GaryVee x Andrew Corlde: Social Media Hacks to Explode Your Business in 2025 | PART 1

Summary

Podcast Summary: The GaryVee Audio Experience Episode: GaryVee x Andrew Corlde: Social Media Hacks to Explode Your Business in 2025 | PART 1
Release Date: August 12, 2025
Host: Gary Vaynerchuk

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Introduction

In this episode of The GaryVee Audio Experience, Gary Vaynerchuk collaborates with Andrew Corlde to delve deep into effective social media strategies poised to revolutionize businesses by 2025. The discussion is rich with practical advice, real-world examples, and Gary's characteristic passion for empowering entrepreneurs to maximize their social media impact.

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Overcoming Social Media Platform Challenges

Haley's Dilemma: Transitioning Followers to Whatnot
Haley, a segment host, initiates the conversation by expressing challenges in redirecting her 8,000 TikTok followers and Instagram audience to her Whatnot sales platform. She struggles with explaining the shift between platforms and maintaining engagement.

Gary's Response and Strategies
Gary advises focusing on Halley's primary platform—TikTok—and suggests leveraging the TikTok Shop feature. He emphasizes the importance of patience in building a new platform presence, highlighting his own experience of having 55 million social followers with only 300 live viewers on Whatnot as a testament to gradual growth.

"It's a patience game." [01:06]

He recommends actively engaging with customers through direct messaging (DMing) to foster ongoing conversations and increase loyalty. Additionally, Gary stresses the necessity of consistent and diverse content across multiple platforms to drive traffic organically without appearing spammy.

"If you're bringing them value... you will build trust and engagement." [02:00]

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The Imperative of Multiplatform Presence

Gary's Advocacy for Diverse Social Media Engagement
Gary passionately asserts that succeeding in today's digital landscape requires a robust presence across all major social platforms—Facebook, Twitter (now X), TikTok, Instagram, Snapchat, LinkedIn, and even traditional outlets like Facebook Proper. He underscores that the ability to create and manage content across these seven networks is more critical to business growth than traditional financial management skills.

"The ability to get remarkable at posting on seven platforms a day, multiple times a day, is disproportionately the thing that can grow your business." [05:00]

He draws a compelling analogy comparing social media engagement to athletic prowess, emphasizing that mastery requires dedication and consistent effort.

"Posting on social media at a very aggressive level multiple times a day on seven different platforms is disproportionately the thing that will change your career." [05:30]

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Transition to Interest Media

Gary's Insight on the Evolution of Social Media
Gary introduces the concept of "interest media," explaining that modern algorithms prioritize content based on user interests rather than merely social connections. This shift allows content with high engagement potential to surface regardless of the creator's follower count.

"We live in interest media. The algorithm exposed you. It didn't change you." [15:00]

He highlights the meritocratic nature of platforms like TikTok and Instagram, where quality content can achieve viral success without relying on a large follower base. Gary predicts that this trend will dominate for the next five years, urging entrepreneurs to capitalize on this opportunity before new technologies, like augmented reality glasses, potentially disrupt the landscape.

"This is the biggest opportunity in the world." [16:30]

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Audience Engagement and Practical Advice

Addressing Specific Marketing Challenges
Throughout the episode, Gary engages with audience members seeking tailored advice for their businesses. For instance, a senior living business owner in Georgia receives targeted recommendations to leverage Facebook for reaching 50 to 70-year-olds within a 5 to 10-mile radius of their locations. Gary emphasizes the importance of localized and demographic-specific content.

"If you market videos and pictures to 50 to 70 year olds on Facebook within a 5 to 10 mile radius of your locations... you will crush." [21:13]

Personal Branding and Content Diversity
When asked about developing a personal brand while maintaining content diversity, Gary debunks the myth that specialization is the only path to success. He encourages creators to showcase various facets of their personalities to build multiple touchpoints with their audience, enhancing relatability and engagement.

"Your happiness in life, let alone your professional success, is predicated on the fact that you love the word. You can also be successful if you go wide." [25:00]

He advises producing varied content that reflects one's authentic self, stating that mixing different types of content can prevent stagnation and foster a deeper connection with the audience.

"Make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person." [24:50]

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The Decline of Traditional Marketing Tools

Gary's Critique of Google AdWords
Gary warns about the rapid decline of traditional marketing tools like Google AdWords, predicting their obsolescence within 24 months. He challenges the audience to recognize the shift towards more dynamic and interest-based platforms, urging immediate adaptation to avoid business decline.

"We are living through an insanely fast demise of Google AdWords... you must understand immediately." [08:00]

He emphasizes that reliance on outdated marketing strategies can severely limit a business's growth potential and highlights the necessity of embracing new media paradigms.

"The biggest mistake all of you are making is not taking this serious." [09:36]

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Leveraging LinkedIn for B2B Success

Targeted Marketing Strategies
In response to queries about managing B2B marketing, Gary underscores the untapped potential of LinkedIn. He advises businesses to create diverse and engaging content tailored to their target demographic—in this case, senior living services aimed at decision-makers within Fortune 100 companies.

"Make videos and pictures explaining what your company does in 100 different ways... post them organically on LinkedIn." [28:56]

Gary recommends turning high-engagement organic posts into targeted ads, refining the audience to reach specific roles such as CIOs, CTOs, HR, and CFOs within large enterprises. This strategy ensures that marketing efforts are both efficient and effective, driving meaningful business growth.

"LinkedIn is disproportionately the biggest opportunity in social media marketing. If you're in B2B and no one's doing it... business comes to you." [29:54]

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Conclusion

Throughout this episode, Gary Vaynerchuk delivers a comprehensive roadmap for entrepreneurs seeking to amplify their business via social media. From embracing a multiplatform presence and understanding the shift to interest-based algorithms to leveraging LinkedIn for B2B marketing, Gary provides actionable insights backed by his extensive experience. His emphasis on patience, content diversity, and adapting to evolving digital landscapes serves as a valuable guide for businesses aiming to thrive in 2025 and beyond.

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Notable Quotes:

• "It's a patience game." – Gary Vaynerchuk [01:06]
• "The ability to get remarkable at posting on seven platforms a day, multiple times a day, is disproportionately the thing that can grow your business." – Gary Vaynerchuk [05:00]
• "We live in interest media. The algorithm exposed you. It didn't change you." – Gary Vaynerchuk [15:00]
• "Make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person." – Gary Vaynerchuk [24:50]
• "LinkedIn is disproportionately the biggest opportunity in social media marketing. If you're in B2B and no one's doing it... business comes to you." – Gary Vaynerchuk [29:54]

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This summary encapsulates the key discussions and insights shared by Gary Vaynerchuk, providing a comprehensive overview for listeners and non-listeners alike.

Transcript

[Haley]

My name is Haley. My mom and I actually do sell on whatnot. And so my question is we're having a hard time getting people from either TikTok or Instagram to Whatnot. We're having. It's. I'm finding it hard to, like, explain to get that jump from one social media platform to the other to the other to whatnot and back. And so how do you find that you're.

[Gary]

What's your biggest. What's Your biggest platform?

[Haley]

TikTok.

[Gary]

How many followers are on there?

[Haley]

Like 8,000.

[Gary]

Have you considered doing TikTok shop?

[Haley]

Yes, I'm. It's the logistics piece of it that I'm trying to figure out. And we do sometimes livestream our whatnot sales also on Tick tock. But then TikTok gets mad because they're like, we think you're selling something.

[Audience Member 1]

Yes, I'm aware.

[Haley]

You're not doing it right.

[Gary]

I mean, there's two things to this. One, if you're in this room, I think that you're in a place where you'll be able to afford running ads on social media to drive to your whatnot. Two, do you have email list?

[Haley]

It's being built.

[Gary]

Couple things to think about. I think that most people, when they're building something new, really lack patience. So I have 55 million followers on social. I have 300 people watching me live on whatnot and I'm ecstatic. So you just. You have 9,000 on TikTok. Right? That ratio means if you have 18 people watching you, you're crushing it. It's a patience game. Right? There's DMing. So let me tell you how I'm building my whatnot. Every single person that buys anything, anytime I'm DMing them on whatnot, anytime that people are even watching, I'm literally DMing them like, hi, while I'm on the show so that I can continue a conversation with them later. And as far as social, you're probably not pushing often or hard enough. And I get why you don't want to become spammy, that everything that comes out of your mouth is just like, watch me on whatnot. Watch me on whatnot. The reality is if you're bringing them value. So what do you sell on whatnot?

[Haley]

Women's contemporary clothing and accessories. Women's contemporary clothing and accessories.

[Gary]

If you go on Instagram and TikTok and be like, this piece of clothing or contemporary. This $500 item I'm giving away for free as a giveaway on what night? This Tuesday night at 8pm I have a funny feeling you'll have more people show up. Right. So there's a little bit of the promotion cycle and giving people a reason why, but I think it's patience. Keep putting out the content, clipping moments from your whatnot show and putting them on other platforms. Are you posting on YouTube shorts?

[Haley]

No.

[Gary]

What about Facebook?

[Haley]

Yes. No. Not.

[Gary]

Well, what about. Fair enough. No problem. What about Twitter X? No. Great. You need to be on all three of those platforms. I'm gonna say this real simple for all of you. I don't care if you do insurance, B2B SaaS, sales, or anything else. I do not think that people and how much this has impacted your career. I can't express enough to all of you how all of you need to be on all these platforms. Seriously. I believe being good at making content for the seven social networks and posting every day is more important in business than being able to balance your checkbook. Ding. I'm gonna say it. This is very. This is potentially the most important moment of this time together. Everybody is underestimating how important it is to make pictures and videos on Facebook, Facebook, Twitter, TikTok, Instagram, Snapchat, LinkedIn, Facebook proper. Every day, all seven of them, multiple times a day. It is disproportionately the thing that can grow your business. And it is free. Of course. You can run ads, but you can post organically. It is free. And when you do it, when you actually get good at it. Now, let's talk real serious here for a second. I could be sitting up here and saying, I think. Bless you. I could be saying, I think all of you should become basketball players. Because I don't know if you've seen what's happened in the NBA, but salaries are going through the roof. And even if you're the 13th player and you never play once a day, you never play. You're just on the bench. You're making $15 million a year. That's incredible. Right? Then you would say, that's nice, Gary, but how the fuck. How the fuck do I become good at basketball? I'm telling you that posting on social media at a very aggressive level multiple times a day on seven different platforms is disproportionately the thing that will change your career. But I'm not naive. Cause I've been doing this for 15 years, that you have to actually be good at it. But I'm asking you, I'm basically saying, let me say it a different way. Let me give you context. All of you should eat healthier and Exercise every day and you will live longer. It will be better. Your quality of life will be better. We can all agree. That's right. We also know that the discipline and learning how to actually, you know, I've been through a 10 year health journey. Like there's right ways to do an exercise and wrong ways to do an exercise. You have to get educated on eating. There's eating for calories and then there's eating clean. There's a lot of variables, but I'm gonna say it nice and slow. Since you're sitting here on a Sunday, you are ambitious and hungry and winning. You're not sitting here on a Sunday after Memorial Day in the summer for fun. You're fucking hungry. I'm gonna say it nice and slow. Disproportionately. The biggest impact on your financial career is your ability to get remarkable at posting on seven platforms a day, multiple times a day.

[Audience Member 1]

Can you give clarity? Is that the same comment post? I mean on all seven?

[Gary]

Or if you go look at my stuff, which I would recommend you do because you'll get a sense of what I'm doing. The video might be slightly different. A slightly first three seconds or a little bit longer, a little shorter depending on the platform. The copy is definitely different because if I'm posting on LinkedIn, I know how you're thinking versus the way you're thinking. On TikTok, you're more casual when you're in your stream. On TikTok, you're MORE business oriented when you're on LinkedIn. Yes, you could put the same video on all seven. Slightly different at first. When you haven't committed the time to being good at it or the resources to build a team to help you do it, or using AI, you will probably just post the same thing as you get better and go up the game. But I cannot put enough of a nail in this coffin. The biggest mistake all of you are making is not taking this serious. And let me put a final flag on why it's going to go away. Everything goes away. The Yellow Pages were important to me when I first worked for my daddy's business. Then Yahoo and Google came along and became very much not important. Watch this. Please stand up and don't be lazy on me. Please stand up. If you. No, no, not yet. Very good, very good. I'm impressed. Let me just tell you why you stand up. Please stand up. If you now use ChatGPT or Perplexity or AI instead of Google where you used to use Google a year ago, stand up. I want Everybody to look around and don't stand up because you feel left out and you feel weird. Just. I want the real numbers.

[Audience Member 1]

Holy shit.

[Gary]

Yeah. Yeah. I knew you were gonna be surprised. I need everybody to look around. Yeah. I'm telling you, this is important.

[Audience Member 1]

I thought I was ahead of the game. Now.

[Gary]

This crew is winning in business, but we'd also argue not the demo of the crew that is most advanced in all technologies all the time. We're already here. Now we can please sit. By show of hands, how many people here use Google AdWords for their business? Raise your hand. Raise it high. Actually, stand up. I want the visual. Stand up. If you use Google AdWords. Now we've got people standing. If you use Google AdWords, me included. If Google AdWords is really important for your business, keep standing. If it's not really important, you can sit down. I'm one of those. Okay, let's. Now, everyone who's standing should be shitting their pants. I'm serious. I'm doing this because I want you to win. Everybody who's standing, we are living through an insanely fast demise of Google AdWords. An insanely fast. You must understand immediately. And then you could say it. Thank you. And then if you're getting a lot of traffic from Google, natural search, some of you have just been around for so long, you're on the first page results. Google search is exactly where the Yellow Pages was in 1999. Right? Now, we got 24 months before this thing's in deep shit.

[Audience Member 1]

I mean, I love you and I hate you, bro. Cause it's so good. But then I gotta go redo so much shit. It's like so much work.

[Gary]

Listen, I'm the one that's most pissed. I've been consistently ahead of shit for the last 15 years, 20 years. Every time I see a new thing, I swear to God, how many people here follow me pretty solidly? Raise your hands. You don't have to raise if you're not. So all of you know I'm like, pretty. Especially if you've been following me for a while. I'm on shit, right? I promise you. You might find this funny. You might think I like it. I hate it, too. I'm pissed. I'm like, fuck. Another thing. But here's the thing. We have no choice. What are you gonna do? Go out of business? Lose a real percentage of your business? And then the thing that I'm most worried about, especially for a crew like this, you're not seeing how much more you can make. Too many of you are like, no, no, Gary, you don't get it. I'm good. I haven't even done social and I'm doing 13 million a year. I'm like, what? What about 100 million? The thing that's fucking up almost everyone in this room is not that you're about to be dead or you're losing or you're declining. It's that you don't see how much upside you're leaving on the table. You can speak to that. That's the young man I met when I met you first. I'm like, this fucking dude has no clue how much he's leaving. And you've started to reform and can you please educate your friends here? What the fuck is happening?

[Audience Member 1]

I tried tell. Why, why do you say that in the next 24 months? What do you see that in the next 24 months I'm seeing is a.

[Gary]

Bunch of fucking 40 and 50 year olds just stood up and are using fucking ChatGPT versus Google. So, and here's the other thing. We're not going backwards. This is the thing that everyone like gets caught on. We're not going backwards, friends. Do you know how many people that grew up in the 30s and 40s thought the 80s and 90s was fucked up? We're not going backwards. You playing Pac man at your fucking pool club. There was some 60 year old being like, that's crazy. We used to play stickball in the streets in Brooklyn. These kids are ruined. That's life, friends. That's life.

[Audience Member 1]

Go here, boss.

[Audience Member 2]

All right, Gary Ski from Colorado. I have a 20 and a 23 year old boy girl. But the point I'm making is they seem to be very engaged in what you're talking about. Like I can watch them and they're in it, right? They know it, but it may not be the fit right for them to be doing what you're telling us to do.

[Gary]

And yeah, just because a kid is 18 to 25 doesn't mean that they should be in social media marketing just because they grew up with it and understand it. Like we grew up with a lot of things that we shouldn't have made careers out of our generation. And definitely the generation above us just decided in the last 10 years like, oh, I have a 19 year old niece, she should be the head of social media, right?

[Audience Member 2]

Yeah, that's what I'm struggling with is like they're finding their way in it. You know, we're pushing it on them. That's probably not the best, best thing to do. But but the, the reason is because I feel like they know it. They know what to put out. They know.

[Gary]

They don't know it as much as you think, brother. Yeah, they know how to use it to, like, watch the stuff they want. They know how to use it to, like, hook up and have a booty call. I hope not. They don't. I hope not. I. Listen, bro, I'm not going to believe that, okay? I don't. They're. Think about that, bro. Your daughter's 20. What the hell do you want? Stop. The hell. What were you doing when you were 20? Oh, please.

[Audience Member 2]

No, not that.

[Gary]

So I would say that one of the great mistakes that entrepreneurs and small businesses are making is they just think every 20 year old knows how to do social media marketing.

[Audience Member 2]

Right?

[Gary]

This is one of the hardest skills in the world. Truly. It's hard. I just want Everybody to know. VaynerMedia, the company I run, which I started 14 years ago, we've gone from zero to $350 million a year in revenue. We're the best at it. And when I tell you it's hard, I have to spend a year or two training people on it who are either kids or people that have been in Madison avenue marketing for 20 years. Neither of them actually know it. The only people in my company know that know it, have been at the company for a decade. It's hard.

[Audience Member 2]

So, so then the, the main piece of this question then comes to you with this, right? So it's how do you find those people that, I mean, like, what's the right ad that I need to put out?

[Gary]

I got it.

[Audience Member 2]

To find those people that we need.

[Gary]

Let me, I stood up because I'm excited. Let me break this down for you. Let me break. This is going to be important. If you, if we're talking this talk, if you're kind of getting motivated to be like, let me take another look or a deeper look at social. I have really good news. It was really hard to answer that question three years ago. I've been asked it a million times. It's a lot easier now. Let me break it down. Social media changed four years ago. Three years ago, it used to be get as many followers as you can get. And then when you would post a lot of them, a good percentage of them would see it. It worked like email marketing, right? Build as many followers as possible. When I had 6 million followers on Instagram four or five years ago, I knew how many people would see a post every time. It would always be between 700,000 and a million. Like it just was. It was email marketing. Then TikTok came along. How many people here followed me in 20, 18, 17, 19, when I was yelling out of my ass about TikTok, raise your hands, raise them high. Most of you were great. Not going all in. When I was yelling about that, When I was yelling about that, what I recognized was something that I saw in something called Tumblr in 2009. How many people remember Tumblr? Tumblr did something different. That's why I invested in it. It didn't do social, it did interest. It wasn't about who you followed, it's what you were into. My thesis is in 2009, which played out cause I was a little old. I was 34, I wasn't 22. I'd already lived that. Some of my high school and college friends were no longer as close to me at 34. Not because I like them any less, but I think youngsters, what the OGs will tell you in this room is having a common interest is what keeps friendships. My friends today, that from high school and college just happen to be jets and Knicks and trading card fans. Because we've stayed interested in that, we've stayed friends. My other friends that were into different stuff, I have less connection with because we don't have the same interest. I've always thought that interest was the most important. The reason I'm so excited about fathers collecting with daughters be friends. I genuinely believe that they will have better relationships with their daughters in their 20s, 30s, 40s and 50s because they had a five year window where they collected something together every day. Common interests matter. Anyway, what has happened was the interest graph always was more interesting to me than the social graph. In fact, I would argue we don't live in social media anymore. We live in interest media. You guys all know this because when you open your phone and go to TikTok and Instagram now, it's not showing you content for people that you follow, it's showing you content of the thing you're currently into. This is why when the politics thing comes up, I always laugh. Facebook and Instagram and TikTok didn't make you political, you were political. You're being exposed by the algorithm, not changed by the algorithm. My friends, you're the algorithm. Let me tell you how I can prove that to you. If tonight you go home and you're like, yeah, too much politics and it's all negativity. If you literally go home tonight and go to Instagram, Facebook, Twitter or TikTok and you type in the search positivity and happiness and all the results if you like and follow and share and leave a comment on 100 posts. When you open up your app the next day your algorithm will look different. If you open my algorithm right now, it is trading cards, Sunshine, kittens, happiness and the New York jets and Knicks. There's no fucking politics this, politics that. The algorithm exposed you. It didn't change you. We live in the. Yeah. So to answer my question, long winded, we are now in the interest media world. What does that mean to everyone here? Something that's gonna motivate the crap out of you. I have 15 million followers on TikTok. When I go to the airport right now, if I make a piece of content, it will be judged on the content, not on how many followers I have. You might have got motivated by me today, decided to make your first TikTok tonight in your hotel room or on the way home and your video might get more views than me. That is a level of meritocracy that is insane. That is the biggest opportunity in the world. There are countless and I mean hundreds of examples a week. Somebody posting something about their business or a product in their business on TikTok that sells out at a scale that all their best practices in a B testing, cac, ltv, roas, conversion performance marketing couldn't do on its best day for free. This is a huge deal that will go away when we go to glasses because the whole game will get reset because this will not longer be the primary device in six to seven years and everything will change. And so for the next half decade, I need you to go all in on this. How do you find someone? Here's the way I used to not be able to really be able to tell you how to find something first. You yourselves have to do it. You can't judge something you don't know first. Begrudgingly for many of you you will have to post on these platforms to get context. But the way you judge everyone now in marketing of social is the following. How many views does their picture and video get for you? Because everything is merit based on the content. Got it? If I made a piece of content for your business, it would get more views than everybody else in here because I know how to make the thumbnail. The first reason I will do better, it won't be luck not using GaryVee or promoting it. I would just know what to make better than everyone here. You guys can all put in the 25 to 50 hours of work to get better at that. Once you do it a little bit, you have a little bit of a baseline. You now know that when you post you get 100 views organically. So when you hire someone and they get 40,000 per post, you're like good. Or when you give it to your daughter and she gets 80 views, you're like, fuck. He was right. Because the daughter in that scenario doesn't know the business. I can teach all of you. The thumbnail, the first three seconds of the video, the copy, that's the game.

[Audience Member 3]

I'm building a business empire in a specific niche. Senior living.

[Gary]

Love it.

[Audience Member 3]

We have the fastest growing in the state of Georgia.

[Gary]

Amazing.

[Audience Member 3]

With the first black owned with multiple locations. But at this point we still haven't figured out our marketing on all platforms yet.

[Gary]

Let me give you, let me give you one right away because I've helped a couple friends in senior living. This will crush. Crush. If you market videos and pictures to 50 to 70 year olds on Facebook within a 5 to 10 mile radius of your locations. Got it. I just want to make sure you fully have it. Somebody on the team, I see them 50 to 70 within 10 miles of the locations with videos and pictures of why your place is good. The videos of it. Whatever you have to say, you will crush because that is the demo that is putting. Putting their parents into senior living. Got it. So you're targeting people of the age that are higher propensity likelihood to be putting their parents into senior living 50 to 70. And you're marketing to people that live within 10. In fact, you could probably go up to 25 miles and you'll need to test. You'll do some 5, 10, 25. You'll see how the math works. You put your phone number in there so that it's clickable in the copy. You will literally build a statue of me in your home. If you, if you do this at scale.

[Audience Member 3]

Thank you.

[Gary]

That is your marketing.

[Audience Member 3]

Thank you.

[Audience Member 4]

I wanted to ask you because we obviously were talking about developing a personal brand and for some of us that are very multifaceted, where we constantly see, seeing that there is a true advantage to being very specialized and being very consistent with the type of content that you're putting out and making sure that it's very consistent. How would you recommend that somebody that wants to put out different types of content that's very multifaceted do this in an effective way and is it worth it even or should you just stay spatialized?

[Gary]

I'm not. Yeah, you're.

[Audience Member 4]

You're very.

[Gary]

I'm all over the place. My next post might be me garage sailing. The next one might be me in a business meeting. The next one might be about trading cards. The next one might be about AI. Like, I'm the person you're talking about.

[Audience Member 4]

Yeah, I know.

[Gary]

The content finds the audience.

[Audience Member 4]

Okay, let me.

[Gary]

Let me really help. How many people are making content are kind of in it? Raise your hands. I need you to all do me. Like, appease me. And do me a favor. I want you to make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person. I want you to make a video that I'll make. Pretend the video right now. I want you to make a video where you've got the camera and you're eating a bowl of grape nut cereal. And you're eating it and you're like, I love grape nut cereal. I know most people don't because it doesn't have any kind of real sugar or flavor, but I do, and here's why. And let me tell you the story of how my grandma made, like, literally, a personal video of something mundane. I want you to post it. Five of them. In the next two weeks. You will learn so much. The biggest mistake most of you are making and why you're not winning in social is you're not mixing it up enough. That part. You guys know who know me that I like the jets and that I like wine and that I like garage sailing. Like, you need multiple touch points, not just this narrow thing, that you're a lawyer.

[Audience Member 4]

It's such a relief to hear you say that because I'm constantly being told the opposite. Like, you know, you can't be all over your. Over the place with what you're posting.

[Gary]

Who's telling you that?

[Audience Member 4]

I mean, different people.

[Audience Member 1]

Name them.

[Gary]

No, no, no, no, no. But. But I'm going to a very important point. Who's telling you that? And I always say, judge the person that's giving you advice.

[Audience Member 4]

I mean, people that are, like, doing marketing will constantly tell you you want everything to be very consistent all the time.

[Gary]

Are they doing marketing better than me? No. And by the way. By the way, here's a really big insight. I would argue that all of my happiness in life, let alone my professional success, I'm really gonna go for impact here. I want everybody to hear this. I would argue that my happiness in life, let alone my professional success, is predicated on the fact that I love the word. And in a world where all of you love the word or so many of you can become radically successful being incredibly narrow. You can also be successful if you go wide. The reason most people don't go wide, by the way, darling, is most people aren't good enough to go wide. Ooh, now we're getting somewhere. Most people are not interesting or have enough information to go wide.

[Audience Member 1]

I don't know of a post I've seen you talk about, per se, VaynerMedia, like, you were talking like, hey, follow me on VaynerMedia or sign up with this VaynerMedia like invent. I think of VaynerMedia. I think of your massive, I think 2500 employees, massive company of Vayner. I've never seen, like, it's always just the shit you do on a more personal level.

[Gary]

My, my purpose when I post is why is this good for the people on the other side? The reason I've never posted fancy watches or being on private planes or hanging out with famous people is I do not believe it brings anyone value.

[Audience Member 1]

Oh, shit. That's like against, you know, 10,000, no, 100 million social media influencers who rent planes that are not even in the air.

[Gary]

I believe, I believe that what that normally does when it's posted is not inspire the way that people want to say. I think it's incredibly selfish by the person posting and I think it triggers insecurities for the person that's consuming.

[Audience Member 1]

Oh.

[Gary]

I don't post about VaynerMedia much because we service Fortune 500 companies. We service Pepsi and Chase bank and the biggest companies in the world. 99% of my audience are not in that place. I will post about Vayner a little bit more on LinkedIn for the people that have followed me. You'll see a snippet in there, but I am obsessed to why this is good for them, not why this makes me feel good.

[Audience Member 5]

We owe computer recycling business.

[Gary]

Computer recycling, yes.

[Audience Member 5]

So we essentially manage. Manage end of life of IT assets.

[Gary]

That's cool.

[Audience Member 5]

We offer services to get the product and we recycle or resell after that.

[Gary]

It's cool.

[Audience Member 5]

Our hardest for us is to get a new contracts.

[Gary]

Of course.

[Audience Member 5]

Life cycles are six months to a year to get them. Our target audience is Fortune 100.

[Gary]

For how much content and ads are you spending on LinkedIn?

[Audience Member 5]

None. Zero.

[Gary]

That's your answer. So you know that gentleman sitting right in front of you that's gonna build a statue in his house of me? This gentleman right there. You also, sir, will build a statue of me if you listen carefully.

[Audience Member 5]

Okay, perfect.

[Gary]

Here's what I'd like you to do.

[Audience Member 5]

Okay?

[Gary]

I want you to make videos and pictures explaining what your company does in 100 different ways with different adjectives and different settings and different reasons that people would buy you. And I want you to post them organically on LinkedIn. When one of them gets 100 views, I want you to then turn it into an ad and target employees of Fortune 100 companies and change it to who's the Human? What's the title of the person that makes the decision in a Fortune 100? Is it a CIO? CTO? Is it HR? Is it CFO?

[Audience Member 5]

It's a combination of all of the industry.

[Gary]

Makes sense.

[Audience Member 5]

Enterprise is, let's say, CTO.

[Gary]

Great. You can literally run ads on LinkedIn. Literally. That will be shown in the feed of Fortune 100 ctos.

[Audience Member 1]

Okay, that's wild. That's wild.

[Gary]

LinkedIn is disproportionately the biggest opportunity in social media marketing. If you're in B2B and no one's doing it, they'd rather go to fucking these conferences and get a booth or have sales teams and keep relying on sales teams. When marketing, do you know who. Do you know what companies do sales? Only ones that don't know how to do marketing. Yeah, when you do marketing, the business comes to you.