Podcast Summary: The GaryVee Audio Experience Episode: GaryVee x Andrew Corlde: Social Media Hacks to Explode Your Business in 2025 | PART 1
Release Date: August 12, 2025
Host: Gary Vaynerchuk

Introduction

In this episode of The GaryVee Audio Experience, Gary Vaynerchuk collaborates with Andrew Corlde to delve deep into effective social media strategies poised to revolutionize businesses by 2025. The discussion is rich with practical advice, real-world examples, and Gary's characteristic passion for empowering entrepreneurs to maximize their social media impact.

Overcoming Social Media Platform Challenges

Haley's Dilemma: Transitioning Followers to Whatnot
Haley, a segment host, initiates the conversation by expressing challenges in redirecting her 8,000 TikTok followers and Instagram audience to her Whatnot sales platform. She struggles with explaining the shift between platforms and maintaining engagement.

Gary's Response and Strategies
Gary advises focusing on Halley's primary platform—TikTok—and suggests leveraging the TikTok Shop feature. He emphasizes the importance of patience in building a new platform presence, highlighting his own experience of having 55 million social followers with only 300 live viewers on Whatnot as a testament to gradual growth.

"It's a patience game." [01:06]

He recommends actively engaging with customers through direct messaging (DMing) to foster ongoing conversations and increase loyalty. Additionally, Gary stresses the necessity of consistent and diverse content across multiple platforms to drive traffic organically without appearing spammy.

"If you're bringing them value... you will build trust and engagement." [02:00]

The Imperative of Multiplatform Presence

Gary's Advocacy for Diverse Social Media Engagement
Gary passionately asserts that succeeding in today's digital landscape requires a robust presence across all major social platforms—Facebook, Twitter (now X), TikTok, Instagram, Snapchat, LinkedIn, and even traditional outlets like Facebook Proper. He underscores that the ability to create and manage content across these seven networks is more critical to business growth than traditional financial management skills.

"The ability to get remarkable at posting on seven platforms a day, multiple times a day, is disproportionately the thing that can grow your business." [05:00]

He draws a compelling analogy comparing social media engagement to athletic prowess, emphasizing that mastery requires dedication and consistent effort.

"Posting on social media at a very aggressive level multiple times a day on seven different platforms is disproportionately the thing that will change your career." [05:30]

Transition to Interest Media

Gary's Insight on the Evolution of Social Media
Gary introduces the concept of "interest media," explaining that modern algorithms prioritize content based on user interests rather than merely social connections. This shift allows content with high engagement potential to surface regardless of the creator's follower count.

"We live in interest media. The algorithm exposed you. It didn't change you." [15:00]

He highlights the meritocratic nature of platforms like TikTok and Instagram, where quality content can achieve viral success without relying on a large follower base. Gary predicts that this trend will dominate for the next five years, urging entrepreneurs to capitalize on this opportunity before new technologies, like augmented reality glasses, potentially disrupt the landscape.

"This is the biggest opportunity in the world." [16:30]

Audience Engagement and Practical Advice

Addressing Specific Marketing Challenges
Throughout the episode, Gary engages with audience members seeking tailored advice for their businesses. For instance, a senior living business owner in Georgia receives targeted recommendations to leverage Facebook for reaching 50 to 70-year-olds within a 5 to 10-mile radius of their locations. Gary emphasizes the importance of localized and demographic-specific content.

"If you market videos and pictures to 50 to 70 year olds on Facebook within a 5 to 10 mile radius of your locations... you will crush." [21:13]

Personal Branding and Content Diversity
When asked about developing a personal brand while maintaining content diversity, Gary debunks the myth that specialization is the only path to success. He encourages creators to showcase various facets of their personalities to build multiple touchpoints with their audience, enhancing relatability and engagement.

"Your happiness in life, let alone your professional success, is predicated on the fact that you love the word. You can also be successful if you go wide." [25:00]

He advises producing varied content that reflects one's authentic self, stating that mixing different types of content can prevent stagnation and foster a deeper connection with the audience.

"Make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person." [24:50]

The Decline of Traditional Marketing Tools

Gary's Critique of Google AdWords
Gary warns about the rapid decline of traditional marketing tools like Google AdWords, predicting their obsolescence within 24 months. He challenges the audience to recognize the shift towards more dynamic and interest-based platforms, urging immediate adaptation to avoid business decline.

"We are living through an insanely fast demise of Google AdWords... you must understand immediately." [08:00]

He emphasizes that reliance on outdated marketing strategies can severely limit a business's growth potential and highlights the necessity of embracing new media paradigms.

"The biggest mistake all of you are making is not taking this serious." [09:36]

Leveraging LinkedIn for B2B Success

Targeted Marketing Strategies
In response to queries about managing B2B marketing, Gary underscores the untapped potential of LinkedIn. He advises businesses to create diverse and engaging content tailored to their target demographic—in this case, senior living services aimed at decision-makers within Fortune 100 companies.

"Make videos and pictures explaining what your company does in 100 different ways... post them organically on LinkedIn." [28:56]

Gary recommends turning high-engagement organic posts into targeted ads, refining the audience to reach specific roles such as CIOs, CTOs, HR, and CFOs within large enterprises. This strategy ensures that marketing efforts are both efficient and effective, driving meaningful business growth.

"LinkedIn is disproportionately the biggest opportunity in social media marketing. If you're in B2B and no one's doing it... business comes to you." [29:54]

Conclusion

Throughout this episode, Gary Vaynerchuk delivers a comprehensive roadmap for entrepreneurs seeking to amplify their business via social media. From embracing a multiplatform presence and understanding the shift to interest-based algorithms to leveraging LinkedIn for B2B marketing, Gary provides actionable insights backed by his extensive experience. His emphasis on patience, content diversity, and adapting to evolving digital landscapes serves as a valuable guide for businesses aiming to thrive in 2025 and beyond.

Notable Quotes:

• "It's a patience game." – Gary Vaynerchuk [01:06]
• "The ability to get remarkable at posting on seven platforms a day, multiple times a day, is disproportionately the thing that can grow your business." – Gary Vaynerchuk [05:00]
• "We live in interest media. The algorithm exposed you. It didn't change you." – Gary Vaynerchuk [15:00]
• "Make five videos next week that are completely and utterly random that gives an insight to who you are as a human, not a business person." – Gary Vaynerchuk [24:50]
• "LinkedIn is disproportionately the biggest opportunity in social media marketing. If you're in B2B and no one's doing it... business comes to you." – Gary Vaynerchuk [29:54]

This summary encapsulates the key discussions and insights shared by Gary Vaynerchuk, providing a comprehensive overview for listeners and non-listeners alike.