Transcript
A (0:00)
This is the GaryVee audio experience.
B (0:04)
With so many creators and brands using AI these days, it's never been easier to create social media content. So how can we stand out among the crowd without selling ourselves out?
A (0:14)
Selling out, as you know, Terry, comes in different forms. What you and I in the streets of Jersey and Brooklyn think is selling out is different to somebody growing up on the Upper west side, right? So there's that. So I think if you're talking about being authentic and feeling good about yourself and having it sustainable, I think standing out is a very challenging game. It's why I wrote the book. I think one, we're in a place now where like the talent of the skill of making creative for social matters. It's not just posting anything. Like the thumbnail, the title, the first second of the video, the copy, which unit you decide to post on. So when you post on Instagram, are you doing a carousel? Are you doing a reel? Are you doing an in feed? Are you doing a story like this has become complex. And then you have to have something to say or something of interest or something of value. Are you attractive? Are you thoughtful? Are you teaching what's your value? And value is subjective. People are like, oh, that person sucks. Why do they have 3 million followers? Well, because they're super attractive or. Or because they're super funny or because they're cynical in a funny way. Or it might be that they know so much. Like the way I started was cause I knew so much about wine. That's just a super nichy narrow thing. And so being motivational, being thoughtful, being strategic, having a deep expertise. So standing out comes in knowing how to do it, but then also having something to provide.
B (1:50)
One thing I appreciate you is about you is you. You learn it, you live it, then you teach it. However, there are a lot of. I'm using gurus and air quotes on social media who just like teach stuff they've never even done before. So I'm curious, in regards to your book, what are some myths about social media marketing that you debunk in your book?
A (2:09)
You know, it's interesting. I'm not sure how much I'm debunking. What I'm doing is I'm going so detailed. Have you had a chance to read and. Or skim it yet or not yet? Which. Which is okay. I'm just curious.
B (2:19)
Skimmed.
A (2:20)
So, you know, being empathetic. They have a lot going on and it's a really nerdy book by my standards. And that's what I did. It's less that I debunked, it's more that I went so detailed that if you gave it the time to read it or listen to it and you understood like, oh shit, like this is like real stuff. This isn't like happy Monday. This isn't like buy my coffee. This isn't like sign up for my master class. Like there's real, real depth of knowledge. And so I think what I did, if you read it whole, I think people think you can hire your 24 year old niece to do your social media and everything's gonna be okay. And I think what I probably did was make a very compelling argument that social media marketing is the most lucrative but most complex form of marketing today. And those who figure it out will have very fruitful outcomes on whatever that is. Whether that's raising money for their nonprofit, whether that's winning the local mayoral race or whether that's selling a lot of their SaaS, you know, product on LinkedIn or whether that's becoming famous on TikTok and then living out their fantasies or being a good entrepreneur and getting business leads from it for your pizza shop or your direct to consumer sock brand. I'm proud of that depth and that breadth that I just described and that's what I did with the book.