How a Creator can Build a Personal Brand around Live Shopping in 2026

Summary

Podcast Summary: How a Creator can Build a Personal Brand around Live Shopping in 2026

The GaryVee Audio Experience
Host: Gary Vaynerchuk
Episode Date: May 13, 2026

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Brief Overview

This episode dives deep into the evolving creator economy, specifically focusing on how individuals can build a powerful personal brand around live shopping by 2026. Gary Vaynerchuk answers live audience questions, addressing everything from scaling live selling businesses, leveraging new platforms and AI, transitioning from affiliate marketing to product creation, and maintaining authenticity. The episode is packed with actionable advice, memorable rants, and insightful analogies, all delivered in Gary's no-BS, high-energy style.

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Key Discussion Points & Insights

1. The Importance of Relentless Content Creation

• Gary emphasizes that volume and frequency of content are non-negotiable for building and maintaining brand relevance.
• Staying close to the "dirt" (i.e., the actual work) is crucial – don’t become too detached, or you risk becoming irrelevant.

Quote: "You want to sell spice racks? Make a fuckload more content and get even closer with your community and do it forever. Forever, Forever." - Gary (00:10)

Timestamps:

• [00:00-00:32, 28:11-31:05]: Opening rants on volume of content and why he posts 300 pieces a day.

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2. Staying in the Game vs. Scaling Up

• Family live streamer "Mom" considers moving into management/agency, teaching others instead of being on camera as much.
• Gary draws wrestling analogies, advising to never fully step away from hands-on creation, even at scale.
• Remaining active keeps skills sharp and knowledge current.

Quote: "If you get too far away from the craft, you'll become vulnerable." - Gary (03:30)

Timestamps:

• [00:34-04:37]: Mom's question and the WWE/WrestleMania analogy.

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3. Building Personal Brand vs. Affiliate-Only Content

• Jayne asks how to become a defining personal brand, not just another creator.
• Gary recommends creating and selling your own products, not just other people's.
• If not a natural operator, partner up; the main thing is to own something direct-to-consumer.

Quote: "Selling your own thing versus someone else's thing has disproportionately the biggest impact financially for you." - Gary (06:20)

Timestamps:

• [05:38-10:15]: Jayne's personal brand question and Gary's product creation advice.

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4. Platform Strategy & The Limits of “Niche Down”

• Bryce probes how to split personal branding from affiliate marketing on TikTok.
• Gary urges all creators to be present on many (not just one or two) platforms, and to create multiple accounts if necessary.
• He challenges the “niching down” dogma, arguing for more diverse, personality-driven content.

Quote: “Unless people fall in love with you—all the uniqueness, your beard, which beer you like, what Netflix show you fucking watch…you will be commoditized.” - Gary (11:43)

Timestamps:

• [10:16-14:41]: Platform/brand identity, dangers of over-niching, personal life boundaries.

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5. Hiring & Delegating for Empire-Building

• Carly asks about first hires for scaling.
• Gary: First, offload tasks you hate—that suck energy.
• Candid feedback is vital, especially if hiring friends/family.

Quote: “Do not value the money over the energy.” - Gary (15:29)

Timestamps:

• [14:59-17:23]: Delegation, energy management, hiring advice.

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6. Transitioning From Affiliate to Brand Builder

• Nick (ex-military) is moving from influencer/affiliate into building his own brand.
• Gary: The biggest hurdle is internal – patience and confidence during the shift. Ignore judgment and focus on long-term joy.

Quote: "I don't know if this is being recorded, but if you go back and listen to your sentence of cash flow and joy, this is the easiest decision of your life." - Gary (20:53)

Timestamps:

• [17:57-22:04]: Mindset for transitions, staying focused on joy over cash flow.

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7. Digital vs. Physical Products and Using AI

• Alicia: Should I build a digital or physical product? How to start with physical if you lack connections?
• Gary: Do both. Use AI (Claude, ChatGPT, Gemini) to research vendors, leads, and process steps—demystifies the early stage.

Quote: “If you do a physical product, you can still go hard on your digital product…AI will literally get you to the contacts and you'll be on a Zoom or an email exchange.” - Gary (22:41)

Timestamps:

• [22:09-24:13]: Product building, leveraging AI for research.

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8. Embracing & Navigating AI

• Tim/Angel: Should we embrace AI as creators?
• Gary likens AI adoption now to online dating in 2003 – inevitable, but know your audience's comfort/stigma.
• Use AI for process/internal use now, go slow if your audience is wary.

Quote: "It's inevitable…But you as an affiliate and content creator need to know where your audience's temperament is on it right now." - Gary (24:47)

Timestamps:

• [24:25-25:43]: AI’s present/future, audience sensitivity.

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9. Transforming Audience into Long-Term Business

• Angel: How do I turn my broad content audience into an enduring brand?
• Gary: Notoriety and deeper community connection are the funnel—volume matters, but so does proactive access and interaction (DMs, Zooms, video replies).

Quote: “All of you are not giving enough access to your audience. Access creates love.” - Gary (29:05)

Timestamps:

• [26:11-31:05]: From audience to brand to product; access and “forever content.”

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10. Scaling Yourself and Your Content

• Christian: How to scale content from 10 to 300 pieces/day?
• Gary: Document your learning journey. Authenticity trumps expertise. Use AI and team support for volume, but soul and intent make the “system” work.
• Importance of helping others and “scaling positivity.”

Quote: “My favorite content pillar right now is documenting the journey of learning something net new…It’s a brain, heart and soul game.” - Gary (41:29, 45:41)

Timestamps:

• [40:07-46:56]: Content scaling, systems vs. intent, authenticity as differentiator.

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11. Optionality, Ownership, and the “And” Mindset

• Chico raises owning brands vs. partnering for equity.
• Gary: Don’t limit yourself to “or”—do both (affiliate, ownership, partnerships, agency), then fine-tune to your style and goals with patience.
• At 50, Gary still feels he hasn’t even started—longevity mindset.

Quote: “This is the concept of falling in love with 'and.'” - Gary (53:22)

Timestamps:

• [48:49-54:03]: Ownership vs. distribution, macro perspectives on longevity and opportunity.

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Notable Quotes & Moments

• On Staying Grounded:
  “If you get too far away from the craft, you'll become vulnerable.” (03:30)
• On Content & Brand Growth:
  “You want to sell spice racks? Make a fuckload more content and get even closer with your community and do it forever.” (00:10/31:05)
• On Personal Branding:
  “Unless people fall in love with you... you will be commoditized.” (11:43)
• On Delegation:
  “Do not value the money over the energy.” (15:29)
• On Transitioning to Owner:
  "Selling your own thing versus someone else's thing has disproportionately the biggest impact financially for you." (06:20)
• On Mindset:
  "It’s a brain, heart and soul game." (45:41)
• On Optionality:
  “This is the concept of falling in love with 'and.'” (53:22)
• Mic Drop Ending:
  “I do not feel like I’ve even fucking started yet.” (54:00)

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Overall Tone & Takeaways

• Gary’s tone is high-energy, direct, and motivating—equal parts tough love and genuine encouragement.
• He continuously frames the creator journey as a marathon, not a sprint, with unlimited opportunity for those who stay in the trenches, innovate, and value connection.
• Practical takeaways: Make massively more content, stay close to your own craft, diversify platforms, give real access, leverage AI and new technologies, and relentlessly focus on authenticity and providing value.
• The future: Live shopping, brand building, and community engagement will only continue to evolve—but fundamentals (content, connection, patience) will always matter.

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Suggested Listen-Tos by Topic

• Volume & Systems (Content Creation): 00:00–04:37, 28:11–31:05, 40:07–46:56
• Product Creation & Brand Building: 06:20–10:15, 22:09–24:13, 26:56–31:05
• Platform Expansion & Personal Brand: 10:16–14:41, 41:29–45:41
• Mindset & Longevity: 53:22–54:03

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For anyone serious about building a lasting personal brand in the creator/livestream commerce era, this episode is a blueprint for relentless execution, authentic connection, and future-proof thinking—delivered in classic GaryVee fashion.

Transcript

[Gary Vaynerchuk]

Watch what I'm doing, not what I'm saying. How many pieces of content will my personal brand post today?

[Tim]

Today around 300.

[Gary Vaynerchuk]

You want to sell spice racks? Make a fuckload more content and get even closer with your community and do it forever. Forever, Forever. Just like working out and eating well will make you look better and feel better, what I'm telling you will make it better. And then when you do ask for them to buy your spices, they will buy. This is the GaryVee audio experience.

[Tim]

Boom. All right, we got mom first.

[Gary Vaynerchuk]

Gary, this is my mom.

[Chico]

She's the number one live streamer for

[Gary Vaynerchuk]

Outlandish agency right now.

[Mom]

Hello. Good morning, Gary.

[Gary Vaynerchuk]

Good morning. How are you?

[Mom]

I'm great. Pleasure to be here around all these superstars.

[Gary Vaynerchuk]

Indeed.

[Mom]

So, as Tim said, much of our success comes from live streaming. So we live stream as a family. I have my two sons and their. Their wives, and there's five of us at live stream. I'm thinking of the future right now. I'm thinking I'm 53 years old. Do I want to be live streaming for the next 10 years?

[Jane]

No.

[Gary Vaynerchuk]

And you say. And you say no. Let's break that down for a minute. You say no. Why? Because you have an ideology that that would be bad or you don't really. You're already. I mean, it's hard work. You're already starting to feel the burn and you're like, fuck that. Ten more years. Or you have an ideology that you'll be on to bigger and better things. Like what? What makes you say that?

[Mom]

Well, bigger and better things because what my. What my view is right now, that

[Gary Vaynerchuk]

you've been going live every single day for the past, like, almost three years now. Oh, I know, I know. I. I know that, Timmy. I'm very aware of what mom's been doing. Oh, really?

[Tim]

No.

[Mom]

Okay, so this is what I'm thinking in my head right now. What I want to do is I want to teach others what I found success in as far as live streaming. And I want to grow a live streaming agency. But have these people, I teach them everything I knew, how I got my success, and. But I want these people to work hourly and maybe a commission. So that takes, you know, I'll be like, in the back end again, teaching them, training them.

[Gary Vaynerchuk]

I would say. I would say two things to that. And this should help people. I'm going to show you. I'm going to do a little show and tell everybody. I'm going to answer your question really well. Mom, Ready? This is my WhatsApp group. How I make my content my entire. You can see it's team Gary, right? We're all in WhatsApp and we're just strategizing, conversating. Content's being sent to me. This is me at 9am today writing the copy for my personal Instagram post I just posted. Okay, here's why. I showed you that. I run a 3,000 person agency, but I'm still in the work that got me here. So I'm thrilled with everything I heard you say. But do you. Do you know anything about the wwf? Wwe? Do you know who the Undertaker and the Rock are?

[Alicia]

Yes.

[Gary Vaynerchuk]

Good. You know how the Undertaker and the Rock eventually get to a place where they don't wrestle every week at every venue in Hartford, Connecticut and Des Moines, Iowa, but they show up for WrestleMania. I just want to make sure you could do everything I just heard. Just promise me one thing, that you don't get away from the live streaming, even if you're just doing it for the Super Bowl a couple of times a year. Because being in the dirt, all of you, this is now for everyone. Live selling is gonna change so much over the next five years that if you get too far away from the craft, you'll become vulnerable. And I was in the social media game 20 years ago, and I watched a lot of people get away from the day to day in the dirt. And they got bougie and they got eliminated because they got too far away from the game.

[Tim]

Right.

[Gary Vaynerchuk]

My ideology was I want to always stay in it. Not to this, not every second, every day.

[Tim]

Right.

[Gary Vaynerchuk]

But make sure you keep that in mind. Okay.

[Mom]

Yeah, that makes a lot of sense. Because I also was telling myself, if I want to teach people, I need to be in the game because things change.

[Gary Vaynerchuk]

That part.

[Mom]

So I have to keep up with whatever's changing. So that way we can stay. I can say, I can't teach somebody something if I'm not in it.

[Gary Vaynerchuk]

All of you have seen content in social from GaryVee, like experts, and they're saying wrong things. Cause they're saying things that worked for them 24 months ago. And all of you are shaking your head right now. Cause, you know, subtle things are happening in live shopping today that are different than 36 weeks ago. Like, shit changes.

[Mom]

Right?

[Gary Vaynerchuk]

So, yeah.

[Mom]

So thank you for that.

[Gary Vaynerchuk]

You're welcome.

[Tim]

I appreciate it.

[Mom]

That was good.

[Gary Vaynerchuk]

Everything else sounded perfect. Just that part, you know.

[Mom]

Yes. It's just that I want a scale, but at the same time, I want time with my grandbabies too.

[Gary Vaynerchuk]

So grandbabies are more important than money. So you should. You should definitely do that. All right, let's keep it going. Jamie. Who? Jamie. Okay, Jamie.

[Jane]

All right, Carrie, Appreciate you. I've been following you since the wine library days.

[Gary Vaynerchuk]

Oh, my God, Jane, thank you.

[Jane]

Hearing you scream about, sorry, I lost my voice. On Omega Live, we hear you scream about live streaming way before people knew that the attention was going there. And live is still emerging. Started owning retail boutiques back 13 years ago. I transitioned into live streaming in 2020 on whatnot and Facebook. Now a TikTok live streamer. Full time edit coach inside Live Academy. We're the biggest live streaming academy on Discord. If you were in my position right now, already actively live streaming every day, what would you leverage the next three to five years to become a defining personal brand instead of just another creator in the space? And what would you do to focus best grow and lead and scale live streaming community?

[Gary Vaynerchuk]

Okay, there's a lot there and this first. I'm going to answer this for you, but it's for everyone and we touched on this a little bit last time and I'm going to double down on it. So let me answer you directly and bounce around here a little bit. One of the things that makes me relevant as a social, you know, and you've known me, it seems like James, I mean, Jesus, since you've been, since you were 7, it sounds like, you know, you've. I've been able to stay and a lot of you know this, I've been able to stay shockingly relevant consistently for a long time now. There's multiple reasons, but one of the biggest reasons is when anybody is like, well, you don't, you don't really know or you're not at the top of your game. I'm like, VaynerMedia is the company I run. We do social media marketing. We do $400 million a year in revenue. I think one of the things that I want for all of you to have, and it's a weird answer to your question, Jamie, but I think you're gonna get it is I actually think the biggest thing everyone here can do is create a product. And we talked about this and it got a lot of energy last time and we didn't go super deep. Like live shopping and being an affiliate is amazing and it's a potential forever game. I mean, this even looking at all these young faces, I just want you to know this. You will literally be able to do this and sell different things at different times in your life. Literally for the Rest of your life. It's a real business for the rest of your life. But James, could you imagine the clout you would have for the academy and the discord and the community if you also started a net new direct to consumer hairspray that's clean or makeup or, or banana pudding or sneakers or whatever you dream of? Let there be no confusion for everyone here. Once you build audience, once you get good at your craft, selling your own thing versus someone else's thing has disproportionately the biggest impact financially for you. Because you can sell your grue ins to Unilever for 1.2 billion. Now, not everyone here is good enough to do that. This is important for you to hear from me. You might not be good enough to be an operator and a creator of a product. You might just be a great salesperson. And that's okay. You could partner with someone, you could hire people. But I think, James, you don't really need an answer for me to that question. The answer to your question directly is just keep doing what you're doing. Believe it or not, it's just more reps. You know, I think of it like exercise. Like there's a wrong way to do, you know, curls, like, you know, some of those ridiculous guys that just, you know, like. And then there's a right way to do it. And once you do it the right way, it's just more reps and heavier weight. Literally the answer to many of you of growing double and triple is to just continue to do what you're doing hard. You know, like be in the gym 90 minutes instead of 45. Like, that's it right now. That also means smart, you know, just being. You all know this. Just being live or just making affiliate content isn't just gonna do it. But I think, Jayne, for you, if I'm hearing it right, and I think I am hearing it right, the thing I'd like to challenge you to think about is creating a product. And again, you guys have this little homey community of each other, right? You guys helping each other stand up each other's products is pretty special.

[Jane]

Thank you.

[Gary Vaynerchuk]

You're welcome. Because otherwise, Jane, you know the answers. It's more content. It's more success to stand on that credibility. It's what I'm doing. I continue to build huge companies, which gives me credibility because it's not just fucking me pontificating on fucking social. And I continue to make more and more content so that people know who the fuck I am. Cool.

[Christian]

Bryce, up next.

[Gary Vaynerchuk]

Bryce.

[Bryce]

Morning, Gary. Appreciate your time, brother.

[Gary Vaynerchuk]

Always so, so much.

[Bryce]

Kind of maybe a two part question I wanted to ask this last week in regard to you mentioned something about personal branding as well as the affiliate side and leaning more into posting personal branding style of content. And now in this space one thing that I think overlaps especially on or it has more of a negative effect especially on tick tock because you can't necessarily personal brand on the same page you affiliate market on if you're full time with it. Now some people do, some people don't. I have multiple pages but the content, the separation of the content between a personal branding page and an affiliate page seems to work a lot better. But could you possibly maybe elaborate more on what you meant by that?

[Gary Vaynerchuk]

So a couple of things. Yeah, a couple of things. First of all, all of you need to be on way more platforms, let alone TikTok. That's number one. Number two, TikTok's very unique. Bryce. TikTok is in a place where more and more every day it's just getting down to the individual piece of content. But I very much enjoy the second and third handle. In fact I've stood up 150 handles for my brand. Like actually. So TikTok's so special because you could start another one. The real Bryce l have zero followers and the third post could get 18,000 views.

[Nick]

Right.

[Gary Vaynerchuk]

So I'm not against creating a separate handle for everyone here who thinks it might fuck up their affiliate or selling handle. Yes, elaborating secondarily, unless people fall in love with you, you and all the uniqueness, your beard, which beer you like, what Netflix show you fucking watch other interests you have. You see a huge opportunity in selling lawn equipment. You start making content about lawn to give you credibility to sell lawn equipment. Unless you show people way more of who you are, all of you, you will be commoditized. I believe that. Hey everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show but follow the podcast. They'll make my mom super happy. Everybody tells you to niche. I think it's the reverse.

[Bryce]

Sure, I agree with that 100%. I've been saying that since I started this. It's. It's don't mean niching down. I think is one of the things that a bottleneck you at the end

[Gary Vaynerchuk]

of the day 100 it's your limiter. I mean think of, think of all of you. Jamie already mentioned wine. Some people here loved My garage sale videos. Other people like that. I talk about collecting. Some of you like marketing. Some of you like the fucking therapy, mental health motivation shit I do. Other people here think it's cool that I'm a Jets fan because their uncle's a Jets fan. I've given you a lot of reasons to connect with me, right? Most of you, because I have a good feel for a lot of people here, have not given us much. And where people really fuck up is when they expand, they usually go into their personal life, which I think is a huge vulnerability.

[Bryce]

What do you mean by that? Like the family aspect and things of that nature.

[Gary Vaynerchuk]

Yeah. I think first there's two separate groups, right? There's your personal, like love interest part. And then there's the deeper family part. I think parents are easier when you're the person. Cause they're grown and they're older though, you know, Many parents are children. But I think when you start fucking leveraging your children, you have no idea what you're creating for your future life. We're already in the generation where a lot of kids have reached out to me. Cause my content on this has been pretty out there for a long time. Saying, you're right, I'm pissed at my parents. All my shit's out there. I'm fucking now. I'm 15 and I've been exposed and my parents used me to make money. They got feelings, right? And then your personal relationship, if you're gonna bring your boyfriend or girlfriend in, your husband and wife in, you've just given the world now the ability to fucking comment and. And engage and have ownership of your relationship. Have you not watched what happens with reality TV and actual famous people? Like, it makes it fucking hard.

[Bryce]

Not to mention all the influencer relationships that fall apart because of it, 100%.

[Gary Vaynerchuk]

Like, you let whatever you give the world, it's theirs.

[Bryce]

Right.

[Gary Vaynerchuk]

So I like expanding into things you're interested in or curious about or weird little things about you that you consume or think is cool. Or even the journey of learning about new things. So that's where I'm at with that. I'm going to keep going because I want to get to more today.

[Bryce]

I appreciate you guys.

[Gary Vaynerchuk]

Gotcha, my brother, Carly. Hi, Gary.

[Carly]

Thank you for having this.

[Gary Vaynerchuk]

I'm happy to do it, Carly.

[Carly]

I'm kind of in disbelief that I'm here and just very appreciative.

[Gary Vaynerchuk]

That's very kind.

[Carly]

So I have kind of just a small question about hiring for my empire. It sounds weird even saying that. So if I'm hiring like my first two people. What would you have even the first person or the first two people focus on in growing an empire?

[Gary Vaynerchuk]

The two things that stand out to me is, number one, you want to hire people to do things that are important that you now know are important that you hate. Doing the number one thing you hire first. Everyone, or even if some of you have employees, but you don't have this figured out yet. You all, all these beautiful faces I'm looking at, you all must hire people to do the thing that you find is a drag. When you think something's a drag, it is sucking energy out of you. When you do shit you love, energy is happening for you. Do not value the money over the energy. Literally. Literally. As soon as this thing ends, make a list of the top three things you don't like about what you're doing right now. You must hire for that. The other thing that I want you to hear, Carly, is when you make a hiring mistake, which is going to be a real thing, it's going to happen. Couple things you need to focus on. One, you must figure out how to deliver kind candor to that employee. That employee also might be a friend, an acquaintance, a relative, which might make it even more challenging because at this stage, I actually am pro hiring someone you know. The problem is you have to know what you're getting into if you do that. And you have to be able to tell them the truth if you think they're doing a bad job. But it's very simple. Hire for. The number one thing you have to hire for is the things that you don't want to do to free up time for you to do more of what you want to do.

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[Carly]

That's awesome. Thank you so much.

[Gary Vaynerchuk]

You're welcome. Nicholas.

[Nick]

Following you since 2015. So this is pretty crazy to see. So my question. So I recently left the military after nine years and found success from TikTok shop, through the military or from being in the military. Along the way I realized the real value of building my personal brand, which I started to do the past like couple years, pretty much documenting everything that I've Learned through my personal brand. I went from basically being an affiliate influencer in the space, like kind of influencing the affiliates themselves. And then now I want to leverage that to scale my own brand, which I'm currently doing. What do you think is the biggest hurdle someone in my position would face when kind of doing this transition of affiliate to kind of, you know, like influencing the affiliates and then also now building a brand? I guess it's like kind of the stepping stone.

[Gary Vaynerchuk]

I totally understand, Nick. First of all, I just want to thank you for what you did for all of us and serving the country. It's really unbelievable. So thank you, brother.

[Chico]

Appreciate it.

[Gary Vaynerchuk]

Thank you. 2. The biggest hurdle is your insecurity. That's it. Meaning you've already got all the elements of knowing what to do. How much patience do you have to building up the views? How much ability do you have to tune out the judgment when you start switching it up? Back to Jamie referencing wine library tv. When I started making business content, almost every comment I got was, stay in your lane, wine boy. They didn't, you know, and for me, I had confidence. Cause I was like, oh my God, they think I'm a wine guy. I built this business before I started making this wine. I'm a businessman that happens to know wine. The hurdle, Nick, is your patience and your confidence. Okay? Really? I'm not even kidding. Like, you know what to do. You know what this is? You're not like asking me day one, like, how do I make content? Or like, what is social media? Or how do the algorithms. Like, you know what? What I don't know is do you have the stomach for the 18 months worth of shit eating that every transition requires? Because when the Knicks stomach is soft, even though he's a military man, he gives up after five and a half months when it's not happening, and he goes back to what was working.

[Nick]

Yeah, that's what I've noticed is like. Like the cash flow of a TikTok Shop affiliate is amazing. But there's a lot of, like, you know, I don't want to just cash flow my entire life. I enjoy it and I still do it to this day. But I find the passion of building my personal brand amazing. I like giving value and like helping.

[Gary Vaynerchuk]

Hey, Nick.

[Nick]

But I also like the concept of

[Chico]

building my own product.

[Gary Vaynerchuk]

I get it. Hey, Nick, since you've been following me since 15, you probably know this about me. I grew up in a way where I have friends who are 50 years old who make $81,000 a year and live in West Jersey and Pennsylvania. And then you also probably know that I have friends who make $45 million a year and have four homes. When I tell you more of my $81,000 friends are happier than my $45 million friends, I can say that without hesitation. If you. I don't know if this is being recorded, but if you go back and listen to your sentence of cash flow and joy, this is the easiest decision of your life.

[Nick]

Okay?

[Gary Vaynerchuk]

You know why? If you can't get what you want from the joy for three years, you can always go back to the cash flow. But people don't think that, Nick. They think, oh fuck, I'm going to bail, I'm going to get passed by. There's going to be 7,000 new nicks. It's not true.

[Nick]

Okay, I see.

[Gary Vaynerchuk]

You see?

[Nick]

Thank you.

[Gary Vaynerchuk]

You're welcome. Alicia. Hi, Gary, how are you?

[Alicia]

Nice to meet you.

[Gary Vaynerchuk]

Pleasure.

[Alicia]

Alicia, my question is about building products. In your opinion, which would be better to do like a digital product or a physical product? I have a digital product that I sell actually pretty well on Stan store, but I've been wanting to do like more of a physical product as well. Like where other affiliates could promote that. Been thinking about that for a while. Where, like, how do you start doing that? Like if you don't have any connections with people that can actually make a physical product, like, how do you go to that next step to actually do that?

[Gary Vaynerchuk]

Two things. First of all, I love if all of you want to know the secret of my success, like when I'm old and I have to like try, try to write a book of like all the secrets, right? One of them is definitely gonna be and versus or like so first and foremost, if you do a physical product, you can still go hard on your digital product.

[Tim]

Oh, absolutely, yeah.

[Gary Vaynerchuk]

Number two, I don't know if you know what like Claude or ChatGPT or Gemini is, but you literally voice, I'm thinking about starting a donut product. I'm thinking about starting a high heel product. I'm thinking about starting a yo yo. They will literally get you to the contacts and you will literally be on a zoom or an email exchange. And then you know what ends up happening is when you go through that process, you start meeting people, right? You just like. But the process of like making product, like I didn't know how to make comic books five minutes ago. You just go through it, you just reach out, you Google, you search, you, you ask friends, you see people that are TikTok affiliates selling items like that you find founders that have done it. You network, you use AI to research, and six months from now, you miraculously know exactly how to make strawberry jam lipstick. Just life. You didn't know how to fucking make a stand store in a digital product or be a TikTok affiliate either at some point in your life.

[Alicia]

Very true.

[Gary Vaynerchuk]

Very true.

[Tim]

Thank you.

[Gary Vaynerchuk]

You're welcome. Stephanie. Oh, you're on mute. Steph,

[Angel]

Can you hear me now?

[Gary Vaynerchuk]

Yes, ma'. Am.

[Tim]

Okay, I just wanted to touch on AI and get your thoughts on that. It seems to be like a 50, 50 split right now with, like, brands and affiliates and who wants it, who doesn't. Do you think it's inevitable?

[Jane]

How do we embrace it?

[Tim]

How do we help navigate it? And what would you do as an affiliate and content creator?

[Gary Vaynerchuk]

It's inevitable. It's like online dating in 2003. A lot of you are too young for this, but back in 2003, when people were meeting on match.com and JDate and all these sites, there was so much stigma around it. People didn't tell you that they actually met that way. Now it's swipe right, swipe left. It's normal. All of your kids will laugh that there was a time there was stigma around AI. But you as an affiliate and you as a content creator need to know where your audience's temperament is on it right now. A lot of people in the audience don't like it because they think it's gonna make them lose their job. So they're mad at you for using it.

[Tim]

Yes.

[Gary Vaynerchuk]

So I have not been using a whole lot of AI on output. I've been using it on process and occasional stuff, images and things of that nature. But it's an inevitable outcome.

[Tim]

Okay, so maybe take it slow.

[Gary Vaynerchuk]

Take it slow. If you feel like if you made a piece of content in all AI, and everyone's like, steph, you're such a bitch. You fucking ruined everything. Who the fuck do you think you are? And AI is the worst thing. Like, that's what we're all worried about, right? So, yes, I think take it slow. But in 24 months, people aren't. It's not even gonna be a conversation. Okay, thank you. You're welcome. Angel.

[Angel]

Hi, Gary. First of all, my husband. I've been following you for years, and he's out there really jealous right now that I'm on this call.

[Gary Vaynerchuk]

Tell him I said, what's up?

[Angel]

Okay, I will, for sure. I've been creating content since 2014, and then when TikTok came out in 2018. I got into it and my audience was built through like workouts, recipes, lifestyle, mom content. Before even like affiliate marketing became a big, big part of social media. I'm like Instagram, LTK, YouTube and everything. And then I've been able to naturally integrate monetizing into my own like personal brand. I don't have like a separate shop account. I've been using the Same account since 2018 and then for my shop stuff too. What do you think is like most important for turning that audience into like a long term personal brand business instead of just like seeing being seen as like a creator online?

[Gary Vaynerchuk]

Well, how do you think about what? How do you define a long term personal brand business and how do you prefer to monetize it since you're using the word business.

[Angel]

So you're saying how, like what exactly you mean?

[Gary Vaynerchuk]

Let me say it a different way. Heard. What would you like when you ask that question? What would be a dream outcome in five years?

[Angel]

Something along the lines of like, my recipes, I really know for my recipes I want to make my own personal brand, something with cooking or like whether it's like a seasoning or like something like that to like really continue my brand.

[Gary Vaynerchuk]

Got it. So let me decode that. You want to continue to build notoriety and fame and awareness to such a scale that when you put out your spice rack it will sell very well. Yeah, more recipe content.

[Angel]

Okay.

[Gary Vaynerchuk]

Like, you know, like there's a. So there's a very funny thing. And I think you all know this. Like there's almost this weird like conscious, if not subconscious belief, like that volume is at the expense of quality. Yeah, right.

[Angel]

Yeah, definitely.

[Gary Vaynerchuk]

And I see it the reverse if you're good enough. Like, I don't know, I think I said this last time. I'm gonna say it again actually. Is Naraya out there? I'll get her. Get her please, for effect, what I'm doing right now. But I'll say something else. Angel, back to the other thing that I'm gonna say, which is huge for all of you. How many people here follow me enough that they've heard from me because I say it probably 13 times a year. Watch what I'm doing, not what I'm saying. Some of you have heard that through my content. Everyone, this is Noreah. How many pieces of content will my personal brand post today?

[Tim]

Today around 300.

[Gary Vaynerchuk]

Thank you. Thank you, Naray.

[Angel]

Thank you so much.

[Gary Vaynerchuk]

I am posting 300 pieces of social media content today. So a couple things. One, I need everyone here to make a fuckload more content. Every question that was asked of me so far, the answer actually was more content. Now to the bigger point I'm making or the equal point I'm making or I talk a lot about more content. So, you know, I believe that. But let me give you a nuanced thing that you've heard from me and it's grounded in watch what I'm doing, not what I'm saying. Does anyone here have a guess of what one hour of my time is worth in my business life right now? Why don't you all leave a comment of a guess of what you think my hourly value is to me and my business world these days? Right, Cool. So seeing all these different numbers are all over the place. Let me give you some context. When I math it out between vfriends Vayner, it's always multiple six figures. What am I doing in this hour? I'm giving back to my community. All of you are not giving enough access to your audience. Access creates love. A lot of you like me. We've been doing this like you know me. I brought value from afar for the people that have now been in both sessions. Do you feel closer to me an hour and a half in, or do you feel less close to me? Say close or less close? I need you all to replicate what I'm doing. You need to give more access to your community, more zooms, more one on ones. Like, you want a post that will dominate? Make a post that says, everybody DM me. This post is for my community. Everybody DM me the message you want me to send to you or a friend or family member. And like the old cameo, I'm Gonna randomly pick 15 DMs and DM you back a video. Watch what happens. So that's the answer, angel. You wanna sell spice racks? Make a fuckload, more content and get even closer with your community. And do it forever. Forever, forever. Just like working out and eating well will make you look better and feel better, what I'm telling you will make it better. And then when you do ask for them to buy your spices, they will buy.

[Angel]

Thank you so much.

[Gary Vaynerchuk]

You're welcome. Curve Fit Academy.

[Tim]

Hello. How you doing, Gary?

[Gary Vaynerchuk]

I'm well. What's your name?

[Tim]

My name is Kayleigh. You DMed me on Instagram a couple months back and I'm so glad that you weren't a scammer. So good.

[Gary Vaynerchuk]

But real quick, back to what Kaylee's saying and some of you I've done that with on this call as well. I'm probably gonna do it today. I'm flying to San Francisco in a couple of hours. If I get all my work done, I will literally search and explore through social media. And if I see a youngster doing something well, I will literally DM them and say, keep it going, keep pushing. You're getting there. I see you. Because I know. And I can't even believe this. I'm actually getting goofy goosebumps. I don't know if you guys can see it. I know that me taking a fucking second to be like, yo, Lee, keep fucking going. That there's a high percentage chance that that might mean something to Lee. I can't believe I live that life.

[Tim]

And the crazy thing is, a lot of us in this room, we live that life for other affiliates.

[Gary Vaynerchuk]

Exactly.

[Tim]

I'm actually shocked at that. I've been doing the personal brand for longer than what I even knew or understood a personal brand was. And I mean, I met somebody at an LA event for TikTok a couple days ago that said my videos were literally the reason she kept going when she was in a slump. And now she's up at the top sellers of one of the biggest brands on TikTok again. And I literally started crying. I was like, thank you so much for sharing that with me. So we are all in a great position to kind of like. Kind of like make describe the affiliate influence influencers in a way. Right. So we're.

[Gary Vaynerchuk]

I'm very. I'm very aware, which is why I hope I can influence all of you through my actions to do the same for others. Because what we're really talking about is scaling positivity and love.

[Tim]

Yeah, absolutely. Also, I'm too young to have been following you for 15 years, but I love it. Respect me And Kristen here is God play some of the youngest in this house room. But. But we're. We're hungry. We're ready. So anyway, back to my question.

[Gary Vaynerchuk]

Hold on, hold on. I'm just enjoying the fact that when you mentioned Christian, like back to being young, he needed to go double horns and tongue out, which just really hit my soul in a positive way. Go ahead.

[Tim]

He's an ex Wall street guy. He's just.

[Gary Vaynerchuk]

Right, so you're just. Now I understand all that shit was so fucking pent up. Cause he couldn't fucking do that on Wall street that he now does it at scale anytime he can.

[Tim]

Exactly, exactly. I love that, man. So I. The way that I got into this industry was literally by riding Bryce's coattails. He answered Bryce's question earlier yeah, yeah, yeah, he is. I found him on TikTok. He series and I started. I was like, this guy knows what he's doing. I'm just gonna follow whatever he does so I can hopefully make something out of this. I was able to really take off on TikTok. Paid off all my debt. It's been a beautiful journey, but now I'm kind of at this spot where, you know, everyone's going to the next thing. Yeah. How to scale. Let's make my own brand. All this stuff. And I never really thought that far. So I was like, what do I want out of this? And I. What I used to say is like, I just want to do whatever I need to, to. To work to be in this industry forever. Because I love making content. But I feel like now that's naive. So I. I don't even know what I want. I went to. To China at the beginning of the year. I went to different manufacturer to see. Maybe I do want to make my own product. But

[Gary Vaynerchuk]

I'm going to say one thing and then I'm going to let you keep going. I just want everyone to hear this. You all making your own product is an inevitable outcome. Like whether when I said it last time or this time, whether you were like, yeah. Or whether you were like, nah, I'm just telling you all to your beautiful faces. It's an inevitable outcome. But it's an and thing. You're gonna have a digital product and a physical product and still be an affiliate and potentially build a studio and an agency and I mean, I'm fucking acting now. Who saw Tron? I was in that shit. Like I'm getting like sent all this shit from hot like, like it's just fucking. Who saw Tron Aries? Did anyone see Tron Aries? I'm fucking in the opening scene with a speaking line. Do you know how fucking crazy that is? So like some of you are gonna fucking have music careers. I don't fucking know. Christian might be a fucking rock band guy with his fucking tongue and horn. Like I don't know. So I just need all of you to understand I'm not joking now if you want all that. The other thing is some of your inevitable outcomes is you're gonna milk the fuck out of this affiliate thing for four years, take all that money and go to fucking montana on a 90 fucking acre farm and fucking milk goats for the rest of your fucking life.

[Tim]

I'm already halfway there.

[Gary Vaynerchuk]

I'm in Wyoming.

[Tim]

So I'm very close respect.

[Gary Vaynerchuk]

But what I'm Saying is if you guys are really listening to me, you've won something you don't maybe even understand, which is you've won this era of the Internet and you're going to be having unlimited opportunity. The biggest thing I'm worried about, we talked about it last time, is I'm just worried about your mentalities, not your capabilities because you'll have unlimited optionality. Like I just answered everyone's question in some way. Like you'll be able to do everything if you want to. It depends on do you know yourself, who do you surround yourselves with? How do you roll as a human being? But go ahead.

[Tim]

I think that kind of leads into where I'm going. So whatever we turn this into, whether it's investments or starting a business or whatever, that comes with more responsibility. And half the reason why I got into this is because I could make money. And in affiliate game there's no, no ties to anything. I can make 10 pieces of content or zero. I could post for 100 brands or none. And I could quit at any time and there's no responsibility. So I've lived this life for two years making amazing money with zero responsibility and I'm literally scared to add on the next thing. And to scale I would, I would

[Gary Vaynerchuk]

say no, no, no. That makes sense. Couple things. It's been with extreme responsibility. It's been with the responsibility of being disciplined enough to make, make the creative. It's just a responsibility that comes easy to you and you enjoy. So it's working. You don't know if you're going to like managing people. You don't know if you like to deal with the adversity of your up. Ready? My comic book, right? You see this? This is a pack and you don't know what's in it. Look carefully. You could see the outline of the COVID in his head right there. You see that? This got fucked up. I had to deal with this the last 48 hours to my vendors, to my collectors, to my supplier. I'm not crippled by the heat and by the responsibility of fixing it. Many of you would be, but I would be crippled if you guys asked me to read this comic book because I can't read and I hate reading. I would be crippled by reading this for a living. Yeah, this is all one big game of self awareness. But listen to me, you can't say no. You have to say maybe. And then if you don't like it, then you say no, I'm not. Fuck. I'm not fucking Yoda. I don't Know if you're gonna like it or not. But I. But I am who I am. And I know that I can push you to try everything and. And give you the confidence and the emotional intelligence to know if you don't like it, it's okay to stop doing it.

[Christian]

Love it.

[Gary Vaynerchuk]

But you've had a huge responsibility. I've been telling people to make this fucking content forever. And most of them don't have the ability to have the discipline and the creativity and the consistency, work ethic to get it done.

[Tim]

Yeah. Love it. Thank you so much. I appreciate it.

[Gary Vaynerchuk]

You're more than welcome, Christian. All right, Christian. What do you got, brother?

[Christian]

Gary.

[Gary Vaynerchuk]

Yes, sir.

[Tim]

How are you, man?

[Gary Vaynerchuk]

I'm well.

[Tim]

How are you?

[Chico]

How are you?

[Christian]

Hi, I'm so. I'm Christian. This is Hillary over here.

[Gary Vaynerchuk]

Hi, Hillary.

[Jane]

Nice to meet you.

[Tim]

Nice to meet you so much.

[Gary Vaynerchuk]

Of course. Thank you much.

[Christian]

So I had a really good question that I wanted to get over to you, actually. I just got off yesterday. I was in Vegas with Alex Rosi. I spoke with Ed Turney. He said he's like your boy. You guys shared an editor like that?

[Gary Vaynerchuk]

Yes.

[Christian]

So super cool. Yeah, he told me a lot about you.

[Bryce]

He was.

[Christian]

He was jealous. He must hop on the call. But, like, next time, man, we'll see about it. But thank you so much. I'm very grateful for giving everybody time. Lee Garrett, everybody. Chico are like super killers here. You're going to like, have like a blast talking with these guys. I wanted to ask you about one question after I got in with Alex and like, the. We've got the whole game plan. It sounds cool. I'm gonna, like. It's gonna be like the best. The best. I wanted to ask you as what many of us are going to be doing transitioning into that personal brand, which

[Gary Vaynerchuk]

what I love the most.

[Christian]

And talk about the last call. There's a way that you're able to pump out 300, 400 videos a day when you're first transitioning. Okay. We got the editor, we got Claude Co. What was the first things you're able to do to go bump from what I'm doing 10, 20 pieces a day to 80, 100, and then grow from there Because I know it's like a big team now, but, like, it's like, where are we talking first? If I want to get to a place like you where you have a big personal brand like you are?

[Gary Vaynerchuk]

Well, I mean, first, you know, the thing that I think you need to think about with personal brand is first you have to think about value. Okay, right. Like what value are you going to bring to the audience and understanding you can't fake it. Meaning, but you also not. You don't need to be an expert. And this is what fucks up everyone. Everyone thinks that they have to be an expert. It's not about being an expert. It's about being authentic and telling the truth of where you are on the shit you're talking about. In fact, let me throw a crazy fucking curveball at everyone. My favorite content pillar right now is documenting the journey of learning something net new. Christian, there's a chance that you would be dramatically more successful as a personal brand about documenting how to learn how to surf. Then you being an expert on TikTok affiliate. And now I'm going to go into the fact that I think it should be and not or. Right? And then it's about creating a pillar that you can have replicatable that can produce a lot of. Why can I produce a lot of content? It's because I film a lot, right? It's because I create things to set me up for filming. In fact, all of you are going to hear this summer, I'm launching a podcast network of four shows, all of which I'm the host of. I'm going into my Ryan Seacrest era. But why am I doing that? I'm doing that because I need more content. I might not even give a fuck if all four podcasts do well. I just need the fucking fresh content. Why do I love Q and A? I'm filming right now, right? I'm filming right now from this angle because you. Someone here is going to ask a question that's going to take me down a different path that I would never go down by myself. So it's not about like now with AI by the way, I couldn't do 300 pieces of content without AI. I had 30 fucking people and we were making 30 pieces of content 18 months ago. All of you can make a billion pieces of content. The question is, is it gonna be good? The question is, where's it coming from? The question is, what's your intent? You two know this. All of you know this. You know, I'm a little different than a lot of people that replicate me, right? You know, it's because of where I come from, not where I come from. From immigrant or rags to riches. More what is my intent? I've got more soul in me. I've got more love in me. I've got more want for you to win. I'm good enough to Win. Without you, I don't need your money. And you guys can feel it, whether you've been able to put words to it or not, You know? And so I would say the system, Alex's system, everyone's system, I fucking gave it away for free before anyone started. Thank you, Tim. Everyone knows, everyone knows. Everyone knows the system's been out there for free. It's not a system game. It's a brain, heart and soul game. Why are you doing it? And for everyone, it's what they need for them. And once you can twist that a little bit and make it about them, not just you, then everything starts to fucking change.

[Christian]

Sauce giving the value, man. That's the clip.

[Gary Vaynerchuk]

Got it. And then when you can widen, right? And then when you can widen what you talk about, right, so many of you have so much more you can bring to the table, content wise, and then you have a real brand. That's it.

[Bryce]

Beautiful.

[Christian]

Thank you so much.

[Gary Vaynerchuk]

Got you, my brother. Yeah. Because the system, it's like school. The system is easy. When Alex hired Caleb from my team, and Caleb emailed me every day that Alex and Layla desperately wanted to meet me, and I sat with them and had dinner across the street and told them the system, the system I put out for free on decks and my content every day. What do you want to know? You need people on your team to help you chop up content. What the fuck are we talking about? It's not the system. It's the intent, it's the why. And then it's how do you get into such a good place emotionally that you're willing to be vulnerable? Why did Alex have that weird moment with the Tony Robbins thing? He hasn't been willing to go vulnerable prior to that point. It put him in a weird spot. Makes sense.

[Tim]

That makes total.

[Christian]

I did not even. I didn't even like, frame it that way.

[Gary Vaynerchuk]

And that really, I think, ultimately is what I think I do well and why. I think I bring value to all of you. I think what I do well is frame. I don't value the school part. And I don't mean his school, I mean school. Like, here's the system. All of you know the fucking system. You, you do. This is why I fucking hate college. What are you paying $100,000 for? For shit? You don't even need to know. At least what Alex is doing and others doing is something you need to know. But it's free. It's out there. I put out the system a long time ago. It was the deck. I put out fucking 10 years ago for free. Some of you know it. The content pyramid. I put that shit out for free. Everybody's been reselling it since, right? We're talking facts now. I know. Nick Fowler. I know. I see Chico's reaction, Bright, like, I put it for free. It was called the fucking content pyramid. People been reselling it since. This is not that. This is about the soul of this whole game and how real are you all willing to be? And then nuances, right? I saw somebody, I think Christian, you got some love from maybe Jamie about Christian got my retention game up. Then it's like little subtle things, right? Then it's little add ons. But at the top of this whole game, everyone, it's way more content. Who here likes to write? Real talk. Who here likes to write? Just say I like to write. If you're that person who likes to write, are you Christian?

[Nick]

Good.

[Gary Vaynerchuk]

Anybody else? I like to write. Good. Nice. Amber?

[Chico]

Good.

[Gary Vaynerchuk]

Angel? Good. Yeah, Carly. Me neither. I can't write for shit. Even though I'm a six time New York Times best selling author. So for the people that like to write, if you're not on Substack, I'm gonna punch you in the face. You need to be on many more platforms. Facebook's crazy, y'. All. If you're not posting three, four times a day on Facebook, the blue one, like, you're out of your mind. It's one of the biggest opportunities. I don't care that you didn't grow up with it. Figure it out. All right, chico, what's up?

[Chico]

What's up, Gary? Tim, first of all, always gotta shout you out, bro. Everybody just go shout out Tim on Insta.

[Bryce]

Give him some love.

[Tim]

I love you, bro.

[Chico]

I love you. Yeah. Tim is the greatest. I'm glad you and him are connected, Gary. He's. He's building. He's such a visionary with this space, honestly. And I know he'll get to it. You probably already know what he's doing anyway.

[Gary Vaynerchuk]

I know. I know all about it.

[Chico]

Yeah. So first of all, my first part of this is I don't know shit about

[Gary Vaynerchuk]

collectibles, okay?

[Chico]

Love to promote your shit. Even if it's just one video. I know a lot of us in here want to give that back to you.

[Gary Vaynerchuk]

Well, good news. Good news. First of all, that's incredibly kind of you. Yes, Tim, listen, no bullshit. I'm literally building next Marvel and Disney and Pokemon. Real Talk, just to your faces. So you can make a video in 20 years saying I fucked up and didn't Buy all the veefriend stuff. Gary literally told me. There's this guy, Tim, he was really handsome. He had this group, we fucking had this talk back in fucking May of 2026. This is, by the way, this is your video in 2046, everyone. I was in this group. He fucking told me right to my face I was fucking up for not collecting and buying it. He was right. The fucking comic books that I could have bought for 20 bucks are now $4,000. So first of all, chico, I'm like really doing it. That being said, I know a lot of you would do it. It's back to my part of like, giving. When you give, you get right? But good news, I don't need anyone running too hard into it, obviously. In general, I think all of you should learn about what's going on in collectible. Cause collectibles are starting to join music and sports as a lifestyle genre. And there's a lot of money for a lot of you that. I mean, if anyone here did collect things as a kid, comics, cards, Pokemon marbles, pogs, fucking. I don't know. Like, you should definitely get educated on what's going on with collectibles. There's a lot of money to be made and it's just starting. As far as beef friends, we will do it. But good news, we are also coming. Like, we're building a real business. So for example, for angel, who likes health and wellness and cooking, my wife and I this winter are putting out the cleanest kids fruit snack in the world. Literally the cleanest, the single cleanest, not one wrong ingredient, no natural flavors, everything organic. Like the cleanest. Right? Like, that's like. I'm gonna go like that. My whole play on that is gonna be affiliate because I know a lot of.

[Angel]

Let me promote that with you.

[Gary Vaynerchuk]

Thank you, Angel. Like, I know moms are gonna want the whole Erewhon crew, the whole fucking, like, people that really care about true health and wellness. The food babes, the whole Maha crew. We're gonna have apparel that matters, Chico. Like real meaningfully. Cool fucking swag bracelets. Fucking like. So that's very kind of you. And in the macro, you should all learn collecting because there's a lot of money to be made. Because with products, people pay the price, but with collecting, they'll pay $10,000 for $4 of cardboard. Right? So that's that. So I'll definitely listen. I won't be bashful to make sure you guys are all aware of what we're up to and you're Gonna see me show up. Because the other thing is I'm gonna fucking make offers that blow. I'm gonna change the game and take. I view it as marketing, not as revenue for me. So you guys are just gonna go into the fucking ecosystem, be like, what the fuck? 60%. Like, you're not even. You're gonna be like, think it's wrong? So I have a whole plan when I come.

[Chico]

Yeah, cool. Yeah, I know. We would all be game because what you're giving us here. And the second part to my thing, I get what you're saying about brand. I actually have my own brand. Made pretty good money with it. But wouldn't it be, like, a higher ROI to go deeper on the distribution and just partner and take equity, like, first? You know, some of these top killers in here, like, Jordan's great with comfort. Lush is great with, like, rhino straps, and the.

[Gary Vaynerchuk]

The. Chico, the answer is. The answer is yes, maybe. And again, okay, Chico, the answer is. And, like, if you're saying to me, like, everyone here is gonna get 15% of a product because they're so baller and that's better, and they have, like, less to do. Sure. But, like, you could own. Think about life, chico. You could be an affiliate. You could get paid to publicly speak. Right?

[Chico]

Yeah.

[Gary Vaynerchuk]

About this topic. You could also have 8% to 15% of three brands, and you could have fucking 100% of your own brand.

[Chico]

Yeah.

[Gary Vaynerchuk]

This is the concept of falling in love with and. And patience. I'm not saying Jason Garrett, some of the people I'm talking. I'm not saying tomorrow, but I'm saying do not limit your fucking head if you think like, here's a good one. This is some real fucking talk right now. I'm 50, okay? I literally, on my children's health, do not feel. And not on some motivational Gary Vee rah rah shit. I'm telling you guys vulnerably what's in my soul. I do not feel like I've even fucking started yet.

[Chico]

Damn.

[Gary Vaynerchuk]

It's real talk, chica. How old are you?

[Chico]

31.

[Gary Vaynerchuk]

So think about how I'm thinking about you at 31 years old. I worked in a liquor store making $47,000 a year.