Podcast Summary: The GaryVee Audio Experience

Episode: How Entrepreneurs Can Win on Social Media in 2026
Host: Gary Vaynerchuk
Guest: Rich the Kid
Date: February 3, 2026

Overview

This episode dives into the rapidly evolving landscape of entrepreneurship and social media, with Gary Vaynerchuk and guest Rich the Kid (artist and entrepreneur) discussing how creators and business owners can adapt and win in 2026. The conversation covers the changing music industry, the impact of AI and live shopping, the importance of discipline and mindset for success, and advice for both established and emerging entrepreneurs. The tone is candid, motivational, and pragmatic, with both speakers sharing firsthand experiences and advice for thriving in uncertain, fast-changing environments.

Key Topics and Discussion Points

1. Embracing Change & Thriving in Uncertainty

• Gary opens with strong remarks on change:

  • "The only people that are not excited about change is fucking losers... it's cause you're insecure and you think you're gonna get beat. It's 'cause you're lazy. It's because you've already made it and you just wanna sit on your throne and you don't want stuff to change. My friends, it's a fucking jungle out there."
    (Gary, 00:00)
  • Analogy: "Just cause you were a lion, when you're an old lion... do you know what happens to old lions in the jungle? They get beat."
    (Gary, 00:24)

• Confusion as Opportunity:

  • "We thrive when shit is confusing because we can figure it out... It's a time of confusion, a time of opportunity."
    (Gary, 08:54)
  • "This is when... our parents had sex at the right second and gave us the intuition gene. And we just know you can walk into any room and see one kid and be like him."
    (Gary, 09:07)

2. The Next Wave: AI & Live Commerce

• AI Creating Music and Content:

  • Gary speculates on using AI for creative output:
    • “I’m gonna spit my barbs into AI and be like, turn this into a mix between Future and Biggie Rhythm with Turbo and Metro beats and make me 15 songs go... I’m gonna put it out and I’m gonna have the biggest album in the world.”
      (Gary, 00:29 / 11:43)
    • Addresses fear in the music industry over AI disruption, comparing AI's impact to autotune or MTV's fade-out:
      • “You put MTV out of business... So why can't, like, rap put rock and roll out of business?... It's gonna get crazy out there.”
        (Gary, 12:18)

• Live Shopping as the Next Big Trend:

  • “Live shopping... literally selling in your feed. People just selling shit. Like QVC... in your feed, he sell... That is next. Live streaming is going to keep getting bigger.”
    (Gary, 10:18)

• The State of Social Media:

  • “We know that the streaming kids are the ones that are winning. Twitch, Kick... It was easy to be... Atlanta plus new Internet.”
    (Gary, 07:07)

3. Rich the Kid: Mixing Genres & Entrepreneurial Drive

• On His New Music Project:

  • Creating “a universal album,” blending Latin, African, hip hop, and more:
    • “Instead of making it a traditional hip hop album... it's got the Latin inspired, it's got the Africa inspired. It's that real mix of everything that's popping collectively in culture with your spin on it.”
      (Gary, 01:57)
    • "I feel like I'm the first to do something like this, you know?"
      (Rich, 02:23)

• Entrepreneurial Pursuits:

  • Launching Snake Pit, a skate and clothing brand:
    • "I'm about to launch my skateboard brand. It’s a clothing brand. It's called Snake Pit."
      (Rich, 03:46)
    • Collaborations with luxury brands (Mensory, Crusoe) and the launch timeline aligning with his album.

• Talent Scouting & Mentoring:

  • Signing new artists from Atlanta and reflecting on his journey from "the kid" to an OG in the industry.
  • On being a mentor:
    • “Has that been weird for you? Like, them looking at you as the OG?... you know why they're confused? Because the game has changed.”
      (Gary, 04:53)

4. Advice for the Next Generation of Creators & Entrepreneurs

• Standing Out in a Mature Market:

  • “It’s always been hard to be creatively different... now Atlanta’s at its maturity of an empire.”
    (Gary, 05:58)
  • Emphasizes blending culture and tech for the next wave of trendsetters.

• Raw Guidance for Beginners:

  • "Everything's an opportunity. That was Rich the Kid, real cultural savant."
    (Gary, 13:05)
  • "The way you guys can get really good and really happy is eliminating blaming. Blaming doesn't mean that the other person wasn't wrong... The second you stop blaming everyone, it's on."
    (Gary, 15:40)

• On Social Media for Businesses (Food Trucks Example):

  • "It is social media content, my friends... I want you all to go live more. I want you to all make content more. I want you to all learn AI more."
    (Gary, 13:20)

• On Discipline and Mindset:

  • “Most of our strategies are just okay. Like, I do well because I have slightly better strategies more often and I’m wildly disciplined professionally.”
    (Gary, 14:45)
  • “Why you have lack of discipline is why I talk so much about mindset.”
    (Gary, 13:40)

• Letting Go & Moving Forward:

  • On adversity and unfairness:
    • “Forgiving and moving forward. Understanding and moving forward. Sympathizing and moving forward. Deploying empathy and moving forward.”
      (Gary, 17:47)
  • Critiques the desire for revenge or to "settle the score":
    • “You guys have it twisted... you control nobody but yourself.”
      (Gary, 18:33)

• On Political Arguments & Happiness:

  • “Do you know why everyone's miserable right now? They're trying to win the argument around politics. Do you know why I'm happy? I have no interest in even engaging in the argument around politics.”
    (Gary, 19:14)

5. Advice to Single Moms & Chasing Passion

• Encourages moving beyond resentment:

  • “Every ounce of energy you put on being mad at your former husband... is not putting energy to thrive for your children or yourself.”
    (Gary, 20:00)

• Focus on passion and skills:

  • “Passion and skills. Passion and skills. Passion and skills. I’m good at selling, but then you try to sell something that you’re not into, then you’re not successful because you quit.”
    (Gary, 20:24)

Notable Quotes & Memorable Moments

• On the inevitability of change and the requirement to adapt:
  • "Ready to get with it or get lost." (Rich the Kid, 01:06 / 12:49)
• On navigating a chaotic industry:
  • "I know why you're excited. You and I are similar. We thrive when shit is confusing because we can figure it out." (Gary, 08:54)
• On what will separate winners in 2026:
  • "Live shopping... is next. Live streaming is going to keep getting bigger. People that figure out AI, like making AI content..." (Gary, 10:18)
• On letting go of blame:
  • “The way you can get really good and really happy is eliminating blaming... The second you stop blaming everyone, it’s on.” (Gary, 15:40)
• On passion-driven work:
  • “You tried to do real estate because you thought there was a lot of money in it, but you're not into real estate. So even though you're good at selling, it doesn't work.” (Gary, 20:29)

Key Timestamps

• 00:00 – Gary’s opening thoughts on change and embracing the jungle
• 01:09 – Introduction of Rich the Kid, discussion on fusion in music and creative process
• 03:46 – Rich’s new skateboard/clothing brand ‘Snake Pit’ and entrepreneurship outside music
• 04:39 – Transition from “the kid” to signing artists and mentoring, changes in the industry
• 07:07 – How social media and streaming re-shaped music and discoverability
• 10:18 – Gary details the upcoming trends: live shopping, AI-driven content
• 13:20 – Actionable advice for food trucks and brick & mortar: content is king
• 15:40 – On the importance of discipline, accountability, and letting go of blame
• 19:14 – Commentary on happiness, politics, and not engaging in negative cycles
• 20:00 – Advice for single moms: energy management and focusing on passions/skills

Takeaways for Entrepreneurs and Creators

• Stay excited about change—momentum is with the adaptive, not the complacent.
• Embrace new tech: AI content creation and live shopping will define new winners.
• Discipline, accountability, and a positive mindset will separate those who thrive from those who blame.
• Social media content is non-negotiable; consistent, creative output is essential.
• Pursue passions and skills genuinely—surface-level opportunism without interest leads to burnout.

Overall Tone:
Candid, motivational, sometimes irreverent, with an entrepreneurial streetwise bent. Both Gary and Rich highlight the importance of resilience, adaptability, and the hunger to keep innovating no matter how much the game changes.

For listeners:
If you're navigating entrepreneurship or creative work in 2026, this episode will give you real talk, clear direction, and actionable tips to outpace the competition—so long as you’re ready to evolve.