How to Get Your Music to Resonate With People

Summary

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Podcast Summary: The GaryVee Audio Experience – "How to Get Your Music to Resonate With People"

Date: July 29, 2026
Host: Gary Vaynerchuk
Guest: Taylor (original caller from Buffalo, NY; aspiring entrepreneur)

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Episode Overview

This episode brings a powerful follow-up to a viral AskGaryVee Show moment featuring Taylor, a young entrepreneur from Buffalo. Gary revisits their previous call, dives into issues faced by ambitious 20-somethings, and coaches Taylor (and listeners) on patience, focus, and the real grind it takes to build something meaningful—especially in music, business, and creative pursuits. This candid, at times tough-love conversation offers hard-hitting truths about success, social comparison, and the importance of enjoying the journey rather than chasing arbitrary milestones.

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Key Discussion Points & Insights

1. The Macro Patience, Micro Speed Paradox

Gary’s Core Philosophy:

• Be Patient in the Big Picture, Fast in the Day-to-Day
  • ~[03:09] “You need to be patient as fuck, Taylor. You’re 22, 23 years old. What do you think's gonna happen overnight?”
  • “You need to be fast, 7am to 2 in the morning every day. But in the big picture, you need to realize nothing good is gonna happen for the next six years.”
• The tension between urgency to take action and accepting that real results are years away.

2. The Trap of Social Comparison

• Comparing to the Kardashians and Social Media Success Stories
  • [05:13] Taylor admits feeling behind when seeing people like Kylie Jenner succeed young.
  • Gary explodes this myth:
    • ~[05:49] “Did you factor in the fact that her sisters and mom architected something for 10 years while she was a teenager...That she had the financial capabilities of deploying ungodly amounts of...plastic surgery and all the other variable things...to create that culture and that financial benefit?”
  • Takeaway: Social media highlights are not the real benchmark. They’re often built on completely separate foundations.

3. Who Are You Trying to Prove Yourself To?

• Introspection for Motivation
  • [03:32] Gary pushes Taylor to ask who she's trying to impress—family? herself? society?
  • “That’s what you have to figure out.”
• Many young entrepreneurs unwittingly chase external validation.

4. The Value of Eating “Shit and Dirt”—Loving the Process

• Sacrifice and True Work Ethic
  • [08:04] “I'm addicted to the process. Of the battle scars, the setbacks, the lack of...Taylor, I gave up my entire 20s, all of them...Imagine not doing anything fun or going anywhere for the next eight years, including Saturday and Sunday.”
  • Gary challenges Taylor to be honest about her “hustle” and explains just how little downtime he allowed himself while building his first business.

5. Arbitrary Timelines: Fast Cash vs. Real Success

• Reject Unrealistic Short-Term Goals
  • [10:10] Taylor: “So in less than eight years, when I’m a millionaire by 25, I’ll come shake your hand.”
  • Gary: “I promise you. That statement itself made me 100% guarantee that you won't.”
  • Chasing quick wins destroys sustainability and damages long-term self-esteem if missed.

6. Enjoyment of the Journey > Fixation on End Goals

• Romanticizing the Process, Not Just the Outcome
  • [11:00] “Wouldn't you rather guarantee millionaire shit by 36 than by doing long-term marathon running versus doing a bunch of bullshit sprints that guarantees never having it?”
  • [11:27] “I want to buy the New York Jets. But when I clarify it to everybody, I want the process of trying to buy the New York jets more than buying the New York Jets.”

7. Documenting vs. Creating—Building Community and Brand

• On Starting an Apparel/Creative Community
  • [23:03] Gary encourages building community—starting with a Facebook Group, email list, text list.
  • [25:05] “You don’t need an operations or business person yet, you’re not doing business. What you need to do is pour your heart and soul into conversations.”
  • [25:06] Suggests featuring others through weekly Facebook Lives to make the community about more than just the founder.

8. The Build/Engage Loop

• How to Grow Communities
  • [25:46] Use Instagram Stories for lightweight calls to action.
  • [25:46] Add group invites to email signatures, maximize every touchpoint.

9. Execution & Self-Awareness—The Real Triggers

• Trying Many Things for True Clarity
  • [34:50] Taylor: "...complete self awareness. Doubling down on my strengths and not focusing on the stuff that I’m not great at...The more you try, the more you’ll know if you like it or not..."
  • Gary: [31:29] “If you want it to happen, and you want to do it, that’s what you have to do. And you have to do it for three years and ask for nothing.”

10. Accountability and Public Pressure

• Creating Social Accountability
  • [17:28] Gary extracts Taylor’s Instagram handle, tells her “Vayner Nation is watching.”
  • “Me and my whole team and the entire Vayner nation is watching.” — [17:40]
  • Public accountability can catalyze action, but ultimately, inner honesty matters most.
  • “You can trick losers. You're not tricking me. You’re not tricking yourself either.” — [16:09]

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Notable Quotes & Memorable Moments

• Gary on Social Comparison:
  “Every second you spend thinking about what somebody else has is taking away from time that you could create something for yourself. Yeah, you're losing. Cause you're laying in your bed looking at somebody's fucking glamorous Photoshopped picture of them doing something cool and you're envious and you're jealous and you're impatient and it's crippling your upside.” — [07:12]

• Gary on Arbitrary Deadlines:
  “Being a millionaire at 25 when you're 22 and you're at dick shit and haven't even started is inconceivable unless you fucking hit the lotto.” — [10:20]

• Gary on Execution:
  “Don’t think you’re a digital expert just cause you’re 22 and you have an Instagram account. Show me how much fucking shit you’ve sold with your digital social media skills.” — [15:08]

• Taylor, self-reflection:
  “I just feel like I hold myself at this pedestal and it’s crippling myself because I’m not actually doing the things to get there.” — [12:36]

• Gary on Patience & Consistency:
  “Honestly, that post where I say like, close your eyes until you’re 29, that’s basically the advice I’m giving you right now. Just fucking like, you know what to do now, just fucking give.” — [33:32]

• On Trying Multiple Paths:
  “Do more. Try new things, get new hobbies, do some sports, start painting. Literally, the more you try, the more you’ll know if you like it or not.” — [35:00], Taylor

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Important Timestamps & Segments

• [03:09] Macro patience, micro speed; the work-to-results lag
• [05:13] Breaking down the Kardashian myth and rejecting social comparison
• [08:04] Gary’s personal story of sacrifice in his 20s
• [10:10] Why short-term millionaire goals are usually self-defeating
• [11:27] Focusing on the journey, not just the end goal
• [15:08] “Don’t think you’re a digital expert…” – a reality check on skills and tangible results
• [17:28] Introduction of social accountability (“Vayner Nation is watching”)
• [24:09] Practical steps for building an organic community without pushing sales
• [30:00] Gary on building a ‘home’ for your community; being relentlessly patient and consistent
• [34:50] Taylor’s self-awareness growth and focus on trying new pursuits for clarity

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Tone & Atmosphere

The tone of the episode is relentlessly direct, motivational, and unfiltered—as fans expect from Gary Vee. He gives Taylor (and the audience) both a reality check and encouragement, shifting between empathetic coaching and tough love. Taylor is open, reflective, and ultimately grateful for the wake-up call. The interaction serves as a template for any young creative or entrepreneur trying to cut through noise and find practical, sustainable success.

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Final Takeaways

• Stop comparing your journey to others, especially those with massive head-starts or different foundations.
• Focus on loving the process, not the milestones or external validation.
• Build real expertise and community before expecting results or money.
• Try many things, document the journey, and let self-awareness be your guide.
• Eschew short-term wins for long-term mastery and fulfillment.
• Accountability—internal and external—drives real action.
• Be patient, execute daily, and “close your eyes” for a few years. The results will come.

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For anyone in music, creativity, or entrepreneurship, this episode offers practical wisdom and reorientation for the long haul, delivered in raw, actionable Gary Vee style.

Transcript

[A]

This is the GaryVee audio experience. It's hard. It's hard. I know you know what to do. It's hard. It's like close your eyes for four years. Nothing good is gonna happen for four years. So I just got out of a meeting. How's it going?

[B]

Good. How are you?

[A]

Really? Well, I didn't even know that Taylor was coming in today and it took me a second. You probably can see it. I'm like, holy shit. So this is super exciting for me. Even what you're about to watch is a follow up meeting to no question. Go, go, go, go. The most viral moment of the AskGaryVee show. Here's the full AskGary moment with the follow up interview that I just did or the catch up that I just did. I genuinely believe in my heart and soul that for everybody 22, that 98% of people that are 22 to 30 are about to get a piece of content that is fundamentally gonna change their life.

[C]

So I'm not sure if you remember about a year ago I actually called in. Well, I got called into the AskGaryVee show. So I talked to you about a year ago. I'm from Buffalo.

[A]

I remember. Hello? Hey, Taylor, it's Gary Vee. You're on the AskGaryVee show.

[B]

No way.

[A]

Yes way.

[B]

Okay.

[A]

Where are you from?

[B]

I'm from Buffalo, New York.

[A]

I love. Are you a Bills fan?

[B]

Ah, unfortunately, yes.

[A]

All right. I know. You said unfortunately.

[B]

That's very good.

[A]

I know. Well, listen, neither are the Jets. Don't worry. So what's going on?

[B]

Nothing much. I basically was dying to ask you a question. Currently graduated college last May and I'm trying to build my own business. Brand hustle, all that kind of stuff.

[A]

This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales using

[C]

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[A]

The result, Less time spent on operations, more time connecting brands with the moments and fandoms that matter most.

[C]

Learn [e-mail] Spotify and my question for

[B]

you is, and I'm probably sure that a lot of people ask this or wondering the same thing.

[A]

That's okay.

[B]

How do you get over the stump of you're graduating and you feel all this pressure because you're trying to build something, but you're still so young, but you want to do this fast and grow it Big. And I'm just in a rut and I can't get out of it. But I have a hustle and a drive that I know I'll be able to build something. But I'm just in this space. I know we're not allowing me to.

[A]

So let me help you. The space you're in is probably the macro micro issue. So it's macro patience, micro speed. Right, so what do I mean by that? You need to be patient as Fuck. Taylor. You're 22, 23 years old. Like, what do you think's gonna happen overnight?

[B]

Yeah, I know.

[A]

So you need to be fast. 7am to 2 in the morning every day. But in the big picture, you need to realize nothing good is gonna happen for the next six years.

[B]

Okay. And do you think that I should just try every good idea that I think I have and just go for it all out, or do you think I should stick with one thing at a time?

[A]

I think the fact that you even asked that question, that you should taste flirting with a lot of different things because you'll be crippled by the what if. If you don't. Even though that's not the perfect formula to build the biggest short term wealth because you should go triple down on one thing instead of being half pregnant on nine. Okay, Taylor, let me tell you something. Let me ask you the pressure. Who are you? Like, are you trying to prove to yourself, to your siblings, to your parents, to the world? Who are you trying to prove that you're successful to? Or that this was the right call or you're gonna make it? That's what you have to figure out.

[B]

That's what it's like.

[A]

What are you impatient for? Like, what's, what's the problem? You want to buy a fucking Rolex? Like, what's the, what's. What's. What's the rush?

[B]

I feel like I've known that I'm meant to do something big. Me too. I grew up in an entrepreneurial household.

[A]

Me too.

[B]

And so it's in my blood, it's in my bones.

[A]

Good.

[B]

And I feel like I watch all these other millennials hitting these huge, I guess, milestones in their life.

[A]

What milestones?

[B]

And then I'm sitting here.

[A]

Let's break it down. How old are you?

[B]

I'm 22. About to be 23.

[A]

Okay, what milestone? Please give me a millennial. And the milestone they achieved that makes you feel like you're just sitting in fucking Buffalo.

[B]

Well, I'm sitting in Buffalo, which is one thing I'm not happy About.

[A]

But that's right. Cause it's home to the Buffalo Bills piece of shit team. But before you go there, forget about sitting in Buffalo, who's the millennial and what's the milestone that's making you feel like you're sitting there? Go. The truth. Go.

[B]

Well, honestly, there's people on social media, which definitely is not always true, but I watched. Oh, God. I guess the only thing on the spot I can think of is a Kardashian or a Jenner, which is lame, but.

[A]

Can we talk about this, please?

[C]

Yeah.

[B]

I feel like. Sure.

[A]

Like you're telling me that Kylie Jenner's fucking trillion followers on Instagram. Instagram makes you feel like you're just sitting there.

[B]

No, I feel like the fact that she's already got a business started that's super successful.

[A]

Did you factor in the fact that her sisters and mom architected something for 10 years while she was a teenager, that she was able to walk directly into that gave her a springboard? And that she had the financial capabilities of deploying ungodly amounts of, you know, plastic surgery and the. And all the other variable things that she's been able to do to create that culture and that financial benefit?

[B]

Yeah.

[A]

Did you factor in that her mom is a ninja architect of business and created that framework?

[B]

Yeah. And I feel like not many people give them the credit for that. I totally think that they built this empire.

[A]

I agree, but what the fuck does that have to do with you?

[C]

You.

[B]

It has nothing to do with me. I know.

[A]

Shit. Remember how I. I don't know if you saw this, where I said, stop looking at your friend's shit or whatever the fuck I put on Instagram.

[B]

Yeah.

[A]

I don't know if you saw it or not, but it doesn't matter. What the. Like, you looking at the Kardashians is the most ludicrous horseshit I've ever heard in my life.

[B]

Well, that's just the first thing that could pop into my head.

[A]

Great.

[C]

Give me another.

[A]

Listen, we're here. We're here. Give me another one.

[B]

There's a guy in London. I can't think of his name at the time.

[A]

I'm gonna stop you right now.

[B]

Okay.

[A]

Let me give you some. I was gonna say fatherly, I guess. My father is 40. No, I'll give you some massively older brother uncle advice. You ready?

[B]

Okay. Yes.

[A]

Every second you spend thinking about what somebody else has is taking away from time that you could create something for yourself. Yeah, you're losing. You're losing. Cause you're laying in your bed looking at somebody's fucking glamorous Photoshopped picture of them doing something cool and you're envious and you're jealous and you're impatient and it's crippling your upside.

[B]

Yeah. Cause that's where I want to be. And I know I'm not there yet.

[A]

You haven't done shit.

[B]

I know.

[A]

So go do shit that actually gets you there so that you earn it instead of you dwelling that you're not there and hoping something's gonna happen. I don't know what's going through your mind.

[B]

Yeah, well, I guess I'm hustling on the side, but I don't think I'm doing enough.

[A]

I guess you definitely aren't doing enough if you have enough time to fucking consume the content of a Kardashian and some boy in London.

[B]

That's true.

[A]

Taylor, listen to me. Taylor, listen. You've gotta deploy patience and you've gotta love the process. I'm addicted to the process. Of the battle scars, the setbacks, the lack of. You know, Taylor, I gave up my entire 20s, all of them. Imagine not doing anything fun or going anywhere for the next eight years, including Saturday and Sunday. That's what I did from 22 to 30 every day. I spent 15 hours a day in a liquor store, thought about a liquor store, built a liquor store, sold wine. Spent every day this last weekend. Don't lie to me, Taylor. What did you do this last weekend? What did you do fucking Saturday and Sunday? Tell me the truth. Don't bullshit me.

[B]

Yeah, no bullshit. I'm helping my mom right now on digital media and branding for her company.

[A]

Love you.

[B]

So I had a marketing meeting with one of the people doing that.

[A]

Love you.

[B]

And then I also.

[A]

How much time did you have? How much time did you have for yourself on Saturday and Sunday that was not working every minute. Tell me the truth.

[B]

A lot. A lot.

[A]

I know. So that's the punchline, right? Now imagine this when I tell you this. You spent more downtime on not yout Career this Weekend than I did in my entire 20s combined.

[B]

Oh, shit. Okay. That puts things into perspective.

[A]

I think so.

[B]

Awesome.

[A]

I think so, too.

[B]

Yeah, I need to just get to it.

[A]

Taylor, you need to do me a huge favorite. If you really wanna win and you wanna come to New York in eight years and shake my hand, here's what you need to do. You need to stop giving a shit about what anybody else has and realize that if you put your head down and just work for the next 10 years. No glamour, no new fucking car, suitcase, jewelry, trip, event, no Coachella, no fucking new fucking sneakers. Like fucking work. You will have it. And every time you care about one of the things I just mentioned, it will slow down your process of having it.

[B]

Okay? So in less than eight years, when I'm a millionaire by 25, I'll come shake your hand.

[A]

I promise you. That statement itself made me 100% guarantee that you won't.

[B]

No.

[A]

Yes. Yes. That's how this works. Being a millionaire at 25 when you're 22 and you're at dick shit and haven't even started is inconceivable unless you fucking hit the lotto. What's the romance? What's the romance of? I want to make. You know how everybody says, gary Vee, when are you going to buy the jets? In two years. And I reply, 20 years. I'm romantic about the journey and the process, which is why I'm actually going to pull it off. You're trying to be a millionaire by 25.

[B]

How? Taylor, it's just a goal I've always had.

[A]

Why?

[B]

And right now, with what I'm doing, I guess it's not.

[A]

That's right. It's an arbitrary bullshit thing that means nothing.

[B]

Yeah.

[A]

Wouldn't you rather guarantee millionaire shit by 36 than by doing long term marathon running versus doing a bunch of bullshit sprints that guarantees never having it? And I promise you, a funny thing happens to your self esteem when you're 31 and not a millionaire. Because you've been chasing fast fucking cash and you're now six years removed from not hitting your goal. Your self esteem starts fucking with your head.

[B]

Mm. Yeah.

[A]

Listen carefully. I wanna buy the New York Jets. But when I clarify it to everybody, I want the process of trying to buy the New York jets more than buying the New York Jets. Understand?

[B]

Yeah.

[A]

Hey, everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

[B]

Cause ultimately that's the end goal. But there's a process behind that.

[A]

You have to understand. I don't give a fuck about the end goal. I care about the process, the enjoyment of doing it. You're not enjoying yourself trying to get to a million bucks over the next three years.

[B]

No, you're right.

[A]

Oh, I know I'm right. I'm just sticking on this right now because I feel like we've gone into this deep Enough that I might as well hold on for a couple more minutes to see if I can actually pull you through instead of you just being on this high of priority practicality for 36 hours and then going back to Instagram bullshit in 48 hours.

[B]

I need to deactivate that shit.

[A]

No, you need to learn the discipline to be able to put it in the proper bucket.

[B]

Yeah. I just feel like I hold myself at this pedestal and it's crippling myself because I'm not actually doing the things to get there.

[A]

Of course. So you're playing a fake narrative instead of putting in the actual work that's needed to actually pull it off. Wishing instead of executing. And then what's happening is you're living a fake world to yourself, but you know it, which then changes your behavior in the way that you interact with others.

[B]

It's true.

[A]

I know. Like for all my bravado now, I was real quiet in my 20s. People made fun of me like, you work in your dad's liquor store, I'm in Wall street making 100,000, I got a BMW. I'm like, that's nice, Pat.

[B]

Yeah.

[A]

Do you understand the level of disrespect I have for Pat? Do you love. Do you understand the level of disrespect I have for all those 20, 30, 40, 50 year olds flashing shit on fucking Instagram with short term moves? I can't wait for the fucking world to melt. I can't wait for all these bullshit people to get fucking hosed out when the economy gets shit.

[B]

Yeah, it's cause they're short term affording these things that are flashy, but in the long term it's not sustainable for what, what they're doing right now.

[A]

Yeah, but meanwhile you're admiring the fuck out of them.

[B]

I know, it's a problem.

[A]

No shit, Taylor.

[B]

It's really bad.

[A]

Taylor, you need to start fucking loving the process and the work and the grind. You need to start respecting people that are like sleeping with four roommates and buying their T shirts at Walmart.

[B]

Yeah. You know what? I feel like I need that wake up, but I feel like I need to hit rock bottom to have that wake up. I'm too comfortable right now and it's. That's annoying the shit out of me.

[A]

I don't think so. I think you're saying you need to hit rock bottom because it buys you more time to bullshit like you are right now.

[B]

I never thought of that.

[A]

You know what I mean? You know, it's not working. You're Just saying. By the way, let me go complete left field on you. You're a 22 year old girl, woman. It's okay to enjoy a little bit now too. You've heard me say regrets. I don't know how deep you know my content, but once in a blue moon, when people ask me the advice for 25 year old Gary, they the answer is go have fun, asshole. It would have been okay to go to Vegas or Acapulco or like do some dumb shit. Do you know what I mean?

[B]

Yeah, I think I've had my fun in college though. And now I feel like it's time to work.

[A]

Well, no, no, that's the bullshit PR version, Taylor. The reality Taylor, is still fucking in that zone.

[B]

Hmm. Yeah.

[A]

Don't beat yourself up. Don't hold yourself accountable to arbitrary bullshit fantasies. Just put in work and enjoy that. Enjoy eating shit and dirt and bleeding and the grind. And don't give a fuck about what anybody else thinks. Why you haven't done it. Why are you doing that? Have four jobs, fucking Wendy's, Walmart. Your side. Hustle, work, train, learn. Don't think you're a digital expert just cause you're 22 and you have an Instagram account. Show me how much fucking shit you've sold when you're your digital social media skills.

[B]

Okay.

[A]

Do you understand?

[B]

No, I do.

[A]

Yeah, you're just, you're just. You're just completely in the wrong game. And I'm holding you onto this because you and 99% of the people that are watching are playing the same game.

[B]

I know, which is why I wanted to ask the question.

[A]

But you're.

[B]

I'm obviously not the only one.

[A]

No, you're the majority. And the massive majority. The question is you just need to be stuck. You just need to understand the following. You can trick losers. You're not tricking me.

[B]

Good. Cause I want honest answers.

[A]

You don't need my honest answer. You know, you're not tricking yourself either. None of us are tricking ourselves. I just wanna remind you that you might be able to trick your Uncle Hal, and you might be able to trick your girlfriend that was in your fucking college with you, but you're not tricking a winner when you're bullshitting. Got it?

[B]

Got it.

[A]

So even if you're posturing and pandering and pr' ing yourself, no winner thinks you're winning.

[B]

Yeah, because I'm not.

[A]

I know. This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block. Or finally break down that long article you've had open for weeks. Or Gemini and Chrome is here for it, ready to make anything online make sense. There's no place like Chrome. Check responses set up required compatibility and availability various 18/. Work. That's the answer to all these questions.

[B]

Got it.

[A]

Learn things, do stuff. Try to sell shit. Learn how to make money work.

[B]

All right, I will.

[A]

Was this good?

[B]

Awesome. Thank you so much.

[A]

Can you do me a huge favor?

[B]

Yeah.

[A]

Can you email me in 30 days and don't bullshit me. What's your Twitter handle? Or Instagram? What's your Instagram handle?

[B]

I don't.

[A]

That's fine.

[B]

Instagram. It's Hefabulousjourney.

[A]

Hefabulousjourney.

[B]

Yeah.

[A]

Me and my whole team and the entire Vayner nation is watching.

[B]

Oh, shit. Okay.

[A]

I'm going to smoke you out of your bullshit.

[B]

Okay.

[A]

Everybody's watching.

[B]

Okay. I got it.

[A]

Do you understand?

[B]

Yeah.

[A]

I like your blue dress.

[B]

Thank you. I got it on sale.

[A]

I like that answer. That's the best thing you said. All fucking. That's the best thing you said this whole time. Listen, slow and steady wins the race. You're only competing with yourself.

[B]

Okay?

[A]

Got it?

[B]

Got it.

[A]

Nobody else defines you. Not me, not everybody watching, not your mom, not the fucking Kardashians.

[C]

You

[B]

got it.

[A]

You can grind and be patient for 10 years every day and still be nine years younger than me. And I would trade places with you. That's how amazing having time on your side is.

[B]

Yeah. Time's everything.

[A]

So use it.

[B]

I will.

[A]

Good. See ya.

[B]

Thank you.

[A]

You're welcome.

[C]

I'm super excited to be here. You actually kind of changed a lot for me. Oh, shit. It's a little crazy.

[B]

Little crazy.

[A]

Tell me. I mean, it was such a viral moment that.

[C]

And it was kind of like a light switch for me. I used to be, you know, really gung ho, super energetic, always working, grew up in my family business, all that kind of stuff. And then I don't know what happened after graduation. It kind of just went.

[A]

It's what happens to a lot of people. Yeah, it's the trick. It's why I'm so passionate about doing what I'm doing right now for all of you characters, because I genuinely believe 22 to 28, 22 to 30 is tricky times.

[C]

Yeah. I think the biggest thing that's happened in the last year since having the conversation with Gary is complete mental shifting to, like, self awareness. And I mean, he says patience, but really, like, be patient has been the biggest thing for me. We're all so in our head, it's crippling.

[A]

And what's really tough for me is that most of it is other people's voices manifested into your head. It sounds like your voice, but it's not.

[B]

Mm.

[C]

So having that call with you kinda was like a light switch. Woke me up.

[A]

Did it wake you up from the call itself or all the collateral that happened after? Cause there was a lot that happened there.

[C]

Yeah, both.

[A]

Like, the amount of, like, smiling faces right now on the other side of however Drock is gonna edit this is like, you know, there's a lot of. I mean, you were probably one of the most known characters, you know?

[C]

Yeah. It's actually really funny. Cause I got flooded, I remember, with DMs of people saying, we're watching, and the eyeball emojis, which was super intimidating, of course. So that was the.

[A]

That was the point.

[C]

I got suffocated. Yep.

[B]

And then hit.

[C]

Having that as the aftermath was like,

[A]

well, that was the point. To create accountability after the fact. That's why I went there.

[C]

It worked. So I ended up starting my own online business. And I've slowly been trying to make something of it. And I have a real clear vision of what I want it to be. But when it comes to process and steps and, okay, what's. What's the next step? What are those steps?

[A]

That's not clear yet.

[B]

No idea.

[A]

Makes sense. I mean, look, until you're in that mode, to be an operator running a business sounds great. In theory.

[C]

It's not.

[A]

It's no different than anything else. Like, in theory, it sounds great to be a chef, or there's just such a misnomer. This is back to my big thing with 22 to 30, everyone's like, I'm gonna start a business. Cool. But nobody says I'm gonna be an NBA player cold at 22. But it's the same thing. Like, being successful in business is hard. Okay, so keep going.

[C]

That was really cool. Because what I started last March with, that is not what it is today.

[A]

That's good.

[C]

Which is really cool just to watch that. The progression and what I have now are ideas. And I'm starting to try to create a campaign type of video. I want to create something, some sort of video that I could start to market. Facebook ads is not what I know. So I know people. So that's kind of where I'm Going with that? What do you.

[A]

Yeah, go ahead.

[C]

The question that I had, though, I had a couple, but most specifically is how do you find that person to help you grow the business? Because I'm a very much. I know why I want to do it. I know the type of people I want.

[A]

I know what are you selling?

[C]

So it started as an apparel company, but I actually want it to be a community first. So I want to build a community that totally encompasses people who are like me, people who want to be entrepreneurs or they want to be creatives.

[A]

Where is the community going to live? Global, physically? Where is it going to live?

[C]

What do you mean?

[A]

Is the community going to live in the comments sections of your content?

[C]

I don't want it to.

[A]

Is it gonna live on an email? Is it gonna live in a closed

[C]

Facebook group connected to the, I guess, brands Facebook group? And I don't know how to begin to grow it. I just want to add some value.

[A]

I think. I think the thing that you have to think about is the following. It's the biggest mistake that so many young entrepreneurs are making right now. Everyone's like, I'm starting a lifestyle brand. And I know you're not saying that, but you are kind of saying that. Let me explain what I mean by that. Cool. You're starting a community around conversation. What you have to first realize is if you're gonna start a community and it's just about the organic community, means you're not gonna make any money the first couple years. So the first thing you have to decide is how you're gonna live and whether that's living at home and not having any expenses or having another job and doing it from six to two in the morning. Both are cool. But you have to make remember the switch. You have to start understanding right now that if you're gonna do this right, you're actually not gonna sell anything for

[C]

a couple of years, which is what I totally understand.

[A]

Good.

[C]

After the first year.

[A]

Got it.

[C]

After a year of that, I get it. Good.

[A]

So you're in one big mode of creating community. I think a Facebook closed group is a great idea. I think building out an email list is smart. I think building out a text message list is smart. I think it's really smart to be deep into the comment section of your social and then extract them into first in line. Got it?

[C]

Yup.

[A]

Watch what I do, not what I say. Right. But the biggest thing you first have to understand and the biggest fucking thing that people struggle with at 22 to 28 is being patient is building towards something real. You have to realize how awesome it is to not have to ask anybody for money for three years because everybody else is asking for people's money.

[C]

And I don't feel like I need to ask for money. Like, I've never felt like I needed funding.

[A]

Good, good. So then I would be honest with you. I don't think you need that. Now. I could tell you I don't think you need your business partner. You need to build a community.

[B]

Okay.

[A]

You don't need an operations or business person, yet you're not doing business.

[C]

That's true.

[A]

Got it. So what you need to do is pour your heart and soul into conversations. I would highly recommend showcasing other people in the community. So I, if I were you, would do a Facebook Live every week with one of the commenters from the community because that will get other people in the community to comment more, which will make the community better because they're trying to win the golden ticket to be on the Facebook Live.

[C]

Okay.

[A]

See where I'm going?

[C]

I like that.

[A]

Thank you.

[C]

Yeah, you're welcome.

[A]

Those would be. I would just build. That's how I would do it.

[B]

Okay.

[C]

Cause I actually. I wanna funnel a lot of my personal following into that group because it's kind of the same.

[A]

So I would throw right hooks on Instagram stories.

[B]

Okay.

[A]

Swipe up, join the group. It's a good way to not. It's a good way to throw right hooks without throwing too many right hooks. Stories, I think are more, you know, kind of like. There's so much. It's kind of like Twitter. You should add something to your email signature with a link to it. It's a very lightweight way to do it. Every time you're emailing somebody, they might see it.

[C]

I have my social media profiles, I guess.

[A]

Put your group in there, join the community.

[B]

I like that.

[A]

Thank you.

[C]

The other thing I had an idea on was I started this thing. I have a personal website just connected to my Instagram and I called it People. I know because I think people always want a recommendation from someone they know. So throughout the last year, connected with a ton of people through the Instagram from Vaynernation.

[A]

And do people still pop up because the contents on the Internet?

[C]

Yeah, all the time. I mean, I was flooded at first. I think I got 8,000, like within 24 hours followers. And it's progressively just grown to. Now it's 26, I think. But I get. I try to do all my DMs, but it still just says 99. Plus in the message request at all times.

[A]

I know that life.

[C]

And they're all comments commenting back from the video, basically.

[A]

Do you get razz? Do a lot of people like you fuck like. Like, I would assume, really? So here's so awesome.

[C]

Here's the cool thing that happened.

[A]

I would have thought at least 20% would have been like, wake the fuck up. You know, just by the nature, but not. Yeah.

[C]

And in the comment section, everyone attacked back. Like, I never commented back to them. I'm like, I'm not gonna do.

[A]

You're not sure. Yeah.

[C]

But my followers started to comment back, basically doing it for me. And then it just died. So there's like zero negative anymore.

[A]

Makes me happy.

[C]

Yeah. And then the other cool thing is they're all Dming me, basically saying, thank you. And I'm like, I didn't do anything. Thank Gary.

[A]

Well, it takes two to tango, right? It's just a moment in time.

[C]

It is.

[A]

It's just a moment in time. Here's the best part. This is what's great about documenting this whole journey for me, like, this is so interesting, you know, like, in so many ways. You have to take the momentum of that call and apply it now. What you need to do now.

[C]

That's what I'm trying to do.

[A]

Like all these cute questions you have here. Let me give you the only answer that matters. I'm being dead serious with you. Every minute you have for them

[B]

now,

[A]

you don't have the same experience. All you have for them is you're living the same life and you're over communicating your truths. A lot of people hold them in. That's how you can win the most. Today was a great day. I saw Gary. Tomorrow's a bad day. All that documenting, not creating. Right. But the other biggest thing you need to do is showcase them within you. This can't be just. If you're gonna build a community, can't be just about you. It was easier for me to be about me because I'm coming from an expertise, not just a documenting place. I put in the 20 years of and skills to be able to be the talker. When you're the documenter of something like this, I think it's more powerful for you to bring them into it. Okay, I'm telling you, Facebook Live with it. It's going to kind of just like, how was your week kind of segment like with that person?

[C]

I did something like that at one point. I made a post I don't even remember, but I was like, I wanna choose five People and just zoom with you call. And that was really cool.

[A]

Facebook Live. Because the Facebook group is your big thing.

[C]

Okay. I like that.

[A]

And I would start using Facebook messenger as much as possible too.

[C]

The AI version of it.

[A]

No, no, just.

[C]

Okay.

[A]

Facebook, you have to understand, I asked you the most important question, which is where is this gonna live? Your answer was Facebook.

[B]

Yeah.

[A]

So live and messenger need to create that whole, you know, kind of stratosphere. Makes sense.

[C]

You think building a community through Facebook is still the place to do it?

[A]

I think Facebook groups is an incredible place to do it.

[B]

Okay.

[A]

I do. And even though your community probably will skew young and not overtly spending time on Facebook, everybody still kinda has it or could have it. And Facebook's group's infrastructure is a very good infrastructure for this kind of shit.

[C]

Okay.

[A]

Matter of fact, it's one of the things that I wanna do more of.

[B]

Okay.

[C]

Cause that was the one thing that I wasn't.

[A]

I got it.

[B]

Sure.

[A]

You need a home.

[C]

Mm.

[A]

And I think the group can help you.

[C]

Cool.

[A]

I like Facebook groups.

[C]

Cool.

[B]

Cause I.

[A]

But listen to me. Are you doing anything? Do you have a job?

[C]

Yeah, I work for my mom. She's got family business.

[A]

Great. So that's even better. Like make sure you deliver for that. But like every fucking minute. Okay, look, this is something I think people forgot. I was running wine library and building wine library TV. I used to run the business till 7:30, drive back home to New York, and from 8:30 to 2 in the morning, I just answered all my email, all my comments on my WordPress from Wine Library TV and went on Twitter and searched wine conversations and engaged. I used to go to sleep at 2:30 to 3:30 after I'd already made it to build what I've built for four years every day.

[B]

Okay.

[C]

It works.

[A]

It works. But it's, you know, it's like a brain fuck. I'm telling you, you've gotta do it completely all in five, six hours a day, seven hours a day, after you work on the family business until like midnight, one o', clock, two o'. Clock. And this is just based on your ambition, by the way. You can do whatever you want. You can hang out every day. But like, if you want it to happen. Okay, well, if you wanna do it, that's what you have to do. And you have to do it for three years and ask for nothing. Because at the end of three years, when you ask for people to buy one T shirt, you'll sell more T shirt. After giving three years of love in One day than you would have in all three years if you sold them every fucking day.

[B]

Yeah.

[C]

And I've stopped. I don't believe in the buy my shirt type of crap, so I kind of cut all that.

[A]

And because you saw that, you didn't have the leverage.

[C]

Yeah. Why would you want to buy my T shirt?

[A]

That's right. You had my fan base trying build a community with you off of this magic moment. Of course they weren't gonna buy it. It was fun. I caught wind of it at one point. Maybe, like, you know, three or four months after, like, somehow I saw something, and I was, like, watching it, and I almost DMed you. And I was like, I'm gonna let her go through this herself, and I'm gonna see what she does with it.

[C]

Okay.

[A]

I'm glad that you got to this place. Now you know it for yourself. Now it's time you spend the next fucking three, four years of your life building equity. Then you can figure out what to do. Do with that equity.

[C]

Yeah. Because I'm trying to figure out what that equity is.

[A]

And that's what's so great about. I did too. It took me years of engaging before I was like, okay, wow. Do you think I knew? When you are yourself, when you are you, you don't know what makes you special. What's. Like, you don't have context. I didn't. All the things that people admire me for, they just seem normal. Patience felt. I didn't even know patience was a thing. It's just what I did. I didn't know work ethic was like. I didn't know any of these things were a thing. I didn't realize I was emotionally intelligent. I didn't realize I loved empathy and gratitude. It took me time, which is totally

[C]

what I went through in the last couple years. I went to some Tony Robbins events and stuff. So, like, figuring out who I am, like, what I'm good at.

[A]

But look, you went to those events, and yet we still had the call. And you were. I'm Art Schmanning.

[C]

I'm Madison Skinner.

[A]

I'm Eva Jovic. I'm Decori Amore. Wanna train like a Red Bull athlete?

[B]

Tell us your fitness goals this summer

[A]

to enter the Red Bull athlete Challenge. You'll get to try each of our workouts for a chance to win an ultimate Red Bull experience. Think you have what it takes? Nowhere right or you talking about you went this year. Got it. Got it, Got it, Got it. I was like, wait, Got it, Got it.

[B]

Yeah.

[C]

I went after.

[A]

Got it. Perfect.

[C]

Maybe six months after.

[A]

Got it. It's about actions. Whether you fucking get a call with me or go to an event, Bullshit, it's about actions. But you've got to get that trigger.

[C]

Yep.

[A]

You're on the path.

[C]

Yeah.

[A]

Honestly, that post where I say like, close your eyes until you're 29, that's basically the advice I'm giving you right now. Just fucking like, you know what to do now, just fucking give. But the one thing is, there's only two things I think you can give. You've built this little base off of this moment awareness to the rest of the community, members of each other by doing these Friday livestreams, or however you decide you might want to do one every night. And your truths of the ups and downs along the way, those are the only two things. Documenting and being a platform for others is the leverage. For now, it's all you've got to give.

[C]

Okay, now what do you think of documenting just like webcam style straight on, or do you think just documenting the whole day?

[A]

Sure.

[C]

Cause I did.

[A]

I mean, documenting the whole day's tough.

[C]

I tried it and I was like,

[A]

I can, but you can use snap along the way, like stories, you know, like, don't overthink that.

[C]

Okay.

[B]

Okay.

[A]

All right. I gotta bounce.

[C]

I don't know what else to ask you anyway.

[A]

Good. Cause I've given you the fuckin answer. I know, it's just close your eyes.

[C]

You know what to do is just.

[A]

It's hard. It's hard. I know you know what to do. It's hard. It's like close your eyes. For four years. Nothing good is gonna happen for four years.

[B]

Uh huh.

[C]

That's probably the biggest thing that's set in for me. Like it'll happen just if you do

[A]

the fucking right things for four years.

[C]

Mm, I agree. I don't know. It's just been this crazy year of complete self awareness. Doubling down on my strengths and not focusing on the stuff that I'm not great at. So I tried really hard to want to do the whole Facebook ads thing and I tried to do it for my mom's company. I didn't know what I was doing. It wasn't really something I was passionate about was Facebook ads. So don't do the things that you're passionate about. And the one thing that I really, really did, which I totally, totally recommend, is do more. Try new things, get new hobbies, do some sports, start painting. Literally, the more you try, the more you'll know if you like it or not. Which tells you more about yourself, which tells you maybe if you want to completely change industries. I went to school for fashion and design, so I started a fashion fashion apparel business and found that designing's kind of not what I want to do. I don't want to sew clothes. I don't want to, you know, do the fabric thing. I love the creativity behind it. I love the designing. I love picking, you know, the colors and drawing and all that stuff. And only through doing the stuff did I figure out what part of it I liked. Um, do more.

[B]

It's pretty simple, everybody.

[A]

If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.