Podcast Summary: How To Make Strategic Content To Sell Any Product

The GaryVee Audio Experience with Gary Vaynerchuk
December 22, 2025

Episode Overview

This episode is a dynamic roundtable conversation hosted by Gary Vaynerchuk, featuring multiple entrepreneurs and business leaders. The discussion centers on how to create strategic content to drive business results, especially for startups and direct-to-consumer brands. Gary offers specific, actionable advice on content strategy, overcoming mental hurdles, maximizing social media and video, audience targeting, and business decision-making. The tone is supportive, energetic, and frank, with an emphasis on patience, experimentation, and using content as a vehicle for business growth.

Key Discussion Points & Insights

1. Content Cross-Pollination and Legacy Building

Garage Sale Content & Business Impact: Gary opens by explaining how seemingly unrelated content (e.g., garage sale videos) generates business for his agency, VaynerMedia, by reaching decision-makers indirectly ([00:00], [13:57]).
- Quote: “My garage sale content…leads to business for VaynerMedia... Content is never a bad thing.” — Gary Vee [00:00], [13:57]
Content Forces vs. Old Media Rules: Gary rejects the old-school notion that you must niche down or maintain a single brand persona. He stresses experimenting and blending interests since “humans are multiple things” ([14:35]).

2. Combining Personal and Professional Brands

Indoor Cat/Outdoor Cat Dilemma: A female entrepreneur discusses struggling with translating her introverted energy onto social media.
- Gary identifies idea generation and fear of judgment as common issues and champions authenticity, even starting from a “focus group of one” ([06:43], [09:49]).
- Gary on patience: “If it’s an altruistic, emotional point of view, it's completely based on patience. I wanted to reach everyone to start in 2009. Very few people were watching. More people watch now.” [11:05]
- Advice: Don’t be afraid to blend content types (HR, personal finance, etc.). More connections mean more opportunities ([15:41]).

3. Content Strategy Tactics for Social & Video

Green Screen Content: Gary extols the value of “green screen” videos — using headlines as prompts to comment on in your expertise, which works well on TikTok and creates easy entry content ([07:02]).
Repurposing Video to Written Content: He encourages filming videos even if you’re text-inclined, then transcribing for multiple uses ([22:10]).
YouTube Shorts Tips: Title repurposed Shorts for search rather than just content accuracy since YouTube is the second-largest search engine ([17:44]).
- Gary advice: “Title it for search. You might make a video that lightly touches on taxes, but title it ‘how to file your taxes’.” [17:44]

4. Content Frequency & Platform-Specific Adjustments

Frequency: “I want you to post four times a day. If you’re doing three times a week, you’re leaving reach on the table.” — Gary Vee ([20:22])
Copy & Context Matter: Repurpose videos but change copy for each platform’s audience. Slight changes in title or thumbnail can make big differences in performance ([31:11], [32:33]).
- Gary: “There is no comparison when you can make [content] for a platform. But the copy — that’s mundane, that matters…Thinking like ‘this person’s on Instagram versus TikTok’ matters.” [31:13], [32:33]

5. Paid vs. Organic and Community-Driven Marketing

Word of Mouth & Virality: The BIA brand founders share their strategy of building a “mid-six-figure” business almost entirely through organic content with no paid spend ([25:14], [25:28]).
- Gary: “You can’t get more conservative than zero [paid marketing].”
Virality = Ad Fuel: When something goes viral organically, run paid ads behind it for greater impact, even if the content isn’t salesy ([28:43]).
Retention Marketing: For subscription products, directly reach out to lapsed customers for research and content opportunities ([34:25]).
- Gary: “Videotape the interaction of you saying thank you… Don’t try to sell, just build the relationship around the content… Real market research time.” [34:25]

6. Strategic Content for B2B and Capital Raising

LinkedIn for B2B: Use LinkedIn for highly targeted content, especially when seeking investment or strategic business partners. Tailor content to specific job titles (e.g., COOs of Fortune 500s) ([36:52], [39:17]).
- Gary: “You could literally target the CEOs of the Fortune 500 CPG companies with creative, which is bananas.” [39:17]
Narrative for Fundraising: When fundraising (equity/NFT platforms), the financial story and business credibility drive conversions more than mission storytelling alone ([37:23]).
- Humanize and personalize outreach, not just mass-emailing via tools like Sales Navigator ([41:01]).

7. Business Development and Scaling Concerns

Hiring & Team Building: For those feeling isolated as founders, Gary recommends first looking within your team for senior leadership, investing deeply in those who could step up ([49:02]-[50:47]).
- Gary: “Always first choice... You know a lot [about people you’ve worked with], when you hire from outside, you’re guessing.” [49:02]
Content Focus for Agency Owners: Don’t just showcase influencers’ work for your agency — use their content as B2B ads targeting decision-makers (e.g. CMOs) on LinkedIn. Green screen and commentate for credibility ([52:26]-[52:40]).

Notable Quotes & Memorable Moments

On Mixing Content Interests:
"Nobody cares enough. That's ego. ... The only people that are telling you to niche down are people who sell niche courses and have never built anything for real." — Gary Vee [14:35]
On Patience and Slow Growth: “There is no hack. I’m not gonna be able to tell you, be like, well, you know, like for example, green screen. Why am I saying that? Cuz green screen is over. ... The algorithm is clearly seeing that, so it’s helping with organic reach.” — Gary Vee [11:05]
On Repurposing and Experimentation:
"If you have a piece of content you really like...retitle it, change the preview screen, change the copy, go again three months later, six weeks later..." — Gary Vee [33:11]
On Community-driven Brands:
“An influencer can only love your product so much compared to you.” — Gary Vee [26:25]
On Overcoming Fear in Business Scaling:
“The little fish can always succeed. There’s not enough sharks in the world to fill up how big the sea is.” — Gary Vee [47:36]

Timestamps for Critical Segments

| Time | Segment & Highlights | |----------|--------------------------------------------------------------| | 00:00 | Gary on how diverse content (garage sale) leads to business | | 06:43 | Discussion: struggling with social media & "finding voice" | | 07:02 | Green screen content: overcoming idea blocks | | 11:05 | The importance of patience in content growth | | 14:35 | The myth of "niche down"—more content, more connections | | 17:44 | Tips on YouTube Shorts and search-focused titling | | 20:22 | Content frequency: post more aggressively | | 25:28 | BIA brand founders: Growing with organic content | | 28:43 | Run paid ads behind viral organic content | | 31:13 | Adapting copy by platform; thumbnails and titles matter | | 34:25 | Retention: Calling lapsed users for research & content | | 36:52 | LinkedIn strategy for B2B and capital raising | | 39:17 | Targeting decision-makers directly with LinkedIn ads | | 47:36 | Overcoming fear and mindset in scaling your business | | 49:02 | Promoting from within & building company culture | | 52:26 | Using influencer content as LinkedIn ads for agencies |

Final Takeaways

Diversify your content: Don’t be afraid to show all sides of yourself and your business. There’s no downside to giving people more reasons to connect with you.
Patience matters: Building brand and reach is slow; there’s no shortcut, but content is a compounding asset.
Strategic documentation: Use green screens, repurpose video, tailor copy by platform, and treat distribution as a science.
B2B can be creative: Use hyper-targeted content (especially on LinkedIn) aimed at decision-makers, not just broad brand awareness.
Build your team: Grow leaders from within for trust and context, but also hire externally if the internal team lacks needed strengths.
Mix mission and math: When raising capital, compelling financial narratives are key—ideals alone don’t close checks.
Retention and research: Personal outreach to lapsed customers doubles as market research and content fuel.

For more actionable content strategy and behind-the-scenes marketing advice, follow The GaryVee Audio Experience.

Podcast Summary: How To Make Strategic Content To Sell Any Product

The GaryVee Audio Experience with Gary Vaynerchuk
December 22, 2025

Episode Overview

Key Discussion Points & Insights

1. Content Cross-Pollination and Legacy Building

Garage Sale Content & Business Impact: Gary opens by explaining how seemingly unrelated content (e.g., garage sale videos) generates business for his agency, VaynerMedia, by reaching decision-makers indirectly ([00:00], [13:57]).
- Quote: “My garage sale content…leads to business for VaynerMedia... Content is never a bad thing.” — Gary Vee [00:00], [13:57]
Content Forces vs. Old Media Rules: Gary rejects the old-school notion that you must niche down or maintain a single brand persona. He stresses experimenting and blending interests since “humans are multiple things” ([14:35]).

2. Combining Personal and Professional Brands

Indoor Cat/Outdoor Cat Dilemma: A female entrepreneur discusses struggling with translating her introverted energy onto social media.
- Gary identifies idea generation and fear of judgment as common issues and champions authenticity, even starting from a “focus group of one” ([06:43], [09:49]).
- Gary on patience: “If it’s an altruistic, emotional point of view, it's completely based on patience. I wanted to reach everyone to start in 2009. Very few people were watching. More people watch now.” [11:05]
- Advice: Don’t be afraid to blend content types (HR, personal finance, etc.). More connections mean more opportunities ([15:41]).

3. Content Strategy Tactics for Social & Video

Green Screen Content: Gary extols the value of “green screen” videos — using headlines as prompts to comment on in your expertise, which works well on TikTok and creates easy entry content ([07:02]).
Repurposing Video to Written Content: He encourages filming videos even if you’re text-inclined, then transcribing for multiple uses ([22:10]).
YouTube Shorts Tips: Title repurposed Shorts for search rather than just content accuracy since YouTube is the second-largest search engine ([17:44]).
- Gary advice: “Title it for search. You might make a video that lightly touches on taxes, but title it ‘how to file your taxes’.” [17:44]

4. Content Frequency & Platform-Specific Adjustments

Frequency: “I want you to post four times a day. If you’re doing three times a week, you’re leaving reach on the table.” — Gary Vee ([20:22])
Copy & Context Matter: Repurpose videos but change copy for each platform’s audience. Slight changes in title or thumbnail can make big differences in performance ([31:11], [32:33]).
- Gary: “There is no comparison when you can make [content] for a platform. But the copy — that’s mundane, that matters…Thinking like ‘this person’s on Instagram versus TikTok’ matters.” [31:13], [32:33]

5. Paid vs. Organic and Community-Driven Marketing

Word of Mouth & Virality: The BIA brand founders share their strategy of building a “mid-six-figure” business almost entirely through organic content with no paid spend ([25:14], [25:28]).
- Gary: “You can’t get more conservative than zero [paid marketing].”
Virality = Ad Fuel: When something goes viral organically, run paid ads behind it for greater impact, even if the content isn’t salesy ([28:43]).
Retention Marketing: For subscription products, directly reach out to lapsed customers for research and content opportunities ([34:25]).
- Gary: “Videotape the interaction of you saying thank you… Don’t try to sell, just build the relationship around the content… Real market research time.” [34:25]

6. Strategic Content for B2B and Capital Raising

LinkedIn for B2B: Use LinkedIn for highly targeted content, especially when seeking investment or strategic business partners. Tailor content to specific job titles (e.g., COOs of Fortune 500s) ([36:52], [39:17]).
- Gary: “You could literally target the CEOs of the Fortune 500 CPG companies with creative, which is bananas.” [39:17]
Narrative for Fundraising: When fundraising (equity/NFT platforms), the financial story and business credibility drive conversions more than mission storytelling alone ([37:23]).
- Humanize and personalize outreach, not just mass-emailing via tools like Sales Navigator ([41:01]).

7. Business Development and Scaling Concerns

Hiring & Team Building: For those feeling isolated as founders, Gary recommends first looking within your team for senior leadership, investing deeply in those who could step up ([49:02]-[50:47]).
- Gary: “Always first choice... You know a lot [about people you’ve worked with], when you hire from outside, you’re guessing.” [49:02]
Content Focus for Agency Owners: Don’t just showcase influencers’ work for your agency — use their content as B2B ads targeting decision-makers (e.g. CMOs) on LinkedIn. Green screen and commentate for credibility ([52:26]-[52:40]).

Notable Quotes & Memorable Moments

On Mixing Content Interests:
"Nobody cares enough. That's ego. ... The only people that are telling you to niche down are people who sell niche courses and have never built anything for real." — Gary Vee [14:35]
On Patience and Slow Growth: “There is no hack. I’m not gonna be able to tell you, be like, well, you know, like for example, green screen. Why am I saying that? Cuz green screen is over. ... The algorithm is clearly seeing that, so it’s helping with organic reach.” — Gary Vee [11:05]
On Repurposing and Experimentation:
"If you have a piece of content you really like...retitle it, change the preview screen, change the copy, go again three months later, six weeks later..." — Gary Vee [33:11]
On Community-driven Brands:
“An influencer can only love your product so much compared to you.” — Gary Vee [26:25]
On Overcoming Fear in Business Scaling:
“The little fish can always succeed. There’s not enough sharks in the world to fill up how big the sea is.” — Gary Vee [47:36]

Timestamps for Critical Segments

Final Takeaways

Diversify your content: Don’t be afraid to show all sides of yourself and your business. There’s no downside to giving people more reasons to connect with you.
Patience matters: Building brand and reach is slow; there’s no shortcut, but content is a compounding asset.
Strategic documentation: Use green screens, repurpose video, tailor copy by platform, and treat distribution as a science.
B2B can be creative: Use hyper-targeted content (especially on LinkedIn) aimed at decision-makers, not just broad brand awareness.
Build your team: Grow leaders from within for trust and context, but also hire externally if the internal team lacks needed strengths.
Mix mission and math: When raising capital, compelling financial narratives are key—ideals alone don’t close checks.
Retention and research: Personal outreach to lapsed customers doubles as market research and content fuel.

For more actionable content strategy and behind-the-scenes marketing advice, follow The GaryVee Audio Experience.

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How To Make Strategic Content To Sell Any Product

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Summary

Podcast Summary: How To Make Strategic Content To Sell Any Product

Episode Overview

Key Discussion Points & Insights

1. Content Cross-Pollination and Legacy Building

2. Combining Personal and Professional Brands

3. Content Strategy Tactics for Social & Video

4. Content Frequency & Platform-Specific Adjustments

5. Paid vs. Organic and Community-Driven Marketing

6. Strategic Content for B2B and Capital Raising

7. Business Development and Scaling Concerns

Notable Quotes & Memorable Moments

Timestamps for Critical Segments

Final Takeaways

Summary

Podcast Summary: How To Make Strategic Content To Sell Any Product

Episode Overview

Key Discussion Points & Insights

1. Content Cross-Pollination and Legacy Building

2. Combining Personal and Professional Brands

3. Content Strategy Tactics for Social & Video

4. Content Frequency & Platform-Specific Adjustments

5. Paid vs. Organic and Community-Driven Marketing

6. Strategic Content for B2B and Capital Raising

7. Business Development and Scaling Concerns

Notable Quotes & Memorable Moments

Timestamps for Critical Segments

Final Takeaways