Gary Vaynerchuk (3:32)

I think 25 is good. I think 27 is good. They're both good. I don't know what else to say. Like, they're, they're both good, you know, like, both can work, you know, so more savings is good because it gives you a little more time. Going at 25 is good because you're fucking 25. And if you fail, you could start at 27, save for two more years and start again at 29. You're all fucking children here. People figure out their lives at 40, 50, 60 and 70. Literally. I'm not joking. People figure out their lives at 40, 50, 60 and 70. And I got 20 year olds like concerned and shit. Like, I don't know where this thing is, you know, I just don't know what to say other than I feel good about this kid. It's gonna be fine. Both work. It's all fine. It's all fucking fine. Let's keep it going. Next question.

Aaron (4:28)

Okay, next question. We seem to get diminishing returns on Facebook ads. We sell watches and do well getting Roas up to a a point like 10k a month. Then it drops. We get about half the return. Do I keep going and spend more?

Gary Vaynerchuk (4:42)

So Roas is Roas return on ad spend. The creative is the variable here. If you're having diminishing returns with ads, if you have negative return or you're declining your return on your ad spend, here's what's happening. The creative needs to change. People are over reliant on the math on ads, they get lazy. Right? Pablo, you know this. You're in the math game with us. But you know, when I give you some good new creative, you can cook again, it's like you're the chef. But if I'm not giving you good fucking ingredients, you can only make so good of a meal. The creative is the ingredients. Most people, Aaron, have fallen in love with the math, which is remarkable. But the math now is understood. The creative is the battleground. So. So you need to make that person with the watch stuff needs to make 50 new videos and pictures and try new shit. The creative is the issue at hand for most people. Much more creative, everyone much more creative. The creative is the variable. One of the reasons I do tea with Gary Vee is one, to give back. Two, to give my team more creative. You can see my Instagram's already cooking better with the creative. And three, to build awareness for veefriends. The next Pokemon, if you don't know DM us right now, I'm literally building the next Pokemon. And four, giving awareness to things. I'm up to dropping some bombs this week. Said dropping some bombs this week. Just put this right here and see if people can figure it out. Sean, Nude Nudd on YouTube says, who is this guy? Answer the question. I'm just some guy. Let's keep it going, Aaron.

Aaron (6:19)

Okay, next question. Moshin asks, where do we draw the line between blocking out negative news versus wanting to stay informed?

Gary Vaynerchuk (6:26)

Who was that?

Aaron (6:27)

Mohsin Mohsen.

Gary Vaynerchuk (6:29)

That's a great fucking question actually. I mean, I think it's about surface level grazing. That's what I do. You know, I want to be informed, but I'm in some surface level, you know, grazing. You know, everyone's into doom scrolling and you just get yourself all fucked up. I think that there's an absolute way I use break the news. Let me show you what I use. Break the web. Excuse me, here's my app, Break the web, right? And just got trending now. It takes it from everywhere, not just Twitter. And look, I see Emmy, Emmy winners. Ricky Hatton, Qatar, Israel, Kurt Kirk assassination. Like Trump uk visit like it's got the news. To me, it's about grazing the information and not going deep, right? And that's it. I mean, I think it's very simple. You have to protect yourself. Let there be no confusion. The world right now is very, very, very fear based. This is a great era for fear, right? You go back to 2006, 7, 8, 9, 10, much more optimism, less fear. Fear has the momentum right now, and that's what it is. You know, fear is definitely got aggressive energy right now, and I think there's a way to stay on top of news without going fear. And I think it's about how deep you go. All right, keep it going.

Ariel (7:49)

Hey, what's going on, Gary? Good morning, sir. Nice to meet you.

Gary Vaynerchuk (7:52)

It's a pleasure to meet you, too.

Ariel (7:53)

Longtime follower, been a longtime fan, actually. You're on my vision board as far as interviewing you in the near future, hopefully. I've been doing card content now for about, I want to say, two to three months. I've gotten really good. I've gotten really good feedback. I'm almost at like 14,000 subscribers on my YouTube channel, and I'm an affiliate with fanatics and sports card investor. And, you know, I've been. I've been doing my thing, man. I've been taking what you got for the free information, and I've just been rolling with it. Right now I'm having problems having better conversion as far as, like, people wanting to actually purchase products and having more like. And I comment like you, you know, I'm. I read all the comments, I respond to all the comments, and I just want to be able to have a better understanding of how I can get better conversion on, you know, tapping into that part of being actually to make money on the online space. I'm a truck driver now. I work in the oil field in West Texas. I make about a quarter million dollars a year, and that's fine, but I want to be able to transition into something more. Something more meaningful, you know, So I want to provide better value, you know. So can you give me any suggestions on, like, where I can go? I mean, I'm 40 years old, and like, you fuck. Age, age ain't nothing but a number, baby, you know? So I want to be able to go ahead and just grow. I want to evolve into my best form, and I honestly eventually want to move out of the physical world space of truck driving, and I want to get into the digital world, which that's where the future is going, let's be honest. AI is taking over, you know, and it's just.

Gary Vaynerchuk (9:32)

It's just evolution when you're trying to convert. Are you on whatnot or Fanatics Live?

Ariel (9:39)

I am on whatnot. I have my own affiliate link store from fanatics that they provided me with a storefront to be able to go ahead.

Gary Vaynerchuk (9:49)

You asked me. Yep. When you said. You asked me. You want to sell more stuff when when you're on whatnot, are you live on whatnot and selling stuff or no?

Ariel (10:01)

So yes, I am alive on whatnot and selling stuff. I haven't done many shows because the timing as far as like I share, I share an office with my wife, so whenever she's working, I can't really get on whatnot because, you know, it's confidential information that she's talking to other customers and so it's in the background. And you know, people have told me, hey, who's going on a vacation? You know, because my wife's a travel agent from home and stuff. So it kind of conflicts with, you know, selling.

Gary Vaynerchuk (10:27)

Ariel brother, bro, you could be on whatnot, like, and you could find a different place to do that. You don't need any fancy setup. You could be in the fucking kitchen with your refrigerator in the background. Okay, so that's just like excuse city. Back to like your energy so epic. And you're right, age is just a number and you're a fucking grinder. Like that's very obvious. Are you going to really, with your fucking epic bald head and epic beard and fucking epic energy, are you really going to tell me that the reason you can't sell on whatnot is because your travel agent wife is in the fucking background? Is that really where we're going to fucking go?

Ariel (11:05)

Well, I mean, it's not really where we're going to go, but like she's.

Gary Vaynerchuk (11:09)

Talking in the background. Go, go with the.

Ariel (11:15)

Credit card information. That's the only thing that I'm worried.

Gary Vaynerchuk (11:18)

About, you know, Ariel, Ariel. Do you know that, do you know the term? You're bullshitting me. I understand you're not going to do it in the same room as him, as her. Excuse me, you could do it literally anywhere else. The reason you're not selling is you're not selling on the best platform. The best platform to sell is on whatnot. You need to be on whatnot. I don't give a fuck what time you're on. That shit's selling 24 7. You could sell shit at 1 o' clock in the morning or 6am and you could do it out of any room. You do not need a fancy setup. You've got to start selling cards on whatnot. Period. End of story. Gotcha. Period. Like this. Like, do you not like, do you not like it as much like I'm trying to get to the root cause here? There's something that's stopping you from selling on whatnot.

Ariel (12:03)

It's not, it's not that I Don't like it as much. It's that when I have been on whatnot, there has not been that much sales. Conversion. Sales and conversion.

Gary Vaynerchuk (12:14)

You're just starting. Yeah, brother, you need to put in. You need to put in the work. I'm watching people, like Debut sports and Splash cards. I watched them go from 0 and 3 and 6 watchers, but they went on every night, every day and eventually got there. Yeah, I mean, what, are you gonna.

Ariel (12:40)

Double down and stream live more, brother?

Gary Vaynerchuk (12:43)

I don't want to. Like, I love you too much to do this homework. I have a funny feeling if I. Thank you, bro. I have a funny feeling if I go and look at your whatnot. You haven't done enough fucking shows.

Ariel (12:53)

No, I haven't.

Gary Vaynerchuk (12:54)

Well, that's it. What else do you want from me? Like, that's like somebody coming to me. If I was a fitness guy and saying, hey, bro, I fucking went to the gym twice. Where the fuck is the six pack and fucking guns? Yeah, it's simple as that. It's whatnot. It's disproportionately the place that stuff is selling and you've got to do it fucking daily. Okay, all right, brother.

Ariel (13:15)

So, and what about, what about like the fanatics affiliate? Like, since I'm, I've been an affiliate with them. I've only, like, for the past two months, I've only made, yeah, ten bucks in total sales, you know, so it's like, how do I, how do I double down on that and like, push that more for people to come in and buy more?

Gary Vaynerchuk (13:31)

Just listen itself, listen me, go on whatnot. Use your social media, push people to it. Email, text, friends, just. And just deal with it. Like, put the 20 bucks into boost your own show and deal with it. No pain, no gain. Like, deal with it. You bounced early on very little adversity.

Ariel (13:52)

Okay.

Gary Vaynerchuk (13:53)

It's not super complicated, you know, like, you're being impatient. It's not complicated. You're like, where's the money? Like, I know you want to bounce from the truck and sell cards all day. I get it. That's right. I like that. Good for you. But fuck, man, I need 150 shows, two hours apiece before we judge you. Call me back when you've done 300 hours, then we can have a conversation. Not the bullshit you're walking in with now.

Aaron (14:19)

Okay.

Gary Vaynerchuk (14:20)

All right, brother. Love you. Love you, brother. Thank you. Take care, Aaron.

Aaron (14:25)

Next question is from Joanna. I'm a pro volleyball. You want to Joanna?

Gary Vaynerchuk (14:29)

Okay, I'm excited. I got real Ammo here. I got. I'm really set up for success here. Go ahead.

Aaron (14:35)

I'm a pro volleyball player in Greece. Building a personal brand. Have started a YouTube week in the life as a week in the Life as a pro volleyball player and doing live streams with my team. How do I make them stand out from the thousands of generic athlete Q and A's?

Gary Vaynerchuk (14:50)

By being yourself. You wanna. You wanna stand out? I just. I just needed it. You wanna stand out? And you're. Everybody asks the same question, like, oh, man, how do I stand out? Everybody's doing live streaming. Everyone does cooking content. Everyone does health and wellness content. Everyone. Yes, everyone does video game content. Some people broke out clicks, ninja. Others mongrel. Like, you've got to be good. You've got to be creative. Like, this concept that everyone just deserves to have millions of fans is a wild concept. We're in this era where everyone just thinks that they should have massive followings. The way you stand out is by being good. What is good? Beautiful, funny, smart, entertaining, clever. Like, there's a million ways to stand out. You've got to pick one. Some people are everything. I don't know if you know this or there's some people that are just, like, wildly attractive, very smart, very funny and charismatic. You know, know, like they exist, you know, and so, you know, the. The reality is, is that you've got to really, really, really go there and really tap in to your uniqueness. All right, that's it. That's it. That's all I got. Next question.

Aaron (16:12)

Okay, next question. Aaron asks, how do I scale as a physiotherapist going into opening a clinic?

Gary Vaynerchuk (16:21)

That's a little broad. I mean, that scale locations, scale your content to bring awareness to your location. That's a little too vague for me.

Aaron (16:29)

Okay, I've got a question from Katie. I'm a single mom. I do wardrobe consulting, and I'm limited in time as I have to drop my child to school and pick them up five days a week. So six hours of alone time is all I have. I need to scale my business, but finding it tough. Can you help me?

Gary Vaynerchuk (16:43)

I mean, these become very tough questions. Like, you know, you have to just be profoundly good in your six hours. Six hours is enough and not enough. You know, it just depends on the person. Right? Like, I mean, six hours is plenty of time. But if she's decided that she can't because she's prioritizing being a mother, then she's already lost before she started. There's plenty of people who do very, very nice businesses who put in six meaningful hours. There's also people who do 12 hours that are not meaningful and achieve nothing. Hours of time, unless it's a very small amount of time is not a guarantee to success or not success. Right. There are plenty of people working 15 hours a day that are gonna accomplish nothing. Cause they're not very productive. 15 hours. So I highly recommend people realize that it's not the hours you put in, it's the impact of the hours you put in. As long as you hit a minimal threshold. I think there is a minimal threshold here achieved. And I'm going to go with the fact that that is six hours, which I think is more than enough. So I think it's about her being a maniac during the six hours. Aaron, let's go to the next one.

Aaron (17:56)

Okay, next question is from Nabil. I just resigned from a toxic job. My Bob, my boss was a narcissist.

Gary Vaynerchuk (18:02)

And he made you chopped in and out.

Aaron (18:04)

Sorry. I just resigned from a toxic job. My boss was a narcissist and he made me feel incompetent. I'm struggling with self doubt now. How can I rebuild my confidence and reignite my passion?

Gary Vaynerchuk (18:14)

By not believing you're fucking narcissist. Aaron. The gentleman said I quit a toxic job with a narcissist boss. How do I rebuild the easiest of all time? You realized you were in a toxic job and you had a narcissist boss. It's when you don't realize that you're in a bad relationship that you're fucked up. Got it? If you can't see it the second you see it, what the are you dwelling on? You were wronged according to you, by the way. That's a whole another story for another show. The are we struggling for the are you struggling for. What do you mean rebuild? You're rebuilt. You quit. You did it. It's over. You won. It's over. You did it. We're good. It's over. You won. Yay. It's over. Ezra, I don't do not understand this concept of dwelling on. You know what it is, Aaron? And this is why it's so important. We've had this great run where we started to get a little bit deeper and understand what was a little bit up. But then we went too far and now we a lot of people are just deeply comfortable in dwelling looking for sympathy. Like they're more comfortable in like, hey, I was wrong. He already won. And so what are we doing here? We have to help our children to not do this in the next generation. You know what I mean? There's so many bad things that have happened in my life, it's unbelievable. Actually, this is a good topic, right? There's so many bad things that have happened in my life, it's unbelievable. But the issue is that I've just chosen to focus on the things that went well. That's a choice. That's a mindset. That's a. That's a perspective. That's something that I think a lot of people can take some value out now. That doesn't mean being detached or like burying everything underneath. So it becomes a problem one day in my life. It's just okay to decide to focus on what is going well versus what's not going well and similar. And this is why fear is such a son of a bitch. Because fear has done so well in the last three, four years, seven years, 10 years, 15 years. Fear's gotten hot. It's got a lot of momentum. It's got us into a place, the masses that we just want to stay in our yuck. Every single person on earth has had good things happen and bad things happen for some reason. And this is very interesting. I was in this really interesting setting not too long ago where somebody was really dwelling and basically telling a stranger that they don't get it, their life was way worse. And this stranger on some straight battle rap dropped like four things that happened in that person's life. And the other people that was. The person that was crying wasn't even in the zip code. Like, the person could have been lying, but wasn't even the zip code of this other person and just assumed because that other person wasn't crying all the time that their life was so great. This concept from all of you that everybody else has it so good and you have it so bad has to stop. This comparing and thinking like everyone has it so good and you have it so bad has to stop you. Do you understand everyone that you don't know anything about most people's lives, including the people you're close with. Your siblings and parents and loved ones are surprising you once every seven years with some shit. You don't think a stranger will surprise you? I don't know, man. Anyway, what do I think? I think rebuild your confidence. Why is your confidence hurt when you were in a toxic narcissistic? You should feel bad for that boss, not for you. You're out. That fucking boss is stuck in her his head. In life, they've got real jail. You were in fake jail. A job. That motherfucker's in real jail. A mindset. What's that? What about it? 10 seconds left in the giveaway. Over 200 of you on whatnot have not entered top right corner. Just click it, please. Who's gonna win this? This is a big win. This is a big win for someone free. 250 bucks. They could just list it on ebay. Free money. Who got it? Fostus with the mostest good win. Here you go. Hey, kitchen. All right, next question.

Aaron (23:14)

Next question is about vends. Actually, Sultan asks, how do you keep the motivation same for each character of Vee Friends while developing their IP in the beginning when they are not so popular?

Gary Vaynerchuk (23:25)

Very easily. I'm patient. Just because Shrewd Shark is not as as popular right now as Patient Panda doesn't mean it won't be. Look at. Look at Marvel. Look at history. Look at Black Panther. Black Panther wasn't popular for 30 years. It was a tertiary tier 4 character in the Marvel universe. One movie comes out, bam. It's already happened, Aaron. In the four and a half short years of Be Friends, Decisive Duck was not popular the first two years. Decisive Duck Red hot look at Decisive Duck made the box of first fee friends. Look at that Decisive duck right there next to Black Cat. Very simple. Because I'm patient. Because I know Mojo Mouse will have its day. Because I know Tolerant Tortoise will have its day. I mean, it's just so simple. Because I enjoy the process. Because I'm not scared. Let's keep going.

Aaron (24:23)

Okay, this question is from Mark. Thoughts on paid versus free community. Which one do you think is better suited for someone who has an audience and is already an established expert in their field?

Gary Vaynerchuk (24:33)

The answer is both. You should be doing both if you have a Patreon and only fans a substack like having a free machine to drive awareness to that is essential. Aaron. Having a paid subscription and having a huge commitment to free and bringing value is the 12 punch. If you are fully just subscription, you have a hand behind your back. You're fighting with one hand. Maybe for Terence Crawford you can win that fight, but not if you're a normal person. Both matter. You need both. That's the answer to your question.

Aaron (25:13)

All right, next question is from Richard. I just had a horrible breakup with a company I founded with a friend. After seven years of being hyper focused, I find myself suddenly without direction. How do you find inspiration or focus for the next project time?

Gary Vaynerchuk (25:29)

We must give ourselves grace when we're going through something quite you know, adverse and starting co founding a company that then you have a breakup with and you're on the outs. It's very understandable to have a few minutes. I don't understand why we beat ourselves up for a bad moment or even moments. Aaron. Going back to what we talked about earlier, friends. Why are you a piece of shit if you had a bad year? Why? Why are you a piece of shit if you've had a bad year, let alone a bad week or a bad day or a bad month? Why are you such a horrible person if you've had three very bad years? Let me break this down. Let me just paint the picture. In the last three years, you broke up with someone that in hindsight was so good for you, it's scary. You lost a job, you got fired, and then you got another job and you got fired, and then you got a third job and you got fired. And now the excuse that the boss and the job was pieces of shit has been shattered because now it's getting to be consistent. You inherited $43,000 from your grandma who died, who you love so much, but you never really hung out with, and you got the cash and you bought a fucking stupid car and lost 10k in Vegas. Gone. That's your last three years. You know what? I see her end just a small little rough Patch. You're 20. You're 32 years old. So 29 to 32 did not go well. What's the problem? What's the fucking problem? Right? Like, so, like, that's it. Like, I don't understand in this obsession with beating ourselves up. All right, go ahead, Aaron.

Aaron (27:47)

Okay, this next question is from Dustin. I'm 34, and I've always had this longing to create, start a business. I don't know what, though. I guess I have this mindset that I need it to be unique or total, really different or cool. So I skipped through all ideas that seem too normal or investment heavy. But where would you suggest I start?

Gary Vaynerchuk (28:07)

This is a tough question because, like, the reality is, is like, putting the idea of building a business on a pedestal is fucking everyone up. Like, you start a business when you know what the business is, not because you've wanted to have a business, because you thought I was cool and business got cool. This is the same old thing. People start thinking certain things are cool that have nothing to do with them. Do you know what I think is cool, Aaron? I think it's cool to be a male fucking model. I didn't wake up and be like, I'm Gonna be a male model. Because I'm not a fucking male model, Aaron. Do you know what I think is cool? Being an international hip hop star. I didn't wake up this morning be like, you know what? I'm gonna fucking go do it. I'm the next bad fucking bunny. Do you know what I think is cool? Being a world class fighter. But I'm not waking up this fucking morning and going to the gym about being an octagon or I'm going to fight fucking Canelo next. There's a lot of things that are cool that you're not built for. It's okay. Where the did self awareness leave the room? Danny, you're not going to be a WWE Superstar. I know, brother. Because you're a fucking twig like me. Yeah, bro, maybe Train, but not us. Me, you and Ezra fit girthwise into train. Not everyone can do everything. What the fuck are we talking about? You're 34 and you've always wanted to do a business and you've like. Aaron, it's a. It's. It's. I would tell you I hate to do this because I do not squash dreams, but fuck, man, just that question makes me know that person's never building a business. Why don't you go. Here's for everyone that's in that crowd. Go join a business that has eight employees and learn and watch the number one navigate and see if you're about that life. Yeah. Next.

Aaron (30:24)

Okay, this next question is from Priya. I'm 19 years old, I have a laptop and wi fi and I like talking. I want to be a millionaire in six months. What do I have to do?

Gary Vaynerchuk (30:33)

I'm gonna punch Priya in the face. What do you have to do? You have to come to here, Priya, come to 35 Hudson Yards, New York, NY. Floor 25. Come to my office so I could punch you in the fucking face. No pen studio. This is not prerecorded. What are these fucking questions? Did I hear that right? I'm 19, I have a laptop and I like to talk. How do I become a millionaire in six months? I'm fucking finished. I'm out of here. I'm done. I'm actually done. Stupidest fucking question. What are we doing? Fucking delusion at scale. Fucking delusion. I'm finished, Sid. I'm done. I'm angry.

Aaron (31:20)

That was a real question.

Gary Vaynerchuk (31:22)

I don't understand, like, what do you. Priya, come here. I will punch. I need you to come here. Punch. Fucking punch some sense into your fucking skull. I Don't. You know, obviously, I believe half of this is trolling, but, like. But what's sad is I know it's not. People are fucking insane out here. I mean, Jesus. I don't know. See ya. Podcast thing should be big announcement. As you probably heard at this point, because I had John from Stan on the show. I am an investor advisor to an incredible startup called Stan. Stan Store. I'm sending you right now to GaryVee.com, garyVee.com Stan, go check this out. We've done a GaryVee Stan store challenge, which actually has a weekly call with me. This is built for everyone who's been affected honestly by my overall content. The tech stack, all these features, and the minimal costs per month that Stan Store has built is really the tool that was needed for the this world that I envisioned when I wrote Crush it, when I wrote Crushing It. And this overall thing I'm thinking a lot about lately, which is the individual empire, right? This creator entrepreneur slash entrepreneur creator economy that I think is gonna eat up the oxygen. Very honestly. The thing that so many of you want in your life and the reason so many of you are not there yet, is you've got the strategy for me. You've got the ambition within yourself, but you don't have the tools for you to fully maximize it. And I believe you can find that at Stan Store. Stan Store. But specifically, I want you to sign up for it through my challenge because I want to get access with you. And plus, there's a bunch of cool things. So if you want to go see those cool things, go to GaryV.com Stan S T A N.