How To Sell Any Product In 2026

Summary

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The GaryVee Audio Experience

Episode: How To Sell Any Product In 2026

Airdate: October 30, 2025
Host: Gary Vaynerchuk

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Overview

In this energetic, no-holds-barred episode, Gary Vaynerchuk dives into the strategies, mindset, and platforms entrepreneurs need to sell any product in 2026. The roundtable discussion features questions from founders across direct-to-consumer (DTC), special needs products, and industry insiders, with Gary doling out his signature, practical advice on building brand, leveraging attention, and doing the “dirty work” required for modern success. The dominant theme: In the next era, whoever controls attention and understands social media will win.

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Key Discussion Points & Insights

1. The Fundamental Asset: Attention

• Gary’s Opening Principle: Everything you desire in business ultimately hinges on getting attention.

  “Attention will get you everything you want. You want to sell a course? Attention. You want to sell a T shirt? Attention. You want to be the mayor of this town? Attention.” – Gary (00:00)

• Unemotional Approach: Be objective in chasing attention – don’t demonize any platform because of personal bias or a single bad experience.

2. Brand versus Sales: Long-Term Versus Short-Term Thinking

• Brand Outpaces Sales:

  "Brand always outpaces sales." – Robin (01:19)

• Gary's Emphasis:

  “…making content on LinkedIn every day is far more effective than buying a booth at a conference or buying a full page ad in a B2B magazine. Yet because they've been buying booths…for 40 years, they think it works. But they don't think LinkedIn content or TikTok works.” – Gary (02:00)

• Key Takeaway: Building brand through consistent content will always outperform relying on expensive, traditional ads.

3. Conviction Versus Persuasion

• Gary's Approach: He isn’t in the business of convincing skeptics. His focus is on demonstrating what works, building his credibility through proof and historical correctness.

  “I'm not in the business of convincing people. I'm in the business of putting out my thoughts, to be historically correct to build my own brand...” – Gary (02:29)

4. Modern Sales Tactics: Content and Community

• Local Podcast Strategy (For Real Estate/Mortgage Pros):

  “You start a podcast around the town you do business in...you’re giving the dentist a platform. Now that dude’s come to your fucking house. Now you’re fucking friends. Now you get the fucking business.” – Gary (03:07)

• Ego and Opportunity: Even minor visibility (e.g., inviting the town dentist to a no-name podcast) appeals to people’s egos and can spark business relationships.

5. Platform Choice for Ads: Facebook vs. TikTok

• DTC Brands at $30-50 Price Point

  “Facebook, number one...The math worked for everyone. They didn’t realize they were doing crappy ads. It just worked because the media was so goddamn underpriced...” – Gary (04:18)

• TikTok’s Potential, Facebook’s Reliability: TikTok has “biggest upside,” but Facebook's advanced ad systems are currently more consistent for direct conversion.
• Brandformance Hack:

  “Post like crazy organically and when something goes viral, turn that creative into an ad. I call that brandformance.” – Gary (05:29)

6. Special Needs Product: The Real Grind of Building Sales

• Entrepreneur's Journey: Story of early viral press (People Magazine, ABC, etc.) for a product for autistic and ADHD children faded once media attention stopped.
• Gary’s Real Talk:

  “Media coverage happens all the time...if you don’t build actual sustainable infrastructure, you don’t have a business.” – Gary (07:24)

• Ownership Mindset: Reliance on press is a losing game—own your channel, own your efforts through social.

  “Social...it’s the one thing you can control. It’s like working out.” – Gary (08:30)

• Details Matter: “When I go to your website and it’s not clickable to the TikTok even though the logo’s down there, like that’s on my mind...this goes back to the fucking details.” – Gary (10:18)
• Infrastructure for E-Commerce: Unlimited diverse content + optimized (Shopify) site + hustle on social DMs.

7. The Only Free Hack: Organic Social Media at Scale

• Relentless Content Cadence: For those without budgets, Gary prescribes “19 posts a day” and mass DM-ing target influencers or community figures for collabs.

  “The number one thing on earth is organic social media at scale. Cause it’s fucking free. And I mean, like 19 posts a day.” – Gary (11:35)

• Extreme Hustle: Forget miracle pitches, VC money, and luck. Grind every day.

  “You are selling shit when you don’t have unlimited money or any money ... you have to pound social ... start googling ‘how to make the best Shopify site selling T-shirts’. That shit is out there for free.” – Gary (12:02)

• DM Tactic: Manually message influencers and cool kids to get shirts seen, amplify every instance, and keep repeating.

8. The Truth About Success: Eating Sh*t and Patience

• Grind Reality: The world is obsessed with overnight successes, but real winners ate “shit for a decade” behind the scenes.

  “Everyone’s fixated on the 1% of the 1% of the 1% who hit something. And even those people quietly actually have each shit for a little while, too.” – Gary (14:23)

• Gary’s Path:

  “I stayed on Twitter in 2007 from fucking 8pm after I worked ... from 8pm to 4 in the morning for fucking four years. Every day you have two choices: the luck of cash ... or sweat.” – Gary (13:24)

• Entrepreneurial Patience:

  “You have to go into a dark, dark fucking cocoon for the next five years and eat straight shit. It’s super real.” – Gary (16:12)

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Notable Quotes & Memorable Moments

• [00:00] Gary: “Attention will get you everything you want…It is the only asset that everyone in here must chase to produce what they want.”
• [01:19] Robin: “Brand always outpaces sales.”
• [02:29] Gary: “I'm not in the business of convincing people...I'm in the business of putting out my thoughts, to be historically correct to build my own brand...”
• [03:07] Gary: “You start a podcast around the town you do business in...now you’re giving the dentist a platform...Now you get the fucking business.”
• [04:18] Gary: “Facebook, number one...The math worked for everyone. They didn’t realize they were doing crappy ads.”
• [05:29] Gary: “Post like crazy organically and when something goes viral, turn that creative into an ad. I call that brandformance.”
• [07:24] Gary: "Media coverage happens all the time...if you don't build actual sustainable infrastructure, you don't have a business."
• [08:30] Gary: “Because [social] is the one thing you can control. It's like working out.”
• [11:35] Gary: “The number one thing on earth is organic social media at scale. Cause it's fucking free. And I mean, like 19 posts a day.”
• [12:02] Gary: “You are selling shit when you don't have unlimited money or any Money...pound social and start googling how to make the best Shopify site selling T shirts...start fucking DM.”
• [13:24] Gary: “You know how I got here? By actually doing what I'm telling you to do when nobody in the world knew who the fuck I was.”
• [14:23] Gary: “Everyone's fixated on the 1% of the 1% of the 1% who hit something. And even those people quietly actually have each shit for a little while, too.”
• [16:12] Gary: “You have to go into a dark, dark fucking cocoon for the next five years and eat straight shit. It's super real.”

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Major Takeaways

• Attention is the currency of success in 2026.
• Unapologetic social media content at scale is the only path for those without budget.
• Traditional “overnight success” is a myth; real achievement requires years of persistence and grit.
• Leverage platform-specific content, organic virality, and DMs to break through.
• Your business infrastructure (website, funnel, optimizing for conversions) must be as strong as your content game.
• Nobody is coming to save you—own your output, own your grind.

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Timestamps for Key Moments

• 00:00 — Opening theme: The power of attention
• 01:19 — “Brand always outpaces sales.”
• 03:07 — Local podcast strategy and leveraging ego for sales
• 04:18 — Facebook vs. TikTok ads for DTC brands
• 05:29 — “Brandformance” and organic-to-paid hack
• 07:24 — How fleeting press coverage isn’t true business; infrastructure is key
• 10:18 — Importance of website details and social linkage for conversion
• 11:35 — The “19 posts a day” organic content law
• 13:24 — Gary’s personal hustle origins
• 14:23 — The myth of overnight success and why “eating sh*t” is necessary
• 16:12 — Five-year grind and unglamorous truth for real entrepreneurship

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Final Thought:
If you want to sell anything in 2026—or build something that lasts—determine where attention lives, create disproportionate value there, and be prepared to outwork everyone. The tools are free. The grind isn’t.

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Transcript

[Gary Vaynerchuk]

Attention will get you everything you want. You want to sell a course. Attention. You want to sell a T shirt. Attention. You want to be the mayor of this town? Attention. You want to raise some money for your non profit because you're passionate about it. Attention. You want to be an actor? Attention. This is the GaryVee audio experience. Attention. It is the only asset that everyone in here must chase to produce what they want. Being unemotional about where the attention is is very important. Too many of you have demonized platforms out of your subjective opinion. A bad experience and we must get over that hump.

[Robin]

Once you sit in this room and.

[Gary Vaynerchuk]

Understand that everything you want to happen is about building brand and sales in social networks then you start having to get good at it.

[Industry Executive]

My big question is a lot intellectually know that we have a lot of super, super smart people in the industry even on board level but why don't they act? And what would you help them on? On or arguing? Guys, you need to act on social media and now and even on TikTok.

[Robin]

Brand always outpaces sales.

[Gary Vaynerchuk]

That's it.

[Industry Executive]

So what do you mean with that? Because the next question people ask when they say okay, maybe 20 million views a month isn't too bad for a country with 80 million visitor people that live there. When do we make money with it?

[Robin]

Well, I asked them when they make.

[Gary Vaynerchuk]

Money when they run a commercial for $150,000 you will love.

[Robin]

You know you always make money when you have brand. Nike doesn't knock on your door and sales to you, you know it to me, brand over everything. And the same way that you know. Again Robin, this is the same old argument. Making content on LinkedIn every day is far more effective than buying a booth at a conference or buying a full page ad in a B2B magazine. Yet because they've been buying booths at conferences or buying B2B magazine print for 40 years, they think it works. But they don't think LinkedIn content or TikTok works. I understand this, I just, you know, I'll be honest with you Robin. I'm not in the business of convincing people. Yeah, I'm not. I'm not in the business of convincing people. I'm in the business of putting out my thoughts, to be historically correct to build my own brand so that people believe what I'm saying has more weight as my career with my gray hairs keeps going up. That's it. So for me, what do I say to people? I say this is what I believe is happening. It's been very obvious that this is what's been happening for 20 years. And if you're not interested in adjusting to it, I think that's at the detriment of building your business. And how do you make money? When people know who you are and what you sell, they end up doing business with you. And this is brand building. I don't know what else to tell you.

[Gary Vaynerchuk]

Let me give you an example of a real estate or mortgage professional that is, all day long, one of the most clever moves everyone can do here. You start a podcast around the town you do business in, and now you're reaching out to people that you want to do business with, and instead of trying to sell to them, you tell the rich dentist in your town, hey, you're a pretty amazing dentist. You want to be on my podcast to tell people about your dentistry? Now you've just turned a sales pitch and not into a sales pitch, but now you're giving the dentist a platform. Now that dude's come to your fucking house. Now you're fucking friends. Now you get the fucking business. That's a good idea. And by the way, let me tell you about humans. They've all got egos. Even though nobody's listened to your podcast, nobody asked that dentist to ever be on a podcast before. And he's pumped.

[DTC Brand Representative]

As a DTC Gar brand.

[Gary Vaynerchuk]

Yes.

[DTC Brand Representative]

@ kind of a impulse purchase price point.

[Gary Vaynerchuk]

How much?

[DTC Brand Representative]

30 to $50.

[Gary Vaynerchuk]

Nice. Like it?

[DTC Brand Representative]

Okay, so as that brand.

[Gary Vaynerchuk]

Yes.

[DTC Brand Representative]

What paid advertising platform would you target before others if you were to just.

[Gary Vaynerchuk]

Choose that other channel? Facebook, number one. Which is crazy, right? But, like, the way you asked the question, right? Like, I only have so much money. Like, your biggest upside is probably TikTok. But TikTok ad product is not as refined as Facebook right now for dtc, and there's enough vulnerability there that I'm not sure you know how to make the content for TikTok. What made everybody win in DTC with Facebook is you didn't have to make good content. Facebook was so fucking effective. The math worked for everyone. They didn't realize they were doing crappy ads. It just worked because the media was so goddamn underpriced. And people like big companies would rather do a million dollars doing TV commercial that none of you would watch than put into Facebook. And that's where the arb was. So I still think it's Facebook, believe it or not. But I would say that if you feel in your heart or your stomach, you understand what I'm saying about, like, make content for the platform and you understand the kind of content that could work on TikTok. And I would also say here's a real good hack for all of you selling something in that range. Post like crazy organically and when something goes viral, turn that creative into an ad. I call that brandformance. You're doing brand, but the second the world told you like, I like this video, you retake it and you turn it into an app. You know, you almost turn it into qvc, not a TV show. Like, you tweak it a little bit with a call to action and hard right hitting like buy, buy, buy. And that will do extremely well.

[Entrepreneur with Special Needs Product]

Perfect.

[DTC Brand Representative]

Yeah, we've had some content on TikTok that's doing well organically. So that's why I was gearing towards that.

[Gary Vaynerchuk]

But meta ads crushed. That platform's so fucking advanced. And Facebook specifically, because you have an older demo that has a higher propensity to buy. But TikTok, the ads, the videos that have gone well, take them out again, tweak them with a call to action, put a price over, like it's okay to turn it into an ad and rerun it as an ad. I think you'll be surprised.

[Entrepreneur with Special Needs Product]

This market is completely untapped. Right. And I've tried a bunch of different ways to penetrate it and I haven't been able to do it. And I'll explain how I've tried. Right. So I won. This the way.

[Gary Vaynerchuk]

How do you define the market?

[Entrepreneur with Special Needs Product]

How do I define the market?

[Gary Vaynerchuk]

Oh, the market, yeah, sorry.

[Entrepreneur with Special Needs Product]

Parents of those with autistic children and adhd. Children with adhd.

[Robin]

Right.

[Entrepreneur with Special Needs Product]

So essentially when this whole thing started, I was 16, joined like this shark tank for high school and had 20,000 competitors move on. So then from there we got like this patent and had. And then it immediately took on this like, own world when it comes to like media success. From like local news to People magazine in six months to abc, Inside Edition. And it just kept going for like a year and a half, which is awesome. You know, glory to God. But the thing was that all our sales came from like publicity. And then once that went away, I really didn't have the skills to be able to make sense, create that we're still like pre revenue, you know.

[Gary Vaynerchuk]

Makes a lot of sense. Yeah, it's a common story.

[Entrepreneur with Special Needs Product]

Okay. Yeah.

[Gary Vaynerchuk]

Like, you know, media coverage happens all the time. There's always a feel good story. There's always something that the media wants to put at the end of a. They scare you to death for. For 49 minutes and tell you how World is horrible. And then they tell you, like, a kid's got a chocolate business at the end, you know, so. And to your point, that shit can pop off and you can get a lot of sales, but to your point, if you don't build actual sustainable infrastructure, you don't have a business.

[Entrepreneur with Special Needs Product]

Exactly.

[Gary Vaynerchuk]

Okay.

[Entrepreneur with Special Needs Product]

That's kind of what I ran into, like.

[Gary Vaynerchuk]

And you don't even know that. The first go around, you just think it's gonna go forever.

[Entrepreneur with Special Needs Product]

And it kept going. It was so.

[Gary Vaynerchuk]

And a year when you're this young is like a lifetime.

[Entrepreneur with Special Needs Product]

It was honestly like two years and a half because it was all a hot. The rest of high school. And then.

[Gary Vaynerchuk]

But then did you become addicted to that thing? Did you, like, think the only way. Like, did you at some point realize, I need more press. I need more press? Because that became. Yeah.

[Entrepreneur with Special Needs Product]

So I was like, it wasn't. It wasn't a drug, but it was.

[Gary Vaynerchuk]

You know what I mean? Right.

[Entrepreneur with Special Needs Product]

I don't have any other way.

[Gary Vaynerchuk]

There's no other way I'm gonna sell shit.

[Entrepreneur with Special Needs Product]

So I was like, I guess I just gotta keep finding.

[Gary Vaynerchuk]

Let me just email the newscaster. Should I hire a PR company? Like, I get it.

[Entrepreneur with Special Needs Product]

Like one of my. One of my.

[Gary Vaynerchuk]

This is why I so fuck with social.

[Entrepreneur with Special Needs Product]

Yeah. Yeah.

[Gary Vaynerchuk]

Because it's the one thing you can control. It's like working out.

[Entrepreneur with Special Needs Product]

Yeah.

[Gary Vaynerchuk]

Like, there's a lot of shit you can't control. You can control how you work out. Same with social media. Like, you can't control. People magazine wants to fuck with you.

[Entrepreneur with Special Needs Product]

Yeah.

[Gary Vaynerchuk]

You can control if you make a TikTok.

[Entrepreneur with Special Needs Product]

Yeah. So I remember, like, it. Got it. Get to a point. So one of my advisory board members. I don't know if you know him, his name is. It's like a informal advice board member, but Jamie Simonoff found a ring. I went to him and I was like, hey, this press is going out. I don't know how else to get sales. Do you have anyone I know? And he's like, dude, you gotta build that infrastructure. You gotta work hard, you know? So for the last, like year and a half, I've been just trying to different ways. Right. So we went from occupational therapists and like A.B.A.S, which they work directly with children with autism, ADHD.

[Gary Vaynerchuk]

I'm just making sure that we don't run a time. Next meeting, I'm gonna make sure you have your full 10. Keep going.

[Entrepreneur with Special Needs Product]

So then I tried that, like a B2B to see route.

[Gary Vaynerchuk]

Yep.

[Entrepreneur with Special Needs Product]

And it hasn't really panned out. I Tried because my thought process was go to where the market is, right? So like it's like what's the, what's the website? Tassium worldwide.com. so then I was like okay, you know, maybe the thing is that We've sold over 2,000 products with this press and everyone loves the product. It's just trying to get it into, you know, the right people's hands. So like I said try to be to B2C. We tried non profits but they didn't want to work with us because we weren't donating anything. So then we started donating a little bit but it's just we can't sustain that when we're pre revenue.

[Gary Vaynerchuk]

My, my. Keep going, keep going.

[Entrepreneur with Special Needs Product]

So we tried that. I tried organic, you know, with my story and everything and it only went so far and I'm sure if I like kept going it probably would work.

[Gary Vaynerchuk]

But, but I think that's, that's like what most like that moment that just happened is everything I give a fuck about.

[Entrepreneur with Special Needs Product]

I know, I know.

[Gary Vaynerchuk]

You know, all four of you probably know, right? It's like a school knows you. But bro, it's the fucking game. Like when I go to your website and it's not clickable to the TikTok even though the logo's down there, like that's on my mind. This goes back to the fucking details, even back to working out now that I've learned a little bit about it. Like there's a right way to do a fucking push and there's a wrong way. There's a right way to do a curl and there's like, and this is like how meticulous I get too. Back to the proper device you were getting. Yeah. This shit Matt, like bro, it's real simple. You're in E commerce, you're trying to sell shit. Trying to sell a shirt with an attached thing. You need to do unlimited social media content so people become aware of it and then they need to go to a proper website like you know where like the shop is like this shop is not maximize to sell the most stuff at all. That's right. And that's okay back to like fuck man, I was fucking really good at business at all your guys ages and like these gray hairs you see now like I'm way better now. And so but for complete clarity like when you all go downstairs and be like okay, what the fuck just happened in that 10 minutes went so quick. Here's the clarity. You are selling shit when you don't have unlimited money or any Money.

[Entrepreneur with Special Needs Product]

Yes.

[Robin]

In 2023.

[Gary Vaynerchuk]

September 7, 2023. And you are trying to sell shit. The number one thing on earth is organic social media at scale. Cause it's fucking free. And I mean, like 19 posts a day. Or you're stuck in the spot that you're in now, which is you're begging for a fucking miracle that someone's gonna give you cash.

[Entrepreneur with Special Needs Product]

Yeah. And just pitch competitions without money.

[Gary Vaynerchuk]

If you flipped it and just understood you're 100% in control. Fuck a competition. Fuck a VC. Fuck everybody. It was like an Eminem. I felt like it was an Eminem. Slash, fuck a papa die. If you just understand that you're fully in control. And you just have to pound social and start googling how. How to make the best Shopify site selling T shirts enter. Literally that shit is out there for free. Best practices. Get the proper Shopify. Get your social crazy and start fucking. You know, start fucking dm. Life's crazy. You were here on a thing. I decided I felt something. We have 10 minutes. You gave your friend. I'm literally gonna wear this fucking humble hat.

[Entrepreneur with Special Needs Product]

I'm so happy.

[Gary Vaynerchuk]

And like, your friend's gonna be like. Like, by the way, that's one in a hundred. And that's what you need to do. You need to. On the fucking. How are you getting back to Boston?

[Entrepreneur with Special Needs Product]

We're taking ferries later.

[Gary Vaynerchuk]

Beautiful. You need to be on.

[Robin]

Yeah.

[Gary Vaynerchuk]

You chop it up and whatever happened in Europe. But then you have to, like, start DMing people in Boston. Type in Boston. Fucking new in Mass, Boston, all that shit in fucking Instagram, hashtag search, top posts, click, oh, this person's here. They have 400,000 followers. They're a cool kid in high school in fucking Newton. Rich kid. And DM them be like, I want you to wear my fucking shirt. One in a hundred of them will.

[Entrepreneur with Special Needs Product]

100%.

[Gary Vaynerchuk]

But if you fucking like. I don't know. My whole thing is like. You know how I got here? By actually doing what I'm telling you to do when nobody in the world knew who the fuck I was. I stayed on Twitter in 2007 from fucking 8pm after I worked the whole day in the liquor store from 8pm to 4. Four in the morning for fucking four years. Every day you have two choices. The luck of cash. Which is harder than ever. Cause the economy's soft, though you're in a good school where some things could happen or sweat.

[Entrepreneur with Special Needs Product]

I'm not very sweat.

[Gary Vaynerchuk]

Yeah. And I just think what most kids are missing, even though the ones that are about It. I genuinely, like, even if you guys are sitting here, like, I wish I was in class with y', all, you know, like, chopping it up. Like, I believe you have it in there. I think this generation. And I don't want to generalize.

[Entrepreneur with Special Needs Product]

Yeah.

[Gary Vaynerchuk]

Cause I think there's plenty of unlimited. You guys may be doing this, but here's the thing that I think the world fucked up for y'.

[Entrepreneur with Special Needs Product]

All.

[Gary Vaynerchuk]

When I was coming up, it was like, we didn't have options. When I was in exactly your seat, the Internet was just starting. So, like, you had to, like, go. Go work at the mall. You all know you can do magic here. Cause you've seen it. The problem is 1% of 1% hit the lottery ticket of it happening fast. The other 10% that make it eat shit for a decade. But everyone's fixated on the 1% of the 1% of the 1% who hit something. And even those people quietly actually have each shit for a little while, too. You're gonna start an apparel brand? Fuck, man. It took. You know how much Ronnie ate shit for how long before kith mattered?

[Entrepreneur with Special Needs Product]

Yeah.

[Gary Vaynerchuk]

Rude wasn't overnight, but it feels that way. So, like, I don't know if I'm selling a fucking T shirt with a hook on the fucking thing. I'm fucking grinding for 10 hours a day on social media. Instead of what you're trying to do, which is what everyone's trying to do, is figure out what to do.

[Robin]

Right.

[Entrepreneur with Special Needs Product]

Versus doing it.

[Gary Vaynerchuk]

Yeah. Instead of pondering what fucking competition to apply to. Lay in bed, listen to your music. Yeah. Look at some girls. But then spend 8 hours DMing every single human in Massachusetts saying, do you want a free T shirt that has 100,000 followers? Put in their story. Put that. Ask them to put it in their story. Because they're not putting in mainfiend anymore. Snapshot it when you fucking see that they did it. Put it into your thing, amplify it with $8. Cause that's all you got in media ads. People just lost that cause. It seems like you can do it the other way. And who wouldn't do it the other way? But that's fucking not real.

[Entrepreneur with Special Needs Product]

Yeah. Yeah. My dream for Tassman was really to become, like, the Nike for special needs.

[Gary Vaynerchuk]

I get it.

[Entrepreneur with Special Needs Product]

Yeah.

[Robin]

I heard you loud and clear.

[Gary Vaynerchuk]

I think you can get it. I just think that you have to realize you have to go into a dark, dark fucking cocoon for the next five years and eat straight shit. It's super real. I see everyone who's popped off, and everyone's gonna, like. Everyone's gonna think it was easy. It wasn't. Tell me. Tell me which fashion brand you admire. I'll tell you, like, how many more movies you want to see about Nike, of how close they went out of business multiple times before it actually happened. And you know how much luck Michael Jordan was. Yeah, it was strategy. And the movies will show you, but, like, he could also torn both his knees, like, you know what I mean? And one would have been it, but Stephon Marbury got hurt on their sneaker. Game over, right? Like, there's just a lot. You know what I mean? Like, bro, at 34 years old, I worked in a liquor store. So of course I'm like, what are you, you know, cool? Of course I'm pumping the shit. I'm pumping to all y'.

[Robin]

All.

[Gary Vaynerchuk]

Patience. Like, real. Like, eat shit. Like, cool. Everybody wants to tell me, but what about this, Gary? I'm like, the one fucking lucky lottery ticket. Go win the lottery. Then what about this startup that did it in 18 months on some fucking serendipity of the stars, God's will, like you said, like, okay, cool. Somebody won $100 million yesterday in the lottery ticket. You banking your life on the lotto? So I just don't understand why people don't get how lucky they have it. I don't know if I ever would have worked for my father if I had the Internet that you guys have. I probably wouldn't have made it. I would have made too much money before then. But I would have made too much money because I'm a dirt kid, and even the dirt kids have become fancy. Everybody just thinks it's easier than it is.

[Entrepreneur with Special Needs Product]

I appreciate that.

[Gary Vaynerchuk]

Podcast nation, big announcement, as you probably heard at this point, because I had John from Stan on the show. I am an investor advisor to an incredible startup called Stan. Stan Store. I'm sending you right now to GaryVee.com, garyVee.com Stan, go check this out. We've done a GaryVee Stan store challenge, which actually has a weekly call with me. This is built for everyone who's been affected honestly by my overall content. The tech stack, all these features, and the minimal costs per month that Stan Store has built is really the tool that was needed for this world that I envisioned when I wrote Crush It. When I wrote Crushing It. And this overall thing I'm thinking a lot about lately, which is the individual empire, right? This creator entrepreneur slash entrepreneur creator economy that I think is gonna eat up the oxygen. Very honestly, the thing that so many of you want in your life and the reason so many of you are not there yet, is you've got the strategy for me, you've got the ambition within yourself, but you don't have the tools for you to fully maximize it. And I believe you can find that at Stan Store. Stan Store. But specifically, I want you to sign up for it through my challenge because I want to get access with you. And plus, there's a bunch of cool things. So if you want to go see those cool things, go to garyvee.com Stan S T A N.