The GaryVee Audio Experience
Episode: How To Sell Any Product In 2026
Airdate: October 30, 2025
Host: Gary Vaynerchuk
Overview
In this energetic, no-holds-barred episode, Gary Vaynerchuk dives into the strategies, mindset, and platforms entrepreneurs need to sell any product in 2026. The roundtable discussion features questions from founders across direct-to-consumer (DTC), special needs products, and industry insiders, with Gary doling out his signature, practical advice on building brand, leveraging attention, and doing the “dirty work” required for modern success. The dominant theme: In the next era, whoever controls attention and understands social media will win.
Key Discussion Points & Insights
1. The Fundamental Asset: Attention
- Gary’s Opening Principle: Everything you desire in business ultimately hinges on getting attention.
“Attention will get you everything you want. You want to sell a course? Attention. You want to sell a T shirt? Attention. You want to be the mayor of this town? Attention.” – Gary (00:00)
- Unemotional Approach: Be objective in chasing attention – don’t demonize any platform because of personal bias or a single bad experience.
2. Brand versus Sales: Long-Term Versus Short-Term Thinking
- Brand Outpaces Sales:
"Brand always outpaces sales." – Robin (01:19)
- Gary's Emphasis:
“…making content on LinkedIn every day is far more effective than buying a booth at a conference or buying a full page ad in a B2B magazine. Yet because they've been buying booths…for 40 years, they think it works. But they don't think LinkedIn content or TikTok works.” – Gary (02:00)
- Key Takeaway: Building brand through consistent content will always outperform relying on expensive, traditional ads.
3. Conviction Versus Persuasion
- Gary's Approach: He isn’t in the business of convincing skeptics. His focus is on demonstrating what works, building his credibility through proof and historical correctness.
“I'm not in the business of convincing people. I'm in the business of putting out my thoughts, to be historically correct to build my own brand...” – Gary (02:29)
4. Modern Sales Tactics: Content and Community
- Local Podcast Strategy (For Real Estate/Mortgage Pros):
“You start a podcast around the town you do business in...you’re giving the dentist a platform. Now that dude’s come to your fucking house. Now you’re fucking friends. Now you get the fucking business.” – Gary (03:07)
- Ego and Opportunity: Even minor visibility (e.g., inviting the town dentist to a no-name podcast) appeals to people’s egos and can spark business relationships.
5. Platform Choice for Ads: Facebook vs. TikTok
- DTC Brands at $30-50 Price Point
“Facebook, number one...The math worked for everyone. They didn’t realize they were doing crappy ads. It just worked because the media was so goddamn underpriced...” – Gary (04:18)
- TikTok’s Potential, Facebook’s Reliability: TikTok has “biggest upside,” but Facebook's advanced ad systems are currently more consistent for direct conversion.
- Brandformance Hack:
“Post like crazy organically and when something goes viral, turn that creative into an ad. I call that brandformance.” – Gary (05:29)
6. Special Needs Product: The Real Grind of Building Sales
- Entrepreneur's Journey: Story of early viral press (People Magazine, ABC, etc.) for a product for autistic and ADHD children faded once media attention stopped.
- Gary’s Real Talk:
“Media coverage happens all the time...if you don’t build actual sustainable infrastructure, you don’t have a business.” – Gary (07:24)
- Ownership Mindset: Reliance on press is a losing game—own your channel, own your efforts through social.
“Social...it’s the one thing you can control. It’s like working out.” – Gary (08:30)
- Details Matter: “When I go to your website and it’s not clickable to the TikTok even though the logo’s down there, like that’s on my mind...this goes back to the fucking details.” – Gary (10:18)
- Infrastructure for E-Commerce: Unlimited diverse content + optimized (Shopify) site + hustle on social DMs.
7. The Only Free Hack: Organic Social Media at Scale
- Relentless Content Cadence: For those without budgets, Gary prescribes “19 posts a day” and mass DM-ing target influencers or community figures for collabs.
“The number one thing on earth is organic social media at scale. Cause it’s fucking free. And I mean, like 19 posts a day.” – Gary (11:35)
- Extreme Hustle: Forget miracle pitches, VC money, and luck. Grind every day.
“You are selling shit when you don’t have unlimited money or any money ... you have to pound social ... start googling ‘how to make the best Shopify site selling T-shirts’. That shit is out there for free.” – Gary (12:02)
- DM Tactic: Manually message influencers and cool kids to get shirts seen, amplify every instance, and keep repeating.
8. The Truth About Success: Eating Sh*t and Patience
- Grind Reality: The world is obsessed with overnight successes, but real winners ate “shit for a decade” behind the scenes.
“Everyone’s fixated on the 1% of the 1% of the 1% who hit something. And even those people quietly actually have each shit for a little while, too.” – Gary (14:23)
- Gary’s Path:
“I stayed on Twitter in 2007 from fucking 8pm after I worked ... from 8pm to 4 in the morning for fucking four years. Every day you have two choices: the luck of cash ... or sweat.” – Gary (13:24)
- Entrepreneurial Patience:
“You have to go into a dark, dark fucking cocoon for the next five years and eat straight shit. It’s super real.” – Gary (16:12)
Notable Quotes & Memorable Moments
- [00:00] Gary: “Attention will get you everything you want…It is the only asset that everyone in here must chase to produce what they want.”
- [01:19] Robin: “Brand always outpaces sales.”
- [02:29] Gary: “I'm not in the business of convincing people...I'm in the business of putting out my thoughts, to be historically correct to build my own brand...”
- [03:07] Gary: “You start a podcast around the town you do business in...now you’re giving the dentist a platform...Now you get the fucking business.”
- [04:18] Gary: “Facebook, number one...The math worked for everyone. They didn’t realize they were doing crappy ads.”
- [05:29] Gary: “Post like crazy organically and when something goes viral, turn that creative into an ad. I call that brandformance.”
- [07:24] Gary: "Media coverage happens all the time...if you don't build actual sustainable infrastructure, you don't have a business."
- [08:30] Gary: “Because [social] is the one thing you can control. It's like working out.”
- [11:35] Gary: “The number one thing on earth is organic social media at scale. Cause it's fucking free. And I mean, like 19 posts a day.”
- [12:02] Gary: “You are selling shit when you don't have unlimited money or any Money...pound social and start googling how to make the best Shopify site selling T shirts...start fucking DM.”
- [13:24] Gary: “You know how I got here? By actually doing what I'm telling you to do when nobody in the world knew who the fuck I was.”
- [14:23] Gary: “Everyone's fixated on the 1% of the 1% of the 1% who hit something. And even those people quietly actually have each shit for a little while, too.”
- [16:12] Gary: “You have to go into a dark, dark fucking cocoon for the next five years and eat straight shit. It's super real.”
Major Takeaways
- Attention is the currency of success in 2026.
- Unapologetic social media content at scale is the only path for those without budget.
- Traditional “overnight success” is a myth; real achievement requires years of persistence and grit.
- Leverage platform-specific content, organic virality, and DMs to break through.
- Your business infrastructure (website, funnel, optimizing for conversions) must be as strong as your content game.
- Nobody is coming to save you—own your output, own your grind.
Timestamps for Key Moments
- 00:00 — Opening theme: The power of attention
- 01:19 — “Brand always outpaces sales.”
- 03:07 — Local podcast strategy and leveraging ego for sales
- 04:18 — Facebook vs. TikTok ads for DTC brands
- 05:29 — “Brandformance” and organic-to-paid hack
- 07:24 — How fleeting press coverage isn’t true business; infrastructure is key
- 10:18 — Importance of website details and social linkage for conversion
- 11:35 — The “19 posts a day” organic content law
- 13:24 — Gary’s personal hustle origins
- 14:23 — The myth of overnight success and why “eating sh*t” is necessary
- 16:12 — Five-year grind and unglamorous truth for real entrepreneurship
Final Thought:
If you want to sell anything in 2026—or build something that lasts—determine where attention lives, create disproportionate value there, and be prepared to outwork everyone. The tools are free. The grind isn’t.