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A
This is the GaryVee audio experience, everybody. Good morning. Good morning. Welcome to another episode of Tea with Gary Vee. It's great to see all of you. Aaron, get into the first question.
B
Okay, this question is from Young Wolf. I'm an im.
A
Young Wolf. This person's name is Young Wolf? Yes. All right. This question better be fucking badass and not some fucking bullshit pansy shit. Because if your name is Young Wolf and you ask like my feelings hurt, then you're not fucking Young Wolf.
B
I, um. Young Wolf asks. I'm an emerging Chicago artist in my early 30s and I recently signed with Jim Jones's Vamp Life Records. It's a big milestone and I'm grateful for the progress and what's ahead, but I struggle with feeling like I'm not where I should be yet and building my fan base and finding financial stability. Any advice?
A
It's okay to be ambitious. It's okay to be accountable. Right? You're not where you are because you haven't done it. You haven't done the work. You might not be talented enough to do it. Like you. You might be. You might be liking certain parts of the music game, but not other parts. It's okay to do. It's okay to have momentary micro moments of self doubt. It is not allowed to have consistent dwelling and consistent beating yourself up for dumb shit Wolf. So what I need from you is to understand who gives a fuck. Like, I mean, at 34 years old, I had tiny bit of money in savings. I had built a huge business for my dad, but I was not financially strong. I had very little to show for my 12 year insane commitment and talents other than the self fulfillment of why I even did it, which was I wanted to support my dad and my mom and all those good things. And. And I could have fucking cried. I could have, by the way, if anyone deserved to cry at 34, like a lot of people here are crying that they don't have the money, the fame, the happiness that they want at 34. But they didn't do shit. I did shit. I built my parents life for them on some real shit. And yet I chose not to cry and started from scratch and built what this is today to remind all three of you. Ezra, Aaron, Mike, who have not been here for 15 years, this fucking company that has 2,000 employees and does a $360 million in revenue started in a conference room smaller than that conference room because I couldn't afford to pay rent anywhere on earth to start the company. And Marcus, David Zhang, two guys, you Guys know. And Kevin Staats, who you don't know, and Sam Taggart, who you don't know, literally didn't get paid. And aj. Aj. Aj. I had to barter. I had to barter doing consulting and marketing for a hotel in midtown so. So that AJ could stay in a crappy hotel room as a place to stay. This is real shit. I was 34. Young Wolf signed a signed artist. That's incredible. Wolf, start being happy about what you've accomplished instead of crying about what you haven't accomplished. You've accomplished something. Thousands of people watching this right now wish they could be assigned musician. If you're not happy where your fans are at, fucking get to work. Reply to every DM you've ever gotten on social. Reply to every comment you've ever got on social. Go backwards now and like. And reply to every content comment you've ever gotten. Start now. Start now at 34. Start now at 44. Start now at 55. Start now at 66. Start now at 77. That's the fucking game. All right, let's put Aaron on. Aaron, great to see you. Where are you from?
C
I'm from Northern Ireland.
A
Very wonderful. It's great to see you.
C
Good to see you too. It's real privilege without being cringe straight off the top. I just wanted to say thank you for your content for the past three years. It's really brought me out of my shell and given me confidence. But the question I have, Aaron, before.
A
You go anywhere on that, because I want to know. Yeah, what. What do you think most stood out from my content that has helped you.
C
Just. You just tell me not to care what people think and like, I don't know. I just really lack confidence throughout life. And just. Even just reading your books and watching your videos, you just made me feel more confident in myself and not taking myself too serious.
A
I love that. I love that. And honestly not. Go ahead, Go ahead, my brother.
C
So I'm starting to shake. I'm really nervous. Apologies.
A
Don't be. Don't be.
C
So I'm 39, I've got three kids, and looking at all your content and stuff, you were talking about business. I sort of thought I need to find something I'm passionate about. And the only thing I was passionate about at the time was making cookies with my kids.
A
It's still a side hustle, but it's getting there.
C
It's just. It consumes me.
D
Yeah.
C
And I've started doing content.
A
You're so lucky. And you're so. Brother. You do Know that you, Aaron, you do know that you've hit the holy grail to have something that consumes you. Like, for example, I'm sitting here right now doing this show for all of you, but the only thing I'm actually thinking about is running to the airport and getting to Chicago, because the trading card convention is in Chicago. And, like, veefriends is consuming me. Like, I've got. I've got responsibilities with Vayner X, I've got responsibilities with VaynerSports, the Fives, helping my dad with Winetex. You are very fortunate. You are right there. There you are right there. You are right there, brother. You're on the cusp. You got it. And you're so young. I'm so pumped that you're on the cusp at 39. That's incredible. You know, I talk about this a lot, but I'm going to say it again, brother. God willing. Nothing out of the ordinary. You were going to live for another 60 years.
C
I hope so.
A
And so for you to capture this passion this early and something that incorporates your kids. Are you kidding me? What a fucking blessing.
C
Yeah, I'm living the dream.
A
You really are just trying to get.
C
It to the next level.
A
You're gonna get to enough revenue where even though it's a lot less than the job that you're stepping out of right now to make this call on is making more. But once you realize when you're putting 80 hours into the cookie thing, you'll be able to make as much. You're gonna make that jump. You just have to use every minute right now to invest in content and selling. Got it.
C
Perfect.
D
Got it.
A
Good man. Good luck. Go hard.
C
Thank you so much.
A
More content, more selling. More content, more selling, More content, more selling. Good.
B
Got it.
C
Thank you so much.
A
You got it, brother.
C
Cheers.
A
Cheers. Aaron, what do we got?
B
I've been building a pest control business since 2021. Van one man. I do around 120k a year gross without advertising or marketing.
A
Wow.
B
I'd like to scale and hire out, but I'm afraid I don't have the capital or access to capital to do so. Advice.
A
I know he's 120 gross, but I want him to live like he has 68 gross. So again, he said 120 gross might mean his take homes like 65, 72, 84. I know what I'm asking him to do, but here is the thing. If you want to scale a business, you have to give the money to the business, not to yourself. We talked about this yesterday, who was tuned in yet to yesterday's show? Say yesterday in the chat right now. And not all of you on social media, only if you're on whatnot. If you're on social media, get over here right now. So a lot of you heard this yesterday. I see you all. A lot of you heard this yesterday. I asked who. Who's worried about money? And a lot of people said yes. Then I asked how many of you have three streaming services you pay for each month? And many of you said that. Then I asked how many of you buy $6 bougie coffee? And many of you said that. I'm telling you right now, I'm gonna say this slow and I'm gonna say it hard. Almost everybody I know on earth, Sid, I need you to pay attention. Cause you're a part of this crew. Almost everybody I know on earth spends too much money on dumb shit, even if they think they're financially disciplined. We have gotten into the era of believing luxuries have become necessities. I met with somebody last night where the father of his wife wore the same pair of jeans every day for 10 years. You guys are a bunch of kids. I'm 49 and I can project up. I knew men and remember I grew up lower middle class. So I understand that I didn't grow up wealthy enough. But I need people to hear this. I knew many people in my life who wore the same clothes constantly. The fuck is this concept of a wardrobe? The fuck do you need a wardrobe for when you have no money? Why do you have 16 fucking shirts and 19 sneakers and 11 different pairs of pants and. And fucking nine handbags when you have no fucking money? If you're trying to build a business, if you're like, we have completely lost our way, we don't need shit. Who said that we were entitled to be cozy at all times? What happened to being comfortable with being uncomfortable? And the amount of people that tell me they're uncomfortable in DMs? And then I, you know, I get weird sometimes. As you see, once in a blue moon, I go back and forth. The new definition of uncomfortable is some bullshit. People out here crying like their life sucks and went to a concert on Saturday night and drank a $19 beer, you fucking dick faces. And we got hundreds of kids in the office today. It's bring your kids to school or work day. I'm looking at Sid's little girl. Yes, baby. I said dick faces. Yes, yes. Fucking. My life sucks. I've got it so bad. Fucking bought a $16 beer. Your life can't be ruined at. And at the same time, you bought something on Stockx in the last month. Come on. Mario's in the building. Mario, how are you?
D
Hey, good.
A
And you? Great to see you. Where are you calling from?
D
Belgium.
A
Very nice. It's a pleasure to be with you. How are you?
D
I'm doing good, doing good. Very, very good. Thank you.
A
What's your question?
D
My question was, how do you. How would you market a pizza catering company? A company that does like catering at venue and just to try and find a way to get more creative with our content.
A
What are you doing on Facebook, TikTok and. And Instagram?
D
Yeah, not a lot. Not a lot because it's not really.
A
Mario, Mario, Mario, Mario. Are you telling me, how long have you been following my content? Tell the truth. How long? A lot. How long? How many years, Mario. You have the audacity, Mario, to call me after four years of watching me and ask me that question. If you were talking to your great grandmother right now, she would say, I will say it to you, like in Italian, Mario, you spit in my face. You understand?
D
I understand.
A
You spit in my face. Here. Calling after four years of consuming my content. You know, I'm gonna say, it's fucking organic social media. Make fucking pizza videos on Facebook, Twitter and TikTok, Instagram, and you'll sell fucking pizza. Mar.
D
I don't know. Is this the right way for the Belgian market?
A
Yeah, I don't. Yes, it's right for. People are on fucking social media. Belgium, Mario. And the winner is Fox on the fraktor. Let's go, Fox. Huge win for Fox. Let's clap it up for Fox, everybody. Mario. Mario, you don't love me. You don't love this community. You don't love pizza. You don't love customers. Mario, you have to do this. I need you to understand this tough love that I'm giving you. I need you to do this, change your business. Pizza Video. Pizza Video. Pizza Video. Pizza Video. Mario Video. Pizza Video. Pizza Video. Mario Video.
D
Yeah, yeah.
A
Mario, how old are you?
D
I'm 34.
A
34. A kid. Ready? In this moment in your life, you are either going to become Super Mario or you're going to become terrible, shitty Mario.
D
Only one way. It's Super Mario.
A
Okay, we'll be watching. Love you. See you. All right, let's. Aaron, give me some questions.
B
All right, next question is from Crystal. You speak to tripling down on LinkedIn. What is the proper etiquette when posting about your side Hustle when your upper management is watching every post and move.
A
You make, here are your options. One, create a pseudo like, you know, like isn't. Right? Charles Dickens real name is not Charles Dickens. Right? That was his pseudonym, right? That whole thing. So you create the new version of that with AI. Like with AI, you can change your voice and your facial features and you can be like a different person on your side hustle. Like, new shit's happening. Number two, you could go all in and just deal with the ramifications, right? Which is like the consequences. You can go to HR and be like, I'm doing this side hustle. It does not affect my job. Aaron, you know this. I would be okay with that as long as you weren't doing consulting for a competitor of our clients. Most bosses are not like that. I get that. Or you could set up the side hustle under your spouse, your girlfriend, your boyfriend, your sister, your brother. And they could be part of it more. And you could kind of position as like, I'm just helping my brother beat. Even though it's yours. Those three ideas stand out to me, real life. You know, you can quit and go all in. Aaron, ask me a question.
B
Okay, this question is from Brendan. I'm running the social and E comm side of a retail store that's tied to a pretty well known personality. Videos with them go crazy. But we're not seeing that energy turn into online sales yet. What would you do to turn views into conversions when the attention is already there?
A
By throwing some right hooks. You know, if the brand content's not leading to conversion, then do some ads, have the personality. Make an ad and be like, if I've done anything for you that has brought value, please buy my thing. You know, a lot of people just bought that hat, Aaron, as a thank you because they want to support me for all the value I've brought them. You know what I mean? Other people just want to make a quick buck on ebay and other people want to rock the fucking hat. Cueva. Great call. He said $13 beer. Why $63 hat? You're absolutely right. Si Cuerva. I say it here all the time. I'm going to say this nice and slow. Do not ever buy anything from me ever, if money is tight. Because the things I sell are the least necessities. No one needs wine and no one definitely needs collectibles. I mean, that's absolutely right. Do not buy anything from me adfer if you can't afford it or money is tight ever. Nick is in the building. Nick, where Are you calling from? What's up, brother? Where are you calling from? I can. Where you calling from?
E
I'm on Long Island.
A
I love it. I love you. Nick from Long Island's. I already fucking love you, brother. You're my fucking brother. I already love you.
E
I know Long island signed guy real well.
A
Did I not change that motherfucker's life 100%?
E
His social media is going crazy.
A
Sid, can you can't hear what's being talked about? Nick from Long island said, I know Long island sign guy real well. I just said, did I not change that motherfucker's life? He said, absolutely. Do you see what's going on?
E
Taking a lot of tips from him and through from you throughout the years. And I've been posting social every day. This is just for everyone else to hear. Every single day. And it's popping off like millions of views. Lots of bit, lots of, lots of customers for my business. It's been amazing. Absolutely amazing.
A
Yeah. Nick, let there be no confusion. This 15 year tirade I've been on is 100%. And yeah, I need people to desperately start doing and not thinking. I'm guessing or joking.
D
Real quick, real quick, real quick, real quick.
A
Ugly Primo just said, how do I deal with toxicity at the workplace? The answer is quit. Start looking for other jobs, you know, or look yourself in the mirror and find out if you think something's toxic that's just inconvenient and you're a soft puss. Gotta make sure you're not a soft puss, Ezra, you don't want to be that. No. Okay, go ahead, Nikki. See, Nick from Long island comes and all of a sudden I'm talking like a Jersey boy, right? Nick from Long island comes to the show and I'm going, soft puss. You know, that's what happens. All right, go ahead, Nick.
F
So give me 90 seconds to give you a little background on me, just so you can understand me as a person.
A
Hey, Nick. Hey, Nick. Nick. For some reason, it got muffled for a second you were very clear, and then it got less clear. Go ahead again.
E
Is this better?
A
Yes, sir. Go.
E
So give me 90 seconds just so you can go get some context of who I am. So 2016, going to college, started listening to you about business, hustle culture, yada, yada. Put my head down, grinded. Stopped listening to you for a while. Just something you said is actually a good thing. And I came back to you like two years ago, but not for hustle culture or anything like that, which I know you've talked about in depth, which there's been some confusion on, but more about what you preach about humanity and your perspective on things. And I absolutely love it, and I share it with everybody. My friends, my family, your podcast, everything. And it kind of leads me into my question, which you've talked about a lot. But when we can have the nuanced conversations, it's better. Empathy and feeling bad for your employees. My brother and I own a business for three years now. I have a few employees, and, you know, they have problems with money, with time, yada, yada, yada. And I find myself feeling bad for them a lot. That comes with firing, too. Like, I fired my first employee. And that was fucking brutal. So brutal. I guess brutal. I guess my question to you is, how do you handle feeling bad for people?
F
Because you can't just give them endless.
A
Amounts of money by. I struggled with this my whole life. Nick, stay right there. By the way, Nick, because your video went out. Just stay right there for a second. I struggled with this my whole life. Firing people has been the bane of my existence. I hate it to this day. I'm 49 years old. I've been doing it for 27 years. Really? Probably a little bit more. Cause from 18 to 22, I was influential to who got fired. I hate it. How do I deal with it? By realizing that if I don't do it, everybody else gets fired too, in the form of us going out of business. You know what I mean? Like, that's one. The other way is you realize that at some level there's a little ego in it where you think they're better off with you. And you learn that if you fire someone who you've already decided isn't good, you've realized that you can actually help them a lot with the firing. I've seen many people find better environments for themselves than the environments of my workplaces. Even though my workplaces subjectively and objectively were better work environments, their fit in that place was better. Right? And you know, listen, for example, my organizations are A organizations. Some people do better in a B organization where they're not held up to the same standard. Like it's just real life. And so I think there's a little ego in it that we have Me, you have to let go of. And then the other thing you realize is one thing that I've done way more of, brother, this may help. This is another little tip. I used to sit on a firing for fucking years. This is embarrassing years. That's Jackie years. And I realized I was better off firing people a little bit earlier and giving them more severance than what was really happening. Because even though I was paying them the whole way, they didn't know they were gonna be out of a job. And then I was so bent out of shape of, like, paying them for two years to do nothing or do a bad job that my appetite for a severance was like, fuck you. You had a severance for two years. Years in real life, you haven't done shit. And then. And then I. So there's. There's a lot of ways to. You see where I'm going, right? You may want to fire, like. And by the way, let me say another thing while I'm on this rant. Once, you know, it's always, you know, like, it's very rare where I'm like, I gotta fire Ezra. And then miraculously, I'm like, no, I don't. Like, even if I don't, for like three months, he'll do some dumb shit that reminded me why I needed to fire him in the first place. Like, it is what it is, you know? And so honestly, bro, I feel so equipped to answer all questions. That's why I do these shows. This one's interesting. Because it's been hard. Motherfucker, it's been hard out here. Because you're right, I have a bleeding heart. I am empathetic. I am a people pleaser. I love people more than my businesses. I just. You have a sense of responsibility. And by the way, let me give you a fucking one. That really got me fucking going. This is actually. I'm glad I stayed on, Nick. You're gonna like this one, brother. This is what really got me there, Nick. I realized that people that were remarkable and working their fucking faces off, I wasn't able to give as much compensation to. Cause the fucking leeches and the bottom feeders were eating up the dollars and I was now hurting the people that were carrying them. It had nothing to do with me. And that really got me going. Uh huh.
F
Yeah, it's affecting. It's affecting other people, not just you.
A
Correct? Cause I was eating. The reason I got fucked up is I was willing to eat the shit. I was like, fuck it. Even though I'm the whole fucking team and I'm the guy, I'll take less to be nice to these people. When it hit me that it wasn't me, it was my A players and my hardest workers that were taking money, less money home because I was carrying. I was like, wait a minute, I'm doing fucking communism and socialism. I'm fucking what about and it wasn't like everyone got paid the same but like if Sid was making 10k less because I was carrying 3 bozos like was that right? The answer was no in hindsight and I want to do less of that I really like but I still need said to take $10,000 less HR cut 10,000 off a Sid's payroll please. Just because I'm in the mood to do weird shit. Go ahead Nick.
F
I say I really like your take on intuition. I feel like one day realize that intuition is such a huge part of.
A
I will die, Nick. I will die on this. I believe in 100 within the next I will die on this. Within the next hundred years we will realize that our gut is the primary problem and our brain is secondary and it will create a new world order. And I'm sad because my intuition says I won't see it. But I can't wait to be chilling in heaven and see it happen.
E
Yeah, you said that like two years ago.
F
And I almost think about it weekly because it's so many occasions where your intuition tells you to do something. You just got to listen to it and nine times out of ten it's the right thing to do.
A
100,000%. I love you bro. Have the best day.
The GaryVee Audio Experience – Tea with GaryVee Ep #84
Host: Gary Vaynerchuk
Date: September 12, 2025
In this energetic episode of "Tea with GaryVee," Gary Vaynerchuk dives into the theme of patience and perseverance in career building. Featuring live questions from listeners at various life stages and industries (from musicians and entrepreneurs to family-focused cookie bakers), Gary offers his trademark tough love, practical advice, and motivational wisdom. The episode is rich with actionable insights into starting from scratch, financial discipline, content creation, and the emotional realities of business leadership.
The episode offers classic, high-energy GaryVee wisdom—equal parts pep talk, tactical advice, and permission to get real about the highs and lows of chasing dreams.