How to Use the Algorithm as Your Real-Time Feedback Loop

Summary

Podcast Summary: The GaryVee Audio Experience

Episode: How to Use the Algorithm as Your Real-Time Feedback Loop
Date: March 26, 2026
Host: Gary Vaynerchuk
Guests: Mark Normand, Chris Brown

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Episode Overview

This lively episode blends Gary Vaynerchuk’s signature no-nonsense marketing strategy with the candid energy of comedians Mark Normand and Chris Brown. The conversation pivots around how creators—comedians especially—should leverage algorithms and social media as both promotional tools and real-time feedback loops. The episode also touches on sports fandom, AI's future in entertainment, and the evolving nature of personal branding.

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Key Discussion Points & Insights

1. Leveraging Social Algorithms for Creators

• Chop Up Your Content: Gary stresses the importance of repurposing long-form content (like a comedy special) into dozens of smaller clips for social media.
  • “The way to win on this game…is to take all the footage from the show, chop it up into as many pieces of content, post it organically…” (00:00; restated at 18:05)
• Organic vs. Paid:
  • Organic means “posting on social without putting paid media behind it.” (00:08, 18:05)
  • Once something performs well organically, amplify with paid ads targeted at relevant audiences for a major boost.
  • “If something hits...I’m running thousands of dollars in ads against certain demos.” (00:34, 18:30)
• Feedback Loop:
  • Social media’s algorithm provides real-time, scalable feedback on what material resonates—a more powerful “test room” than small clubs.
  • “Let the algorithm be your feedback loop, it’s better than Conan’s subjective opinion or seven shows in Buffalo.” (21:17)
  • Post as much as possible (“50 posts a week, not one” – 25:10) to maximize learning and reach.
• On Overexposure:
  • Gary dismisses "overexposure" as an outdated, “old Hollywood concept.”
  • “Because we live in such a fragmented world, nobody has overexposure. And with all due respect…neither one of you are overexposed.” (56:48)

2. Behind the Scenes in Comedy Content

• Show the Process:
  • Fans are increasingly interested in seeing not just polished specials, but the real process—workshopping, running jokes by peers, the creative journey.
  • Mark presents clips of running jokes by other comedians; Gary encourages more of this transparent process. (28:44)
  • “I guarantee…your special is better if you do it this way because you would have a much better read.” (28:17)
• Balance of Exposure & Mystique:
  • Some comedians fear losing mystique; Gary thinks you control your own exposure level—superstardom requires relentless output, but “you can always take your foot off the pedal.” (61:03)

3. AI & The Future of Content Creation

• Hasselhoff AI Rule:
  • Gary predicts global fanbases will emerge thanks to advances in AI dubbing and translation. (05:02, 04:44)
  • “All of our content will be done in AI in a manner where it’s not subtitles, not bad dub…perfectly AI matched.” (05:44)
• AI Stand-Up Comics:
  • Debate about AI-created performers possibly overtaking real standups in the future.
  • Mark and Chris prefer AI to remain a tool for writers, not to replace stagecraft or live performance authenticity.
  • “There will definitely be a writer…who is gonna stand up an AI standup comic that they own…It just happens to look like a human.” (36:34)

4. Modern Promotion & Selling

• Commerce-tainment:
  • Emerging trend of “live shopping” and content creators selling directly via platforms like TikTok.
  • “You men should create a product and start doing live shopping where you’re whiskey…You guys would crush it.” (49:33)
• TikTok’s Unique Power:
  • TikTok Live “throws lives into people’s For You page at a higher propensity. The people that are about to show up…may not know any of the three of us. It’s random people. But random people is no different than having a Netflix special…” (56:14)

5. Sports Fandom and Tribal Behavior

• Spirited debate about New York sports teams, Bills vs Jets, Yankee nostalgia, and the “tribalism” of fandom as a rare acceptable form of irrational loyalty.
  • “I only understand why people hate each other…through the lens of sports.” (14:59)
• Nostalgic anecdotes about growing up in Jersey, first Knicks games, and the cross-generational experience of rooting for the same team—sometimes with an aggressive edge.

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Memorable Quotes & Moments

• “I like the losing. I like the process. I’m serious.” — Gary Vaynerchuk on being a fan (01:25)
• “No matter how smart my comic friends are…the AI algorithms and social are better than Conan’s subjective opinion.” — Gary (21:17)
• “Just like, you gotta believe in yourself, man…The OGs in your guys’ game back in the day, that happened in America, let alone fucking other places.” — Gary (07:08)
• “Stand up is a pretty American new thing...most things, America has invented everything.” — Group discussion (07:29)
• “You’re better off…this is just a dramatically scaled [test room].” — Gary, on using the internet to test material (28:16)
• “No, that’s why I like you that you think that everyone defaults into sucking ass.” — Gary, on skepticism about live commerce (51:34)
• “99% of content on live shopping is what you would hate…it’s just low budget QVC.” — Gary (53:35)
• “Overexposure is 1987. Nobody’s that big…There are tons of people you think are [famous] who people have no idea who they are.” — Gary (57:24)
• “Anything I’m saying that’s not fucking fun? Fuck it.” — Gary, summarizing his philosophy on ambition and content creation (61:52)
• “We all look enough alike that any diss is a diss on yourself. It’s a mirror.” — Gary, on podcast host similarities (62:23)

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Notable Timestamps for Key Segments

• Content Strategy & Algorithms: 00:00, 18:05, 21:17, 25:09, 25:46
• Comedy as Process: 28:44, 31:16
• AI’s Impact on Content/Culture: 04:44, 05:44, 34:23, 36:34
• Modern Live Selling / Commerce-tainment: 49:33, 53:35
• TikTok Live Demo: 55:56
• Debating Overexposure: 56:48, 57:24
• Sports, Tribalism & Fandom: 01:25, 09:45, 14:59, 43:02
• Final Philosophies on Ambition and Fun: 61:03, 61:52

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Additional Highlights

• Showcase of Old School Photos: Gary reminisces about his diverse Jersey childhood, reinforcing his gratitude and optimism.
• Cultural Commentary: The group riffs on the shift from analog to digital connections in dating, stand-up, and everyday interaction.
• Playful Banter: Discussions about pantsing, school elections, and classic movies (Blazing Saddles, Spaceballs) weave levity through weightier marketing advice.

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Takeaways for Listeners

• Post More, Not Less: Creators should flood social platforms with authentic content and use performance data as a feedback loop rather than relying solely on subjective advice.
• Embrace Technology, but Stay True: Use AI and social tools to your advantage, but don’t let the platform dictate your core voice or compromise your mystique unless you want to.
• Leverage Live and Commerce: Experiment with live formats (“commerce-tainment”), especially as platforms like TikTok democratize audience access.
• Don’t Fret Overexposure: “Nobody is that big” in today’s fragmented digital world—if you want to grow, you have to show up.
• Success = Optionality + Fun: Pursue growth and visibility if you want, but build in the kind of life and process you enjoy.

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This episode is a must for content creators seeking tactical social media advice, comics interested in growing beyond the stage, or anyone fascinated by the collision of technology, pop culture, and comedy. It’s served up in Gary’s energetic, motivating tone, full of candid insights and the occasional f-bomb.

Transcript

[Gary Vaynerchuk]

The way to win on this game, please, is to take all the footage from the show, chop it up into as many pieces of content, post it organically, or.

[Mark Normand]

What do you mean, organically?

[Gary Vaynerchuk]

That means you're just posting it on social without putting paid media behind it. That's an industry marketing term. Organically normals are just like, post it, post it. And if something hits, which it will, cause you're talented. So in those 31 moments, you clip them up, you post them organic. Whichever one organically gets a million views. 500,000 off your baseline of 40,000. 100,000. I don't know your social well enough to know what your baseline is, but anything that over indexes.

[Chris Brown]

I.

[Gary Vaynerchuk]

If I'm. You am running thousands of dollars in ads against certain demos. You know the content of your special. So again, if you talk a lot of football stuff, you go, and football fans, like, there's a way for you to use ads. Yeah, it's a couple bucks out of your pocket. But the upside's so worth it because you know this. If you hit those ads hard for the three, four days before it hits and you really have that opening and the algorithm gets you, you know, you get more tune in, which takes you Instead of number seven, you'll be in there. But being seven versus one and being seven on top 10, Netflix for a half a day and then 11 and being off the grid versus being one for 48 hours changes everything for you. Okay, this is the GaryVee Audio Experience. I like the losing. I like the process. I'm serious. I grew up a huge Yankee's character. Yeah. I grew up a huge Yankee fan and a huge Rangers fan.

[Chris Brown]

Yeah.

[Gary Vaynerchuk]

Did you get a taste? And after they won, like it was. I stopped caring.

[Chris Brown]

Yeah.

[Mark Normand]

Yeah. Don't you think we should give them the jersey? Just give the jets the jersey. Cause we got the Giants.

[Chris Brown]

He doesn't want that.

[Mark Normand]

He's a fan.

[Gary Vaynerchuk]

Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. I'm a Jersey boy, so you're from Jersey? Yeah. I'll be thrilled with the jets and

[Mark Normand]

the stadiums and Jersey, by the way.

[Gary Vaynerchuk]

Anyway, the Giants and Jets are New Jersey football teams. They play and practice in New Jersey.

[Chris Brown]

The only technically New York team is the Bills.

[Gary Vaynerchuk]

But, like, we all know this. I mean, everybody at home, we all know this. Buffalo is dramatically more Canada than it is New York, than it Is New York City.

[Chris Brown]

No, no.

[Gary Vaynerchuk]

But I think. But I think. I think we know this, though, right?

[Mark Normand]

Like, I never thought I would.

[Gary Vaynerchuk]

I love when the Buffalo fans are like, we're the New York. And, like, the world views New York as not New York State. They view it as New York City. And I love my Canadian brothers and sisters.

[Mark Normand]

Sure.

[Gary Vaynerchuk]

And I actually, you know what? I hate the Bills, but, like, I love the people of Buffalo. Like, it's a gritty. Yeah, exactly. That's just real talk. But, like, with all due respect to my Buffalo brothers and sisters, you're dramatically more Canada than you are New York City.

[Mark Normand]

By that logic, the Chargers are Mexico.

[Gary Vaynerchuk]

Yes, I'm into that.

[Mark Normand]

Oh, all right.

[Gary Vaynerchuk]

I'm fine with that. Forever shorter players, cock fights during halftime. I'll take a cockfight at halftime. That'd be good. NFL. That's the way they should do it. Yeah.

[Mark Normand]

Bad Bunny did miss out on the cockfighting. It was all supposed to be Puerto Rican culture.

[Gary Vaynerchuk]

By the way, the Bad Bunny content that's being made that translates to what he said on Social right now is dominating. I love to kind of just follow what is happening in pop culture. Sure. Just the people that were like, he's such an amazing performer. But I think it's funny that now a lot of people realize what the words translate to.

[Mark Normand]

Oh, let's hear it. I don't know any of that.

[Gary Vaynerchuk]

It's basically like, I just. Well, it's not even. Like, it's actually very mellow, but it's like, I have so many girlfriends. I have so many girlfriends. I told my auntie that I have a lot of girlfriends. What do I do with all these girlfriends? It's pretty basic.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

And it's been funny to watch people get into it.

[Mark Normand]

I love. Like, my mom is super liberal, so she has to be like, I love Bad Bunny. He's so great.

[Gary Vaynerchuk]

Without knowing anything.

[Mark Normand]

I think he's saying, live in la vida loca. Shut up.

[Gary Vaynerchuk]

Yeah. We've definitely gotten sports oriented in politics. Like, blind. Like the jets can't. Yeah. Like, I loved it when life was just sports that way. Like, I love sports where, like, no matter. Here it is.

[Mark Normand]

Oh, wow.

[Gary Vaynerchuk]

This is a good version of it. This is so well done.

[Mark Normand]

Wow.

[Gary Vaynerchuk]

Believe me when I say this.

[Mark Normand]

Trust me, Tell me, tell me, tell me.

[Gary Vaynerchuk]

Do what you wanted to do.

[Chris Brown]

It's like if you watch Parasite dubbed.

[Gary Vaynerchuk]

Keep going, keep going. This is too good. Keep going.

[Mark Normand]

That's true.

[Gary Vaynerchuk]

My people in the Bronx know what's up. Feeling high through Washington Heights.

[Chris Brown]

I like this better, actually.

[Gary Vaynerchuk]

This is incredible, by the way. By the way, this is all of our futures. But by the way, this is all of our future.

[Mark Normand]

What?

[Gary Vaynerchuk]

Double, no, no halftime show, dude.

[Mark Normand]

Puerto Rican.

[Gary Vaynerchuk]

You guys are gonna enjoy your content. And you speaking Mandarin more than English.

[Mark Normand]

Great. More fans.

[Gary Vaynerchuk]

Yeah. You guys are about to explode. You know this, right? I see a huge future for you guys.

[Chris Brown]

This is his thing. He's really positive.

[Gary Vaynerchuk]

No, no, I am positive.

[Mark Normand]

I love it.

[Gary Vaynerchuk]

But I actually believe this.

[Chris Brown]

He kind of looks like if we fucked him,

[Gary Vaynerchuk]

which is a huge compliment. Cause I find you guys very attractive. Real talk. This is the future for all content creators. Like, we're going into a wild era in the next 24, 36 months. A lot of, you know, I'm calling it the Hasselhoff AI Rule. You know how Hasselhoff was huge in Germany when we. Right. You guys are probably gonna explode in South Korea is my personal guess.

[Mark Normand]

My dick is huge in Korea.

[Gary Vaynerchuk]

Huge.

[Mark Normand]

Yeah.

[Chris Brown]

By the way, he means explode. I think we're really gonna explode in

[Gary Vaynerchuk]

North Korea and South Korea. If his dick's huge in South Korea, it's gonna explode in South Korea too. So, like, I think that a lot of us that produce content are gonna find ourselves building fan bases in places we never could have imagined.

[Mark Normand]

Yes.

[Gary Vaynerchuk]

Because all of our content will be. Will be done in AI in a manner where it's not subtitles, it's not bad dub like we see on Netflix. It will be perfectly AI matched. And right now, in fact, in the meta of it all, right now, we are talking Portuguese and Korean and Mandarin and Russian and I don't know, like, back to the way you guys look like Eastern European. Like, I think you could explode in Poland. I think is a good one for you guys.

[Mark Normand]

Well, he's a Russian descent.

[Gary Vaynerchuk]

Yeah, I know. That's why,

[Chris Brown]

Again, I'm going to Poland, I think, in September. I've never been. I'm really pumped to go for, like,

[Gary Vaynerchuk]

family reasons or business reasons.

[Chris Brown]

I mean, we tour.

[Gary Vaynerchuk]

I know you guys do. Yeah. I mean, you've never done.

[Chris Brown]

Have you gone anywhere where you're like, oh, I did not know people like me this much in this part of the world.

[Gary Vaynerchuk]

The first one was I did a speech in Kuwait like a thousand thousand years ago, like. Like 2007, when I was plenty small in America, let alone thinking that someone would know me in Kuwait. But for some reason, one of my YouTube videos went viral in Kuwait, and I spoke there. I also curse like a true standup comic on stage as a business talker so like everyone scared me before I went there. Like, you're gonna fucking curse in Kuwait and they're put you in jail for 40 years. All this propaganda. But that was the first time I was like, wow. Like, you know, I always believed in

[Chris Brown]

what the saddest reason to go to prison is.

[Gary Vaynerchuk]

Just like, you gotta believe in yourself, man. Like, sorry, by the way, the fucking OGs in your guys game back in the day, that happened in America, let alone fucking other places. That's right.

[Mark Normand]

Oh yeah, the real cancel.

[Gary Vaynerchuk]

Like, you know, like real time. I mean, just like really like, it's crazy. The evolution.

[Chris Brown]

This is a new stand up is pretty new. That's the thing. You know, comedy's been around forever, but stand up the way we know it

[Mark Normand]

is new and American. Pretty American news.

[Gary Vaynerchuk]

I mean, like let's be most things, like with real talk, like America's pretty unparalleled and unprecedented in the things that events. We got a couple things, like we've invented everything.

[Mark Normand]

The car, the tv, flight, Internet.

[Gary Vaynerchuk]

It's a pretty big deal.

[Mark Normand]

Jazz, stand up, nuke country, nuke basketball, football, baseball.

[Chris Brown]

It's like love basketball.

[Gary Vaynerchuk]

I mean, what else do you want from us?

[Chris Brown]

That's where I met you. You're a big Knicks fan too.

[Gary Vaynerchuk]

Die Hard. Yeah, yeah. Broke to represent. I never think about what to wear. I'm like, you know what, I'm gonna see him today. I'm gonna fucking bring it. There's no reason not to bring positive vibes. Which is exactly what I think this handsome gentleman did to me in reverse. He's like, this Jet fan's coming, I'm gonna wear this Bills thing.

[Chris Brown]

You just shamed him into taking.

[Gary Vaynerchuk]

No, no, no. He's representing. Actually, you know what? This was the first year I felt all four super bowl losses for the Bills didn't feel bad. They were my four high school years. It was devastating Being a Jets at four, you know, high school is prime fandom. If you're a maniac, it's the prime of the prime. You're old enough to know you've got enough downtime and you're a lunatic to like be all in. The Bills went to fucking all four Super Bowls of my high school years. Never felt bad that they lost. This was their window this year. Like, if you're a Bills fan, this was the one.

[Chris Brown]

I like Josh Allen a lot.

[Gary Vaynerchuk]

Well, he's the best dude. I hate him as the football player, but in real life, real talk, he's a great dude.

[Chris Brown]

I love watching him. He's one of my. He's probably my favorite to watch.

[Mark Normand]

Oh, really? What'd you think? Aaron Rodgers, that whole thing.

[Gary Vaynerchuk]

I'm still devastated about that. Talk about jets fandom. Like, that team won seven games without Aaron. Aaron coming off an Achilles at his age. The following season, the second half of that season, the jets put up fucking points. They fired Salah. Their defense fell apart because they were brilliant enough to make their defensive coordinator the head coach, which is not what you do in a football team. You always take like the running backs or linebackers coach because you have continuity. But this moment sums up the last 15 years. Watching my 12 year old at the time or 11 year old son cry. When Raren sat. When he sat right back down, right. Cause he got up and then he sits down. And when he sits down, I just basically blurt out. Cause I'm completely psycho. I'm like, he's fucking out for the year. And start losing my mind.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

And then I turn to the left. I mean, this is. By the way, this is where Jets. I just want everybody to understand. Jet fans, you're watching right now, one of the seven best moments in jets history.

[Mark Normand]

Wow.

[Gary Vaynerchuk]

Yep. This a man carrying a flag. Yeah, that's it.

[Chris Brown]

That's top seven, I believe.

[Gary Vaynerchuk]

Yeah. And then five minutes later after this, he literally stands up, sits down and it's over. And it was the first play, wasn't it? It was the third. The fourth. Fourth play. Third play. Third play. Third or fourth play? I think the first play was the first down and there was second series. Former Bill or you know, you know, like, it's just like, like what I. Yeah, here it is.

[Mark Normand]

Damn.

[Gary Vaynerchuk]

Breaks down and time runs out. Down goes Rogers and the sack for Leonard Floyd. And now hopping. And now

[Mark Normand]

after spending three years with the Rams, former first round pick of the Bears. And now Rogers. There it is. Really?

[Gary Vaynerchuk]

Of course you are. He's a Bills fan.

[Mark Normand]

We lost.

[Gary Vaynerchuk]

Yeah, he did lose Antonio in a miracle win. Antonio Gibson as a rookie at the time ran back a kickoff in overtime, but we really lost. You might have lost the battle, but we lost the war. And in reality, like, yeah, man, what do I think? I think that jets team makes the playoffs. Things are very, very different. I believe that because they win one with him. It's just like, I mean, two years later, he's like, two years later, he's good enough to make a Steelers team, get to the playoffs.

[Chris Brown]

Do you feel like the jets are kind of cursed?

[Gary Vaynerchuk]

I don't really believe in that shit. I don't think like Namath like fucked the devil the night before the fucking super bowl and like won and like he fucked someone for sure. Zero interceptions this whole season.

[Chris Brown]

That's remarkable.

[Gary Vaynerchuk]

Zero interceptions, anyone? No, no. The jets are the first team in NFL history. We just did it. We did not have an interception all season.

[Chris Brown]

Oh, wow. Oh, you.

[Gary Vaynerchuk]

Oh, you didn't have an interception all season. We did not create. We on defense did not have an interception all season.

[Chris Brown]

Yeah, that's what I mean. That's crazy.

[Mark Normand]

Damn, that's bad.

[Gary Vaynerchuk]

That's bottom of the barrel stuff. We are definitely like. What's crazy is. What's crazy is in the late 90s we went 115 in 97, like the jets were definitely like, boo. And then really when Parcells came from 98, where we went to the AFC 96, we were 1 in 15. Parcells first year was 97. 98, we go to the AFC championship game, we go to two more championship games with, you know, Sanchez and Rex. You know, from 98 to 2011, in that 13 year window, we make the playoffs six, seven times. We go to two AFC championship games, we win plenty of playoff games.

[Chris Brown]

Sanchez sold us or something to get to that AFC championship.

[Gary Vaynerchuk]

No, no.

[Chris Brown]

Just beat the shit out of some dude, right?

[Gary Vaynerchuk]

Yeah, he got a little bit weird. I love Mark.

[Chris Brown]

That's like the version of Damn Yankees or something. He like sold his soul and then he's like, alright, but I gotta beat the shit out of an old man now.

[Gary Vaynerchuk]

But these right now, right now though, the last 15 years. We've not made the playoffs in 15 years. It's the longest drought in North American sports. There's no team in hockey, baseball, football or basketball that has not made the playoffs longer than the Jets.

[Mark Normand]

Worse Jet than Lolita Express.

[Gary Vaynerchuk]

So, yeah, it's been rough, boys.

[Mark Normand]

Yeah, I'm sorry.

[Gary Vaynerchuk]

On brighter news. What about you guys? Like from afar, if I may just give some flowers.

[Mark Normand]

Oh, gosh.

[Gary Vaynerchuk]

It's been enjoyable to watch the growth over the last two, three years. It's been very obvious that this is bad.

[Mark Normand]

Well, we can't take compliments.

[Gary Vaynerchuk]

No.

[Mark Normand]

But hey, it's good to have you.

[Gary Vaynerchuk]

All right. Thanks for having me.

[Mark Normand]

At least your son is into the team. Wouldn't that be more, more of a bummer? If your kid hated the jets, yes, I'd be dead.

[Gary Vaynerchuk]

Well, by the way, real quick, the truth is he'd be like, there was no option. You can do anything in my family. You can't be a fan of a team that's not the jets or the Knicks. Yeah, that would be like.

[Chris Brown]

That would break my heart.

[Gary Vaynerchuk]

I went to College. My brother's 11 years younger than me. Best friend of my life. Started a lot of businesses with my brother. He actually runs a sports agency. He runs Vayner Sports, our sports agency. You know, we have sauce. Gardener, her cousins. Brandon Miller in basketball. Like, it's a big firm. He's 11 years younger. I went to college. I was 18. Obviously, I come home for that first Thanksgiving. I walk in and he has a Barry Sanders jersey.

[Mark Normand]

Oh, boy.

[Gary Vaynerchuk]

In his closet that my mom bought. I didn't even talk to him. I looked at him. Hug, kiss, miss you. Let's play video games after dinner. So happy to be. Back seat in the corner. No talk. Just grab it, take it out of the closet, bring it into my room, pull out the scissors from my desk, and literally cut it up.

[Mark Normand]

Whoa.

[Gary Vaynerchuk]

That's my life. That's right. He was fine. He thought, like, I don't. He was 7. My mom was pissed. I was born in the Soviet Union. You don't throw out 13 cents of food, let alone cut up a $30 shirt. Sure, she should have. She was pissed.

[Mark Normand]

Damn.

[Gary Vaynerchuk]

And it was the first time. This is like, that college provided. It was actually the first time I ever went back at my mom in my life. I didn't even think about disrespecting my mom. I was like. Yeah. I was like. I was like, mom. I was like, not this.

[Mark Normand]

Wow.

[Gary Vaynerchuk]

Yeah, Mom.

[Chris Brown]

Cause you thought it was, like, character building to do that.

[Gary Vaynerchuk]

I only understand why people hate each other in real life. Race, gender, religion. Only understand it. I think it is the craziest fucking shit. I'm so pissed at all of us right now. The fuck's the matter with you fuck faces? Hating people for no reason other than different. But I do understand.

[Chris Brown]

Yeah.

[Gary Vaynerchuk]

That gentleman. It was weird what my chemicals did. When I saw the bills coat. It was weird. I'm telling you. I brought him down nine times in the first two minutes. I can only imagine that if we

[Chris Brown]

had, like, a black producer and he's like, I don't know what happened to me, dude. I went. I saw Red get a FUBU sweater.

[Mark Normand]

I cut it up.

[Gary Vaynerchuk]

I looked. I literally. I literally do. I literally can understand tribalism in human race only through the lens of sports.

[Mark Normand]

Well, it's better through sports. I mean, that's a good channel.

[Gary Vaynerchuk]

That's real.

[Chris Brown]

It's all.

[Mark Normand]

It's a game.

[Chris Brown]

That it's fun.

[Gary Vaynerchuk]

That when we're at the Garden and we're gonna be psychos, this Summer. And when the fucking Pacers. Well, not this year.

[Chris Brown]

Cause it fucking hurt my beer with the Pacers game. And they fucking beat us again.

[Gary Vaynerchuk]

I know. I saw you guys. No, but no team.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

I hate Indiana. What a shithole Indiana is. Reminds me of Buffalo. Is that true?

[Mark Normand]

I believe so.

[Gary Vaynerchuk]

Is that true? That's a good fun fact.

[Chris Brown]

It's also where a whiskey is distilled.

[Gary Vaynerchuk]

Well, that. That I respect, but I actually love the University of Indiana, so I better not shit on it.

[Chris Brown]

Oh, dude. Yeah, Bloomington's great.

[Gary Vaynerchuk]

Great.

[Chris Brown]

I. I have a Hoosier.

[Gary Vaynerchuk]

I just hate the Pacers, by the way.

[Chris Brown]

No, it's the Pacers.

[Mark Normand]

I really hate Tennessee.

[Gary Vaynerchuk]

Yeah. It made no sense. Sense to me that it wasn't in the south on Christmas Eve. Congrats.

[Mark Normand]

Wow.

[Chris Brown]

Crazy KKK ties to Indiana, by the way.

[Gary Vaynerchuk]

By the way. By the way. By the way. This is remarkable. The fact that the KKK was founded on Christmas Eve is not talked enough about.

[Chris Brown]

That's hilarious.

[Mark Normand]

Very Jewish of them.

[Gary Vaynerchuk]

Wow.

[Chris Brown]

The next day they had Chinese food.

[Mark Normand]

Okay. Force. The powerful force based in the Indianapolis.

[Gary Vaynerchuk]

I see. Respect. Good shit.

[Mark Normand]

Thank you. Thank you. My dad's a dragon. Sorry. So, yeah, I got a question, please. So you're a big hustle grind guy. You're good at Internet promoting. Getting the word out.

[Gary Vaynerchuk]

Yes.

[Mark Normand]

I got a Netflix special coming out in one month. What is your advice? Or give me a pitch to really get this puppy out in the world. Because they make us promote it. These queens queefs sit on their ass. They got all the money in the world, but they make us do all the heavy lifting.

[Gary Vaynerchuk]

Queef. The word that most made me laugh in junior high. I'm excited that you brought it back.

[Mark Normand]

Ted Sarando's just pulled the queef.

[Gary Vaynerchuk]

Do you have the rights to all the raw footage, or does Netflix.

[Mark Normand]

Not all of it.

[Gary Vaynerchuk]

Not all of it. Right.

[Mark Normand]

They have a lot of it.

[Gary Vaynerchuk]

Now, when I say the rights, here's what I mean. And I'm empathetic because I do this for a living. Netflix would be hesitant because they have this thing that if you put out too much, people won't tune in.

[Mark Normand]

Oh, is that right?

[Gary Vaynerchuk]

But I will tell you that the way to win on this game, please, is to take all the footage from the show, chop it up into as many pieces of content, post it organically.

[Mark Normand]

What do you mean, organically?

[Gary Vaynerchuk]

That means you're just posting it on social without putting paid media behind it.

[Mark Normand]

Oh, okay, okay, okay.

[Gary Vaynerchuk]

That's an industry marketing term. Organically. Normals are just like post it. Post it. And if something hits, which it will. Cause you're talented, you definitely have at least one good fucking moment.

[Mark Normand]

Oh yeah, there's a couple.

[Gary Vaynerchuk]

What do you think, 17?

[Mark Normand]

Well, it's an hour long, so I hope.

[Gary Vaynerchuk]

Oh, so you 17. 31 good moments.

[Mark Normand]

All right, I'll take it easy.

[Gary Vaynerchuk]

So in those 31 moments, you clip them up, you post them organic. Whichever one organically gets a million views. 500,000 off your baseline of 40,000. 100,000. I don't know your social enough to know what your baseline is, but anything that over indexes, I. If I'm. You am running thousands of dollars in ads against certain demos. You know the content of your special. So again, if you talk a lot of football stuff, you go and football fans, like, there's a way for you to use ads. Yeah, it's a couple bucks out of your pocket. But the upside's so worth it because you know this. If you hit those ads hard for the three, four days before it hits and you really have that opening and the algorithm gets you, you get more tune in, which takes you instead of number seven. Cause you're gonna fuckin be in top ten regardless. Hopefully, I think you're at that point in your career. I believe it. You'll be in there. But being 7 versus 1 and being 7 on top 10, Netflix for a half a day and then 11 and being off the grid versus being 1 for 48 hours changes everything for you.

[Mark Normand]

Okay, so Harry, if I gave you

[Gary Vaynerchuk]

my phone right now, I would take it and said, can you make a video for Mark? Yes.

[Chris Brown]

Lead him with a hook, get him

[Gary Vaynerchuk]

to say something to camera. Yes.

[Mark Normand]

Oh, geez. A lot of pressure, but he's up for it. Anybody can do it. It's him.

[Chris Brown]

So here, make a video.

[Gary Vaynerchuk]

You can use anything in the room. His face. Yep.

[Mark Normand]

Make him.

[Gary Vaynerchuk]

I'll use my face because it'll get more views, right, Mark, Why should people fucking watch this special?

[Mark Normand]

Hey, it's a good special. A lot of jokes, very funny.

[Gary Vaynerchuk]

No, that's not enough, bro.

[Mark Normand]

Oh, it's. It's good.

[Gary Vaynerchuk]

Like real talk. Real talk.

[Mark Normand]

I'll name all the Epstein people by name. I have all the names. Everyone does the black marker so I can tell you who's on them.

[Gary Vaynerchuk]

Tune in to Netflix right now. Tune in Netflix now. Like it's basically a lot of that kind of stuff.

[Mark Normand]

Oh God.

[Gary Vaynerchuk]

Right. But then again, but then again, it's that mixed in with when he made the Epstein joke. You put in a clip from the special. And there's a little post production, very easy shit. Even in Cap cut Adobe, you can do it. And here's the key of marketing in 2026. It's all social, organic, it's multiple accounts. Let me give you a real. I'm going very nerdy but I want to give you one that's gonna really work for you, okay? If I'm you guys, you create a TikTok handle that doesn't exist yet. Arkspecial. What's the name of the special? None too pleased at none too pleased at Mark's Netflix special. Two new accounts and you're fucking posting organically there like crazy.

[Mark Normand]

Got it.

[Gary Vaynerchuk]

And again, here's the key, here's the key. When it does well, when it. I didn't get here with my fucking looks, even though we all look alike,

[Mark Normand]

I'm gonna look like you.

[Gary Vaynerchuk]

When it gets a lot of organic views that needs to be discussed, do you put paid media behind it? Do you clip it and put it somewhere else? Like what do you like the insights from knowing what hit? In fact, if I was a stand up comic, which I secretly why I want to hang out with these guys, I secretly, if you look at my business keynotes, I have that cadence, but I don't have this skill. But if I was cooking on my special or like what I was really working when I go in the lab, I know some of my most successful standup comic friends, they like really go off the grid. I don't know your guys process. I would be putting out shit. Not the whole thing, but using social's AI relevance algorithms to my advantage to tighten up the shit. No matter how smart my fucking comic friends are. And they could sit through it no matter how hard I try and play it in smaller clubs before I get to the prime time AI algorithms and social are better than fucking Conan's subjective opinion. Or seven shows in Calgary, Buffalo, Indiana, Tennessee, where not a lot of people are to get a feel for it. It's going to outpace it. So the combination of the new and I look at it like a barbell. I like the analog. I like going to the club and trying it out. Right. I like that. But I also like weaponizing this new digital world and putting out little pieces. Do both because I think it's even more upstream. I think social can actually impact the set to be even better. I'll explain. Okay, you're working on something. You're working on your next thing.

[Chris Brown]

Yeah. Taping next week.

[Gary Vaynerchuk]

Is that true?

[Chris Brown]

Yeah, yeah.

[Gary Vaynerchuk]

You know, okay, first of all congrats. Fuck, man. If I'm just May, I'm just gonna do it for the whole genre. I'm 50. Like HBO. Stand up like Andrew Dice Clay. And by the way, like. Like, my buddies all made fun of me in college. Cause Everybody came with CDs of music. I came with Sandler, Jerky Boys, Richard Pryor. Like, stand up for me is to watch what's happened.

[Chris Brown]

Those Sandler albums were like, innovative, man.

[Gary Vaynerchuk]

Massive. What about the Jerk? What about Bro? What about the Jerky Boys? Are you too young for this? You're too young, right? How old are you?

[Chris Brown]

I'm 39.

[Gary Vaynerchuk]

I think you just. Maybe just a hair like a decade above. I prank called people in 8th grade just because I'm like, I want to be like them. I would just. Fuck it. It was the best. It was the best. And then to me, Richard Pryor, I know he gets. Thank God he gets the flowers. He gets. I think it's. I think he's even better than people, like, truly actually realize.

[Chris Brown]

Peak is insane. I mean, like insane, bro.

[Gary Vaynerchuk]

It's fucking. It's just so different. I feel like everyone's a weird derivative of him in some shape or form. He's that top of the trip. And obviously others, Carlin and Bruce. But nonetheless, here's how. If this was a week from now, your shit's tight, you pretty much know what you're doing.

[Chris Brown]

Yeah, but. Yeah, but after that, I'll be a cripple for quite some time.

[Gary Vaynerchuk]

Respect. But I would say this the next one. When you're like in the earliest of stages, just thinking of shit. I think when you like, here's what I would do. I would try a lot of shit on stages in small places, film it, and then really see if you can put little mini clips out. You're gonna get a different response from 38 people, 57 people in Cincinnati, than you might get from Coast. You know, I don't have to explain what I'm saying to you. Use the algorithms to your advantage. Let me explain something to everybody that might be valuable for anyone who's listening. Small business owner, somebody's trying to pop off the algorithms, expose you, they don't change you. Everybody's algorithm is a complete direct correlation to what they're engaging with and searching and looking at.

[Mark Normand]

Yeah, but you don't want to curate to the algorithm because that's gonna change your post, correct?

[Gary Vaynerchuk]

Correct. It's actually the opposite. You're exactly right. You wanna only do your shit post at scale.

[Mark Normand]

What does that mean?

[Gary Vaynerchuk]

That means 50 posts a week, not one.

[Mark Normand]

Oh, wow.

[Gary Vaynerchuk]

Follow me. I know men. I know. But it's not. I'll tell you why. When you're even writing again, I don't know your process, but as you're putting together your next special, like, literally right after Tampa, it's gonna be another year, six months. I don't know your cadence. Right. Respect. 18 months. Even when you're writing, even when you guys are jamming, you're fucking filming it. You guys laughed. It goes out. It fucking goes out. I would literally film every second from day one of the fuck. I'm on the hook. Yeah. That's why he's filming literally every, like, I. Basically.

[Chris Brown]

Speaking of shit later, he's like, let me get.

[Gary Vaynerchuk]

Yeah, hell yeah. Because shit taking a shit gets views. With all seriousness note, I think if you film the whole process, put out lots of pieces, you can use it as a feedback loop. And here's the best part.

[Chris Brown]

Isn't it good to have some mystery, though?

[Gary Vaynerchuk]

Yes, it is. Because it feels like if you feel like, I get it, we're gonna become

[Chris Brown]

a society of everyone just walking down the street, like. And then I said. And you're just like.

[Gary Vaynerchuk]

But you know what the best part is? And I've. You know, we've all seen that, like, video and all that stuff. Yeah. But the fucking truth wins. Meaning we're not gonna be a society of everyone filming because everyone give ham Bondi. Because every. Well, yeah, governments are gonna be filming everything that's done. Robots filming. Everything is done. Like, surveillance state is real for our grandkids.

[Mark Normand]

The ring camera, it's got everything.

[Gary Vaynerchuk]

It's gonna be real. Way more than that.

[Chris Brown]

I feel like it's changed the way. I don't like that the way to meet people is through our phones. I miss eye contact. I can't get a fucking woman on the street to make eye contact now. Because they're all on their phones.

[Gary Vaynerchuk]

So prior you were just like. You really liked a good street encounter.

[Chris Brown]

I think it was more organic, to use your word. Organic.

[Mark Normand]

I agree.

[Chris Brown]

No, and I kind of like that now.

[Gary Vaynerchuk]

It's.

[Chris Brown]

You want to make eye contact, you got to follow them in their hallway,

[Gary Vaynerchuk]

like, all the way down their hawk.

[Chris Brown]

Now it's like everyone's. Yeah, bro, I think everyone's on these apps now. I think it's just harder to meet people now.

[Gary Vaynerchuk]

It's easier and harder. Right? It's easier to meet than ever. There's so many people that were introverted, by the way. There's plenty of people who are 60 right now saying, shut your fucking mouth. I wish I had swipe right at scale. I would have fucking crushed. You know what I mean? There's plenty of people it would have been better for plenty of people that it's not as good for. But I would say to you, and you know this, like you're in control. You don't want to play that game. You don't have to. Yes. Are other people playing it? Yes. Are there plenty of people that agree with you both on the women and men's side at scale? In fact, it's very clear that the early trends are in place, that Gen Alpha, the young crew behind Gen Z, is in full agreement with you and going much more analog. What I'm saying is I actually would love to see the process of you working on a joke along the way. And then I've got a show about that.

[Mark Normand]

Oh, yeah, we're working on that.

[Chris Brown]

Yeah.

[Gary Vaynerchuk]

So to me, seeing little clips, especially once the first one hits. I like it now it's in my feed. I see another version. And then when the special comes to see that you tweaked it a little bit, I actually think that's super interesting and I think a lot of people would like that. I'm not asking you to put up the whole fucking special.

[Mark Normand]

Right.

[Gary Vaynerchuk]

But I think there's a way that yours. I guarantee, in fact, that you would have a better special if you did it this way, because you would have a much better read. This is why all of you were brilliantly doing this for decades. Doing small shows in small areas to get a feel for the prime time. This is just a fucking dramatically scaled. I love this.

[Mark Normand]

Oh, see, I've got some nerd shit.

[Gary Vaynerchuk]

No, this is fucking smart.

[Mark Normand]

So this is me running a joke by other comedians, which is what you guys do. That's all we do. And no one ever has shown this. That's what I say. I've got nipped. I suppose I was gonna make fun of Jews. Yeah.

[Chris Brown]

Fucking Bobby Kelly flicks my nipple. I hate the nipple flick.

[Mark Normand]

Hate the nipple flick.

[Chris Brown]

We're too old for a nipple flick.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

We got into a very big combo the other day about pantsing. Can you guys do a joke about. Pantsing is very. Pantsing was very big.

[Mark Normand]

I got pants in front of a woman in like seventh grade.

[Gary Vaynerchuk]

A woman or a girl?

[Mark Normand]

In front of a girl.

[Gary Vaynerchuk]

Okay.

[Mark Normand]

God.

[Gary Vaynerchuk]

I just wanted. I wanted to make sure what's going on.

[Chris Brown]

But he pants more important if you know the other way.

[Mark Normand]

Tiny dick out. The whole thing in Schoolyard. And it was like full on fist fight. Because I was so enraged because.

[Gary Vaynerchuk]

How'd you do in the fight?

[Mark Normand]

I kicked his ass. I jumped.

[Gary Vaynerchuk]

No way.

[Mark Normand]

Which was.

[Gary Vaynerchuk]

You did win.

[Mark Normand]

I won. Yeah. I jumped, kicked him in the stomach. He went down and I really pummeled it with my little dick. But yeah, that was.

[Gary Vaynerchuk]

Did you use your fist or just your dick?

[Mark Normand]

No, the dick didn't do any damage.

[Gary Vaynerchuk]

I got it. He had to switch to hands.

[Mark Normand]

Yeah.

[Chris Brown]

Wedgies.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

I will say pantsing was terrified me from 92 to 94. And you remember the biggest moments. I guess I'll say it. I hope her kids like ask her about it. Because it's just a funny thing now. I hope. 32 years later. But like Michelle Lamontagne got pantsed in like our main.

[Mark Normand]

A lady.

[Gary Vaynerchuk]

A lady. Which was super inappropriate. And like 1994, North Hunterdon High School. La Fontaine. La Fontaine.

[Mark Normand]

Pull her up. Maybe she's got only fans now at all.

[Gary Vaynerchuk]

It was a preview. She was a nice girl too. It sucked.

[Mark Normand]

Who passes a lady?

[Gary Vaynerchuk]

Some jerk off probably. Like I'm trying to think who in my class would have been good.

[Chris Brown]

I think she may be married and

[Gary Vaynerchuk]

has a different name now. Yeah, that's probably right.

[Chris Brown]

Or she changed her name for another reason.

[Mark Normand]

Yeah.

[Chris Brown]

Keeps telling the story.

[Gary Vaynerchuk]

Text me.

[Mark Normand]

First time.

[Gary Vaynerchuk]

I'm so changed. She preempted. She was smart. She's a genius. She's like, I bet you someone will tell this story in 32 years. I'm gonna change my name.

[Mark Normand]

You have the loose lips. We're having fun.

[Gary Vaynerchuk]

You guys are damn fucking good.

[Mark Normand]

Yeah. Charles Watney, he was the guy.

[Gary Vaynerchuk]

No, I really think that the process of the jokes and the road to the standup in social at scale as a promotion vehicle, but also as a test bed for material, I think makes both of you. And you guys are very legit in your fucking game. And for you guys, I think your fucking special is better. If you went psycho on that process.

[Mark Normand]

I love it.

[Gary Vaynerchuk]

I don't think you compromise it. I think there's ways to hedge. You know what the punchline is. You don't wanna compromise. I get it. But I'm telling you, it would fucking work. And I'm gonna tell you again, you're better. Best friend comics, you know, testing it out. It's tiny compared to the algorithms. The algorithm's the fucking world.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

True to that and to your point, you're not compromising the content's finding its audience, which is building micro fandom to the punchline moment. It's like book sales, right? Everybody comes to me. I've done well in book sales.

[Chris Brown]

How many books have you written?

[Gary Vaynerchuk]

I've written seven. I have six New York Times best selling books.

[Chris Brown]

Whoa.

[Gary Vaynerchuk]

Only my. Is that what you do when you're impressed?

[Mark Normand]

Yes.

[Gary Vaynerchuk]

So I tell people all the time, like, you're coming to me three weeks before the book's out. You're fucked.

[Mark Normand]

What do you mean?

[Gary Vaynerchuk]

The promotion starts? Yeah, six months. Like bills? Yeah, bro. Like I'm telling you. And by the way, what do you think is happening? You guys aren't lost on this. Tons of people are getting specials just because they're doing social. Well, you know this. So what is that? That's years in advance.

[Mark Normand]

That's promoting yourself.

[Gary Vaynerchuk]

That's it. But again, I think there's. I'm glad that you two are deep in like, what you just showed me would be one of the few things I would consume on television. Me, Gary. I'm just talking about me as a human. One of the few things I would watch is a show like that. Because I think the creative process. Crackhead mayors. Crackhead Mayors 4. I would. On the record, if you want one view, put out something called Crackhead Mayor's 4 the Search for 3. We're only on two right now. Did you know that that was the Spaceballs 2? Name Space. I believe this is true. It could have been myth and lore when I was a kid. When I was a kid, Spaceballs was my favorite movie.

[Mark Normand]

I love Spaceballs.

[Gary Vaynerchuk]

And the rumor was Spaceballs was gonna come out. I know it's coming now, finally. But there was gonna be. It was gonna be called Spaceballs 3, the search for two. Right in Spaceballs 3. There it is. There it is. There it is. No, no. For two. There it is. Was. Yes. Wait.

[Mark Normand]

Cause the search. I think it's the search for money.

[Gary Vaynerchuk]

That's a tag when I was a kid. Scroll down, scroll down. I think it was there plot. Spaceballs 3, the search for Spaceball. Yeah, there it is.

[Mark Normand]

There you go.

[Chris Brown]

We were just talking about. Because.

[Gary Vaynerchuk]

Oh my God. That was insane.

[Chris Brown]

Judd and Michael Bonfiglio killed that man. I. I loved it, dude. I mean, it was a wreck on the pod previously, so I just finished it. It's unreal.

[Gary Vaynerchuk]

90% of my saddles is perfect.

[Mark Normand]

It's amazing, actually.

[Gary Vaynerchuk]

Perfect.

[Chris Brown]

That is like. That is like. People say, like, you can't do this type of humor anymore. You really can't do that type of.

[Mark Normand]

Well, Dave Chappelle had the best line. He goes. They go, could you do Blazing Saddles today. He goes, you couldn't do it today. You couldn't do it then. Which is so true.

[Gary Vaynerchuk]

Yeah, there it is.

[Chris Brown]

I mean, the Producers is fucking genius.

[Mark Normand]

Producers is so ahead of its time. It's crazy. He bombed in the theater.

[Gary Vaynerchuk]

Just super talent. Super talent.

[Chris Brown]

Peter Sellers writes, correct letter, took it like, this is the page out. Two pages.

[Mark Normand]

Two pages.

[Gary Vaynerchuk]

What do you guys. What do you guys think about AI stand up comics taking your money?

[Chris Brown]

I don't even know what it is.

[Mark Normand]

Is that a thing?

[Gary Vaynerchuk]

Yeah. So let's explain. You guys know. This is what you guys all most respect. There are writers that you guys know that are better than anyone, but they don't have the ability to do it on stage. Yes, sure.

[Mark Normand]

Yes.

[Gary Vaynerchuk]

What about 12 years from now where that writer creates an AI person that fully looks like a person? Because that's where this is all going. And they now are the money maker because it's actually their ability to get to the core of the craft, not the vehicle that. That delivers the information, that gets the economics thoughts. Yeah.

[Chris Brown]

But a lot of the money's in live. So how does that work?

[Gary Vaynerchuk]

It won't. They could. I mean, to your point at extreme, that's not happening in your career time or at least towards the tail end. What's great about comedy, you can do it forever. But do I.

[Chris Brown]

This is the drinking podcast. We don't have long.

[Gary Vaynerchuk]

You guys look great.

[Mark Normand]

Well, I hear you on that, but as a porn consumer.

[Gary Vaynerchuk]

Yes.

[Mark Normand]

If I see AI porn, I move along.

[Gary Vaynerchuk]

You've already consumed AI porn and not

[Mark Normand]

realized it has no chance.

[Gary Vaynerchuk]

Okay.

[Mark Normand]

No Fontaine's Bush when I see it.

[Chris Brown]

Okay. We, Ricky, search all the women to make sure they were really abused.

[Gary Vaynerchuk]

Men, Men. We are within 24 to 36 months where there is no shot that the human eye will know if it's human or AI. No shot. No shot.

[Mark Normand]

Good. With a labia.

[Gary Vaynerchuk]

No.

[Mark Normand]

With a belly button. With a tit.

[Gary Vaynerchuk]

Nope.

[Chris Brown]

They should be complaining about losing their jobs. This is crazy.

[Gary Vaynerchuk]

Everybody's going to have to go through this. There was a video that went viral this week about Brad Pitt and Tom Cruise fighting.

[Mark Normand]

I saw. I saw.

[Gary Vaynerchuk]

Okay, guys.

[Chris Brown]

About Epstein's island, guys. That's what the fight was about.

[Gary Vaynerchuk]

Oh, is that right, Sam? I'm telling you, this is like real shit. This is like, it's. And to me, the reason I asked the question is I'm curious. It's interesting, right? Cause where is the real art? Right? There's the creative and there's the vessel that delivers It. And I think both are real art. Of course. Stage presence, cadence. Like, I'm obsessed with that shit. I rely on that shit for my career. But it is gonna be interesting. There will definitely be a writer who is gonna stand up a AI standup comic that they own. They're Walt Disney. That's their Mickey Mouse. It just happens to look literally like a human.

[Mark Normand]

I think that's okay. Cause at least a human wrote it. I'm okay with that. But it's. It's when the AI starts.

[Chris Brown]

I think we're getting into murky waters here.

[Mark Normand]

Well, it's definitely murky, but I'd rather that than AI writing.

[Gary Vaynerchuk]

You know what just happened? We just exposed who's more purist of the craft.

[Mark Normand]

At least the guy wrote it. Well, when they start, well, then they write.

[Chris Brown]

So now they don't have to perform it. Part of the. Part of the jokes is actually performing.

[Gary Vaynerchuk]

I agree, but you also just. Yes, but you also just said something earlier. You said, stand up's a new art. You know. You know my favorite thing to bring up?

[Chris Brown]

That's a shortcut to me, part of building the hour. The reason I've done nine hours a week leading to this special is to cut all the fat through trial and error.

[Gary Vaynerchuk]

Get it?

[Chris Brown]

So to me, eliminating that process, it's just not going to be as sharp. It's not going to be as good.

[Gary Vaynerchuk]

Well, I would tell you, on the consumer side, it's going to be better. This is where it's going. No, no, no.

[Chris Brown]

Why do you sound like a fucking super villain?

[Gary Vaynerchuk]

No. By the way, I'm actually posing this as, like, something that I think we all collectively need to talk about versus what I think everyone's doing, which is this.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

Like, I'm actually going the other way. I'm like, hey, can we start talking about shit? Like, I don't know if you know this, but talking things out matter. By the way, one of the great reasons you fuckers really matter to the world is you have a format and a style and a structure and a thing called stand up that allows you guys to follow. Talk about shit.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

That others can't talk about because of this beautiful craft.

[Mark Normand]

Gotta tell the truth. You better be funny, Oscar Wilde.

[Gary Vaynerchuk]

That's right. So I'm doing something similar, which is like, I'm in business and culture and advanced technology. And I am. I'm weirdly not concerned because I'm super bullish and optimistic about the human race. We figure things out, hopefully.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

But really there's been.

[Chris Brown]

Where do you think you get your optimism from

[Gary Vaynerchuk]

my mom's, my DNA. Like, nature, nurture, you know, like, when you're born in the Soviet Union, you come to America, like, you're already grateful for fucking everything, you know, like, everything's awesome. And then my mom was just fucking. Is. Thank God she's still with us. Is a gangster of, like, what I would call practical optimism. I'm optimistic, but I'm a street Jersey immigrant kid. Like, I'm not delusional. I'm not, like, everything's gonna be okay. Like, in fact, as you probably know, because I have enough content out there, you probably stumbled on it. I'm the one that's like, stop being a bitch and everything's your fault. And the optimism comes with accountability and truth, but there you go. And so every time you're impressed.

[Mark Normand]

Yeah, there you go.

[Gary Vaynerchuk]

This makes me feel really good. I think the farts. That's when you're really hitting a crescendo. That's what I. Yeah, it goes the other way, right? Yeah. I just think that I got very fucking fortunate with circumstance and parenting back to fighting Jersey in the 80s. And you guys know this. The other thing that I've always loved about comics and why I love the genre, the people, the craft, is, like, being made fun of is the biggest term of love.

[Mark Normand]

Sure, sure.

[Gary Vaynerchuk]

If we were in this culture when I was growing up, like, I'd have every one of my core best friends spent 97% of their time trying to think of how to make fun of me.

[Mark Normand]

Yeah, that's true.

[Gary Vaynerchuk]

Yeah. You should actually send him a letter.

[Mark Normand]

Yeah, yeah. He's a heroin addict now.

[Gary Vaynerchuk]

Should we look him up? Have you looked him up recently?

[Mark Normand]

I don't want to bother the guy.

[Gary Vaynerchuk]

Oh, you guys have a rivalry. Oh, shit. You guys might have a celebrity fight. Like, you should be on the undercard of Jake Paul's next mat fight. Here's some money here. Pull him up. You could make like 5 million.

[Mark Normand]

I don't want to output.

[Gary Vaynerchuk]

You want 5 million?

[Mark Normand]

He could be a change man.

[Gary Vaynerchuk]

What about 5 million?

[Mark Normand]

Sure, I'll

[Chris Brown]

out him.

[Gary Vaynerchuk]

Yo, can we talk. Can we talk basketball for five seconds, please? Do you think we can win this title?

[Chris Brown]

I believe I like the moves at the deadline. I like Grand Theft Alvarado.

[Gary Vaynerchuk]

Oh, my God, I'm obsessed. A mini Josh Hart from New York. What?

[Mark Normand]

Puerto Rican?

[Chris Brown]

Yeah, we were fired up.

[Mark Normand]

Another fact about it.

[Gary Vaynerchuk]

Yeah. Are you guys fired up?

[Chris Brown]

I'm fired up, dude.

[Gary Vaynerchuk]

I really. Can I ask you this as a die hard Knicks fan? How often every day, week, month, does it cross your mind of, like, we're set up, which means something stupid's gonna happen, someone's gonna get hurt?

[Chris Brown]

I don't think that way.

[Gary Vaynerchuk]

Okay, respect.

[Chris Brown]

Because.

[Mark Normand]

Good.

[Chris Brown]

It's been this long since we've been in contention. I think last year we should have

[Gary Vaynerchuk]

gone to the finals, which, of course we should have.

[Chris Brown]

And that would have been, you know, that game won. I mean, it was 25 years since we made the Eastern Conference final. So to me, I was like, let's just be positive. Let's just feel good about this. I love the team. Just, like, you know, you can tell

[Mark Normand]

it's a special team. You can feel it. Just the way.

[Gary Vaynerchuk]

I love this team, by the way.

[Chris Brown]

Step up on defense, and we can win a champion.

[Gary Vaynerchuk]

Oh, wait. And, you know, I love all these guys and Brunson, like, I think Katt takes, like. I mean, Brunson's amazing, but, like, defensively, and he does so many small. And it's not his fault. He does everything right. Correct. It's like, all these nuances, I feel like they're just. I agree. I, on the other hand, am like, fuck, man, I really think this is our year. And, like, Fuck. You know, like, the Bills, right? Like, this was their year.

[Chris Brown]

Yeah.

[Gary Vaynerchuk]

Right? That's Chiefs, like, you know, just like. Just like, you know, like, you don't want to miss that window. This is a very important. Yeah, man, they are tough. I like that they've beaten the shit out of us, though. I like this false bravado I kind of, like, already have fully dreamed up. Correct. I fully. I fully have dreamt in Game one, stunning them in Detroit and then being like, oh, fuck. And then, like, taking the series. I'm nervous, too.

[Chris Brown]

It sucks to go against a tougher team in the playoffs, but we are more skilled, I think.

[Gary Vaynerchuk]

But they're tough.

[Chris Brown]

They're tough.

[Gary Vaynerchuk]

They're tough. I respect them.

[Mark Normand]

How far out in Jersey did you live? Like, did you get to come in the city and go to games and all that?

[Gary Vaynerchuk]

No, that was more just because we were fully immigrant life in high school. I did. In high school. I did, but I lived in Edison.

[Mark Normand]

Oh, okay.

[Gary Vaynerchuk]

So I lived in Edison, New Jersey, not far from where Kat grew up, and it was awesome. Another thing that I think makes me love people is I got very fortunate with the diversity I grew up with. I went to Martin Luther King elementary School in Addison, New Jersey, and we had, like, the crazy. I looked at my second grade picture. Yeah. Thank you. I love this fucking this is the best part of the show.

[Mark Normand]

Google bitch.

[Gary Vaynerchuk]

We had crazy diversity. I was there with the big Indian immigration era. Look at that. By the way, I was the president of this school in fifth grade. I'm feeling feelings right now. Yeah, I was the prez.

[Chris Brown]

Did you have to run against anyone?

[Gary Vaynerchuk]

I did against you know what? In hindsight, I used to feel proud of myself. And then I realized something. Not too long ago, it was a three person race. It was me versus Kimberly Kim delakey and Kristen Dianne Foster. I don't remember but it was two girls. And so I won the full boys vote fifth grade. I won the full boys vote women.

[Chris Brown]

They're temperamental. They can't decide what's for lunch.

[Mark Normand]

They can't read.

[Gary Vaynerchuk]

How the fuck did you know my opening line of my speech?

[Mark Normand]

I'd be scared to give a speech to ML.

[Gary Vaynerchuk]

What you alumni. Oh, I like that. Hit that 73 80. Oh, is this one.

[Mark Normand]

That's that time of the month.

[Gary Vaynerchuk]

I like this. Wait, did Jessica Alba go to my school?

[Mark Normand]

She would have won.

[Gary Vaynerchuk]

She would have beat me. Yeah, no, that's Thomas Edison in Florida. Anyway, so I grew up there. Like classic 80s Jersey fucking childhood. But no, I didn't get to go to games. Cause we didn't spend money on things like that in the beginning. And then my dad went from being a stock boy and owned a small liquor store in Springfield, New Jersey. And a big thing happened for me in my favor. My dad was part of a co op because all these stores were small, they couldn't buy a full page ad in the Star Ledger themselves. So they built a whole co op. Everybody would chip in and then they were able to buy ads. And my dad was in charge of the beer that would go in every week on sale. So the beer people would want to hook him up because they wanted their beer in the ads. So Miller and Coors and they all had seats. And so when I was in high school I was able to go to. I was able to go to a lot more Knick games and Ranger games. You know what the 92 Rangers is prop. Look at that guy. Look at that Yankee shirt. Look at that cutie.

[Mark Normand]

I would molest it.

[Gary Vaynerchuk]

You would.

[Mark Normand]

Look at that.

[Gary Vaynerchuk]

Thank you my man. That means a lot less than a

[Mark Normand]

day on that island, buddy.

[Gary Vaynerchuk]

I'm impressed with that. Look at those. Look at these Yankees, bro. I was a big Yankee fan. That is cute. That one's cute.

[Mark Normand]

Yeah, that's a dope.

[Gary Vaynerchuk]

That one's really cute actually. Uh huh.

[Mark Normand]

Boy, Yikes Jared Fogle is calling.

[Gary Vaynerchuk]

There's my real face. Oh, wait, that one right there. Yeah. Oh, no, they edited it.

[Mark Normand]

Look at that sweater. That's 80s, baby.

[Gary Vaynerchuk]

Yeah, baby, that. They edited it. If you can find the real version, it shows my interest. I wonder if there's a version of that. Oh, actually, there's my second grade class. There it is. Go to left. No. Yeah. I want you to focus. Look at this diversity. There is Indian, Asian, Black. Look, look at. Look at that.

[Mark Normand]

This will be all Indian today, by the way.

[Gary Vaynerchuk]

Correct, Edison. Like I was there when it really exploded. It got even crazier, but there it is. I mean, look at. This is wonderful diversity.

[Mark Normand]

Sure.

[Gary Vaynerchuk]

Michael Wong. Right there. Jonathan Kazadoi. Wakeel Shaw. Looks like Sheriff. I'm in with my two best friends, Dave Jennings and Rashawn Courtney. Me in the middle. Yep, that's me in the middle with the little pink. That's Mike Sacocha. I mean, pretty much.

[Mark Normand]

Oh, this is your hair.

[Gary Vaynerchuk]

Yep, that's me.

[Mark Normand]

Look at that.

[Gary Vaynerchuk]

Brian Chen, right below me to the left.

[Mark Normand]

Whoa.

[Gary Vaynerchuk]

Ricky Dann next to him. Her name was Ricky Ann.

[Mark Normand]

Rickety Ann.

[Gary Vaynerchuk]

Yep. All the way to the far right on the bottom.

[Chris Brown]

Ricky Ann.

[Gary Vaynerchuk]

Nope, the other side, far right. That's Marissa Bird, may she rest in peace. One of my best friends, Tom boy, she passed from cancer 10 years ago, unfortunately. But I love that her name was Marissa Bird because she loved Larry Bird. And she literally was like the third best athlete, boy, girl included in the class.

[Chris Brown]

Who is this dork?

[Gary Vaynerchuk]

That is Mike Sakochi. Really dorky kid. Really? He was dorky all the way through.

[Mark Normand]

He took his own life eventually.

[Gary Vaynerchuk]

I hope not. He was a nice kid, but he was super dorky. Sweet boy, Kazadoi. Michael Wong, right there. I brought him up recently. Smartest kid in our class. You ready for this? I got a.

[Mark Normand]

Wait.

[Gary Vaynerchuk]

I know you like the politics. Here's a. Ready? Ready. And over there. By the way, bro, I'm enjoying the show. I just. Final point to your point. Let's move on. But I got to say this. That kid, Michael Wong in the red.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

We did a neck the year after this. We did this.

[Mark Normand]

So with the camera.

[Gary Vaynerchuk]

Yep. Michael Wong. Michael Wong. We did a class vote for the 84 presidential election. And Michael Wong was the only kid in the entire school that voted for Walter Mondale. And his reasoning. His reasoning.

[Chris Brown]

He's Wong. For the school.

[Gary Vaynerchuk]

Listen. For the country. For the country. Everybody voted for Reagan. Every single kid in the school voted for Reagan. Fun fact. Everyone who's listening. Reagan won 49 of 50 states in 84.

[Mark Normand]

Wow.

[Gary Vaynerchuk]

Seems insane now, right?

[Mark Normand]

Yeah.

[Chris Brown]

Did Mondale lose his own state?

[Gary Vaynerchuk]

No, he won his own state. Minnesota. And Michael Wong. This face. Look at this face. He, at nine years old, explained in deep analytical truths why Mondale was the right choice.

[Mark Normand]

We call that autism today. But anyways, the guy goes by his own.

[Gary Vaynerchuk]

Actually, I brought him up the other day. For the first time in 30 years, people found him on LinkedIn. He's crazy. Crushing it as, like, some lawyer executive. Yeah, man, he was a monster. Intellectual monster. Michael Wong.

[Mark Normand]

There you go. Yeah, he went. He went his own way. That's. That's commendable.

[Chris Brown]

Intellectual monster does sound like a slur.

[Gary Vaynerchuk]

By the way, I got something for you guys. I got intellectual monsters taking over tech men. I want to back to bringing good content. I got something for you. All right. I got a way for you guys to make millions. I think both of you should start doing live social shopping. Do you guys know about this?

[Chris Brown]

This makes us unhateable.

[Mark Normand]

No, no, no, no.

[Gary Vaynerchuk]

You guys are pretty. Which.

[Chris Brown]

Which one's good for dandruff?

[Gary Vaynerchuk]

You guys have crushed. You guys have crushed. You guys have crushed hate ability already. You're good. You're over the line on that. Watch this.

[Mark Normand]

But look how this is so stylized and big production. She's got a conveyor belt, guys.

[Gary Vaynerchuk]

It's a green screen and some intern is just handing her shit. All right, now this is the extreme of the extreme in China 10 years later. But you men should create a product and start doing live shopping where you're Whiskey.

[Mark Normand]

You sold booze for years.

[Gary Vaynerchuk]

Do you guys have a Jersey distributor?

[Mark Normand]

Yes.

[Chris Brown]

Yeah, we do. But shout. I think we do.

[Gary Vaynerchuk]

You?

[Chris Brown]

Yeah, I think so.

[Gary Vaynerchuk]

So I will super support you. Do you guys want to do an event at Wine Library?

[Mark Normand]

Yes.

[Gary Vaynerchuk]

I'll get thousands of of people there.

[Mark Normand]

Oh, I will do a set.

[Gary Vaynerchuk]

You guys will promote and get like 15 to 20 people there. I'll promote.

[Mark Normand]

That's pretty good for us. Hey, hey. That's content right there. Gary Vee, he's been sober 12 years.

[Chris Brown]

What do you think?

[Mark Normand]

It's got a lot of nice. Yeah, it's a hell of a ride, guys.

[Gary Vaynerchuk]

You did a nice job.

[Mark Normand]

Hey, thank you.

[Gary Vaynerchuk]

You know what? Kudos. You know, usually you want some water or anything when. When celebrities make something, we're not that. That's exactly what I was trying to say. When celebrities. When celebrities make something, a lot of times they'll put a private label on some horseshit and they try to peddle. It was really prominent in 90s, early 2000s. That's really good stuff, guys. That's quite smooth.

[Mark Normand]

Well made.

[Gary Vaynerchuk]

What's the suggested retail of something like that?

[Mark Normand]

$39.99.

[Chris Brown]

But yeah, online it's like 45, I think respect.

[Gary Vaynerchuk]

Like at Wine Library in Springfield, New Jersey. By the way, we'll probably be $29.99 because we discount everything. Hey, but seriously, if you guys have a Jersey distributor, I'd love to support you and do something meaningful.

[Mark Normand]

Wow. Beyond.

[Gary Vaynerchuk]

I'll take a photo. This is why Train's here. By the way, his name's Train.

[Mark Normand]

Train.

[Gary Vaynerchuk]

So be careful.

[Mark Normand]

I ran one of you.

[Gary Vaynerchuk]

I'll take a shot of this. We'll do something proper. I'll help you out. Cause that's really good, man. That was better than I thought it

[Mark Normand]

would be great for you.

[Gary Vaynerchuk]

Truly.

[Mark Normand]

Edison, bring the Indian.

[Gary Vaynerchuk]

But on a serious note, I really think live shopping. Some comedian. Some comedian of your general ilk. Call it tier 1.5.

[Mark Normand]

All right?

[Gary Vaynerchuk]

Maybe not the top five. You guys are in that next group. Yeah, It's QVC on TikTok on. It's coming to all the platforms.

[Chris Brown]

I know it may work, but don't you think it's bad?

[Gary Vaynerchuk]

No. I'll tell you why. And I'm starting to see a theme with you that I'm gonna help.

[Chris Brown]

I want my shit to not suck ass.

[Gary Vaynerchuk]

No, that's why I like you that you think that everyone defaults into sucking ass. Right. There's genres, and to your point, 99% do it poorly. I was about to make that point earlier. The reason the world's not gonna have everyone doing is cause they're not gonna get views. Cause they're not good enough. Like talent actually matters the most.

[Chris Brown]

I do believe that the cream always rises to the cream.

[Gary Vaynerchuk]

I do. But I do believe. I do believe well, more now than ever.

[Chris Brown]

By the way, the best filmmaker ever is like Michael Bay.

[Gary Vaynerchuk]

Great. So a couple things. The best commercially, right? And to your point, not in the old world. I'll tell you what I love about social in comedy talk. I believe many of the comedians that are doing well right now would have had no prayer if the Internet didn't exist.

[Mark Normand]

I agree with that. But are they good or are they just out there a lot?

[Gary Vaynerchuk]

The question becomes who gets to decide what's good? People who decided because they're good. Correct. And so the market is the market is the market now in Hollywood. I don't think that's true. Because people Subjectively decide what films go in. That's a small sample size and it has to play out.

[Chris Brown]

They're gatekeeping.

[Gary Vaynerchuk]

They're gatekeeping. And by the way, I'm not mad at them. It's the nature of what we grew up with. There's only so many screens. I get it. I love when everyone's like fucking Superman 9 or we don't do new franchise franchises and then they get pegged to be a superhero and they're like, this is the best. Because they're like the amount of people that have shitted on the Marvel universe only to then get $10 million to be a new superhero. And they love it.

[Mark Normand]

I would do it in a second.

[Gary Vaynerchuk]

Correct. Who would you be? Who would you be?

[Chris Brown]

I mean, it was painful.

[Mark Normand]

Captain Pegg. Same joke. But yeah, no, it's a good point.

[Gary Vaynerchuk]

You guys are so like. That was so fun to watch you be the fact that you two look alike and are in the same exact place. Mentally, our periods are fully.

[Mark Normand]

Right? Fully. It's a heavy flow day.

[Gary Vaynerchuk]

On a serious note, what superhero do you think you play?

[Mark Normand]

I could be like Ant man or something, you know, minor. I could be Iron man or Superman. But I could be a douchey, you know, loser superhero.

[Gary Vaynerchuk]

What about, like, why you guys are keeping it together?

[Mark Normand]

Captain Apathy? We'd be something, you know, Anyway, I,

[Gary Vaynerchuk]

I think, I think that to your point, 90% of the content, I can tell you right now, 99% of the content on live shopping is what you would hate, right? It's just low budget qvc. As if QVC wasn't like low budget qvc comma. There are people that are starting to figure out something I believe in called commerce tainment. Let me tell you why I think you guys would crush. You guys actually know how to entertain. If you took a step back and you understood what you were selling. Alcohol's a little tricky. You know how that is with American liquor. But let's just say this was non alcoholic and it was 40 bucks. Now you got a product that has a good AOV average order value, it's 40 bucks. If you guys did a show where you know, you're live selling and you want people to buy, but you also want to entertain them. My belief is that knowing your talents from afar, that I know that you guys would figure out how to make that mix. And then now you're putting out an hour piece of content where you're interacting with your friends, which, by the way, both of you on the record should do more of you guys going live for 15 minutes pre or post, like, by the way, before I came on or after, just going live on TikTok, where they're just gonna send you random people. Cause you're in the. For your page, will make you guys much bigger.

[Mark Normand]

We should try that. I mean, he'll film it. We don't wanna do anything.

[Gary Vaynerchuk]

No, but you understand, right? And by the way, you guys could do it again. My greatest strength is I've got just enough percentage points of what you guys do for a living that I've been able to break out. I'm a businessman who just happens to have a personality that is a little bit more engaging. But my biggest strength for sure is I've got improv capabilities. I can roll. When you go live, your greatest strengths. Fucking shine. Extra. When you go live on TikTok, unlike when you go live on Instagram. When you go live on Instagram, it pings your fans.

[Mark Normand]

Yep.

[Gary Vaynerchuk]

And then, you know, because you've probably done it a couple times. Like it starts with a couple hundred, and then there's like 12 people in there because it only pings once, and people actually drop up. Respect TikTok. TikTok's the reverse, by the way. This man deserves a raise.

[Mark Normand]

Yeah. Oh, really?

[Gary Vaynerchuk]

I'm being dead serious. This gentleman.

[Mark Normand]

Oh, we're doing a lot. We're doing it now.

[Gary Vaynerchuk]

Now what are you. Live on TikTok. Okay, beautiful. Now, let me. Let me tell you why this is important.

[Mark Normand]

Go ahead, work on it.

[Gary Vaynerchuk]

Work on it. All right, you're fired now. But you'll be rehired. You'll be rehired.

[Mark Normand]

He's risen.

[Gary Vaynerchuk]

What you're about to see is super important. And this will help both of your specials get bigger. Tune in. Okay, let me play with it. TikTok has the for you page.

[Mark Normand]

Yes.

[Gary Vaynerchuk]

They want live to grow, so they're throwing lives into people's for you page at a higher propensity. The people that are about to show up on this may not know any of the three of us. No clue. It's random people. But random people is no different than having a Netflix special. And they're like, let me try it. So you're getting distribution for free. No one's deciding at Hulu, Amazon, Netflix, or anywhere else that you get on. And this has the potential audience that's greater than any platform in the world.

[Mark Normand]

I hear you. Can I ask a question, please? What do you think about a little thing called overexposure?

[Gary Vaynerchuk]

I believe that that is a old Hollywood concept that because we live in such a fragmented world that nobody has overexposure. And with all due respect, men, neither one of you are overexposed.

[Chris Brown]

Well, I have a question to go up.

[Mark Normand]

What?

[Chris Brown]

Mark says, look at someone like Sydney Sweeney.

[Gary Vaynerchuk]

Yes.

[Chris Brown]

Is so famous.

[Gary Vaynerchuk]

Correct.

[Chris Brown]

Don't you feel like people kind of turned on her for a while due to overexposure?

[Gary Vaynerchuk]

No. I think they turned on her because we're in a politically charged world. And there was a couple different instances. And good news, both of you are highly capable of having people turn on you.

[Mark Normand]

Yeah. It's already happened. I've been called a Nazi many times. I don't even have tits.

[Gary Vaynerchuk]

You understand?

[Mark Normand]

I think so.

[Gary Vaynerchuk]

Overexposure is 1987. Nobody's that big.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

There's tons of people that you think are. Do you know how many people have no idea who. Jalen Brunt. Guys. I know. Because you're in the perfect age where you're confused by this. Because you're just old enough to hold on to yesterday's years of distribution.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

What's good, everybody?

[Mark Normand]

We're boring these people.

[Gary Vaynerchuk]

We are not boring these people. Can you please explain to these handsome men that you are not bored? Please explain to them that you are not bored.

[Mark Normand]

I'm bored. I don't want to see this ugly mug. Look at these Brillo pants.

[Gary Vaynerchuk]

So men like Chappelle. Right? Like Kevin. Kevin Hart. I'm gonna use him. Kevin Hart. Ready? Ready. Not overexposed on the data. Overexposed on your subjective opinion based on yesterday's rules. You would shit. How many people have no idea who the fuck Kevin Hart is.

[Mark Normand]

No way.

[Gary Vaynerchuk]

Okay.

[Mark Normand]

Come on.

[Gary Vaynerchuk]

All right.

[Mark Normand]

He's pretty popular.

[Gary Vaynerchuk]

He's as famous as it gets. And when he goes on a twitch stream with a young streamer, half the room is like, who's this?

[Mark Normand]

Really? Yes, brother, I show speed. Or those guys.

[Gary Vaynerchuk]

That's right. I'm proud of you.

[Mark Normand]

I think I got that.

[Gary Vaynerchuk]

That's Kai. But, man, this is a big deal. Especially for you guys personally. Like, real talk, outside the pod. Seriously. Before a Nick game or if we were hanging. You guys are in a very interesting spot. Cause you're. And by the way, I don't know you dudes. I have no idea of how much bigger you want to get. You might be fucking pumped exactly where you are.

[Mark Normand]

Yeah, this is not bad.

[Gary Vaynerchuk]

But real talk, there are definitely strategic executions that put you in a different stratosphere if you want it. Because you have all the elements, all the ingredients. It's about playing the Distribution and awareness.

[Chris Brown]

I'm gonna call my agent. Like I should be bigger.

[Gary Vaynerchuk]

He said real talk, dammit. But you know what I mean.

[Chris Brown]

No, I mean, there's stuff we want to do. I think we're kind of patient. We go to movies, we're gonna film it. I think it's like, yeah, by the

[Gary Vaynerchuk]

way, all of that. Like with the.

[Chris Brown]

Maybe we'll hit you up at promoting the movie. I feel weird doing this without something like, push, bro.

[Gary Vaynerchuk]

You'll love this so much. I couldn't understand what the fuck you're saying more. Makes all the sense in the world. I would also say that if you actually gave me three hours to explain it in detail. It's not the ick that you think

[Mark Normand]

it is, but there's a little thing called mystique. I think like some guys have mystique and you go, oh, I wonder what they're up to.

[Gary Vaynerchuk]

Yes. But again, every three.

[Mark Normand]

And they blow your mind and they go away again.

[Gary Vaynerchuk]

Yeah. Couple things. One, I don't think you're playing that game.

[Mark Normand]

Okay.

[Gary Vaynerchuk]

Like, I don't think you guys are. I don't think you're doing every three years make 50 million.

[Mark Normand]

No, we're definitely not.

[Gary Vaynerchuk]

Okay, so you're not playing that game. Two, I'm telling you, the attention of society is fragmented.

[Chris Brown]

We lost all our listeners in this episode.

[Gary Vaynerchuk]

Yeah, especially. Cause I was fucking pointing to Michael Wong for an hour. You know, I fucking ruined you.

[Mark Normand]

Guys, guys, the females with the bills talk too.

[Gary Vaynerchuk]

Yeah, for damn sure. But that, that's.

[Chris Brown]

We don't have any female listeners.

[Gary Vaynerchuk]

You understand? Train. It's not as. Yeah, Train. Train's here.

[Mark Normand]

Train gender.

[Chris Brown]

You've turned him into like. He's like a mini me version of you now, I think a Norman, autistic,

[Mark Normand]

like trans train brain. Insane, man.

[Gary Vaynerchuk]

You are dangerously close to the next tier if you wanted it. And I think there are some tweaks. And more importantly, why I'm really ranting this, you guys, I'm really proud of. You guys are crushing. There's a lot of people listening right now who are junior versions of you who really need to hear what the fuck I'm saying.

[Mark Normand]

I hear you, but there's also. There's a lot of work. Because once you do this level of work, you gotta keep it up. Then you have no life.

[Gary Vaynerchuk]

No, you don't have to do anything.

[Mark Normand]

That's what I've been trying to say.

[Gary Vaynerchuk]

But you understand you could do it for six months. You decide it's too much. You could go to Africa for A month?

[Mark Normand]

What am I, Chappelle?

[Gary Vaynerchuk]

That's exactly where I'm going. I use Chappelle as the example. You can do whatever the fuck you want.

[Mark Normand]

I've got a south there.

[Gary Vaynerchuk]

You know what I mean? You know what I mean, brother? This whole thing, you're fully in control. I'm asking and wondering, does this crew. I mean, he's ambitious.

[Mark Normand]

Yeah. Well, he's broke.

[Gary Vaynerchuk]

Makes sense. I feel like it's cool to know how much you guys are in charge and like where you can go. Like again, I come here out of like real joy. Cuz you guys are in the sweetest spot that I think a career can be in where you have optionality and if you're romantic and I'm. And I think it's strategic that like. No, no, I want to go down this path. We're gonna write film. Like that makes sense to me. Like it's definitely the game that you guys watched happen before you.

[Chris Brown]

We had fun riding it together. I think we'd have fun making it.

[Gary Vaynerchuk]

Well, now you're talking about the realest shit. And anything that I'm saying that's not fucking fun. Fuck it.

[Mark Normand]

All right, all right.

[Gary Vaynerchuk]

Like, this is not about. This is not about. You have to.

[Mark Normand]

I like that.

[Gary Vaynerchuk]

This is. You should consider if you want XYZ to happen. And back to the Chappelle reference. If you get like, if you followed it and it goes to a place financially, brand awareness, opportunity. And you're like, actually this is fucking. Fuck this. Then fucking take your fucking foot off the pedal.

[Mark Normand]

But it's nice to hear. We're watching you and this is like, what? Or Walter White make meth. We got you on here and you're. You're doing your thing.

[Gary Vaynerchuk]

Yeah, I like making meth. That explains your face, which you share very similarly. But remember, this is like we've established that we all look enough alike that any diss is a dis on your self. It's a mirror.

[Chris Brown]

We all have this Eastern European face.

[Mark Normand]

For sure. For sure, man.

[Gary Vaynerchuk]

Thank you for having me on.

[Chris Brown]

It's been awesome, man. We appreciate it.

[Mark Normand]

That was amazing.

[Chris Brown]

Yeah, I mean, anything you want to plug no Tokens and Doers baby on

[Mark Normand]

his Instagram on the right is Chris

[Chris Brown]

Brown, by the way.

[Gary Vaynerchuk]

Nah, man. Honestly, this was very selfish. I've been enjoying watching you guys execute over the last five years. I'm a real fan of, honestly the whole genre and kind of this modern comic with all this optionality and I think you guys do good work. And the Knicks fan thing really matters. Matters to me.

[Chris Brown]

Everyone on my team is a big Knicks fan.

[Gary Vaynerchuk]

I love it. I love it.

[Chris Brown]

My agent, I'm like. That's important to me.

[Gary Vaynerchuk]

Do you like the Knicks?

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

Right. Because the buff, like, you're good that way.

[Mark Normand]

Right.

[Gary Vaynerchuk]

And why buff? You grew up there.

[Chris Brown]

Yeah.

[Gary Vaynerchuk]

Respect.

[Mark Normand]

There you go. But I've been watching you for years, man.

[Gary Vaynerchuk]

Thank you, brother.

[Mark Normand]

Before I moved to New York, before I did comedy all over YouTube.

[Gary Vaynerchuk]

Thank you, brother. That means a lot. Real pleasure to be with you guys.

[Mark Normand]

Yeah.

[Gary Vaynerchuk]

Looking forward to spending more time. Thanks, man. Bye, everyone. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.