Transcript

Gary Vaynerchuk (0:00)

The way to win on this game, please, is to take all the footage from the show, chop it up into as many pieces of content, post it organically, or.

Mark Normand (0:07)

What do you mean, organically?

Gary Vaynerchuk (0:08)

That means you're just posting it on social without putting paid media behind it. That's an industry marketing term. Organically normals are just like, post it, post it. And if something hits, which it will, cause you're talented. So in those 31 moments, you clip them up, you post them organic. Whichever one organically gets a million views. 500,000 off your baseline of 40,000. 100,000. I don't know your social well enough to know what your baseline is, but anything that over indexes.

Chris Brown (0:34)

Gary Vaynerchuk (0:34)

If I'm. You am running thousands of dollars in ads against certain demos. You know the content of your special. So again, if you talk a lot of football stuff, you go, and football fans, like, there's a way for you to use ads. Yeah, it's a couple bucks out of your pocket. But the upside's so worth it because you know this. If you hit those ads hard for the three, four days before it hits and you really have that opening and the algorithm gets you, you know, you get more tune in, which takes you Instead of number seven, you'll be in there. But being seven versus one and being seven on top 10, Netflix for a half a day and then 11 and being off the grid versus being one for 48 hours changes everything for you. Okay, this is the GaryVee Audio Experience. I like the losing. I like the process. I'm serious. I grew up a huge Yankee's character. Yeah. I grew up a huge Yankee fan and a huge Rangers fan.

Chris Brown (1:25)

Yeah.

Gary Vaynerchuk (1:26)

Did you get a taste? And after they won, like it was. I stopped caring.

Chris Brown (1:29)

Yeah.

Mark Normand (1:30)

Yeah. Don't you think we should give them the jersey? Just give the jets the jersey. Cause we got the Giants.

Chris Brown (1:35)

He doesn't want that.

Mark Normand (1:36)

He's a fan.

Gary Vaynerchuk (1:37)

Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. I'm a Jersey boy, so you're from Jersey? Yeah. I'll be thrilled with the jets and

Summary

Podcast Summary: The GaryVee Audio Experience

Episode: How to Use the Algorithm as Your Real-Time Feedback Loop
Date: March 26, 2026
Host: Gary Vaynerchuk
Guests: Mark Normand, Chris Brown

Episode Overview

This lively episode blends Gary Vaynerchuk’s signature no-nonsense marketing strategy with the candid energy of comedians Mark Normand and Chris Brown. The conversation pivots around how creators—comedians especially—should leverage algorithms and social media as both promotional tools and real-time feedback loops. The episode also touches on sports fandom, AI's future in entertainment, and the evolving nature of personal branding.

Key Discussion Points & Insights

1. Leveraging Social Algorithms for Creators

Chop Up Your Content: Gary stresses the importance of repurposing long-form content (like a comedy special) into dozens of smaller clips for social media.
- “The way to win on this game…is to take all the footage from the show, chop it up into as many pieces of content, post it organically…” (00:00; restated at 18:05)
Organic vs. Paid:
- Organic means “posting on social without putting paid media behind it.” (00:08, 18:05)
- Once something performs well organically, amplify with paid ads targeted at relevant audiences for a major boost.
- “If something hits...I’m running thousands of dollars in ads against certain demos.” (00:34, 18:30)
Feedback Loop:
- Social media’s algorithm provides real-time, scalable feedback on what material resonates—a more powerful “test room” than small clubs.
- “Let the algorithm be your feedback loop, it’s better than Conan’s subjective opinion or seven shows in Buffalo.” (21:17)
- Post as much as possible (“50 posts a week, not one” – 25:10) to maximize learning and reach.
On Overexposure:
- Gary dismisses "overexposure" as an outdated, “old Hollywood concept.”
- “Because we live in such a fragmented world, nobody has overexposure. And with all due respect…neither one of you are overexposed.” (56:48)

2. Behind the Scenes in Comedy Content

Show the Process:
- Fans are increasingly interested in seeing not just polished specials, but the real process—workshopping, running jokes by peers, the creative journey.
- Mark presents clips of running jokes by other comedians; Gary encourages more of this transparent process. (28:44)
- “I guarantee…your special is better if you do it this way because you would have a much better read.” (28:17)
Balance of Exposure & Mystique:
- Some comedians fear losing mystique; Gary thinks you control your own exposure level—superstardom requires relentless output, but “you can always take your foot off the pedal.” (61:03)

3. AI & The Future of Content Creation

Hasselhoff AI Rule:
- Gary predicts global fanbases will emerge thanks to advances in AI dubbing and translation. (05:02, 04:44)
- “All of our content will be done in AI in a manner where it’s not subtitles, not bad dub…perfectly AI matched.” (05:44)
AI Stand-Up Comics:
- Debate about AI-created performers possibly overtaking real standups in the future.
- Mark and Chris prefer AI to remain a tool for writers, not to replace stagecraft or live performance authenticity.
- “There will definitely be a writer…who is gonna stand up an AI standup comic that they own…It just happens to look like a human.” (36:34)

4. Modern Promotion & Selling

Commerce-tainment:
- Emerging trend of “live shopping” and content creators selling directly via platforms like TikTok.
- “You men should create a product and start doing live shopping where you’re whiskey…You guys would crush it.” (49:33)
TikTok’s Unique Power:
- TikTok Live “throws lives into people’s For You page at a higher propensity. The people that are about to show up…may not know any of the three of us. It’s random people. But random people is no different than having a Netflix special…” (56:14)

5. Sports Fandom and Tribal Behavior

Spirited debate about New York sports teams, Bills vs Jets, Yankee nostalgia, and the “tribalism” of fandom as a rare acceptable form of irrational loyalty.
- “I only understand why people hate each other…through the lens of sports.” (14:59)
Nostalgic anecdotes about growing up in Jersey, first Knicks games, and the cross-generational experience of rooting for the same team—sometimes with an aggressive edge.

Memorable Quotes & Moments

“I like the losing. I like the process. I’m serious.” — Gary Vaynerchuk on being a fan (01:25)
“No matter how smart my comic friends are…the AI algorithms and social are better than Conan’s subjective opinion.” — Gary (21:17)
“Just like, you gotta believe in yourself, man…The OGs in your guys’ game back in the day, that happened in America, let alone fucking other places.” — Gary (07:08)
“Stand up is a pretty American new thing...most things, America has invented everything.” — Group discussion (07:29)
“You’re better off…this is just a dramatically scaled [test room].” — Gary, on using the internet to test material (28:16)
“No, that’s why I like you that you think that everyone defaults into sucking ass.” — Gary, on skepticism about live commerce (51:34)
“99% of content on live shopping is what you would hate…it’s just low budget QVC.” — Gary (53:35)
“Overexposure is 1987. Nobody’s that big…There are tons of people you think are [famous] who people have no idea who they are.” — Gary (57:24)
“Anything I’m saying that’s not fucking fun? Fuck it.” — Gary, summarizing his philosophy on ambition and content creation (61:52)
“We all look enough alike that any diss is a diss on yourself. It’s a mirror.” — Gary, on podcast host similarities (62:23)

Notable Timestamps for Key Segments

Content Strategy & Algorithms: 00:00, 18:05, 21:17, 25:09, 25:46
Comedy as Process: 28:44, 31:16
AI’s Impact on Content/Culture: 04:44, 05:44, 34:23, 36:34
Modern Live Selling / Commerce-tainment: 49:33, 53:35
TikTok Live Demo: 55:56
Debating Overexposure: 56:48, 57:24
Sports, Tribalism & Fandom: 01:25, 09:45, 14:59, 43:02
Final Philosophies on Ambition and Fun: 61:03, 61:52

Additional Highlights

Showcase of Old School Photos: Gary reminisces about his diverse Jersey childhood, reinforcing his gratitude and optimism.
Cultural Commentary: The group riffs on the shift from analog to digital connections in dating, stand-up, and everyday interaction.
Playful Banter: Discussions about pantsing, school elections, and classic movies (Blazing Saddles, Spaceballs) weave levity through weightier marketing advice.

Takeaways for Listeners

Post More, Not Less: Creators should flood social platforms with authentic content and use performance data as a feedback loop rather than relying solely on subjective advice.
Embrace Technology, but Stay True: Use AI and social tools to your advantage, but don’t let the platform dictate your core voice or compromise your mystique unless you want to.
Leverage Live and Commerce: Experiment with live formats (“commerce-tainment”), especially as platforms like TikTok democratize audience access.
Don’t Fret Overexposure: “Nobody is that big” in today’s fragmented digital world—if you want to grow, you have to show up.
Success = Optionality + Fun: Pursue growth and visibility if you want, but build in the kind of life and process you enjoy.

This episode is a must for content creators seeking tactical social media advice, comics interested in growing beyond the stage, or anyone fascinated by the collision of technology, pop culture, and comedy. It’s served up in Gary’s energetic, motivating tone, full of candid insights and the occasional f-bomb.