MicroVee: How to Get Comfortable With Losing and Start Winning | GaryVee Throwback Aspire 2024 Keynote - The GaryVee Audio Experience

Summary

The GaryVee Audio Experience Episode: MicroVee: How to Get Comfortable With Losing and Start Winning | GaryVee Throwback Aspire 2024 Keynote Release Date: April 26, 2025

Introduction

In this compelling episode of The GaryVee Audio Experience, entrepreneur and marketing guru Gary Vaynerchuk delivers a powerful keynote at the Aspire Conference in San Francisco. Titled "MicroVee: How to Get Comfortable With Losing and Start Winning," Gary delves into the often uncomfortable truths that hinder personal and professional growth. He emphasizes the significance of embracing failure, understanding and harnessing momentum, and creating content that genuinely serves others. This summary captures the essence of Gary's insights, offering a roadmap for entrepreneurs, employees, and content creators striving to elevate their game in today's dynamic landscape.

Embracing Discomfort and Failure

Gary begins by addressing a fundamental mindset shift necessary for success: becoming more comfortable with discomfort and accepting failure as a part of the journey.

Gary Vaynerchuk [00:30]: "My belief the unlock for the majority of you is to get a little bit more comfortable with discomfort. Losing. And losing comes in a lot of forms, right?"

He highlights that modern entrepreneurs have unprecedented opportunities to create demand without the hefty financial burdens of the past. Unlike previous generations who had to invest heavily in advertising to gain visibility, today's digital landscape allows anyone to post content for free across various social platforms.

Gary Vaynerchuk [01:15]: "It has never been easier to create demand to sell something than it is today. You can post for free on a social network and sell shit."

This democratization of content creation means that failure is less about financial loss and more about the content not resonating with the audience. Gary challenges listeners to introspect and understand whether their content fails because it doesn't serve others or if it's merely self-serving.

Gary Vaynerchuk [02:00]: "You make content that nobody gives a fuck about. You know why? Because you make content that is selfish."

The Power of Momentum

Momentum emerges as a central theme in Gary's keynote. He likens life to sports, where continuous effort and maintaining momentum are crucial for success.

Gary Vaynerchuk [03:15]: "Life's about momentum. It's momentum, right?"

Gary emphasizes that many individuals struggle because they lose momentum after setbacks, often reverting to previous, less productive states. Using personal anecdotes, he illustrates how breaking the initial resistance in tasks—like returning to the gym after a vacation—can re-establish momentum and lead to sustained effort.

Gary Vaynerchuk [03:45]: "Once I break the seal an hour in, I'm like, no, no, this is my fucking game."

He encourages listeners to identify and address the internal barriers that disrupt their momentum, urging them to push past initial discomfort to achieve long-term success.

Content Creation with Purpose

A significant portion of the keynote focuses on the strategic creation of content. Gary argues that content should not be created for self-promotion but rather to provide genuine value to others.

Gary Vaynerchuk [04:20]: "Posting on LinkedIn once a day about your expertise or what you see in your work will lead to people recruiting you to pay you more for jobs in your same sector."

He debunks common misconceptions about content creation, such as the blame game with algorithms, asserting that success hinges on the quality and relevance of the content itself.

Gary Vaynerchuk [04:40]: "It's fucking free. Like, I'm shadow banned. No, you're not. You just suck."

Gary stresses that the true cost of content creation encompasses time, effort, and energy, not just financial investment. He encourages leveraging everyday platforms to showcase expertise, thereby opening doors to new opportunities.

Education and Success

Towards the end of the provided transcript, Gary touches upon the relationship between academic performance and real-world success. He challenges the traditional emphasis on grades, suggesting that being a straight-A student doesn't necessarily correlate with happiness or success in life.

Gary Vaynerchuk [04:50]: "Getting straight A's in school had no correlation to being happy and successful. Just doesn't."

However, he clarifies that academic excellence is valuable, especially for those seeking employment, as he envisions a future workforce dependent on skilled individuals.

Gary Vaynerchuk [05:10]: "There's nothing wrong, by the way, being good in school. As a matter of fact, I desperately need as many people to be good at school as possible because I need a lot of employees over the next 40 years."

Conclusion

Gary Vaynerchuk's keynote at the Aspire 2024 Conference serves as a motivational blueprint for overcoming internal obstacles and leveraging modern tools for success. By advocating for a mindset that embraces failure, emphasizes momentum, and prioritizes purpose-driven content, Gary provides actionable insights for anyone looking to thrive in today's competitive environment. His candid delivery and relatable anecdotes underscore the importance of self-awareness and continuous effort in the pursuit of personal and professional fulfillment.

Notable Quotes:

"My belief the unlock for the majority of you is to get a little bit more comfortable with discomfort. Losing. And losing comes in a lot of forms, right?" – Gary Vaynerchuk [00:30]
"It has never been easier to create demand to sell something than it is today. You can post for free on a social network and sell shit." – Gary Vaynerchuk [01:15]
"You make content that nobody gives a fuck about. You know why? Because you make content that is selfish." – Gary Vaynerchuk [02:00]
"Life's about momentum. It's momentum, right?" – Gary Vaynerchuk [03:15]
"Once I break the seal an hour in, I'm like, no, no, this is my fucking game." – Gary Vaynerchuk [03:45]
"It's fucking free. Like, I'm shadow banned. No, you're not. You just suck." – Gary Vaynerchuk [04:40]
"Getting straight A's in school had no correlation to being happy and successful. Just doesn't." – Gary Vaynerchuk [04:50]
"There's nothing wrong, by the way, being good in school. As a matter of fact, I desperately need as many people to be good at school as possible because I need a lot of employees over the next 40 years." – Gary Vaynerchuk [05:10]

This episode serves as a testament to Gary Vaynerchuk's relentless pursuit of authenticity and his commitment to empowering others to harness their true potential by facing discomfort head-on and creating meaningful content.

Transcript

A (0:00)

Hey, everybody. Welcome back to another episode of the GaryVee audio experience. Today we have another micro V for all of you. In this one, we're sharing Gary's keynote that he gave at the Aspire Conference in San Francisco back in 2024. Gary addresses the uncomfortable truths that are holding so many of us back from reaching our full potential, including the importance of understanding momentum, being willing to fail, and putting out content that serves others. Whether you're an entrepreneur, employee or creator, this episode will change the way you think about content. I hope you all enjoy this one.

B (0:30)

My belief the unlock for the majority of you is to get a little bit more comfortable with discomfort. Losing. And losing comes in a lot of forms, right? Going back to again, why it's so easy to give a business talk in 2024 when you're me, of course you have to business acumen. You have to have something to sell. But do you understand that it has never been easier to create demand to sell something than it is today? That every entrepreneur 5 years, 10 years, 15 years, 20 years, 30 years ago had it so much harder than all of you to create demand. You can post for free on a social network and sell shit. Who here is over 45, raise your hand. Can you all tell these people how insane that is? We grew up where you have to spend money to get people to know shit. Ads cost money. And of course you can spend ads on social, but you can post on social for free. That's what really gets me crazy when people are mad at the algorithms or the social networks. It's fucking free. Like, I'm shadow banned. No, you're not. You just suck. You're not shadow banned. It's. You're not that serious. I promise you, you are not shadow banned. You just make content that nobody gives a fuck about. You know why? Because you make content that is selfish. You make content for you to get followers. You make content for you to get likes. You make content for you to sell something to someone. You make content that is self. That's it. Do you understand? Literally every time I post, I look at it and I'm like, why would somebody look at this? That's it. The frameworks of how to attack this game are simple. Executing. Is it hard if you don't know what's happening within you? Right? Because you know, I think, you know, this is a really again, I love this time of year. I need to start making sure I Victoria, make sure I do a talk in the first two weeks of the year every year. This is like real to me, like, this is such a good time. Because, you know, life's about. It's like sports. It's nice to have a football stadium right next door. Life's about momentum. It's momentum, right? And so the reason a lot of people are not doing what I'm talking about is the momentum's not in the right direction. They lost a stab. They were better three years ago than today. You get caught. But again, just like when holidays yield a little something. January want to cut down. You got to get the momentum. That first day in the gym's impossible, even for me. I'm a workaholic. And when I go on vacation for two weeks, like I just did the first day back, I'm like, I want to retire now. Once I break the seal an hour in, I'm like, no, no, this is my fucking game. But literally, like two hours earlier on the first Monday, I'm like, I'm not doing it. And then by 10am I'm like, this is my spot. It's, like, tough to. Right? I'm sure for a lot of you, that's what the gym is, right? No, no, no, no. You get there and you get that euphoria, right? Or you eat like shit for like three months and you're fucking losing. And then you get that one good day and you switch. Like, it's momentum. You must figure out what's going on in your dome right here that is stopping you. I'm going to say it again. Back to school. Remember school? I don't know if I see some kids in here. Do they still have Scantron sheets? Probably not, right? They do. Those used to be my favorite. I would just walk. I was such a bad student. I would literally walk into every high school test. If they were like, Scantron, I'm like, yes. I would take it and be like, C, D, B, A, C, D, B. Give a. Give a fuck. Not because I'm cool, but because I was smart enough to pay attention. That getting straight A's in school had no correlation to being happy and successful. Just doesn't. There's nothing wrong, by the way, being good in school. As a matter of fact, I desperately need as many people to be good at school as possible because I need a lot of employees over the next 40 years. So keep pushing your kids for that robotic, straight A shit, because I need employees. No, but, you know, when I think about this, like, we really, really need to understand ourselves because you gotta get the momentum. Because, like, A, Scantron, A, B, C, D, E, I'm literally gonna say it again. I'm gonna recall it. Please, I need everyone to hear this. Whatever it costs that you can afford, of course. And cost is not just money. Cost is your time, your effort, your energy. Whatever it costs for you in 2024, regardless of what you do. Real estate agent. How many people here are employees of companies? Raise your hand. Raise. It's fine. It's good. I know I made that joke, but please raise for y'all. Just posting on LinkedIn once a day about your expertise or what you see in your work will lead to people recruiting you to pay you more for jobs in your same sector. The 100% correlation to opportunity in 2024 is how you produce content on Facebook, Twitter, Instagram, Snap, TikTok, LinkedIn, YouTube, period. It is the actual answer to the quiz. What I'm trying to understand is I kind of think you know that. So why are you not doing it? Because the excuse of I can't afford it. Yes, you can. All of you in this room. Buy dumb shit. Order ever in your life from Seamless or Uber Eats. Dumb shit. Ever take an Uber? Dumb. Have clothes with a logo on it. Dumb. If on those three things. Let me throw one more out there. Buy a six dollar hot beverage. Dumb. All the things I just mentioned are not dumb if you're good, but they are very dumb if you're not good.