Podcast Summary: The GaryVee Audio Experience
Episode: Paid Ads, AI, and Organic Social Content — What Actually Works Now
Date: December 23, 2025
Host: Gary Vaynerchuk
Overview
In this episode, Gary Vaynerchuk dives deep into what actually works right now for businesses and entrepreneurs in digital marketing. Focusing on the evolving roles of paid ads, AI, and organic social content, Gary offers no-BS, energetic advice drawn from his personal experience, history, and vision for the future. He touches on platform strategies, using AI tools, the coming wave of AI influencers, and the mindset shift necessary to thrive in today's rapidly evolving marketing landscape.
Key Discussion Points & Insights
1. Go All In: Every Social Platform Matters
- "All of them. All of them. I mean, what the hell are we doing here?... The answer’s all of 'em."
— Gary Vaynerchuk [00:16]
- Gary insists that business owners should not limit themselves to just one or two platforms; every available channel is an opportunity.
- Excuses like lack of time, knowledge, or preference for certain platforms are unacceptable if you want to build something significant.
- Quote: “It is unacceptable to say you're going to build an empire and not use this when it is the foundation and the pipes of modern communication in our society.” — Gary Vaynerchuk [01:08]
2. Authenticity Over Automation
- Posting on your own behalf, authentically, trumps posting just to “get something out.”
- Gary draws a hard line: “I’d rather you not post than it not be authentic.” [03:08]
3. Best Platforms for B2B in 2025
- LinkedIn is the clear standout for B2B, acting today like Facebook circa 2015 — a rare imbalance favoring organic content exposure.
- Organic content should come first; paid amplification should only be used for content that’s already done well organically.
- Quote: “We’re in the era now of only spending media on pieces of creative that did well organically, because the AI algorithms… will show you if there’s interest.” — Gary Vaynerchuk [04:36]
4. Using AI: Kill the ‘I Don’t Know How’ Excuse
- “There's literally. We are literally living in a world where the concept of 'but I don't know how' has been eliminated.” — Gary Vaynerchuk [05:27]
- Gary demonstrates how anyone can use ChatGPT (affectionately nicknamed “Chatty”) to instantly get marketing guidance.
- All excuses of not knowing how to market or use a platform are now invalid.
Notable Prediction:
“Many people in this room’s grandchildren will marry an AI robot in your life.” — Gary Vaynerchuk [06:55]
5. Deepfakes, AI Content, and Blockchain as Proof of Origin
- Gary warns that soon, nobody will trust videos on the internet — AI and deepfakes will become indistinguishable from reality.
- He predicts a pivotal event involving AI-generated content will shake social trust in the upcoming years.
- Blockchain will become essential for authenticating and timestamping the true origin of content.
"In 36 months, 48 months, you’re not gonna believe a single video on the Internet." — Gary Vaynerchuk [08:36]
“I’m already minting my videos from me on the blockchain. And to prove that I made it.” [10:48]
6. Change is the Entrepreneur’s Constant
- Embracing change is the only prerequisite for entrepreneurship.
- Gary reframes the journey: “Entrepreneurship is basically losing all the time with an occasional win. And I like that.” [15:19]
7. The Evolution of Influence: From Celebrities to AI
- Celebrities gave way to micro-influencers; now, AI-generated influencers are coming.
- Anyone creative can now create and monetize an entire persona/IP without ever appearing themselves.
“Somebody in this room in seven years might make $500,000 a year in brand deals of a character they created that posts on social media. Not even them.” — Gary Vaynerchuk [19:44]
- The influencer economy is now true “fame democracy,” but the next wave will see virtual and AI characters grabbing attention and brand deals.
8. Don’t Fear AI — Compete With It, Or Lose To Someone Who Does
- Gary urges listeners to get over fear and start using AI to their advantage.
“You're not going to be put out of business by AI. You're going to be put out of business by someone who uses AI better than you.” [25:00]
- AI tools are multiplying rapidly, and the key is to stay current, test frequently, and seek out creative advantage.
- Ultimately, what matters will be your brand and execution, not access to the latest technology itself.
9. Future of Digital Marketing Teams & Work
- Small businesses: the owner is often the “digital team.”
- Larger SMBs ($50M revenue, ~8-9% marketing budget): Teams of 4-7, including videographers ("shreditors"), a department leader, community manager, and creative/strategist.
- All content should be posted “day by day” for agility — “day trading attention.” Scheduling far ahead is too risky for relevancy. [35:19]
- Owners don’t have to love marketing, but must understand it at least as well as finance.
10. Organic vs. Paid: Free Attention Is Still a Miracle
- Algorithms now reward merit and interest, not just big followings — anyone can “win” with the right post.
"Literally, if you’ve never posted once on social, tomorrow you could post a video and it could get more views than my post that day." — Gary Vaynerchuk [41:56]
- Don’t gripe about reach or algorithms — massive, free organic distribution is a modern miracle.
11. Algorithm Control & Social Media Accountability
- You can directly influence your algorithm and feed by actively liking/searching for content you enjoy.
- The victim mentality (blaming tech, politicians, “the algorithm”) is a trap; embrace accountability and take charge of your inputs and mindsets.
“I am super happy in life because I think everything is my fault. And that’s not beating yourself up. That’s understanding the power of accountability and that you can change.” — Gary Vaynerchuk [47:15]
12. Action Step: Posting for Mission-Driven Growth
- Everyone should post something, ideally a photo and a few genuine sentences — more reach is available than ever, regardless of your follower count.
- Use the given event hashtag (“WeAreWarriorRising”) for amplification.
- Quote: “Do you know how crazy it is that you can post on these platforms for free and reach millions of people? ...It’s free, friends.” [51:00]
Notable Quotes & Memorable Moments
| Timestamp | Quote | Speaker | |-----------|-------|---------| | 00:16 | “All of them. All of them. ...The answer’s all of 'em.” | Gary Vaynerchuk | | 01:08 | “It is unacceptable to say you're going to build an empire and not use this...” | Gary Vaynerchuk | | 03:08 | “I’d rather you not post than it not be authentic.” | Gary Vaynerchuk | | 04:36 | “We’re in the era now of only spending media on pieces of creative that did well organically...” | Gary Vaynerchuk | | 05:27 | “We are literally living in a world where the concept of 'I don't know how' has been eliminated.” | Gary Vaynerchuk | | 06:55 | “Many people in this room’s grandchildren will marry an AI robot in your life.” | Gary Vaynerchuk | | 08:36 | “In 36 months, 48 months, you’re not gonna believe a single video on the Internet.” | Gary Vaynerchuk | | 10:48 | “I’m already minting my videos from me on the blockchain. ...Proof of provenance.” | Gary Vaynerchuk | | 15:19 | “Entrepreneurship is basically losing all the time with an occasional win. And I like that.” | Gary Vaynerchuk | | 19:44 | “Somebody in this room in seven years might make $500,000 a year... Not even them.” | Gary Vaynerchuk | | 25:00 | “You're not going to be put out of business by AI. You're going to be put out of business by someone who uses AI better than you.” | Gary Vaynerchuk | | 35:19 | “Day trading attention. Literally. I would be scared to schedule my next week social media post because too much can change in a week.” | Gary Vaynerchuk | | 41:56 | “...tomorrow you could post a video and it could get more views than my post that day.” | Gary Vaynerchuk | | 47:15 | “I am super happy in life because I think everything is my fault. ...That’s understanding the power of accountability and that you can change.” | Gary Vaynerchuk | | 51:00 | “...you can post on these platforms for free and reach millions of people? ...It’s free, friends.” | Gary Vaynerchuk |
Timestamps for Key Segments
- 01:08 — On making social media non-negotiable for ambitious entrepreneurs
- 04:36 — The new paid ads playbook: amplify what worked organically
- 05:27 — AI as the destroyer of all “I don’t know how” excuses
- 08:36 — Deepfakes, the future of trust, and minting content on blockchain
- 19:44 — The future of influence: from celebrities to AI-generated personas
- 25:00 — Why you should run toward, not from, AI (and how you’ll lose if you don’t)
- 35:19 — Why you should never schedule social content weeks in advance
- 41:56 — The power of zero-followers: Anyone can go viral now
- 47:15 — The power of accountability in business and life
- 51:00 — Why organic reach is still a miracle, and your next steps
Summary Takeaways for Non-Listeners
- Be on every platform you can—stop making excuses.
- Embrace authentic content—don’t automate what should be genuine.
- For B2B, LinkedIn is massive right now; always start with organic before paid.
- AI removes ‘how’ as an obstacle—learn to use tools like ChatGPT for instant marketing answers.
- Trust in online video is about to collapse thanks to deepfakes; blockchain will help anchor authenticity.
- The next big opportunity is AI-generated influence and creative IP—you can participate even if you don’t want to be on camera.
- Don’t fear AI—someone savvy with it will outcompete you if you don’t step up.
- Teams and workflows must be agile, creative, and able to "day trade attention".
- Algorithms reward interest, not previous clout—everyone has a shot.
- Ultimately, nobody is coming to rescue or restrict you—embrace accountability and take control.
Final Action:
Take a photo, write something genuine, use the hashtag (e.g., #WeAreWarriorRising), and post to your social channels—because you never know which post could change the game for your message, business, or mission.
End of Summary.