Tea with GaryVee Ep. 67 | Selling on TikTok Shop vs WhatNot, How to Handle Family Judgment While Building Your Dream, & Why Growing on Instagram Feels Impossible (And How to Fix It)

Summary

The GaryVee Audio Experience Episode: Tea with GaryVee Ep. 67
Release Date: February 27, 2025

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In Episode 67 of The GaryVee Audio Experience, host Gary Vaynerchuk delves into pressing entrepreneurial challenges faced by his listeners. Covering topics such as selling on TikTok Shop versus WhatNot, handling familial judgment while pursuing one’s dreams, and overcoming the seemingly insurmountable task of growing an Instagram presence, Gary offers actionable insights and motivational advice. This summary encapsulates the key discussions, notable quotes, and the pragmatic solutions Gary provides to empower aspiring entrepreneurs and creators.

1. Selling on TikTok Shop vs. WhatNot

The episode kicks off with a discussion on the advantages and strategies for selling on TikTok Shop compared to WhatNot, a live-selling platform. Gary emphasizes the importance of curiosity in exploring new sales avenues.

Notable Quote:

"Everyone on earth should try selling on TikTok shop and whatnot just to see if they like it. I think that a lot of us love something, but we don't know it because we never tried it."
(00:00)

Gary underscores the discoverability inherent to TikTok Shop, noting that it allows sellers to reach a broader audience organically:

"TikTok shop, why it's so amazing is you get discoverability. People just find you."
(08:35)

Conversely, WhatNot requires sellers to actively drive their audience, making the initial growth phase more challenging. Gary advises a dual approach:

"I need you to go live for an hour a day, not selling, and just shoot the with your community and tell them to follow you on Instagram."
(10:03)

2. Handling Family Judgment While Building Your Dream

A significant portion of the episode is dedicated to addressing the emotional and psychological hurdles entrepreneurs face, particularly family judgment. Gary interacts with a 25-year-old caller struggling to balance his entrepreneurial pursuits on WhatNot with his ambition to return to music production, all while dealing with his father's lack of support.

Notable Quote:

"The real fix for all of you that are stuck is curiosity. So many people here are lacking a gene, a trait called curiosity."
(00:00)

Gary challenges the caller to reassess his motivations and the validity of using family judgment as an excuse:

"The excuse that your dad, you know, nobody's ever done it in my family. That's honestly, that has almost no validity."
(06:07)

He further encourages empathy and forgiveness towards unsupportive parents, advocating for personal growth over familial approval:

"Feel bad that dad also had a circumstance. You know, empathy and compassion is an incredibly powerful thing, brother."
(05:21)

3. Why Growing on Instagram Feels Impossible (And How to Fix It)

Another caller expresses frustration over stagnant growth on Instagram despite a significant following on TikTok. Gary provides strategic advice to leverage TikTok’s strengths to boost Instagram engagement.

Notable Quote:

"I'm gonna be like a doctor here. Dr. Gary is in the building. Two times a day I want you to post on TikTok and the entire tick. Make it creative. But the whole post is saying follow me on Instagram."
(10:14)

Gary emphasizes consistent content creation and cross-platform promotion as keys to unlocking Instagram’s potential:

"And I need you to go live for an hour a day, not selling, and just shoot the with your community and tell them to follow you on Instagram."
(10:03)

4. Additional Insights from Rapid-Fire Questions

The episode includes rapid-fire segments where Gary swiftly addresses varied entrepreneurial dilemmas:

• Inheriting a Family Business Without Interest: Gary advises selling the business to fund personal passions, emphasizing that honoring parents doesn't necessitate maintaining their business if it doesn't align with one’s own aspirations.

  "If you don't like it and you can't afford to do it. The fuck are we doing here... Sell it. Sell the fucking company."
  (11:23)

• Balancing Multiple Ventures with Personal Life: For a 24-year-old managing a W2 job, an agency, and an esports business while raising two children, Gary commends his efforts and suggests integrating passion projects into available time slots without compromising responsibilities.

  "Sometimes if you've got something really burning at you and you're excited, work on it at midnight, you know, like on a Friday night."
  (19:09)

• Overcoming Burnout and Maintaining Productivity: Addressing burnout, Gary shares his personal mantra of not seeking immediate results, which keeps him motivated despite relentless work demands.

  "I did not burn out ever... Because I'm not looking for the result."
  (24:58)

5. Gary’s Core Philosophy: Love the Process

Throughout the episode, Gary reiterates his core philosophy: loving the process over focusing solely on outcomes. He challenges listeners to find passion in their daily grind rather than being fixated on end goals.

Notable Quote:

"The goal in life is to like the dirt every day."
(17:37)

He encourages entrepreneurs to fall in love with their businesses, emphasizing that genuine passion sustains long-term commitment and success:

"Think about the person you love the most. You'll never quit them. You guys don't love your businesses. You love what you think your business can do for."
(25:28)

6. Conclusion

Episode 67 of The GaryVee Audio Experience offers a wealth of practical advice for entrepreneurs navigating the complexities of modern digital marketplaces, familial expectations, and personal fulfillment. Gary Vaynerchuk’s candid conversations inspire listeners to harness their curiosity, embrace empathy, and passionately engage with their ventures. By focusing on the journey rather than the destination, Gary empowers individuals to redefine success on their own terms.

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Key Takeaways:

• Embrace Curiosity: Experiment with different selling platforms like TikTok Shop and WhatNot to discover what resonates.
• Address Familial Judgments: Separate personal ambitions from family expectations through empathy and self-belief.
• Strategize Social Media Growth: Leverage stronger platforms (TikTok) to boost presence on others (Instagram) through consistent and strategic content.
• Balance Responsibilities and Passions: Integrate creative pursuits into existing responsibilities without neglecting either.
• Love the Process: Focus on enjoying the daily grind rather than fixating solely on end goals to maintain long-term motivation and prevent burnout.

By internalizing these principles, listeners can navigate their entrepreneurial journeys with resilience and clarity, turning challenges into opportunities for growth.

Transcript

[Gary Vaynerchuk]

This is the GaryVee audio experience. Everyone on earth should try selling on TikTok shop and whatnot just to see if they like it. I think that a lot of us love something, but we don't know it because we never tried it. The real fix for all of you that are stuck is curiosity. So many people here are lacking a gene, a trait called curiosity. Some of them have curiosity. But mackenzie, you know what beats curiosity, unfortunately, in some people's body? Insecurity. All right, here we go. We are live, live in New York City. Good morning, everybody. Happy Thursday. Hope everybody's having a wonderful day. This is Tea with Gary Vee. I am Gary Vee. I'm ready for the first question. Let's get right into the show.

[Caller 1]

I feel like I haven't been productive enough. And I feel like I'm kind of making excuses like, oh, I got time, or just not being as productive as I know I could be. Like, I know I could be going harder in the paint. I'm just not.

[Gary Vaynerchuk]

First of all, what's going hard in the paint? Meaning, like, what are you trying to build? Your career, A startup, Your personal brand? Like, what are you trying to go hard at? Because I could tell you right now, there is nobody that goes weaker in the paint than me when I don't like what the fuck I'm doing, right?

[Caller 1]

And I think I've gotten good with that. Like, I've left toxic environments. I don't do anything that I'm not passionate about. So I'm doing what I love. But I just. I feel like I'm not going as hard. Cause I think it's like the family judgment of, like, you're not. You're not doing it the right way or you're not going down the right path kind of deal.

[Gary Vaynerchuk]

All right, so what are you doing and what family members are saying?

[Caller 1]

What I got, I got on whatnot. You know, I've been having fun with whatnot. I'm actually making, you know, a decent money. Like, I'm kind of just all in on whatnot right now.

[Gary Vaynerchuk]

And what are you selling?

[Caller 1]

I got, like, Pokemon cards. I got, like, the Friends, anything. You know, I go to. I go to Goodwill. I'll find, like, plushies and stuff, you know, and flip that. So it's been fun.

[Gary Vaynerchuk]

What do you want to build?

[Caller 1]

I want to be a music producer, like, full time. And I think I was, like, halfway into it, but it would, like, the money wasn't really there. So then that's why I, like, pivoted, and I Was like, okay, I just gotta, you know, find my own path. Or like, you know, get free. I don't like clocking in nine to five. Right.

[Gary Vaynerchuk]

Let's break it down even further. How many, how many hours a day do you feel like you're working? No. Bullshit. Don't bullshit. Don't bullshit me or anybody else.

[Caller 1]

Yeah, like six.

[Gary Vaynerchuk]

Yeah. That's fucking ridiculous. Six is enough. If you want to make 30 to $50,000 a year, there's probably some sort of path to six. And of course, there'll people that will jump in and be like, if you create AI agents and efficient, you can work one hour a day and make a lot of money. I mean, like, anything's possible. But the way you delivered the six, like, did not. Like, I think you're. You're right. The question is, I also think you might be using the judgment of your family as an excuse as well. And let me say something completely left field, like, you don't need to build an empire. Like, let me ask you a different question altogether. Are you happy?

[Caller 1]

Yeah, like 98%.

[Gary Vaynerchuk]

Well, 98% is about fucking 60% more than most people on Earth.

[Caller 1]

I'm lucky. I'm very lucky.

[Gary Vaynerchuk]

Yeah. I mean, look, I think, you know, breaking this down, I mean, there's a lot of different things here. How old are you?

[Caller 1]

25.

[Gary Vaynerchuk]

So there's a hundred different dynamics in play in this call. One, you do have time. Like, you could work six hours and, like, be 98. Like, I promise you that 100% of Earth would probably sign up for working six hours a day and being 98% happy. And that's the beauty of being 20 fucking five years old in a lot of ways. Like, you know, but. But I don't fully believe you. Does that make sense? Like, meaning, like, like, not that I don't believe you. I feel. What I feel intuitively on this call is you intuitively feel like this is not sustainable. Like, you can't. Like what you're doing now. Eventually, this, you won't be 98% happy. You'll be 9.8% happy. And you're probably trying to ponder a strategy to eliminate that vulnerability. Yes. No.

[Caller 1]

Kind of.

[Gary Vaynerchuk]

Yeah.

[Caller 1]

I want to pivot back into music production. Like, I was mentoring people and I was making money, but I wasn't making as. As much as I'm making on whatnot. If that makes sense.

[Gary Vaynerchuk]

Yes. And I think what also makes sense is if you're. Do you feel like you're hungry and ambitious or. No, I'm pretty Hungry?

[Caller 1]

Yeah.

[Gary Vaynerchuk]

Well then yeah, I don't agree with you because if you're, if I'm listening to you and you're only working six hours a day, you have the opportunity to work 10 hours a day, five hours on whatnot and flipping and five hours a day on music and 10 hours a day at 25 is a piece of cake.

[Caller 1]

Right.

[Gary Vaynerchuk]

And if you love them both and if you're 98 happy, you would have the energy for that.

[Caller 1]

I got the energy. I'm. I think, I think I'm just not doing it.

[Gary Vaynerchuk]

But why?

[Caller 1]

Again, like, I'm like nobody in my family has done this, what I'm doing.

[Gary Vaynerchuk]

So the, does that have to do with anything? Which, which one of your parents were non supportive and kind of talked down to you?

[Caller 1]

My dad.

[Gary Vaynerchuk]

Great. That's the punchline of this whole conversation. You know that, right?

[Caller 1]

Yeah.

[Gary Vaynerchuk]

And the question becomes, are you going to believe him or are you gonna fuckin stick it to him? Or the most healthy, are you gonna be empathetic that one of his parents talked in a negative way to him and completely disregard it and live your.

[Caller 1]

Life the whole time I was just thinking like, be the bigger person, Be the bigger person. Be the bigger person.

[Gary Vaynerchuk]

Feel, feel bad for your dad. Don't feel bad for you. Feel bad that dad also had a circumstance. You know, empathy and compassion is an incredibly powerful thing, brother. One of the things I always ra my Vcon keynote. I once famously said, fuck your grandparents. Right? Yeah. So I really believe in that shit, brother. Like instead of being mad at your parent, you can be empathetic to them. You can learn the power of forgiveness, you can learn the power of perspective. I think you're going to have to attack this that way. Does that make sense? But six hours is not going to get you to, you know, financial freedom or building, you know, that is not an ambitious number. Yeah.

[Caller 1]

So I need to double it. 12.

[Gary Vaynerchuk]

Yeah. And honestly, I think you should attack this dad issue. Whether you can watch this over and over every morning and it reminds you whether you need to go even harder flipping so that you can save up some money to do therapy once a week. Whether you read things, listen to things, like obviously I know the friends community has been a positive impact on you. That's been a foundation. There's more to go though. Like I don't, like I'm telling you right now, the excuse that your dad, you know, nobody's ever done it in my family. That's. Honestly, that has almost no validity. None. Almost everything that has ever happened in life has been based on someone doing something that no one in their family has ever done. That's how. That's how it works. You know what I mean? That's a. That's a excuse.

[Caller 1]

That makes sense. Appreciate you, Gary.

[Gary Vaynerchuk]

Love you, brother. Stay well. Oh, you got rapid fire. Good. Mackenzie, talk to me.

[Mackenzie]

Rhonda asks, how do you choose working on your side hustle instead of having any social life friends?

[Gary Vaynerchuk]

Why does everybody think everything is so absolute? I have 800 side hustles. I have a social life. I have a main job. I'm a capable human being. When I was building v friends, I saw no one, including my real job. Right. I was all in, Then I was done, then I was back. I don't understand what is the matter with people. It is not fully absolute. It's not all or nothing. And it's not all or nothing forever. You could be all in on something for a while. Like that young man we just talked to. You could do the dad thing for 10 years and then do more creative stuff. And by the way, notice what else I said about. Tell me about your Friday night, and then on Saturday and Sunday, he is doing his creative thing.

[Caller 2]

What do you think is like, your backbone for becoming successful?

[Gary Vaynerchuk]

The inability to listen to anybody else, regardless if it's positive or negative.

[Caller 2]

I love that. And what platform do you feel like is your most profitable platform? Being on after being on all of the platforms, it.

[Gary Vaynerchuk]

It ebbs and flows, you know, like, that's what's so cool about day trading. Attention. Right. The concept that I wrote my last book about, things keep, you know, changing. You know, when I first came out, the game search mattered, email marketing mattered. You know, SEO SEM. Then it was MySpace, then it was Facebook. You know, there, you know, ustream used to be huge for me. Vine used to be important to me. Like, things change. But I think TikTok shop and whatnot, you need to pound both of them. But TikTok shop, why it's so amazing is you get discoverability.

[Caller 2]

Yeah.

[Gary Vaynerchuk]

People just find you. Whereas whatnot, as you're seeing, you won't have an audience because you got to drive the audience. Right?

[Caller 2]

Yeah.

[Gary Vaynerchuk]

But learning, don't forget what learning is like going on and spending three hours on whatnot and not selling much is learning.

[Caller 2]

Mm. So I'm a big believer in that. Like, I love that you, like, I tell friends and people that have their social medias and they're like, well, I don't want to post on there. I don't want to, you know, like, what if I post and I'm like, what's the worst that's gonna happen? Nobody's gonna see you if you don't post. But if you do post, the chances of you getting discovered as a business or having organic growth, the.

[Gary Vaynerchuk]

You're.

[Caller 2]

You're shooting, you know, you get 100% growth chance if you're posting versus not posting anything at all. But trying to just grow my business and do that on other platforms. Tick Tock Shop has been my most profitable.

[Gary Vaynerchuk]

So what are you. Are you. Are you trying to figure it out because you're scared that Tick Tock will get banned in the next 90 days? Is that foundational to the question already.

[Caller 2]

Seeing, like, what had just happened previously? Yeah, that was super scary because I'm our family sole income now, so that's my big driving force. So it's like, okay, what are the other options? I do.

[Gary Vaynerchuk]

How many followers do you have on TikTok right now?

[Caller 2]

Right now I have a hundred and five thousand followers. And on Instagram, a little over a thousand.

[Gary Vaynerchuk]

Okay, listen to me. Two times a day, I want you posting on TikTok and I want you going live for an hour a day to just hang like I'm hanging now and tell every one of those people to follow you on Instagram.

[Caller 2]

Yeah, I feel like I have a hard time growing on Instagram. Like the same videos.

[Gary Vaynerchuk]

No, no, no, no. That's not word. That's not what I said.

[Caller 2]

I see what you're doing.

[Gary Vaynerchuk]

Yep. Because I'm not letting you make up some. Let me say it. I'm gonna be like a doctor here. Dr. Gary is in the building. Two times a day I want you to post on TikTok and the entire tick. Make it creative. But the whole post is saying follow me on Instagram.

[Caller 2]

Okay.

[Gary Vaynerchuk]

And I need you to go live for an hour a day, not selling, and just shoot the with your community and tell them 18 times to follow you on Instagram. That's it. Yo, everybody, thank you so much for just jumping in real quick in the middle of this podcast. Thank you so much for listening to this episode. It would mean the world to me if you could leave a review for this episode and I'm gonna get you back to your pod right now. Cause you don't need me talking about that. But I realize I'm lagging on getting the support of my podcast listeners, so reviewing this episode and overall would mean the world to me. Five star, four star. Three star. Fuck it. Two star. One star. Honest feedback. S.L. all right, back to the show.

[Mackenzie]

All right, question from Michelle. If you inherited your parents company but you weren't interested in the subject matter, what would you do? Especially if you want to keep their memory alive and not just sell it. Very successful business, but you don't have the capital or credit to run it.

[Gary Vaynerchuk]

Literally. Listen to that question. They're not passionate about it and they can't financially afford to run it because they have no idea what the to do with it. And literally, you know, one way to not honor your parents is to try to honor them and have that business go out of business. Because then you both fucking lost. You want to honor them? Sell the fucking business. Take the money and build something that you're passionate about that would honor them more than that. If I heard that right, you don't like it and you can't afford to do it. The fuck are we doing here? The number one issue in society is people holding up an ideology that has no practicality in it. You don't even know if that's what your parents want. They're dead. Deep down. All the fucked up shit that parents do, it's all grounded in one thing. They just want their kid to be good. They're just imposing their own fears on their kids when they're fucking them up. Get a good job. Don't be an entrepreneur because they're scared to be an entrepreneur. But what if your kid's a fucking entrepreneur? Clearly this kid's not an entrepreneur. This kid, their parents were entrepreneurs. They're not an entrepreneur. Which is hence the question. Michelle. Sell it. Sell the fucking company. Take the money and do something.

[Caller 3]

I'm an artist. I've been doing that for since like 2012, 11. I've always wanted to be a film director and screenwriter. So I've been learning these things. Now, like, I have an event that's on March 2nd and I'm blending the storytelling to the show. It's pretty cool. But now I'm kind of like, you know, resources, funding, all this type of stuff. So I'm doing it myself.

[Gary Vaynerchuk]

Yep.

[Caller 3]

And I feel like I'm in a place of just getting. It's getting difficult to manage, you know, everything.

[Gary Vaynerchuk]

What, what, what's difficult your remember difficult is how you see it. Like, you know, so like to me, literally, you were talking. No bullshit. Ish. I think you're gonna like. This could be interesting. I'm about to say something very weird. I want everyone to hear it. Ish. You were just talking and I was getting jealous. I'm not joking. I am at A point in my career v. Friends, tea with GaryVee. Anything I do now, everyone's like, oh, that's going to be successful. And if it's not to be like, what the fuck? Like being in that place where you're still in the beginning and you're building your thing. I'm romantic as fuck to that. You know when. When you don't have the funds, when you have to get scrappy. Literally, we were in the office yesterday only talking about how we got to get back to startup culture, that when you. When you don't have money, you're doing it right, and when you do have money, you're doing it wrong. Let me give you an example. If somebody came around and be like, I believe in you and here's 100k, I promise you, you would waste that 100k in a way that would surprise you. Okay, so you know how it is. The grass is greener on the other side, right?

[Caller 3]

Yeah.

[Gary Vaynerchuk]

I was with some single friends and some Barry friends the other day at a party, and everybody started laughing because the married friends wanted to be single and the single friends want to be married. It's like, everyone just likes the grass on the other side. You need to enjoy this middle of the wall that you're in right now. You need to. You need to be excited and wake up and be like, somebody might come to this show. There might be nine people at this show, but one of them might see this bl of poet, society, storytelling, improv, slash music. Like. Like, you need to enjoy this part. You ever see interviews of artists that have made it and, like, they've made it. We're talking top 1%. And you watch the interview and you listen carefully and they're like, man, I miss. When it was just my homie and me in the van and we were fucking grind. Like, please fall in love with where you are right now. You're in the middle of the wall. I have a feeling you might get to the other side of the wall and you're going to remember this interaction. Be like, motherfucking Gary was fucking right. Like, I got. I got the money, I got certain things that I wanted, but I fucking miss that creative process. I miss a little bit of that unknown. I miss a little bit of that fucking dirt. I miss. Go ahead.

[Caller 3]

I don't mean to cut, you know, Please. I can. I remember, was it back in 2019, I did. I started doing shows at House of Blues, and I had this feeling where it was like, oh, everyone was happy. And then I was like, wow. I'm this. I feel empty. Like, have you ever felt that?

[Gary Vaynerchuk]

You know, I haven't felt empty. And I think I'm going to help you here. I've had so many crazy things happen in my life, and I don't. My brother makes fun of me for not popping bottles or smelling the roses. Right. Like, I don't feel empty, but I don't put accomplishments on a pedestal. I'm not trying to do it for the outcome. Like, I'm not trying to fucking. It's not about the bank account. It's not about the Grammys. It's not about the certified verified account. It's not about 10 million followers. It's not about being stopped every second that I walk. It's not about being envied or being put on a pedestal. I'm in my grind. I'm doing it right now. Right now as I'm with you. I don't need to be doing tea with Gary. There's 431 people I'm wanting right now. Yeah, I'm in the dirt. I like the process. I like the game. I'm not here for all of y'all. I'm not here for my dad like the last kid. I'm not here for the fans. I'm not here for nobody but me. I'm gonna do me. I want to do me.

[Caller 3]

Okay. I appreciate that you understand.

[Gary Vaynerchuk]

Everybody else was happy, but it didn't fulfill you. Actually, I think that's why you can win. But you took it as a negative. Yeah, I take it when I'm like that. As a positive.

[Caller 3]

Okay. I think it threw off my barometer of like. Okay, then what is the goal?

[Gary Vaynerchuk]

Correct.

[Caller 3]

And then it makes. Think about that.

[Gary Vaynerchuk]

Let me explain. The goal is not having it like my. I want to buy the Jets. That's on some. In fourth grade, I'd said something in school, and it's funny. Let me promise you, nothing bad is gonna happen in my life. If somebody else buys the jets one day, I don't give a fuck. Let me tell you what my first post is gonna be when Sally Smith buys the Jets. Congrats to Sally. Win me a fucking Super Bowl. I gave it a try. I didn't get there. On to the next thing. I'll go buy the Grady Knicks. The goal in life is to not create a goal that you up.

[Caller 3]

Gotcha. Okay.

[Gary Vaynerchuk]

The goal in life is to like the dirt every day. Yeah.

[Caller 3]

Okay. Yeah, I'm getting hype. Like, I got some stuff I gotta.

[Gary Vaynerchuk]

Like.

[Caller 3]

I'm. I'm so ready to do stuff like, it was already before this. But.

[Gary Vaynerchuk]

But when you think it needs to lead to something, when it's in your soul and I can feel it in you. Like, look at this. I got goosebumps. I could feel it in you. Ish.

[Caller 3]

Yeah.

[Gary Vaynerchuk]

You don't want to have a goal, people. Why am I not successful? I don't know. Maybe because you're such a dick face that you're not even clicking a button in the top Corner to get $253 shipped to you in the mail because you don't want to spend 3 minutes to post it on ebay and ship it out. What about the gas fees, Dustin? What about the gas fees? I'm gonna do trash talk heavy this year. Fuck it. All right, what's the question, Mackenzie?

[Mackenzie]

Okay, six million followers, but we haven't turned that into a real business. What's the best next move to monetizing?

[Gary Vaynerchuk]

Like, only a one down and selling. Selling makes money. I'm out of here.

[Caller 4]

I'm 24, I have two kids, and I'm building a. Balancing a W2, building an agency and running an esports business. I know my income building ventures will set me up for life, but I'm putting less time into my creative passions, like my personal brand and my fashion. Fashion brand. Do you think I'm approaching this the right way with my age, having two kids and the responsibilities? By focusing on income now and letting my creative passion take a back seat?

[Gary Vaynerchuk]

Okay, let me tell you what happened to my creative passion from 22 to 34. It was suppressed because I was building a business for my dad. You got responsibilities, bro. You're 24 with two kids. I'm proud of you, bro. Like, you're doing the right thing. It sucks sometimes because I know you want to get that creative nut off, right? But sometimes, sometimes if you've got something really burning at you and you're excited, work on it at midnight, you know, like on a Friday night. Do you work on Saturday and Sunday or. No, you got the weekend off.

[Caller 4]

Yeah, the agency in the app is what I focus on on the weekends.

[Gary Vaynerchuk]

Beautiful. So you're getting a little bit of that, you know, and so. Nah, man. I. I gotta tell you, your temperament is making me feel very kind and comfortable and really good. And I just think it's a game of patience for you. And what you're going to be blown away by is those kids are going to be, you know, they're going to be 13, 14, 15, real quick, and they're going to want to hang out with their friends, not their dad. When that happens, you'll have more time to work on it, and you'll be 35 years old, a baby.

[Caller 4]

For the fashion brand that I'm looking to build or I'm working on, I have tech packs and things like that. Do you think Whatnot is a good place to do live shopping or a TikTok?

[Gary Vaynerchuk]

I think. I think both. I think both. TikTok shop is. Is in a lot of ways better because it allows you to get audience. Yeah. So you need 5,000 followers on to get on TikTok Shop live. Right. So you. I don't know if you're at 5,000, you know? Yeah. So you need to build that up. And so while you're waiting, come here and start building and start pushing people from social to here. Look what I'm doing. I'm. You know what's so funny? I always say, mike, watch what I do, not what I say. So I say, TikTok shops better. And everyone's like, I don't have 5,000 followers. Meanwhile, I'm here today on whatnot, pushing people from my social to whatnot. You go live on Instagram, you type in your whatnot URL and pin it. Then you go live on whatnot and you be on whatnot and you yell at everybody to come over. And that's how you bill slowly. All right, who's next? McKenzie.

[Mackenzie]

We have Melissa. Melissa, 61, female, wanting to totally recreate myself. I have no products to sell. I work a 9 to 5, and my soul is slowly dying. Tell me the number one thing you would recommend I learn right now to launch a new life and a new career.

[Gary Vaynerchuk]

Everyone on earth should try selling on TikTok shop and whatnot for a couple of hours just to see if they like it. Like, I think that a lot of us love something, but we don't know it because we never tried it. Like, in our little circle right here, somebody here loves skateboarding but doesn't know it. Somebody here loves cooking but doesn't know it. Somebody here loves oysters, sweet breads, uni and caviar, but you're all scared to try it. I think people are scared to try shit. I don't know her like that, but I know she's 61. And, you know, I'm the guy that's like, you know, everyone's ready for the joke of, like, you got 40 more years. But I'm going to say, on the flip side, we're at 61 now. That's different than 16. Like, it's time for her to fucking fight. And she's kept a conservative. I get it. She's a woman of that generation. But the real anecdote, the real potion, the real fix is curiosity, my friends. The real fix for all of you that are stuck is curiosity. So many people here are lacking a gene, a trait called curiosity. Some of them have curiosity. But Mackenzie, you know what beats curiosity? Unfortunately, in some people's body? Insecurity. We need people trying more shit. What does she need to do? She needs to try more shit. She hates her nine to five. Maybe she should work a seven to nine bartending. Maybe she likes bartending. She could become a famous social media bartender. I don't know. Maybe she heard me right now and she's gonna set up a whatnot right now and sell some shit out of her house. I believe garage sales, my beloved garage sales are moving to live social shopping. I predict in three years, you will see thousands of people every Saturday morning, tens of thousands, hundreds of thousands of people literally just running around their house and being like, all right, this pillow, 9 bucks, 9 bucks, 10, 11, 12. I predict that. And I think a lot of you should be doing that because all of you have a ton of shit in your house that you don't need.

[Caller 5]

When it comes, you know, to those challenges in life that you feel, like, burned out and you're doing same thing over and over and it's not working out, what should I do? How should I get better, bro?

[Gary Vaynerchuk]

I don't take breaks. But also, I don't get burnt out because I am not looking for the result.

[Caller 5]

Yeah, yeah, I feel you. I really feel you.

[Gary Vaynerchuk]

I want to stay in this, bro. I was working 18 hours a day from my dad's liquor store, seven days a week through my entire 20s. That man paid me nothing. Cause immigrant style. I don't blame dad. He said, one day when I die, you'll get the business. That's why I don't pay you nothing. I go, cool, you're gonna live to 90. I'm gonna be 70. I gotta go do my own thing. But the reason I didn't burn out was I wasn't looking for the result.

[Caller 5]

Exactly.

[Gary Vaynerchuk]

I knew what my mission was. And at 22 to 34, I had one mission. To fucking pay back my parents for all the things they did for me. And then from 34 on, I started building for myself, brother. There's a video that's going somewhat viral right now because Cas and Mike have a new book coming out called shoveling shit. And they tell the story of me working, starting VaynerMedia in their conference room, and people seeing it from their eyes where Mike's like, gary didn't have fucking money. It just hits different than me saying it. And so why did I not burn out ever? Why have. Why will I never burn out? Because I'm not looking for a result.

[Caller 5]

Exactly.

[Gary Vaynerchuk]

The reason that people quit the gym is they want their muscles to be a certain weight, their waist to be a certain way, the scale to be a certain way. And so they quit because they're impatient. Because to do it the right way, it takes time.

[Caller 5]

Hundred percent.

[Gary Vaynerchuk]

The reason people quit business is because they want the fucking money. They want the things that money brings them. They don't love the fucking business. They love what the business gives to them. I don't like what the business gives me. I love my fucking businesses.

[Caller 5]

That's. That's. That's very hard, very strong. I appreciate it.

[Gary Vaynerchuk]

I love you, bro. Good luck to you. Fall in love with what you do. For real. Everyone. Like, if you love it, it's a wrap. Think about everybody. Close your eyes. Think of the person, no bullshit, that you love the most in the world. Okay, Open your eyes. That person that you just thought of. They may annoy you once in a while, disappoint you, but you're never gonna be done with them. There's not a single day where I don't hate every one of my businesses. I'm in the business of just eating shit 24 7. All that happens in my life is headache, headache, headache, headache, headache. But I love it. Think about the person you love the most. You'll never quit them. You guys don't love your businesses. You love what you think your business can do for.