Tea with GV Ep #77: How to Hire Fast, Fire Faster, and Scale Smart

Summary

Detailed Summary of "Tea with GV Ep #77: How to Hire Fast, Fire Faster, and Scale Smart"

Podcast Information:

• Title: The GaryVee Audio Experience
• Host: Gary Vaynerchuk
• Episode: Tea with GV Ep #77: How to Hire Fast, Fire Faster, and Scale Smart
• Release Date: July 24, 2025

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Introduction

In episode #77 of "Tea with GV," Gary Vaynerchuk delves deep into the complexities of scaling a business through effective hiring practices. The episode addresses pivotal themes such as rapid hiring, the necessity of swift termination when necessary, and strategic scaling to ensure sustainable growth. Through engaging conversations with listeners' questions, Gary provides actionable insights, peppered with his characteristic candor and motivational energy.

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1. Hiring Fast and Firing Faster

Timestamp: [00:16 - 04:18]

Key Discussion Points:

• Rapid Hiring: Gary emphasizes the importance of quickly bringing in new talent to facilitate business growth. He advocates trusting one's intuition during the hiring process to avoid overcomplicating decisions.

• Swift Termination: Equally important is the ability to promptly let go of employees who do not fit the company's culture or perform as expected. Gary acknowledges that firing is challenging but necessary to maintain a productive workforce.

• Promotion of Strong Performers: Once the right people are hired and proven through their initial performance, Gary suggests promoting them rapidly to capitalize on their potential.

Notable Quotes:

• "[00:16] Gary Vaynerchuk: The way you really learn is by firing... hire fast, fire faster, and then promote fastest."
• "[02:02] Gary Vaynerchuk: If you want to do law enforcement... build something you’re passionate about."

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2. Career Transition and Risk Management

Timestamp: [01:35 - 04:18]

Guest: Tyler Schmidt
Topic: Considering a career shift from banking to law enforcement while balancing family obligations.

Key Discussion Points:

• Risk vs. Stability: Tyler seeks advice on leaving a stable job for a more fulfilling career in law enforcement, worried about the security it provides for his family.

• Gary's Advice: Gary encourages Tyler to follow his passion, asserting that if he ever needs to return to his current job, it will still be there. He highlights that seeking advice for such a change often indicates readiness to take the plunge.

Notable Quotes:

• "[02:09] Tyler Schmidt: Yeah, yeah. You know, it's just been there."
• "[02:11] Gary Vaynerchuk: There's no right answer. You just do the best you can."

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3. Scaling a Pet Care Business

Timestamp: [21:13 - 27:46]

Guest: Fatima
Topic: Strategies for scaling her pet care business, "Wiggle Your Tail Pet Care," and integrating social media for growth.

Key Discussion Points:

• Social Media Utilization: Fatima discusses her challenges with effectively using platforms like TikTok and Facebook to scale her business. Gary stresses the importance of consistent posting and targeted advertising.

• Content Strategy: Gary advises Fatima to merge her personal and business social media strategies to leverage her existing follower base. He encourages creative content ideas, such as engaging with the community through playful interactions involving pets.

• Advertising Investment: He recommends allocating a budget ($100 a week) for targeted Facebook ads to reach her ideal customer demographic, ensuring her marketing efforts are both efficient and effective.

Notable Quotes:

• "[25:00] Gary Vaynerchuk: $100 a week, 10 mile radius. And then if you really know your demo... you need to post multiple times a day."
• "[26:38] Fatima: So I do have an idea... I was thinking about this. It's, I bought this like costume dog costume... "
• "[27:35] Gary Vaynerchuk: And if you don't post, nothing will happen. You'll just sit around and think."

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4. Balancing Work and Family

Timestamp: [06:48 - 09:40]

Guest: Hector
Topic: Managing the guilt and regret of missing family moments due to the demands of running a successful consulting business.

Key Discussion Points:

• Parental Guilt: Hector expresses his struggle with balancing work commitments and family time, fearing he is missing out on important moments with his young children.

• Gary's Perspective: Gary empathizes, sharing his own experiences and emphasizing that the key is genuine effort and presence when with family. He dispels the notion that constant presence equates to quality time, highlighting that meaningful engagement matters more.

Notable Quotes:

• "[07:05] Gary Vaynerchuk: You just do the best you can. We have to stop beating ourselves up on this."
• "[08:50] Gary Vaynerchuk: If your kids feel like you gave a fuck, that's all that's needed. The end."

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5. Navigating Side Hustles for Aspiring Actors

Timestamp: [09:40 - 15:08]

Guest: Louis
Topic: Balancing an acting career with side hustles to ensure financial stability during lean periods.

Key Discussion Points:

• Side Hustle Strategy: Louis grapples with maintaining a side business without detracting from his acting pursuits. Gary advocates for integrating content creation as a side hustle, arguing that it complements and enhances one's primary career.

• Content Integration: He suggests using existing social media accounts to blend personal and professional content, thereby broadening one's reach without diluting the main career focus.

Notable Quotes:

• "[10:22] Gary Vaynerchuk: Side hustle is perfect because it doesn't take time away from acting."
• "[12:04] Louis: I went sober about a year ago and I get it... "
• "[13:04] Louis: Yeah, yeah, yeah. They see my personality through that."

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6. Entrepreneurial Mindset and Authenticity

Timestamp: [15:08 - 17:11]

Guest: Aaron/Fatima
Topic: Determining if one is genuinely built for entrepreneurship or merely romanticizing it.

Key Discussion Points:

• Authentic Drive: Gary draws an analogy between entrepreneurs and moths attracted to a flame, suggesting that true entrepreneurs possess an innate, unexplainable drive that isn't merely experimental.

• Self-Assessment: He posits that if someone is questioning their entrepreneurial suitability, they may not possess the inherent traits necessary for sustained success in the field.

Notable Quotes:

• "[15:05] Gary Vaynerchuk: By even asking that question?"
• "[16:00] Gary Vaynerchuk: If you have to ask, you're definitely not a purebred entrepreneur."

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7. Critique of Corporate Entitlement and Adaptability

Timestamp: [17:11 - 21:13]

Guest: Michelle
Topic: Deciding whether to stay with a company relocating its headquarters or seek new opportunities.

Key Discussion Points:

• Entitlement vs. Adaptability: Michelle seeks guidance on staying with a company that no longer offers promotion opportunities unless employees relocate. Gary reacts strongly, criticizing the perceived entitlement and lack of adaptability.

• Corporate Survival: He defends the company's decision to relocate as a survival strategy, stressing that modern business environments require flexibility and acceptance of change.

Notable Quotes:

• "[17:35] Gary Vaynerchuk: I actually think you're being incredibly entitled, Michelle."
• "[19:00] Gary Vaynerchuk: Life is not fucking fair. You can go get another job."

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8. The Future of Live Shopping and Creator Economy

Timestamp: [21:13 - 27:46]

Guest: Fatima and Audience
Topic: Leveraging live shopping platforms like Whatnot to enhance sales and personal branding.

Key Discussion Points:

• Live Shopping Explosion: Gary predicts a significant surge in live shopping across platforms like Whatnot, TikTok Shop, and upcoming features from Amazon, Walmart, and eBay. He encourages listeners to engage with these platforms to diversify income streams.

• Practical Challenge: He issues a "Virtual Garage Sale Challenge," urging listeners to actively participate in live selling to gain practical experience and capitalize on the emerging trend.

Notable Quotes:

• "[25:21] Gary Vaynerchuk: You should be joining Whatnot and selling something, even random stuff in your house and starting to practice."
• "[27:40] Gary Vaynerchuk: And if you don't post, nothing will happen. You'll just sit around and think."
• "[27:46] Gary Vaynerchuk: Thank you everybody for watching."

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Conclusion

Throughout "Tea with GV Ep #77," Gary Vaynerchuk delivers a powerhouse of insights on scaling businesses through aggressive yet strategic hiring practices. He underscores the necessity of rapid decision-making in both hiring and firing to foster a dynamic and efficient work environment. Additionally, Gary tackles broader themes such as career transitions, work-life balance, and the burgeoning creator economy, offering listeners practical advice grounded in his extensive entrepreneurial experience. The episode culminates with a forward-looking perspective on live shopping, urging listeners to embrace emerging platforms to secure their financial futures.

Final Notable Quote:

• "[27:43] Gary Vaynerchuk: Good. Love you."

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Key Takeaways:

• Fast Hiring & Firing: Rapid decision-making in personnel management is crucial for scalable growth.
• Follow Passion with Caution: Transitioning careers requires a balance between passion and practical stability.
• Embrace Social Media: Consistent and strategic use of social platforms can significantly bolster business growth.
• Work-Life Harmony: Quality presence with family outweighs mere physical proximity.
• Authentic Entrepreneurship: Genuine entrepreneurial drive is essential for long-term success.
• Adaptability Over Entitlement: Embracing change is necessary for both personal and corporate survival.
• Future-Proofing through Live Shopping: Engaging with live shopping platforms is a strategic move for the modern creator.

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By encapsulating these discussions, Gary Vaynerchuk provides a comprehensive guide on scaling businesses effectively while navigating personal and professional challenges. Listeners gain actionable strategies and motivational insights to implement in their entrepreneurial journeys.

Transcript

[Gary Vaynerchuk]

Everybody, welcome to Tea with Gary Vee here on one. Happy birthday, Tyler Schmidt. Let's get into it. Aaron, what's the first question?

[Aaron]

This is a question from Diego. I own a fitness studio that has grown enough that I need to hire tips on how not to fuck this up. I know this will allow me to grow my business to the next level.

[Gary Vaynerchuk]

The way you really learn is by firing Aaron. It's not that hard. It's not fun to fire. But if you make the wrong mistake hiring, the anecdote, the formula, the way you solve is called hiring. And people are really hesitant to hire because they're scared to fuck it up. Hence the question, what's up, Pablo? So my big thing is hire fast, go with your intuition, don't overthink it, fire faster, and then promote fastest. So very quickly after you hire, you're gonna know if you've got someone you can work with, you know, notwithstanding, like, random things that happen in people's lives. Sometimes I think about something recently where we had a great employee and something in our personal life situation change that variable. But for the most part, many of the people that are sitting around here right now, it was obvious within a week or two, like, oh, okay, there's like some real something really here to play with. And on the. On the reverse, there are many people that are not sitting here right now in this office that very quickly we knew. And so that's that. All right, let's. Can we throw somebody up from the chat? Is that a plan?

[Tyler Schmidt]

I work for the bank for six years now. Not something I love, but, you know, pays the bills, gets everything done. I worked at a zoo before this. Love that energy, everything there bounce with animals, you know, I capped out at the tap. I can do. I'm thinking about making a big change. You know, if I have friends in law enforcement, they say, come on over.

[Gary Vaynerchuk]

You know, it takes care of you.

[Tyler Schmidt]

But it's kind of, you know, I got three kids kind of in the air. What do you think? Is that something I should take the plunge on?

[Gary Vaynerchuk]

You know, do you want to do four years? Do you want to do law enforcement? It doesn't feel like it was in.

[Tyler Schmidt]

The back of my mind, has it? No, it's always been there.

[Gary Vaynerchuk]

Okay.

[Tyler Schmidt]

Yeah, yeah. You know, it's just been there.

[Gary Vaynerchuk]

So let me now, bro, I'm so glad you're here. Let me give you a quick answer before you get fired here. You can always go back to jobs like the one you have right now. Yeah, this is the number one thing that People don't understand jobs like the one you're in right now are always there waiting for someone like you that's scared to make the jump into something they're passionate about or really want to do. Do you know what I mean? Risk adverse jobs are everywhere.

[Tyler Schmidt]

Yeah, the end. That's true.

[Gary Vaynerchuk]

So it's not. If it's not this bro, if it's not this bank, if you go jump, right, and let's say you're like, oh fuck, I hate this even more. I quote, unquote, want to go back a different version of this, same job is there for you sometimes. This exact job is there for you.

[Tyler Schmidt]

Yeah, that's true.

[Gary Vaynerchuk]

And here's my biggest point of view. If someone is asking me this question, they're looking for someone that admire or love or like or are their homie to give them one last push to actually do it. You're looking for by validation, which means you're already ready to do it. I don't ask questions of people to give me validation for things I'm not even considering to do. You're not asking me for validation to go be a parachute or go be a clown in a circus. You're asking for something that you've already decided you want to do. You see where I'm going, My guy?

[Tyler Schmidt]

Yeah, yeah. On the back end too. I've been draining. Like it's weird. I've been training a little bit on the side with some friends like you. You can do it, you'll be fine. Like it's not, it's not an issue in life, but just like the change with security, with jobs and things like that, it's a big change.

[Gary Vaynerchuk]

Yeah. You have kids, all this stuff. I'm so with you. But I'm telling you, you can go to a job like this in five seconds. Yeah, if the.

[Tyler Schmidt]

Yeah, just as quick as I got it, I could do it again.

[Gary Vaynerchuk]

And by the way, you know, so many of us are so grateful for good people in law enforcement and so we could use you out there.

[Tyler Schmidt]

I appreciate it. Awesome.

[Gary Vaynerchuk]

Awesome brother. Love you.

[Tyler Schmidt]

Oh yeah.

[Aaron]

Question is from fatima. I'm a 23 year old computer engineer turned baker. I built the Fairy who bakes to 229k followers, published a cookbook, and even got followed by the Rock. Thanks to you, I followed my passion after graduating. I'm now testing new content styles but feel stuck in the same niche. We what would you focus on to evolve this into a global brand, especially with the U.S. audience while living in Lebanon.

[Gary Vaynerchuk]

Patience. She's two seconds in. Like, I had 229,000 followers once. Bless you. I had 229,000 followers Once. Like, I didn't stress at 229. I was excited at 229 to get to 500,000, to get to a million, to get to 2 million, to 4 million. You know, like most people. Bless you, rips. Most people on this show right now are struggling with the character I just signed. People struggle with patience. They want everything now. They want it now. Aaron, like, she's doing great. She's actually living the life that 99% of the audience here right now is hoping to live. So, Aaron, it's. It's. It's very easy. Like, she's winning, but she's slowed down on her growth, and so now she thinks she's losing. It's like any progress with anything. If you run, if you work out, if you're trying to lose weight, if you're trying to get muscles, you know, like basketball, you want to get better at pool, like, whatever. You know, chess. People grow, Then they hit a plateau that is normal. And in that plateau is when you need to be grateful for the growth you just had. And most people don't go with gratitude. They go with envy and jealousy of other people that got bigger muscles, sold more cupcakes, lost more weight. We deploy envy and jealousy in moments when we should be deploying gratitude. There it is. I'm pretty happy about that clip right there. That is it right there. We are deploying envy and jealousy, which triggers our lack of patience in moments when we should be deploying gratitude for the accomplishments, the micro accomplishments that we just had.

[Aaron]

Okay, this question is from Hector. I have two very young kids. Two boys, ages 6 and 2. I began my own consulting business seven years ago, and it's doing really well. However, it keeps me away from my family a lot more than I would like. I'm curious as a dad yourself, on how to move past the feeling of regret when I miss moments with my kids due to my commitment with work.

[Gary Vaynerchuk]

Listen, this is as hard as it gets. There is no right answer. There is. Who's the judge and jury of whether you spent enough time or didn't. I spent so much more time with my kids than my dad that I felt like I was a superhero. In hindsight, there was more time to be had, and they might have things to say when they're older, and then they'll live their lives. You just do the best you can. We have to stop beating ourselves up on this. You're Trying to provide for your family. Like, people don't get it. Like, we went through this whole era where moms and dads that were provided. Providing. We're getting demonized. Who the fuck do you think is paying for shit? How the fuck do you live? Like, there is that part. And as long as you're actually giving a fuck, as long as you love your kids and you're trying your best and you're not bullshitting and you're not fucking golfing and bowling and like, running away, like you're genuinely trying. And by the way, I've met a lot of 20 year olds who talk about my parents. Showed me how to live instead of told me how to live. And oh, by the way, Rips, did your parents go to your games when you were a kid? Do you remember every game you ever played? Every minute and every time they were there? Of course not. I watched a bunch of Dailyvees. I think I have the best memory in the world. I watched a bunch of dailyvees when I was drawing beefriends. When I was drawing beefriends four years ago, five years ago, me, Tyler, Drock, Andy, we watched old Dailyvees. I didn't remember anything. And they were only like five years ago. I was like, okay, we have a very confused POV on what we remember. You're not gonna remember every single thing. You're gonna remember how you felt. And if this father, what's his name?

[Aaron]

Hector.

[Gary Vaynerchuk]

If Hector. If his kids feel like Hector gave a fuck, that's all that's needed. The end. This is a binary game for parents. Do your kids think you gave a fuck or not? The end. Not the. Every little recital and sports game and after, like. And by the way, what about being present when you're there? I know all sorts of parents. I have buddies who are degenerates who are home at 5pm from work all the time. They're there. You're a good Wanda. They're there. But they're fucking watching Sports center and drinking beers and farting and not giving a shit about their kids. What about that part? Like, there's also that. So I don't know, like, we need to stop beating ourselves up. All right, Louis, what's good?

[Louis]

Hello. How's it going?

[Gary Vaynerchuk]

I can hear. Louder would be better. What's good, Louis?

[Louis]

How's it going? You okay?

[Gary Vaynerchuk]

I'm good, brother. Where are you from?

[Louis]

I'm from England, just outside of London.

[Gary Vaynerchuk]

Very nice.

[Louis]

Yeah. Big fan, by the way. Big fan.

[Gary Vaynerchuk]

Thank you.

[Louis]

So basically, I'm an actor. I'm a 24 year old actor and I've been an actor for about two years now. And my career is definitely on the rise. Like I'm sort of getting my name out there in like the horror world and stuff like that. My name sort of getting established. However, like with acting is so sporadic. Like I've had some jobs where in a lot of money and then I have a few months where like it's a bit coming in. So it's kind of that idea of like, do I start a side hustle whilst going in on my passion or is that take too much time away from acting and. Or do I go all into the acting?

[Gary Vaynerchuk]

Side hustle is perfect because it doesn't take time away from acting. It allows you to do shit when the acting is slow.

[Louis]

Yes. Okay.

[Gary Vaynerchuk]

You're not doing two careers, you understand, brother. Like that's why side hustles are awesome because they're not actually taking away, they're there to circumvent the moments of downtime.

[Louis]

Yeah, it's just cause like I started a fitness business like a few about a few months ago and I didn't really take off and it was taking a lot of time away from my acting so I almost panicked and thinking like with acting you've got obviously you gotta learn your lines and if you're on set as well, stuff slows down on the side you. So it's finding that side hustle to still do all the things of acting.

[Gary Vaynerchuk]

Like I got a good side hustle for you. Make social media content of you sharing your thoughts, your feelings, your dreams and your observations. It will build your profile and will help your acting.

[Louis]

I do it on the same Instagram account I use for acting or do a separate account which is.

[Gary Vaynerchuk]

You can do both. Either works. What, what is your Instagram?

[Louis]

So my scam is Lewisant actor and it's all just acting stuff on this. I put clips of me acting, films I've been in.

[Gary Vaynerchuk]

Spell that out because you went too fast and your accent fucked up a bunch of.

[Louis]

Oh, sorry. So I'll put it in the chat. It's Louis Santa. I'll put it in the chat now. Dot actor.

[Gary Vaynerchuk]

Beautiful.

[Louis]

I don't know if people can see that.

[Gary Vaynerchuk]

There it is. We can. Yep.

[Louis]

So that's my acting account. But I always worry about doing videos of me speaking to camera because it's like, are people thinking is he an actor or a content creator or is that getting in my head too much?

[Gary Vaynerchuk]

I'll just say that's getting in your Head too much. It's the same shit.

[Louis]

This is why I love your content. Because you always have the idea of like just saying fuck it and just doing it and just seeing how it goes. Play.

[Gary Vaynerchuk]

Because that's how life actually works.

[Louis]

Yeah.

[Gary Vaynerchuk]

The reason my shit works is I live real life and all of you live life in your head grounded in insecurity and fear.

[Louis]

Yeah, I think it was actually as well. It's one of those things you need to get out your head. And it's like with content creation, all.

[Gary Vaynerchuk]

1000 people right now that the ones on whatnot and the ones that all my other social. All of them are in their fucking head.

[Louis]

Yeah, yeah, yeah.

[Gary Vaynerchuk]

And then 90 and says, why did I live in my head?

[Louis]

Yeah.

[Gary Vaynerchuk]

That's literally how that's Life. Everybody spends 80 to 90 years in their head and they turn 90 and they say, why the fuck did I live in my head?

[Louis]

Yeah, yeah, yeah, yeah. That's a good idea, though. Starting a content thing on the side is a really good idea because it's like my passion. I love talking about it with people, but it is that idea of like, how am I being perceived online?

[Gary Vaynerchuk]

I know that route that is not gonna have it. In fact, it will not have a detriment to you being an actor, but it might be the contributor to you being an actor.

[Louis]

Oh, I see. He's getting them out there more.

[Gary Vaynerchuk]

Yeah, brother. Somebody may see you may see something in you when you're ranting about your favorite football team. And that might be the reason you're an actor. Cause they see that you're an actor.

[Louis]

Yeah, yeah, yeah. They see my personality through that. Yeah. Cause I saw one of your TED talks talking about. It's all about attention, acting. And that's something I'm struggling with, is like it's pouring that. Getting that attention into you. You know, getting. Putting yourself out on Instagram, on TikTok and stuff like that, brother.

[Gary Vaynerchuk]

The Internet and social media have not changed us. It's exposed us, which now allows us to fix it. The Internet also has allowed for people like me to live in here. I'm helping our youngster here right now. He couldn't find me pre Internet. He would just have other fear coming at him from the mainstream media. Yeah, the Internet has been a net positive, yet everyone thinks it's been a net negative because we don't want to be accountable for the truth.

[Louis]

It's just mindset stuff.

[Gary Vaynerchuk]

We used to hide the truth.

[Louis]

Yeah.

[Gary Vaynerchuk]

Sexual orientation, suicide, depression, alcoholism, domestic abuse. This shit hid, motherfuckers. This was all in the shadows of our society. You can't hide in a social Internet world. Thus now we get to. Do you know how you fix things? By exposing them, by going to therapy, by shedding light on things. We're fixing the world right now because of social media and people can't see it. Cuz we're in the middle of the fix and people don't like being in the middle of the fix. You know, becoming sober when you're an alcoholic, that beginning sucks. Addressing your insecurities and your shortcomings in therapy and, and becoming accountable, that sucks. This is an important time in the human race we are fixing. This is a very, very big thing. I just said for the last two minutes that a lot of you don't see it.

[Louis]

No, I get it. I get. I went sober about a year ago and I get it. It's, it's the first couple months is the bit that sucks and it is accepting, accepting the problem that you have in facing yourself in the mirror. Do you know what I mean? And then after a few months then it just gets smooth sailing from there. That's what I think. Anyway.

[Gary Vaynerchuk]

Proud of you brother. Real pleasure to talk to you. Have the best day.

[Aaron]

Valerie asks how do I know if I'm built for entrepreneurship or if I'm just romanticizing it.

[Gary Vaynerchuk]

By even asking that question? Let me be very honest this morning because I'm in the mood. When you're an entrepreneur, actually, do you know those bugs? I say I use this analogy a lot. You know the fly, you know in the summer you have that like zappy light thing on the porch because you don't want the mosquitoes and the bugs. And the bugs just go to it and die. And like the bugs can't help it. They're so drawn to the blue light. They can't help it. They probably even. I don't underestimate bugs. I think bugs actually know they're going to die. They just can't help it. That's almost like being an entrepreneur. You almost are very likely going to die, but you can't help it and you believe you can live. There was no option for me, there was no option for everyone that I've really met that's an actual entrepreneur. Now we live in an era where people want to take a stab at entrepreneurship. People are dabbling, they're experimenting. You know how get like, you know how like high school kids go to college freshman year normally girls, and they'll experiment a little bit, you know what I'm saying? That's what I see people are doing now with entrepreneurship. They want to experiment a little, you know, but they're getting caught because it's not really who they are, you know? And so, you know, I think it's. I think it's. I think what's really cool is I'm thrilled that people are trying it out. And that's amazing to me and exciting. But I think if you have to ask, you're definitely not a purebred entrepreneur. And to be a successful entrepreneur, often you have to be purebred. And I do see people learning and getting there, but they had like 90% of it there. You know what I mean? And so that's how I see it. Next question.

[Aaron]

So Michelle asks. I've been with my company for seven years. They recently announced they're closing our office in three years and relocating to another headquarter in Florida. People who don't relocate will be grandfathered into remote work, but are no longer eligible for promotions or lateral moves. I love my job and the people I work with but feel executive leadership is ruining it. Should I stay and not ever make more money or leave what I've built up over the last seven years to restart somewhere new?

[Gary Vaynerchuk]

I actually think this. What's her name?

[Aaron]

Michelle.

[Gary Vaynerchuk]

Michelle. I actually think you're being incredibly entitled, Michelle. You're being obnoxious. This company is relocating to stay alive. People don't realize companies die if they create coddling. This isn't parenting. When your parents over coddle you, you just become a loser. When a company over coddles, it goes out of business and everyone gets fired. Did I hear that right? The company gave people a three year notice? I thought you. When you said three, I swear on my kids, I thought you were going to say months. The company gave everybody a three year notice. And then on top of that, the company says you get to keep your job and work remote. Are you fucking kidding me? Michelle, I hope they fire you right now. Upper management is ruining it. No, no. You not realizing that shit changes. And your lack of adaptability and your entitlement. The world is. Life is not fucking fair. You can go get another job. I'm dying here on this one. Michelle. Michelle, I love you. And of course I don't really mean like, I hope they fire you, but fuck, Michelle. The fuck's the matter with you? Three years. Three years notice and not even getting fired. You get to keep your job remote, but you just can't get promoted? Are you fucking crazy? The entitlement is off the charts. I Think that company is remarkable. Please tell us the company so I can send them a fucking, like, gift basket and a note to say that they're remarkable people. And I. I might just shut down my companies and go apply for a job at this company because this fucking company's the three years notice. And then you don't even lose your job. You get to keep it and work remote. We've lost our way. China's gonna win. That's it. China won. No, no, China won. That's. Fuck. Europe could beat us at this point. What the fuck was that? This fucking question really put me on tilt, Corso. This fucking lady asked me. You heard it. You're watching three years notice to not even lose your job. This poor company's just trying to move to Florida to have better tax structure so that they can keep the company alive. It's competitive out there. AI is coming. Do you understand how hard it is to run a fucking company? Everybody's got. You know what happened. All this propaganda got people thinking. Corporations and CEOs. It's so easy and they're so bad. Everybody got you twisted, kids. You go do it. If it's so easy, why don't you start your own company? Michelle? Why don't you start a company? The fuck's the matter with people? I'm dead right now. I just want to congratulate the communist regime in China. It's very clear to me that us Americans are fucking lost in outer space. Vanessa Brito on YouTube says, Gary, chill. Vanessa. I will not chill. I love us too much. I love everybody who's watching this. My community. Too much faith. I am irritated. Fuck me. What's your question?

[Fatima]

Yeah, my question is. So I built a pet care business. The first year we did about 30,000. The second year we did about 130,000. And then the third year we did 250,000.

[Gary Vaynerchuk]

Good for you.

[Fatima]

Thank you. So I'm trying to figure out a way to scale and make it bigger. I'm about to do some supplements for the pets.

[Gary Vaynerchuk]

Like that.

[Fatima]

T shirts, teachers, if I can, T shirts. Also, my business is called wiggle your tail pet care.

[Gary Vaynerchuk]

Wiggle your tail. I like that.

[Fatima]

Yeah. Wiggle your tail Pet care. We also do dog training, pet taxi, dog walking, overnights. We pretty much do everything. I actually started listening to you in 2018, and something just clicked and I said, you know what? I gotta do something. So I started there and I was doing dog treats while the pandemic was happening. So now I. And then I relocated. When you were talking about relocation, I was like, wait a minute. Yeah, it makes sen. I had to relocate and move to Florida from California. So I started it in Los Angeles and then moved down here to Florida. It's been way better. But I'm just trying to figure out a way to make pet care like a need, you know, because I feel like so many pets go into the shelters and to the rescues because people don't have the time to care for them, even though they have all the love.

[Gary Vaynerchuk]

How much. How much social media content are you putting out daily?

[Fatima]

Not much. And it's really been really tough because I've been trying to grow it, you know. And how many times a day do you.

[Gary Vaynerchuk]

I'm not asking you for not much. I'm asking for the real number. How many posts a day do you post and on which platforms? And don't bullshit me because I'm gonna help you.

[Fatima]

Okay? So on TikTok, I've been trying to post, but I have not posted. I'm gonna be real with you. I have not posted much.

[Gary Vaynerchuk]

I don't like that. I need numbers.

[Fatima]

Yeah.

[Gary Vaynerchuk]

How many times in the last month have you posted?

[Fatima]

Zero in the last month. I would say probably about 15. 15 posts.

[Gary Vaynerchuk]

Not horrible. So once every two days pretty much. Okay. Not the worst. I thought it was gonna be way worse. Okay, what about Facebook now? Do people need to come to you or they can buy DTC or how does it work?

[Fatima]

So pretty much I get a lot of my leads from Facebook. I do have my house, which I do private boarding here.

[Gary Vaynerchuk]

Very limited, you know, that you can make posts on social media, see which ones do well, better than your norm. Right. What do you normally get in views on a TikTok? 50 views, 100 views?

[Fatima]

A thousand on TikTok? Not much at all. It's. It's been really hard. I do. Hold on. I do have a question though, because I feel like I have 11,000 followers on my personal TikTok account. Is that something that I should integrate? Should I integrate my personal life, my business?

[Gary Vaynerchuk]

Okay. The other thing that you need to do is you need to run ads on Facebook and you need to spend $100 a week on a 10 mile radius of your location.

[Fatima]

Okay.

[Gary Vaynerchuk]

And if you don't know what I like, if you don't know the details, you go to Google.

[Fatima]

Yeah, I know what you mean.

[Gary Vaynerchuk]

Well, you have to run. Every local business that's watching right now must run $100 a week in ads. Amplifying a piece of content that is either done well, organically or is made, that's a very hard sell on a 10 mile radius of their location.

[Fatima]

Okay. I feel like I did that recently and I did see a lot of engagement. I just never know how much to spend. I never know how much to spend.

[Gary Vaynerchuk]

$100 a week, 10 mile radius. And then if you really know your demo, if you're like, well, I really crush. If I noticed most of my customers are 40 to 60 year old women, then you do $100. 10 mile radius, 40 to 60 year old female.

[Fatima]

Interesting. I like that. That's more specific and because it's already like narrowing it down.

[Gary Vaynerchuk]

Because if you did 10 mile radius on Facebook and it hit 27 year old dudes who you know are not going to really hit you. So you want to look for your demo. Understood.

[Fatima]

Yeah.

[Gary Vaynerchuk]

$100 a week. But you need to post organically a lot more. Stop worrying about anything other than you need to post multiple times a day on Instagram, TikTok, Facebook, all of it. Don't worry about anything else. Just fucking post.

[Fatima]

I like to be very private with, you know, the content that I post. I don't like to post a lot of like my clients homes and things like that.

[Gary Vaynerchuk]

Don't.

[Fatima]

I don't, I don't.

[Gary Vaynerchuk]

I've posted more than any human on earth for the last 15 years. I post nothing private. You don't know about my kids. You don't know.

[Fatima]

People want to see the dogs, you know.

[Gary Vaynerchuk]

Well, yeah, but you know, you've got to figure out how to do that. Maybe you go to a dog park and you interview people. Okay, okay, you see where I'm going?

[Fatima]

What would I ask? I mean, we do dog training.

[Gary Vaynerchuk]

What the do you ask? You're in this business, you ask them shit, you know, but random people are.

[Fatima]

Gonna be like, why are you coming up to me, talking to me? You know what I mean?

[Gary Vaynerchuk]

Do you know what year we live in? We live in 2025. You're coming up with a phone and you're coming up to someone, they know what the fuck is happening, okay? And the ones that don't want you to interview them will shy away and look at you weird. And the other half will fucking like put on some lipstick and ready to fucking make some fucking social media content.

[Fatima]

So I do have an idea and I was thinking about this. It's, I bought this like costume dog costume and I wanted to put our T shirt on it and I wanted to go around and just have it like wiggling its tail, like just randomly wiggling its tail. Around the city and was gonna post on TikTok and be like, have you seen Wiggle?

[Gary Vaynerchuk]

Yes. You know? Yes.

[Fatima]

I thought that would be really cute.

[Gary Vaynerchuk]

I think it's cute. It likely won't work, but I need you to do it.

[Fatima]

Okay.

[Gary Vaynerchuk]

See where I'm going?

[Fatima]

Yeah. Yeah.

[Gary Vaynerchuk]

92% of the things that I think don't work.

[Fatima]

Yeah, just do it nice and slow.

[Gary Vaynerchuk]

90% of the things I think will work don't work. That makes me happy, not sad. You motherfuckers are all insecure and scared and. And you're the reverse.

[Fatima]

Yeah, I think I get it. I think it's just do, do, do. And if you don't have an opportunity to fail, then you're not going to see where you need to tweak it and make it better.

[Gary Vaynerchuk]

Correct?

[Fatima]

Yeah.

[Gary Vaynerchuk]

And if you don't post, nothing will happen. You'll just sit around and think.

[Fatima]

Yeah, I have to do that.

[Gary Vaynerchuk]

Good. Love you.

[Fatima]

Thank you.

[Gary Vaynerchuk]

You're welcome. I want to say this nice and slow for everybody. I believe that if you are a human that is building a personal brand, you're a creator, you're an influencer wannabe, that if you have between 10 and 50,000 followers, maybe even 10 to 100,000, maybe even 1,000 to 100,000. Yes. If you have 1,000 to 100,000 followers and you have any level of salesmanship, like you like doing a garage sale, you've been a salesman, you're not scared to sell that. I believe you should be joining whatnot and selling something, even random stuff in your house and starting to practice. I believe the rise of the creator and influencer economy is that there are tons of people that have 5,000 followers on social media right now that are never destined to be Mr. Beast or Logan Paul or Charli d', Amelio, destined to never be me, but are actually destined to make 100,000 a year. Being someone who sells on social live commerce. There's a lot of you that are trying to get to a million followers that have no chance to make 100,000 a year plus and do what you want. Half of those people actually will crush on live shopping and will get to where they want to be, but they need to be a commerce tainment, a content creator that sells things on whatnot and TikTok shop and all the future live shopping platforms. Amazon's got one coming, Walmart's got one coming, eBay's got one coming. Meaning they all have one right now. But they're gonna get better. I don't know what Facebook and Instagram's waiting for. I don't know what YouTube's waiting for. I don't know what Twitter X is waiting for. But they're coming. They're in the woods. I promise. They're probably all distracted by AI right now, but live shopping is going to explode. I believe most of you who are aspiring to be a creator, an influencer, a content creator, an influencer, a personal brand, I believe most of you are not good enough to become wildly famous. And I think half of that group is good enough to sell stuff, whether around their house or start selling a product. And I challenge the thousands of people watching right now to go to whatnot right now. Cause on TikTok you need a certain amount of followers to have a shop, right? Do you know what that number is? You don't remember, right? Thousand to go live, and I think 5,000 to have a shot, maybe. Let's get the right answer. Cause I need it for my content. We'll get the real, real answer. You'll figure it out. I believe most of you in the next week must go live on whatnot. I highly recommend going live on whatnot. The problem with whatnot is you don't get audience for free. On TikTok, you get audience for free. The problem with TikTok is you get audience for free. But a lot of them are not looking to shop on whatnot. Even if you have 11 viewers, they're buying. Got it? Whatnot's QVC. TikTok's more commerce tainment. But I think all of you should try to sell something this weekend. Everybody should have a who's ready for the GaryVee's 2025 Virtual Garage Sale Challenge? Who's ready for GaryVee's 2025 Virtual Garage sale challenge, where you do a garage sale on whatnot today, Meaning this Saturday you're gonna gather stuff in your house. You're gonna gather stuff in your house. You're gonna download whatnot, you're gonna make a nice little profile, you're gonna schedule a show, and this Saturday you're gonna sell stuff around your house on whatnot. Who's ready? This takes work. And all of you are saying yes in the chat now. And 90% won't do it. Mike, you really made a fucking huge mistake. You will. No, no. You have to understand, if you don't do it this Saturday, I'm gonna fire you. No, because you'll be a hypocrite. I'll be a hypocrite. All right. No, I understand. Sid, please send me the link Saturday. That's on you now. I will watch you. Good job, Mike. So it's 5,000 for TikTok to do what I want them to do but it's, you don't need any followers on whatnot. The problem is when you go live on whatnot, you included. Mike, you need to, you need to. Here's the hack. Ready? I need everybody who's doing the GaryVee 2025 virtual garage sale challenge to set up a whatnot, set up the show and then the link to the show. You have to then text everybody on Friday night in your phone from Adam Anderson to Zachary Zaslav. You need to text them the link to your show. Say, hey, can you check out my garage sale tomorrow? I know you're not going to do that because most people are scared to do that. I see the fear in your face, Mike. Anyway, thank you everybody for watching.