Transcript
A (0:00)
I fire every single person that is not a good human being regardless of how much money she or he makes for me. There is no quicker way to fuck everything up than to look the other way at someone who's talented and contributing but is a piece of shit human, period. And so my success rate is not based on how I hire. My success rate is based on how I promote and how I fire. Hiring my friends is guessing. Let there be no. Boy oh boy was I gifted with intuition and people skills. It's a real blessing all give all the credit to my parents having sex at the perfect nanosecond. And I have hired atrociously in my 30 year career because I'm too optimistic. There's a little bit of too much charity in the way that I hire. It's just who I am. Hiring is guessing, promoting and firing is knowing hire faster because you're not going to figure it out anyway. Fire faster and promote fastest. One of the big mistakes a lot of us make is when we know we have something great on our hands. We wait a year, we wait two years. When I smell or sniff out somebody great, I'm letting them know fast. Often with action on title and or dollars. If nothing else by human interaction of like having a dinner and saying, you fucking got it. I want you here. Let's get to know each other. The lack of time that people spend with their people. How could you have a relationship if you don't spend time together? The amount of time that bosses don't spend with people is staggering to me. I spend a shocking amount of time on 15 minute check ins, 30 minute drinks, human interaction. The level again. This industry knows this. I have an agency that's 14 years old. We have almost 100 people that have been at the company for 10 plus years. You know how fucking insane that is in our industry? That is earned, that is by giving a shit. That is by actually caring and knowing that continuity and culture and family business vibes build an unstoppable force. And so effort is the answer, my friend.
B (2:28)
So I want to actually dig into that a little bit more. You are independent. You've built an incredibly successful enterprise that allows you to make a phone call and say Saturn go. And the team goes ish.
A (2:46)
This is gonna really make the owners laugh. I basically think that a lot of people now listen to my content and advice. Competitors even. I get emails all the time like thanks Gary, we beat you on this pitch by listening to this video. I'm like motherfucker, you know, I would argue as I sit here today with all the lovely things that have happened to me. The crew that's least listening to me is my own fucking company. Mike. It's just like, you know, it's like parents, right? Like, you just know, like, the answer's ish. My company's very good. It's like anything else you take for granted. All of you right now are taking for granted your best relationship. When I think about my parents, my mom is such a fucking angel and the greatest woman on earth. And my dad is not as much, but he's fucking epic. I love my pops, but lately I'm like, fuck, I'm playing this wrong. I'm giving so much energy to my dad's emotional needs, and I'm taking my mom for granted. I'm on the receiving end of getting taken for granted because of how I roll. And I think we take a lot of things for granted. And I promise you, my company does that right to my fucking face. And it makes me laugh. But anyway, go ahead.
