The GaryVee Audio Experience

Episode: The Biggest Opportunity in Social Media & AI Right Now
Host: Gary Vaynerchuk
Date: November 7, 2025

Episode Overview

Gary Vaynerchuk delivers a passionate keynote in Mexico City, focusing on the unprecedented opportunities available through social media and artificial intelligence (AI). He urges the audience to act now—before a major technological shift—highlighting that organic social media, live shopping, and the creative use of AI are at a historic moment of accessibility and impact. He also confronts the psychological barriers of fear, excuse-making, and insecurity that keep people from seizing these opportunities.

Key Discussion Points & Insights

1. The Massive Opportunity in Social Media Right Now

• Live Social Shopping:
  • Gary stresses the transformative power of live shopping on social platforms, referencing his own success selling $40,000 in t-shirts in two hours via live commerce.
  • Memorable quote:

    "There are multiple people right now making millions of dollars a month literally going live and selling product. It is going to be humongous." — Gary (00:05)

• You Don’t Need to Be on Camera:
  • Success in social media is possible through written, audio, or video content.
  • Quote:

    “There are many people who are winning in social media just by writing, only writing. Nobody knows what they look like. They don’t even use their real name.” — Gary (00:50)

2. The Shift from Social Media to ‘Interest Media’

• Algorithm Changes:
  • Platforms now prioritize content by user interest, not just follower count.
  • Three years ago, TikTok pressured other platforms to surface content based on merit.
  • Quote:

    “Three years ago, social media became not social media anymore. Social media today should actually be called interest media.” — Gary (08:24)

• Level Playing Field:
  • Now even new users can reach huge audiences with compelling content.
  • Quote:

    “There are people literally who’ve never posted... and the sixth video is gonna get more views than I get.” — Gary (23:15)

3. The Urgency: The Window is Closing

• On Temporary Opportunity:
  • The current era—where everyone can reach large audiences for free—is ending.
  • Gary predicts when technology shifts to wearables like “glasses,” this will reset the game.
  • Quote:

    “All of you here will regret this one era in the last hundred years where the world's attention was on a platform that was free.” — Gary (18:12)

• Advice:
  • Double or quadruple your content output, regardless of your current comfort level or medium.

4. Overcoming Internal Barriers: Fear, Family, and Excuses

• Fear of Judgment:
  • Many avoid pursuing their ambitions out of fear of disappointing parents/partners, or judgment from strangers.
  • Quote:

    “There are many of you that are literally not jumping into your destiny because of your parents... The most dangerous energy in our society is insecurity.” — Gary (38:29)

• On Excuses:
  • Excuses are often shared with others who also make them, but truly successful or emotionally intelligent people see through them.
  • Quote:

    “You can bullshit yourself and the way you're doing that is by bullshitting others.” — Gary (53:12)

5. Social Platform Landscape & Tactical Advice

• The Big Seven:
  • TikTok, Snapchat Spotlight, YouTube Shorts, LinkedIn, Twitter/X (about to expand video), Facebook, Instagram
  • Special mention: LinkedIn's continued explosive potential for B2B and career transformation.
  • “If you're B2B — LinkedIn is crazy.” — Gary (26:50)
• Start Posting, Don’t Overthink Content:
  • Action is more important than perfection. Use free resources to get started. Gary shares a free deck: garyvee.com/attention.
  • “I need you to start posting and I don’t even give a shit what you post. Just fucking post.” — Gary (56:23)

6. AI’s Role in Creativity and the Future of Work

• AI as a Tool, Not a Threat to Creatives:
  • “Prompt engineer” will become a key career.
  • The value will be in ideas and creative thinking, not just execution.
  • Quote:

    “The creatives are not getting put out of business. They're the architects. The masons are getting put out of business.” — Gary (1:19:40)

• Change is the Only Constant:
  • Be prepared to adapt, not romanticize old methods.

7. Mindset: Clouds (Emotions) and Dirt (Execution)

• Operate at Both Levels:
  • The successful focus on mindset (confidence, kindness, resilience) and on actionable tactics.
  • Most people “play in the middle” and miss out.
  • “Get your fucking head right and get to fucking doing.” — Gary (1:03:57)

Notable Quotes & Memorable Moments

• On Social Media’s Power:

  “Social media is free. It's fucking free.” (03:14)

• On Regret:

  “The number one thing people in their 80s and 90s talk about is what they wish they did. Always. Always.” (53:30)

• On Authenticity:

  “Never say anything you don’t believe in.”(1:15:10)

• On Money & Purpose:

  “Don't chase money... I like making money to give me optionality to fill my soul. And you don’t need that much money.” (1:17:45)

• On Adapting to AI:

  “I am not romantic. I am not ideological. Those are things that get you out of business fast.” (1:21:55)

• On Intuition & New Consciousness:

  “The next hundred years, we will put the gut on the pedestal.” (1:28:00)

Key Timestamps

• 00:00 – 04:00: Social commerce opportunity, “you do not need to be on camera”
• 08:20 – 13:30: The shift to “interest media,” TikTok effect, equal opportunity phenomenon
• 16:00 – 23:30: Urgency of this free-access era, prediction on future regret
• 26:50 – 31:00: B2B & LinkedIn advice, “one LinkedIn post can change your life”
• 38:30 – 43:40: Overcoming fear of parents/partners, insecurity analogy (Star Wars)
• 53:12 – 58:30: On excuses, TikTok, Snapchat Spotlight, platform expansion
• 1:03:50 – 1:08:00: “Clouds and dirt,” the right mentality and tactical action
• 1:09:10 – 1:13:55: Audience Q&A: Speed vs. rest, the future of podcasting, rise of wearables
• 1:15:10 – 1:20:00: Building authenticity, “never say anything you don’t believe in,” live shopping
• 1:21:00 – 1:24:40: AI’s impact on creative work, “prompt engineer” and adapting to change
• 1:28:00 – 1:30:00: The coming era of intuition/gut over logic, advice on following intuition

Audience Q&A Highlights

• On Speed vs. Slowing Down:
  • Embrace energy for action when it’s there. Rest when you need it. Stop judging yourself. (1:09:10)
• Podcasting’s Future:
  • Podcasting and social media will both persist and intertwine; focus on distribution shifts. (1:10:50)
• On Authenticity in Personal Branding:
  • “Never say anything you don’t believe in… I never talk about anything I haven’t tasted.” (1:15:10)
• On Finding Your Purpose:
  • “You should actually be happy that you realize you haven’t found your purpose yet.” (1:18:30)
• On AI in Marketing:
  • “The masons are getting put out of business.” Value lies in thinking, not just doing. (1:21:55)
• On Mentors:
  • “Humans are my mentors… I’ve been making every marketing decision by watching human beings.” (1:24:20)
• On Following Intuition:
  • “The number one mistake you can make is to not listen to your intuition.” (1:28:00)

Final Takeaways & Action Steps

• Embrace the (free) power of social platforms—now. The unfair advantage will not last.
• Overcome fear—of failure, judgment, and what others (family, partners, peers) think.
• Focus on value and authenticity over ego and excuses.
• Experiment and create often. Don’t wait for the “perfect” start.
• Be adaptable; AI will change how creative work is done, but it won’t replace creative thinking.
• Trust your intuition as much as your intellect.

Resources Mentioned

• Gary’s free deck for social media execution: garyvee.com/attention

Episode Tone:
High-energy, direct, urgent, with characteristic humor and empathy from Gary Vee.
Best for:
Anyone needing a practical motivational push to start leveraging social media and AI—right now.