The Exact Mindset & Strategy You Need to Win In Business and Life - The GaryVee Audio Experience

The GaryVee Audio Experience – Episode Summary

Episode Title: The Exact Mindset & Strategy You Need to Win In Business and Life
Host: Gary Vaynerchuk
Date: October 28, 2025

Episode Overview

In this energetic solo episode, Gary Vaynerchuk shares an unscripted keynote delivered early in the year to a packed audience of entrepreneurs and professionals. The central theme: To win in business and life today, you must cultivate radical self-accountability, produce massive amounts of content, and adopt a mindset that embraces losing, momentum, and positivity. Gary challenges listeners to face hard truths, take full control of their actions and attitude, and deploy practical tactics to leverage the modern digital landscape.

Key Discussion Points & Insights

1. The Simple (But Hard) Formula for Opportunity: Content Creation

Gary’s direct message: Consistent content creation across all major social platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.) is THE answer to professional growth. Most people know this but don’t do it.
- “The 100% correlation to opportunity is how you produce content on Facebook, Twitter, Instagram, Snap, TikTok, LinkedIn, YouTube, period.” (00:00)
Excuses like lack of time, money, or resources are invalid—for most, it’s about misplaced priorities.
- “All of you in this room buy dumb shit... If this is the GaryVee audio experience, it’s an interesting time of year to give a talk... because everyone’s, what are we in the 10th? By now, you’ve already probably broken one or two of your core things that you promised you were gonna do this year.” (01:10)

2. Execution Over Planning and Consumption

Gary critiques the trend of being a “career content consumer” instead of a practitioner. Consuming endless courses, books, and conferences isn’t action.
- “You think typing it out on Twitter means you did something... For a lot of people, unfortunately, doing the process of this makes them think they’re doing it.” (35:50)
Learning is only useful if it’s paired with actual doing. Documenting, not overthinking or over-producing, gets you in the game.

3. Persistence, Losing, and the Reality of Growth

Most people give up on content or business efforts because they don’t see instant results.
- “I know for most people after four to five days, let alone weeks, they’ll give up. Because that’s all I’ve watched for the last 25 years.” (12:30)
Gary advocates falling in love with “micro losing” so you can “macro win.”
- “Do you know why I’m on this stage? Because I’m addicted to losing. Let me break it down for you. I’m addicted to losing now. I’m addicted to micro losing so that I can macro win.” (44:30)

4. Accountability & Perspective Are the Game-Changers

Gary calls for 100% accountability as the breakthrough most people need.
- “If I could leave this stage with anything in 2024, I would make this the year for all of you to finally be 100% accountable.” (25:55)
He criticizes blaming external factors—politicians, parents, platforms—for personal setbacks.
- “If you, as an entrepreneur, blame the sitting president for why you’re not doing well, you’re a fucking loser.” (28:15)
- [Notable moment—audience reaction]

5. The Power of Perspective: Choosing Positivity

Your algorithm and feed reflect your outlook, not an objective reality of social media.
- “Everyone’s like ‘the algorithm, social media’—no, no, it’s YOU.” (23:20)
Gary encourages unfollowing and muting negative or envy-inducing feeds, while proactively following positive, inspiring content.
- “Let’s make a pledge to this. If this talk hits... Every single time you are in your feeds, if the post does not make you feel good, unfollow and mute that person.” (1:08:35)
Happiness is a habit, not a destination.

6. Self-Esteem vs. Insecurity as Fuel

Life and business are driven by two energies: self-esteem and insecurity. Both can fuel success, but gratitude sustains it.
- “Life is one big game of two energies, self-esteem and insecurity... The other side that gets there is called gratitude.” (1:01:30)

7. Tactics: Document, Don’t Create

Don’t over-engineer your content. Start by documenting your process, opinions, and reactions. Example: Try green screen videos responding to headlines in your industry.
- “One of the reasons I love this concept of documenting, not creating, is I’m concerned that you don’t know what to make.” (1:15:50)
Live stream your day-to-day, even if nobody is watching at first—momentum grows over time.
Learn the nuances of each platform (form factor, content style, etc.) and adapt.

8. Momentum and Making It Simple

Building positive energy and habits is everything—momentum makes business and life easier.
- “Life’s about momentum... That first day in the gym is impossible even for me... But literally, like two hours earlier on the first Monday, I’m like, I’m not doing it. And then by 10 am I’m like, this is my spot.” (56:00)
Simplicity: Stop living for others’ opinions—pursue your happiness.

Memorable Quotes & Moments

“If you’re not in a good place, it’s hard. Like, one of the reasons most of you do not produce as much content as you possibly can is because you don’t do well with the negative feedback when you do, or the performance of it not doing as well as you want it to.” (39:30)
“We have to get off this kick of blaming our parents for everything, our governments for everything, the platforms for everything... If you are dwelling about it, it’s already over. It could be 100% true. You don’t think I have problems?” (29:57)
“If you are looking forward to Friday, it’s bad. I know this to be true cause that’s how I lived my life from 8 years old to 20.” (1:27:30)
“The real answer to the quiz of why you’re not posting enough is you overvalue other people’s opinions over your own happiness. It is really a pandemic. That’s a real one.” (1:31:15)

Practical Calls to Action (Tactics)

(01:11:30) — Action-Oriented Recap

Audit your time: Replace wasted hours with content production.
Try daily LinkedIn posts, even as an employee (not just business owners).
Start green screen videos by commenting on headlines (Google for tutorials if necessary).
Unfollow/mute negativity and add positivity daily until your environment aligns with your goals.
Practice gratitude and self-awareness every day.
Take full responsibility for your mood, actions, and progress.

Episode Takeaway

This episode is a high-voltage, guideline-laden rally cry to:

Delete excuses, own your life and business outcomes, and act on what you already know.
Make 2024 the year of full accountability, practical action, and relentless positivity.
Embrace failure, momentum, gratitude, and a bias toward documentation rather than perfection.

Gary’s parting challenge:

Curate your feed for positivity, produce massive content, and cut out the blame and excuses—because enjoying life is a choice.

Best for Listeners Who…

Need motivation to finally start (or restart) producing content
Want a mindset reset after broken New Year resolutions
Get stuck in learning > doing
Battle with negativity, comparison, or excuse-making
Are looking for real, practical steps to seize opportunity in business and life

No ads or promos included in this summary.

Transcript

A (0:00)

The 100% correlation to opportunity is how you produce content on Facebook, Twitter, Instagram, Snap, TikTok, LinkedIn, YouTube, period. It is the actual answer to the quiz. What I'm trying to understand is I kind of think you know that. So why are you not doing it? Because the excuse of I can't afford it. Yes, you can. All of you in this room. Buy dumb shit. Order ever in your life from Seamless or Uber Eats. Dumb. Ever take an Uber? Dumb. Have clothes with a logo on it. Dumb. If this is the GaryVee audio experience, it's an interesting time of year to give a talk when it's this early in the year. Because everyone's, what are we in the 10th? By now, you've already probably broken one or two of your core things that you promised you were gonna do this year. And I think about that a lot, actually. The whole New Year's resolution thing and how hard it is to sustain it. And really, if you follow my content or if you've stumbled on it, it's really interesting about the two places I think about, I use this term clouds and dirt a lot because a lot of it is just perspective and then execution. And most of the content I put out early in my career and I still do is very much around the execution. Like, I can sit here for the next 45 minutes and tell you why I know most of you are not producing enough content on Facebook right now. Because Facebook's organic reach and paid ads, given how so many content creators are overly focused just on Instagram and TikTok has become a huge opportunity, like it was almost seven years ago to drive your business. And I love talking about that shit. And I know that some of the people in this room right now literally just took note of that and are gonna go home and explore with it. And Facebook's gonna be a more important platform for you than Instagram is right now. Cause too many people are stuck on Instagram. Not that Instagram's not important. It's just so competitive. That's why all your organic reach is down, right? So I can talk about all that and I can talk about a lot of other tactics. Like, for the people that actually have time. I posted this this morning. Like, the thing I'm most sad about right now is that I just don't have time. And I'm not that guy who I was in my 20s and 30s, but anyone who's got the luxury of time and has ambition. And I don't think you're at this conference and paid to Be here and spent your time to be here if you're not hungry or trying to make something happen. If I'm someone in this audience right now and I have three, four, five hours a day, and I don't mean you have it, because most people don't have it. I mean when you really audit your time and you realize you're wasting three, four, five hours a day on dumb shit that you don't need to be doing, which is all of us. That's all I think about. How do I get another 15 minutes? Another 15 minutes. But if I had three or four hours a day, I would be streaming live on TikTok and Twitch constantly for my business, whatever you're doing here. But again, it's a hard game. The biggest issue for entrepreneurs, executives, parents, the world is that most things that are remarkable are hard. And then occasionally you'll find someone who blasts it off real quick and you decide to point to the 0.0000000001% person that hit it instead of realizing the 99.9% of people that hit it after doing something properly and hard for a decade. I know that if people paid attention to what I just said right now and go back and get very serious about going live on TikTok and Twitch for four hours a day, that it's gonna take them six months to get any level of any kind of traction. And I'm talking five days a week, which is 20 hours a week. And I know for most people after four to five days, let alone weeks, they'll give up. Because that's all I've watched for the last 25 years. When I talked about you should get an E commerce site or you should do email, or you should do Google AdWords or you should do Facebook or you should do YouTube and on and on and on. It's just, you know, as I reflect, you know, I love this time of year because you get a little downtime during the holidays. You think about different shit because you're out of your patterns. And when I think, you know, obviously I knew I had this talk early on, I'm like, how do I mix it up? What do I want to talk about? I want to talk about the fact that most of you are just going to give up too soon. And it's because you just want it easier than it actually is. And it's really not about the tactics, it's about your perspective. So much of what is everybody up is they're worried about everybody else in two ways. Somebody else's success is not taking out of yours. There's so much unlimited everything. Money, fame, opportunity. So much that getting fixated on someone else's success is hurting so many people. As if that's actually taking out of yours. Do you know many people, when I put out certain things, say, well, someone else is doing that already. I'm like, someone else is doing everything already. There's fucking 17 trillion versions of me. Like, always, I laugh at people being stuck in 40 years ago mentality. I just flew from London, so 12 hours. I got to sleep a little bit, but I also got to do a ton of work. Somebody wrote me an email. I was like, before I tell you my big idea, you gotta sign an NDA. I'm like, motherfucker, it's not 1986 up in this bitch no more. Delete. Fuck you. And it was funny. Cause I took note of, like, I hadn't heard somebody say, you need to sign an NDA in so long. But when I look around and what I'm trying to think through as I sit with all of you, I'm like, what are they thinking about? That is over. That isn't real. This is why I'm so fascinated by perspective. You know, life is what you decide to look at. Like, you know, I wish you could see my social media feeds. Like, it's like kittens getting saved off a tree. Like, literally. The post that caught my attention the most today in my feed was a post about two kids driving in Massachusetts the other day. It was like a news article about it or like a clip. They were driving, it was snowing, and they made the dad pull over. Cause the guy who was shoveling the sidewalk was in a wheelchair. And they were. You saw that and they jumped out and helped him, right? It is nice. And I get to see nice shit in my feed because I decide to focus on positivity. Everyone's like the algorithm, social media. No, no, it's you. You do understand these algorithms are empty. They just want to keep you on. I can tell you everything about yourself by opening your phone and looking at your algorithms. They're not trying to make you sad. You're sad. Thank you for what he's been saying. If I could leave this stage with anything in 2024, I would make this the year for all of you to finally be 100% accountable. Like, if I can accomplish anything in this talk, if one person in this room just decides, finally this year, I am going to blame 100% of the shit I'm upset about on myself. And realize that doesn't mean you're going to be depressed and sad. It's going to mean that you're going to be happy because you can do something about it. We have become infatuated in pointing fingers. Do you know what my favorite thing is like rolling around in life and hanging out with other entrepreneurs and winners is when they try to blame them not having a good year after they claim they're so fucking gangster on a president. Let me just give you a news alert that you can sit with for the rest of your fucking life. If you blame the sitting president, Obama, Trump, Biden, Clinton, whoever's. If you, as an entrepreneur, blame the sitting president for why you're not doing well, you're a fucking loser. I'm aware this is a very nuanced statement. I'm aware that macro things happen under administrations. I'm just aware that millions of people aren't impacted by who the sitting administration is. And they navigate through the reality of it. That's just the truth. We have to get off this kick of blaming our parents for everything, our governments for everything, the platforms for everything. Here's an important nuance of what I'm about to say. Because there's all sorts of shit. There's systematic shit. Parenting really does fuck people up. Governments do matter. Like it matters. That's not what I'm saying. Please understand what I'm saying. If you are dwelling about it, it's already over. It could be 100% true. You don't think I have problems? You don't think anybody in this room, there's not a person in this fucking room, let alone the 8 billion people on earth that can't sit in front of you and tell you 25 things that are fucked up for them. As if the audacity that we have gotten into in society as thinking people have it good. And by the way, even if somebody popped up right here and says, I do have it good, everything's good, tomorrow they might not. Tomorrow might be the day that their sibling gets diagnosed with terminal cancer. Tomorrow might be the day where they make a misstep. Tomorrow might be the day when they walk out the door and get hit by a tree. That would suck. Why am I going here? I'll tell you why. Somewhere along the last 20 years of living a public life, talking about business opportunities, the first five years, I was so confused of like, why are people not doing this? Like, here it is. Ready? I'll break it down. Making content on the eight social networks that matter the most will Lead to every single thing you want to happen professionally, as much of it as humanly possible. How many people here have consumed my content? Raise your hand. How many of you heard me say that shit before? So now the question is, why not? I've been very consistent. So why do you not post 45 pieces of content a day? Yeah, I mean, like the real question becomes somebody will make an excuse of like, I don't have the resources or the time. That's cool, that's fine. It's like, you know, I think of business and I think about this combo we're having, like working out, right? Like you can like read about push ups. Like there's a lot of you in this audience that consuming the information makes you think you're doing it. That is true. It's very true, brother. Like, how many more fucking books do you want to buy? I got a new one coming, so buy that one. But, but like, how many more videos? How many more courses? How many more conferences? For a lot of people, unfortunately, doing the process of this makes them think they're doing it. I'm not going to go to a conference like this. I never did. Not that I'm better. I really need you to hear this. It's just that I just got raised in a way where I realized doing the work was the game. Right. And I actually think it was my mistake to not go to things like this coming up the game because sometimes you need to step out. Like, I actually regret not having a mentor coming up the game. I lived in my own cocoon. I regret not coming to conferences. As a matter of fact, the second I decided to go to conferences is how I Learned about Web 2.0 and did all my Twitter. So I don't think it's wrong. I just don't want some of the people in here being career content consumers. And there is some career content consumers in this bitch right now. It's kind of like the way we talk shit on the Internet or the way we support shit on the Internet. You think typing it out on Twitter means you did something. But what's interesting is the reason I'm bouncing back and forth is if you're gonna do stuff, I realized that it was the perspective, it was how you see the world, right? If you're not in a good place, it's hard. Like one of the reasons most of you do not produce as much content as you possibly can is because you don't do well with the negative feedback when you do or the performance of it not doing as well. As you want it to. The thing that is breaking my heart is knowing how many of you are not posting what you really want to post. Because subconsciously you're concerned that it's not going to do as well as your normal posts. You're like literally living your life for the likes. There's so many people that want to get out of their niche, want to talk about something else, but because you're used to getting 413 to 515 likes and you know, if you want every time you've ever stepped out, you only got 80 and it feels like shit, you're just staying in this pocket and we're just, we just lack a fundamental relationship with losing. Do you know why I'm on this stage? Because I'm addicted to losing. Let me break it down for you. I'm addicted to losing now. I'm addicted to micro losing so that I can macro win. The reason I got hot four or five years ago, my content for the ones that follow about 8th place trophies is cause we fucked the kids up with it. Why did we fuck the kids up with it? It was well intended. We didn't want little 7 year old Johnny when he lost to be sad. I get it. That's sweet. If I brought a 7 year old up right here, you'd be like, aw, right? But if I was like Johnny, you fucking suck. You'd be like what the fuck Gary? But I would be doing Johnny a favor. What we did for the last 25 years in modern parenting is we demonized losing. We over coddled which was inf theory, optically looking like it was right. But what we did was we made them scared to lose. We took getting B's and C's and D's in school, which was already a problem in the 80s and 90s and we took it into everything. We took it into places it should have never been. The only good thing about sports is it's non debatable. You either won or you didn't. And we even fucked that up. And so now you have 22 year olds who are, who are just scared. They're scared to lose if they get fired, if they this, if the Everything is the end of the world. Do you understand? Nothing matters. Nothing besides the health you have and the ones you love. What matters like this is why I am able to. The gentleman who introduced me said something very nice to me backstage. He's like, hey, I've been doing this a long time. I just want to thank you. Because the reality is 99% of people are not authentic. They act some sort of way, but backstage they're not nice. I appreciate you're like that. It meant a lot to me. But let me tell you why I'm like that. It's because when I get the claps and the accolades and dollars and the followers, I can't hear it. I don't think I'm special. I understand that. I'm good at business. Okay, you're good at shit too. I suck at a lot of things. If the world was predicated on how good you are, being handy around the house, I'd be a fucking loser. By the way, I was a fucking loser from 1st to 12th grade. Going back to me being addicted, with losing. The reason I'm good is because the world told me I was bad my whole life. When you get D's and F's in the 80s and 90s, your parents, friends, Your friends, parents, and every teacher, every grownup you know, in the world tells you you're a piece of shit. So I got used to it. You know how easy it is to not give a shit when you got used to not giving a shit? You like that one? It's true. And then I played sports all the time. I was pretty crafty at some shit, but I lost a lot of. And you lose in sports. And I grew up in Jersey in the 80s, got into fights and got punched in the mouth, by the way. That's another thing we need to bring fighting back. I've come to realize. Do you know why all these people talk shit on Twitter? It's because in the 80s and 90s, if you talk shit, someone punched you, like, I think, 7 year olds and 10 year olds and 11 year olds at school and they should fight. These kids have no idea. They don't know what a punch in the face feels like. And you know what that leads to? Growing up realizing there's no repercussions for doing the wrong thing. And this is where we're at. So we can talk like I did for the last 10, 15 minutes about the way it's coming up. But now the question becomes, how about us? So it's been fun for the last 15 minutes, laughing about the kids coming up. But what about you? Because I promise you, if you are not completely where you want to be, you're doing something wrong. What is it? What are you doing that's making you come to this conference today? Right. Some people want to triple down on what is wrong. I'm sure there are plenty of people here, like, good and they're like, fuck it, I want to double good. But I have a funny feeling there's a lot more people in here being like, I can't get it to click. And the thing is, going back to falling in love with micro losing is my belief. The unlock for the majority of you is to get a little bit more comfortable with discomfort. Losing and losing comes in a lot of forms, right? Going back to again, why it's so easy to give a business talk in 2024 when you're me, of course you have to have business acumen. You have to have something to sell. But do you understand that it has never been easier to create demand to sell something than it is today? That every entrepreneur 5 years, 10 years, 15 years, 20 years, 30 years ago had it so much harder than all of you to create demand. You can post for free on a social network and sell shit. Who here is over 45, raise your hand. Can you all tell these people how insane that is? We grew up where you have to spend money to get people to know shit. Ads cost money. And of course you can spend ads on social, but you can post on social for free. That's what really gets me crazy, when people are mad at the algorithms or the social networks. It's free. Fucking free. Like, I'm shadow banned. No, you're not. You just suck. You're not shadow banned. You're not that serious. I promise you, you are not shadow banned. You just make content that nobody gives a fuck about. You know why? Because you make content that is selfish. You make content for you to get followers. You make content for you to get likes. You make content for you to sell something to someone. You make content that is selfish. That's it. Do you understand? Literally every time I post, I look at it and I'm like, why would somebody look at this? That's it. The frameworks of how to attack this game are simple. Executing. Is it hard if you don't know what's happening within you? Right? Because, you know, I think, you know, this is a really. Again, I love this time of year. I need to start making sure I. Victoria, make sure I do a talk in the first two weeks of the year. Every year. This is, like, real to me. Like, this is such a good time. Because, you know, life's about. It's like sports. It's nice to have a football stadium right next door. Life's about momentum. It's momentum, right? And so the reason a lot of people are not doing what I'm talking about is the Momentum's not in the right direction. They lost a stab. They were better three years ago than today. Like, you get caught. But like, again, just like when, you know, holidays yield little something. January want to cut down. Like, you got to get the momentum. That first day in the gym is impossible even for me. I'm a workaholic. And when I go on vacation for two weeks, like I just did the first day back, I'm like, I want to retire now. Once I break the seal an hour in, I'm like, no, this is my fucking game. But literally, like two hours earlier on the first Monday, I'm like, I'm not doing it. And then by 10am I'm like, this is my spot. It's, like, tough to. Right? I'm sure for a lot of you, that's what the gym is, right? No, no, no, no. You get there and you get that euphoria, right? Or you eat like shit for like three months and you're fucking losing. And then you get that one good day and you switch. Like, it's momentum. You must figure out what's going on in your dome right here that is stopping you. I'm going to say it again. Back to school. Remember school? I don't know. I see some kids in here. Do they still have Scantron sheets? Probably not, right? They do. Those used to be my favorite. I would just walk. I was such a bad student. I would literally walk into every high school test if they were like, Scantron. I'm like, yes. I would take it and be like, c, D, B, A, C, D, B. Give up. Give a fuck. Not because I'm cool, but because I was smart enough to pay attention. That getting straight A's in school had no correlation to being happy and successful. Just doesn't. There's nothing wrong, by the way, being good in school. As a matter of fact, I desperately need as many people to be good at school as possible because I need a lot of employees over the next 40 years. So keep pushing your kids for that robotic, straight A shit, because I need employees. No, but when I think about this, we really, really need to understand ourselves. Because you've got to get the momentum. Because, like, a Scantron A, B, C, D, E. I'm literally going to say it again. I'm going to recall it. Please, I need everyone to hear this. Whatever it costs that you could afford, of course. And cost is not just money. Cost is your time, your effort, your energy. Whatever it costs for you in 2024, regardless of what you do. Real estate agent how many people here are employees of companies? Raise your hand. Raise. It's fine. It's good. I know I made that joke, but please raise for y'. All. Just posting on LinkedIn once a day about your expertise or what you see in your work will lead to people recruiting you to pay you more for jobs in your same sector. The 100% correlation to opportunity is how you produce content on Facebook, Twitter, Instagram, Snap, TikTok, LinkedIn, YouTube, period. It is the actual answer to the quiz. What I'm trying to understand is I kind of think you know that. So why are you not doing it? Because the excuse of I can't afford it. Yes, you can. All of you in this room, buy dumb shit. Order ever in your life from Seamless or Uber. Eats dumb shit. Ever take an Uber Dumb Shit. Have clothes with a logo on it? Dumb shit. If on those three things. Let me throw one more out there. Buy a $6 hot beverage. Dumb shit. All the things I just mentioned are not dumb shit if you're good, but they are very dumb shit if you're not good. And it's a really fucking funny game, momentum. Because the more not good you are, the more you're buying clothes with logos on it, because you need a quick little hit of feeling good for a second. This is one big game of two very simple energies. When I say one big game, life. Life is one big game of two energies, self esteem and insecurity. And we all fit somewhere from the extremes on both. And it is such a big deal, because let me tell you about extreme insecurity. It's actually one of the ways that people use that energy to actually amass financial success. They are so deeply insecure, they go for it at all costs and they figure it out. The problem is the people that I've seen climb the mountain with deep insecurity and get there financially can't sustain it. Because if you're dark, you're dark. The other side that gets there is called gratitude. That's the other fuel. You're just so fucking grateful for what you have. Think about this. No bullshit, like, do this for me, please, just for a second, if you can, for just fucking 30 seconds with me on this one, think about how much energy in a day, in a week, in a month you spend on what you don't have versus how much energy you spend on being grateful for what you have. It is so out of whack. It just is. And here's why. This is going to give you the insight, especially for the people in this room, we're in America. It's too much prosperity. World wars used to reset us. The depression, like the 20s, they were fucking ballin'. But the depression reset us. You were just happy about a little fucking porridge. We just have had it too good for too long that we're fucking confused. And so I believe that the majority of you in here, highest value of accomplishing a business goal, if this is a business conference, is actually based on your perspective. Because the answer to selling more real estate or T shirts or whatever the fuck you do is content on social networks. Of course there's other shit, but that is the easiest, and I hate that word, but I'm going to use it. That is the easiest way for good shit to happen. And so we have to leave this conference finding a way to produce more. I'm going to go back to some tactics now. Now that I think I've done my job to establish perspective. I really, really, really, really want to talk about documenting versus creating. So, okay, you're hyped now you're like, you know what, fuck it, Gary's right. This is my year. Right, Cool. You're like, you know what, I've heard it enough. Yes. Now the problem is tomorrow and you're trying to figure out what to make. Right. One of the reasons I love this concept of documenting, not creating, is I'm concerned that you don't know what to make. Which is why I love live streaming so much. And I'm talking about live streaming. Like go live at your desk while you're working and have three people watching at first. And like while you're on your laptop, like look over and be like, hey, I'm being serious. But notice what I'm saying. I want everyone to hear this. What I just said is the content equivalent to, to the first day you ever go into the gym after not being in shape for 30 years and you just get on a treadmill and you go super slow. My first workout 10 years ago. 10 years ago, Mike Vacanti and I were joking about it the other day. I did eight atrocious push ups. I never built muscle before. That's all I could do. If you're sitting here today and you, you've done like two half assed efforts at making content on the Internet and you decide to live stream, you're just maybe going to be able to eke out a hay. But I can do a lot more in the gym. Ten years later, I just need you to know it's going to be hard. And I just need you to know that that's good because everyone's saying, but what about this person? What about them? Yes, they actually executed when I was yelling at all of you four and a half years ago to go on TikTok, but you didn't fucking listen, did you? And so they listened, they executed and it worked for them. Sorry that you didn't. That has nothing to do with you. Just because a couple people went viral fast, that has nothing to do with you. And more importantly, the question is, what do you want to accomplish out of this? I assume again that this is the context of a business conference. I assume you want to grow your business. You can't sell anyone anything unless you have their attention. If you go into the bathroom right now in a stall by yourself and start trying to sell something, you're not gonna sell anything. You're by yourself. You have to have someone's attention to be able to sell to someone. The shocking percentage of our customers attention now sit on these eight platforms, on these devices. It's stunning and the opportunity is real. The problem is it's hard and most people give up and most people don't know what to say. But all you should say is what you know. Let me give you some tactics. How many people know what a green screen video is? There's like the headline you talk over. Just raise your hands, please. Great. So for the ones that don't know if you've seen on TikTok or Facebook, it's like a human. And in the background there's like clearly a clip from like a newspaper article. It is training wheels for all of you if you're struggling to figure out how to make content in your business or your interest or your genre. Google real estate, sneakers, mortgages, insurance, apparel, protein, vitamins. I don't know what you do. Google it. Go to Google News, look at the news. Find an article with a headline that makes sense to you that you have a thought on. Because I'd like to think you have a thought on the fucking business you're in. What do I do? Talk about what you fucking know. Take a screenshot of it. If you don't know how to do a green screen on social media like some of you are thinking right now, good news, I'll tell you how to do that. There's a site called Google. You type in how do I make a green screen video enter, they will tell you for free and start doing it. Everybody here can do green screen. Everyone here can do green screen. And by the way, as we sit here today, Maybe not in six months, maybe not in three years. But as we sit here today, a green screen video will get more organic reach than a normal video on most platforms. All social media is about is an acronym that I call Pack Platforms and Culture. You have to know how a platform works. Does a real versus a main feed post video work better on Instagram, Facebook or does a picture work better? Should you do a picture and then a video? Should you do a 2 minute video or 30 second video? What should the thumbnail look like? What's the first three seconds of a video look like? What's your copy? It takes skill. You should spend time at night again. How many people would like to grow this year? Raise your hand. Great idea. Instead of at night watching dumb shit, why don't you consume information on how to be better at making content on social networks? You can, you know. And this goes back to like what I see in my feed instead of watching the news, whose job is to scare you or watching fucking, I don't know, like Blind Marriage Millionaire, what the fuck? You watch people literally complaining about their lives but watching three fucking hours of Temptation Island. I get it. You're escaping the same shit we do with drugs and alcohol. I understand. Or logos. I get escapism. I just don't want you to escape your life. I want you to enjoy your life. Do you understand that? If you are looking forward to Friday, it's bad. I know this to be true cause that's how I lived my life from 8 years old to 20. I looked forward to Friday cause I hated Monday through Friday. Because I didn't give a fuck about Saturn or the periodic table or the fucking Dewey decimal system. I like that recall. That was a good one. Remember that shit? If these kids. Where is that? How old is that little man? He's ten. Ten. Brother, if you understood what the world was like pre Internet, it would blow your little fucking mind. Do you remember going to the mall because you told your friend you were gonna meet at the water fountain at 4:15, but for some reason their mom got caught up and they weren't there and you were like fuck it. And you'd see them the next day at school, like shit was crazy. New kid came to school with a beeper. Fucking narc. My friends, this is. It's actually stunning how simple life can be if you're willing to make it simple. The problem is you have to stop impressing your mom, your dad, your spouse, your neighbor. Too many of you are living your life for other people's opinion. The Real answer to the quiz of why you're not posting enough is you overvalue other people's opinions over your own happiness. It is really a pandemic. That's a real one. You've over. Do you understand? You overvalue your sister's thought, your mom's thought. You must make 2024 the year of accountability. If your mom is super negative and fucked you up, do not talk to her eight times a day. Talk to her once every eight days. I'm not saying cut your mom out. It's your mom. You came out of that shit. But if your mom is fucking poison and you're a. Do you understand? Besides that little dude and probably somebody else in here, you're fucking grown now. Make 2024 the year you stop complaining about the same shit. I got it. Your dad drank. Most dads drank back then. I got it. You fucked up and took the wrong job. You married the wrong girl. This fucking happened. Donnie fucking screwed you. I get it. And you're just fucking in it. We can't. Like dwelling is a disease. And this is gonna be a tough year. Like I said earlier, it's gonna be super negative out there. I am so not looking forward to this shit. These fucking politicians, as if they give a fuck. I love when you think they give a fuck. Promise. Stop. Stop feeding into the fucking bad shit. Focus on yourself. Focus on your loved ones. Choose positivity. You have to understand, if you have decided to be cynical and negative, it is by default that. Because you can find it. But if you choose to be positive and optimistic, you can find the two little kids helping the guy in the wheelchair shovel his driveway. You get to choose. Actually, you know what? I've never said this out loud. I just thought of it right here on the spot. So this is fucking good. Let's make a pledge to this. If this talk hits, if you feel like fuck it, I'm ready to go. Every single time you are in your feeds. If the post does not make you feel good, unfollow and mute that person. And then after you're done with that, that's your day to day. That's what you now do. That's what you now do. Or be careful. Cause sometimes it triggers you in a different way. If you find yourself over envious of someone, delete and mute them too. Because there's a lot of people. There's a lot of people that sell negativity in an interesting little package. They hide it as. I'm just trying to be aspirational. But Posting pictures of yourselves on private planes all day flexing Rolexes is not bringing all of you a lot of value. Now, I'm not going to blame those people. You're a big boy and big girl. Don't feel bad, feel happy for them. But if you're not there yet, mute that shit. Unfollow that shit. And then when you're done with all that, the last thing you do before you go to bed in that feed is you go to search and you type in positivity and you let the results pop up on that grid and you click a couple of things and you follow a couple people. And like a couple of positive things, you will wake up on April's Fool's Day with a much more positive life. Whoever in this room is able to cut out my more negativity and bring in more positivity will win. I'm gonna leave you with this. So we just broke that down. Now, if you're still in a bad mood, that's on you. The truth is, and this is tough, most people are most comfortable dwelling in darkness. You know why? It's easy. Don't be that person. Misery fucking loves company. And there's a lot of people feeling this way because the lack of accountability has hit an all time level. But there are millions of people who are thrilled and happy and living simple. And I want you to be one of those people because I don't know if you know this, you were not born for a very long time. And I don't know if you know this, but when you die, you're dead forever. And so we get to be here for a little period of time. Why the fuck are you not enjoying it? Thank you, Bay Area Podcast Nation. Big announcement, as you probably heard at this point, because I had John from Stan on the show. I am an investor advisor to an incredible startup called Stan Stan Store. I'm sending you right now to GaryVee.com GaryVee.com Stan go check this out. We've done a GaryVee Stan store challenge, which actually has a weekly call with me. This is built for everyone who's been affected honestly by my overall content. The tech stack, all these features and the minimal costs per month that Stan Store has built is really the tool that was needed for this world that I envisioned when I wrote Crush it. When I wrote Crushing It. And this overall thing I'm thinking a lot about lately, which is the individual empire, right? This creator entrepreneur slash entrepreneur creator economy that I think is gonna eat up the oxygen very honestly, the thing that so many of you want in your life, and the reason so many of you are not there yet, is you've got the strategy for me, you've got the ambition within yourself, but you don't have the tools for you to fully maximize it. And I believe you can find that at Stan Store. Stan Store. But specifically, I want you to sign up for it through my challenge because I wanna get access with you. And plus, there's a bunch of cool things. So if you want to go see those cool things, go to garyvee.com Stan S T A N.