The GaryVee Audio Experience: "The Future of Attention, AI and Brand | Mega Campus Keynote"

Host: Gary Vaynerchuk
Date: September 23, 2025

Episode Overview

In this high-energy keynote, Gary Vaynerchuk explores the future of attention, the transformative power of AI and the rise of new social platforms, and the evolving world of branding. Speaking to a massive global audience, Gary delivers a blend of motivational and deeply tactical advice, highlighting the seismic shifts happening in social media, personal branding, and business growth—especially as we enter 2025. He offers practical insights on leveraging platforms like LinkedIn, adapting to algorithm changes, embracing authenticity, and seizing upcoming trends like live social shopping and virtual influencers.

Key Discussion Points & Insights

1. The New Currency: Attention on Social Media

• The most valuable asset in today’s world is attention (02:00).
• "If you have any hopes and dreams, if you want to achieve, you must learn what is happening on the phone. Social media is disproportionately the most important platform for everybody in this arena." (03:20)
• Social media remains free and accessible—offering limitless potential for individuals and brands.
• The rise of algorithmic feeds means content quality can trump following—one outstanding post can reach more people than established influencers.

2. The B2B LinkedIn Opportunity

• Gary emphasizes massive untapped potential for B2B companies on LinkedIn, comparing its current state to Facebook in 2012 (07:00).
• Very few B2B professionals consistently post or capitalize on the platform’s viral mechanics.
• "The biggest thing that will grow your business in 2025 is directly correlated on how much money, time and energy you decide to put into making pictures and videos to post on LinkedIn for free." (09:12)
• The supply and demand of high-quality LinkedIn content is the window of opportunity.

3. Algorithmic Revolution: Interest Media vs. Social Media

• "Three years ago, everything changed because of TikTok. As a matter of fact, I would argue that social media is now no longer with us. Now it is interest media." (15:42)
• Now, content is delivered based on interest, not just follows or friendship—algorithms curate feeds by viewer behavior.
• This means even those with zero followers can go viral with genuinely strong content.

4. Mindset Shift: Determination, Underrated Status, Big Dreams, Authenticity, and Intuition ("DUBAI" Framework)

• Gary creatively breaks down the word "DUBAI" as a framework for entrepreneurial success:

  • D – Determination:

    • Perseverance trumps all; giving up is often rooted in insecurity and worrying about others' opinions (24:00).
    • "I’m always fascinated by why someone gives up. I think it’s based on insecurity. I think too many people in this room give a shit about strangers' opinions, which is a huge mistake." (25:25)
    • Warns against societal entitlement—success is self-driven.

  • U – Underrated:

    • Being underrated is an advantage; "I am very fascinated by how many of you do not understand that it is better to be underrated than overrated." (29:11)
    • Many chase material success for the approval of others—real fulfillment comes from internal validation.

  • B – Big:

    • Dream big or risk stagnation: “If you don’t dream big, you have no chance of getting anywhere.” (32:15)
    • Encourages practical, ambitious dream-building, not delusions.

  • A – Authenticity:

    • Authentic people are faster and more effective: “When you are authentic, you become fast…you become light. It becomes easy.” (37:05)
    • Authenticity in content is the best way to build genuine audience connection and outpace competition.

  • I – Intuition:

    • Gary urges trusting intuition over endless rationalizing:
      • “I believe that in 75 years, we will be laughed at for focusing so much on the brain and nothing on the gut. … Intuition is incredibly underrated in our society.” (42:12)
    • Many miss opportunities or stay stuck due to a lack of intuitive action.

5. Personal Barrier: Fear vs. Love & Self-Worth

• "Most of the people here will not achieve their destiny because they were scared. … Fear is the number one weapon in the world and the only thing that can combat it is hope and love." (49:11)
• Internal conditions—how you see yourself—can be either your prison or your freedom.
• If you don’t love yourself, success won’t fill the void.

6. Practical Content Creation in 2025

• Content creation is not optional for entrepreneurial or professional visibility.
• "There’s three ways to create content: video, audio, or the written word. You can decide." (56:20)
• Don’t let insecurity stop you—choose your best medium and execute consistently.
• High school is over: “You cannot live your life based on other people's opinions.” (58:00)

7. Top Trends for 2025 and Beyond

a. Live Social Shopping

• "Number one trend of 2025, live selling on social media.” (1:01:30)
• Platforms like TikTok Shop, Amazon, Walmart, Facebook, and Instagram are on the cusp of a live shopping explosion.

b. Virtual Influencers & AI Ambassadors

• "One of the biggest trends in our society…is the concept of virtual influencers. These are influencers who are not real people. They are AI avatars." (1:05:40)
• This shift threatens traditional human influencers—urges education and adaptation.

c. Organic Social Media as a Prerequisite to Paid Ads

• The most successful brands test content organically first; only proven creatives get ad spend.
• "The top performing companies on CAC and LTV around the world right now will not spend $1 on media until the creative has proven to be successful in the algorithm." (1:10:10)
• The algorithm is the new quality filter.

8. Foundational Mindset: Gratitude & Self-Love

• Gratitude is essential for joy and resilience:
  • "Way too many of you are sad or worried or jealous or envious of what you don't have. And you take for granted what you have." (1:15:40)
• Unhook your self-worth from professional/financial status for true achievement.
• "Detach your self-esteem from your finances and watch your financial and professional success grow." (1:18:12)

Notable Quotes & Memorable Moments

• On the power shift in algorithms:
  "The fact that everybody that just raised their hands could post a video or a written article or a picture tomorrow with no followers and, and if it is remarkable content, that piece of content could reach more people than I could, is why the last two years of social media have been transformational." (13:54)

• On intuition over rationalization:
  “I believe that in 75 years, we will be laughed at for focusing too much on the brain and nothing on the gut. ... Intuition is your core advantage in life.” (42:12)

• On fear as the great limiter:
  “Fear is the number one weapon in the world and the only thing that can combat it is hope and love.” (49:11)

• On content creation as a non-negotiable:
  "If you came to this conference, you must pick your medium of choice and you must start creating content around your opinions, your interest, your expertise. The opportunity is too profound." (58:40)

• On the odds of being human:
  "The mathematics of you sitting here and being a fucking human being is 400 trillion to one." (47:32)

• On upcoming business trends:
  "Live social shopping is coming. Every person standing should be selling their product on live social shopping. The people that move first in 2025 will make the most money." (1:03:18)

Important Timestamps

• 02:00 - The phone as the center of attention
• 07:00 - Why LinkedIn is the B2B goldmine in 2025
• 15:42 - The rise of interest media
• 24:00 - Determination and resilience
• 29:11 - The underrated advantage
• 32:15 - Why dreaming big is practical
• 37:05 - Authenticity as a speed advantage
• 42:12 - Trusting intuition over intellect
• 49:11 - Fear as the primary weapon; choosing love and hope
• 58:00 - Getting out of “high school” mentality; overcoming insecurity
• 1:01:30 - Live social shopping opportunity
• 1:05:40 - Rise of virtual influencers and AI avatars
• 1:10:10 - Organic content as the foundation for successful paid ads
• 1:15:40 - The power of gratitude
• 1:18:12 - Detaching self-worth from success and money

Conclusion

Gary Vaynerchuk’s 2025 keynote is a call to action to harness the "free" and infinite potential of social media, sharpen your authenticity, trust in your gut, and prepare for the coming tidal waves: live shopping, virtual influencers, and the rise of interest-based content discovery. The underlying message: love yourself first, dream bigger, and take practical steps to build the future you want—before this unique window closes.