The Future of Business in 2026: Live Shopping and AI

Summary

The GaryVee Audio Experience

Episode: The Future of Business in 2026: Live Shopping and AI

Date: April 6, 2026
Host: Gary Vaynerchuk
Guest: Scott Clark

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Overview

This episode dives deep into Gary Vaynerchuk’s personal philosophy on fear, action, candor, and accountability—setting the stage for an examination of how these themes play into the future of business, particularly in the context of 2026 trends: AI, live shopping, digital entrepreneurship, and personal branding. Gary discusses how foundational mindset and self-awareness outpace pure tactics, reframes the AI-and-influencer conversation, and shares his direct, no-excuses approach to success and happiness.

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Key Discussion Points and Insights

1. Using Fear as Perspective, Not Fuel

[00:06 – 07:14]

• Gary credits his upbringing and childhood fears (like losing his parents) with giving him perspective, making day-to-day troubles seem small:

  "I would argue that I did not use fear. I understood fear."
  – Gary Vaynerchuk [01:58]

• Experiencing real, uncontrollable fear made Gary more resilient in business. Risking his entire fortune on Facebook didn’t seem risky compared to real loss.

  "Everything feels very small. And what happens is when everything feels very small, day to day, except this monumental, tragic event in one's life, well, then life starts to feel very light."
  – Gary Vaynerchuk [02:37]

• The distinction between real fear (death, loss) vs. superficial fear (failure, judgment) is essential.

2. Action, Rock Bottom, and Accountability

[08:09 – 16:58]

• Many listeners don’t take action despite knowing what to do. Gary says it comes down to a defining event or staying bitter:

  "One of two things are going to happen. Something is going to come along and ... change your life. ... Or you will die a bitter 80 year old."
  – Gary Vaynerchuk [08:45]

• He advocates hitting “rock bottom” sooner to trigger necessary change:

  "I actually think more people need to drown. I think just having their mouth above water and that's their life forever is actually the problem. I prefer a rock bottom."
  – Gary Vaynerchuk [10:35]

• Radical ownership is the core:

  "Everything that is wrong in your life is your fault."
  – Gary Vaynerchuk [11:17]

• Many people are surrounded by enablers who support excuses; breaking free requires tough love and sometimes, as Gary puts it, a “spanking.”

3. Candor: With Others and Yourself

[17:12 – 24:35]

• Gary admits candor is his kryptonite with those he cares about, despite being radically honest with the public:

  "Everything personally and professionally that has not gone well ... was my inability to be canderous to the people I liked the most."
  – Gary Vaynerchuk [17:12]

• He improved his personal candor over decades, now aspiring to be at a “5 or 6 out of 10.”

• True self-candor is rare but essential:

  "If you are not candorous to yourself ... you are only tricking other losing players."
  – Gary Vaynerchuk [20:26]

• The faster you operate at 100% authenticity, the happier—and more successful—you'll be.

• Gary emphasizes the value of both deep and casual relationships, likening them to different rings of Saturn:

  "Deep relationships are meant to be deep and light relationships are meant to be light."
  – Gary Vaynerchuk [24:19]

4. What’s New in 2026: Intentionality & Impact

[26:41 – 29:44]

• 2026 Motto: “Intentionality and Impact.” Gary is highly focused on measuring every business and executive by the results, not effort or intent.

  "2026 has to be around impact."
  – Gary Vaynerchuk [27:00]

• He compares his approach to an obsessive football coach prepping for a big game.

5. Core Trends: AI, Live Shopping, Digital Entrepreneurship

[30:50 – 36:21]

• Substack: Excited by writers earning recurring revenue and controlling their careers.

• Live Shopping: Next big wave for salespeople and influencers—“humans as stores.”

• Stan Store: Empowers creators to monetize audiences directly, even without brand deals.

• AI Influencers: Not a threat—AI is inevitable, and fretting about it is as pointless as resisting previous technological shifts.

  "Why would you worry about something that's an inevitable outcome?"
  – Gary Vaynerchuk [33:59]

• Gary reframes technological anxiety as a call for personal accountability and adaptation instead of helplessness.

  "This is life. We are all going to face adversities in the macro and the micro."
  – Gary Vaynerchuk [35:33]

6. Mindset > Tactics

[40:25 – 43:13]

• Gary dismisses the notion that anyone lacks access to tactical knowledge (thanks to ChatGPT and Google).

• Discipline, self-relationship, and mindset are the limiting factors, not information.

  "The fucking tactics are worthless, Scotty. Why you’re not doing the tactics is the interesting part. Why you don't have the discipline. Why you don't have the habit."
  – Gary Vaynerchuk [40:44]

• He shares his own struggles with motivation in health and wellness and how fighting these battles daily is what creates growth.

7. Ego, Validation, and Joy

[45:13 – 49:59]

• Gary’s confidence comes from true self-validation and “merit” rather than public acclaim or superficial wins.

• He strives to prove himself by juggling multiple ventures, not just chasing money.

  "I didn't want money when I didn't have it. The fuck do I want money now when I have it?"
  – Gary Vaynerchuk [47:55]

• Emphasizes saying “no” to protect time for his family and what matters most.

8. The Only Real Fear: Losing Loved Ones

[50:01 – 52:37]

• Despite all he’s achieved, only the loss of family truly frightens Gary.

• He maintains a light, resilient attitude towards risk, status, and financial loss.

  "Everything else is controllable."
  – Gary Vaynerchuk [50:04]

9. The Case for Kindness and Accountability

[52:37 – 55:20]

• Gary champions “kindness as the ultimate strength,” hoping future generations value it over materialism.

• Rejects blaming social media for social ills, calling it merely a mirror for humanity.

  "There is no social media. ... It's just people."
  – Gary Vaynerchuk [54:15]

• Attributes a loss of civility to deeper societal, parenting, and values issues.

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Notable Quotes and Memorable Moments

• "You are only tricking other losing players."
  – Gary Vaynerchuk [20:26]

• "If anyone ever has made it, that looks like you, ... well, then you have no excuse."
  – Gary Vaynerchuk [15:40]

• "Kindness is the ultimate strength."
  – Gary Vaynerchuk [52:40, referencing his 'Kind Warrior' comic book]

• "Everything that is wrong in your life is your fault."
  – Gary Vaynerchuk [11:17]

• "There is no social media ... It's just people."
  – Gary Vaynerchuk [54:15]

• "All I cared about was business and sports. School’s not merit, Scott. Class participation is subjective. Sports is merit."
  – Gary Vaynerchuk [45:13]

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Segments & Timestamps

• [00:06] – Gary on Fear and Childhood Foundations
• [07:14] – Making Deep Fear an Asset, Not a Limitation
• [08:45] – Why People Don’t Take Action
• [10:35] – The Value of Rock Bottom
• [11:17] – Accountability and Self-Examination
• [17:12] – Challenges with Candor and Self-Honesty
• [24:19] – Valuing Relationships: Deep and Light
• [26:41] – Gary’s 2026 Focus: Intentionality and Impact
• [30:50] – Trends: Substack, Live Shopping, Stan Store, AI Influencers
• [33:59 – 36:21] – AI Is Inevitable, Embrace Adaptation
• [40:44] – Discipline & Mindset Over Tactics
• [45:13] – Validation, Joy, and Self-Worth
• [50:01] – The Only Fear That Matters: Losing Family
• [52:40] – Kindness as Superpower; The Cultural Shift Needed
• [54:15] – Social Media as a Mirror, Not a Cause

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Tone & Style Reflection

The conversation oscillates between tough love, vulnerability, and energetic optimism. Gary’s signature directness is present throughout, punctuated by humor and candor. The episode is laced with "no excuses" realism, but always circles back to possibility, purpose, and fundamentally believing in oneself—on and offline.

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Final Takeaways

• Action and accountability are universal prerequisites for progress.
• Technology shifts will always favor those who own their reactions and seek opportunity.
• Being truly authentic with oneself and others is a rare but rewarding advantage in business and life.
• True joy and fulfillment come from relationships, kindness, and purposeful self-improvement—not material gains or social status.
• The future of business is as much about mindset and self-relationship as it is about exploiting new platforms or tactics.

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If you want more insights like these, follow Gary Vee and explore his companies, social channels, and especially Veefriends—as these will remain core to his impact moving forward.

Transcript

[Scott Clark]

What's the message to people that are living with fear who don't take action because you can give them every single piece of advice under the sun, that

[Gary Vaynerchuk]

one of two things are going to happen. Someone or something is going to come along, and it's going to be the moment that changes your life. And you will go on offense, you will switch the light slit, or you will die a bitter 80 year old. This is the GaryVee Audio Experience.

[Scott Clark]

Gary, what shaped you more? Is it where you came from or what you built? Now, where I came from, why so easy? Why is that the easy answer, where you came from?

[Gary Vaynerchuk]

Because what I built allowed me that opportunity on the nuances and the actualities of where I came from. Right? Where I came from came first. That's the steel and the concrete. What I've built was a byproduct of that foundation. Maybe what I built has been the chandelier I picked or the drapery or how I painted the room, but the building was built on the things I went through as a child. And that is the steel and the concrete of the building of my world.

[Scott Clark]

You know, I was listening to a really good podcast you did with Moshe Popek, the guy who has 11 kids. He's in Miami as well. And you were talking a lot about fear. And I thought that was interesting because you used fear to drive you. And I want you to talk a little bit about why fear is so important to you. Because I think that most people listen to the show, fear is the one thing that stops them from doing what they want to do. They can listen to all the advice they get, all the YouTube videos. They listen to you. They listen to all the people that have done it before. But it's whatever you want to label it as, imposter syndrome, fear, whatever. There's a label that they've applied to themselves and it stops them from moving forward. So you coming from a childhood that had fear in it, how did you. I don't even know how to say it. Weaponize it to a degree. So it was useful for you.

[Gary Vaynerchuk]

You know, it's funny the way you asked the question. I think a lot of people would think that where we're going is that classic, like, you know, I'm gonna show them, or, you know, it's that when you take that poison and you become a bad guy, actually, like, you know, Darth Vader and Obi Wan Kenobi, they're very close, but they came from very different places. You know, I would argue that I did not use fear. I Understood fear. I will tell you that my ability to understand fear was fake early in a world where people currently are in their 50s, 60s, and 70s and don't realize that truth is the reason I was able to get to where I got to. And I'm talking about emotionally, not financially. So, you know, in that interview, I talked a lot about a real fear of mine that I did not understand how to control, which was the fear of my parents dying. You know, I came from two parents who lost a parent very early. My mom lost her mom at 5. My dad lost his dad at 15. I had just come from the old country. People did not live. If you died at 60 in the Soviet Union, you had a long life death. My great grandfather, who was like my go to guy when we first came to America, passes away pretty quickly when we're here. I lived through that. So there's this death thing going on. And that is worth fearing, you know, it is worth fearing as we all sit here today, the death of the people you love the most. However, you're also fundamentally not in control of that when that is your framework as a child, all of a sudden, bad grades, losing a fight, having a girl not like you, and then as we get older, losing a job, losing money, having the neighbor have a better car than you, all of a sudden everything feels very small. And what happens is when everything feels very small, day to day, except this monumental, tragic event in one's life, well, then life starts to feel very light. No shit. I was willing to bet the farm and give all my money to Facebook because if I had lost it as an investment in 2007, I would have been okay because no one was dying if I lost my money on Facebook. And that's it, brother. You know, that's how I used it. I was so scared of it, the big thing, that it made everything else around me feel small. And then when I got to 18, it didn't happen, right? I left the house to go to college and I became a big boy. And, you know, even from 20, in my twenties, I still feared it. In my thirties, it started to subside. In my forties, it started to subside. And now I just turned 50. And honestly, I'm in house money now, you know, I'm in fucking house money, boy. Like, I'm so grateful that, you know, my parents are with us and are, you know, they're young. I got lucky. They had me young. So. But like, I'm in house money. And so I'm chilling, you know, like, I'm I won. And now everything else is secondary. And so. And then, of course, you get older. You know, I have two children. What's worse than losing your parents? I don't even want to say it out loud. We all know what it is. And so you. You live life. You fall in love. All of a sudden, this person that used to be a stranger is put into the same category. You have siblings, like I did along the way. They're now put in the same category as my parents. You have a best friend. Brandon Warnicke is in that category now. I get emotional about the thought of him. I'm feeling it right now, of his passing. I secretly wish I died before him because I don't want to be there at that funeral. And so, you know, man, everything's so easy for me, Scotty. Like, you know, why am I a public figure? Cause I can take the heat when people are like, gary's full of himself, or, fuck this guy, or he sucks or he's overrated. I'm like, there's nothing that. That is so minuscule. Like, I don't even like, you know. But on the flip side, Scotty, there's something pretty profound. Goes to humility. I would argue the people that know me best know my true secret, which is my confidence is not my superpower. It's my humility. In the same way that I don't hear them say, you stink, you suck, you're overrated, you're full of yourself. Is the same way that I don't hear people when they put in my comments, you're the goat. You're this. You gave me some nice. Or a nice human like, you gave me some nice pleasantries before we started. Those are compliments. And I don't think I'm better than. Because of those compliments. So you suck. And you're the goat in my brain, in my soul transfer the same way, which is zero. Like, thank you. Thank you. Grateful for. You're the goat, and I'm sorry you feel that way. I hope everything's okay with you. When you say I'm a piece of shit, that is how my brain sees it. I think it has nothing to do with me, and I move on.

[Scott Clark]

Because you had such. You had such a deep fear that it made all the other bullshit kind of irrelevant.

[Gary Vaynerchuk]

Correct. And luckily, my deep fear was worth fearing. My deep fear was not. I'm not gonna be famous one day. I have to go to Hollywood and be famous. My great fear was not. I'm going to be a millionaire one day. I Need to be a millionaire. You know, those were not my great fears.

[Scott Clark]

So people, I don't think we'll generalize, which is not good, but we'll generalize. I don't think when people are trying to figure out their life and take action, they're worried about that. Everybody has that deep fear, but that's not the fear that's stopping them from taking action. So when people listen to you because you, I'm sure you experience it, people, you'll, you'll meet somebody at a conference to listen to you and then like five years later they'll probably see at another conference and they haven't done anything yet.

[Gary Vaynerchuk]

Oh my gosh. It's the story.

[Scott Clark]

I haven't done shit.

[Gary Vaynerchuk]

It's the story of my life. I am sitting in rarefied air because I moved first in social and I was who I was talent wise, where I have affected a scary amount of people's lives. It is like the great joy of my life. On the flip side, it means that I've not been able to break through to many more.

[Scott Clark]

So why is that? Why? Why? When somebody has not, why is that? I know why it is. What's the message to people that are living with fear who don't take action because you can give them every single piece of advice under the sun, that

[Gary Vaynerchuk]

one of two things, don't do it. That one of two things are going to happen. Someone or something is going to come along and it's going to be the moment that changes your life. And you will go on offense, you will switch the light switch or you will die a bitter 80 year old.

[Scott Clark]

That's it.

[Gary Vaynerchuk]

That's it. That's all I can say to someone right now. Who's listening, who's 43, who can feel in their tummy, there's more. They need to get divorced. They need to double down on their relationship, they need to fix their marriage, they need to start a business and quit a job, they need to get a promotion. They need to go tell their boss how they actually, whatever these things are, right? There's a lot of parents right now realizing their relationship, raising spoiled kids. And the fear is to have the conversation to cut the kid off. There's a million things we all go through. Right here is the answer. Either this podcast, what I'm saying right now, is gonna make you do it, something else is gonna make you do it, a tragic event is gonna make you do it. Something random and lighthearted is gonna make you do it, or nothing will happen. But if nothing happens, you will die more unhappy than you could have been. And the more you're not addressing it and the deeper that thing is, the more angry and lonely you will be. K Pop demon hunters, Haja boy's breakfast meal and Hunt Trick's meal have just dropped at McDonald's. They're calling this a battle for the fans. What do you say to that, Rumi? It's not a battle. So glad the Saja boys could take breakfast and give our meal the rest of the day. It is an honor to share. No, it's our honor. It is our larger honor. No, really, stop. You can really feel the respect in this battle. Pick a meal to pick a side. Hey. Participating McDonald's while supplies last. That's.

[Scott Clark]

That's tough, dude. Because I think that a lot of people have to hit that rock bottom before they take action.

[Gary Vaynerchuk]

I love rock bottom. I actually think I want to push more people to rock bottom. I actually think slightly hovering, like, I think more people need to drown. I think just having their mouth above water and that's their life forever is actually the problem. I prefer. I prefer a rock bottom. How does a drug addict or an alcoholic switch it? They gotta get to rock bottom. I want people to get to rock bottom faster. I'll give you an example. One of the things I believe in, and I'll say it right now with the hope that this triggers action from someone. Is every single person listening right now? You're treadmilling, you're walking the dog. You're in the car. You're, like, getting it. Like, we got you. Because I feel like Scott's doing a great job. I do this a lot. Like, we're in it right now. We're in pocket. You're a bitch. Everything that is wrong in your life is your fault. The amount of people that are listening right now, Scott, that are straight complainers, and they have enablers around them, their mommy, their spouse. They have enablers around them, Scott. Like, I don't know, they're a bitch. And now people are triggered, and they're like, gary, what the fuck? You don't get it. I had an abusive father. Everybody has adversities. But you're grown now. You're 31. When's it time to not blame mommy and daddy? You don't like the politician. I live in New York. People are like, oh, the mayor. I'm like, move. Move to Connecticut. I don't know. You're in charge. You don't get it. I have a shitty husband. Separate. Well, Gary, you don't get it. Financially, I'm like, get a job. Like, it's really interesting. And it may sound, like, hard. It might sound like out of touch, which is so not it. But fine, you want to go there. Another excuse, by the way, it might sound hard. Get it?

[Scott Clark]

Truth.

[Gary Vaynerchuk]

But it's intoxicating. Scott, brother, so many people are struggling because they've given up the power to someone else. Their spouse, their boss, their parents. A politician. I mean, all these politicians, all they do is weaponize fear to keep you in the cage mentally and emotionally. My friends, everyone here is capable. Everyone here is capable. You can be a bitch and a complainer and a dweller, and all your circle is a bunch of other bitches and complainers. And you can get out today like, this might have just like, I might have just poked your zit. And you're like, fuck it, today is the day.

[Scott Clark]

I hope so.

[Gary Vaynerchuk]

By the way, anybody who really knows me knows these last three minutes was only for that. Cause I got nothing but love, nothing but warmth. I'm not trying to hurt feelings. I definitely don't think I'm better than. I'm coming from a place of desperation to shake someone who clearly nice isn't working. It's like kids, right? Like, nice, nice, nice. Sometimes you gotta spank the fuck out of your guy. And I know that's not popular these days and it's not allowed anymore, but I have a funny feeling. Gen Xers and older who are listening right now, we know. We know why we are fucking capable. Because we got that little smack across the face when we disrespected. Now it's like a talk, or not even a talk. There's no consequences, no ramifications. Life has gotta be balanced. We gotta be purple out here. There's too much blue for some people.

[Scott Clark]

That's the number one hate that I get when I say, when I talk about agency, when I talk about ownership, when I talk about taking control of your own shit in your own life. That's where I get the most hate.

[Gary Vaynerchuk]

But it's not hate. It's where you get the most exposed hurt. It's not hate, Scott. You're not getting hate. You're getting people to come out and expose their weaknesses. You're not getting hate now.

[Scott Clark]

You're right.

[Gary Vaynerchuk]

I know I'm right. You're not 100%. I'm poking zits in these last five minutes out of such a good place. I'm fucking busy, Scott. I really shouldn't be doing this podcast. Real talk. I'm running a half A billion dollar revenue, not valuation, the bullshit. My companies are gonna do over half a billion dollars this year. I have seven meaningful companies. I got a lot of work to do. I really shouldn't be doing this. What the fuck am I doing in the last four minutes? I'm trying to fucking help someone. Cause it makes me feel good. Cause I was taught that way. And I love human beings. It's not hate. It's. You're exfoliating. Like, you're exfoliating people like they're coming out, bro. The blackheads are coming out of the nose. They're just blackheads, like, in your nose. You're pinching it out, bro. You're pinching that. What is that hot steam. And you pinch it and the little shit comes out. The fucking oils or whatever the fuck that shit is you're exposing has nothing to do with you. When you're talking about. You're accountable. Here's my point. If anyone on earth has ever made it, and I say made it by gotten to joy and potentially. And potentially financial success. If anyone. Man, my new phone, my new. My new computer's fucking me up. I gotta get these do not disturbs down. I don't know why they're breaking through anyway. If anyone ever has made it, that looks like you, right? Well, then you have no excuse. If anyone who has been abducted, kidnapped, alcoholic father beaten, mentally abused. If any person exists on earth that was able to get to the other side, empower, the greatest skill a human could have, forgiveness, to dig them out of the depths to go on to have joy and a great family and potentially even financial success, well, then I say there's an example. And now we have to talk about that 100%. Because I get that you want to wallow in your mud, which allows you not to do anything hard. Scott, I can wallow. I got all sorts of shit. I love a good lazy. I did it all through school. I can lay in bed all day. No bullshit. Scotty. Like, when I rest, I like a good lay in bed all day. You know, I get what it is. It just can't be my life. It needs to be the occasional gift.

[Scott Clark]

You know, It's. What's interesting is you are super candid. You. I mean, you're living like the Kim Scott book. Like, you. You. You are candid as fuck. And I think that's what's so refreshing. And I think that wakes people up publicly.

[Gary Vaynerchuk]

Let me be vulnerable publicly. Gary Vee is the most canderous motherfuck on earth. My Kryptonite. In my life. Everything personally and professionally that has not gone well in my first 50 years of life was my inability to be canderous to the people I liked the most.

[Scott Clark]

But also with yourself. That's the thing.

[Gary Vaynerchuk]

Well, it was funny. I was candorous with myself in my 20s. It was a blind spot. I would blame a bad employee when I would fire them sloppily because I gave them no feedback. And it would just be this random out of left field firing. I would blame them because Ricky was working at the liquor store for two years, lazy. I would give micro feedbacks. I would use passive aggressive comments, razzes. I would try to get there, but it was never direct. And then I would fire him. And he'd be like, fuck you, dude. What the fuck? Where's this coming from? And he would walk out and leave the store. And the next several hours I'd be like, what a fucking ungrateful fucker. I fucking carried him for two years. I was overpaying him the whole time. He fucking was late. He wasn't good. It was in my 30s when I started being like, wait a minute, there's something brewing here, right? Like I'm contributing to this. And it was in my mid-40s where I had the. Oh, I can see it now. It is this candor. Oh, shit. When I'm on Scotty's podcast, I'm talking to the world. I'm not talking to anyone right now. I know I'm talking to everyone right now and I'm talking to no one. But when I'm talking to an employee that's been with me for four years, or my cousin, or my grandma, or my sister, my dad or whatever, you know, like, that candor was a real, real, real, real, real challenge. And now I'm on the other side and I'm like a 5 or 6. Most of the attributes in life, I'm a 9 or 10. Because my mommy gave me that DNA and she parented it. And my circumstances were right. I was a one or two on candor to loved ones. I'm at a five or six right now, you know, which has been game changing at my companies. And I'm hoping to get to seven or eight before I go into the ground. Cause I know I'll never get to 10. I know it. That's how ingrained the DNA is. Or maybe I will, and maybe I'm shortchanging myself. But fuck, man, I'm empathetic when something's not hardwired or taught to you. Cause My mom's not canderous, and she's my North Star. And so, you know, I get the trait from her. I was parented in that way. Again, she's canderous in the macro, but not sometimes in the micro. And so that's life.

[Scott Clark]

But how do you. So I get that it's tough. So this is interesting. Candor with people who are outside of your friends, family, loved ones, easiest thing to ramp up for sure. People that you work with, fine. You learn it. I think most people listen to this, will get that at some point. Loved ones, more difficult. But, you know, you're on a path, you're learning. It still very important to see set boundaries, to make sure that you have a good relationship with them. But then I mentioned yourself, which is probably the hardest, because people are delusional and they lie to themselves and they can't be canderous with themselves. I think that's what leads to a really shitty life.

[Gary Vaynerchuk]

Can I tell you something on that?

[Scott Clark]

Yeah. I was gonna ask. I was gonna ask, how do you get all three to 10?

[Gary Vaynerchuk]

Yeah.

[Scott Clark]

Knowing that each level is more difficult.

[Gary Vaynerchuk]

I somehow knew something that no one knows. I'm gonna. I'm gonna say it as a secret. All right, here we go. This is very interesting, Scott. Do you know why I was candorous with myself always? Because I know something that most people don't know. If you are not canderous to yourself, but you know it, right? Like, you know it, but you try to disguise it, right? You are only tricking other losing players. So the reason I will. The reason I've been very canderous with myself is I've wanted to be a top 1% human winner. And I know that no one can trick me. And so that means that I know that I can't trick the 1% and everyone's living. The reason people aren't fully being candorous with themselves is they either know it. This self dialogue, they're like, you suck at this. And you're like, no, but it's. You don't forget you're talking with yourself. So you actually know it's not about the candor within oneself. It's the wanting to posture and trick everyone else about your shortcoming. Got it, brother?

[Scott Clark]

Yeah.

[Gary Vaynerchuk]

How the fuck can you be not candorous with yourself when you're having the self dialogue? And you're like, hey, asshole.

[Scott Clark]

You.

[Gary Vaynerchuk]

You suck at this. And you're like, no, asshole. Let's trick everyone and try to make them understand we don't suck at this. But I knew because I was able to sniff out everybody because of my intuitive personal skills that. And this became true in my 30s, 40s, and 50s when I started to get into rarefied air. The top 1% emotional winners on Earth, you can't trick them anyway. So the only way you can win with them is by being truly authentic and candorous. Thus rendering me, very early in my life, somewhere in my mid-30s, early-40s, being like, oh, shit, I'm keeping it 100 with me. Because when I'm in the room with the other 1 percenters, and I don't mean 1% financial, I mean 1% emotionally intelligent, I am going to be 100 with them, too. Cause I can't trick them anyway because I know how much equity people have lost with me by trying to trick me. That is the nuance. That's the curveball of this conversation. So very simply, what am I saying? Everyone, if you want to get more candorous with yourself, realize the following. If you think you're tricking someone or your inability to sweep under the rug with yourself because you want to trick everybody else about this issue, please know the. The only people you're fooling are fools. And you're actually losing equity with the people you actually want to win with.

[Scott Clark]

The faster. The faster you are operating at 100% of yourself in this world, the happier, the more fulfilled you'll be, the faster you'll open your business, your life, your relationship.

[Gary Vaynerchuk]

That's right, because here's what happens. You start to like yourself more. First, this new version of yourself starts to eliminate and attract.

[Scott Clark]

Yeah,

[Gary Vaynerchuk]

bro, I love my circle, and I love my outer circle and my next circle. What's the difference? My inner circle. The fucking homies. Girls and gals that are just about good life, meaning they don't give a fuck about anything that comes along with being me. Next circle, homies. Good, solid acquaintances to friends. But I know that they're really not about me all the way or about themselves. It's transactional. It's about what can we do for each other professionally, emotionally. And that's, by the way, that doesn't bother me. Like, everyone's got, like. I'm like Saturn. I got multiple rings. Like, I don't. You know, there's some people that don't have a lot of friends because they need everything to be deep. I'm good with a lightweight acquaintance. I know a lot of people are like, whoa, whoa, whoa, Gary. Relationships are meant to be deep. No, no. Deep relationships are meant to be Deep and light relationships are made to be light. And the more community you have, the happier you are. I love a good fucking acquaintance. I love a good every three year check in, friend.

[Scott Clark]

Scotty, those are good. Those are good.

[Gary Vaynerchuk]

Sometimes they're good. They're like little, like, you know, they're not the steak, but they're a little like summer mashed potatoes. Others are like a little mousse bouche that the chef gives you. It's a little crunk, a little crouton with a fucking mustard on top. Like there's all flavors out there. Hey, everybody, hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

[Scott Clark]

It's just interesting how you look at a lot of the, even the personalities online. I try and you know, I mean, not even a tenth the audience what you've built. But you know, in my friend group, people always ask me for help on social media and how to, you know, put themselves out there because they deal with all the, that we're talking about right now. They deal with fear and anxiety and stress and showing up online and being themselves. And we'll talk about AI and AI influencers in a second because people ask me about that a lot. But I said, listen, the one thing that will differentiate you always is your ability to bring 100 of yourself online as soon as possible. If you want to create content. And this is something that you've been speaking about for forever. So I know it's not new to you, but I think that people have such a hard time doing that they, they put on this veil when they put themselves online. And all the, you know, influencers, whatever personalities you want to, you want to, you want to call them, whatever you want to call them. You notice that if you look at their content when they first start, a lot of them are a shell of themselves. But then fast forward, the successful ones found a way to become 100% their true selves. So I think that when you're trying to put content out online, when you're trying to differentiate yourself from whatever AI is out there, the faster you get the reps in that allow you to get comfortable, to put your 100% self online. I think that's how you win this game. But that's not even online. That's just the thing that people come to me to ask about. It's just in life, it's in careers and relationship, it's everything.

[Gary Vaynerchuk]

Yeah. I mean, I've been spinning that song since 2009 on the Internet. I could not agree with you more.

[Scott Clark]

What changed in 2026? Because I know that you 2025, you were building business, Gary, you were, you were building VaynerMedia and all the different, you know, you have a whole bunch of different companies underneath it. What's, what's the 2026 Gary bet?

[Gary Vaynerchuk]

Leaning more into brand Gary Vaynerchuk again, Gary V. And leaning more into veefriends. My Pokemon, Marvel, Sesame street, and living a motto, which I only live, like every seven or eight years, I'll come up with a yearly motto. It's very rare for me to do stuff like this, but I have one this year which is called Intentionality and Impact. I'm being very intentional around my 10 businesses, my 50 executives that are kind of roaming, that are homies, that are doing different things within my ecosystem. And I'm measuring everything on impact. So it's a very sports year. It's a very. It's a very. I'll use. I like sports, so I'll use it. It's a very like one of those psycho football head coaches that like sleeps in his office to 4 in the morning and like for the big game. Like, if the whole year is a week of a big playoff football game, I'm in the office watching film, talking to my players and my other coaches from seven in the morning to three in the morning, coming home, giving the family a kiss, sleeping for four hours and going back out. Like real intentionality stream strategy. And then I'm going to measure the results on impact. Like if my players are trying hard in practice on Thursday before the big game and they're trying hard and their best kid, but they dropped four passes like they may get benched. I can't measure on intent or loyalty or karma or vibes. Like, I tend to like to measure on 2026 has to be around impact. And that's because I feel like I do that every five years or so. You know, since COVID it's been a different game for me. Different circumstances, million different variables. And I don't know, I feel, and honestly, I'm just doing that because I intuitively feel I need it and I want it and I want it for my organization and my people and the ecosystem. And I'm excited about it. Feels natural and intuitive. And that's why I'm even doing this podcast. Right. I haven't done a lot of shows, but I want to be more out There because Gary Vee, the brand, is the top of the funnel of all my people will listen to this podcast, rediscover or discover me or change their mind about me because I went deeper. It's not just one 30 second clip on social. Right, Scott. And that may lead to them showing up to my pickleball team's game in Central park this summer because they go down the rabbit hole of Gary, they learn about all the different things I do. And for them, taking their kids to a pickleball match in Central, Central park is the joy and all the good stuff they get from me in the next nine months. That will be the thing. And like, I think about things like that.

[Scott Clark]

So when you say, when you say you're measuring, you're measuring differently in 2026, you're measuring on impact as opposed to some of the other vibes, good feelings, whatever that list of things are. What, what does that actually mean though?

[Gary Vaynerchuk]

Explain.

[Scott Clark]

Yes, you're top of finding yourself out there more and more podcasts, but what does it impact?

[Gary Vaynerchuk]

Me, I was talking to somebody on my team, on the Befriends team, who's been with me a long time talking about Veefriend's social media and she said, xyz, xyz. And I said, but it didn't get any views. That was it. And that's not an answer. That is a Gary Vee answer, but it's not a Gary Vaynerchuk answer to that person around this issue the last 12 months. And it is now. It's just a merit. It's just a merit year, you know, because I know that person works 12 hours a day. I know that person is carrying the load of other people. And it goes to like, hey, if you want to succeed, you may have to hold the people underneath you accountable. I at my best, motivate and create safety. I at my worst, create entitlement. Because I'm a superhero. I protect everyone. If I'm doing the hunting and the gathering for everyone, I always say, tough to be hungry if you've been fed. I am my worst feed everyone financially and emotionally.

[Scott Clark]

You know, you're very specific about how you want to make impact in 2026. I know you speak a lot now about AI. You speak about AI influencers. You speak about live shopping. I saw your setup that's just set up for live shopping streams. So I, I hear you're speaking about substack a lot. I know you just did a partnership and an investment into Stan. So there's a few key plays right. So I want to understand because you have a. You have a great ability to see way ahead of when the rest of the world sees. So I just mentioned a couple key things. We can go in a couple different directions. But out of those four things I just mentioned, what's the most exciting? Or pick one not the most exciting.

[Gary Vaynerchuk]

Good news. Now you primed everyone's pallets. Let me bounce around and go rapid fire so everyone gets their lick on what they heard from you. I'm pumped about Substack because I'm happy for writers. Even though substack is becoming more of an overall social network because they got video. The fact that people that write fiction and nonfiction or journalism can actually get people to pay them 199, 399, 699amonth. That's now accepted. Not all content is free and people can make a living. They used to be a third tier writer at a magazine that wasn't giving them a chance, now can be a personality on substack and like keep all the economics for themselves. I'm intoxicated of this opportunity for writers. I am not one of those people. My writing comes from me talking and being turned into writing. Live Shopping There are millions of people trying to be famous influencers. Many of them do not have the ability or destiny does not have it in them. For them however they are destined and are capable of being salespeople. They are destined to be stars of the QVC Meet social media era we're in which is live social shopping, TikTok shop, Twitch, whatnot, ebay Live. We're in this incredible era of this next massive opportunity which is humans are stores and personalities and are selling in feed of these social media apps and these new standalone apps like whatnot. Huge opportunity. It is the side hustle. It is the career change. It is the empire that many people will build. They will sell stuff of their own or other brand's stuff on social and build huge huge opportunities. Stan Store Investor Advisor it is a place to sell digital access or digital products. There are many people who have a million followers on Instagram but don't get brand deals. They talk about cooking and they can make a $29 ebook cookbook on sand store literally make posts on social say go in my bio and buy the book and we'll change their life. I've been blown away by people in this Stan challenge I did last year for eight weeks that had never sold anything in their life anything and we're able to sell digital products. That's hard you know, or one on one meetings or whatever they want. So I recommend people checking out stan store. What was the fourth one?

[Scott Clark]

Well, you talked about AI influencers and that's a big thing.

[Gary Vaynerchuk]

Yeah, I think are worried about. Well why would you worry about something that's an inevitable outcome? Like I don't know why people are scared about AI. Like we were scared about electricity made the world better. We were scared of how cars and planes made the world better. We were scared about television, typewriters, the Internet, home computers, mobile devices. I know a lot of people are like, oh, but you don't get it. Gary made the world worse. No, it didn't. You might have an ideology around, you know, like the good old days. Like the data supports what I'm saying, not what you're emotional about. Like do you know how many, Scott, for everyone who's worried about like losing a brain deal because of an AI influencer, they're gonna have their mother live seven years later because an AI is gonna diagnose a cancer earlier than a human can. This is a ludicrous conversation. Yes. People are gonna lose their jobs. People lost their jobs. When Google came out, there were 60,000 people selling yellow pages advertising that lost their jobs. I mean, you know, like when the tractor on farms was invented, almost everybody worked on a farm. 150 years ago everyone's like, oh, now everyone's gonna be out of a job. No, no, we got better jobs. We built corporations, we built media companies, we built inventions. Like I don't understand what people think here. You might be in trouble. Like the person listening right now, you might be a 45 year old designer that works in Adobe that doesn't have a single creative idea in your life and you take dictation from someone and you go in Photoshop and make it. And now that is being replaced by nano banana. Like yes, you might. But again, as this conversation started, you know this is coming. So where does accountability and self reliance jump in? Like, you know, this is life. Like I like this. This is life. We are all going to face adversities in the macro and the micro. You might have a perfect life, perfect life right now. And tonight your spouse is going to tell you that they went to the doctor and they've been terminally diagnosed. Now you have a very shitty life. This is life. This is why I have gratitude so much, Scott. Today's a good day. No one died.

[Scott Clark]

It's a great day. That is a great day. No, I think that. So I think that people and Scott,

[Gary Vaynerchuk]

I want to say something. I'm sorry, yeah, there's a lot of people that don't know me that just said, easy for you to say. You won. No, no, no, I won because this is how I thought in my teens and 20s. Scott, you know who's interesting to interview? Not me. You should interview the people that knew me from 15 to 25. They'll give you the answers to the quiz. Because the people on the other side right now don't believe me because they view me as successful and they think everything coming out of my mouth is because I am successful. And I know the reason I'm successful is because everything coming out of my mouth was there before I was successful.

[Scott Clark]

People look for every single reason as to why they're not where they want to be. And AI is just another excuse.

[Gary Vaynerchuk]

Correct. And the answer is in such a very simple place in your fucking mirror. I got the answer for all of you right now. Every one of you. I got good news. And I have to do this to myself too. So this is nothing I don't deploy against myself tonight and tomorrow morning. Look at that mug in the mirror. That's the one. That's your problem. That's the issue. And I know you're used to hearing it and it's cliche for a reason. It's out in the ether for a reason. It's called. It's fucking true. You are capable no matter what you think. Listen, if you're so bougie that you're used to your luxuries and you don't have the humility to take a step backwards to make yourself actually happen, who's happy? Whose fault is that? Like, if you don't have. If you have so much insecurity, AKA ego, that you can't trade in your BMW for a Toyota to get that extra hundred bucks a month or 200 or 300 in your lease back into your pocket so you can save for a year to then do the thing that you're saying you don't have the money for. Well, whose fucking fault is that? The government's.

[Scott Clark]

It's just yours.

[Gary Vaynerchuk]

It's just yours.

[Scott Clark]

Just yours.

[Gary Vaynerchuk]

Scott, do you know many people blame Trump for all their problems and then blame Biden for all their problems and. And now we're blaming Trump again for all their problems.

[Scott Clark]

A lot.

[Gary Vaynerchuk]

I'm aware. I have a huge company that analyzes the sentiment of everything being said on social media. Like, Scott, do you know there's a 39 year old woman right now listening to this that blames everything on their mom. They're 39, Scott. Was it 22? Was it 18? Was it 25? Was it 30? Was it her 31st birthday? When was she supposed to take on the accountability? Meanwhile, she's spending money on dumb shit. How about therapy? How about meditation? How about exercise? How about listening to podcasts like this 24 7? Kudos for listening to this. Like, where is accountability in your ecosystem? I blame myself for shit that's logically not my fault. I'm going to say that slow. It's an important sentence. I blame myself for shit, circumstances, issues that logically are clearly not my fault. If the world judged it, they'd be like, no, no, Gary, why are you doing that? Sam was such a dick. Well, I didn't have to engage with Sam. I could have sniffed out Sam. Scott, do you know how many people say that? They get walked all over. I say nice guys finish first a lot. And I get so many people triggered by that. Fuck that, Gary. You have no idea. You're so delusional. I'm a nice guy. I get shit on. I'm like, you're not a nice guy. You're a man manipulator. You're doing nice things with the expectation of someone doing something nice in return. Being nice and being kind and giving means without expectation.

[Scott Clark]

Do you think. Do you think because you are the epitome of why I created this podcast, you're the epitome of tactical plus mindset.

[Gary Vaynerchuk]

Yeah, that's the goal, right?

[Scott Clark]

Do you think that your mindset and the things you talk about because you keep going back into it and leaning back into it. I gave you the floor and you could have gone into operator mode and talked about the most tactical.

[Gary Vaynerchuk]

Well, let me. Let me.

[Scott Clark]

And you do.

[Gary Vaynerchuk]

Well, by the way, here's Scott. I apologize for interrupting you, everyone. Don't get mad at me, but I'm going to a moment. Scott. I know they can all chatgpt it, bro. How do I use substack? I'm a law ready, let me help. I own a flower shop. I listen to Gary Vee on Scott Clark's podcast. He talked about substack. This is literally the prompt in audio form to ChatGPT. I listened to Gary. I want to use substack to drive my business. What are the five best tactics? The fucking tactics are worthless, Scotty. Why you're not doing the tactics is the interesting part. Why you don't have the discipline. Why you don't have the habit, Scott. Me and my trainer just had such a great morning. Today I wanted to go into the gym today with the same energy that you want someone to come to your house right now with a sword and cut your face off. And I woke up and I did not want to go and I was thinking about everything. I could text him, look at all my throat, listen, I'm a human, like I'm like, you know, and I fought and I got there and we did soft tissue and I'm working on reactivating my glute med because my muscle detached from me at 18 when I hurt my back and try to get my adductor and ql better. This is for all the trainers, everyone. I'm going through a great mission and all this. And like man, the joy I had leaving the gym this morning at 8 o' clock in the morning, leaving the garden at 8 o' clock in the morning after being working last night to midnight. Cause I'm in the trenches of crypto, Twitter building up veefriends, NFTs. Cause NFTs are rising again. The greed era is over. We're in the collector era and all this stuff, right? And like I know what it feels like to be lazy. I don't want to work on my health and wellness. I want to eat garbage and never work out. It is in me. It was how I was brought up. I don't want it, I hate it. For the last 12 years I have fought daily to be better and it has profoundly been good for my life. I want people to do that around their self esteem versus their insecurities. And I want them to do that around their work ethic and their business strategies and things of that nature. But the business strategies are declining in value, the mindset's increasing in value.

[Scott Clark]

It's rare. It's very rare. That was the question. The question was what do you think has the most impact when you, when you're measuring for impact? Is it the tactics, is it the strategies, is it the mindset? And I believe the same thing. You can google every single tactic on earth. Building a business is hard work, but it's not complicated.

[Gary Vaynerchuk]

That's right.

[Scott Clark]

Everything you gotta do.

[Gary Vaynerchuk]

And there's people like me that are that. You're right. I got some weird ass luck of pattern recognition and curiosity and like, yeah man, I do intuitively have a little bit of like I've got the gift. No different than Beyonce's got a Voice gift and LeBron's got a basket. I have a gift of taking very early information and kind of knowing how the checkers are gonna play out. While everyone how the chess moves, excuse me, Are gonna play out while everyone's still figuring out if it's a game of checkers. I'm already into checkmate in chess. That is my great business skill. I'm very grateful for it. And the fact that I'm intellectually. That I am intellectually generous. And by the way, I'm talking about me right now. There's a lot of people like me that we live in a 2026 world where you have characters like me that are running around, that can actually see around quote, unquote corners. And then out of being perfectly parented by the best mother of all time, want to go out and give that information away for free at scale and are good at it so it shows up in your feed. What? The only thing that's left is your relationship with yourself. Your relationship with yourself, how you feel about Scott. I think I'm the best of all time. I'm acutely aware I'm not. But that's how I feel. And that's the starting point of me being kind to everyone else. Because you can't be kind to everyone else if you're not kind to yourself. No wonder everyone's a dick face. They hate themselves. But my question to all of you that just resonated with that is, why? Because if you do not like yourself, I want to remind you that someone else put that in your mind. That is not your true essence with you. And I am here to take that shit out of your mind.

[Scott Clark]

You need zero validation from anyone else. But I think that that ties into something. Something that a lot of people struggle with. I think they're always looking for outside validation.

[Gary Vaynerchuk]

Yeah. I think I got so much validation from my mom and from the merit of results in business and sports that it became my framework. Right. I had this loving parent, and then I was addicted to merit. All I cared about was business and sports. School's not merit, Scott. Class participation is subjective. In 35% of some grades, sports is merit. Miami lost last night. We're filming this right after the national championship. I have no idea when Scott's doing that for context. Miami University lost to Indiana. The end.

[Scott Clark]

I don't know. I'm in Miami.

[Gary Vaynerchuk]

Yeah, the end. They lost right now. They had an incredible year and actually made a great run. But they lost and Indiana won. Right. Vayner X does $400 million in revenue. We have one of the biggest agencies independent in the world. People can say, gary Vee, you know this about me. Maybe because you're like really in tune. People sometimes in my comments like what does this guy even do? Because they think I'm a motivational speaker or a rant.

[Scott Clark]

I know what you do because I'm in the marketing world. But a lot of the people that my peers who know you have no idea. Correct.

[Gary Vaynerchuk]

That's not subjective. When people are like, what does this fucking guy do? All you do is yap, yap, yap. I'm like, okay. But I also do this then even deeper. Some of the biggest things I've ever done, I don't even talk. I was the co founder, co created the idea with Ben Leventhal of Resi, the restaurant app. I co created that even people that do research on me don't know that. I started a wine brand called Empathy Wines that I sold for tens and tens and tens of millions of dollars to Constellation Brands. That is a huge success of a creator creating a brand. The thing that LOGAN Paul or MrBeast or others get a lot of accolades for. Most people don't even know that part of my story. I knew many things. My sports agency is red hot. My restaurant group is red hot. I'm building the next fucking Pokemon in people's faces and they can't even see it. I'm one of the most successful authors. I'm one of the most compensated public speakers in the world. And most of all, I'm a nice guy. And guess what? Most people don't know that. And I'm okay with it, brother. It keeps me up. I can rant on it right now. When you bring it up as a context point. I'm saying all this to explain to people. I don't need the cheering. I need to see if I'm good or not. I'm curious, Scott. I want to see if I can build all these. Am I the greatest business juggler of all time or not? That's what I'm trying to figure out.

[Scott Clark]

Why? Why are you trying to figure that out? Why have you.

[Gary Vaynerchuk]

Because I. Oh, I got a good one.

[Scott Clark]

Why don't you go all in?

[Gary Vaynerchuk]

Cuz it's fun. It's more fun. I'd rather make less money and be happy. I like it. It's joyful. I'm creative. I'm a little. I'm a little bit more creative. I'm a little hippie dippy. I'm a little bit more like fucking a nomad. I'm like, you know, I'm like one of these funny fucking. I'm like, you know, like one of these funny people. I'm funny, bro. If I didn't have business, I'd be like a really interesting gypsy, kind of weird ass dude, long beard, talking about spirituality. I don't know. Because I'm an entrepreneur and I'm creative. That's it. It's fun. It's more fun for me to juggle 11 businesses. Three break and fail. Eight do well, but they make half the money. If I went all, you know this, Scott, if I went all in on VaynerMedia, it'd probably be doing 2.3 billion right now. I'd have a lot more money. But I don't. I didn't want money when I didn't have it. The fuck do I want money now when I have it?

[Scott Clark]

What do you say no to?

[Gary Vaynerchuk]

I need to say no to a lot more. One of my great weaknesses is, is I'm obsessed with maybe skewing to yes. But I say no to, you know, I say no to people wanting to do anything during two things right now in my life for sure. Sundays when the New York jets play or when my son has a basketball game. That is no. No, no, no. I say no to my teams when they're presenting information that means no, nothing. I say no to one hour meetings when I know they're 15 minutes. I say no to my leaders who are trying to deploy manipulation or politics on their teammates. I say no to the universe of people that are listening right now when they want to blame anybody but themselves.

[Scott Clark]

What scares you now?

[Gary Vaynerchuk]

The death of my family.

[Scott Clark]

Still.

[Gary Vaynerchuk]

Still nothing else. Literally nothing else. Nothing else is. Everything else is controllable. Gary, are you scared of like a civil war in America? I'm like, no, bitch, I'll go to New Zealand. I don't know. And by the way, I can afford to go to New Zealand in a good way. But I have the mentality of going to Peru with a dollar. So now what? How do I lose, Scott? They freeze my assets here. Like, let's say like some weird civil revolution in America and they freeze my assets. One, I got a million buried in the backyard. Two, let's say I can't get to it. Cause I gotta go now. I'll start from the beginning in Peru with my family. We'll go, we'll have a garden. It'll be nice out. Let's go. Like, who gives a fuck?

[Scott Clark]

I love this. I love this idea. This is something that has made me able to take risks. The idea of like, who gives a shit if it fails, if worst case scenario happens, if everybody's alive, healthy, well, you wake up tomorrow, Scott.

[Gary Vaynerchuk]

How can I live, how can I live in a world where like you start up, like you start a podcast in a year and be like, did you guys hear? Gary lost all his money, made five bad decisions. I guess everybody was right. I was a fan. I had him on the show four years ago. Like, I guess the guy was over his skis. Like he wasn't as good as we all thought. Like, why would I live my life on that? Who gives a shit? I'm gonna live my life on tattletailing and gossip. The fuck are we in fourth grade, friends? We're not in fourth grade. I'm not worried about the whispers. And let me tell you why, Scott. Back to adversity. If I could go through my childhood in the 80s and early 90s in New Jersey where grown ups, my friends, parents and teachers looked me dead in the face as a 9 year old, an 11 year old, a 14 year old, a 16 year old, and said, you are going to be a loser in this earth. If I could deal with that, well, of course I can deal with everything now as a grown up. This is why adversity is good. They said I was going to be a loser because I got bad grades. Everyone, they couldn't see the charisma, they couldn't see the salesmanship, they couldn't see the competitiveness, they couldn't see the tenacity because that was the rules of society back then. And I think today we don't see the kindness. I think we all don't judge people enough by how kind they are, but I think those will be next generation winners. In fact, I have a comic book. I don't know if you do video, Scott, but even if you don't, I

[Scott Clark]

know we got a good YouTube put it up there.

[Gary Vaynerchuk]

This is one of my favorite kind warrior. I want every kid on earth to fall in love with this. Kindness is the ultimate strength. I'm like literally making like I'm living my truth. I'm like, I'm gonna make a fucking feature film out of this, Scott. I'm gonna have everybody lined up at the top Chinese theater in la. I'm gonna be kind warrior fucking Superman if it's the last thing I do. Why? Cause kindness needs to be put on a pedestal. Not money, not followers, not check marks, not status, not handbags, not Mercedes, not private planes. Kindness, motherfucker. Who the fuck are you? Not. What do you have?

[Scott Clark]

I feel like the world has lost a lot of kindness since COVID and

[Gary Vaynerchuk]

bro, it was good News. It's been happening because we've become more materialistic. I love capitalism, I'm an entrepreneur. But extreme capitalism, we and technology, I love as we talked earlier, but we don't have respect for our elders anymore. We've lost civility. Politicians have become complete shitheads. They're like fucking teenagers. And parenting has not held accountability. We need more moms smacking their 14 year old son when they're disrespectful. A lot of things have happened. It's not one thing.

[Scott Clark]

You know what I need? I need your last opinion on this because this is real. I feel like social media is the most powerful tool for good, but also for bad. And I think social media to blame for a lot of lack of kindness.

[Gary Vaynerchuk]

I don't think so. I think it's the great exposer. It's an empty. There is no social media,

[Scott Clark]

Scott.

[Gary Vaynerchuk]

There is no social media.

[Scott Clark]

It's just people.

[Gary Vaynerchuk]

Do you blame podcasts for ruining the world?

[Scott Clark]

Never.

[Gary Vaynerchuk]

Okay, well guess what, There's a lot of podcasts that spew unlimited hate, brother. There is no social. There is no podcast. There's humans using social. There's humans using podcasts. This is a parenting pandemic of the last 40 years. This is a mature empire issue. This is an entitlement issue. This is a self esteem and insecurity issue. And this is a lack of loving yourself issue which then shows your worst because then you start hating others because you started with yourself. We need to get to some real old school values and we need people that are in good places like myself, spewing love and hope, but practical optimism. I'm not out here on some delusional. This is the secret. Everything's kumbaya. You have to fucking work and that's that. I gotta go. I love you.

[Scott Clark]

I love you so much, dude. Thank you so much for having a second to come on. Where do you want people to connect with you?

[Gary Vaynerchuk]

They can find me.

[Scott Clark]

They can find you. I appreciate you, dude. Have a good one.

[Gary Vaynerchuk]

You too, Bear. Hey everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this. Sometimes you just want a good story. On TikTok, you'll find short dramas, emotional, fast and impossible to stop watching. Download TikTok now. Journey. See you later.