The Social Media Strategy Small Businesses Can Win With

Summary

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Podcast Summary: "The Social Media Strategy Small Businesses Can Win With"

The GaryVee Audio Experience • Host: Gary Vaynerchuk • March 25, 2026

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Episode Overview

In this episode, Gary Vaynerchuk dives deep into effective, modern social media strategies for small businesses, hammering home how the entire landscape has shifted from legacy marketing and distribution methods to dynamic, real-time content creation and attention arbitrage. Gary explores the implications of this shift for entrepreneurs and corporate leaders, shares actionable tactics for winning consumer attention, and highlights both mindset and executional tips for thriving in today’s market. The episode also features a lively Q&A touching on content production, experiential learnings, and even digs into Gary’s personal rituals and philosophies.

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Key Discussion Points & Insights

1. The Power Shift: From Big Brands to the Agile Small Business

• Attention & Distribution Revolution:
  • "Small brands have one TikTok that goes viral that outsells in product what a Fortune 500 competitor spends millions of dollars in television investment." (00:00)
  • Barriers like access to Walmart, Sephora, or big TV budgets are “all flipped because attention has shifted to the mobile device and to social networks and distribution has shifted to Amazon 3PLs to Shopify.” (00:14)
• Lesson: You no longer need traditional gatekeepers or massive budgets to build a big business.
• Case Example: “Look what Melanie did with Canva to Adobe. She couldn’t have done that 30 years ago without the Internet being where it is now.” (06:00)

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2. Consumer-Centric Strategy vs. Boardroom Politics

• Gary's Core Belief:
  • “To really win with the consumer, you have to have a level of relationship...grounded in a astonishing level of humility and non-transactional DNA.” (00:50)
  • “Most people struggle in business because they are overly emotional about how they make their money today.” (00:50)
• Corporates vs Entrepreneurs:
  • “Entrepreneurs have no choice. They have to be consumer centric or they’re out of business pretty quickly. I believe most executives are [not].” (03:47)
• Empathy for Stagnation:
  • “If you’re making $613,000 a year in stock options in a big corporation...to go into a boardroom and throw a bomb in there and say we're doing everything wrong, that’s politically vulnerable.” (04:00)
• Ultimate Test:
  • “The customer is undefeated.” (02:54)

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3. Day Trading Attention: Real-Time Content and Platform Arbitrage

• Definition:
  • “We used to spend months and months to plan our campaign...Today...brands will spend millions of dollars to take nine months to make a 30 second television commercial. Do you know how insane that is?” (06:48)
  • “What we do at VaynerMedia, what day trading attention is about is...every Fortune 5000 company should have already posted 3, 6, 11 pictures or videos across the seven social networks and watched the organic AI driven algorithms reach the audience.” (08:14)
• Key Tactics:
  • Post frequent content across all platforms—LinkedIn, Facebook, Snapchat Spotlight, TikTok, X (Twitter), YouTube Shorts (09:44).
  • Use organic analytics: “When something does remarkable, that’s when you should put media dollars behind it because you’ve gotten validation that people think it’s good.” (10:38)
• Facebook Still Dominates:
  • “Facebook proper...is the most important platform right this second because of how much attention is actually on it and how many people have forgotten about it.” (09:44)

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4. Content Volume and Early Platform Adoption

• Relentless Content Output:
  • "This entire room should be making 30 to 50 pieces of content on the Internet every single day. 99% of this room hasn’t made 30 to 50 pieces of content this year." (13:01 / re-emphasized at 19:33)
• Don’t Skip New Platforms:
  • “Prioritize early adoption of new platforms and features, which that in and of itself is a job, to say nothing of building a business by knowing.” (12:42)
• “Day Trading” Is Nowtable:
  • “My ability to day trade attention...to actually know right this second, this second...where the underpriced attention is, whether organic.” (16:12)

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5. How-To: Making Content at Scale—Podcast & Video Strategy

• Tactical Playbook:
  • “Start a video show or a podcast...post, produce it and chop it up into little pieces which then gets them into a place of being able to make 17 or 20 pieces of content out of a one hour day.” (20:20)
• High School Party Rule:
  • Hosting brings leverage: “The person that hosts the party has the leverage. If you start the St. Louis Business Podcast show...you by just taking the initiative have flipped the leverage and now will have much bigger business owners than you interested.” (21:23)
  • This creates local awareness, reputation, and top-of-funnel leads: “I believe what I just said is as important as knowing how to balance your checkbook.” (22:43)
• Don’t Know What to Answer?
  • “Go to Twitter, search terms, find questions that people are actually asking the ethos, and answer them...That is the actual origin story of Gary Vee.” (27:25)

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6. Communication Wins—Product Alone Doesn’t

• Modern Marketing Reality:
  • “If you get out communicated over time, you will lose. This is a very simple game. The Internet will suffocate everything but the persons and organizations that communicate best and have the best product.” (19:33)
• Contemporary Channels Change Everything:
  • “There is nothing more important right now, period, in our society than to be a unbelievable communicator in a contemporary manner.” (19:33)
• Platform Arbitrage Example:
  • “The number one advertiser on Google AdWords from 2001 to 2008 was Amazon. Amazon became the biggest company in our country because it understood under priced attention...” (18:18)

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7. Execution > Excuses: Mindset for Small Businesses

• Grind, Try, Learn:
  • “If you’ve run Facebook ads and they didn’t work, you suck. Not Facebook.” (19:31)
• The Cost of Inaction:
  • “The delta scares the crap out of me and I want to continue to articulate in this keynote why and how.” (19:33)
• Practical Example:
  • “You can buy Instagram, swipe up ads in stories within a five mile radius of your office...at $2 and $3 for every thousand people that see you is ludicrous.” (16:22)

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8. Q&A – Personal, Business, and Health Insights

• On Staying Fit (Soft Tissue/Fascia Work):
  • Gary details his experience after injuries and the transformational impact of soft tissue work:
    • “There is a soft tissue. There’s a fascia that is built up...as I’ve learned to, like, stretch out, it’s still here. This fucking hurt...Your brain is keeping you away from it.” (29:18)
    • “I sleep better when I travel. I feel better...It’s changed the way I actually walk and maneuver around life. Way more than losing weight. Way more than having muscles.” (32:21)
• Openness About Fame:
  • “Do I ever think I’m getting too famous? Yeah, like, does it get too much to handle? Like people stopping you? Yeah. You’re like, okay, I should stop this. I won’t. I can’t stop it. I like it too much...I feel too good when I’m changing somebody’s life.” (36:37)
• Sports Cards as Investment:
  • “This is the number one under priced product in the world right now. This is a Michael Jordan rookie sticker card, not the regular card...I think this card should be worth just as much as the regular $6,000 one.” (37:07)
  • “I think somebody can easily...turn 18,000 to 100,000 in sports cards over the next 18 months...Cards are gonna go up so much and be so liquid.” (38:36)
  • “Three things...Nostalgia, sneaker flipping, gambling...It enhances the [fan] experience.” (40:24)

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Notable Quotes & Memorable Moments

• “Never fight the market. The customer is undefeated.” — Gary Vaynerchuk (02:54)
• “This entire room should be making 30 to 50 pieces of content on the Internet every single day. 99% of this room hasn’t made 30 to 50 pieces of content this year.” (13:01 & 19:33)
• “If you’ve run Facebook ads and they didn’t work, you suck. Not Facebook.” (19:31)
• “The Internet will suffocate everything but the persons and organizations that communicate best and have the best product.” (19:33)
• “The person that hosts the party has the leverage.” (21:23)
• On card investing: “Cards are gonna go up so much and be so liquid that a lot of people, if they’re really smart...are gonna be able to turn 18s into hundreds.” (38:36)
• “Three, six or seven pictures, I believe that they’re per social. So that’s three on Instagram...” — Interviewer (09:17)
• On ‘Day Trading Attention’: “It’s moving that fast that today, as we sit here right now, every Fortune 5000 company should have already posted 3, 6, 11 pictures or videos across the seven social networks and watched the organic AI driven algorithms reach the audience based on the creative value and then analyze the quant and qual data of that success or failure to make another decision to put out another piece of content later today.” (08:14)

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Timestamps for Key Segments

• 00:00 — The power shift: small brands vs big brands, legacy vs new distribution
• 02:54 — The customer is undefeated
• 06:48-09:41 — Day trading attention: rapid, real-time content and data-driven amplification
• 13:01 / 19:33 — The required content volume; mindset shifts and “why aren’t you doing it?”
• 16:10-17:27 — Platform arbitrage, becoming a contemporary communicator
• 20:20-22:43 — Podcasting/playbook for lead generation: “The High School Party Rule”
• 27:25 — Origin of Gary’s Q&A content strategy (using Twitter to find questions)
• 29:18-34:44 — Gary on fascia/soft tissue therapy and its life-changing effect
• 36:37 — On handling fame and the motivation behind helping others
• 37:07-41:36 — Deep dive: sports cards as a business and investing play

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Final Takeaway

Gary delivers an unfiltered masterclass in contemporary marketing, pounding home the urgency of adapting to where real attention is—today, now, not next quarter. His blueprint? Relentless content, early adoption of every (yes, every) platform, being viscerally consumer-centric, and relentlessly iterating based on real data, not legacy planning cycles. For small business owners, the message is clear: the wall has come down. Anyone with hustle, humility, and tactical know-how can outmaneuver the slow giants—and it’s never been more achievable than it is right now.

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Transcript

[Gary Vaynerchuk]

Small brands have one TikTok that goes viral that outsells in product. What a Fortune 500 competitor. Theirs spends millions of dollars in television investment. If you were a small entrepreneur, you couldn't get into Walmart. You couldn't get into Sephora and Ulta. You couldn't get into CVS or Wegmans. You also didn't have enough money to run television spots. That's all been flipped because attention has shifted to the mobile device and to social networks and distribution has shifted to Amazon 3pls to shopify opportun. You know you don't need to win at Walmart to build a big business.

This is the GaryVee audio experience.

[Interviewer]

What has been the most important strategy for you in shifting your approach in growing online communities and your brand from 15 years ago to today?

[Gary Vaynerchuk]

To really win with the consumer, you have to have a level of relationship with it, with them, with the collective that is grounded in a astonishing level of humility and non transactional DNA. I would argue that most people struggle in business and marketing because they are overly emotional about how they make their money today.

[Interviewer]

Overly emotional about how they make their money today. Why do you say that?

[Gary Vaynerchuk]

When I'm in those meetings with those CMOs, when I talk about TikTok live shopping or I talk about influencer marketing. TikTok live shopping. If you talk to a retailer who's got 400 leases around the country and all their cogs are caught up and in stores and fixtures and employees, me pontificating that in a studio like this you can sell just as much stuff as your store in midtown right now with all those costs, you struggle to go there because we've made the financial commitment there and we're gonna be judged every 90 days. Cause we're a big company either publicly or in a PE environment. And so you start to say no, not because you're not intellectually strong enough to know that it's happening. It's just that you're emotionally and actually tied up into how you're making your economics. Now when I Talk about influencers 6, 7, 10 years ago are coming. Well, if you just pay Tiger Woods $20 million a year your watch, the concept of like hey, these kids online can do more for you for hundreds of thousands of dollars doesn't sit well. You're locked into a three year $60 million deal. So if you ask me why things have worked for me or what has been the go to, it's never fight the market. If the truth is that consumers are now enjoying social or Influencers or live shopping or here's a good one, that's going to really bother everyone, AI influencers. If it hurts your feelings as a human, you're against the concept of AI humans on the Internet. People that are not real, that are computer generated, if that's your ideology, you're allowed. But if the consumer is consuming that content and doesn't care if it's a real life human or an AI generated human that's communicating to them about a bottle of water or a dress or a blouse or a hat, you're going to lose that game. The customer is undefeated.

[Interviewer]

I was not going to ask you this till the end, but your book is dedicated, quote, to the 1% that make consumer centric decisions versus the 99% that make decisions based on boardroom politics. Which seems to tie in to what you were just saying. You really believe that most entrepreneurs are making decisions based on boardroom politics and that 90 day cycle that you just referenced?

[Gary Vaynerchuk]

No, I don't believe most entrepreneurs are. Entrepreneurs have no choice. They have to be consumer centric or they're out of business pretty quickly. I believe most executives are.

[Interviewer]

Interesting. So that's your message to corporate America?

[Gary Vaynerchuk]

Yeah. And by the way, I don't say it from a place of audacity or disdain. I actually come from a heavy place of empathy. You know, if you're making $613,000 a year in stock options in a big corporation and you have, you, you have your mortgage to pay and your life is run by your income, to go into a boardroom and throw a bomb in there and say we're doing everything wrong, that's politically vulnerable. So I understand how people and why people do what they do. But my point has always been, while I've been in Madison avenue the last 15 years with all these CEOs, CMOs, board members, CFOs, is, I understand why you do it, but it doesn't mean that it's right. And there's a reason that there's so much decline, especially you look at the CPG space, they used to have substantial moats. You couldn't, if you were a small entrepreneur, you couldn't get into Walmart, you couldn't get into Sephora and Ulta, you couldn't get into CVS or Wegmans. You also didn't have enough money to run television spots. That's all been flipped with Shopify and Amazon and with the retailers needing younger consumers. So now they're taking their shopper marketing dollars from big companies and they're Giving it to little companies to come into their stores. Small brands have one TikTok that goes viral that outsells in product. What a fortune 500 competitors spends millions of dollars in television investment. We have a very big day of reckoning going on right now because attention has shifted to the mobile device and to social networks. And distribution has shifted to Amazon 3pls to shopify opportunities. You know, you don't need to win at Walmart to build a big business. You need to win at Walmart and

Target to get to that next tier.

But you can get to $100 million in revenue today without ever stepping yourself into Arkansas or Minnesota. That is unprecedented in the history of consumer packaged goods. And that's just the CPG space. This goes on and on and on. And so look what Melanie did with Canva to Adobe. She couldn't have done that 30 years ago without the Internet being where it is now. She wouldn't have had the money to go to the trade shows in Las Vegas and buy a booth for $100,000 to court corporate clients. It's changed

[Interviewer]

when you talk about attention. You called your book day trading attention and obviously it's a whole book. I don't want to give away the whole book. You can, but what is the thesis? What, what does it mean to day

[Gary Vaynerchuk]

trade attention From a marketing lens?

This will probably land with anyone who's from marketing or knows a little bit about it. We used to spend months and months and months to plan our campaign. You know the way, you know again, if you ever watched Mad Men or if you know somebody in the industry or if you're in it, you get a brief, you work on it for months to think from strategy. Then creative tries to crack the idea. Then you gotta sell it to the client. Then they say yes. Then it has to go to a production shoot. Then that takes time. Then finally, then nine months later, this is happening. Today there are brands who will spend millions of dollars to take nine months to make a 30 second television commercial. Do you know how insane that is?

[Interviewer]

Try not to laugh because I know a lot of people make money that way. But the world is moving faster than that.

[Gary Vaynerchuk]

I mean hundreds of thousands, million and then hundreds of thousands, if not millions of dollars. And then they have to spend millions of dollars to amplify that 30 second commercial. My thesis, my argument is that is dinosaur behavior on the record. I wish it still existed. Very few humans were built to dominate the 1960s 70 Madison Ave. Landscape. More than me.

I would have crushed.

I would have been in Midtown with a cocktail. I would have been charming. Gift of gab. I would have had good ideas. I would've. It would have gone great. It would have gone great. We would have built a huge firm. It just doesn't exist. I wish it did. What we do at VaynerMedia, what day trading attention is about is harder than coming up with a slogan and making a 30 second video. But the argument is it's moving that fast that today, as we sit here right now, every Fortune 5000 company should have already posted 3, 6, 11 pictures or videos across the seven social networks and watched the organic AI driven algorithms reach the audience based on the creative value and then analyze the quant and qual data of that success or failure to make another decision to put out another piece of content later today.

[Interviewer]

Three, six or seven pictures, I believe that they're per social. So that's three on Instagram.

[Gary Vaynerchuk]

No, I would say overall, I'm trying

to be empathetic here.

[Interviewer]

Okay?

[Gary Vaynerchuk]

The number's gonna be far greater and with AI coming, these numbers are gonna be. I'm watch these, I'm gonna make fun of myself about that quote in 24 months. And by the way, Gary Vee, my personal brand this morning has already put out 12 to 15 pieces of content

[Interviewer]

across all the social media platforms for

[Gary Vaynerchuk]

everybody who's listening, from LinkedIn to Facebook to Snapchat Spotlight to TikTok to X, Twitter to YouTube shorts, every one of these platforms now is very similar. Facebook proper. Facebook proper, not Instagram, one could argue, is the most important platform right this second because of how much attention is actually on it and how many people have forgotten about it because they've moved on to TikTok and Instagram. So you have the best marketers, at least the contemporary young ones or even old ones that get it, putting all their energy on Tik Tok and Instagram. Meanwhile, back to day trading Facebook sitting here with an ungodly amount of attention, especially if you're targeting 45 to 80 year olds. Oh, by the way, they have plenty of money, right? And brands are not posting in there organically. The other thing that's crazy is an ad land. You always used to make something knowing you were going to spend media dollars to amplify it, to hide if it was bad. I've been saying lately, for 70 years, working media dollars, the money you would pay the print Forbes to put a full page in the magazine 20 years ago, a billboard outside a radio station, a television networking media dollars, the media dollars, not the creative that was in for 70 years, those were used to hide bad creative. Now when you put out all your advertising on the organic algorithms, when something does remarkable, that's when you should put media dollars behind it because you've gotten validation that people think it's good. So now I believe the job of working media dollars is to amplify good creative. We've gone from it be good money big money hiding bad creative to now big money amplifying good creative. The Fortune 5000 brands that most attack that first will win.

[Interviewer]

So that's what you mean when in day trading attention, you say use data to inform content creation and optimize ad spending. So basically see what goes viral, I

[Gary Vaynerchuk]

would argue or over index. Right. Viral is like a whole different animal in itself. If you and I started a tea brand and our first 50 posts got 80 views because we're new and our 81st post got 8,000 views, we need to take note of that one. You know, for me, 8,000 views is a devastating moment for a brand that's just starting with 50 views, 8,000 is a great win. I was there too. We're all starting at zero. So over indexing. But if you have virality, yes, you should bet the farm on it.

[Interviewer]

You mentioned a few minutes ago the number of social media platforms and how you should be on all of them. I personally am losing track and I lose the energy to keep up on threads and blue sky and Instagram and I've ignored Facebook. I'm not on TikTok. That's Maggie, personally, like Maggie and my

[Gary Vaynerchuk]

person and Maggie's allowed.

[Interviewer]

Maggie, the person is allowed. But for entrepreneurs and for yourself, how do you keep track and stay on top of all the new platforms emerging? Because one of your other pieces of advice is prioritize early adoption of new platforms and features, which that in and of itself is a job, to say nothing of building a business by knowing

[Gary Vaynerchuk]

I have no choice.

No matter who you are in this room, you need to tell a story, to compel somebody to do something with you. What is the lack of the bridge that has clicked in your mind to make you understand the following, which is this is my fundamental truth. This entire room should be making 30 to 50 pieces of content on the Internet every single day. 99% of this room hasn't made 30 to 50 pieces of content this year. But what's interesting is the word that really resonated to me in the back was compassion and empathy. Which is to say I've been thinking a lot over the last three months actually, how many people Here, by show of hands, follow my content somewhat. Thank you. So some of you may know that over the last hundred days or so, I've been speaking a little bit more subtly. I don't know how hardcore you go about delivery style versus what is being said. And I think all of us as we evolve and I'm sure for the people here, as you've evolved through your business, you ebb and flow and you get more thoughtful, experience matters. It's crazy to me how much of a business gangster I thought I was at 22 years old. And look, I walked into my dad's single store, liquor store and took it from a 3 to a $60 million business as a 22 year old to 28 years old. So I had it. But to stand here this morning in front of you, it's crazy to me how much experience matters. I thought I was great and I'm still that same person. I have those raw talents, but I have the great fortune of 20 years of experience and the great fortune of listening to the community and the comments and the feedback. And I've been thinking a lot about what the style in which I communicate is it clouding what I'm actually saying? Because I sit every day, I wake up every morning and I think about this room and I say, how do they not understand? How do they not understand that if they post five to 30 things today on Facebook and LinkedIn and Twitter and YouTube and get anchor and start a podcast while they walk down here with a coffee and post it, now they have a podcast like what? What is happening that the 98% that follow me closely daily consume the podcast. Hear this. I mean, for the people that just raised their hand, one of the biggest reasons I'm trying to do so much Q and A now is I'm saying the same shit. I'm not gonna change this message. It's, you know, the reality is, thank God for me, because I enjoy this so much. Thank God for me that TikTok comes along. Thank God for me that LinkedIn, after a decade of being a recruiting tool, evolves into a content tool. Had the world not been in a place where constantly the place where we spend our attention moves, I would have been irrelevant five years ago. Because what I believe, after you have the ability to recognize if it's podcast or Facebook or not Facebook anymore, MySpace

or YouTube or direct mail or email

or billboards or my ability to day trade attention, I see it down here, maybe it was up before my ability to actually know right this second, this second Saturday October now, not this year, not this era today, this second. Where the underpriced attention is whether organic. Which means every single person here, even if they don't have a LinkedIn account, can go home after this talk, create one and post something about their local town, what it's been like for her to be an entrepreneur, a product or service, which I don't recommend because too many people try to sell up front instead of bring value. The fact that you can do that with no followers, no context, post today on LinkedIn and get 1,000 people to read that is remarkable. It's just remarkable. The fact that you can buy Instagram, swipe up ads in stories within a five mile radius of your office in the region that you sell at $2 and $3 for every thousand people that see you is ludicrous. Hey everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on, but follow the podcast.

It'll make my mom super happy.

So I guess this morning instead of my normal like, I'm gonna Tasmanian devil this room until somebody just starts to fucking do this, you know, I'm kind of going with a different point of view of like, what do we need to do here today? Like, it's what has led me to places like insecurity and keeping up with the Joneses and judgment and parenting. Cause all these things have come to me in the last three years because I can't put the pieces together that if you've consumed what I've had to say on the ridiculous, thank God success that it's brought me and any other company that does it. My Friends, the number one advertiser on Google AdWords from 2001 to 2008 was Amazon. Amazon became the biggest company in our country because it understood under priced attention and it didn't buy Billboard. I mean it bought a lot of things because it was a big company, but they spent crazy Money on Google AdWords. When Google AdWords was the best arbitrage, I took a liquor store that was doing $3 million a year on $300,000 gross profit before our expenses with no credit line and no VC and in six, seven years built it to a $60 million business. Cause email and Google Adwords were the right move if you spent 30 hours, which I think you should if this is your business. On deeply becoming educated how to properly run Facebook ads, not what so many in here have done, which is they've done one little thing with Facebook Ads, their niece did it, or some outsourced social media expert did it, or they tried to do it and it didn't work and they decided Facebook ads don't work. Work. You know what else doesn't work? A basketball. If you suck at basketball. Let me make this very simple. This is not unfair or audacious. This is the truth. If you've run Facebook ads and they didn't work, you suck.

Not Facebook.

This is happening. This is happening. And so here's where I'm at. In a world where you want to convince me that I'm better off to go with you than to go to a dot com that is doing a way better job than you marketing, we've got some work to do. Like, let's get to the elephant in the room. If you're gonna get out marketed by Rocket and Zebra and Shmibra and Bibra, you're gonna lose. I don't give a shit if you make a shirt that says brokers are better. I'm being serious. That's not a razz, that's not a razor. That's compassion to we need to be consumer centric. Humans don't care. That's not what customers do. Customers didn't care that the local bookstore had been there for 44 years. They wanted to pay eight bucks less and have the book delivered to their home. Customer doesn't care. You have to understand that I don't care that you've been doing this for 18 years and have a great relationship. If you get out communicated over time, you will lose. This is a very simple game. The Internet will suffocate everything but the persons and organizations that communicate best and have the best product. Right? But the best product is subjective. You don't know that it's the best product until after the fact. On the communication part, you know that Karen showed up in my LinkedIn and I'm in the market for a mortgage and I happen to like what she said in that video. Video? My friends, there is nothing more important right now, period, in our society than to be a unbelievable communicator in a contemporary manner. It is reshaping our societal norms, our politics, our retail, everything. How. How can you sit at home and talk to your closest friends and relatives about how this social media has changed politics, has ruined our children, has done all this stuff and not feel that it can impact your business? That is the compassion I walk in with this morning. What has been the lack, what is the lack of the bridge that has clicked in your mind to make you understand the following, which is this is my fundamental truth. This entire room should be making 30 to 50 pieces of content on the Internet every single day. 99% of this room hasn't made 30 to 50 pieces of content this year. That delta scares the crap out of me and I want to continue to articulate in this keynote why and how. Let's go into the how. I think one of the biggest things that's running through my mind is how do I convince this room that yesterday, yesterday, not tomorrow, they need to either start a video show or a podcast that they can then record and then after it's done for an hour, do what I do, which is post, produce it and chop it up into little pieces which then gets them into a place of being able to make 17 or 20 pieces of content out of a one hour day. Now what do you make your podcast? As you guys can imagine, no normal human being thinks mortgage life is rad. We can agree with that. It's not the lidiest thing in society. But what I do believe is the following. I do believe that every one of you has the ability to start a podcast that is a small business or community show based on where you live. The St. Louis Business Podcast is a real podcast that anybody here could start. And let me break this down to you why I want to encourage so many of you to start a podcast. I call it the High School Party Rule. I want to take you back to high school. Now think about sophomore, junior, senior year and think very carefully about that one kid who wasn't the most popular kid in school but had the great fortune that his parents weren't around on weekends. That kid, as a mid level popular kid had the great idea of being the person that threw the party so the popular kids could come and hook up and drink. That kid's popularity exploded over the next year or two. The person that hosts the party has the leverage. If you start the St. Louis Business Podcast show and then you spend five hours DMing, emailing and reaching out to all the other business owners in St. Louis and inviting them to be on your podcast named the St. Louis Business Podcast, you by just taking the initiative have flipped the leverage and now we'll have much bigger business owners than you interested on being on your podcast. Through that you will build general awareness in your region and you will build reputation as a top of the funnel lead gen to what you actually do. The show is about the entrepreneurial or local dynamics. The awareness you get from it will allow them to figure out what you do for A living which will lead to biz. Dev, I believe what I just said is as important as knowing how to balance your checkbook. Watch what I do, not what I say. When I came back and seven years, what are we in 19? So you know this like my career has a really funny moment in it which is when I went double down on Vayner like 2000 September 2011 to like 1314. I was pretty quiet. For me on the Internet there's very little. If you look at it, there's only the keynotes. There's a couple things. I was very quiet and then when I came back I was more self aware. And what did I start the AskGaryVee show. Sometimes when I talk to Caleb or anybody on my team, I'm the breakout personality in the business space in this last couple years while actively being a CEO and CEO of a massive company. And when I talk to them like could you imagine if I was just Gary Vee every morning I would do a fucking morning show from like 8:00am to 11:00am Just Q& A and would like take. You think I'm penetrating all the channels now. It'd be over. I would do it every day. It's my favorite thing to do. Tea with Gary Vee, you know, like nice glass of tea. Just put them on, call me. Boom, boom, boom, boom, boom, boom, Clip, clip, clip. Distribute, distribute every day. Look how pumped we get when we do. One of the reasons I did 4ds was for the fucking.

What did I just say? The firing.

I don't know. It's fucking good. I can't wait for that piece of content. Oh, the default. Knowing or guessing. That fucking thing's gonna kill on LinkedIn. That's 2 million in the bank. But I need to be asked. It's hard to self start. It's not. I apologize. I'm really great at self starting.

That's why I was good.

It's just I only gonna say the same things that I believe in. The only time I do new shit is when I'm asked. That's why I started. And if you know that about yourself, make it a Q and A show. Right?

[Audience Member 1]

Yeah. Which is so much fun.

[Gary Vaynerchuk]

So fun. Especially when you stay in your. The biggest thing I'll tell you is just stay in your lane. I think a lot of people when they start Q and A have a sense of like I'm an expert and I should have an answer for this. Like it happened yesterday.

I don't know.

Right. What was that? I was pumped. I Don't know. Nonetheless, I was super pumped to tell them. I'm like, I don't know. I love that I attended a Q and A with my photography for this and no questions. I didn't have enough engagement yet. So there's a certain time that you

[Audience Member 2]

want to start and launch a Q

[Gary Vaynerchuk]

and A. I'll give you a good one, though, if, like, nobody knows. For people out there who want to start a Q and A show that nobody knows in the world, let's say you want to go to Twitter, search terms, find questions that people are actually asking the ethos, and answer them. By the way. By the way, that is the actual origin story of Gary Vee. Nobody in the world knew who I was when I started Wine Library tv. I went on Twitter, searched wine terms and answered questions because I knew what I was talking about about wine. Nobody knew that I knew. So you could literally. You should go watch an old AskGaryVee I clip, make the image from the question on Twitter. But you could do that with somebody not asking you the question. John in Albuquerque asked, not me, but the world. So I'll answer it. What should I do when my. You know, what else? How much time do I have? Officially?

Ten.

Ten more minutes.

Okay. Anything else?

[Audience Member 1]

This is nothing. Just my brand.

[Gary Vaynerchuk]

Good.

Of course.

[Audience Member 1]

So I just read Titan. No, you were in a. You are ass in a book type. Mentors.

[Gary Vaynerchuk]

Oh, wow.

[Audience Member 1]

Tribe of mentors.

[Gary Vaynerchuk]

Ferris or Godin. I think it was Titans, right?

[Audience Member 1]

No, no, no, no.

[Gary Vaynerchuk]

Oh, there's two different ones. Okay. Timmy's a beast. He just writes.

[Interviewer]

Let me tell you what you said.

[Audience Member 1]

You said you had someone that travels with you, that does personal training.

[Gary Vaynerchuk]

Yes.

[Audience Member 1]

And then body work.

[Gary Vaynerchuk]

Yes. Oh, soft tissue work.

[Audience Member 1]

Okay.

[Gary Vaynerchuk]

I'm doing it right now. I don't know if you noticed what I'm doing. I'm literally. I'm literally doing it right now.

[Audience Member 1]

So I want to know because I just entered this.

[Gary Vaynerchuk]

I'm literally doing it right now.

[Audience Member 1]

Tell me what it does. Because this has been brought to my attention, I feel like I need it.

[Gary Vaynerchuk]

So I don't really know, but here's what I know. If you continuously rub with a ball, with your fist, with a fork, on this, there is a soft tissue. There's a fascia that is built up. I have it so bad right here. So I hurt my back when I was a kid in the liquor store. And so what ended up happening was subconsciously, and I can see it in old videos, I would do this. And what happened was that became my actual Posture. And in that slight bend, there's just a lot of gunk built up here. And as I've learned to, like, stretch out, it's still here. I mean, this fucking hurt. And when I tell you some of. Here's the craziest part about this game right now. If, like, I'm gonna show you. Sorry. I know this is. But you have to. You have to look at this. Like, I have to go low. Like, I'm, like, literally bruising. Like, it's. What you don't know. What you don't know is how crazy this is. Here's why. I've now been on this for, like, three years, and I've only discovered that I have more tissue stuff to do around my. IT band here three weeks ago. And I'm, like, poking and prodding constantly. And you don't even. Your brain doesn't want you to touch it. This is real. Your brain is keeping you away from it. It's this crazy game. Like, I feel like I could. I wish Jordan was here. You're almost playing against yourself. You don't even realize it's happening, but there's literally places in your body right now where you have fascia and soft tissue issues that you have no idea that's happening. And the second you hit blows your mind.

[Audience Member 2]

It's like you're soaz.

[Gary Vaynerchuk]

Oh, my. Dude. First of all, everything was fucked up on me when I started. All of it. All of it. The psoas is nuts. The first. You know where it started? My adductor.

Right?

The first thing that ever happened. Jordan's very good at soft tissue work, and he did it for baseball players because they get a lot of gunky stuff. And I was doing something, and he's like, hey. And I almost jumped out of the gym. You have to understand, it's right here. It's right here, right? It's, like, in place. It's not like, some weird. Right? It's right here. I have no idea what he's talking about. He goes, huh? I go, phew. Like, it was so fucked up.

So tight.

Anyway, you know, there's a stick that he has that's the best. The blue ball. Like, all this shit. Like, it's changed my life. Here's why. Actually, I'm gonna show you guys. I think I have a picture of it. This is so crazy to me. God, I really hope I have this. I gotta show you something that is almost uncomfortably ridiculous. I'm gonna show you a picture.

Yep, Here we go.

God, I'm so hopeful that I have it.

Okay, Here we go.

Yes, I showed it to you. What? Jordan posted it a while ago. Really? You have it?

I think I might have it.

I mean, you really have everything. Guys, when I tell you that I'm so passionate about you guys doing this, it changed my life. Let me tell you how. I sleep better when I travel. I feel better. I feel better just second to second. Way more than losing weight. Way more than having muscles. It's changed the way I actually walk and maneuver around life. You don't even. I'm so in tune with myself and all this stuff, but I gotta tell you, I don't know how to explain it. It is

shit. I don't have it.

You have it?

You finding it?

I'll find it. Text Jordan real quick. He'll text it to you. It's something. I. I just found the one. Oh, dude, it's so crazy. Guys, this hurts so, like, I'm barely touching in between two ribs right now. Anyway. Oh, God. So Ql. I don't know how educated people are on this shit. I don't even know if I'm using the right word, but there's a Ql muscle right here. And I'm like, it's still bothering me. Anyway, here was what he's looking for. You're gonna see a picture of me. When Jordan really figured out the biggest issue, which was my Ql, I had to do this. And he said, okay, turn your legs like this. Put your hand here. And then I want you to do this, and I want you to go this way. And what you'll see in the picture is I go, like, this far. And I wasn't even able to keep this hand free. I used it to brace, and my face looks like this. And now what I'm able to, you know, like, really able to go. And I can have my da, da, da. But, like, this whole thing was so tight that I wasn't able to even move. Like, I'm not joking. Like, I really can't wait for you guys to see it. It's one year exactly apart. I literally was like this. And what's crazy is you don't even know it. I don't know how to explain it. You don't even know. That's because it becomes your norm. Oh, man. You found it.

Can you throw.

Are you gonna throw it up here? I'm so pumped right now.

[Interviewer]

Does this tissue work? Have a specific name?

[Gary Vaynerchuk]

Yes, it's called.

[Audience Member 1]

Yes, yes. Structural, Integrative.

[Gary Vaynerchuk]

Hold on, dude. I'm so fucked up.

Still in My Ql. It hurts.

[Audience Member 1]

I'll get it.

[Gary Vaynerchuk]

I'll get it. This new spot is just not. Dude, I'm so pumped to see this.

You got it?

Yeah. Can we ask you a question while you're. Yes, 100%. Do you ever feel like you get like, too famous or like, is this. Look at this. Hold on. Can you zoom? Can you. Can you. Does it work like that? Guys, this is. Look at this. This is me with all my might trying to go to the left. I'm going nowhere. Hand support.

Dead.

One year LATER

[Audience Member 2]

Is that what the human garage?

[Gary Vaynerchuk]

What's that?

[Audience Member 2]

Is that what the human garage? Did you go with that in the human.

[Gary Vaynerchuk]

I don't know. What's that?

[Audience Member 2]

It's just like some people out of Venice, they work on your fascia and they.

[Gary Vaynerchuk]

No, it's just trinity. No, this is just. But like one more time, like, think about that. And like, what you don't know what that actually means is things like, I got one. When I now go for something, like, I used to do this. Oh, actually here's a good one. Because how fucked up I was left to right. When Jordan was like, pick up a weight and like, right hand weight over here, I would just do this. But when he was like, pick up that weight, I would do this. I had no range like I used to. I have to like, I mandate to be on the left side of an air of the airplane. Because when I would be on the right side and try to sleep, this wouldn't stretch. Like, crazy shit that you would never think about. Like, just. It changed my life. Another thing that's about to change my life is

[Interviewer]

I.

[Gary Vaynerchuk]

I'm gonna send you this dio. I want you to put this up. This is gonna segue to my next thing. Do I ever think I'm getting too famous? Yeah, like, does it get too much to handle? Like people like stopping you? Yeah. You're like, okay, I should stop this. I won't. I can't stop it. I like it too much. It's the good outweighs the bad. And not about the selfishness of like, I like being famous. It's that I feel too good when

I'm changing somebody's life.

I can't replicate the high of somebody emailing me and saying I was abused. Guys, you don't know what I get. Yeah, I have bought 43. So listen to my hot take on this. I believe that this is the number one under priced card in the world. Now. You guys all know I hate Michael Jordan more than breathing. I'VE never worn a pair of Jordans. I hate them. But this is the number one underpriced product in the world right now. This is a Michael Jordan rookie sticker card, not the regular card. The regular card's 5,000 when it's graded a 9. Like this. This is how they grade them. They put them in cases and then

they give them a.

You can see the 9 there. 10 is the best 9. This card is selling for like 1000. I started buying them a couple months ago when they were 700. But I'm like driving up the price because it's just drying up. But I think this card should be worth just as much as the regular $6,000 one because there's just as many made of this as the regular one. And these are even harder to get good grades because the stickers were even more awkward. So I'm gonna buy them all that I can. There's still. I mean, I have 67 or 47. I'm gonna try to buy 500. There's probably hundreds of thousands. And then I'm gonna tell my whole community to go and buy them. And then I'm gonna educate people on why in supply and demand, normal, non emotion. This should equally be worth $6,000. And I think it'll then go to $6,000.

[Audience Member 1]

Can I buy one?

[Gary Vaynerchuk]

Yep, you can go on ebay and you should. Honestly, this is. You know what? Back to my whole game of people have no money, and I'm trying to get them to get $1,000 by flipping $1 to this, this whole sports card thing. The reason I'm most passionate, the number one question I have that I do not know how to answer, which pisses me off, is, hey, gary, I have $18,000. How should I invest it? It's a tricky number. What real estate do you buy? Facebook, Netflix, stock, this. I really think that cards are gonna go up so much and be so liquid that a lot of people, if they're really smart and I'm gonna tell them what to buy after I buy a little for myself, are gonna be able to turn 18s into hundreds. I think somebody can easily. Easily. It's scary to me how realistic turning 18,000 to 100,000 in sports cards will be over the next 18 months. I really believe that I have one

[Audience Member 2]

of Those Michael Jordan 24 karat gold garbage.

[Gary Vaynerchuk]

No, no, listen, I have unlimited garbage, bro. I have so much garbage. Everything, everything. You have, like, everything's garbage in that. Like, they're garbage. But like, I heard you mention about

[Interviewer]

the Hakeem Elijah one.

[Gary Vaynerchuk]

That's a 30 year play. I'm buying up all Hakeems because I think Africa culture is going to be like a major. I think China's gonna. China and Africa. Africa's the next continent to blow up. And I think African culture and like basketball's global. And Joel Embiid and Africa. And Africa And Akeem's a great one. Like, yeah, very simply, I believe in 34 years that I will sell a ton of my Akeem Olajuwon rookie cards that I'm buying for 200 bucks now to African businessmen and women for 4,000.

[Audience Member 2]

Why do you think it's becoming so big? Because the kids are getting back into it, the new generation.

[Gary Vaynerchuk]

Three things. One, I think that 43 year olds are now at an age where they have six and seven year olds that are into it. And we're playing the nostalgia play. The same reason GI Joe and Strawberry Shortcake reboot every 30 years. This is what we always do. We want our kids to do what we did. It's like a thing. Two, sneaker flipping. All these 16, 17, 18 year old hucksters, hustlers like me are in sneaker flipping. But they can't get enough supply.

Like when they're right, they have to

wait online, buy one pair and make 600 bucks. When you're right about Jordan or Giannis or Steph Curry, you can buy 40,000 of them. So it's the graduation step to the kids that are doing sneakers for the flip. 3. Gambling. There's going to be Zion cards. One of the things that's happening in sports cards now is you can get one of one. Like it's the only card like that in the world. Signature cards, pieces of the jersey, limited edition stuff. Supply and demand. There's only 25 of these Zions in the world. There's only 25.

There was a billion Ken Griffey Jr.

Rookie cards. Got it so soon. Once people actually understand what's happening with sports cards, there's gonna be a knowledge base, even like people in my office, just life that you can go to a card store or Walmart, buy an $8 pack of Prism basketball and you could pull a $40,000 Zion rookie. And unlike a lottery ticket, you could pull out the regular ZION that's worth 25. So gambling. And because of daily fantasy and gambling, people watch more sports when they care. So one of the things people will do is like, if you think like I do, like de' Aaron Fox is gonna be a very good basketball player. I'M buying up a ton of Darren Fox rookie cards right now because I think he's, like, very good. And next year I'm actually gonna care what the Sacramento Kings are doing every night because I have financial vested interest. And De' Aaron Fox is going from 14 bucks that I'm buying him now to 40 bucks. Five minutes ago, I could care less if Luka Doni got hurt or Dallas did. Well, I'm buying 700 Luka rookie cards for next year, and so now I care. People like to do things to make them care about things. That's why they bet. It's not just trying to make money. It's that you all of a sudden care to watch that playoff game tonight. It enhances the. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey.

See you later.