THE Strategy for Social Media Success in 2025

Summary

Summary of "THE Strategy for Social Media Success in 2025" | The GaryVee Audio Experience

Podcast Information:

• Title: The GaryVee Audio Experience
• Host: Gary Vaynerchuk
• Episode: THE Strategy for Social Media Success in 2025
• Release Date: December 4, 2024

In this episode of The GaryVee Audio Experience, entrepreneur and social media expert Gary Vaynerchuk delves into comprehensive strategies for achieving success on social media platforms by 2025. Through an engaging Q&A session, Gary addresses a variety of questions from listeners across different industries, offering actionable insights into content creation, market saturation, brand building, and personal branding. Below is a detailed summary of the key discussions, insights, and conclusions from the episode.

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1. Maximizing Ad Spend for AI-Powered Hotel Projects

Caller: Jaume from Barcelona, Spain
Timestamp: [00:22] - [03:11]

Discussion: Jaume is launching an AI-powered project targeting hotels and resorts and seeks Gary's advice on optimal ad spending channels. Gary emphasizes the importance of focusing on platforms that align with B2B (Business-to-Business) strategies.

Key Insights:

• LinkedIn as a Primary Platform: Gary recommends prioritizing LinkedIn for B2B advertising. He advises leveraging both organic content and paid ads targeting employees of target organizations.

  Gary Vaynerchuk [00:44]: "I think you've got to live on LinkedIn. Anything that is B2B is LinkedIn."

• Google Ads: Alongside LinkedIn, Gary suggests utilizing Google Ads to search for resorts and identify decision-makers for direct outreach.

• Integrated Sales and Marketing Approach: He highlights the synergy between marketing and sales, recommending personalized outreach methods such as respectful LinkedIn messages, emails, phone calls, and even traditional mail to build relationships.

• Value Proposition through Content: Creating content that underscores the necessity of AI bots in hotel operations can attract the right audience organically, which can then be amplified through targeted ads.

Conclusion: Gary encourages Jaume to adopt a multi-faceted approach combining LinkedIn and Google Ads while maintaining a strong emphasis on personalized and organic engagement to secure initial clients and build momentum.

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2. Social Media Strategy for Electronic Artists

Caller: Maya Monet, Electronic Artist
Timestamp: [03:13] - [07:24]

Discussion: Maya seeks guidance on balancing music promotion with personality-driven content to build a community around her brand.

Key Insights:

• Diversify Content Beyond Music: Gary advises artists to showcase their personalities and interests outside of their primary art form to attract a broader audience.

  Gary Vaynerchuk [03:48]: "You need to go out and make people fall in love with you and your music not your music."

• Leverage Algorithm-Friendly Content: By sharing varied content like fishing, culinary interests, or personal hobbies, artists can tap into different audience segments, enhancing their reach and engagement.

• Content Authenticity Over Ideology: Instead of adhering to rigid marketing ideologies, Gary emphasizes the importance of authentic content that resonates with viewers, even if it's not directly related to the artist's primary focus.

  Gary Vaynerchuk [05:17]: "Too many people are bringing the old ideologies of marketing and brand building to a new world. The world is different."

Conclusion: Gary encourages Maya to embrace a multi-dimensional content strategy that highlights her unique personality alongside her music, thereby fostering a deeper connection with her audience and enhancing her presence across social media platforms.

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3. Transitioning from Art to Business in an Oversaturated Market

Caller: Chris from Haslett, New Jersey
Timestamp: [07:27] - [36:28]

Discussion: Chris, previously focused on art, is shifting towards building businesses and seeks tactical advice for succeeding in what he perceives as an oversaturated market.

Key Insights:

• Mindset Over Market Saturation: Gary challenges the notion of market saturation, asserting that markets are never truly oversaturated. Instead, success hinges on the value proposition offered to consumers.

  Gary Vaynerchuk [08:17]: "There is no such thing as an oversaturated market. … You need to focus on the value proposition that you're giving to the end consumer."

• Execution Over Copying: Emphasizing that execution is paramount, Gary discourages worrying about competitors copying ideas, instead focusing on effectively delivering value.

• Building Credibility Through Content: He recommends Chris continue providing free advice through consistent content creation across all social media platforms to build authority and attract clients.

• Leveraging Patience and Persistence: Drawing from his personal experience, Gary underscores the importance of perseverance, noting that success often comes after sustained effort and consistent content production.

  Gary Vaynerchuk [10:00]: "I did content for two years before anybody gave us shit. Two years every day."

Conclusion: Gary advises Chris to maintain a focus on delivering exceptional value through content, remain persistent despite perceived competition, and build credibility organically to thrive in the business landscape.

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4. Educating Audiences While Building a Monetizable Brand

Caller: Ari from Florida, Multimedia Business Owner and Educator
Timestamp: [15:20] - [18:06]

Discussion: Ari aims to educate her audience while developing a brand that can be monetized in the long term and seeks strategies to balance these goals.

Key Insights:

• Giving Away Valuable Content Leads to Business Opportunities: Gary strongly advocates for sharing high-quality advice and educational content freely, as it can organically lead to business opportunities.

  Gary Vaynerchuk [15:53]: "Giving away all your best advice for free actually leads to business, not the reverse."

• Utilizing Multiple Platforms: He encourages leveraging various social media platforms to disseminate content, ensuring broad reach and engagement.

• Authenticity and Personal Engagement: Gary highlights the importance of being genuine in content creation, which helps in building a loyal and engaged audience.

• Selling with Ease: Addressing the concern of integrating sales without compromising authenticity, Gary advises that selling can be seamlessly integrated after providing substantial value through content.

Conclusion: Gary advises Ari to continue delivering valuable educational content across multiple platforms without hesitation, as this approach not only builds trust and authority but also paves the way for long-term monetization through genuine audience engagement.

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5. Scaling a Photography Business in a Competitive Market

Caller: Brett B. Brand from Vietnam, Now in Amagansett, New York
Timestamp: [18:06] - [23:26]

Discussion: Brett, a photographer seeking to expand his clientele in New York City, asks for strategies to grow his business and effectively utilize content to attract more clients.

Key Insights:

• Content Innovation and Variety: Gary recommends diversifying content formats, such as posting both photos and short videos, to engage different audience segments and leverage platform algorithms.

  Gary Vaynerchuk [20:09]: "Sometimes posting it as a 1 second video instead of as a picture is going to allow that content to reach new people."

• Personal Storytelling: Sharing personal experiences and the journey behind his work can create a deeper connection with the audience, making the content more relatable and engaging.

• Engaging with Influencers (KOLs): Gary suggests collaborating with Key Opinion Leaders (KOLs) and influencers by offering free photoshoots, which can lead to organic promotion and potential client leads.

• Platform-Specific Strategies: Tailoring content for each platform—such as SEO-optimized titles on YouTube or attention-grabbing reels on TikTok—can enhance visibility and reach.

• Consistent Content Production: Maintaining a steady flow of diverse content across multiple platforms is crucial for sustaining growth and attracting a broader client base.

Conclusion: Gary advises Brett to innovate his content strategy by incorporating various formats and personal storytelling, engage with influencers for organic growth, and tailor his approach to each social media platform to effectively scale his photography business in the competitive New York market.

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6. Reinventing Personal Identity and Starting Over in a New Niche

Caller: Dominic
Timestamp: [23:26] - [31:56]

Discussion: Dominic is transitioning from a streetwear fashion startup to his passion for computers, technology, and retro video games. He seeks advice on overcoming personal insecurities, establishing a new online identity, and starting over in a different market.

Key Insights:

• Embracing Personal Happiness Over External Validation: Gary emphasizes the importance of pursuing what genuinely makes one happy, rather than conforming to others' expectations.

  Gary Vaynerchuk [31:05]: "You become selfless in life by becoming selfish about your own happiness."

• Leveraging Content as a Gateway to Opportunity: Sharing authentic stories and personal journeys can resonate with the audience, opening doors to new opportunities.

  Gary Vaynerchuk [21:53]: "Content is the gateway drug to opportunity."

• Overcoming Insecurities and Building Self-Esteem: Gary encourages Dominic to prioritize personal growth and self-improvement to break free from insecurities that hinder progress.

• Adapting to Changing Social Media Landscapes: Highlighting that the current social media environment values individual content pieces over follower counts, Gary reassures Dominic that starting fresh is feasible and can lead to unexpected success.

  Gary Vaynerchuk [24:43]: "Your first modded out contract NES game video might get more views than anything you've ever done in streetwear."

• Perseverance and Authenticity: Maintaining authenticity and persistence in content creation are crucial for establishing a new identity and attracting a supportive community.

Conclusion: Gary inspires Dominic to wholeheartedly pursue his passion for technology and gaming, emphasizing that authenticity, personal happiness, and consistent content creation are key to successfully reinventing his online identity and thriving in a new niche.

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7. Balancing Long-Term Success with Short-Term Social Media Trends

Caller: Patrick from Haslett, New Jersey
Timestamp: [31:56] - [36:28]

Discussion: Patrick, a content creator inspired by personal experiences, seeks advice on balancing long-term brand building with leveraging current social media trends and platforms like Whatnot.

Key Insights:

• Long-Term Perspective on Social Media Platforms: Gary views social media platforms as arenas for building lasting reputation and brand value rather than short-term gains.

  Gary Vaynerchuk [32:58]: "I view them as the platforms where you get to build reputation and brand, which becomes your long term value."

• Integrating Strategy with Consistency: He underscores the importance of defining a clear intent behind content creation and ensuring that each piece of content serves the overarching brand strategy.

• Continuous Learning and Application: Gary recommends Patrick to not only consume educational resources like his book "Day Trading Attention" but also to actively apply the learned strategies in content creation.

  Gary Vaynerchuk [34:00]: "You can watch as much film as you want and be in your playbook all you want, but like you said, you got to fucking practice and you have to execute."

• Authentic Engagement Over Perfection: Encouraging genuine interaction and consistent content production across all relevant platforms ensures sustained growth and engagement.

• Utilizing Feedback and Adaptation: Gary advises monitoring content performance and adapting strategies based on audience feedback and platform dynamics.

Conclusion: Gary advises Patrick to maintain a long-term vision for his brand by consistently producing value-driven content, leveraging current social media trends to enhance visibility, and ensuring that every content piece aligns with his brand's mission and strategy.

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Overall Insights and Conclusions

Throughout the episode, Gary Vaynerchuk emphasizes several core principles for achieving social media success by 2025:

1. Authenticity is Crucial: Being genuine and showcasing personal stories and interests can significantly enhance audience connection and engagement.

2. Content Diversification: Utilizing various content formats and tailoring them to different platforms can maximize reach and effectiveness.

3. Value-Driven Approach: Prioritizing the delivery of valuable content fosters trust and authority, leading to organic business growth.

4. Persistence and Patience: Success on social media often requires sustained effort and consistency, despite initial challenges or perceived competition.

5. Adaptability: Embracing changes in social media landscapes and being willing to pivot strategies is essential for long-term success.

6. Personal Growth: Focusing on personal happiness and overcoming insecurities can empower individuals to pursue their passions and build meaningful brands.

Gary concludes the episode by reinforcing that the key to social media success lies in delivering authentic, valuable content consistently while adapting to evolving platforms and audience preferences.

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Notable Quotes:

• Gary Vaynerchuk [00:44]: "I think you've got to live on LinkedIn. Anything that is B2B is LinkedIn."

• Gary Vaynerchuk [05:17]: "Too many people are bringing the old ideologies of marketing and brand building to a new world. The world is different."

• Gary Vaynerchuk [08:17]: "There is no such thing as an oversaturated market… focus on the value proposition that you're giving to the end consumer."

• Gary Vaynerchuk [15:53]: "Giving away all your best advice for free actually leads to business, not the reverse."

• Gary Vaynerchuk [31:05]: "You become selfless in life by becoming selfish about your own happiness."

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This episode serves as a comprehensive guide for entrepreneurs, artists, and content creators aiming to navigate the dynamic landscape of social media in 2025. By blending personal anecdotes with strategic advice, Gary Vaynerchuk provides listeners with actionable steps to build and sustain successful online presences.

Transcript

[Gary Vaynerchuk]

This is the GaryVee audio experience.

[Mike]

Hey, everybody. Welcome back to another episode of the GaryVee audio experience. I'm Mike from Team GaryVee, and on today's episode of the podcast, we're sharing another tea with Gary Vee episode. In this one, Gary's given out advice, everything from content creation tips to how to succeed in oversaturated markets. It's a really solid episode and I hope you all enjoy it.

[Gary Vaynerchuk]

Who are we with?

[Jaume]

Oh, I'm Jaume. I'm from Barcelona, Spain.

[Gary Vaynerchuk]

Very nice to see you, my friend. What question do you have?

[Jaume]

Yeah, well, I'm just launching a project that is powered by AI with four hotels and resorts. I just wanted to know what's your opinion on where is the best way to spend my ads on?

[Gary Vaynerchuk]

I think you've got to live on LinkedIn. Anything that is B2B is LinkedIn. And so not only should you do organic content on LinkedIn and run ads against employees of the organizations you're trying to work with on LinkedIn, but but even cold outreach, a respectful, strategic, smart message on LinkedIn as a LinkedIn message, connecting with people and then messaging them, I think is a very realistic thing because the reality is all you need is three or four or five hotels to say yes, and then you've got the momentum of them using it to get your next clients. In fact, all you need is one yes. And so for me, it's disproportionately LinkedIn and it's also Google, meaning searching resorts, executive crew on Google, finding out who the decision maker is in each hotel group and then sending them an email, not just a LinkedIn message. So I think it's organic content about why hotel groups should be using chat assistants and bots. And it's ads against the content that does well organically on LinkedIn. And then it is messaging and phone calls. It might even be letters, it might even be a clever package in the mail. When you're doing business development, it's not just marketing, it's sales. So, for example, if I knew all 25 individuals at the 25 different hotels that make the decision that I'm looking for, I may send them a book and a bottle of wine in a package, a book around AI and a bottle of wine and a handwritten note that says, hey, Dominic, make sure you pop this nice Rioja and really dig into this book because after you're done, you're going to realize you need to work with my company again. Only one of those 25 people that get that Package have to say yes for you to get your first customer. That then becomes your leverage to get your second customer.

[Jaume]

Okay, cool. And what type of content would you produce on LinkedIn?

[Gary Vaynerchuk]

I would produce content that looked like why every hotel grew group needs an AI bot. And then go into it. Three things hotel groups or hotels or resorts are missing out on by not having an AI bot. Right. So you title it to get them intrigued or understanding and then the quality of the video of you talking about why becomes the punchline. Okay, all right, my friend.

[Jaume]

Great.

[Gary Vaynerchuk]

Good luck. Thank you.

[Patrick]

Yo, man.

[Maya Monet]

So I'm an electronic artist releasing music, man. You haven't had an artist on in a while, so really wanted to come on here. I've been making music for like 10 years now. I've been following you for about the same amount of time. Started a new artist project this year and just been going really hard on content and everything with music. And I was just wondering what your strategy would be for 2025 on socials for artists and how you would manage the music promotion to the, I guess personality driven content with music being the bottom of the funnel and trying to build a community around that.

[Gary Vaynerchuk]

Let me get to the second part because I understood your question there. I think most artists, most business people in general, are too one dimensional with their content. They're like, I want to be about music and the only content they make is music. Meanwhile, what people really want is they want to know people. A lot of people right now I'm watching people buy packs of trading cards right now on the show. And the reason some of them are buying it is not because necessarily they collect Pokemon or comic books or into Star wars or anime, like the things that my world's about. Some of them are buying it just because they want to support me. And why do they want to support me? Maybe because they like the New York jets like I do, or maybe they're into wine like I do, or maybe they like the business advice or the garage sale videos. So what you need to do is go out and make people fall in love with you and your music not or your music. You might make a video around fishing or around, you know, the fact that you love sake and eat sushi in good restaurants in Sydney and that might be the one video that most explodes. But then in your profile they're like, wait a minute, you may get 4 million views on a video around sushi, but then 10,000 of those people happen to be into Deep House or ADM or things of that nature. Then they realize they look at your profile and realize you're that chat. How many of you discovered me through content that wasn't business, but you've stayed because you like the business content. You saw the Blueberry video. You saw me talking to someone. Look at all the me's in here, Patrick. Almost everybody discovered me.

[Maya Monet]

That's crazy.

[Gary Vaynerchuk]

Yeah, I think what you need to focus on is, yes, you should be putting out unlimited to the most of your ability music content. You working on music, you putting out music quotes, you talking about your music. But you have to put out content about your life as much as you can, because you never know what creative. What people are not taking advantage of is how powerful the algorithms are. Everybody wants their grid to look right. They're trying to posture and look cool. They're insecure. If something only gets seven views when they're accustomed to getting 500 views without realizing that them not putting out the kind of content that gets seven views is stopping them from getting something that gets 7 million views.

[Maya Monet]

And that's, I think, the opposite for me right now. I'm putting out too much music and not enough, like, vlog stuff because my, yeah, my original thing was like, I don't want people to follow me for not music, and then they don't listen to my music. But, yeah, that makes so much sense.

[Gary Vaynerchuk]

Patrick, I think you're thinking about it wrong, brother. Deciding having an ideology on how people fall in love with you so that they listen to your music is the wrong strategy. If I told you, it's very simple. Let me ask you a simple question. If I said to you you're gonna put out a video about you eating lobster and you hating to dump lobster into butter, that that's the wrong way to eat lobster because you and your friends are laughing and you made a video and you posted it, and that video gets 11 million views on TikTok. And of those 11 million people, that gets 200,000 Spotify listens because you had the URL to your latest project in your TikTok, would you be upset about those 200,000 listens now?

[Maya Monet]

You're so right. You're so right not. Not be upset about it, you know? And I think, like, the people that will stay will stay.

[Gary Vaynerchuk]

That's all I got, my brother. Too many people. Too many people are bringing the old ideologies of marketing and brand building to a new world. The world is different.

[Maya Monet]

So true, man. So true.

[Gary Vaynerchuk]

Good luck, brother. Love you.

[Chris]

I don't know if you remember, but I was on tea with GaryVee before I actually live in Oklahoma now. I used to live in Portland, Oregon.

[Gary Vaynerchuk]

But yeah, I do recall. It's great to see you again.

[Chris]

It's been a few years.

[Gary Vaynerchuk]

It has.

[Chris]

So I've kind of switched directions a little bit over the years. I used to be heavy into my art, but one thing I kept coming back to is I'm really passionate about business and trying to learn as much as I can about building better businesses. And obviously I learn a lot from you. So I wanted to ask you, what are three, like, tactical pieces of advice that you could give me to try to help me from starting from scratch in what kind of seems like an oversaturated market at times?

[Gary Vaynerchuk]

Yeah, a couple of things. First of all, let's break this down. There is no such thing as an oversaturated market. People really talk about that a lot because they're spending the number one. The number one thing when it comes to business is not letting yourself pay any attention to the competitive landscape. You need to keep an eye on it to be knowledgeable, to make sure you're not off kilter. But way too many people use the term oversaturated market because they're worried about other people that are doing the same thing because they're in scarcity mindset. They don't realize that. I mean, think about how many restaurants there are. Think about how many graphic designers there are. Think about, do you know how many people do what I do for a living to talk about marketing and do content? There is no such thing as over saturation. The reality is you need to focus on the value proposition that you're giving to the end consumer. So if nothing outside of this call, please promise me that you don't think about that stuff because that really does fuck people up. It really does. Like worrying about somebody else. Who. If you're like, oh, I see somebody else doing this too, or they cop my favorite one, they copied me. There's no copying, there's execution. I promise, whatever the fuck. Anyone who's watching right now thinks somebody copied them on something. You copied someone else. So I don't. I don't need that. Yeah. So what are you trying to do?

[Chris]

Well, I'm trying to help people to build their businesses. And I also want to get into buying businesses and making them better.

[Gary Vaynerchuk]

Well, so what? So let me ask you a question. Why would somebody listen to you or pay you to build their business? Have you ever built a business?

[Chris]

Well, I've been working on businesses for a long time. I've tried to help other people Better their businesses. I've done a lot of.

[Gary Vaynerchuk]

That's that's not the question. In a world where there's so many people that are trying to sell people on helping them build a business, you can imagine with a world that has options, they're going to be more likely to pick someone that has actually built businesses to help them build a business than someone who hasn't. Right.

[Chris]

What would you tell someone who's just starting out? I mean, how would I get that? Because, I mean, right now I've been just trying to help people for free. I just want to try to provide value where I can that I love.

[Gary Vaynerchuk]

I love that you're giving away free advice. That's good. I also think you should be giving away free advice in the form of content on social media. Exactly what I do. Right. Literally, the single reason we're on right now, together on this, is because I want more people that are watching right now or that will see this clip to do social media live shopping next year. Because I think live shopping is going to be a monster. A monster. Right. And so I highly recommend you putting out content on all platforms around your business advice. The biggest thing that anybody who starts a business has to figure out is is it a viable option for them? Do you feel like you can build a business where you get paid consulting to help people build other businesses? And I think I want to make sure that you have that challenging conversation with yourself. I'm not trying to talk you out of it. Really, I'm not. I'm trying to talk you into what I know the consumer is thinking about it when they get the proposition from you. Are you having a tough time even getting people to take the free consulting?

[Chris]

I've gotten a few people. I've been trying to do lives every day. I've been going heavy on Instagram, posting a lot, posting on TikTok.

[Gary Vaynerchuk]

What about on LinkedIn.

[Chris]

I post on LinkedIn all the time.

[Gary Vaynerchuk]

Good.

[Chris]

And I've gotten a lot of messages and impressions from people. So that seems to be picking up, which has been really good. I just want to know that I'm doing it in the best way possible to try to build this up in the right way, because I don't want to just kind of steer in the wrong direction.

[Gary Vaynerchuk]

Well, what's, what's, what's, what's the wrong direction? What do you mean by that?

[Chris]

Well, I just, I want people to understand that I'm just genuinely trying to help. And I'm not trying to be like, you know, salesmany or Like I just want to take their money or anything like that.

[Gary Vaynerchuk]

Well then, then just genuinely help. Yeah, like, like, like that is not something that you should be worried about because if you're not genuinely doing the wrong thing, then that's not what people long term will believe. Too many people live their life based on short term judgment. Too many people live their life on short term judgment. A lot of people can have. Almost everybody in the world has first impressions that end up being wrong. There's people that fucking married somebody and they're happily married right now that they had a wrong first impression about. You're on live for four hours. You've given three hours and 52 minutes of your best advice and your energy and then you spend two minutes asking people to email you if they'd like to work with your services. If somebody just tuned in, in that moment and all they heard from you was selling, even though you've been giving, you've been jabbing for four hours and now you've given one right hook, but that's the only thing that they've heard, then that's going to be their impression potentially. But if you do it every day, eventually they're going to realize that that's not what you're doing. So do not over worry about people's first impressions. Worry about the truth.

[Chris]

Right. And as, as far as like when I make content because some people, when I talk with them, they don't want to be recorded or things like that. How would I go? Like, should I just do content for just me and not record our conversations?

[Gary Vaynerchuk]

I think you should ask people for the audio rights. You don't have to show their face, but the audio rights I think most people will be okay with if it's Jeanette, if it's generic, obviously, if they're like using the name of their company and they don't want it. So I think you need to be a little more aggressive on the ask. Right. But you also can replicate what I'm doing right now. You can do a live Q and A show and let people on and be like, if you have a question, come on. So again, I think that there's a lot of ways to hack it. What I'm sensing from you and what I want to instill in you is you can persevere through anything. There's patience to this. But you really are one post away, one post away from everything you want to happen starting to happen.

[Chris]

Right? Yeah, I'm just keep, keep hammering it.

[Gary Vaynerchuk]

So keep hammering it.

[Chris]

That's what I've been trying to do keep hammering value as much as I can keep.

[Gary Vaynerchuk]

How long have you been doing it aggressively with value and social?

[Chris]

I've been doing it aggressively for the last three months.

[Gary Vaynerchuk]

Good. I did. I did content for two years before anybody gave us shit. Two years every day.

[Chris]

Yeah. Yeah.

[Gary Vaynerchuk]

Got it. All right, good. You just starting. Good luck. Love you. Next question. Hi.

[Ari]

What's up? Gary.

[Gary Vaynerchuk]

Good to see you.

[Ari]

Good to see you as well. So honored to be here. My name is Maya Monet. I am a multimedia business owner based out of Florida. And I'm also an educator. So I see myself pivoting a lot to educating my audience. So I want to know how could I continuously educate my audience but still build a brand that is going to monetize in the long run?

[Gary Vaynerchuk]

By realizing giving away all your best advice for free actually leads to business, not the reverse.

[Ari]

Awesome. Okay. And when.

[Gary Vaynerchuk]

Baby, listen to me. Listen to me. This is the number one thing that people have twisted. Never listen to somebody who says don't give away that shit for free on social. You have to sell it. They don't know what the fuck they're talking about.

[Ari]

Yeah.

[Gary Vaynerchuk]

I promise. You understand, there's people that sell business advice who've only made their money by selling advice to others that are trying to build a business, but have never built the business in their life with audience. My entire career has only build business with audience. Selling wine, selling books, selling services. Do not listen to people who've never done it. Anybody who tells you the answer to your question is give away your best advice every day for free on the Internet, on the seven social networks that exist.

[Ari]

All seven. When it comes to da, da, da, da. That one, how do I. I guess you could say leverage whatnot. So got on and I'm like, man, this is amazing. How can I leverage that but still kind of stay true to my brand or do I create two separate avenues? What would you recommend?

[Gary Vaynerchuk]

You could. Do you feel like you can sell on live?

[Ari]

I definitely can. I just don't know. I have like a whole bunch of like random household gadgets that we kind of collect and unopened boxes.

[Gary Vaynerchuk]

So I'm just like, sell em.

[Ari]

Okay, yeah.

[Gary Vaynerchuk]

You going on whatnot and selling random shit like it's a garage sale isn't gonna fuck you up on your other thing. I literally go garage sale. And millions of people see it. I literally do that. And then companies pay my company tens of millions of dollars in consulting fees. They're not thrown off because I'm buying fucking stuffed animal for a dollar and selling it for three or buying a fucking mug mug life and then selling it for a dollar after buying it for a quarter. It's not fucking up my game. You're not gonna get fucked up because you're popping off on whatnot, selling random ass shit, and then people won't take you serious somewhere else. In fact, they're gonna like you more because you're a regular person. It's actually gonna be more attractive, not the reverse.

[Ari]

Gotcha. Awesome.

[Gary Vaynerchuk]

Got it. Yeah.

[Ari]

Appreciate it.

[Gary Vaynerchuk]

All right, fam, how are you? Hi, Ari.

[Brett B. Brand]

How are you doing?

[Gary Vaynerchuk]

Good, my friend. How are things?

[Brett B. Brand]

I'm good. Really excited.

[Gary Vaynerchuk]

Where do you live?

[Brett B. Brand]

So I'm from Vietnam originally, but I'm here in Amagasset, so next to East Hampton, Long Island.

[Gary Vaynerchuk]

Amazing. Yes. From the Philippines to the Hamptons. Bougie fucking upgrade, bro.

[Brett B. Brand]

Vietnam.

[Gary Vaynerchuk]

Oh, Vietnam. Excuse me. From Vietnam to the fucking hamps. I like the bougie fucking execution, my guy.

[Brett B. Brand]

And like, it's actually, it's all because of you. So basically I live in like a strict Asian culture. And so like photography art is not a thing in my family. But I hear listen to videos and so when I have an internship here in the Hamptons, I'm like pursuing my career as a photographer in here in New York City as well. So like a big thank you.

[Gary Vaynerchuk]

Congratulations.

[Brett B. Brand]

Yes. You have some advice? So I just briefly my situation right now. So because of that, I also like got feature in like Vietnamese national tv because I run do a fundraiser in times where I got people. I give people free photos. And so you can donate for my country.

[Gary Vaynerchuk]

I love that.

[Brett B. Brand]

Yes. And it's. And my brother, my parents really proud of that. So hopefully. And then so now like in the Vietnamese community, I like people like, know who I am. Like, I'm the photographer. But like in New York or New York City, like, where's my real target is they are not. So because of that, I also like post like content about like making 1 million people days. Basically. I go out of the street and take photos people, and then I print them out and get before them. And so like my question is like now if you were in my position as like a new Vietnamese photographer in New York City, what you would do to like, grow business and like get clients? At this moment, I get like three to four clients with my rate, like $200 per hour. So should I continue giving the value content applied free photos or like starting to run ads to find, like customers?

[Gary Vaynerchuk]

Understood. So good news. I often daydream what would I Do if I was a Vietnamese photographer that was new to America, I think about that a lot. So I'm very prepared for this question. Really? No, not really, but thank you for believing me. So look, I think there's a lot to go with here. One what you're doing is going to continue to work. I one thing that a lot of people don't realize is if they post photography on social networks, sometimes posting it as a 1 second video instead of as a picture is going to allow that content to reach new people that the picture before hasn't reached because of how the algorithm work. Do you understand? So when you're posting content on social and you're doing these photos, are you posting it as a photo or as a video?

[Brett B. Brand]

So I post as reel, as 15 to 30 second reels on like Instagram, TikToks and YouTube.

[Gary Vaynerchuk]

Understood. So I want you to do a bunch of different mixes. I want you to do that. But I want you to sometimes post photos. Sometimes I want you to post a 1 second video of the photo. Sometimes I want you to turn the camera and just talk to the camera while you're in Times Square and talk about your struggles or your good, you know, sometimes it's a good day, sometimes it's a bad day. So I want you to make content that lets people into your journey because content is the gateway drug to opportunity. So what would I do if I were you? I would take more photos, I would do more of it and I would put out more social media content.

[Brett B. Brand]

Okay. And then like I also like heard of you doing some of the tactics of fighting like KOLs and influencers. You think it work as well?

[Gary Vaynerchuk]

I always think it's a good idea to DM New York KOLs and see if they want to meet you in Times Square for a free photo. You're going to get 100 people that will never respond. But one person one day might to give you a chance. And that one photo, you know that one social media post might be meaningful to you.

[Brett B. Brand]

Oh, okay. And then, and then like now the second is like, like which platform should I focus on? Because I post on a lot of platform.

[Gary Vaynerchuk]

TikTok. TikTok, Instagram, Facebook, Twitter X and YouTube shorts for sure. You've got to be on all those for what you do and then slightly tweak them a little bit different on every platform. Different copies, slight tweaks, Try little different tweaks. So yes, same video can go everywhere but slightly little different tweaks, different copy to support it. Knowing your audience is different on Every platform. On YouTube, you have to title it different more for search because YouTube shorts is. Do you have Day Trading Attention?

[Brett B. Brand]

I haven't read that, but I will buy it today.

[Gary Vaynerchuk]

You don't need to buy a team. Can you DM him and get his address in the Hamptons and send him a copy of Day Trading Attention? Got it, got it, got it. All right. One. I'll send you one. Okay, buddy.

[Brett B. Brand]

Okay. Thank you so much.

[Gary Vaynerchuk]

What's your name, my man? Let's start with that.

[Dominic]

Brett B. Brand, Milwaukee.

[Gary Vaynerchuk]

Pleasure, bro. How are things?

[Dominic]

Great, Great. I am.

[Gary Vaynerchuk]

Question.

[Dominic]

Yeah.

[Gary Vaynerchuk]

Why do the Milwaukee Bucks suck so bad?

[Dominic]

I have no comment on that. I may not survive if I say my opinion, so.

[Gary Vaynerchuk]

All right, keep it going.

[Dominic]

Sports is dangerous, man. Anyways, so I'm moving out of Milwaukee. I'm out like a city that's a little bit west of it. I'm transitioning from, like a streetwear, fashion startup, idea, clothing brand. I'm actually going into my real passion, which is computers, technology, and like retro video games, consoles, modding hardware. I mean, if you look at my apartment, I look like the Unabomber was here. But these are all. These are all computer projects. I'm asking, how do you start a brand new Instagram account with like 50 followers when you have your main private fashion whatever account that you're not really trying to do anymore with like 2k people on there and they have a lot of opinions, a lot of family members, a lot of friends on there? How do you kind of break away from your mental kind of like, built up for that is associated with this online identity when that's not really, like, who I fully was in real life, to be honest with you.

[Gary Vaynerchuk]

Do you want to be 90 and regret your whole life because your fucking auntie didn't like you being a computer nerd?

[Dominic]

No.

[Gary Vaynerchuk]

Okay, so what would you like me to say to you?

[Dominic]

No, that's. That's the obvious point, but I'm saying, why.

[Gary Vaynerchuk]

Why can't. Why can't the obvious point be the fucking point?

[Dominic]

Because starting over is hard for people, I think. Starting.

[Gary Vaynerchuk]

Okay, so then, so then. So then don't start over and hate fucking life.

[Dominic]

Yeah, it's the. Yeah, you're right.

[Gary Vaynerchuk]

Yeah, like, you know what I mean? Look, like, where are we going with this? Like, I understand. I understand why this is a fuck up. It's what fucks up, everyone. I understand what's fucking you up. It's the fucking story of my life over the last 10 years, trying to get all of you to not worry about it. I understand why your self esteem or identity is wrapped up into that prior life and people's opinions carry weight. You're a young dude, you're living life. You might respect them, you might love them, they might be your hero. That makes sense to me. But to answer your question on what do you do? You just. Do you just start over? The good news is you walked into the best time to start over. Social media has changed so much. It doesn't matter if you have 2k followers anymore. Your first fucking modded out contract fucking NES game video might get more views than fucking anything you've ever done in streetwear. Because it's about the individual piece of content now, not how many followers you have. So the good news is that's not a problem. The problem is what's holding you back is insecurity and a lack of self esteem. To say, fuck all of them. I'm going, yep, yep.

[Dominic]

And I've been working through that basically over the course of a year. I just want to take a step back a little bit and speak on it. What kind of made me realize this was it took an online friend that's into the same kind of video game building computer stuff. I build computers with used parts. Facebook Marketplace. I'm always on there. There's too many bots on my account trying to sell me graphics cards that don't exist. But my friend passed away from an overdose, rest his soul. But my mom passed away the same day and this was a year ago. And it kind of took like that just brutal shock of, you know, a horrible family loss to really kind of re look at my life like, am I really doing something that is gonna even work for me? Is this even what I wanted? And kind of once I was able to realize that it's not that necessarily that this isn't me. I love this music, I love clothes. That's my hobby. I always know that the computers were basically what I wanted to do. It's just I was ashamed of being a nerd as a kid so much. I was short, I was bad at sports. And now that I've made probably five or six full computer builds, roughly approximately $1,000 paid by the customer. Everyone's been satisfied so far and anyone who hasn't been has been refunded. So it's just really weird, like stepping into a new market that I've never, I've never really experienced or like felt such a fast growth. I mean, it's only been two months that this account has been up, man. It's. It's. It's pretty cool. I just want to hear your perspective on changing lanes.

[Gary Vaynerchuk]

My perspective. My perspective on changing lanes is everybody should be doing it all the time if they're not happy. My perspective on everything that just came out of your mouth is a couple of things. First of all, you're a great fucking kid, and I'm really sorry that you had to deal with that loss a year ago. That's a lot to deal with. Number two, I appreciate your humility and transparency on, like, your height, your school grades. Like, I love you for that. I also want to remind you that you got lucky, unlike me, who I turned 49 in a week. When I was growing up, computer kids were actually nerds. Like, actually, you're growing up. Yeah. You're actually growing up in an era where computer nerd. Nerd culture is cool culture.

[Dominic]

That's so weird to me. It was never like that to my cousins. They're like, why is this like this? And I'm, like, playing Blockland Minecraft when I'm 9 years old and they're outside playing football still. And it's just like. I mean, I just knew it was my thing. I just didn't know it was okay to say it yet, you know, Brother.

[Gary Vaynerchuk]

I promise you, it's. It's. It's more than okay. It's required.

[Dominic]

I know that.

[Gary Vaynerchuk]

My man. My man, you. You know you're tasting success. You know you're tasting happiness. It sounds like you've dealt with a lot of adversity in the past. And so this new lane isn't computers. This new lane is happiness and prosperity.

[Dominic]

That's what it feels like, too. And that's the best part. I mean, it's really.

[Gary Vaynerchuk]

But it also potentially could be a scary part, right, because you're not as used to it.

[Dominic]

It's definitely heart racing for sure, bro.

[Gary Vaynerchuk]

Let work on yourself. Whether it's therapy, exercise, listening to more positivity, you're on the cusp of a substantially great change in your life. I am so proud of you and so happy.

[Dominic]

Thank you, Gary. Thank you so much, man. This is. I've been a fan for years. This is awesome.

[Gary Vaynerchuk]

It's really awesome for. Bro, it's really awesome for me too, because you're. I'm not only happy for you, but this piece of content is gonna help a lot of people because there's a lot of kids sitting in your seat right now, my guy.

[Dominic]

Can I. I know there are the market for CRT gaming, for GameCubes and Melee, bro.

[Gary Vaynerchuk]

I don't mean fucking CRT gaming and fucking GameCubes. I mean fucking being in a porn. No, bro, I know that's big. I've been buying that shit and selling it on ebay since you were fucking born. I'm talking about kids that are fucking. Fucking finally ready to actually be happy by not being insecure about what makes them happy. That's the lane I'm talking about. Not fucking GameCube.

[Dominic]

Sorry, sorry.

[Gary Vaynerchuk]

No, I'm joking. I'm joking. I'm joking.

[Dominic]

I want to show you real quick. This is my best friend, Jacob Humphries. He. He's one of my friends who passed away. Big counter strike guy and my mom, Tina. So rest in peace to them. They encouraged me to start a business of some kind. They didn't know what it was yet either. It was up to me to figure that out. So I'm doing it for them. Honestly, brother?

[Gary Vaynerchuk]

Yeah, do it for you. And then if you do it for you, you'll be doing it for them. I need you to hear me on this. Do it for you, make yourself happy. And then I promise you, moms and best friend are gonna be smiling like crazy up there for you. Do you understand 100%? The way you become selfless in life is by becoming selfish about your own happiness. No one is strong enough to help others if they're not good.

[Dominic]

100%.

[Gary Vaynerchuk]

Nobody can fucking help if they're not in a good place. Do you understand? Most people use the coverup of I'm gonna help others as a disguise to them not being good. Few, unfortunately, are helping from a place of strength. We need to get to a place of strength where you're good. This brings you joy. This is your fucking lane. This is what you need to do, bro. This is your life.

[Dominic]

I love this stuff, bro.

[Gary Vaynerchuk]

And I want you to start trying to sell shit on whatnot too. I want you to start. I think you're gonna be very. I think.

[Dominic]

Yeah. I've been meaning to get this app. I heard about it a week or two ago. I didn't know you owned it. And I kind of.

[Gary Vaynerchuk]

I don't own it. I wish I fucking owned it. I don't own it. I don't own whatnot. I like using it, though. It's cool, man. It's a pleasure, bro. Thank you for being on this morning. It was a real pleasure.

[Dominic]

Love, man.

[Gary Vaynerchuk]

Love you back, brother. All right, Chris. How are you, brother?

[Patrick]

Gary, Great morning to be alive. How you doing, brother?

[Gary Vaynerchuk]

That is the right answer. My Guy, where do you live? Where are you at?

[Patrick]

I'm from New Jersey as well, man.

[Gary Vaynerchuk]

Is that where you are right now?

[Patrick]

Yes, I am. I'm fortunate enough to be here, man.

[Gary Vaynerchuk]

What, what, what town?

[Patrick]

I'm from Haslett, New Jersey.

[Gary Vaynerchuk]

I love it, bro. No.

[Patrick]

Well, how do I help? Long story short, former college football coach taught a very valuable lesson when my mother beat both breast and brain cancer. You know, our perspective, that's unique. We were involved in some of the most intense battles and at this point in my life, I'm in a position of strength, as you spoke about. And content is kind of a way that I can get messaging out to people in positions similar to us, you know, and I'm trying to execute on that. But more importantly, my question to you is how do I balance, you know, the need for that long term success, but still capitalizing on apps like whatnot, you know, social media in that short term world?

[Gary Vaynerchuk]

Well, I want to make sure I understand that, you know, I don't view whatnot or social media apps as a short term world. I view it actually as a long term world. I view them as the platforms where you get to build reputation and brand, which becomes your long term value.

[Patrick]

I love that.

[Gary Vaynerchuk]

So when you say that, are you more asking how do you take advantage of the tactics and the platforms that are popping off right now for long term success or. I want to make sure I understand the question.

[Patrick]

Yeah, because obviously you're trying to build something, but in the same sense, if you're not helping people every day, then you're really not doing your job. You know, I don't want to just act like I'm on the apps or I'm acting like I'm creating content without intent. So then.

[Gary Vaynerchuk]

Well then that just sounds like, why don't you have intent every day?

[Patrick]

Well, I'm always very direct and I'm very into what I do. And obviously everything has a strategy.

[Gary Vaynerchuk]

But do you put out content on social every day? Great. And so does. Is it fucking you? What? What's fucking you up? Why is there a question behind it?

[Patrick]

I'm honestly, I want to make sure that I am doing the right thing. Being new into this world, I'm always looking as a coach, I would go to somebody else.

[Gary Vaynerchuk]

First of all, I'm humbled. Thank you. And let's keep going. Let's define the right thing because I love your soul. It sounds like to me that the right thing is when you put out content and I live this life. That your intent is that it brings People value.

[Patrick]

I wanted to actually be in a position that I was in, and I want to be that light that I received, love.

[Gary Vaynerchuk]

So it sounds like good news. You've won. Every day is gonna be the right thing. What you might be asking is, how do I do it well, so more people could see it.

[Patrick]

Amen.

[Gary Vaynerchuk]

Okay, now that's a different thing. That's called go to fucking Pirate Bay and read day trading. Attention, bro. I fucking put the book out. I literally. I don't understand. I literally put out the fucking manual in fucking black and white in 200 plus pages. I put my soul into this shit. It's fucking right there. Chris, please read this fucking book. I've gone tech. I'm a fucking F student from New Jersey, and I wrote a fucking perfect textbook on how to make social media content get more views on every fucking platform in 20. Fucking read the fucking shit out of this. And if you don't like reading, it's.

[Patrick]

Right on my bookshelf.

[Gary Vaynerchuk]

But you didn't fucking read it.

[Patrick]

I did. I'm working on it too. You know what I mean? This is something that I need to learn. I don't want to just read something and say, hey, I read this book. I want to continue to dive into all these good news.

[Gary Vaynerchuk]

You're a fucking football coach then you know this. You can watch as much film as you want and you can be in your playbook all you want, but like you said, you got to fucking practice and you got to execute on Saturday, Sunday, or Friday, depending on what game you play. So good fucking news. I need you to fucking practice. I need you posting on all seven platforms. Don't make me look you up right now and see if you post on all seven and how often you post. Like, fucking live it, live it.

[Patrick]

Absolutely. I appreciate v. Friends has been great to me, man. They really. This whole year, it's been new for me. And just doing it every day, seeing them every day on there, that's some real stuff, man. Like even rips and all those guys, those. They've been really genuinely great.

[Gary Vaynerchuk]

Your beautiful soul is black and white. I can't wait to watch you shine over the next ten decades. Love, bro. Thank you for being on. Love you.

[Patrick]

Good luck.

[Gary Vaynerchuk]

Thank you, man.