← The GaryVee Audio Experience
The GaryVee Audio Experience
THIS Is The 1.5 Hr Car Ride That Will Change Your Business Strategy For GOOD | GaryVee Backseat Q&A Pt.2
00:45:02
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Transcript35 lines
- [00:00]
Gary Vaynerchuk
Hey, everybody. I know everybody freaked for yesterday's episode. Here's part two. If you happen to miss part one and you're just joining my podcast for the first time, go back to yesterday's episode. And also hit me up on Twitter GaryVee on Twitter x I guess is what they call it now to give me a little feedback on what you felt about this, because I'm thinking about really going ham on it, and I want to know also. Vfriends.com Chrome if you're a card collector, sign up.
- [00:28]
Mackenzie
You mentioned imposter syndrome.
- [00:30]
Gary Vaynerchuk
Yes. Let's go to it.
- [00:32]
Mackenzie
We have. Liz asked. I started my business at 50 years old, and it's successful, but I still have issues with imposter syndrome and confidence in raising my pricing. How to overcome that.
- [00:44]
Gary Vaynerchuk
I don't know her, but whether it's riding a bike, swimming, kissing someone for the first time, having sex for the first time, going to middle school, first day of middle school, first day of high school, first day of college, if you went there, first day of a new job, everything's scary until you do it. I think asking for more money is actually one of the easiest things to ask for, because I'm comfortable with no. Liz isn't. When you ask for a higher price, if they say no, and you're understanding that, you're capable of saying, okay, I'll take what you're offering, or you're able to say, no, I'm sorry, I have to move on. You're good. Too many people get upset because they feel like that no is like some sort of form of validation. What about the idea of getting a no that ruins the relationship. It can't. Never in the history of somebody asking for more money respectfully, empathetically, calmly, with context has that ruined. If I cut your hair for 15 years and you walked in right now and I'm. How much do you pay for your haircut? 40. 40. And you walk in and I'm like, dustin, you know what? You're a fucking motherfucker. I've been doing this for 15 years, and, like, you take me for granted. I'm $55 an hour. All right, well, that can ruin the relationship. What the fuck just happened? Because I've been holding it in and I didn't know how to ask and did it, and I had a bad moment just happened where I lost 10 of my clients or I saw you get a haircut on social media by somebody else. But the reason you, Dustin, did that was. It was in my video. And the Guy came to our room and did it, and you just took it. But, like, that triggered me. Fear leads to bad interactions versus dust. You've been with me for a long time. I want you to know something. It's April. It's April 7th right now. Starting the Monday after Litzy. Starting September 10th, big shout out. Sasha Vaynerchuk. That's his birthday. Starting September 10th. You know, I'm going to 55 bucks. I wanted to give you a lot of time. You know, my hope is that you see the value in what I do, but I wanted to give you enough time in case you wanted to consider going somewhere else. I really want to keep you. I need your business. If you're like, hey, Gary, I'm sorry. Like, my fucking boss, Gary Vee's a real dick. He hasn't given me a raise in a while. I gotta stay at 40. Then I'm like, you know what? That's not always really like you. Can you do me a favor? Don't tell anyone, because I'll grandfather you. I mean, not grandfather everyone. It would undermine. That's a very different conversation. And that's the hard one. That's a current cluster. If you're 40 bucks, haircut ready, watch this. And I'm always 40 bucks for Avi. For you, Mackenzie. Let's role play. Mackenzie come in and be like, how much is your haircut? Go ahead.
- [03:26]
Mackenzie
How much is your haircut?
- [03:27]
Gary Vaynerchuk
$50. Okay, now Mackenzie can be like, hey, I heard you were 40, and I can make a decision. Mackenzie could say yes. Mackenzie say, that's a little too much. I'm going to go shop somewhere else. I'm in control of my next move. Many times in my career, I've said this much. They've said no. And I'm like, okay, I'll take that many more times, thankfully, because I keep ascending. I say vaynermedia, my speaking fee, everything I say, and they leave, and I'm cool with it. And many of those times, they come back and want it. And you see that at the baseball card shows, not the national. If you look carefully, you'll film this year. I'll negotiate. Sometimes they walk, sometimes they come back, sometimes they don't. But it's not scary. I get that it's scary for many. But done respectfully, and knowing that you can change your mind and go back and realizing their no doesn't mean that you're not good or you're good or this or that. Once you get there, you're unstoppable and imposter. Syndrome must be eliminated. Webster's. I don't know if you, I assume you put it in your book, take it back out, leave it there as like we just are going back to being insecure. People are putting makeup on big words to make it more palpable. You both know this is an insecure way of saying insecure. It's an insecure way to say insecure. Well said. Think about with your homies. You're like, like you guys are in that age group. Like you're in life the last 10 years, right? Like imposter just. It hits so different if your friend's like, yo, I'm just insecure to ask people what the fuck? You know? You're getting coddled when you use imposter syndrome. You're getting pushed harder. If you say every single person's going to resonate with this right now. You tell your homies, your best friends, your parents, whoever, your boss, you say imposter syndrome, you get coddled again. You say insecure, you get pushed. Say it out right now. Everybody take a pause. Hey man, you know I'm really struggling with insecurity to ask for a raise. What the fuck, Don? Go for it. You're the fucking best. I have some real imposter syndrome task for Riggs. Yeah, me too. Like it's a fucking coddle. Fucking circle jerk. Imposter syndrome is another word that's being used by the fucking over coddling society. I'm going to say this on the record so there's no confusion. I believe the over coddling society was well intended. I don't think they had some bad agenda. I don't think they're trying to fuck up the usa. I think it was well intended, but I also think it was delusional, driven by parents that didn't have their life in order and understanding how much entitlement, how much prosperity we have. This is why immigrants and people of less means just shit on this. They're fucking tired of hearing people that have it so good complaining. I have all sorts of people watching the CEO of a Fortune 100 right now watching. Making 38 million a year. Kid making $38 a year in a small part of the world is watching right now and everybody in between. We're all hearing shit different. I'm trying to go to the universal truth. Whether you're making 100,000 a year, 4 million a year, or 4 cents a year. Get other people's names out of your mouth. Stop judging people and you'll stop judging yourself. Stop judging People and you'll stop judging yourself. Stop judging people and you will stop judging yourself. You stop judging yourself. You will fucking move fast. Light, happy, no pressure on the chest. That's why I sleep so well.
- [06:57]
Mackenzie
How do you stay consistent with daily content when you're in a highly regulated industry like finance where every single piece of content has to be improved by compliance and marketing?
- [07:07]
Gary Vaynerchuk
Who's this?
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Mackenzie
Doesn't say. LinkedIn though.
- [07:10]
Gary Vaynerchuk
Very easy. Because there's people that do it and get ahead of your content. Excuse city usa. Regulated industries. Yes, I'm aware that there's things for the sec. And by the way, there's things for not marketing to kids. And by the way, there's things for not marketing to with alcohol. Diageo is a client. Mattel and Hasbro both have been clients. Chase and Visa are clients and big clients. I've seen it all. Excuses. Your piece of content may take three days to come out or nine days to come out instead of right away because it has to go through compliance. The fuck does that have to do with making content? That means you're just on a nine day behind cycle. You make a piece of content now, comes out in nine days. I make a piece of content tomorrow comes out in 10 days. I make two pieces of content next day comes out in 11 days. Sounds like if you keep doing this, you're starting your real life in nine days. Fucking excuses, y'all. You got all sorts of excuses. To me, I'm a perfectionist. I'm in a regulated industry. I'm this, I'm that. You don't want to do the work. I got excuses too, Mackenzie. I got excuses. Mike. I was out late on doing whatnot last night. It's so late. Ah, I'm traveling so much from London. I just took a long flight. I got excuses for days when it comes to being in the gym, by the way. This is why it's so easy for me to understand what people are doing at work in their career. Because I do it in the gym. I smell it on you because I got it in. Me too. Not in this category. You saw when we were in the off site and me and you worked out, people didn't want that heat. That was like Andy Rips. They don't want it. Right? But Rips is willing to work 19 hours a day and others might not want that. Right? We all have discipline. Some people are disciplined eaters, working out, parents, readers, you know, like entrepreneurs and other people aren't. But I've also won in the gym in a certain way. That's why like the gym has really mattered to me because I'm so far along compared to where I was. That means everybody here can make progress on their personal brand, on their career, on their entrepreneurial side, hustle on their actual startup, on their web can all get better. Every one of us. And that's staying within the walls we work in. Back to the big we can all start new relationships and break up with ones that are hard. Spouse, siblings. I. I said this the other day. I'm not advocating for divorce. I'm saying we can be accountable. You can move to Thailand. You could like everything is yes, maybe and everyone's a no because they're more comfortable laying in the muck of their excuse. Second you understand that you get happy. People don't see that the last 25 years of parenting is no is the person sucks. You're like no you don't suck, baby. It's just. It's your boss's fault, it's your teacher's fault, it's society's fault. You got fucked. You were born in the wrong era. This Gen Z thing of like wrong era best era Motherfuckers are complaining that the boomers ruined it and making millions of dollars as 22 year olds. There were zero 22 year old millionaire self made fucking 40 years ago. Best era. What 16 year old could fucking grab a phone, make a video of themselves dancing and become a multimillionaire in three years in 1986? Shut your mouth. You should kiss the ground the boomers lived on. If you're talking about the era separation of wealthy s inflation, yes, but doesn't mean you can't. You can more than ever. You know what really makes me throw up a lot of these? Like I like I really know a lot of shit and a lot of people. There's people that make content shitting on boomers whose grandparents left them $5 million. People need to shut their fucking mouth is what really needs to happen. If they're spitting poison. Stop being negative, y'all. Fuck. The only one that's losing if you spew negativity is you.
- [11:22]
Mackenzie
With such a large team, how do you manage one on one meetings effectively? What do you do to ensure everyone feels heard, valued and supported?
- [11:30]
Gary Vaynerchuk
You know it's funny and this is a tricky one. The real answer is you just schedule as many one on ones as possible. I'm sad that I can't do that for Vayner now. I really did it for those first hundred. That's how we became the culture that we became. I think the most important thing is for people to really know you're there if they need them. I would say that both of you have felt times of, like, needing more one on one time with me or at least a one on one time with me. But I would also argue that if I really pushed you, that you would both admit under a lie detector test that if you really needed me, if you're like, I really need 15 minutes with you, I think you both know it would be done immediately, not even in a week. Yes. Yeah, definitely. The fact that both of you could say absolutely, that's what I think is the answer. Everybody. The answer to the question is you need to make everybody feel like you can be there if they need you in an emergency. And then you need to use your intuition on knowing who to talk to when you know, like, if you feel it, like. And then you do things, right? You do little things, like when you interact with people digitally. Like, there'll be times where I can feel a little something and I'll go out of my way of, like, great job, mackenzie. If I'm like, you know, like, doing little baiting to see if they'll jump on that. Like, I don't do it to avoid the meeting. In fact, I do it to create the meeting. You know, when I give Aaron a compliment on our team, as I've started to do a little bit, right? That's like, okay. She's like, okay, I'm being seen by him. If I need him, I feel now more comfortable to get him. Not. I'm doing that so I don't have to do it. I'm actually always open to do it and always open to not do it again. I don't want to create the fucking circle of over coddling. I want to do it when you need it because that creates scale and it also creates resilience and the ability to address things themselves. Other times, I mean, I just told somebody it's been at the company for nine years that I was disappointed with them for not coming earlier, but they were trying to do the resilience thing. So it's all fucking balance, balance, balance, balance, balance, balance, balance. By the way, if you want to start collecting veefriends, which I recommend to all of you, the balanced beetle, actually, I want everybody who's listening right now to stop and take the quiz. Veefriends.com quiz. Find out which befriend you are. I am literally building the next Marvel and Pokemon in your faces. And 99% of you that are in the middle of this video right now or the podcast literally are not collecting. It's a huge mistake. Especially if you have somebody under 10. What your mom and brother have, that's what befriends is. If you have a kid under 10 immediately collecting veefriends together because you can use the veefriends to teach them really good attributes, will change your life forever because it will make you and your child closer. My sister and I are very close. We talk a lot about the fact that me and AJ have similar interests, which has allowed us to be close in a way that me and my sister is different. We have different kinship. We grew up together and we're like closer in age and we're so close. But like if my sister like collected trading cards and like was a dire jets, like it's different. Similar interests matter. Finding those with your children matter. For a lot of people who are watching right now, I really think veefriends can be that. Plus I think veefriends is a co parent. Like when you have to tell your kid what tenacious termite means and you start talking. Some people never talk about tenacity. Did your parents ever talk to you about tenacity? I don't even think we knew the definition. Yep, yours. Great. I believe that if you open a pack of beefriends and your 7 year old gets tenacious turkey, they're like, mom, what's tenacious turkey? And you talk to your kid about tenacity, that that will have a disproportionately meaningful impact on their life in a way that I don't think most people understand. I believe gritty ghosts, tenacious term like accountable aunt. This now goes into what the modern parenting needs to get back to purple, back to the middle. We don't talk about that shit. We don't talk about it. And it's the thing. Resilience, grit, accountability. These will change kids life. So I'm pumped about that. Sorry for that little befriends commercial, but I'm telling you, you're fucking up. If you're not part of veefriends, come and join us.
- [15:36]
Mackenzie
I know you say it's all about the individual piece of content, but I feel like my videos don't get seen by enough people to get me any traction. All my tiktoks are me recapping the show Survivor and I don't have many followers. Can you tell me how to find the success you're always talking about where someone with only a few followers gets.
- [15:52]
Gary Vaynerchuk
A Million views, happens all the time now. A million's hard 10 followers. Million views, happens, happens actually all the time. Which is nuts. Which is why this is the greatest year of social media. But the answer to your question is. Garyvee.com attention. If you don't have 15 bucks and the answer is day trading. Attention. There is a skill to this. The end. This person clearly stinks. And that's okay. I stink at a lot of stuff too. I would argue we stick to TikTok. We're not growing like you have to give it love. What's my answer? My answer is I made a 44 page deck for free. Here it is. Flash it for Everybody who's listening. Garyvee.com Attention. Download it, read it, implement it, do it for a year and then call me back. I have a funny feeling you'll have a post that does. Well, I mean if you really are about that life. If you got 20 bucks, go to Amazon and buy day trading attention. I went deep on this last book. It is a fucking banger. Let me do a break real quick. We'll be right back everybody. I'm just gonna check, make sure there's no fires. I'm sorry to be jumping in the middle of the podcast but the truth is everybody else is getting people to review on Spotify and Apple and like the vaynernation does none of that. If this podcast has ever meant anything to you, please go to Spotify or Apple right now and leave a review. By the way, even if you give me a one star review cause you think it's shit, I respect it, but just leave a review, an actual review, four or five stars and the actual details of why. Yeah, that would mean something for me. So thanks. Now back to the podcast.
- [17:18]
Mackenzie
Barbara said. I am 44 years old and decided to become an author. I'm currently working on a book as a self publisher. Part of that is creating a social media presence to reach people. But social media really can be extremely draining and time consuming for me. The reality is I'm not really into that part of the process and instead just want to write. Do I really need to be the one to do all, to do all of that in order to be noticed?
- [17:41]
Gary Vaynerchuk
If you wanted to sell Barbara now, good news Barbara, you could be an author that is one in a million that just wrote such a book that it went viral by itself. Good news Barbara, you could take money you have if you have any. I don't know if you do and you can hire someone to do the social media for the book just depends on what you want, my friends. Like, I didn't make up the rules. Like, I just hope everybody understands that I didn't make up the rules that the way the world works is like people need to know about something to consider it, to buy it. I didn't make up the rules that distribution changes. Like, yes, Barbara, in 1967 you might have wrote a book. A, you wouldn't be able to self publish in 1967 without the Internet. Barbara. B. Let's just play a fantasy world that you could. Yes. And a bookstore owner that was prominent might put you at the front of the table and hand sell it because they like the book just like I did. For wines, there are many wines that I. Gary Vaynerchuk. There's one Boudreau, I think it's Boudreau. There was one Washington state high end wine that I just happened to buy, that I just happened to luckily walk down the aisle at wine library and grab and put on the table that I opened and my palate just happened to think it was remarkable. I freaked out, looked in the back of label, told everybody what the address or email or phone number was, linked it into my wine library TV post and sent hundreds of people, thousands of people to the mailing list and now it's sold when it didn't before. That happens. Luck is life. You don't have to do shit, Barbara. But you're self publishing, which means you're self selling if you want people to read it. If you'd like it to be commercially successful, yes, you have to market. But by the way, you don't have to do social media. Go do 50 podcasts. But who the fuck wants you on without social media? People confused out here. Barbara, Can I ask you something? I'd like to look like an Adonis without eating well and exercising like a freak. Possible. She could say yes. Steroids, implants, Ozempic. Sounds expensive. Yale says Yale.
- [20:11]
Mackenzie
Yale. Any advice for someone going into a new work field at 30.
- [20:18]
Gary Vaynerchuk
To realize you don't need any advice? 30, they're a fucking kid. Honestly, 30 and 22 is the same exact thing. You know, like don't compare, don't say, I wish I started. Like, here's a good one. You start at Yale, starts at 30. A couple weeks in, she's like, I'm fucking loving this. We've had that happen if Vayner. We were very weird because of our residency program. We have a lot of people come in at like 29 and some of them will meet with me, one on one, they're like, I wish I came in with all these 20 year olds. I'm like, why? Right, right, right.
- [20:54]
Mackenzie
Because you started, what, I was like 29 or something when you came to Vayner. Yeah, right.
- [21:01]
Gary Vaynerchuk
I'm sure it might have. You're a human. I'm sure it might have run through your mind. Especially if you decided, I mean, obviously been here a little while, it's going well. Like, you might have been like, damn, I should have done this at 20. But what. What is I should have or I wish Poisonous sentence starters. I should have. I wish that. Like. So let's play out the scenario. Here's my advice. You're 30. You walk in, you love it, you found your place, which happens to a lot of people. You know yourself better at 30 than you do at 22. 18. Promise me, Yale, that you won't be like, I wish I did this, or I should have done this at 22. Be grateful. Be humble. Yes, you're. What are you worried about starting behind? If you're talented, in a year, you might be past people that have been there for seven years. There have been people in our company that have started 20. Mackenzie, you're one of those people. I mean, well, I don't feel like very sitting right here. 28, you come in a year later. You're more advanced than people that have been at the company for five years. Sounds like you're at the same place, so don't cry. Next. Like, about what could have. That's another one. What could have, I should have. I wish there's just. It is. Accept it. Swallow the pill of reality. It's good medicine. It's a lot better than this dwelling potion you all fucking drink every morning. I like that. The pill of. The pills of reality are more delicious than the potions of delusion. I like that. We need to make that as a picture card and then clip this. When you swallow reality pills, they're yummy. When you drink delusional potion, it's sending you down a bad path. Now the other version, Yale walks in and a month in, it's a disaster. She's like, what the fuck was I thinking about? Medical field. I'm scared of blood. What the fuck was I thinking? Don't beat yourself up. Good news. Let's say you walk in, it's a disaster. Shit show. You're just gonna text me DM me next year and say, any advice for somebody starting in a new field at 31? And I'm gonna give the same advice. At 33 and 37, the pills of reality are delayed. Delicious. They're like those old, like, Flintstones vitamins. They tricked you into taking that, even though it's probably bad for you. That's why it tasted so good. I said, closet wants to eat them all. You did. He did. Because they were candy. They were a little up. They're like chocolate. Oh, McKenz, it's all the same. You know that, right? Like I said earlier, there's only two things. Optimism, pessimism, good, bad, light, dark, hope, fear. And there's the same cliche 13 things underneath. Mom, dad, siblings, bosses, you know, and now a new one, Public Persona, right? We're all learning that. That's what got everybody on tilt. All this anxiety was always there. But now people that were trying to impress everybody in their family and neighborhood, now they got to impress everybody in the world. Got it. The scale got heavier, but it's the same shit I love. Everyone was like, it's all fucked up now. Like, everybody was an alcoholic in the 60s. What are we talking about? What do we. We didn't talk about these feelings back then. We got better. We're better, but everybody thinks it's worse because we talk about everything. It's better. You picked if you're watching or listening, you picked the single best time to ever be alive. But mainstream media is not going to make you think that. And then the people on social media amplifying mainstream media are not going to make you think that. But guess what? I'm going to make you think that. And I'm right here. And I'm social media dust. Go put on the fucking television. Go open the newspaper. Show me the positivity. Because I'm right here at GaryVee, and I'm not the only one. So ironically, social media's got a lot more positivity, optimism, practicality than television. But people want to blame it because that's a narrative that mainstream media wants to take. Those are pushing poison. I got no time for them. I got no time. I turn those on to know everything, but I don't let those penetrate me, those insecure pushers. Poison. Pushers, negativity, pushers, negativity. Is everybody up? Cut negativity out of your life. Television, social media. Mommy, daddy, toxic Boys, Boss. Excuse me, Anybody? Everybody cut, limit, cut, limit, cut, limit, cut when it doesn't matter, Random friend. Cut, limit when it's mommy. I don't advocate for fully cutting out toxic mom. I advocate for limiting it and putting pressure on her mom. We got to go to therapy together. Together. What are you talking about? That. What about people that do cut off their mom too, too easily? Do you have any. Do you think that's like too extreme? I don't know if it's too extreme. It usually means that they have the same traits. Means they're struggling with the empathy and compassion they're seeking.
- [26:13]
Mackenzie
From your experience, what's the number one thing that holds people back from progressing within a company? And what feedback do you give someone in your own company that's being held back because of this?
- [26:23]
Gary Vaynerchuk
That's a great question. Many things hold back people from growing in a company. Number one, things that have nothing to do with them. Timing. It's about to happen. If we go into this recession, like if companies are shrinking, there's no growth. On top of that, I've seen internal memos from major companies saying you cannot advertise raises or headcount without showing us your AI plant. So moments in time, that's number one. And then the human has to be self aware to know that that's what's going on. They gotta bunker down, you know what I mean? Number two, lack of self awareness, which would hurt them on number one, knowing what's going on. Just like some people. Like everybody wants to think they're better than they are, which is nice in some ways, but they don't have good awareness. Number three, they value something the company doesn't. They're like, I'm always on time and Johnny's not. Yeah, Johnny's 15 minutes late. But Johnny's done $18 million in business. You've done 600,000. You know, I'm, I'm the biggest. Let's do the reverse. I'm fucking like. This plays out at Vayner in a real way. I'm fucking doing 10 million. MacKenzie's doing 600,000. How did she get promoted? You're a dick. Shit. And everybody hates you and you're on the verge of getting fired even though you do 10 million. So people judge what they want the company to value without getting clarity of what the company values. Monster one monster. That's like at the top of Mic Drop, I think I just changed 30 and seven people's lives that listen on the first day. They. And by the way, that just goes to like real shit. You're not accountable, you're not self aware, you're not ideological, you're not empathetic. These are all real things. Number four, they, they're poor communicators. They're not communicating well to Their bosses on what their goals are, what they need, what's the truth, how they see it. So that then the boss encounter number five. Since it's my favorite number, I'm going to go right at it. Because the place they work is up and taking them for granted. That creates 5B. That means you should quit. Gary can't afford to quit. I got rent. No dick. Go on LinkedIn, hit up recruiters, start actively putting in the work to be able to get out number six. They're over reliant on just one mentor. One boss is like I got you but that boss doesn't have all the juice. And there's three other bosses by the way. You guys know we're doing a May race cycle and in October you work at the company. I just was in a meeting last week about this. Somebody walked in is like boom, boom. You know we're doing our planning, talent planning. They're like boom boom. Johnny's number one. Gotta get that raise. The other four bosses that are the equals in the different divisions, like Johnny's the worst, everyone hates him. So that Johnny in that scenario latched up to Dustin's like Dustin's got me. Dustin told me he's got it. But Dustin is. It's not Dustin Media, it's Vaynermedia. So there's a process. So they misunderstood the game. That's, that's the biggest vulnerability there. They didn't grow because they found one person they thought is going to take care of them. But they kept up the bad behavior over all that the company doesn't value and somebody had a bigger stick than their boss. Lack of self awareness, poor communication skills, delusion and ideology. That's selfish non action, all real. This is why I get so pumped like this. Like I feel like this answer might like help someone realize I ain't doing like I know someone's watching this and is in this spot and like I don't do any of that. That's what I keep telling you. Like it's on you. You're in charge. So if you're upset it's your fault. Real talk whether and this is like the most three dimensional chess part of this statement, whether I'm right or wrong. Got it. Like I, I get that back to circumstances. There's many things that happen in life that aren't your fault. That's not what I'm saying. I'm saying if you focus on what you control under the framework of I, it's my fault that I'm not happy because I have Options. If I do things that are hard, people don't hear it. To get into that place you have to do the things that are hard. Not just easy.
- [30:54]
Mackenzie
Something you said. You said most people think they're better.
- [30:59]
Gary Vaynerchuk
Than they are or something most better. Most people think that they're better than they are in the frame of if they're not noticed. I gave you that answer in the context of your question.
- [31:12]
Mackenzie
Gotcha.
- [31:13]
Gary Vaynerchuk
Why am I not getting promoted? You're delusional or you have a bad judgment engine. Either you're delusional or the company's bad at guessing on talent but you're in control of both. But I can tell you in Vayner it has been some of I love stand up comedy. Some of the best stand up comedy I've ever heard is from employees telling me why they deserve to get promoted. And everybody loves this but Mackenzie, but Avi, but Mona has nothing to do with you. You people think it has everything to do with you. We were used to be the same title. I heard they made more money than me now like the company decided the company is humans inherently flawed. Could be wrong. You think they're wrong. Get another job or go and have communication or go listen like get answers. And if you don't like the answer. One thing that I was like that's very clear to me is I know people at Vayner give bullshit answers to our employees about why not because they're friends with them. I know that cuz I did that my whole life. Lack of candor. This last five, six years I've been really getting in there and like giving people like works kind candor back to like the haircut. Not like what the fuck are you talking about Dustin? What about this? This this. No no. Hey. And I think these are things you need to work on how I'm judging coolest part in our company that I've made huge. And this might be good for bosses. Every person that's fired at VaynerMedia and every promotion and salary increase I sign off on. Obviously we're so big now. Like I'm going at the mercy of some of my people now at this level. But I still like keep you know it's a good check and balance a little bit. But anybody who's less than 100 employees should do that at scale. Why it's almost like the US government. It's good to have Congress, the Senate like by. By me being a check to my managers. It gives you if you know that's true which it is now you Got me and Sid. It gives you a little bit more like you're not like, if you're like, man, I'm just at the mercy of Sid. Me and Sid don't have a good relationship, I'm fucked. But if you're like, damn, I got Gary too. Or vice versa, Sid can advocate for Gary. Gary doesn't see me. And if you, the more you can add that, the better it gives you, the employee, the ability to know that you have multiple people that could impact versus being at the mercy of one. Oh no, I meant why, why should every company like the. Why should every owner be the sign off? That's how you build a great culture. The more it feels like a family business, the better. Even though it's impossible for Coca Cola to pull that off. But not really like the more it can, the CEO can. More, more, more, more, more. It's not scalable. Even I can't do it now. I don't have one on one relationships with everyone. Like I used to At 200, at 300, at 500, I knew shit like crazy. Now at 2,000 thousand plus global, it's hard for me to know what's going on in Indonesia. It's hard. But I keep doing these, you know this, I keep doing these zooms and off sites and one on ones and all hearts and spent 30, you know, I have no minutes right now. Spent 30 minutes with the resident interns this week, last week, you know, just chipping away best I can.
- [34:51]
Mackenzie
What advice would you give to someone looking to switch careers due to burnout, but without requiring extensive education? They don't have a clear idea of what they want to do.
- [35:00]
Gary Vaynerchuk
So you don't have education in it and you don't even know what you want to do. So you're just miserable in your job and you're looking for advice. Yeah, I mean burnout is like also been weaponized. I don't know if this person has it or not, but I think we don't even know what burnout is as a society right now. Like if you hate your job, you're burnt out. That was treated very differently 20 years ago. You know, for a lot of people, they think of it as a medical condition. For many it's not. Which sucks because then it becomes clouded for who actually has a medical condition. Everybody who's weaponizing burnout from laziness or unhappiness is really fucking it up. For people that actually have medical conditions, it's really too bad. Nonetheless, my advice is to do something about it. To take Online courses in the evening. Like, you have to take action. It's like, again, if you're unhappy in your job, for a lot of people, it's similar to, like, if you've got to get physically fit. Like, that first day in the gym when you've done nothing right for 10 years or 20 years is fucking hard. I lived it that fucking first day. Me and Mike make fun of it all the time. I did eight bullshit push ups. Eight real talk, eight bullshit push ups. I had to do this, like, squat that, like, burned my fucking quad. Like, it was just like everything was wrong. Like, everything. And it was hard. It was really rough. And that's where this person's in. Like, they have to network, they have to get educated. They have to spend hours on the Internet being curious to find something that strikes their fancy. They potentially need to get certified, they need to network. If they're not going to work on a degree or experience, so somebody takes a chance on them, they're going to have to ask for favors when they might not want to, because you might need a little helping hand in this moment. And then it goes back to perspective. Some people might be listening right now and be like, damn, that sucks. Maybe person's got a job. 800 million people on earth, no access to clean water. Worse than this guy's situation. Sounds like he's got a better life than 800 million people. And I haven't begun. I have not begun. So, yeah, just gotta put in work. Like, what's my advice? Fucking get to work. Work. Don't ask Gary Vee that question. You wasted two minutes.
- [37:34]
Mackenzie
Callie. Callie asks, when you started building your business, how did you advertise and what did you do to build rapport or trust with your clients?
- [37:43]
Gary Vaynerchuk
I mean, there's. There's a lot of businesses. I mean, the wine library was one thing. That's retail. It's different. I think she's looking for a service business. What? VaynerMedia? I did it by working every day to 4 o'clock in the morning from 2007 to 2011 to build my own personal brand and was selling a service that I actually did. So the, the respect for several was based on the fact that I actually did it, comma. 99% of Fortune 500 companies didn't care that I got a lot of followers on Twitter. So I gained rapport by having meetings and by 90 people saying no to meetings and three people saying yes then having good meetings. I knew what I was talking about. You know, the truth is really an incredible Partner in building reputational respect and like validation. So, you know, I think for a lot of people, whether it's being a personal trainer or being my favorite, a life coach or. Or all these things, you've gotta prove to them that you're about it. The way you do that is actually through the conversations. What I mean by that is just getting meetings and having productive meetings. There's a lot of people who've tried to build agencies like I have who were actually better at getting meetings than me. But the shit that came out of their mouth in that meeting wasn't compelling, it wasn't right, and they didn't build anything. So, you know, I think, you know, using LinkedIn, using your social media, using your Rolodex, A to Z in your phone and asking people, networking, googling for network events and showing up to them like you're in the sales business. Gotta get out there. You're in sales and marketing. All of us are. So that's why I love social and that's why I like real events and networking. That's why I like going to A to Z in your phone. I always talk about, from Aaron Anderson to Zarlie Zachariah, like, who are the people in your phone right now that can help you grow your business for you asking for a favor or proposing something? Everybody. If you're not following me on whatnot, Live social shopping. It's a place where I'm doing commerce tainment, which is I'm doing the AskGaryVee show, but I'm intermingling Veefriend's products into it. I think it's gonna be a whole genre in the next five years. I think this will end up being another place where I'm ahead, where you're doing what you would do in a podcast or a YouTube show, but you've also got interstitial commercials for your stuff similar to old school television. What's going on on whatnot now is more qvc. What I'm talking about is like a whole different genre of like 1950 television in a lot of ways. So Google Gary V E E and then space Whatnot. W H A T N O T. One word. You'll find my account, I'm sure on Google. It's probably the easiest download the app for sure. Because all of you need to learn Live social shopping and follow me and vfriends because that's where we usually do the Garrett. That's true. And vfriends friends. Actually, that's even better. Whatnot Google Veefriends, vee friends, space, whatnot. That's where we do tea with Garyvee. Good call, Dustin. Thank you for saving me. But follow me too.
- [41:05]
Mackenzie
Are there any good examples of commerce payment that you've seen or do you feel like it's just like.
- [41:10]
Gary Vaynerchuk
I feel like I don't really have the example. I feel like in my subconscious I feel like in China that's starting to happen or has happened, but I have not really, really seen it. I just know it to be true. So if you're looking for an article, like, I don't know, like I'll need you to do research because you know, I'm like, when I do research, I do feelings. I don't go deep. But if you can go deep, please, that'll work. Let's get a meeting real send like 10 or 15 things and be like, is this it? Is this it? You know what I mean? I will say this though, about live social shopping. This might be a different like the, the. The hidden upside of live social shopping. There's an entertainment commerce component. Well, commerce team it. I got one. I believe that people are buying on TikTok shop and whatnot as almost a subconscious tip to the person. It's on. Oh, I like this person. They've made me laugh. They like, this is where they're being entertaining. I have a formatted show with heavy value entertainment similar to this, but I think some people are doing QVC but they're just good and funny or informational or they already like them. A lot of people come on veefriends from my community and just buy something as veefriends because they know it's important to me and they're like, this guy's given me a lot of value through the years. Let me buy something. So I think just like people tip on, on Twitch and other platforms, people are buying things as a subconscious tip which I think is even more valuable for the end user, the watcher, because they're getting something tangible. Whereas on Twitch they're just literally paying for the content itself.
- [43:00]
Mackenzie
Would Patreon count as commerce statement?
- [43:04]
Gary Vaynerchuk
Probably not though. I haven't looked at it. I mean I think it's really talking about true entertainment. I think the difference between premium content and what I'm talking about is commerce tainment is more like you're selling something physical and the show you're doing it on, this QVC like thing is entertaining enough that's compelling someone to buy it potentially singularly or highly influenced by the fact that you're being entertained along with it. Which is different than you're paying for the premium content. Like if this two and a half hour or two hour whatever it is now hour, 45 minute Q&A session was put behind a paywall and I'm like, look, I went super deep deeper than I do with my social and it's 4.99. A lot of people would buy that. And that's more that model everybody. Thank you for watching. If you enjoyed this, please hit me up like crazy. 200-931-5731 Text me that you like this. DM me like this and leave comments that you liked it on all of the platforms you listen to. And if you're listening on the podcast, leaving a review for the podcast is something I've been neglecting, especially given this hardcore piece of content I just gave. Hopefully I can guilt you into stopping right now and leaving a review. Your honest review. I mean I prefer a five star but if you think this is a three star podcast and a three star. But leave a comment on all social, leave a review, subscribe up all the good stuff and definitely check out veefriends on whatnot. We're really. I'm literally, this is like my favorite. I'm literally building it in front of your face and a lot of you are not part of the journey. If you have somebody under 10 in your life, you should really be part of journey more for what it's going to do for your relationship than even what it's going to do for your collecting value. That's that. Mackenzie, thank you so much. Schlepping in this car for a long ride. You're riding right back, right? You're like riding right back. Yeah. Yeah. So thank you. Thanks, Dusto. See ya.