The GaryVee Audio Experience
Episode: Top 8 Social Media Marketing Tips That Still Work in 2025
Host: Gary Vaynerchuk
Date: October 3, 2025
Overview
In this forward-looking episode, Gary Vaynerchuk (“GaryVee”) lays out his eight most crucial social media marketing tips that continue to deliver results as of 2025. Emphasizing the enduring power of organic reach, platform diversification, and contextual creativity, Gary breaks down real-world tactics, the importance of self-awareness in content creation, and the science behind high-performing social strategies. The conversation is candid, energetic, and loaded with practical examples, geared toward creators, entrepreneurs, and brands looking to maximize opportunity in a rapidly evolving landscape.
Key Discussion Points & Insights
1. The Power of (Still) Free Attention
- Gary contrasts past paid-only advertising (newspapers, cable, billboards) to today’s zero-cost organic reach on platforms like Instagram and TikTok.
- “The attention of the world lives in here [mobile]. ...People here complain they’re not getting a lot of views ...but they have forgotten that it’s free.” – Gary [02:06]
- Takeaway: Most businesses underproduce content, missing out on a huge, free opportunity.
2. Choosing the Right Platforms – Context is King
- Platforms should fit your audience and goals; “contextual” relevance is everything.
- For B2B: LinkedIn #1, YouTube Shorts #2 (search-driven), Facebook (via Groups) #3, X/Twitter #4, Instagram & others are distant.
- For youth products (e.g., T-shirts for 15-25): TikTok #1, Instagram #2, YouTube Shorts #3.
- “I hope everybody appreciates the answer. It is contextual.” – Gary [05:45]
3. Diversify Content or Get Left Behind
- Stagnation is a killer: “People get stuck in ruts… They’re posting the same shit they posted 5 years ago…” [06:36]
- Gary hypes his upcoming book Day Trading Attention and shares:
- Every platform, every new format, is an opportunity.
- Updating styles and experimenting keeps brands culturally relevant (Madonna cited as the ultimate example of constant reinvention).
4. Content Formats: Flex Your Strengths
- Thumbnails and hooks matter – “The best YouTubers... spend more time and more money on their thumbnail than you could ever imagine.” [08:09]
- Play to your strengths: written word, audio, or video.
- Example: On Instagram, combine photos with strong, long-form captions if you’re a great writer instead of stressing about video. [09:09]
- “It’s around self-awareness of the style, the content, then strategy around distribution…” [09:56]
5. Chase Underpriced Attention
- Gary describes his long-term knack for catching underpriced attention: from early YouTube, to Facebook, to TikTok.
- “I have a very strong skill set in understanding where there’s more organic reach against consumption and when to do it hard than most people.” [10:46]
- Engage immediately when a new format or feature emerges; results decay fast (“already lost momentum in a month” about a two-post Instagram hack) [11:38].
6. Content vs. Documentation
- “I document, don’t create… People like you and me… we should be documenting, not creating.” [12:56]
- Two archetypes: the “studio actor” creators vs. the “improv/document” types. Self-awareness is key.
- “What is universally true… is that the far majority… are not taking advantage of what’s happening on LinkedIn right now.” [14:29]
- LinkedIn organic reach (2025) is compared to Facebook’s gold rush years (“land grab” for B2B and B2B2C).
7. Pop Culture Cross-Pollination
- Using the Taylor Swift–Travis Kelce/NFL crossover as a prime example:
- “Everybody on earth underestimates pop culture… they’re cross-pollinating their platforms.” [18:08]
- Even “boring” businesses can win by riding current pop culture waves—e.g., a concrete business doubled sales using TikTok after Gary’s advice.
- “What if you’re lucky enough to have an employee… who’s name is Travis and another one who’s name is Taylor? …You can easily use the micro moment… to do something clever and silly.” [18:58]
- Creativity and context beat traditional, linear marketing (tailor content to each platform’s demographics & vibes).
8. The Science of High-Frequency Quality Content
- For new creators: “You need to post 30 times a day on social media, but you have to be good at it.” [22:38]
- Focus on:
- Thumbnails
- 3-second hooks
- Timing & format per platform
- Platform-specific tactics (Instagram carousels ≠ Facebook carousels, etc.)
- “My social media strategy is not the following. All of yours is.” [23:33]
- “Right now, everyone, most likely is just leaving double growth on the table.” [24:31]
Notable Quotes & Memorable Moments
- “It is free to build brand…for how big the opportunity is for free attention. That is the biggest elephant in this room today.” – Gary [02:26]
- “Diversifying content is the number one reason that the person on the other side of this video right now is not popping off like she wants to.” – Gary [06:49]
- “Thumbnails and hooks—if my hook says ‘30 to 40 year olds, you should be thinking about LinkedIn’ and if my opening line is like, ‘before we get into that,’ you might, in two seconds you may lose that audience.” – Gary [08:29]
- “Document, don’t create. …Sometimes, the best shit you ever said, the best shit I ever said, it’s lost.” – Gary [12:56]
- “LinkedIn right this second is acting like a social network, more similar to what Facebook was in 2013 and 14, and the land grab for B2B companies and B2B2C companies…” – Gary [15:00]
- “You can literally reach everyone [on LinkedIn]…without having to go to conferences and pray that you’ll run into them in the hallway.” – Gary [16:13]
- “Pop culture is one of the most significant currencies on earth.” – Gary [18:10]
- “Businesses and brands have more permission to be contextual to the room they’re distributing the content in.” – Gary [21:38]
- “You need to post 30 times a day on social media, but you have to be good at it. …This is now the television. And until you understand that, you are leaving money on the table.” – Gary [22:38 & 23:53]
Timestamps for Important Segments
- [02:06] – The value of free organic attention today vs. paid legacy media
- [03:55] – Selecting the right platform by audience and business type
- [05:56] – Why diverse content strategies matter
- [08:09] – The vital importance of thumbnails and hooks
- [10:46] – How to spot and leverage underpriced attention
- [12:56] – The “document, don’t create” philosophy explained
- [14:29] – LinkedIn’s current golden opportunity for B2B
- [18:08] – The business power of pop culture cross-pollination
- [22:38] – High-frequency, high-quality content and strategic posting
Final Takeaways
GaryVee’s central thesis: Social platforms are still delivering massive, underpriced value for content creators and businesses of all stripes—if you’re strategic, contextual, prolific, and creative. Whether you’re a lawyer, gym owner, or run an asphalt business, persistent and context-aware content, tailored for each platform and audience, is the key to 2025 social marketing. Don’t overthink—get aware, get tactical, and ship.
“You will get customers on LinkedIn. You will get customers on YouTube shorts. You will get customers on Snap Discovery. You will get customers on Pinterest… Take your shirt off and let’s go. I gotta go.” – Gary [24:55]