Transcript
A (0:00)
We're living in a world that's so fast. How do you capture somebody for one second so that you can have them for one year before I can get people to really know about the depths of how I think about mental mindset, kindness, bringing value. Before you do all of that, you have to know how to get somebody to know you for a second. And that's the economy we live in now. Thumbnail on Netflix is the 1 second economy. The thumbnail on social is the 1 second economy. The first words you say, and obviously the 1/2 economy might be a little bit hyperbolized, but we're definitely in a 10 second economy just trying to bring value, trying to teach people how to win. And the one second economy. What's the first words out of your mouth on your first podcast? What's the thumbnail look like? How do you win on the 1/2 economy? On Spotify, on Soundcloud, if you're a rapper, on TikTok Live, if you're a streamer or twitch or kick, how do you do that in thumbnail first 3 seconds? Stuff we work on on Team Gary for shorts and Snapchat Spotlight. So the whole ecosystem. So this is the GaryVee audio experience. Good morning, good morning. Good morning, everybody. Welcome to episode 101. Great to see all of you. Welcome, welcome, welcome. Thank you for being here. Everybody ask a question in the chat. Use five question marks. We're here to answer your questions. Do I think there's AI startups that are overvalued? For sure. But there was a social media bubble that they said that's because there were 500 social media networks getting tens of millions of dollars in funding at the time. Tens of millions felt like hundreds of millions. And Bebo and Orchid and all these other things, Peach, Plum, socialcam, they all went out of business. But Facebook and Twitter and Snapchat and TikTok went on to become some of the biggest companies in the world. There is no AI bubble. There's an AI startup bubble. But artificial intelligence is about to fundamentally change the world forever. So don't get it twisted like AI is not going backwards. There was a NFT bubble for individual projects, but Veefriends is going to be one of the most significant digital collectibles of all time. And the blockchain is going to matter forever. Joe Burrow to the Jets. Maybe I'd be interested. All right, let's get into the questions. Who's got the first question? Looks like Raghav. Fire away, bro. You've been.
B (2:10)
You've been saying that you can't get the 1 second economy out of your head. Can you elaborate on that? What do you mean by that?
A (2:15)
So I've been thinking a lot about this. I've been talking about internally. This is probably an internal question about this one second economy. I'm actually writing a new book kind of. Cause I haven't started. We got some real work to do called the Individual Empire, right? And this is the concept of like, it's like kind of like the final chapter of Crush It. It's like in 2009 I talked about, I think that you can make a living by being a personality on the Internet. Talking about being a creator and an influencer long before it existed. Didn't even have the words for it. Did not use that. If you read Crush It. Now I'm writing a book called the Individual Empire because I think now we're at the end state where a human can be a corporation. I would argue that I am that I'm Gary Vee Vaynerchuk Vaynermedia Vayner X is a almost is a $350 million a year business built on the back of my personal brand. And then execution, empathy, wines, resi and definitely veefriends. When I build this to be the next Marvel and the next Pokemon will be on the back. Logan Paul in Prime, Steven Bartlett, Mr. Beast. You're starting to see Alex Cooper, Alex Earl. You're seeing humans become corporations. That's the Individual Empire. The one second economy is what's happening right now in real life. Like, why are there 3,000 people watching right now? 1. It might be because we're not on a retail show. We're on a regular stream. I know that caught Courtney's attention. This is not a thousand, right? Like it's. It's because what I'm doing, whatever I'm doing right now in format, in content, it's working to capture this. As you guys all know, this first time we're over 3,000. Because we're not on a commerce, right? We're not on Commerce. There's 3,100 people watching right now. Did I know how to use TikTok Live properly? Am I engaging with people in the one second, the thumbnail, the screen? We're living in a world that's so fast. How do you capture somebody for one second so that you can have them for one year? Right? How do you capture somebody for one second so you can have them for one year? Before I can get people to really know about the depths of How I think about mental mindset, kindness bringing value. You know, Joey V, Joey Vee. Gary is old news. I like that. Hopefully Joey V is new news. Everybody go follow Joey Vee. He says I'm old news. Maybe he's new news. So, you know, before you do all of that, you have to know how to get somebody to know you for a second. And that's the economy we live in now. You know, the thumbnail on Netflix is the 1 second economy. The thumbnail on social is the 1 second economy. The first words you say, and obviously the 1/2 economy might be a little bit hyperbolized, but we're definitely in a 10 second economy. Notice how you all just reacted with head nods. After 10 seconds you kind of know, right? So anyway, you're just trying to bring value, trying to teach people how to win in the 1/2 economy. What's the first words out of your mouth on your first podcast? What's the thumbnail look like? How do you win on the one second economy? On Spotify, on SoundCloud, if you're a rapper, on TikTok Live, if you're a streamer or twitch or kick? How do you do that in thumbnail first 3 seconds? The stuff we work on on Team Gary for shorts and, and Snapchat Spotlight. So the whole ecosystem. So that's where I'm at with everybody. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Let's keep it going. Fire away. Narea, is there anything you're living through right now that you're learning that you wouldn't yet trust yourself to teach? Yeah, I would say candor. I'm still like, I talk about this a lot. Like, my candor is still like, just okay. It was atrocious seven years ago, especially somebody running a company of my size. I would talk about the power of candor. But teaching on, like, I like to talk about things I'm really good at. Collectibles and selling stuff or marketing or mindset or happiness or perspective. All my content, as you all know, is about that all day. All of you that are watching right now, you guys know that's what I like talking about. But candor is something I can talk about. It's valuable. But I would argue it's not my strength. RR says you're my mentor. You don't even know it. I appreciate it. I want you to know. I do know it. What makes me wanna make content every day is knowing so many of you have extracted value out of the things that I've said or the stuff that I put out. And. And I just want everybody to know I'm just a vessel or a vehicle of what's happened before me. My mom taught me this. She got it from somewhere. The world has been talking about these principles forever. So I'm nothing new, everyone. I'm just brave enough to say it. In the face of scaled global pushback, the only thing I'm doing different is I'm doing it publicly on the Internet and social media where 890 people can give you feedback in a way that didn't exist years ago. So let's keep it going.
