Why Electricians and Skilled Manual Labor Will Become More Valuable in the AI Era

Summary

Podcast Summary: The GaryVee Audio Experience

Episode: Why Electricians and Skilled Manual Labor Will Become More Valuable in the AI Era
Date: December 4, 2025
Host: Gary Vaynerchuk

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Overview

In this episode, Gary Vaynerchuk dives into the growing value of skilled manual labor in an era increasingly dominated by AI. Through answers to live audience questions and signature straight talk, Gary explores the future of work, the importance of grit, the dangers of over-coddling, and why authenticity and willingness to lose are critical in both professional and personal lives. Peppered with motivational advice, practical career reflections, and a few trademark rants, Gary unpacks how mindset and adaptability are more valuable than ever as technology transforms the employment landscape.

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Key Discussion Points & Insights

1. Authenticity in the AI Era

• Timestamps: [02:09] – [03:44]
• Gary responds to concerns about authenticity in AI-generated content, emphasizing that “ideas are coming from humans,” and the platform doesn’t rob creators of authenticity as long as their intent and vision drive the outcome.
• He compares using AI to using Photoshop or social media filters: “What’s authentic? People use unlimited… filters and all these angles… is that authentic?”
• On deepfakes and AI voice/content manipulation: acknowledges this emerging challenge but is optimistic about society’s ability to adjust.

Notable Quote:

“I think we’re gonna forget about AI’s authenticity pretty quickly.” — Gary ([02:40])

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2. Content Creation: Skills for the Digital Age

• Timestamps: [03:51] – [06:31]
• Gary breaks down what sets great content creators apart: understanding platforms, mastering thumbnails, seizing attention in the first seconds, and integrating creative calls-to-action mid-content.
• Differentiates content creators (who focus on nuance, engagement, and strategy) from live sellers (who generate excitement and convert to sales).
• Encourages constant reinvention and learning within teams.

Notable Quote:

“Do you have the strategic and creative skill to stop someone in one second? …We gotta get more advanced in that skill.” — Gary ([04:32])

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3. Careers, Job-Hopping, and the Value of Grit

• Timestamps: [06:31] – [08:31]
• Challenges the stigma of job-hopping, calling it an outdated corporate myth.
• States that hiring based only on longevity is a misconception: empathy and adaptability are more meaningful.
• College is “not a scam,” but acquiring debt for the wrong reasons is a critical mistake.

Notable Quote:

“If you are not quitting your bullcrap job right now because you’re scared of how it’s gonna look on your resume, quit.” — Gary ([07:31])

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4. Mindset, Self-Esteem, and Influence

• Timestamps: [08:33] – [12:34]
• Urges listeners to stop comparing themselves to the “top 0.001%” and avoid seeking validation from negative or unaspiring sources.
• Introduces the concept of AO: Accountability and Optimism — “It’s on me, and we can do it.”
• Warns of the dangers of over-coddling children, linking anxiety and insecurity in adulthood to sheltered upbringings.

Notable Quote:

“The greatest mistake is they are listening to people… that they don’t even want to be like.” — Gary ([10:00])
“AO stands for Accountability and Optimism. Accountability and Optimism. It’s on me and we can do it.” ([11:40])

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5. Losing as Necessary Growth

• Timestamps: [31:37] – [33:42]
• Drives home the episode’s core message: comfort with losing is paramount for growth and long-term success.
• Attributes much modern anxiety to fear of public failure, stemming from “eighth place trophies” and overprotective parenting.

Notable Quote:

“Life is fully predicated on your ability to lose in front of other people. …Losing is the gift. Losing is the good. Life is about losing constantly with the occasional win.” — Gary ([31:39] & [32:53])

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6. The Future of Skilled Manual Labor

• Timestamps: [16:34] – [18:46]
• Identifies HVAC, electricians, and other skilled manual trades as highly promising fields over the next decade, due to data center demands and AI infrastructure needs.
• Stresses that the real answer is to align work with personal passion, not just financial projections.

Notable Quote:

“You don’t position your kids into an industry that you think is gonna have money. You position your kids into an industry that they are clearly showing interest in—because passion is the fuel to hard work.” — Gary ([16:40])

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7. Learning Through Discomfort and Unlearning Corporate Mindset

• Timestamps: [20:36] – [23:22]
• Encourages listeners, especially those leaving corporate jobs, to “put in the PT” (physical therapy) and force themselves into uncomfortable, novel experiences to discover new passions.

Notable Quote:

“You have to force yourself to be uncomfortable. Everything that is not natural is hard.” — Gary ([21:27])

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8. Housing, Wealth, and Flexibility

• Timestamps: [24:10] – [26:19]
• Pushes back on the notion that homeownership is always the smart wealth move—many over-leverage, lose flexibility, and lock themselves into jobs they hate.
• Advocates for humility, side hustles, and financial literacy over blindly following the “American Dream.”

Notable Quote:

“A lot more people should rent early on in their careers. This whole own a home is the American dream… wake up.” — Gary ([24:17])

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9. Leveraging Content & Social Selling

• Timestamps: [25:23] – [28:50]
• Advises everyone, regardless of follower count, to use TikTok and social media for selling and side hustles.
• “Nothing’s easy. The fuck is supposed to be easy. The fuck are we looking for easy? Easy. Looking for easy is death.” ([28:15])
• Stories about his wine show days—reminders that “overnight” success demands years of effort.

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10. Decisiveness and Action Over Perfection

• Timestamps: [29:15] – [31:37]
• When facing multiple choices or business ideas: act, don’t overthink. Flip a coin if you must—inaction is usually rooted in insecurity.
• Stakes everything on “losing in front of others” as the real precursor to triumph.

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Notable Quotes & Memorable Moments

• “If you are not quitting your bullcrap job right now… quit.” — ([07:31])
• “AO stands for accountability and optimism. It’s on me and we can do it.” — ([11:40])
• “Every boy between the ages of 5 and 12 should get punched directly in the face by another kid. …That is the step one of becoming an actual man.” — ([18:05]) (Said for effect—Gary acknowledges not actually advocating violence; point is about learning through adversity.)
• “Losing is the gift. Losing is the good.” — ([32:53])
• On sports fandom: “You didn’t win. They won.” — ([34:21])

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Key Timestamps for Segment Reference

• Authenticity & AI: [02:09] – [03:44]
• Content Creation Skills: [03:51] – [06:31]
• Career Advice & Job-Hopping: [06:31] – [08:31]
• Mindset & Influence: [08:33] – [12:34]
• Manual Labor Future & Parenting: [16:34] – [19:49]
• Unlearning Corporate Mindset: [20:36] – [23:22]
• Housing Perspective: [24:10] – [26:19]
• Social Selling & Side Hustles: [25:23] – [28:50]
• Decisiveness & Embracing Loss: [29:15] – [33:42]

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Conclusion

Gary wraps up with an open Q&A, poignant personal stories about overcoming adversity, and continual reminders that the path to fulfillment in the AI era is paved by self-awareness, adaptability, and willingness to embrace discomfort, not by avoiding loss or chasing guarantees. Both future electricians and aspiring entrepreneurs are reminded: it’s not about what’s easiest or trendiest, but about finding your game, playing with passion, and not being paralyzed by the fear of losing in public.

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To connect with Gary or learn more about VeeFriends, see episode notes or his socials.

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Transcript

[Gary Vaynerchuk]

Life is fully predicated on your ability to lose in front of other people. Every one of you is unhappy, not as successful as you want. Things are confusing, anxious in the tummy because you have way too much energy put in thinking about what other people think about your losses. This is it. The second you realize the reason things are not going well for you is because you actually care what strangers or even worse, what people that you don't even like or want to be like. Think about your failures. You did not learn how to get comfortable with losing as a child. You did not understand that losing was the great thing. In fact, if you're under 40, unfortunately most parents raising during your era thought that losing was bad. So we made eighth place trophies. So we fought our fights for our kids. We over coddled and and we taught all of you to be scared of losing and to think that losing is bad. This is the GaryVee audio experience.

Before you go to the podcast, I've got a big announcement. I know several years ago a lot of you bought 12 books of 12 and a half to get the NFT, the book games NFT. I also know that a lot of people have dropped off on their journey with Veefriends, which is a massive mistake because what we're doing on Burn island and what we're doing on base with book games is remarkable. So you need to go to Vee friends vfriends.com oldbooks go to veefriends.com oldbooks with an S. You will go to that landing page and we will help you explain if you are trying to figure out where your NFTs are, how to bring them over to the website and how to start activating them so that you can start using them for all the incredible exchanges and draws and raffles and experiences that we're doing for people that actually own the book games. So please go to veefriends.com.

Where you can start your journey on reactivating your.

[Raghav]

Book games journey I've noticed from the Sora 2 platform. Now, what are your thoughts on how to engage with an audience authentically on a tool where everything is AI generated?

[Gary Vaynerchuk]

Well, ideas are coming from humans. Like people have been making videos with me on Sora 2. If everybody goes to my shmisstascam. If you're asking me why I'm calling the very popular app Schmistastam, it's because I don't want the algorithm here to hurt me. When you mention other sites, it hurts you here on TikTok. So if you all go to my Schmistasam. You'll see my latest post and the link in my bio is to an AI generated social network. Sora 2 is going after that space. I'm very excited about it. The AI ideas are authentic cause they're coming from a human. The output is, is obviously generated but like, I don't know, like when we Photoshop, when we use Photoshop and we put edits on top of. I mean what's authentic? People use unlimited. Raghav, do you know all these ladies are trying to trick us with all their filters and all these angles. I mean people know how to angle as if they've been doing glute exercises for six years. Is that authentic? What's authentic? I mean I actually think the idea is authentic. All the videos that people have made with me. And by the way, all of you can go to my schmistagram, hit the link in the bio, download the new app and it's unbelievable. So that's it. I think we're gonna forget about AI's authenticity pretty quickly. I do think that videos of people saying things they didn't say. There's a TikTok ad running right now with me promoting a product and it looks like me. So there is gonna be that authentic issue that we're gonna have to deal with. Alright, let's keep it going.

[Raghav]

Johnny asks, can you break down the skill set required to be a great content creator on social versus skillset to.

[Gary Vaynerchuk]

Be a great live seller social media creative. So for example, Seth is in the building lead creative on our world great Mad Men Madison Avenue. Dude also has YouTube skills. One of the reasons I hired him what I'm pushing him and everybody at Vayner to understand. And you know this Raghav, you and Nareah, as you know as team Gary has leveled up in the last three to four months compared to where we were. We've become hyper focused. Less on operations or other things. We're just focused on views. Right. And so what does that mean? That means thumbnail understanding. That means platform understanding. What do I mean by platform understanding? That means understanding that Instagram might be valuing carousels more than videos. Videos more than pictures, 10 second videos, more than 1 minute videos, thumbnails. How do you stop someone? Do you have the strategic and creative skill to stop someone in one second? Right. Do you keep them engaged three to five? You know this. I keep bringing it up. It's not something we've cracked yet. I'm trying to understand. Is it 3, 4, 5, 6, 7? Eight seconds into a video. Do we need to do another? You know this. We've never done this. Narayan Raghav, this is now a Team Gary meeting. I want something to pop up, six seconds in to distract them, to throw them off, right? They're like five or six seconds in. Pops up. Follow me on Sora. Like first five people that DM me comic books right now will get a free comic just that pops up. Remember old pop up video on VH1. Like what are we doing? 5, 10, 15 seconds in for brands. 5 seconds into the video, DM us and we'll send you a coupon. No one in my company's thinking about that yet. We've gotta get more advanced in that skill. That is a content creator, right? A live shopping person needs to understand how to get people excited about buying something. Right now I have a comic book pinned. Do notice what I'm doing right now? I'm post producing. Above me right now is sold items on the bay. Raghav, you see that? This is sold items on the bay. That's a $3,000 trading card. This is intriguing, people. How many of you are watching right now and you're intrigued by the veefriends things up above and you're trying to figure out like, what is this Vee Friends thing, this Gary B's Pokemon thing. Has the sold items intrigued you? Right? Has it been intrigued, Right? Mel's Heart Studio, Jon. People are intrigued. That may get them to understand. Not my hyperbole saying, hey, buy my stuff. No, no, we're actually building it. It's been building for four years. They might have heard about it, but they might not fully understand what's happening. Let's keep it going. What can I answer for you? What's the next question? Hey everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. They'll make my mom super happy.

[Raghav]

We got a question from Umair. I'm an electrical engineering graduate. I want to move into the electrical designing field. But I have a fear that if I keep changing jobs that it will make a bad reputation on my cv. Is it okay to change a job again if it doesn't suit you? And how do you think about it?

[Gary Vaynerchuk]

This is one of the things that is the pet peeve of my life. Your CV resume. Having different jobs, jumping around different industries has historically been frowned upon. That was propaganda of corporations to make employees stay in companies. I have no Idea what any of you like. I don't know anything. In fact, Seth was at Anomaly too long. I almost didn't hire him because he was at a company too long. I'm obviously joking. As a business owner, you do like to see longevity and loyalty. Cause you value that. You're looking for that. But I've hired unlimited people that have been at six different places six months piece because I'm a human being and I'm empathetic and I understand some people need to do that. Everyone. If you are not quitting your bullcrap job right now, if you are not quitting your bullcrap job right now because you're scared of how it's gonna look on your resume, quit.

I don't even know a single. If you ask me what college court Trane or Seth went to, no idea. We don't even require a college degree at Vaynerx. It's just not even on. The rules have changed. Yes. This guy again. My bucket list. 88. It's good to see you. Good morning, Anzita. College isn't a scam. College is a problem for creative and entrepreneurial people who collect debt to go to college. If your mommy and daddy pay for college, it's the best. It's a four year vacation of pure fun and debauchery. But if you're collecting debt and you're creative or entrepreneurial, you're in deep doo doo. It's one of the great mistakes.

All right, let's keep it going.

[Raghav]

Katie's asking, you just turned 50. I'm about to turn 37. What would be the advice you would have given yourself 13 years ago in reference to NIH?

[Gary Vaynerchuk]

Listen, I'm one of the most consistent content creators in the world. My belief systems are really simple. Which is all of you are crippled by insecurity about many things. Random strangers, opinions about your looks, how much money someone else makes, how much fame someone else makes. In fact, one of my biggest pet peeves in the world. Get ready to clip this. How on Earth did 8.3 billion people decide to focus on 83 people that are billionaires and the most attractive and the most unbelievable people on earth and decide their life sucks because of 83 people? Instead of looking at the other 8.3 billion people, we've completely lost our way. Nobody else's life, happiness, success, beauty, fame has anything to do with you. No one else is taking anything from you. And if you're 37 years old and you think you're finished and it's over, well, then you are hanging around the wrong people. You are listening to the wrong people. In fact, many of you. Let's get into some real talk here. The great mistake of the 1200 people, the 1148 people that are watching this morning right now, the greatest mistake is they are listening to people.

That they don't even want to be like.

The amount of you that listen to your mom, who's also cynical, or your aunt or your boss or your co worker, the amount of you that listen and believe people that you don't even want to be like is blowing my mind and upsetting me.

It's a problem. You need to start paying attention to people you want to be like. But people that you want to be like are pushing love, not hate. People that you want to be like are choosing accountability, not blame. People that you want to be like are talking about hard work, not blaming a system. People that you want to be like are talking about patience, not instant gratification. People that you want to be like are talking about hard stuff that not easy stuff. And that's it. That's it, friends, I got nothing else for you. At 9:21am Eastern, stop listening to people that are losing, that are trying to misery Love's company you and start putting positivity, accountability and optimism. Ao. That's what we're about here. You like that, Aaron? That was a good one, AO. You know what AO is? If you've been watching me on TikTok Live, which is a obsession of mine going into 2026, I will be live all the time. So please follow me. Top left corner. Hit my face. Follow me and hit the bell. AO stands for accountability and optimism. Accountability and optimism. Accountability and optimism. It's on me and we can do it. It's on me and we can do it. It's my fault, not their fault. And I know I can.

Listen. And if I'm triggering you right now because you don't want that heat, you don't want to be accountable. You like laying in the mud and pointing fingers at the government, at your boss, at your mom and dad, well, then you can go to the next fyp. You can swipe away from me right now. I don't want you to because I want to grab you and shake you and get you to happiness and lack of anxiety.

I want that so bad. I'm so grateful for my joy, my peace of mind, my accountability. I want that for you. I want this for you so bad. I want this for you so bad. But a lot of you are not Ready for my heat. You're like, screw this guy. Easy for you. You're rich. You're this, you're that. You're a white male. You can excuse me up.

But let me promise you, most of you don't know me like that. You don't know where I'm from. Hey, everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Actually, I got a good one. Check this out, everybody. Let me show you where I'm from, because my cousin Bobby found a photo of me.

You want to. I love when people are like, you. Don't. Let me show you where I'm actually from. This photo has never been seen before, even by my family, until the other day. Look at this shack. I look like. This is. This is 1976 in Russia, but it looks like 1922 in America. Fagav. I'm from the. Look at this. Look at this. Look at this. Look where I'm born. Look where I'm from. I'm from the dirt. You understand? That's me, by the way. Look at this sourpuss. I knew I didn't like Russia. Look at this little guy. He doesn't want to be there. He wants to be in America. I was like, I don't want to be in Russia. But look at this. Look at this, Raghav. This is where I'm from. Yeah, bro. I need you to. I'm happy. I'm so happy I get to see your face, Raghav. That's where I'm from. Dirt. Dirt, bro. I'm from dirt. I don't want to hear it. You can do this. You're right, Dustin. My parents made the move, and we lived in more dirt. Studio apartment, Queens. Grandma gets mugged first week in America. We're all excited. America. Like, it was a struggle, but we worked.

Anyway. Let's keep it going. How many people have never seen me before, just fyped and are feeling some value here? Say first time, good time.

Thank you, culinary icon. Thank you, Lux. Now let's go the other way. Oh, geez. Who's been watching me for more than five years? Put a five in here. My plan for 2026 is to be live. Please learn about veefriends. If you. If you're a Pokemon Marvel sports card watch, sneaker collector. Learn about my world. Please. Go ahead, Raghav. Nureyea. What's the Next question.

[Raghav]

We got some relationship advice. Questions. Josh, After a big mistake in a relationship, I'm left waiting for the other party to decide whether we'll continue. My instincts say reach out, but I suspect the wiser move is to let them come to me if they're going to. How do I deal with the waiting in between? And when is it time to make a move?

[Gary Vaynerchuk]

By being accountable. You made the mistake. You need to wait. And you just sit and you know, life is life. Like, that person may not be able to forgive you and everything moves on. Maybe they will, and your relationship is stronger. Maybe you've learned from it. But I think you got to sit in the pain. When you make mistakes, you're supposed to sit in pain.

I mean, that's it. That's all I got. I think this person needs to wait it out when he says make a move. Whether that's to reach out or move on with another relationship, that's on you. Relationship advice is hard, but I think for everyone that's hanging out here, understanding that when you make a mistake, you have to feel the pain is a great thing to learn. This is why I love sports. Losing is good. You played, you lost. You gotta sit with it. You could be a psycho like I was as a kid and say, we gotta play again. Like nobody ever liked to. Like my cousin, my older cousin Bobby hated to play with me when I was little because if I lost and pooled to him. Play again, play again, play again. That's tenacity. That's learning. You know, a lot of kids, by the way, if you're a parent that has a kid that shies away from playing board games and other things, that's called insecurity. You wanna teach kids to learn to love, to lose. My relationship with losing, my love of losing is incredibly exciting to me. All right, let's keep it going.

[Masaya]

George asked, Given the next 10 years, what are the three industries I should position my kids to work?

[Gary Vaynerchuk]

Next 10 years. Industries you should position your kids. I really like H Vac electricians. You know, I like the manual labor thing because I think the data centers with AI Arg. I'm a pirate. I think a lot of people are gonna really see that. Number two, actually, before I answer the other two, the real answer is you don't position your kids into an industry that you think is gonna have money in 10 years. You position your kids into an industry that they are clearly showing interest in because passion is the fuel to hard work. Hard work is how good stuff happens.

I have no Interest in my two kids, to be an entrepreneur, to be an electrician, to be anything else I want them to be. I want them to like their game the way I like my game. Whether that's a teacher, a guidance counselor, a softball teacher, a gardener, a ceramics instructor, a ski lift operator, a coffee. Like I don't just like your life. We've become so materialistic. So keeping up with the Joneses. I love how everyone's like all upset out here and meanwhile continue to like strive for like burka bags and a million Instagram followers and they don't realize what the problem is. The problem is we've lost our way from simplicity.

I want my kids to not have anxiety on their chest, which means self esteem and doing something they like. Real self esteem, not over coddling. Bullcrap. Modern parenting bullcrap where you fight their fights for them. Kids need to lose. In fact, I believe every boy between the ages of 5 and 12 should get punched directly in the face by another kid. I feel like that is the step one of becoming an actual man. And you know, everybody gets triggered like Gary, violence, blah, blah, blah. Okay, raise your kid the way you want. I like punched in the face. I believe my punches in the face.

We're good.

Steve Jobs 719. No, that's BS. Respect. Respect. But I think when a seven year old boy runs his mouth and the other boy punches him in the face, it's a good life lesson.

Why do you think we have so many people talking tough shit in the chat right now? You all grow up over coddled and never got punched in the face.

Oh man, I love it. Because when you got punched in the face, you're respectful. I don't know. One man's point of view. One man's point of view. By the way, I'm not advocating violence. What are we talking about? Talking about old 1980s dirt in the hand kind of stuff. Just a little balance. Parents going to school, yelling at teachers because their kid got a B and they want an A. Over coddled. Got 27 year old grown men walking around New York City with their mom having Life360 on them, asking them why they're still out at 11pm we need men.

Ladies too. It's all about discipline and respect. And I don't know, everyone's like, everything's all screwed up. Let's blame it on social media. Nah, let's blame it on parenting. Let's blame it on eighth place trophies. Let's blame it on running our mouth. Let's blame it on People coming on people's social media platforms and being negative on them. I don't know. Of course Washu don't punch children. When I said a punch, I meant an eight year old against an eight year old mano a mano. Alright, let's keep it going.

[Raghav]

Maurice is asking. After spending 18 years in the corporate world, I've decided to quit. And you played a role in this bold decision. But I'm unsure how to unlearn my corporate mindset. How can I discover my true passion and understand what I genuinely enjoy doing given that it's unfamiliar to explore this.

[Gary Vaynerchuk]

It's hard. Man. I'm gonna say such a weird analogy right now. This is super weird. Everybody follow with me. I've just been diagnosed with a mind muscle issue to my left glute. Have you guys noticed that when I take a photo my. My left leg pops out?

[Raghav]

Yes.

[Gary Vaynerchuk]

Do you know that after years of believing that that's because it's genetics from my great grandfather. Cause there's photos of him doing it that in the last three weeks. It's because I don't have mind muscle memory between my brain and my left glute, it's fully shut off which is why I have back issues. My adductor and Ql compensate. So literally I have glute amnesia. Like I can't connect it. I am working on that and I'm working through every day the pt. And so I'm really excited about that. I've already paid enormous dividends on it. And the same thing for this gentleman. He needs to put in the pt. He needs to put in the hard work that does not come natural to his brain to explore new things. He needs to sign up for free tango classes. He needs to sign up for cooking classes. He needs to go to masterclass and buy seven different courses on different things. You. You have to force yourself to be uncomfortable. Everything that is not natural is hard. You have to force yourself into it. And it's discipline. It's grinding through the tough days. This morning I did not want to wake up at 6:30 and do PT.

Was not something I wanted to do. You know, I'm like, man, it's Tuesday before Thanksgiving. All these motherfuckers are not even working today. I'm like PT and I got all these meetings, you know, like really? That's like. I wake up like that too. But that's like 4 sec. I'm human. I'm not a robot yet.

But I persevered through it. I fought it. I fought it. I fought it fought. It fought it. You guys don't want to fight because mommy over coddled. It's real talk. Gotta get out of our over coddling. Gotta get into our grit. We gotta get into the mud.

I feel like everybody needs to play backyard football this December. Tackle football. I have a big idea for everyone this Thanksgiving, if it's super cold and rainy where you are, force everybody in your family to play backyard tackle football and. And tackle the shit out of your grandma. Break her hip.

Actually, that's wrong. Grandma went through this struggle. She knows. Destroy your young cousin. Blow up his spot. We need to get dirtier. We need to bleed. We need to cry. We need grit.

We are a mature empire in first world countries. Most Western Europe, America. Like, we're getting soft.

Grit, grit. Washu says guys don't do elder abuse. He's right. Washu is really holding it down in here and hedging my over excitement of trying to make my point in a verbal fun way. Chris G says, bro started falling off and now he's selling his own comic books. Respect, Chris, but I don't think so, my guy. I think it's the other way. I think I'm building the next Pokemon and I can't wait to chop it. I hope I meet you somewhere in 20 years and we'll see who's right. But Chris, I'm wishing you the best Thanksgiving, my guy. And I know you're just playing. Oh, turkey head. Chris, did you do that? My man. I like Chris in here. All right, let's keep it going. Go ahead.

[Raghav]

Raghav, what's your response to the current housing solution for today's youth? Do you have a perspective on that?

[Gary Vaynerchuk]

I think a lot of people should not buy their own home. I don't think homes are some. Like, this whole concept that homes are this remarkable investment has not played out for a lot of people. In fact, I think most people are not disciplined. And they buy a house above their means. They take all their liquid for the down payment, which makes them not flexible, which makes them lock into a job that they hate. I think a lot more people should rent early on in their careers. This whole own a home is the American dream. And now a home is not affordable. You know, this is all the fucking bullshit. Guys, wake up.

But rents are high. I get it. But, like, humility kicks in. Like, there's a million variables to this. Do you have a side hustle? Do you buy $12 Starbucks coffees? Are you taking an Uber every day? Like, how we spend our money. Like, I Don't know, man. Lipper says, I lost 100k on Pokemon and millions of people have made 100k. That means you played it wrong. There is no universal. There is no universal. You have to be good at the thing. So that's what I think, Raghav. I don't think you need to own a home.

But I think you need to figure out how to make money.

And there's a lot of ways to make money. I'll give you one. Everybody. Everyone who's on here. Do you have 50 followers on this platform? Do you have. Oh, this is very cute. Do you have 50 followers on TikTok? How many of you have 50 followers on TikTok, please say 50 in the chat right now. Out of the 1200 of you, I need to know. Great. Every one of you should go live on TikTok and talk about things in your career or your side hustle or your business. Go live. I have 12, 28 people here. Yes, I have 15 million followers. But watch this. I want you to watch carefully. Hey, friends who are watching right now, how many of you have never seen me before, know nothing about me, and I just showed up on your fyp and you're hanging around now and learning. Say I'm new to you. Say I'm new to you. If you've never seen me before, you've never seen me before. You have no idea what this face is or what I do. Say I'm new to you.

Look, all these people. Look at this. For a lot of you, you've watched me every day for 11 years. I have 50 million followers on social. But look at this. Look at all these people that are saying I'm new to you. There's 8 billion people on earth. So this is happening for me. Imagine for all of you that have no followers and you have 50. You go live. Almost everyone that's gonna show up is gonna be new. And whether you sell t shirts or you're an architect or a landscaper, talk your game, spit your truths, your passions, your knowledge, Content on social will change your world.

You can make money. Every one of you should be on TikTok shop selling stuff. You can literally pin things around your house. You can literally do garage sales from your home. There's so much to do. There's so much to do.

If it's very amateur content, that's good. Marcella, People like that. Sold 36 items on TikTok shop yesterday. Brett said, oh, by the way, all of you should chatgpt TikTok affiliate all of you should become a TikTok affiliate. That means you can make content on TikTok to sell something that someone has in the affiliate store. And you don't even need to own the stuff. You can just make content about something that's an affiliate item and make money.

You should make as many Tiktoks as you can. I love you, Brooke. TikTok shop changed my life. Look at all these people. Look. TikTok shop not available in Nigeria. Then you can't do it. Not yet. You don't need any followers for that. The sports card market is booming. Pray I'm an affiliate and it ain't that easy. No, it's not that easy. Shay. Shay. But nothing's easy. I don't think people get this, guys. Nothing's easy. The fuck is supposed to be easy. The fuck are we looking for Easy? Easy. Looking for easy is death. That's why you're all losing.

Easy. Everything easy is cheap. Everything easy is garbage. What does it matter with people?

I heart you back. Thank you, stage. Thank you. I love you guys. I am preaching. I just want you to win. Easy's bad. If you look for easy. Nothing's easy. I didn't. Do you know how I became a content creator? I did a wine show for 30 minutes on YouTube in 2006 when no one was watching for 18 months before anything got going. A little bit every day. Easy.

Nothing's easy. That's the point. If you want something great, easy is getting a job that you hate.

Uh oh. Uh oh. We're poking at zits this morning. We're poking at zits this morning. You know what's easy? Getting a job you hate.

That's why you hate it. It's easy. Let's keep it going. Ask your questions. I'll answer. You changed my life 10 years ago. I'm doing 500,000 a year now because of you. Thank you. And I want that for all of you. Let's keep asking questions in the chat. Fabian. Don't worry, just go with audio. Go ahead. Fabian. Where are you from? I'm from Germany and I actually for nine years now. So thank you. Thank you, brother. I'm so happy you're here. Fire away. What's your question? So you talk a lot about the individual empire and also like social shopping and AI influencer agency. I love all three ideas and I would like to know how would you decide which of those three to focus on if you're starting out? Fabian, thank you for a question. When you like three ideas, here's what you do. You write all three ideas on a piece of paper. You fold it, you put it in a hat, you pick one and you do that. When you like two ideas, here's what you do. Everyone, if you like two ideas, here's what you do. You take a coin and you flip it.

That's it.

This whole idea of like, I've got four ideas, Gary, and I can't pick one or I have three ideas. Friends, when you like a lot of ideas, a lot of times it's one of two things happening. One, you're not decisive. Cause you're actually insecure and you don't actually want to do the thing. You rather tell people that you have so many ideas so that you don't have to try. So you don't have to lose in front of them. Friends, everything is about losing in front of others. The whole world. I'm gonna. I think I'm just gonna go there. Yep, I'm going there. I'm going there. Friends, I'm getting in nice and close. Okay, here we go. We're going in nice and close. Friends, we're gonna do it. Friends, we're gonna do it. We're just gonna answer life's actual question. Here it is. We're just doing it once and for all. This is it. This is life. Literally all of life. This is it. This is the moment. Like, this is the stuff you'll get in heaven when you walk in. So I'm just giving it to you while you're alive. This is a wiffle ball. I'm gonna hold the good luck wiffle ball while I say this. This is the important part of it. Holding a good luck wiffle ball is always a good idea. Alright, here we go. Here's fully life. I'm giving it to you once and for all.

Life.

Is fully predicated on your ability to lose in front of other people. Every one of you is unhappy, not as successful as you want. Things are confusing, anxious in the tummy because you have way too much energy put in thinking about what other people think about your losses.

This is it. The second you realize the reason things are not going well for you is because you actually care what strangers or even worse, what people that you don't even like or want to be like. Think about your failures. You did not learn how to get comfortable with losing as a child. You did not understand that losing was the great thing. In fact, if you're under 40, unfortunately, most parents raising during your era thought that losing was bad. So we made eighth place trophies. So we fought our fights for our kids. We over coddled and we taught all of you to be scared of losing and to think that losing is bad. My tips, Luke Hillman says. Any tips? Absolutely. Start losing. Start playing more sports and losing. Start trying things and having it fail. And instead of being embarrassed of your failures, your failed business, your failed relationships, start getting comfortable with it. Start realizing that everybody else loses too. Start becoming a strong human being. You have to understand that losing is the gift. Losing is the good. Life is about losing constantly with the occasional win. And that's a beautiful thing. But all of you were taught the other way. Most of you were. And big shout out to all of you that fell in love with losing as a kid or got lucky enough that you grew up in a losing environment. Shout out to all of you. Losing, my friends. This is the whole punchline. Losing is the game. Losing's the good stuff. Losing's the delicious. That's it.

Did everybody understand? Did everybody understand?

Like, did you get it? Like, do you understand?

Why do you think I'm such a big jets fan, Court? I grew up as big of a Yankees fan as a Jets fan, but the Yankees won and that made it less interesting for me. I like the losing. Yeah, friends, everyone's laughing right now when all of you are like, oh. When Bills fans and Patriot fans make fun of me like, aha, Jets. I'm like, no, no. Aha, you. Seth, do you know how many Patriot fans are in this chat right now that get all their self esteem from a team that they cheer for? Patriot fans, Bills fans. You didn't win. The Bills players won. You're a fan. Don't say we won. They won. You didn't win. Shit. I love all these Patriot fans, like I'm a winner. You're not a winner.

You're not a winner.

It's one of my favorite moments of my life. I went to a Patriots jets game and this Patriot fan was drunk and just all over me, just shitting on me. And I had to be quiet because I didn't want to get kicked out of the stadium because I wanted to watch the game. And at the end, Patriots won. He's like, ah, like drilling me. And then I looked at him and said, bro, you're confused. You didn't win. They won. I'm like, where do you work? And then everybody was paying attention around me and I just destroyed his life. I think his girl broke up with him on the spot. It was really amazing. One of the great moments of my life. All right, let's keep it going.

By the way, all fans of bad teams, they won is the move for all those fans that piss you off when you're at these games. They won, they won. That is the greatest. Like, oh, these Steeler fans and these Bill fans that come and razz me at the game. Nah, nah, you suck. No, no, I don't suck. My team sucks. But you're not good. Your team's good.

Yeah, I'm telling y', all this fan stuff, it's the most fun when you tell them, no, no, no, they won. Dick, shut your fat mouth.

I say that to even skinny people. It's not about weight, just fat mouth, you know, like, alright, John, big shout out to you. You can have one.

Ah, man, that was fun. That felt good. You could see, like I actually understand envy and jealousy. In real life, I don't understand it, but in sports life. Yeah, I know. I know exactly how I feel. Angry towards winning franchises. That was therapeutic. All those Bulls fans in my high school in the 90s. You're not from Chicago, dick.

Oh man. Getting your self esteem from a team out of town ist loser move of all time. If your buddy lives in New York and he's a Chiefs fan, he's a fucking loser.

Yep, yep. This is good. This is good stuff. This is good stuff. If you live in Dallas and your homie grew up in Dallas and they're an Eagles fan, they lost. They will not win in life. You gotta be a fan of your home team. On the record, plenty of people have like weird ties. But I love when people are like, oh, my grandma once visited Oklahoma City.

No, no. You're insecure and you need a third party winning to give you self esteem. Uh oh, uh oh, uh oh.

Uh oh.

Uh oh.

All right, let's keep it going.

[Masaya]

We have a question for Masaya. I'm 23 years old and I'm tired of being a burden of my parents because they have done so much for me. I got a job at Amazon and I want to make money with TikTok Shop. But I'm new. I'm not scared of anything because of your words. I want to take risks, but I also want to guarantee a return of investment.

[Gary Vaynerchuk]

There's no guaranteed a return. There's no guaranteed of investment. Naraya, do you know an asteroid might hit Earth tomorrow and we all die? There's no guarantee of shit. What's this guaranteed? I loved everything that kid said, but then you triggered me with that. I want to guarantee there's no guarantee. Here's the Only guarantee if you're scared of losing, you lost.

Keep going.

[Masaya]

This is gonna give you more. Like any advice pov. I need to get rich or die trying.

[Gary Vaynerchuk]

Yes. Here's the advice. There's no safe. There's no guarantee. You just told me you're not scared of anything, and you wanna guarantee you're scared of everything. That's why you're a burden on your parents. There's some tough love. You literally just told me you're not scared of anything. Cause of my words. And then you literally delivered guaranteed, which is the number one word of the scared.

You know, when this shit comes out, OG GaryVee fans, you know when this comes, I don't even know what this is. I have no idea why this is a part of my life. But when I'm on stage and I do this, you know, it's time. It's time.

How many people know that move? I'm not scared, Dan. Honestly, the only thing I actually feared is the health and wellness of my family. Cause I know I'm not in control of that. I'm not in control of a disease that pops up. Right? I'm not in control everything else.

I'm like, good. All right, everybody, I gotta go do some family stuff. I love all of you. Listen to me. I need every single person, all 13, 27 of you. Big thing in 2026, I will be on TikTok live all the time. Drew says, I appreciate your enthusiasm. I appreciate all of you. Z. Williams. Thank you.

Pauli Walnuts. I wish you nothing but good love, and I hope you have a great holiday. I'm sorry you think that. Brad chuckles. You shouldn't hate life. Life is amazing. You were literally looking at it wrong. I promise you. You are Nikki. Thank you for the love, Stephanie. Thank you, Gisele. Listen, all of you, please learn. Vee friends, if you're ready for a screenshot. If you want to learn veefriends, get. Get ready for a screenshot. You know, grab your phone. Here we go. If you're ready. Bang. All right. Bang. Everybody screenshot this right now. Text me, text me to this number. If you're international, you can do that too. On WhatsApp. Text me to that number. Let me do it again.

Text me to this number. Text the word veefriends to that number, and I'll keep you. Update on how I'm building next. Disney, Pokemon, Marvel. I'm building it. Also, please go to the top left corner, click my face, follow and hit the bell. Follow and hit the bell. Follow and hit the bell. Follow and hit the bell. Follow and hit the bell. Follow and hit the bell. Follow and hit the bell. If you just hit the bell, let me know, because I'm gonna be live all the time. 2026, Christy. I still do go to garage sales. I'm gonna be filming some. Everybody, if you enjoyed this, this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.