Transcript
Gary Vaynerchuk (0:00)
Make sure you don't become too transactional because that's when you become your most vulnerable. This is the GaryVee audio experience. Thank you guys so much. Super pumped to be here. Quick little six hour flight this keynote and take a red eye home tonight. So hustling look. I think there's a lot that I want to cover. I see the mics here, so I definitely want to do some Q and A during this talk as well. I've been getting some context to the audience makeup and so obviously a very entrepreneurial crowd. There's a lot going on. It seems like a good amount of you have some context for me. I'm sure some of you don't. But what I really want to speak about is really just the current state of things. Right. Like the thing that I think we'll index for anybody in this room, whether today's your first day or you've been in it for a while, whether you're in a B2B environment, a B2C environment, trying to build your personal brand, trying to sell homes, trying to start an app, whatever it may be. I want to really kind of go on the things that I see that are happening that will bring the most value. And then I think through Q and A, we'll go into the stuff that brings more individual value. And I encourage you to be selfish when you get up here and ask your questions. I think the place to start with a healthy mix here of young faces and some that are not as young, along with my face that is not as young, is the following, which is for the 20 year old crowd in here, the early 30 year old crowd, there's a lack of context, of realizing how special the environment we are in is because it's the only one you've ever known. This is what you've grown up with. You've grown up in this environment, you've grown up with the Internet. And there's a lack of understanding of how ridiculously big this is is. On the other hand, the people that have been successful for 10, 15, 20, 30 years, there's an understanding that all this new stuff is different. But there is the cliche, fear and curiosity versus the tried and true. That is super interesting. And so for me, the thing that I want to really drill home in my opening statements is the following. I really need this audience to understand that we are obnoxiously fortunate to be in this position right this minute. Because actually this is fun because I know there's a lot of real estate DNA here. I genuinely view what's happening on the Internet right now, similar to when some of the great cities, somebody bought up New York for fucking nothing. And when I mean nothing, I mean dollars, not millions or a hundred, There was human beings who actually bought. And I, I don't even know this is where. I wish I did a little bit better in school, but the Louisiana Purchase was a fucking steal. And I actually genuinely think that that's what's happening on the Internet right now. Now I think it's 10 years in. The consumer Internet that I'm passionate about is really only 20 years old. It was really Windows 95 that got normal people to figure out how to get onto the Internet. It was AOL, we're right, it's really only 20 years. But the web 2.0 into social media Internet is really only a decade old. And I think everybody here now, whether it's the presidential election or Brexit or the Arab Spring or something that happened in your family amongst eight people, I think everybody realizes now, unlike a decade ago when I was talking about this, that this is big shit, that this is not some little cable TV extension of main tv. This is not some fad that's gonna be around for a little bit. This is the fundamental shift of how human beings interact with each other, which is the currency of our lives. And so I guess the thing that I'm trying to frame up for a lot of you right now is I don't think this room, including myself, actually understands how big of an opportunity this is in whatever you care about. You sit in this room, as I do today, caring about business aspects of your life. But this goes far beyond that. I mean, we're in a world now where just 10 years ago, if you did online dating, you were weird and awkward and lived in your mom's basement. And now it's the only way people do it. Like, we need to understand how big this really is. Because when you start understanding that this is oxygen, that this is oxygen, that this in its current form and soon contact lenses, when everything is virtual reality or AR or AI or wherever it goes, that this is our currency, literally so many of you would struggle to function without your cell phone by your side, you would not realize the detox that you would actually go through. If you didn't have your phone, you run to the Apple Store. Run to the Apple Store. When you lose or break your phone, you cry for the four hour delay that you have to wait. And by the way, many of you are going to sit as I say this right now, and think it's sad. I don't. I think it's evolution. I don't think it's sad. I really don't. I think it's the thing. I think it's the thing. I think people thought a lot of things were sad, like the television and the telephone and the car. People thought things were sad always when it wasn't what they grew up with. Right? There's people that said they always think it's not important until it becomes mainstream. I'm 41 and grew up on the east coast. Hip hop wasn't supposed to be a real thing. It is the main currency now. This is what always happens with humans. And so I tell you all of this because I can get into the deep details of what do you do on direct message, on Instagram or what does it take with work life balance and work ethic and how do you do Facebook ads and all the cliche shit that I know you're gonna ask me. But before, but before, but before we get into that, I really want to get everybody. I feel like if the one thing I can do for everybody, if you leave here and realize that this is all just the beginning, that it's never going back, that it's way bigger than you think. I mean, I have people email me every day selling 8 million dollar homes from one one Facebook ad like, this is real, like this is we're here. Like this is not coming. This is not your 14 year old daughter. This is now. This is happening right now. And if you haven't quanta, if there are people in this room that haven't fully committed to being relevant in the mobile device for their business. They're basically not relevant. They're trading on the history of what got them here. You're trading on the word of mouth of the people that you've done business with in the past, but that dwindles every day. And if you have any interest, how many people in this room are actually retiring in the next five years? And I don't mean you're gonna fucking crush it and buy an island. I mean you're just fucking old and you're finished. How many people, five years, Raise your hands. Love it. Five. Got one, two. Great for you. It's an interesting debate, right? Can you hold on to what got you here for the next five kind of hold onto it. It'll be diminishing returns of attention and, and things of that nature. There'll be other young upstarts that activate against the opportunities. But for five years, even though that's a long time. I actually think all the stuff that I believe in the most, you could probably hold on. Right. For everybody else, this is binary. You're basically in the same position right now that every person that owned a bunch of taxi medallions and black car services did the day before Uber started. For everybody else in this room, except for those two lovely people who, by the way, both look pretty fucking good, and I'm not so sold. Are completely done in five. For everybody else, you're basically the owner of four very good bookstores in your town the day before Amazon decided to get serious. Your entire life, regardless of industry over the next decade, will be eaten up by technology. And either you're on the eating side or you're on the other side. And I don't think most people here want to get shitted out. Right?