Summary of “Why the Smartest Brands Are Thinking Like Hospitality Companies in 2025” The GaryVee Audio Experience Hosted by Gary Vaynerchuk

1. Introduction

In this episode of The GaryVee Audio Experience, Gary Vaynerchuk engages in an insightful conversation with David Rodolitz and Josh Capon from the BCR Group. They delve into the evolving landscape of the hospitality industry, exploring how innovative brands are integrating technology, particularly NFTs, AI, and blockchain, to redefine customer experiences and build robust brands.

2. Founding Story of VCR Group

[08:38] David Rodolitz shares the inception of VCR Group, highlighting the strong personal and professional relationships that led to its creation. The partnership between Gary, David, and Josh was cemented during the COVID-19 pandemic, a period that allowed them to brainstorm and strategize extensively.

Josh Capon:

“We live near each other. We were talking about doing a lot of business together, and that was how VCR started. Vaynerchuk, Capon, Rodolitz. It’s simply our initials.”

[10:11] Gary adds, emphasizing his commitment and the collaborative spirit that drives the group:

“When Gary commits to something, he commits. [...] I felt like I could contribute a little bit more than just cash and the occasional phone call.”

3. Concept and Expansion of Restaurants

[12:43] Josh outlines the rapid expansion of VCR Group, detailing their diverse portfolio which includes:

• Ito New York: A joint venture with Masa Ito and Kevin Kim.
• Little Maven: A neighborhood restaurant focusing on community engagement.
• Fly Fish Club: A flagship members-only club incorporating blockchain and NFTs.
• Capons Burgers: Located at the Fontainebleau Hotel in Las Vegas.
• Bar Ito: A hand roll concept mirroring the quality of Ito but with more accessibility.
• Capons Chop House: Upcoming collaboration with Simon Properties.

David Rodolitz:

“I love that you guys came up with VCR Group during COVID because that was when everyone was terrified of hospitality...”

The team emphasizes a balance between high-end destination venues and neighborhood-friendly establishments, fostering a diverse yet coherent brand presence across multiple locations.

4. Integration of Technology: NFTs, AI, and Blockchain

[01:34 - 03:14] The discussion highlights the innovative use of NFTs in the Fly Fish Club, which allows members to own their participation through digital assets. Gary reflects on the volatility of the NFT market:

“I didn't anticipate the ups and downs. And now the rebirth. Right. Like, now crypto and NFTs are heading up. So it's been a much more aggressive roller coaster.”

[48:30 - 53:53] The conversation shifts to the future impact of AI and blockchain on the restaurant industry. Gary predicts significant long-term changes:

“Long term, sure. I mean, long term it’s gonna affect everything.”

Josh adds that while high-touch, personalized experiences will remain human-led, operational efficiencies can be enhanced through technology, allowing staff to focus more on guest interactions rather than mundane tasks.

5. Handling Negative Reviews

[39:44 - 44:39] The trio addresses the critical issue of managing negative feedback. Their approach centers on empathy, accountability, and constructive action:

Josh Capon:

“We take the high road every single way. [...] I'll be very apologetic. I'll personally call anybody. I'll write them an apologetic email myself.”

Gary Vaynerchuk:

“We will never put our head in the sand. We'll never, never blame them. [...] Empathy is a great way to react. Accountability second.”

They emphasize treating each review individually to discern whether it represents a one-off issue or a systemic problem, ensuring continuous improvement and maintaining customer trust.

6. The Future of Members Clubs and Hospitality

[25:00 - 31:07] The discussion explores the burgeoning model of members-only clubs as a sustainable and innovative approach within the hospitality sector. David forecasts:

“I really do believe that members clubs are the next, institutionalizing hospitality asset class in the same way hotels.”

Gary Vaynerchuk:

“I believe private clubs in New York will lead to more people having more dinner parties at their home. [...] It’s the ultimate asset.”

Josh envisions a future where members enjoy curated, exclusive experiences that blend dining, entertainment, and social interactions seamlessly, creating a loyal and engaged community.

7. Impact of AI on Restaurants

[47:53 - 52:18] The conversation delves deeper into AI’s role, with Gary expressing both optimism and caution:

“Robots will be better cooks than humans. [...] What does that mean? For example, we as a society, the celebrity chef...”

David and Josh acknowledge that while AI can enhance operational efficiencies, the essence of hospitality—personalized service and authentic experiences—remains inherently human. They foresee AI complementing rather than replacing human roles, especially in high-touch environments.

8. Advice for Aspiring Hospitality Entrepreneurs

[56:30 - 58:43] The episode concludes with valuable advice for those looking to enter the hospitality industry:

Josh Capon:

“Create concepts that you are excited about. [...] I selfishly create concepts that I want to be at so I don’t have to spend money on other people’s concepts.”

Gary Vaynerchuk:

“Unless you love it, you're gonna quit or lose. [...] If that does not exist, that is why so many talented business people have lost in the restaurant game, because they don't have that element.”

They stress the importance of passion, authenticity, and a customer-centric approach as foundational elements for enduring success in hospitality.

9. Conclusion

Throughout the episode, Gary, David, and Josh provide a comprehensive overview of how forward-thinking brands are leveraging technology and innovative business models to thrive in the competitive hospitality landscape. They underscore the significance of building strong, experience-driven brands, maintaining high standards of service, and adapting to technological advancements to create memorable and sustainable customer experiences.

Final Takeaway: To succeed in the hospitality industry, it's imperative to blend passion with strategic innovation, prioritize customer experiences, and remain adaptable to emerging technologies. By doing so, brands can establish loyal communities and navigate the challenges of a dynamic market effectively.

Notable Quotes:

• Gary Vaynerchuk [02:22]:
  “I didn’t anticipate the ups and downs. And now the rebirth. Right. Like, now crypto and NFTs are heading up. So it’s been a much more aggressive roller coaster.”

• Josh Capon [56:58]:
  “Create concepts that you are excited about. [...] I selfishly create concepts that I want to be at so I don’t have to spend money on other people’s concepts.”

• Gary Vaynerchuk [58:13]:
  “Unless you love it, you're gonna quit or lose. [...] If that does not exist, that is why so many talented business people have lost in the restaurant game, because they don't have that element.”

This detailed summary captures the essence of the podcast episode, providing listeners with a clear understanding of the key discussions and insights shared by Gary Vaynerchuk, David Rodolitz, and Josh Capon on the intersection of hospitality and modern technology.