You Have to Experience Failure

Summary

The GaryVee Audio Experience

Episode: You Have to Experience Failure
Date: May 27, 2026
Host: Gary Vaynerchuk

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Episode Overview

In this high-energy, candid episode recorded live in Brisbane (2026), Gary Vaynerchuk (GaryVee) delivers an impassioned 20-minute keynote, then dives deep into an extended Q&A session. The core theme: You must experience failure, redefine success, and live life on your own terms—without fear of judgment. Gary challenges cultural narratives about money, shares actionable advice on content creation, and emphasizes patience, self-awareness, and the importance of loving the process. This episode is packed with real-world insights, practical content strategies, and motivational wake-up calls for entrepreneurs of all ages.

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Key Discussion Points & Insights

Redefining Success & the Role of Failure

• Gary questions society’s obsession with financial success, urging a shift to prioritizing happiness over money.
  • “I genuinely think as a society we have to redefine success and dramatically start downplaying money and start playing up happiness.” (02:22)
• Highlights his own immigrant upbringing, academic struggles, and early failures as the foundation of his success.
• He argues that “losing as a kid made me not fear it,” framing failure as a key competitive advantage. (03:10)
• Life and business, he says, are long games:
  • “You could spend the next 40 years of your life being super wrong. And then at 59, fucker, figure it out and have a 10 year run. That made you right. Life is sports. Just because you're losing at halftime doesn't mean it's over.” (00:00, 63:49)

Notable Quote

“There is nothing passive about building wealth. There is no fucking system. There's no fucking shortcut. It's a fucking marathon.” (06:49)

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Content Creation: The Ultimate Opportunity

• Gary urges relentless content production on all major platforms, emphasizing the unprecedented, free distribution opportunity of the internet:
  • “You need to put out pictures, video and written word on the Internet at scale. Because the fact that we get to be humans during this Internet era where you get to post shit for free and get free distribution... it’s fucking free.” (03:30–04:11)
• Self-awareness is critical: adapt content strategy to your strengths (video, writing, audio, etc.).
• He advocates for selfless content—content that brings actual value to the audience, not just self-promotion.
  • “Every fucking piece of content you put out is selfish, not selfless.” (10:26)
  • Example: When Gary started Wine Library TV, his focus was on educating, not just selling wine. (22:35)

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Psychological Barriers: Judgment, Patience, and Self-Awareness

• Fear of judgment, especially from loved ones, cripples action:
  • “A stunning amount of fear in this room about putting out content. How you look, what you're gonna say, what are the comments gonna say. Just a crippling amount of inaction because of the fear of people's opinions that you don't even know.” (17:04)
  • On filtering feedback: “Where so many of you are fucking up is you hear the cheering, but you're crippled by the booing. ... I respect both equally, which means I can't hear either.” (28:49)
• The importance of patience:
  • “We need to contextualize time when you start thinking in long terms.” (07:00)
  • “If you think it's a chore, you're fucked. ... You have to make content that works for you.” (40:12–40:49)
• Self-awareness and loving the process are the foundations of happiness and sustainable success.

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Modern Platforms & Tactical Advice

• LinkedIn: “If you are not producing an enormous amount of content for LinkedIn, you are missing out on Facebook 2011.” (13:11)
• Influencer Marketing: “Continues to be one of the most underpriced executions in the world … get more educated on that environment.” (13:39)
• TikTok: “Audit and spend five to 10 hours on TikTok, consume. ... Go live in TikTok for 100 hours and you'll figure it out.” (15:07, 43:16)

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Q&A: Real World Scenarios & Gary's Raw Advice

Selfless Content, Building Brand, and Knowing Your Audience

• Michelle, party frames entrepreneur: “How am I supposed to make that unselfish?”
  • Gary: “You just have to start with, what else can I give you within the framework of my ecosystem?” (22:30)

Overcoming Parental/Societal Pressure

• Alex, young entrepreneur with immigrant parents:
  • “How do I keep their fear out of my mind?”
  • Gary: “Too many kids struggle with conflict with parents in the short term without realizing that parents always fall into line after you're successful. ... Have the humility that if you're wrong, to admit that you're wrong 20 years from now and adjust.” (27:30–27:54)
  • “Don't get too high on compliments or too low on insults.” (28:27)

Focusing or Diversifying Interests

• Advice to those juggling multiple interests: try both, learn from failures, and gravitate toward what feels right.
  • “You can play both. You can try to go five times 20%. ... You may learn during that time that you actually love number four, and you decide to give that 80% … Reverse it, and don't give a fuck about what people think about your loss.” (25:49–26:27)

On Entrepreneurship Hype

• “This new notion that everybody needs to have a business is laughable. ... Everybody thinks, like, now because of the way the Internet works and entrepreneurship is cool, that, like, I'm gonna have a business that's, like, everybody saying, I'm gonna play professional basketball. That's nice.” (38:31)

Loving the Day-to-Day Process vs. Chasing a Sale

• Those building a business “to sell” usually struggle with burnout or lack of motivation. Instead, either adjust the day-to-day, sell, or partner with someone who loves it. (59:17–60:42)

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Notable & Memorable Moments

• “How can I help you and why?”: If he could post one Facebook message for billions, that’s what it’d be. (20:44)
• To Michael wanting to talk about death: “My advice is to talk about it. ... The answer is content. ... You're one video away from striking a chord and having 20 million Australians know what you think about death.” (30:26–31:47)
• 14-year-old Peter: “Let me give you a really good piece of advice. ... Enjoy the extracurricular activities and the vacation over the next eight years. ... 99.9% of this room would go back to 14.” (67:43–68:03)
• “If you fuck up for the next 19 years, you're still young enough to win. Debating with your own fucking head about what's right versus actually doing shit is the biggest reason that people fail.” (63:08)

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Strategies for Success

• Self-Awareness: Know your strengths/weaknesses, adapt accordingly—hire for weaknesses.
• Patience & Perspective: “You’re going to live two more full lives.” (08:10) Don’t rush; quick wins lead to poor decisions.
• Execution over Theory: “You can't read about push ups. You have to do them.” (16:31)
• Contextual Communication: Tailor your content for each platform and audience.
• Documentation: If creating feels overwhelming, just document your process.
• Learning is Free: “Where to fast track learning? G-O-O-G-L-E. … It's fucking free.” (69:48)

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Timestamps of Key Segments

Keynote Core Ideas

• [00:00–05:30] Long-game, redefining success, learning from failure
• [05:30–08:10] Patience, time context, business as marathon
• [13:00–15:30] LinkedIn, TikTok, influencer marketing
• [16:31–17:13] “You can't read about pushups. You have to do them.”
• [26:15–27:30] “Everybody’s so fucking insecure about losing… Reverse it and don’t give a fuck about what people think about your loss.”
• [63:49–64:31] “You could spend the next 40 years being wrong…”

Real-World Q&A

• [20:44] Facebook’s ultimate post: “How can I help you and why?”
• [22:30] Making “party frames” unselfish and value driven
• [27:30] Handling parental judgment and adjusting over time
• [31:47] Getting over fear to create content
• [34:18] Parenting advice: “Love and listen... [don’t] impose what you want him to be.”
• [43:16] TikTok: “Go live in TikTok for 100 hours and you’ll figure it out.”
• [60:42] Burnout, exit strategies, and the necessity of loving the game.

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Conclusion

This episode is classic GaryVee—brutally honest, motivational, concrete, and tactical. His central message is that you must get comfortable with failure, align your work with genuine passion, produce selfless content, and play the long game. Whether you’re a 14-year-old dropshipper or a 50-year-old business veteran, Gary’s advice is that real success means self-awareness, patience, and creating value—without being paralyzed by others’ opinions.

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Memorable Mic Drop Quote:

“You could spend the next 40 years of your life being super wrong. And then at 59, fucker, figure it out and have a 10 year run. That made you right.” (00:00, 63:49)

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For actionable next steps:

• Start (or increase) your content production—tailored to your strengths and platforms.
• Reframe failure as necessity, not fear.
• Audit free time and leverage it.
• Use free resources (Google!) to educate yourself.
• Chase what you love, not just the sale.

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Gary’s Final Challenge:

“If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded.” (72:00)

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End of Summary.

Transcript

[Gary Vaynerchuk]

You could spend the next 40 years of your life being super wrong. And then at 59, fucker, figure it out and have a 10 year run. That made you right. Life is sports. Just because you're losing at halftime doesn't mean it's over. Like, I'm just so confused, you know, how many 50, 60 year olds are here thinking they're wrapping it up when they're gonna live another 40 fucking years. The fuck are you wrapping up?

[Brizzy Briz]

This is the GaryVee audio experience. Thank you, Brizzy. How are you guys? Awesome.

[Gary Vaynerchuk]

Thank you so much. Josh Withers. I saw your tweets.

[Brizzy Briz]

I'm sorry. I got love for you.

[Gary Vaynerchuk]

Anyway, please sit. Let's get into this. So I asked him to flip the format. So instead of 40 minute keynote, 20 Q&A, I've decided to go 20 minute keynote, 40 Q&A. The mics are lined up in the corners there. I highly recommend you get up now and start lining up so that you get your question.

[Brizzy Briz]

Because 80% of the people didn't get their question in Sydney. So if you want a Q and A, that's where those are. Please try not to block the people.

[Gary Vaynerchuk]

So real quick, you know, I've been thinking a lot about a couple things and during an interview today, something kind of populated in my mind that really stood out that I want to start with, which is I've come to realize that so much is working for me because on paper, so much did not work for me as a child. You know, when you're born in a

[Brizzy Briz]

different country and you move and you

[Gary Vaynerchuk]

immigrate, there's always going to be struggles within that. And so I was born in the Soviet Union. We came to the US when I

[Brizzy Briz]

was three and you know, I lived

[Gary Vaynerchuk]

in a studio apartment with multiple family members.

[Brizzy Briz]

It was not glamorous. I had to learn the language and at 5 and 4 and 5 years old, got picked on quite a bit for not being able to speak English. I was an all time atrocious student,

[Gary Vaynerchuk]

which meant my teachers and the parents of my best friends basically shit on

[Brizzy Briz]

me and told me I wouldn't be successful. I was not ridiculously physically gifted for

[Gary Vaynerchuk]

athletics, so I wasn't dominating in sports. And so when I think about what makes me happy, forget about financially successful, because to be very frank, something that

[Brizzy Briz]

I've decided I'm going to spend the

[Gary Vaynerchuk]

next 80 years of my life on is I genuinely think as a society we have to redefine success and dramatically start downplaying money and start playing up happiness.

[Brizzy Briz]

I Am.

[Gary Vaynerchuk]

I appreciate that.

[Brizzy Briz]

And I. And I really mean it, by the way.

[Gary Vaynerchuk]

No question. To me, one of the reasons I think I'm a successful entrepreneur is because I love the game, not the trophies

[Brizzy Briz]

that come from winning the game.

[Gary Vaynerchuk]

And I think that a lot of people are chasing money because they want to buy shit to conceal insecurities and unhappiness because we're so worried about judgment from everybody else or to prove to everybody else we're winning and it's completely

[Brizzy Briz]

fucked and we need to completely transform it.

[Gary Vaynerchuk]

And I'm thinking a lot about that. But on that note, all that losing as a kid made me not fear it. The enormous reason I'm gonna rant for another 16, 15 seconds and tell you to produce an ungodly amount of content on Facebook, Twitter, LinkedIn, Instagram, YouTube, podcast. I will rant and I will push and I will prod and I'll come up with four classic analogies and two new ones because I love improv. And I'm gonna basically try to will down your fucking thr. The thought that you need to put out pictures, video and written word on the Internet on this device at scale. Because the fact that we get to be humans during this Internet era where you get to post shit for free and get free distribution and yes, eventually the organic reach of the algorithm goes down and everybody fucking cries about it. But let me remind all of you, it's fucking free. I will sit here and pound that

[Brizzy Briz]

message down your throat.

[Gary Vaynerchuk]

I will talk about self awareness, how you have to be good and figure out what you're good at. Are you comfortable in front of a camera? No, no big deal. Audio clip it great. You're not good at that, right? I don't care how you do it. I definitely don't think you should do

[Brizzy Briz]

it like I do it.

[Gary Vaynerchuk]

I do it my way. But if you are not producing content around your business or whatever you're trying to achieve by being here, you are in a place where you will continue to lose leverage. While the person that does produce content for Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, they will continue to gain leverage. It's as simple as that. Everything that has happened in society around the human race over the last forever years has been predicated on communication. Everything that you're talking about in your life, parenting, politics, business, entertainment, is completely predicated on contextual, contemporary communication. And I have really nothing else to say. I can literally fucking leave the stage right now and feel good. I mean that I couldn't be more passionate around Getting everybody to understand that wherever we go with the Q and A right now, it's all gonna lead

[Brizzy Briz]

to one thing, which is do you

[Gary Vaynerchuk]

understand yourself and what you're trying to achieve? Are you in a place where you've actually started the process of not worrying about what your parents or your friends or your spouse thinks about you? And once you get into that good place, you will not fear to post content on. I do not fear posting content of me taking, you know, a Saturday and garage saleing and buying something for $4 and selling it for $8 and having enormous joy in that. Even though hundreds of comments on YouTube are, well, you lost money because of fuel and time. I don't give a fuck, Larry. And I don't care if you think I'm stupid or it's a waste of time. You can only start communicating and getting

[Brizzy Briz]

results for your business when you believe.

[Gary Vaynerchuk]

The amount of people sitting in this room that actually don't believe in the

[Brizzy Briz]

shit they sell is devastating.

[Gary Vaynerchuk]

You're selling it cause you want money. You know how many people right now are a cannabis and cryptocurrency expert? And five minutes ago they were a social media expert and a week ago they were a fucking real estate expert. You're fucking chasing.

[Brizzy Briz]

And I don't think that's a good strategy. There is nothing passive about building wealth.

[Gary Vaynerchuk]

There is no fucking system. There's no fucking shortcut. It's a fucking marathon. I fucking worked every day for 15 years before I put out a piece

[Brizzy Briz]

of content in my life.

[Gary Vaynerchuk]

You're not getting there quick. Nobody's fucking inventing Uber in this fucking room. We need to quantify what's happening here. And what's happening here is we are ridiculously lucky to be living right now because our grandparents didn't have the ability to have the Internet in their pocket. This computer that I'm holding in my hands is more powerful than the computer that Ronald Reagan had running America in the 80s. That is insanity. We have completely not contextualized the opportunity. The other thing that we have not contextualized is time. If there's been any breakthrough in my mind over the last half decade, it's. Oh, shit. My ability to contextualize time slightly better than than the masses is why I'm so happy. Of course I can be patient when I think 43 is young as fuck. You know how many people are sitting here at 28 fucking nervous as shit, thinking they missed their moment? We need to contextualize time when you start thinking in long terms. I mean, how Many people under 40

[Brizzy Briz]

in this room raise your hand when

[Gary Vaynerchuk]

you realize that you're going to live two more full lives.

[Brizzy Briz]

Full lives.

[Gary Vaynerchuk]

Two more what? You've just lived up to this moment that you're going to do that two more full times. All of a sudden, not getting results tomorrow feels a little bit more palpable. We lack patience. We lack patience. Which leads to shit behavior. Because you're looking for a quick score. It's the same old shit. Business is no different than fitness.

[Brizzy Briz]

Business is no different than fitness.

[Gary Vaynerchuk]

You want to get more fit, eat

[Brizzy Briz]

healthy and work out, but nobody wants to fucking do it because fucking chocolate and sleeping in is fun.

[Gary Vaynerchuk]

And celery and fucking treadmills suck shit. The reason so many people don't like my content is I've got no fucking

[Brizzy Briz]

quick move for you. I don't have it.

[Gary Vaynerchuk]

I have no interest in selling you anything or giving you some fucking trick or fucking pandering and showing you how good I have it. So you want it like me.

[Brizzy Briz]

Here's what I know about entrepreneurship. It's lonely as fuck. This game is lonely.

[Gary Vaynerchuk]

You know what entrepreneurship is?

[Brizzy Briz]

You're on at all times.

[Gary Vaynerchuk]

I've got fucking five offices globally and right now there might be a leak

[Brizzy Briz]

in the Singapore office. And that's my fucking problem, right? It takes a lot of work. It takes a lot of work and it takes a long, long, long time.

[Gary Vaynerchuk]

We are now in the era where entrepreneurship is cool for Everybody who is 35 and older. We grew up when it wasn't cool for everybody who's 25 and younger. People like me seem cool now. We were fucking dorks in the 80s and you have to understand that's fine. But what that makes me fearful of is the following. Unless you love your game, somebody else who loves it more is gonna work harder and smarter and beat you. Please understand that self awareness and patience

[Brizzy Briz]

are the foundation of a happy, successful business.

[Gary Vaynerchuk]

And they are words that are not

[Brizzy Briz]

being talked about at all.

[Gary Vaynerchuk]

You know why so many people here don't have the Instagram following they want or aspire to? It's because every fucking piece of content

[Brizzy Briz]

you put out is selfish, not selfless.

[Gary Vaynerchuk]

You're pandering to short term metrics and putting out shit that you're not even happy about. Cause subconsciously, you know it will do better than the shit that you actually

[Brizzy Briz]

want to talk about.

[Gary Vaynerchuk]

We are living in really interesting times. And I come here this Evening, we

[Brizzy Briz]

with one specific agenda, which is unless

[Gary Vaynerchuk]

you are 100% committed to your audience and playing a ridiculous Long game. You are going to become more and more vulnerable every day because people that are are gonna put out content. Do you know how many fucking scam artists I fucked up by giving out all my information for free? There is no $8,000 ebook with me. And that is what is going to happen everywhere.

[Brizzy Briz]

Whoever brings the most value is going to win.

[Gary Vaynerchuk]

And unless that's your framework, you will become vulnerable. And I highly recommend you heed this call.

[Brizzy Briz]

I highly recommend it.

[Gary Vaynerchuk]

How many people here have more than 10 employees?

[Brizzy Briz]

Raise your hand.

[Gary Vaynerchuk]

Really interesting subject for me.

[Brizzy Briz]

I've been spending a ton of time on.

[Gary Vaynerchuk]

It's amazing to me, for whatever reason,

[Brizzy Briz]

DNA wise how I believe that I

[Gary Vaynerchuk]

have a thousand employees and that means I work for a thousand people versus

[Brizzy Briz]

they work for me.

[Gary Vaynerchuk]

I'm watching enormous mismanagement at people with employees. How do I motivate my employees to care like me?

[Brizzy Briz]

You don't.

[Gary Vaynerchuk]

You want your employees to care like you? Give them equal equity like you have. You know, I'm watching all these patterns and it's just really exciting for me to try to get people to understand

[Brizzy Briz]

what's happening and what the opportunity is. And that, my friends, is we are now finally at maturity of the Internet. People have it on their phone 24 7. We are at scale. We're in the mix now. This is real life. This is secondary. You don't like it, sorry, but that is how it's playing out. And unless you are good at this, you become unbelievably vulnerable.

[Gary Vaynerchuk]

So let me sneak in some tactics

[Brizzy Briz]

before I go into Q and a

[Gary Vaynerchuk]

couple things that are just important. And I know a lot of people look to me for, I never know what's next. You know, inevitably somebody's gonna ask me, gary, but what's the next platform? You're always so right.

[Brizzy Briz]

I don't know.

[Gary Vaynerchuk]

I just know what's current. And a lot of times that feels like I'm predicting.

[Brizzy Briz]

But all I'm doing is moving quickly in the reality.

[Gary Vaynerchuk]

Here's what I can tell you is

[Brizzy Briz]

going on in Australia specifically.

[Gary Vaynerchuk]

If you are not producing an enormous amount of content for LinkedIn, you are missing out on Facebook 2011. Regardless if you're B2B or B2C. Whether you sell bikinis direct to consumer or you have a consulting firm, if you are not producing content right now for LinkedIn, you are missing a monster opportunity. The organic reach. Just posting on LinkedIn as if it was Facebook nine years ago is at a level that I haven't seen since Facebook. I couldn't Recommend it more for every single person here, regardless of your business. It has gone away from being a recruiting tool to a content microphone. Number two, influencer marketing. It continues to be one of the most underpriced executions in the world. It's gotten mature. There are absolutely people with huge followings that are now overpriced. But the long tail of influencer marketing is a remarkable arbitrage and I highly recommend you get more educated on that environment. TikTok.

[Brizzy Briz]

TikTok is fascinating to me because I

[Gary Vaynerchuk]

keep watching people make the same mistakes over and over. Literally the same person that shit on Instagram seven years ago saying it was for their kids and and then tried to catch up two years ago is shitting on TikTok right now saying it's their kids. Hey everybody, hope you're enjoying the podcast right now. Make sure you follow the podcast.

[Brizzy Briz]

That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

[Gary Vaynerchuk]

And enough people over the age of 20 are going on the platform at scale that now for this entire room. If you're a 67 year old lawyer, I want to know what the fuck your TikTok strategy is. And so for me, everyone's always looking for. It's amazing. They want the answer and then when you give it to them, they want to push against it. It's right in your face.

[Brizzy Briz]

I highly recommend you start auditing and

[Gary Vaynerchuk]

spend five to 10 hours on TikTok consume. You'll see plenty of dumb shit, plenty of lipping and dancing and music. But be thoughtful, search your hashtags and see what's in there. This takes work.

[Brizzy Briz]

I spend all my hours listening.

[Gary Vaynerchuk]

It seems like I'm always talking. It's cause I spend every second you

[Brizzy Briz]

don't see me listening, I watch.

[Gary Vaynerchuk]

Those three observations are tried and true. I will, as you know how many people here consume my content.

[Brizzy Briz]

Thank you.

[Gary Vaynerchuk]

I will, like you've seen me do, replay this exact video in nine years basically with a headline of Brizzy, I fucking told you. Why didn't you do it? This is what's going to happen. So please heed those three opportunities and get educated. If you look why the fuck are you here? Like, if you're here for some reason, which is I assume you want something good to happen after you fucking allocated this day for me. If you've allocated this time, which I'm so humbled by to listen to this information, I'm desperate to figure out how to get you to do Something with the information to be in a place where you want more for yourself, whatever that may be. Happiness, dollars. I don't get to judge you, do you? Please do the 10 hours of work

[Brizzy Briz]

that I just asked you to do,

[Gary Vaynerchuk]

to actually read and watch on those three executions and, and do something.

[Brizzy Briz]

My friends, you can't read about push ups. You have to do them. You can't read or listen to what I'm saying.

[Gary Vaynerchuk]

You have to do it.

[Brizzy Briz]

And that's what got me over the last three years into this part of it. I couldn't understand five or six years

[Gary Vaynerchuk]

ago when I was handing you the

[Brizzy Briz]

keys, why you weren't dropping, driving that car. And what I ended up realizing was it was all up here.

[Gary Vaynerchuk]

There's a stunning amount of fear in

[Brizzy Briz]

this room about putting out content. How you look, what you're gonna say, what are the comments gonna say.

[Gary Vaynerchuk]

Just a crippling amount of inaction because of the fear of people's opinions that you don't even know. And even worse, opinions of the people you love the most. And so for me, that has become

[Brizzy Briz]

an incredibly important place for me to focus on.

[Gary Vaynerchuk]

So for me, I just have no

[Brizzy Briz]

interest in being half pregnant. I have no interest in being stuck in the middle. There's only two things for me, the

[Gary Vaynerchuk]

macro, which is, why are you living

[Brizzy Briz]

your life based on other people's opinions? And then the micro, what are the

[Gary Vaynerchuk]

tactics, the individual executions that actually get

[Brizzy Briz]

you to what you want?

[Gary Vaynerchuk]

The biggest thing that I would love for this room to start doing is to start really thinking about the notion of being great at producing written words, audio and video per the ten platforms,

[Brizzy Briz]

so that it's contextual to the platform.

[Gary Vaynerchuk]

I just pushed a lot of you to do LinkedIn.

[Brizzy Briz]

Looking at this room, 11 of you will do it.

[Gary Vaynerchuk]

Of those 11, if you're listening right now, remember this. When somebody's on LinkedIn and going through the content, they're in a business mindset. When they're on Instagram, they're in an entertainment mindset. So the way you convey your message is extremely important.

[Brizzy Briz]

The adjectives you use, the analogies you use, the examples you use, it has to base on the psychology.

[Gary Vaynerchuk]

Every one of us is in a different place.

[Brizzy Briz]

We, when we're on different platforms, you

[Gary Vaynerchuk]

have to pander, you have to be contextual to that. So whatever you have to say about what you're doing, make sure you're being empathetic and strategic to how they're thinking

[Brizzy Briz]

when they see it. That is why I do well on each platform. I strategize around the content in reverse

[Gary Vaynerchuk]

engineering the psychology in the same way

[Brizzy Briz]

that I'm trying to do that as I'm on this stage right now. What? For an audience that has so much

[Gary Vaynerchuk]

content that they've consumed for me, can

[Brizzy Briz]

I say right now, it's why I

[Gary Vaynerchuk]

took 40 minutes and switched it, because you can hear this shit every fucking day.

[Brizzy Briz]

Because I'm consistent as fuck. But what I get to do right now is use the Q and A to be contextual as shit. Thank you, Brizzy.

[Gary Vaynerchuk]

I'm ready for questions.

[Brizzy Briz]

What's up, bro?

[Sanjay]

Yo.

[Gary Vaynerchuk]

Yeah.

[Brett Campbell]

Is it on? Yeah, we're on.

[Michael]

What's your name?

[Brett Campbell]

How you doing, Gary? I'm Brett Campbell, co founder of Klaxon, or a digital growth agency. I had the opportunity on Tuesday to fly down and hang out with Grant Cardone for a couple of hours and got to interview him. And I asked him this particular question, and believe it or not, probably for the first time, he actually stopped and paused and actually had to think of an answer. And I wanted to ask you the same question. So imagine Mark Zuckerberg slides into your DMs. He says, hey, Gary, what's up? You're like fucking hustling. He's like, of course you are. I want to ask you one thing. And he says, gary, I want you to take over Facebook tomorrow.

[Brizzy Briz]

Good.

[Brett Campbell]

And you can post one post that every single user on Facebook will see for the entire day. What would that post be?

[Gary Vaynerchuk]

How can I help you and why?

[Brizzy Briz]

Because I want to help. I didn't have to fucking think.

[Gary Vaynerchuk]

I don't have to fucking think. Fell. When your framework is selfless, the answer is easy. When your framework is selfish, it's hard. What up?

[Michelle]

Hi, Gary, I'm Michelle.

[Gary Vaynerchuk]

Hi, Michelle.

[Michelle]

I'm from Selfie Frames Australia.

[Brizzy Briz]

It's nice to meet you.

[Michelle]

You too. I started the business as a little side hustle, basically to pay debts and tax bills.

[Gary Vaynerchuk]

Okay.

[Michelle]

And I stumbled across you, and you gave me a kick in the ass to realize that it can be something bigger than just paying off shit.

[Gary Vaynerchuk]

Great.

[Michelle]

So I've just got this whole, I've moved from just shitty life paying off bills to, holy shit, this could be a big thing.

[Brizzy Briz]

I like that.

[Michelle]

With regard to your posts on social media, how you're saying, don't be selfish about it?

[Brizzy Briz]

Yes.

[Michelle]

I'm selling frames that are customized for parties and stuff.

[Gary Vaynerchuk]

Okay.

[Michelle]

How am I supposed to make that unselfish? Like, how am I supposed to help people? Like, you help people every day with the Shit that you do. But I'm selling frames for parties. How do I.

[Gary Vaynerchuk]

Easy. What's amazing is, think about the answer I just gave. You could just post, hey, I make frames for parties. But if you have any questions about parties in general, and now you may

[Brizzy Briz]

not have the answers, but you just

[Gary Vaynerchuk]

have to start with, what else can I give you within the framework of

[Brizzy Briz]

my ecosystem, the reason I built the

[Gary Vaynerchuk]

biggest wine show on the Internet in the mid 2000s was I wasn't trying to sell wine.

[Brizzy Briz]

I was trying to educate people about wine. And if I happened to sell wine, I was thrilled.

[Gary Vaynerchuk]

There's nothing, by the way, back to the last thing. There's nothing wrong with being selfish. I'm selfish. I want to buy the New York Jets. The value, though, is the punchline. When you slow it down and you play over 50 years, when you give more than you take, you end up with a fuckload. And so what you can do is by. You can start by asking a question. You can literally go back to your seat right now, take the camera on whatever you're posting on and say, hey, I've been telling you about the frames, right?

[Elise Grace]

Yeah.

[Gary Vaynerchuk]

What do you guys want for me? What else can I be doing for you? What questions do you have for me?

[Brizzy Briz]

And then read those questions and that will give you the insight to how you bring value.

[Gary Vaynerchuk]

I didn't know that I needed to

[Brizzy Briz]

talk about parent and kid dynamics.

[Gary Vaynerchuk]

I just read all the DMs from

[Brizzy Briz]

the parents and the kids, and that

[Gary Vaynerchuk]

led me to having an understanding that there was something there to talk about.

[Michelle]

Okay, got it.

[Peter]

Awesome.

[Michelle]

Thank you so much,

[Brizzy Briz]

Gary. Ash Kerwin.

[Liam]

How do you disagree with the status quo?

[Gary Vaynerchuk]

By raising your audience's heart mass without seeming like a know it all, a

[Brizzy Briz]

heckler, or a troll by ending up being right, correct. Thank you for everything you do, mate.

[Gary Vaynerchuk]

And that's the punchline right, to that answer. Like so many of the things I

[Brizzy Briz]

say at first are pushed against, which I respect. When you're innovating, mate, and pushing against the status quo, people are going to disagree with you. That's the nature of it.

[Gary Vaynerchuk]

I don't think that I deserve to be right.

[Brizzy Briz]

I just know that if I am

[Gary Vaynerchuk]

right, over time, it builds reputation.

[Brizzy Briz]

I get away with a lot more today than I did 15 years ago because of being historically correct.

[Ethan]

Hey, G', day, Gary.

[Brizzy Briz]

G'. Day.

[Ethan]

My Name's Ethan. I'm 19. I'm a uni shooter at the moment and I've been following for years now. I love all the stuff you're doing with your cloud and dirt, your empathy, wine, vaynermedia, all the stuff. I love how you like diversification, really, with your portfolio. My question really was, at this point, I know I'm young and patience is key. I've got a lot of different avenues I like that appeal to different morals and things that I value. Okay, how do you give that 100% to everything? Or because, like, I feel like I'm giving 20% to five different things to add up to.

[Brizzy Briz]

I'd probably, you know, listen, there's a lot of ways to do this, right? So the way I stay focused is by not being focused.

[Gary Vaynerchuk]

That's my DNA.

[Brizzy Briz]

I need a lot of stimuli. And my big game is if I'm throwing 30 balls in the air, if eight fall A. I don't care about your collective judgment that I had eight things fail and I still have 22 balls in the air.

[Gary Vaynerchuk]

That's what works for me.

[Brizzy Briz]

I have tons of people, I surround

[Gary Vaynerchuk]

myself who are only good at having one ball, and they crush that ball like crazy.

[Brizzy Briz]

And that's amazing too. What I would say for you is you can play both.

[Gary Vaynerchuk]

You can try to go five times 20%.

[Brizzy Briz]

See what that does.

[Ethan]

Okay.

[Gary Vaynerchuk]

You may learn during that time that you actually love number four, and you decide to give that 80% and the others five.

[Ethan]

Yeah. Okay. Well, I'm just thinking at that point, 100. I always got the fear of, like, if I got 100%, I'm gonna fuck up. And then I've just answered the question,

[Gary Vaynerchuk]

you know, where you're.

[Brizzy Briz]

Where it's an issue.

[Ethan]

Yeah.

[Brizzy Briz]

You're thinking,

[Ethan]

Yeah, I overthink, bro.

[Brizzy Briz]

Everybody overthinks.

[Gary Vaynerchuk]

Everybody's so fucking insecure about losing that they think, which makes them never do, which keeps them away from losing. Reverse it, and don't give a fuck about what people think about your loss.

[Brizzy Briz]

And shit gets real fun. I love fucking losing.

[Gary Vaynerchuk]

I do.

[Brizzy Briz]

Laughy guy,

[Gary Vaynerchuk]

You're part of a generation

[Brizzy Briz]

that was protected from losing. You need to break the fuck out of it.

[Ethan]

Okay. Thank you, Gary.

[Brizzy Briz]

You got it,

[Alex]

Gary V. Yo, My name is Alex.

[Brizzy Briz]

Alex.

[Alex]

And firstly, I want to thank you because in my opinion, you're the motherfucking man of the Internet in the 21st century. My question to you is, as someone who's Slavic, myself, I come from real old school wog parents, right? In my gut, I know I'm getting everything, but how do I showcase that? Or keep their fear out of my mind when all they want is the traditional get married, get a house get kids. Whereas in my mind, I just. I just want to figure it out. And I've happily just quit my 10th job. I'm going to keep going after it till I figure it out. But, man, you know what Slavic parents are like, man. How do you balance both but go after it all at the same time?

[Brizzy Briz]

By recognizing how sweet it is when you succeed on your own terms, how proud they'll be about you.

[Gary Vaynerchuk]

Too many, too many kids struggle with

[Brizzy Briz]

conflict with parents in the short term without realizing that parents always fall into line after you're successful. And by also having the humility that if you're wrong, to admit that you're wrong 20 years from now and adjust.

[Gary Vaynerchuk]

You know what I mean?

[Brizzy Briz]

Listen, everybody at some level, whether they have good parents or bad parents, want to make their parents proud.

[Gary Vaynerchuk]

It's a fucking inherent thing of coming out of somebody's body.

[Brizzy Briz]

Body, right? It's. It is.

[Gary Vaynerchuk]

When I say, don't listen to anybody

[Brizzy Briz]

and go quiet, I mean everybody, especially parents, spouses, siblings, especially.

[Gary Vaynerchuk]

But here's the key. When you just said, gary Vee, I think you're the motherfucking man. Where people get caught is they get

[Brizzy Briz]

too high on compliments, they.

[Gary Vaynerchuk]

And too low on insults. Nothing makes me happier than when I read my comments where one post is, gary Vee, you're just hot air.

[Brizzy Briz]

Fuck you, right?

[Gary Vaynerchuk]

And the next one's like, gary, you're fucking Jesus. You walk on water.

[Brizzy Briz]

And I look at those two and

[Gary Vaynerchuk]

I'm like, this is why I'm gonna win.

[Brizzy Briz]

I can't hear either of them.

[Gary Vaynerchuk]

Where so many of you are fucking

[Brizzy Briz]

up is you hear the cheering, but you're crippled by the booing.

[Gary Vaynerchuk]

You're addicted to the cheering, but you

[Brizzy Briz]

don't want to hear the booing. I respect both equally, which means I can't hear either.

[Gary Vaynerchuk]

Either you're gonna be right or they're gonna be right.

[Brizzy Briz]

I feel the way you delivered your

[Gary Vaynerchuk]

sentence that you're gonna be right.

[Brizzy Briz]

I think you need to limit how much you listen to them.

[Alex]

I appreciate you. I'll see you soon.

[Brizzy Briz]

See you soon.

[Michael]

Hey, Gary, how are ya?

[Gary Vaynerchuk]

You lost your voice? No, this is your actual fucking voice.

[Michael]

It is, actually.

[Gary Vaynerchuk]

All right.

[Michael]

It is my voice. I love it.

[Gary Vaynerchuk]

It's fucking rad.

[Michael]

I know.

[Gary Vaynerchuk]

I've been told that I'm weirdly attracted to you.

[Michael]

That's fucking scary.

[Brizzy Briz]

Go ahead.

[Michael]

I'm Michael from the sunny coast in Queensland. I've been following you for about two years.

[Gary Vaynerchuk]

This is not your fucking voice, bro. It is. All right, all right.

[Michael]

All right, sorry. I work in aged care. I work with old people. I do that as a full time job.

[Brizzy Briz]

That's the best.

[Michael]

I work with hundreds olds, hundred year olds. And I find that very, very. And rewarding.

[Brizzy Briz]

I agree.

[Michael]

And a lot of people hate to talk about death.

[Brizzy Briz]

Yes.

[Michael]

Like they're fucking shit scared.

[Brizzy Briz]

Yes.

[Michael]

Talking about death. So I want to start up. I want to start talking about death. Death. And having young people come into my field so I get more young people,

[Brizzy Briz]

I love that into my field.

[Michael]

So what's advice can you give me?

[Gary Vaynerchuk]

Talk about it.

[Brizzy Briz]

That's the advice?

[Michael]

Yeah, talk about it.

[Brizzy Briz]

You said you wanted to talk about it. Yeah, my advice is to talk about it.

[Gary Vaynerchuk]

You know, this is what I set my opening chant with. Right, which is you've been consuming my content.

[Michael]

Yes, I have.

[Gary Vaynerchuk]

I don't think there's any confusion that I think you should be making content.

[Brizzy Briz]

The question is, why haven't you?

[Michael]

I have, yes.

[Gary Vaynerchuk]

More.

[Michael]

All right. More.

[Gary Vaynerchuk]

More. You have a podcast. Tell the truth because I'll check and blow you up.

[Michael]

I did a.

[Brizzy Briz]

You don't have the podcast. Next.

[Michael]

No, no, no, I do. I got Twitter.

[Gary Vaynerchuk]

No, no, Twitter's not a fucking podcast, bro. The fuck are you talking about?

[Michael]

No, I don't have a podcast. No.

[Brizzy Briz]

Right, thank you.

[Gary Vaynerchuk]

You need a podcast.

[Brizzy Briz]

I think I've made myself perfectly clear.

[Gary Vaynerchuk]

You post five times a day on LinkedIn.

[Brizzy Briz]

No, no, I don't.

[Gary Vaynerchuk]

I'm gonna fucking check, so don't bullshit.

[Brizzy Briz]

We'll blow you up on here.

[Gary Vaynerchuk]

How many times do you tweet a day?

[Michael]

Twice.

[Brizzy Briz]

Cute, brother. The answer is content.

[Michael]

Okay.

[Gary Vaynerchuk]

You're one video away from striking a chord and having 20 million Australians know what you think about death. Give yourself that chance. We need to stop playing in our own heads and we start.

[Brizzy Briz]

Need to start playing in real life. Make content. Okay, mate, you got it.

[Michael]

Thanks, guy.

[Brizzy Briz]

You got it, brother.

[Dylan]

Gary.

[Brizzy Briz]

Bro.

[Dylan]

Dylan.

[Brizzy Briz]

Dylan.

[Dylan]

I'll keep a longer story short in respect of everyone else's time. Been through the ringer, nearly lost my marriage, did lose a business. Went back to working for someone, got the craps with that and have built out a business since then because if I found a certain. Well, he probably found me a guy on Facebook who tended to swear and didn't have a lot of patience for people. So one, I just wanted to take this opportunity to thank you and I didn't want to have the regret with death that I didn't do that in person.

[Gary Vaynerchuk]

Thank you.

[Dylan]

You've got no idea, mate. You've completely Changed my whole entire fucking life.

[Brizzy Briz]

Thank you so much.

[Dylan]

Crazy.

[Brizzy Briz]

Thank you.

[Dylan]

The question, though, I have, unfortunately, because I went through that not so great period, I had a very young family at the time, and I think that period of time is actually damaged a little bit of the psychology of my eldest son.

[Brizzy Briz]

Okay.

[Dylan]

And he, he doesn't. He doesn't cope well at all with anything. Change is one of the biggest things he struggles with. If we say we're going to do something and we change it midway through, it just reels on it.

[Brizzy Briz]

Understood. Have you got any advice before you go any further? Please don't just jump into the thought that that period is what created that. It's super important that you don't over judge yourself. It may have, but with all due respect, it may have not. That just might be a DNA trait from your great Uncle Gilbert, I'm told.

[Dylan]

I was a little bit like that myself as well when I was young.

[Gary Vaynerchuk]

Even better.

[Brizzy Briz]

So before you start this process of beating you the fuck up, one of the biggest things that I'm trying to figure out, and I'm super early, which is why I'm not talking about it, but before we worry about the judgment from the outside, most people are crippled by the judgment of themselves through themselves, without realizing somebody else put that judgment in them. So before we even allow the framework that your actions did that, I'd like to take a step back, because the second you can take a little of that pressure off, it changes the way that you can maybe deal with it.

[Dylan]

Yeah.

[Brizzy Briz]

You know, also, how old is he?

[Dylan]

12.

[Brizzy Briz]

I mean, it's early. And all you have to do is love and listen, you can't impose what you want him to be. You need to watch carefully and react to what he actually is.

[Gary Vaynerchuk]

If he doesn't like change, he may

[Brizzy Briz]

not be an entrepreneur. And guess what? That's amazing. I have no interest in my children being entrepreneurs. I have interest in them loving what they do the way I love what I do. And whether that makes $4 a year or not, that's it. And by the way, I'm not gonna

[Gary Vaynerchuk]

give them any of my money either.

[Brizzy Briz]

So if they make $4 a year, they're gonna fucking live on $4 a year. And guess what? There's a lot of fuckers in this room making 40,000 a year that are way happier than the millionaires in this fucking hall.

[Dylan]

Thank you, Gary. I love you, man.

[Brizzy Briz]

I love you back.

[Unidentified Entrepreneur]

Hey, what's going on, Gary?

[Gary Vaynerchuk]

Life is good, bro. Great shirt.

[Unidentified Entrepreneur]

Thanks, man. Made it myself.

[Brizzy Briz]

Nice.

[Unidentified Entrepreneur]

Hey, so I own three businesses at the current stage. One's a nightclub, one's also a touring company. Nightclub's doing a golden year. Last three years have been golden. Lineup absolutely out the door, smash, packed. The touring is really good. Toured Tiger a few months ago, sold out was good. I started a side hustle a couple years ago when I first met you, Gary, and I asked you and you actually used that piece of content on your Instagram and other social medias. I don't know if I rang a bell to you then, but I basically asked you, I said, oh, my nightclub's called Shades, my touring company is called Shades. Everybody's telling me, don't call your printing company Shades. You said, fuck them. I did that. It's now called Shades Custom Printing. Things are going good, man. I went from a little pop up store inside like a little marketplace sort of thing to now having a permanent store. All three businesses, man, turned over $4.5 million. I just want to say a massive thank you and also, can I take a selfie? So every time I go on to Shade's custom printing office, we've got a photo of you and me there. Just to say thank you.

[Gary Vaynerchuk]

Come up. Let me. While he's coming up, let me, Let me tell you what I remember about that question.

[Brizzy Briz]

And back to trying to make this valuable for everybody. Always pay attention to who's giving you the advice.

[Gary Vaynerchuk]

What I remembered about your question, I

[Brizzy Briz]

remember it was the people that were

[Gary Vaynerchuk]

telling you to not call it. Shades haven't built a business. There's too many people here taking advice

[Brizzy Briz]

from people that have never done it themselves.

[Gary Vaynerchuk]

I always like to take advice from

[Brizzy Briz]

an executor over an educator.

[Gary Vaynerchuk]

You can save it. Yo.

[Brizzy Briz]

Hey, Gary, how are you?

[Henry]

Henry?

[Brizzy Briz]

How are you, Henry?

[Henry]

Yeah, I'm good, thanks.

[Brizzy Briz]

Great.

[Henry]

So, you know, I'm one of those talkers that say, like, I want to make a business and all that stuff. And I've been doing a little soul searching and like, you know how every business you want to help people and I do find like a lot of fulfillment when I like, you know, help people and like go out and do stuff for people. But at the same time I'm kind of like perplexed right now because I'd much rather spend like an afternoon playing basketball than going to volunteer somewhere. So that's fine. I'm just wondering, am I like a hypocrite right now or. Yeah, I'm just.

[Brizzy Briz]

No, you just like fucking basketball.

[Unidentified Entrepreneur]

So.

[Henry]

So then in terms of like passion

[Brizzy Briz]

then, like, you should start A basketball business. Being serious.

[Henry]

Okay.

[Gary Vaynerchuk]

Why do you want to have a business?

[Henry]

Well, as a means to end, basically.

[Brizzy Briz]

You could work somewhere as a means to an end.

[Henry]

Yeah.

[Brizzy Briz]

You know, that's the thing that I'm trying to really have conversations around.

[Gary Vaynerchuk]

This new notion that everybody needs to

[Brizzy Briz]

have a business is laughable. Nine out of 10, you know, small businesses fail.

[Gary Vaynerchuk]

Nine out of 10, people never even

[Brizzy Briz]

try to do a small business. It's hard. It's a talent. Everybody thinks, like, now because of the way the Internet works and entrepreneurship is cool, that, like, I'm gonna have a business that's, like, everybody saying, I'm gonna play professional basketball. That's nice. But, you know, my intuition is you don't have to have a business.

[Henry]

Right. But also in terms of, like, if you say your passion is helping people, but you'd much rather do something else,

[Brizzy Briz]

you can't fucking help people 24, seven every day.

[Henry]

Yeah, right.

[Gary Vaynerchuk]

It's. It's likely that playing basketball helps you help people.

[Henry]

Yeah, True.

[Sanjay]

Yeah.

[Henry]

Yeah. All right, good. All right, Thanks a lot.

[Brizzy Briz]

Hey, Gary.

[Gary Vaynerchuk]

What's up, bro?

[Unidentified Audience Member]

I'm buying from Brisbane. And, dude, I just want to say thank you for just being such an inspiration to my generation and the generation to come.

[Gary Vaynerchuk]

It's.

[Brizzy Briz]

Thank you.

[Unidentified Audience Member]

Awesome.

[Brizzy Briz]

Thank you.

[Unidentified Audience Member]

My biggest question right now is the fact that I completely agree with you, like, what you're saying 100 do content and be in for the long term. That's the 20 80, 80, 20 rule. You do the basic clouds and dirt as you talk about. Biggest question is that not necessary? Why don't we don't. Why don't we do it? Because there's a massive knowing doing it. But especially as we get more information, it's more about how do we get shit done, how can we make the rubber hit the rope and also stick

[Brizzy Briz]

to it by liking it.

[Gary Vaynerchuk]

Like, if you think it's a chore, you're fucked. You like that one? It's true, though, that, like, if you're doing content hardcore.

[Brizzy Briz]

Cause I told you so, but you hate it.

[Gary Vaynerchuk]

You're finished. Which is why I keep talking about self awareness. This is why I'm so scared that I'm the Pied Piper for making content, because I have a unique personality.

[Brizzy Briz]

I want to remind people that there

[Gary Vaynerchuk]

are plenty people bigger than me, more

[Brizzy Briz]

successful than me, that are very introverted and just write incredibly well and don't make a single charismatic video in their lives.

[Gary Vaynerchuk]

You have to make content that works for you.

[Brizzy Briz]

Does that make sense?

[Gary Vaynerchuk]

That's why when I Created in that interview with that kid. The document, don't create it. Unlocked for so many people because they

[Brizzy Briz]

were crippled by being creative, because they're not creative. But documenting was easy.

[Gary Vaynerchuk]

It's why I like podcasts, because you

[Brizzy Briz]

can have a guest on and you

[Gary Vaynerchuk]

just have to ask questions and their

[Brizzy Briz]

content is being made.

[Unidentified Audience Member]

So ultimately, you just need to choose the shit sandwich you want to eat consistently.

[Brizzy Briz]

No, you. You have to find a sandwich that doesn't taste like shit.

[Unidentified Audience Member]

Fair point. Fair point.

[Brizzy Briz]

Thanks, Gary.

[Gary Vaynerchuk]

Gary.

[Berkan]

Hey, how you going? My name is Berkan. Firstly, I fucking love you.

[Dylan]

You're a legend.

[Berkan]

And secondly, my question relates to TikTok. You kind of spoke about it a little bit towards the end there, but I was already in the line and it was too late to change my mind and not ask the question.

[Unidentified Entrepreneur]

Go ahead.

[Berkan]

So here we go. Strategies in terms of TikTok, I am a sales coach currently, and I want to start posting more on TikTok. I do Instagram and Facebook already. What do you recommend?

[Gary Vaynerchuk]

Any sales.

[Brizzy Briz]

I would do 10 things the way you exactly do them elsewhere and watch them not work. I would consume a shitload of content on TikTok and see trends, and then I would mimic those trends in your interpretation. For example, one of the trends on TikTok is to actually film another phone of your content on a different platform and talk over it. So you could literally take one phone, play your sales video on Facebook, and

[Gary Vaynerchuk]

then record with another phone and talk

[Brizzy Briz]

over and say, hey, kids, because, you know, it's younger. This is what I'm saying on Facebook. The version for you to practice now is this.

[Gary Vaynerchuk]

See where I'm going?

[Ethan]

Yeah.

[Unidentified Young Man]

100%.

[Gary Vaynerchuk]

You have to come up.

[Brizzy Briz]

You have to consume.

[Gary Vaynerchuk]

The reason I always do well is

[Brizzy Briz]

I listen for hundreds of hours before I talk.

[Gary Vaynerchuk]

It's not obvious to you because you're only seeing the talking part.

[Brizzy Briz]

You don't see the 14 hours that I put in in listening to TikTok content on the flight here. Right.

[Gary Vaynerchuk]

It's the same reason I'm gonna crush sports cards.

[Brizzy Briz]

This flight here wasn't TikTok. It was sports cards. You know, eventually everyone's gonna be like,

[Gary Vaynerchuk]

how are you right about soccer and

[Brizzy Briz]

wrestling and basketball cards?

[Gary Vaynerchuk]

It's because I read for 14 hours

[Brizzy Briz]

the sale prices on auctions on those categories and then read articles and then

[Gary Vaynerchuk]

went on Twitter and searched what people were talking about. I put in the fucking work. You don't need me to give you

[Brizzy Briz]

the strategy for TikTok.

[Gary Vaynerchuk]

Go live in TikTok for 100 hours

[Brizzy Briz]

and you'll figure it out.

[Gary Vaynerchuk]

Cool, thank you.

[Brizzy Briz]

You got it.

[Honey]

Gary, what's up?

[Brizzy Briz]

What's good?

[Honey]

My name's Honey.

[Gary Vaynerchuk]

Honey, yes.

[Honey]

So I've just on my first client doing social media marketing only a couple weeks ago and the first thing I did was buy a ticket to come see you.

[Brizzy Briz]

Okay, thank you.

[Honey]

I realized actually knew this before I got here, but I am a very little fish. I don't know shit. That's actually really exciting because I actually gave my number to someone who has a global digital marketing agency just an hour ago.

[Brizzy Briz]

Good for you.

[Honey]

My question will actually want advice? I just recently became a single mom.

[Brizzy Briz]

Okay.

[Honey]

And my son is three.

[Gary Vaynerchuk]

Okay.

[Honey]

Well on this journey I guess I'm fucking terrified, but I'm also very excited.

[Brizzy Briz]

That's good.

[Honey]

Just any piece of advice. 1.

[Brizzy Briz]

First of all, everything I hear feels really good to me. You know, I think it's natural if you're a single mom with a three year old who's starting a business to both be excited and to be fearful. But let me promise you this, showing your child how to live versus telling them how to live always works out in the end. So any moment that you feel, you know, selfish or guilty that you're putting into the business and not the three year old pays out more dividends than a lot of parents feel at the time. So I would just tell you to not over judge yourself during this process.

[Honey]

Thank you so much.

[Brizzy Briz]

You're welcome. Super true.

[Sanjay]

Gary, my man. My name's Sanjay. How you doing?

[Brizzy Briz]

Really well, man.

[Sanjay]

That's the way, man. Mate. I work 70 to 80 hour weeks like a lot of people in here, but at the end of every day I'm absolutely exhausted, no energy left. But I noticed there's some entrepreneurs like yourself, you guys seem to generate more energy. The more you work, the older you get. How do you do it? How do you get that energy?

[Brizzy Briz]

I collapse when I walk in. Like when I walk in at 11 or 12pm, I'm asleep within 8 seconds.

[Sanjay]

How are you bringing all that energy all day? Where's it coming from?

[Brizzy Briz]

I really like what I'm doing. You know how much energy I had in school? Dick. I think the more you like it.

[Gary Vaynerchuk]

And listen, there's also like, you know, that's like me asking you how you have a great head of hair. Like at some level some people just have DNA.

[Brizzy Briz]

Like I've always had a fuckload of energy. That's just what I was given, right. So I also think for me specifically the combination of natural Energy that was

[Gary Vaynerchuk]

handed to me with whatever chemical infrastructure

[Brizzy Briz]

I have, plus genuinely liking what I do. That's how.

[Sanjay]

So you say the passion and the love is where you get the energy from, bro.

[Brizzy Briz]

Every single person that chases cash over loving the process ends up far less happy than people think. All of them. That's my answer.

[Sanjay]

I'm on it, man. Thank you.

[Brizzy Briz]

You got it. Hi, Gary, how are you?

[Marissa]

I'm good.

[Liam]

How are you?

[Brizzy Briz]

Super duper.

[Marissa]

It's good to hear.

[Brizzy Briz]

Thank you.

[Marissa]

My name's Marissa.

[Brizzy Briz]

Hi, Marissa.

[Marissa]

I'm in the IT industry.

[Gary Vaynerchuk]

Okay.

[Marissa]

So my whole family and friends come to me for IT advice.

[Brizzy Briz]

Right.

[Marissa]

And I'm a software tester full time. And I have my part time web design business because my family wanted me to make them websites.

[Brizzy Briz]

Understood.

[Marissa]

And I also have a ton of ideas, but I don't know if I should do all of them at once or should I just focus on one idea?

[Brizzy Briz]

What sounds more fun?

[Marissa]

All of them do that. Okay, good. Thank you, Gary.

[Gary Vaynerchuk]

You're welcome. I really think that a lot of people are like me and want to

[Brizzy Briz]

do all of them. And people that tell you to focus on one are people that are successful at focusing at one, you know, and I'm successful at focusing at a lot.

[Gary Vaynerchuk]

I just think you should see your intuition through. And if you learn that you I'm good at it.

[Brizzy Briz]

A lot of people suck at it.

[Gary Vaynerchuk]

The best way to know what to

[Brizzy Briz]

do is to pick one. Do it.

[Gary Vaynerchuk]

Obviously, if you pick focusing on one,

[Brizzy Briz]

you'll never know if you're good at focusing on five. If you pick focusing on five and

[Gary Vaynerchuk]

you fuck up, you know, to go focus at one. It's how I think about employees.

[Brizzy Briz]

Hiring is guessing, firing is knowing.

[Gary Vaynerchuk]

So I spend very little time hiring.

[Brizzy Briz]

The answer is pretty much yes.

[Gary Vaynerchuk]

And that's where I think I flip

[Brizzy Briz]

a lot of things in the way that people do things.

[Gary Vaynerchuk]

That's worked for me and I see

[Brizzy Briz]

it working for others. Hey, g', day, Gary.

[Liam]

How are you?

[Brizzy Briz]

Real good, bro.

[Liam]

My name's Liam. It's funny you mentioned education before because my initiative supports young teachers.

[Gary Vaynerchuk]

Okay, great.

[Liam]

And hopefully making them not like the teachers that you might admire.

[Brizzy Briz]

I understand.

[Liam]

We're getting to a stage now where we're dealing with bigger, more established organizations.

[Brizzy Briz]

Okay.

[Liam]

Some are linked to the government.

[Brizzy Briz]

Makes sense.

[Liam]

When I've been dealing with them, the opinion has been very anti technology, very anti social media. Of course, when I talked to them, they were, you know, static web pages with no interactivity. No Instagram, no Facebook. But we have to work with them to get bigger.

[Gary Vaynerchuk]

Okay.

[Liam]

And they're almost seeing my opinions as, like, a threat or something along those lines.

[Brizzy Briz]

That's exactly what they think.

[Liam]

How would you. What would be your advice to help deal with an industry that's inherently negative about social media promotion?

[Brizzy Briz]

Not be at the mercy of it like you are now. You've built a model that relies on them, right? Yeah, I recommend not to. Otherwise, you have to play by their rules, which means you will get frustrated and quit eventually anyway. So I would reframe the model to have leverage outside of them, not play within them. Now, that's a fucking brain twist for you, because you're like, fuck, that means I have to start all over. That's what I'm actually telling you to do. If you're frustrated by it or eat the shit sandwich for the rest of your life because you chose to play within their fucking old school bullshit framework.

[Liam]

Well, conversations are kind of just beginning, so I'll go tell them that.

[Brizzy Briz]

I mean, you know where those conversations are going to end. Innovation is inherently against education. Education is built on the foundation of memorizing information. In a world where information is at your fingertips, that's a problem. We don't give a shit when it fucks up retailers, and we have new Internet retailers, but we're awfully romantic about education. Education's framework is broke. The Internet fucked it. That's not something I or you have anything to do with. But if you choose to play within it, you choose to play within it. It's like, kids that always hit me

[Gary Vaynerchuk]

up, like, gary, my parents are forcing me to go to fucking school. Like, I don't fucking want to do this. I want to start a business. I'm like, leave all these kids talking shit, but they want Mommy's money. Don't take Mommy's money and fucking start a business. Eat shit for a decade and do your thing.

[Brizzy Briz]

But no, everybody wants both. You're not gonna be able to have both, bro.

[Gary Vaynerchuk]

They're not gonna move.

[Brizzy Briz]

They'll appease you and run you around until you quit. So what?

[Liam]

Don't fight them.

[Gary Vaynerchuk]

You can't fight them.

[Brizzy Briz]

They have all the fucking leverage.

[Gary Vaynerchuk]

What, are you gonna fight him with

[Brizzy Briz]

that awesome coat you're wearing?

[Gary Vaynerchuk]

You can't fight something that has all

[Brizzy Briz]

the leverage you're asking. Got it?

[Henry]

Yeah.

[Brizzy Briz]

Whoever asks loses. Okay.

[Liam]

Cheers.

[Gary Vaynerchuk]

Cheers. Hey, Gary. What's up?

[Taran]

Hey, my name's Taran. I've been following you pretty much since day one.

[Brizzy Briz]

Thank you.

[Taran]

A few weeks ago, I had a dream about you. Don't worry, it was pg.

[Brizzy Briz]

I was actually hoping it was X.

[Taran]

Oh, that can be arranged.

[Brizzy Briz]

Go ahead.

[Taran]

And basically, I bumped into you after a talk and I gave you this really smart marketing idea. It's similar to the 62nd club.

[Gary Vaynerchuk]

Okay.

[Taran]

And then you were like, whoa, that's genius. Holy crap. And then you offered me a job and I was like, oh, holy crap.

[Dylan]

It's crazy.

[Unidentified Entrepreneur]

Crazy.

[Gary Vaynerchuk]

And then did we hug?

[Taran]

Took a photo. Yeah.

[Michael Otter]

Yeah, yeah.

[Michael]

Good.

[Gary Vaynerchuk]

And then.

[Taran]

And then I woke up and I saw an advertisement for this talking Brisbane. I'm like, either Instagram has access to my thoughts or God is telling me something.

[Brizzy Briz]

God's also telling you something.

[Taran]

So I had to come here and I was wondering if I could take a photo with you.

[Brizzy Briz]

You can.

[Arj]

Okay.

[Taran]

Awesome. And my question is, and I think it's true for some of the people in this room, is if you have no idea what business to start, like a lot of the resources online about scaling.

[Brizzy Briz]

Yes.

[Taran]

But like, I've done volunteer work for the past two years, psychology, business background, and I don't know what business to start at this point in my life. So how do we go about finding out what we want to do?

[Brizzy Briz]

You know, my big thing is at this young of an age, I think people should taste shit. I think of starting a business the way I think about finding out what your favorite food is.

[Gary Vaynerchuk]

I think you should just go to

[Brizzy Briz]

do things that intuitively feel potentially right. You know, you don't know exactly, but

[Gary Vaynerchuk]

you know, there's things you're interested in. And I would lean into those interests.

[Brizzy Briz]

Okay. You know, whether that's skateboarding or cooking

[Gary Vaynerchuk]

or on, you know, like education online or sneaker flip. Like you have interests and leaning into

[Brizzy Briz]

those, I think work.

[Henry]

Right.

[Taran]

So my interests are basically just. I like creative things and helping people.

[Michael]

Good.

[Taran]

So it's very broad.

[Gary Vaynerchuk]

You're gonna have to go narrow. You're gonna have to go more narrow. Like, you know, those are feelings you

[Brizzy Briz]

have, but you have interest underneath that. You, you know, painting is creative. Being an entrepreneur and coming up with business ideas is creative. Like, there's a lot of different versions.

[Gary Vaynerchuk]

You're gonna have to go to your point lower.

[Henry]

Yeah.

[Brizzy Briz]

You know, like, I also like helping people and being creative, but I manifested that into a wine business, into a client service business, into, you know, into content. You're going to have to go lower. Cool.

[Taran]

Awesome.

[Brizzy Briz]

Yeah.

[Michael Otter]

I go, michael Otter, how are you?

[Brizzy Briz]

How are you?

[Michael Otter]

My runcorn people. Anyways, there's none here.

[Gary Vaynerchuk]

That was devastating.

[Michael Otter]

So love you. Go Question. What are your top five tips for students fresh after graduating high school?

[Gary Vaynerchuk]

Top five advice for what, brother?

[Michael Otter]

For graduating high school.

[Gary Vaynerchuk]

Top five tips for graduating high school.

[Ethan]

No, sorry.

[Michael Otter]

Fresh after graduating high school.

[Brizzy Briz]

Got it.

[Gary Vaynerchuk]

Well, I mean, I think number one

[Brizzy Briz]

through five has to be self awareness.

[Gary Vaynerchuk]

So instead of giving you something generic,

[Brizzy Briz]

which is what the mercy is for me when I'm putting out content, let's go different. What are you actually asking me?

[Michael Otter]

Well, on script, but, yeah, your script.

[Brizzy Briz]

Like, yeah, there we go.

[Gary Vaynerchuk]

What. What are you.

[Michael Otter]

What are you trying to ask is what self drive should I have when I'm very high school? Where should I do? What should I go? What do I have no plans for after what I do? What do you want something out the box?

[Gary Vaynerchuk]

What the.

[Brizzy Briz]

Like, play with me here.

[Gary Vaynerchuk]

Like, those are that your regurgitating thesis?

[Brizzy Briz]

Like, play with me here a little bit.

[Michael Otter]

Like, what do you like the bloke from the start buying is selling on Amazon. I wouldn't mind getting to that.

[Brizzy Briz]

That's good. Yep, do that.

[Gary Vaynerchuk]

Okay, sweet. You know. You know what I mean, though, bro? Like, what I'm. What I'm outrageously passionate about is you're part of a generation. Like, yesterday, some kid in Sydney's like, bro, how do I get out of the rat race? He's 16. I'm like. I'm like, bro, you're not in the rat race.

[Brizzy Briz]

You know, like something outside of the box. That's theory, right? That's like jargon.

[Gary Vaynerchuk]

Like, to me, it's like, go basic. Like, if you enjoy.

[Brizzy Briz]

Look, you're talking to somebody. This last week, I was in Chicago

[Gary Vaynerchuk]

with my son and my best friend

[Brizzy Briz]

and some of the guys on my team, and we were at this baseball card convention. It was the first time I did being a baseball card dealer in 25 years.

[Gary Vaynerchuk]

I went to another dealer and bought

[Brizzy Briz]

a Wayne Gretzky rookie card for 200 bucks. I brought it to my table and

[Gary Vaynerchuk]

priced it at 260, and it sold.

[Brizzy Briz]

The high that I got on that

[Gary Vaynerchuk]

$60 flip is 5 trillion times much

[Brizzy Briz]

bigger of a high than the 6 figures I'll make to give this speech over this last hour.

[Gary Vaynerchuk]

They're not even in the same fucking universe.

[Brizzy Briz]

I love that. Right?

[Gary Vaynerchuk]

That's what you need to figure out.

[Brizzy Briz]

Like, if you're lucky enough to actually like buying stuff and flipping it on Amazon.

[Gary Vaynerchuk]

That is a business that can get you to millions of dollars.

[Brizzy Briz]

Cause it's so real. Go into that instead of posturing with something outside the box.

[Gary Vaynerchuk]

Go in the fucking box and execute.

[Michael Otter]

Shut Up.

[Gary Vaynerchuk]

Gotta get a photo at all.

[Brizzy Briz]

Gary.

[Gary Vaynerchuk]

Sure.

[New Real Estate/Mortgage Broking Entrepreneur]

Hey, Gary Vish here. Big fan.

[Brizzy Briz]

Thank you.

[New Real Estate/Mortgage Broking Entrepreneur]

Now this is a silly question. I'm new to this. I'm getting my head around things.

[Gary Vaynerchuk]

No problem.

[New Real Estate/Mortgage Broking Entrepreneur]

You know, apologize for the ignorance here.

[Brizzy Briz]

Don't worry.

[Henry]

But.

[New Real Estate/Mortgage Broking Entrepreneur]

So I've just started getting into content because of you. It's only been the last couple of months and I'm in the real estate and mortgage broking industry.

[Gary Vaynerchuk]

Okay.

[New Real Estate/Mortgage Broking Entrepreneur]

So we've opened our own company.

[Brizzy Briz]

I understand.

[New Real Estate/Mortgage Broking Entrepreneur]

And the real estate industry and mortgage broking, you know, interest rates and stuff, it's not really that sexy.

[Brizzy Briz]

No.

[New Real Estate/Mortgage Broking Entrepreneur]

Right. So we've tried to make it sexy by combining it with my other passion, which is drinking fine rums.

[Brizzy Briz]

I'm very excited about what you're saying.

[Gary Vaynerchuk]

I'm being dead serious. People buy homes or give business to

[Brizzy Briz]

people they associate with. I think a lot of you are

[Gary Vaynerchuk]

should be talking more about what your

[Brizzy Briz]

favorite footie team is, what kind of beverages you like, what kind of shows you watch on Stan and Netflix.

[Gary Vaynerchuk]

People stay so narrow and professional when all the opportunity is going broader of

[Brizzy Briz]

your actual true self.

[Gary Vaynerchuk]

If you're actually deeply passionate on single

[Brizzy Briz]

barrel and esoteric rums, that is a

[Gary Vaynerchuk]

gateway drug for you to do mortgage

[Brizzy Briz]

and real estate business.

[Gary Vaynerchuk]

I think it's a great idea.

[New Real Estate/Mortgage Broking Entrepreneur]

Okay, cool. So that answer my. Because. So we've called our channel Rum and Real Estate.

[Gary Vaynerchuk]

I fucking love it, bro. You know. You know what's so amazing about this interaction? You're new, but your intuition is so on.

[New Real Estate/Mortgage Broking Entrepreneur]

It's from you.

[Gary Vaynerchuk]

No, it's not for me.

[Brizzy Briz]

It's from you.

[New Real Estate/Mortgage Broking Entrepreneur]

Yeah. So. No, because I was wondering. Because we just don't have enough data to measure whether we're heading in the right direction.

[Brizzy Briz]

You have no data.

[Gary Vaynerchuk]

You just started.

[New Real Estate/Mortgage Broking Entrepreneur]

Exactly.

[Gary Vaynerchuk]

So fuck data. Why don't you make fucking two years

[Brizzy Briz]

worth of content and then think about it. Here's the good news. If it's wrong, at least you drank a fuckload of good rum.

[New Real Estate/Mortgage Broking Entrepreneur]

And Gary, it would be super. I don't want to push my luck here, but if I can take a picture, that'd be amazing.

[Brizzy Briz]

I'm thrilled to do it.

[New Real Estate/Mortgage Broking Entrepreneur]

Thank you.

[Arj]

Hi, Gary.

[Brizzy Briz]

Hey.

[Arj]

My name's Arj. I own a recruitment agency in Thailand.

[Gary Vaynerchuk]

Okay.

[Arj]

We've been going for three years.

[Brizzy Briz]

Okay.

[Arj]

I employ 10 people.

[Brizzy Briz]

Awesome.

[Arj]

It's fucking hard work.

[Brizzy Briz]

Yes, I've heard.

[Arj]

So my question is simple. You talk a lot about loving the process.

[Brizzy Briz]

Yes.

[Arj]

How do I stay in love with the process?

[Gary Vaynerchuk]

Either you adjust what you do day to Day.

[Brizzy Briz]

Or you sell the company.

[Arj]

That's the end goal. To sell it.

[Brizzy Briz]

That's already the problem.

[Arj]

Why?

[Gary Vaynerchuk]

Because that's why people don't like their businesses.

[Brizzy Briz]

They build them to flip. Okay, I have no interest in ever selling any of my businesses.

[Gary Vaynerchuk]

Now, it doesn't mean I'm right or wrong.

[Brizzy Briz]

It's why you're struggling. You don't love it. You want the money exactly bad.

[Arj]

Yeah, I'm honest about it. It's true.

[Brizzy Briz]

I know.

[Gary Vaynerchuk]

You could have lied and I still

[Brizzy Briz]

would have known you were lying.

[Gary Vaynerchuk]

Yeah, because of the way you asked the question.

[Brizzy Briz]

Yeah.

[Gary Vaynerchuk]

I would argue that you're playing a

[Brizzy Briz]

game of holding your breath. So do what everybody does when they do a business they don't love. Hold your breath as long as you can, and then fucking sell it. Or bring in a minority partner who fucking loves it. And let them operate and let them earn from 10% to 50% over three years. And then have an infrastructure where you're aligned. But then always be prepared for her or him to say fuck you after six years. Cause now they're the only ones doing it. And they don't want to give you 50 cents on a dollar anymore. But for you, at least you extracted value over those six years and you're happy to sell it back to her or him at the end of that six years. Both of those are options. You get to pick.

[Arj]

Okay, thanks.

[Gary Vaynerchuk]

But this is why. And that's great, but this is why I want to talk about this for a second. This is why I'm so passionate about

[Brizzy Briz]

people building a business around what they love. Because then you can play forever. It may be a little slow when your business is around footy or the Smurfs or. Or root beer. Cause it takes time. But over time, you could go like this versus like this. And you're dealing with this, and that's okay. But you have to sell. You have to give up leverage now. You got it?

[Arj]

I got it.

[Brizzy Briz]

Or you're gonna burn out. Yep. You got it.

[Arj]

Thanks, Gary.

[Brizzy Briz]

You got it.

[Sanjay]

Me.

[Unidentified Young Man]

Hey, Gary. Pleasure to meet you.

[Brizzy Briz]

Nice to meet you.

[Unidentified Young Man]

My question. You talk a lot about just being yourself and being 100% aware of, you know, what you are capable of and what you're not capable of. But what is like the objective. Bad qualities, I guess. What things should you seek to improve? Like, for example, I'm naturally an introvert and I'm not very good at selling, but obviously, so don't sell.

[Brizzy Briz]

Well, then that's fine. You just need to hire somebody who can Sell.

[Unidentified Young Man]

Fair enough. I think, bro.

[Brizzy Briz]

Whatever. You're inherently bad at. Higher.

[Unidentified Young Man]

Fair enough. When you were starting Wine Library.

[Brizzy Briz]

Yes.

[Unidentified Young Man]

You were kind of paving your own way obviously for a while before you knew it'd even be successful.

[Gary Vaynerchuk]

Well, I was in a unique situation

[Brizzy Briz]

because my dad had a liquor store. And the reason I always tell kids to be patient was I spent 22 to 34 working six days a week, Monday through Saturday, 12 hours a day, built a business from 3 to 60 million and then left owning none of it and started my own life at 34. So you can imagine when a 26 year old is worried about shit, that I struggle with being overly empathetic.

[Gary Vaynerchuk]

So with Wine Library, my mission was to actually give back to my parents

[Brizzy Briz]

for what they did for me by having me in the first place and then raising me.

[Unidentified Young Man]

Did you know that what you were doing was gonna work out?

[Brizzy Briz]

Yes, because I'd already been good at baseball cards and lemonade and I knew I was good at selling.

[Unidentified Young Man]

Right? Yeah.

[Gary Vaynerchuk]

Okay, but here's an important part of

[Brizzy Briz]

the way you're asking the question. I thought there is no, you know, I thought.

[Gary Vaynerchuk]

Where I'm very fascinated.

[Brizzy Briz]

How old are you?

[Unidentified Young Man]

19.

[Brizzy Briz]

This is my big fascination.

[Gary Vaynerchuk]

I wish you knew that you could do nothing right. Literally make every wrong decision for the next 19 years of your life, live entire another life and still be young as fuck to go and win. Like debating with your own fucking head about what's right versus actually doing shit is the biggest reason that people fail. There's 80 year olds that are sitting here that are still debating. It's one big game of insecurity, bro.

[Unidentified Young Man]

When am I wrong?

[Gary Vaynerchuk]

When you're dead.

[Unidentified Young Man]

Fair enough.

[Gary Vaynerchuk]

Like that's the beauty of the game. You don't get to be wrong until the end. You could spend the next 40 years of your life being super wrong. And then at 59, fucker, figure it out and have a 10 year run. That made you right. Life is forts. Just because you're losing at halftime doesn't mean it's over. Like, I'm just so confused, you know how many 50, 60 year olds are here thinking they're wrapping it up when they're gonna live another 40 fucking years. The fuck are you wrapping up? I don't even get started. How many people under 30? Fuck you. You haven't even fucking gotten to the game yet. You understand?

[New Real Estate/Mortgage Broking Entrepreneur]

Yeah.

[Gary Vaynerchuk]

The fuck are you thinking about at 19? Go do shit.

[Brizzy Briz]

Worrying about if you're wrong. For who?

[Gary Vaynerchuk]

What are you fucking worried about if you're wrong? Your dad's fucking awesome. He's recording the whole fucking thing.

[Unidentified Young Man]

It's not my dad.

[Gary Vaynerchuk]

Whatever.

[Brizzy Briz]

Some weird.

[Gary Vaynerchuk]

Look how awesome life is. Some weird bald dude is fucking recording the whole thing. You understand?

[Ethan]

Yeah.

[Gary Vaynerchuk]

I want to know why the fuck you're worried about being wrong.

[Brizzy Briz]

For who?

[Unidentified Young Man]

I think I look around and I

[Gary Vaynerchuk]

guess that's already the start of a bad sentence.

[Unidentified Young Man]

Yeah, I know.

[Gary Vaynerchuk]

No, really, don't look around.

[Unidentified Young Man]

But I wonder though, like, what am I doing wrong if so many people my age, they're full of.

[Gary Vaynerchuk]

Bro. They're better at acting than you are.

[Unidentified Young Man]

But if they're actually making money, how are they faking it?

[Brizzy Briz]

Money, Bro.

[Gary Vaynerchuk]

You think your buddy that you went to high school with that's flashing diamonds on Instagram's so fucking lucky. Get FOMO out of your system. Their life has nothing to do with you. The fuck does your buddy's life have

[Brizzy Briz]

to do with you?

[Unidentified Young Man]

Nothing.

[Brizzy Briz]

Nothing.

[Gary Vaynerchuk]

You understand?

[Ethan]

Yeah.

[Gary Vaynerchuk]

Do you know that when I was 26 years old, I was ringing up my friends bottles of champagne at the liquor store, then putting it into a box and carrying it to their car and putting it into their car for the party they were going in at night. In that scene, all of you would have thought one person was winning and one person was losing.

[Brizzy Briz]

You would have been fucking wrong.

[Gary Vaynerchuk]

I was 26. You're 19. Stop worrying about your buddies. Stop fucking scrolling through a feed and wishing you were something you're not.

[Brizzy Briz]

Start focusing on what you actually are.

[Henry]

Cool.

[Gary Vaynerchuk]

Cool.

[Ethan]

Thank you.

[Unidentified Young Man]

Gary.

[Peter]

Hey, Gary.

[Brizzy Briz]

How are you?

[Peter]

Pretty good. How are you?

[Brizzy Briz]

Uncomfortably good.

[Peter]

My Name's Peter. I'm 14 years old.

[Brizzy Briz]

Good.

[Peter]

And I just want to say you're a fucking legend and I love you.

[Brizzy Briz]

Thank you. Thanks, Peter.

[Peter]

So my question is, I run a small shopify dropshipping store.

[Brizzy Briz]

I like it.

[Peter]

And I just want to know because I don't have much time. I have school on my hands, my mom makes me do extracurricular activities, and I just want to know how to get the most out of the time that I have.

[Gary Vaynerchuk]

You know, the only thing you can

[Brizzy Briz]

do in that framework is audit the free time you actually have. Right. And more importantly, well, how many hours are you putting into it? On a normal day or weekend, I

[Peter]

try to do like two hours per weekday.

[Brizzy Briz]

Dude, that's a lot. Like, honestly, I wouldn't over cripple yourself. You're learning a ton. It's great. It's, you know. You must be laughing when I'm telling 38 year olds they're young. You're fucking a fetus, you know, like,

[Gary Vaynerchuk]

so I think that. I think that you're in a great spot.

[Brizzy Briz]

Let me give you a really good piece of advice. I genuinely think the number one thing I would tell you is to enjoy the extracurricular activities and the vacation that you have in front of you over the next eight years. Because when shit gets real, it gets real and there's no going back to dumb down time. Like, I would weirdly enjoy this.

[Gary Vaynerchuk]

You know what I mean?

[Peter]

Yeah.

[Gary Vaynerchuk]

Don't stress that you need to build

[Brizzy Briz]

a million dollar drop shipping, shopify business, learn your craft, get good. But also enjoy this part of it as well. Because 99.9% of this room would go back to 14.

[Peter]

Also. Can I take a photo with you?

[Gary Vaynerchuk]

You can. How are you? Good.

[Julio Delafitte]

Gary, how are you doing, man?

[Gary Vaynerchuk]

Good. Your son's awesome.

[Julio Delafitte]

Yes.

[Brizzy Briz]

Good job, Peter.

[Gary Vaynerchuk]

Nice hair, Gary.

[Julio Delafitte]

My name is Julio Delafitte. I have had an incredible journey. I made a lot of money very early, able to build great things, work with amazing people, and I knew nothing about you. Nothing until two months ago.

[Gary Vaynerchuk]

Okay.

[Julio Delafitte]

I have quite a few people here that are my friends and they said, jules, you've got to come and meet Gary.

[Gary Vaynerchuk]

Okay.

[Julio Delafitte]

So I did.

[Brizzy Briz]

Thank you, man.

[Julio Delafitte]

Your philosophy is unreal.

[Brizzy Briz]

Thank you, Jules.

[Julio Delafitte]

The philosophy that you bring like this is the. I can see the consistency. You started the thing saying, I am consistent as fuck I am. I love it now. So I'm in my early 50s.

[Brizzy Briz]

Okay, cool.

[Julio Delafitte]

I made a lot of money in the old world.

[Gary Vaynerchuk]

Okay.

[Julio Delafitte]

I have no idea of the new world.

[Brizzy Briz]

The good news is it maps. Very similarly, all you have to do is get educated on commodity information. The skill sets are the same. You just have to understand the new framework and that information is free and it's a commodity.

[Julio Delafitte]

How do I. Is there a place I can go to? Really fast track that.

[Brizzy Briz]

Yes. First of all, fuck fast track.

[Julio Delafitte]

Okay, fuck that.

[Brizzy Briz]

But there's definitely a place you can write it down.

[Gary Vaynerchuk]

You ready? Yep.

[Brizzy Briz]

I'll spell it.

[Arj]

Go.

[Brizzy Briz]

G, O, O, G, L, E. I love you, man.

[Gary Vaynerchuk]

It's fucking free. Literally no matter what. You're right. You've been listening. You're like, how? Literally go home. How do I produce content for LinkedIn?

[Brizzy Briz]

Enter free.

[Gary Vaynerchuk]

How do I do influencer marketing for my caviar business?

[Brizzy Briz]

Enter free.

[Gary Vaynerchuk]

How do I do a podcast? How do I make a podcast? How do I upload my podcast to itunes?

[Brizzy Briz]

Enter free. Yeah, that's it, man.

[Julio Delafitte]

Man. I want a photo as well. And I want to acknowledge my friends they all sitting at the back, they're all 30 year olds or so, 25 to 20 to 30. And they are teaching me so much, man.

[Brizzy Briz]

That's nice.

[Julio Delafitte]

Just the philosophy that you are putting inside of these kids heads. Keep it up, brother.

[Brizzy Briz]

Thank you, brother.

[Gary Vaynerchuk]

Thank you so much.

[Brizzy Briz]

Jules.

[Gary Vaynerchuk]

Hi.

[Elise Grace]

What's up, Gary? My name is Elise Grace. Hey Elise, thanks so much for coming out to Australia.

[Brizzy Briz]

Thank you.

[Elise Grace]

I'm sure a lot of people here are so, so grateful that you've come out.

[Brizzy Briz]

Thank you.

[Elise Grace]

I've been watching you since 2016. I started a media company, shelved it because I wasn't loving it. Like you said, you gotta love it. I wanted to can it before I grew into a beast that I hated. And more recently I've had a thinking. I love people, I love talking to people I love learning from, especially multimillionaires and billionaires because they're on another level. So I started a podcast. I've interviewed one local entrepreneur, Philip DiBella, he's amazing. And I would like to ask you if you'd be a guest on my podcast before you shoot me down, because I've only had one interview, I want to say that I like the TikTok. Awesome, Thank you.

[Gary Vaynerchuk]

You're welcome. Just email me.

[Elise Grace]

So I'll just finish by saying I wanted to ask you as a little fish to show people that you just have to ask sometimes. And we're doing it. So that's awesome. Thank you. You're welcome. Can I come grab a snap with you before I take off?

[Gary Vaynerchuk]

Listen, now you're fucking pushing.

[Elise Grace]

Okay? Okay. I'll leave it to the podcast.

[Gary Vaynerchuk]

Cool.

[Unidentified Entrepreneur]

There we go.

[Elise Grace]

Thanks, Gary.

[Gary Vaynerchuk]

You're welcome, everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded.

[Brizzy Briz]

I appreciate your attention and thanks for being part of this journey. See you later.