The GaryVee Audio Experience

Episode: Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight
Date: January 30, 2026
Host: Gary Vaynerchuk

Episode Overview

In this episode, Gary Vaynerchuk explores the hottest underpriced opportunities for building businesses and personal brands in 2026, singling out TikTok Live Shopping, Substack, and Snapchat Spotlight as undervalued attention sources. Alongside practical social media advice, Gary shares personal business philosophies, takes listener questions, and doubles down on the importance of attentionality, collectibility, digital discipline, and embracing rapid technological change. As always, the episode is infused with Gary’s direct, motivational style, mixing practical steps with calls for personal accountability.

Key Discussion Points

1. Most Underpriced Attention of 2026

• TikTok Live Shopping:
  Gary is emphatic about the tremendous potential of TikTok live shopping and affiliate marketing, calling it “astonishing” and “a huge opportunity.”
  • “Live shopping, brother. Live shopping, man. Jesus Christ. I don't know how much more I can say it. Live shopping is astonishing.” (00:33)
• Substack – The supply and demand dynamic creates real opportunity for those who act now.
  • “Substack. The supply and demand is real there.” (00:21), (25:14)
• Snapchat Spotlight – Its format mirrors TikTok and offers high organic reach for those who master it.
  • “I like Snapchat Spotlight. That's Snapchat's TikTok.” (00:28)
• Advice for Creators: Don’t just chase influencer trends; focus on being an affiliate to start monetizing.
  • “So many people here trying to become the next Logan Paul or Alex Earl… Meanwhile, they would actually make money by being an affiliate on TikTok.” (00:43)

2. Business Intentions for 2026: Attentionality and Impact

• Gary describes a personal shift toward greater clarity, structure, and accountability across his organizations.
  • “Attentionality and impact. I want attentionality. I've mapped all my companies. I have millions of them. I've mapped out my top 100 executives. I'm going to give them very clear, here are the three or four things. Here's how I'm going to measure.” (04:42)
• He’s focusing less on vague loyalty and more on measurable impact and responsible delegation.
  • “I have very significant clarity of what I want my 10 companies to do… Even my B, my B plus, whatever that means subjectively in all my orgs.” (05:51)

3. Collectibles: Brand Strategies and the Digital/Physical Future

• Common mistakes brands make: Overproduction, lack of rarity/chase elements, wrong IP choice, not leveraging a community.
  • “There's a difference between a tchotchka inside and a collectible strategy… You need tiers, right?” (11:14)
• The evolution of collectibles: Must be both physical and digital.
  • “You want to be the most analog and the most digital, and most people are in between. So that's the game.” (14:50)
• Digital skepticism is misguided: “Your actions show that you love digital.”* (15:03)

4. Practical Advice for Parenting, Education & AI

• On screen time: No one-size-fits-all. Adapt to the kid, the season, the world’s trajectory towards digital primacy.
  • “I think you have to watch children. I watch employees. Like, you have to watch the world and you have to adjust to them.” (18:12)
• On education: School’s emphasis on rote memorization and AI rejection is outdated and counterproductive.
  • “The days of memorizing shit for a week and then regurgitating it on paper has lost its value. Sorry. Sorry. It was fucking garbage the whole time.” (22:48)
  • “If they are banning AI, you fucking idiots.” (24:00)
• For high-performing but unmotivated kids: Shift focus to productive activities outside school.
  • “Smart kids live 3 to 9pm. Conformists live 9 to 3.” (32:44)

5. Content Creation: Authenticity, Randomness, and Going Macro

• Advice to those who can’t share specifics: Go macro, use hypotheticals, don’t get paralyzed by lack of details.
  • “If you can't share stuff in your content, there is a level of vanilla. You can go higher, right? You can go higher.” (25:08)
• On content strategy: Share all facets of your life, not just one niche.
  • “Your Instagram and TikTok feed is your life, not one little part of your life.” (43:23)
• On virality: One viral video is not a strategy—consistency and clarity of intention matter more.
  • “People think one viral video changes their life. It does not. It might give you one second of fame. You keep building on it.” (43:59)

6. Self-Love and Change

• On healing past insecurities: Recognize their origins and resolve to change today, not stew on blame.
  • “You not loving yourself was put inside of you by insecure parents or circumstances…. We are not going to sit here and blame mommy and Daddy...you have the ability to change it right now.” (38:10)
• Inspirational: Life can change at any moment, regardless of how long you’ve been “losing.”
  • “You could be losing the whole way in your life, the whole way in your life. And you can change it right now because you randomly had Gary Vee show up in your for your page on TikTok.” (40:22)

Notable Quotes and Memorable Moments

• On Live Shopping:
  “So many people here trying to become the next Logan Paul or Alex Earl… Meanwhile, they would actually make money by being an affiliate on TikTok. Please, please, please look up what TikTok affiliate is. It's a huge opportunity.” (00:43)
• On Kindness vs. Motivation:
  “I'm the kind warrior. I'm incredibly nice, but I will take that sword and shield and I will use it, and I will use it, and I will never use it inappropriately. But don't put baby in the corner, right? It will come out.” (02:39)
• On Collectibles Supply:
  “There's a difference between a tchotchka inside and a collectible strategy.” (11:15)
• On Digital Skepticism:
  “People are fans of digital. In fact, your actions show that you love digital. You love to say you don't like digital because that's like the trend.” (15:03)
• On AI in Schools:
  “I think these teachers and principals and superintendents should be embarrassed and should be ashamed of themselves that they're holding up their ideology… because they give no actual fucks about if a child's going to be successful or happy or not.” (23:05)
• On Parenting for Nonconformists:
  “Smart kids live 3 to 9pm. Conformists live 9 to 3. That's real talk.” (32:44)
• On Consuming and Creating Content:
  “Humility is the true superpower. Who just met me on this stream…You have found the positive part part of the Internet… this is about practicality and accountability.” (29:29)
• On Self-Love:
  “You not loving yourself was put inside of you by insecure parents or circumstances in your environment. You love yourself. Everybody who's watching right now, you love yourself. You might be confused that you don't because someone else put that into your head.” (38:03)
• On Changing Your Life:
  “You could be losing the whole way in your life…the whole way in your life…And you can change it right now.” (40:22)

Timestamps for Key Segments

• Underpriced Sources of Attention: TikTok Live Shopping, Substack, Snapchat Spotlight
  (00:00–01:00, 25:00–28:00)
• Business Focus for 2026: Attentionality, Impact, Accountability
  (04:16–08:08)
• Advice on Collectibles for Brands
  (11:06–14:40)
• Parenting, Screen Time, and Digital Future
  (18:04–22:45)
• On AI in Schools
  (22:45–24:16)
• Creating Content Without Revealing Sensitive Info
  (24:54–25:30)
• Live Shopping Without a Pre-built Audience
  (28:20–29:15)
• Supporting Nonconformist Children
  (32:05–37:55)
• Practicing Self-Love and Resetting Your Story
  (37:55–43:01)
• Content Creation: Randomness, Multifaceted Truth
  (43:01–end)

Additional Insights

• Gary’s Current Season:
  He’s in a laser-focused, high-output mode, describing 2026 as possibly his best entrepreneurial year.
  • “2026 might end up being my entrepreneurial best year. I feel like I've accomplished more in the first 14 days of this year…” (02:57)
• Physical Health Update:
  Despite common advice, working out does not boost Gary’s mental clarity, but he values the benefits for longevity and physical health.
  • “I am one of the humans on Earth that has gotten no clarity, no mental, no…from working out, straight up.” (08:09)
• Humility and Perspective:
  Gary stresses that even with millions of followers, he’s aware billions don’t know him—humility is essential in building and marketing.
  • “Millions know me, billions don't. We got people out here with tens of thousands know me and billions don't. And they think they're somebody.” (29:23)

Conclusion

GaryVee’s January 30, 2026 episode offers an energetic, unfiltered look at today’s social media and business landscape, emphasizing opportunistic platforms like TikTok Live Shopping and Substack, sound collectible strategies, and the philosophies that drive long-term impact. With practical Q&A and dynamic motivational moments, Gary’s advice underscores authenticity, adaptability, humility, and relentless accountability as keys to thriving in 2026 and beyond.