← The GaryVee Audio Experience
The GaryVee Audio Experience
Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight
00:46:21
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- [00:00]
A
Most underpriced attention right now is many places. First of all, every social media platform can be underpriced. If you're great at it, if you're great at Snapchat Spotlight, if you're great at Twitter, if you're great at Instagram, if you're great at the skill, well, then everything's underpriced in general, in social, but specifically substack. The supply and demand is real there. I like Snapchat spotlight. That's Snapchat's TikTok. Live shopping, brother. Live shopping, man. Jesus Christ. I don't know how much more I can say it. Live shopping is astonishing. So many people here trying to become the next Logan Paul or Alex Earl. Like, you know, trying to be an influencer to get brand deals and start brands. Meanwhile, they would actually make money by being an affiliate on TikTok. Please, please, please look up what TikTok affiliate is. It's a huge opportunity. This is the GaryVee audio experience. Hope everybody's having a wonderful day. 103T with Gary. Thank you. I like this hat, too. This hat is fire. Thank you for being here. Blackjack says how many pull ups could you do? Probably a lot now. I mean, I haven't done pull ups in a very long time, but I was heavier and dramatically less strong when I was doing six seventies. I'm probably 25, I feel. Yeah, yeah, I'm stronger than you think. I'm, like, doing. I'm doing 70s now on bench. Like, I'm. Mike's got me like I'm sneaky. I get that. It's not obvious visually, but I'm a little sneaky and I've got that kind of like, old man strength now brewing and a little bit of that Eastern European Russian thing going on. So I'm not bad. Hope everybody's super. Well, Trahan says. Ew. He did not like the hat as much. That's fine. This is what's beautiful about life. One man's treasure is another man's junk. I think it's the other way around, but nonetheless, let's get into the episode.
- [01:48]
B
Who wins in a fight? Motivated monster or kind warrior?
- [01:51]
A
Who. Who wins in a fight? Friends, if you don't know this, this is the Pokemon Marvel world I'm building called veefriends. Please check that out. Vee friends. Mm. You knowfriends. Follow them on TikTok everywhere else. Or Veefriends. Mmm. Comics. Kind Warrior versus Motivated Monster. Listen, you know, I love kindness, and I think kindness over everything. But the motivated monster's a beast. And when you're motivated and you're a monster, it's tough. I'm gonna go with. I'm gonna go with kind warrior. I think someone who's kind but is also a gangster. You guys know this. It's me. I'm the kind warrior. Matt, you already know this already.
- [02:31]
C
I picked up on it.
- [02:35]
A
I'm the kind warrior. I'm incredibly nice, but I will take that sword and shield and I will use it, and I will use it, and I will never use it inappropriately. But don't put baby in the corner, right? It will come out. And sometimes, as you know, we're living through it right now. Matthew doesn't have this context. You four do. I'm in a different zone in 2026. I called AJ yesterday, my brother, and asked him what Jerry Rice's best season statistically was. Randomly, as my opening question to him, he said, 95, 1800 yards, 15. Crazy year. And I said 2026 might end up being my entrepreneurial best year. I feel like I've accomplished more in the first 14 days of this year, and it really started on the 5th because it was still the holidays. I feel like I've accomplished more in nine days. Eight official business days. This is the seven official business days. It's Wednesday morning. I've got real clarity, and I'm focused, so I'm in my season. Anyway, kind warrior beats the motivated monster. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.
- [03:42]
B
Who wins in a debate? This is decisive Duck versus Gary Vee.
- [03:46]
A
Who wins in a debate? Decisive Duck or Gary Vee? Gary B. For sure. I'm incredibly good at debating. Obviously, Gary Vee is based on me. Decisiveness is wonderful, but sometimes it's too rigid. And in a debate, you need to be fluid. You need to have conviction. If you put up conviction, cockroach or adaptable alien, then I might have had, you know, some things to think about. But Gary B. Wins this one. Gary B. E, E. Gary, question on.
- [04:16]
C
What you said at the top there. Why do you feel like this has been such a strong start to your year?
- [04:21]
A
Because of this. I did it. This is unheard of. I had this little pad during the holidays, and I just started to lay out. I know you guys can't see this, which is good because it's top secret. I normally am OSMOSIS I'm go with the flow. I'm culture, serendipity, knock down what's in front of me. But one of my weaknesses, at times it's been a gift. I've built a huge thing with it. I'm fluid. But at times I do need a little bit more strategy, structure, roadmap, make a map. A little bit more of that school organizational shit. I've come into this year with a massive motto. Attentionality and impact. I want attentionality. I've mapped all my companies. I have millions of them. I've mapped out my top 100 executives. I'm going to give them very clear, here are the three or four things. Here's how I'm going to measure. I have historically valued employees around me on loyalty, on longevity, on vibes, good people, family business. I love it. But I will say that this year, not always, but this year I feel like I change my tune a lot. You know, some years it's honey, some years it's empire. But this year more than ever, I'm holding people accountable for impact. You know, just being a warm body is not gonna cut it. We're in a new era of competition in business. We've got the 9, 96 movement in China. We've got a lot of companies going the wrong way. I think over coddling, you gotta find that middle. And I would argue I'm middle aggressive this year. And so the eyes emoji, like the two eyes. I've been sending that to my inner circle a little bit. It stands for I and I, attentionality and impact. And I think my winners, my A, my A, my A, my B plus, even my B players, whatever that means subjectively in all my orgs. And I have seven to 10 meaningful companies. I've got three, 4,000 employees. I've got half a billion dollars in revenue. Literally, my companies this year will do 600 million. Like we're big now. Like, it's not like ha ha ha. I think my. By the way, even my. Let me say it a different way. I think every employee appreciates more clarity on like who, what. What needs to be accomplished and how they're gonna be judged. Even though that judgment may be subjective. In team Gary, all of you, like Raghav and Narea's, subjective judgment matters. I have confidence because I've been around them for 13, 14 years combined, and I feel like they have better candor skills than I do, which I think will service you guys well. I'm trying to get better at that. So I think I'M having a great year because I have very significant clarity of what I want my 10 companies to do and what I want. Right now, I'm working on the 50 employees that I have across all companies that are kind of floating, mainly because they're family, you know, Tyler Schmidt floated for a lot of years. Nick Dio's floating. Hannah. I've got weapons, teammates, homies that can do shit. I owe them. I'm not mad at them. I'm excited. I owe them. Attentionality. Like, I want you to do this, this, and this. I want you to do this for Fly Fish Club. I want you to do this for veefriends. I want you to do this for the Fives Pickleball. I want you to do this for Seller Text. Like, I want you to do this for Vaynerx. So I'm excited. I have clarity and focus at a level that I don't think I've had in a little while. And Josh, I've always got delegation. Josh says. Josh Relic says delegation. I always have delegation. I don't think there's been enough. It's been too macro. It's like, go make magic happen. Or like, we're doing this. It hasn't been this refined. So I'm excited about it.
- [08:05]
C
Next, Gary, you mentioned the workout routine. Just quickly, how has that helped you.
- [08:10]
A
With clarity or 00. Matthew on the record, everyone. I am one of the humans on Earth that has gotten no clarity, no mental, no. What is that? Like, rudder's high? I get nothing mentally from working out straight up. You may say, like, you don't get it, Gary. I do get it. I know my Life up to 38. I know my life now. That's not what I get it for.0 now I'm dramatically healthier. My leg muscles in my 80s are gonna stop me from falling, and I'm gonna live longer. Big one for me, everybody. I could not. You know those Big Jack dudes that have, like, fucking twig legs? I worry for them. I worry for them because when you're in your 70s, 80s, 90s, one of the main reasons people's life gets cut short is a fall. Falls come from lack of strength in your lower body. I'm very bullish on people building up their lower body. I'm so happy I've done that. In fact, I diagnosed something recently. I've talked about. My glute med has been dead on my left side. We're going through physical therapy to reactivate my muscle, but I'm much stronger, which is huge muscle matters. It gets harder as you get older to build it, so I'm happy about that. My eating habits are better, my weight's better, so there's a lot of benefits. But from a clarity mental thing, zero. But many people get a ton from it. I just don't. Clark, New Jersey. What's good Jay Carlin. What's good? United Grid League. Good to see you everybody. Thank you for being here. A little love for the chat right now. Let me say hello Matt and Misty. Hello square shelties, Florida in the building, everything. Michelle, good to see you. Uribe, always good to see Uribe. You need to double down on your vee friends collecting Uribe. Do you see what's been going on the last two weeks? The NFTs, the trading cards and the cop. Courtney, I don't know if you're busy with the twitch stuff, but we're hot. We're hot. The comics are hot, the pins are hot, the trading cards. Ebay is insane. If you go to ebay and check out veefriends, you'll be blown away. Yesterday alone, hundreds, it looked like. I mean I was scrolling forever. Maybe not or close to like. And the NFTs are ripping hot. Ripping hot. So anyway, excited. Estate sales are always good. Jim McKay, Chris Ferguson. Riggs, good to see you. Thank you for joining Tovas George, thank you for Houston's in the building. From organically over four Dana B. Good to see you. Serena, great to see you. Chris Voight, juggling, great to see you. Oh, I get it. Chris, I understand. Darth Nader, great to see you. Tom Teacher, what's up my man? Atlanta's in the building with Q, South Jersey, everybody. Actually all of you right now. All 900 of you in the chat. All of you in the chat. What state or country do you live in? Let's do a little geography, alright? Let's keep it going. Ask your questions.
- [10:55]
C
G. You've been bullish on collectibles for some time now. Curious, what's the, what's the biggest mistake a brand you've seen make or that you've personally made with implementing collectibles Trash.
- [11:07]
A
A brand, not humans collecting brands. A lot of times overproduce the collectible, right? So like let me make up an example. Pop Tarts is like oh, we heard Gary Vee. Or like it's not even from me. They're like we're do a collectible, we're going to do a spongebob collectible, but they just produce like a spongebob toy to put in the Pop Tarts and they're all the same. And. And there's no chase. And there's 8 million SpongeBob toys in the box. And it's not a collectible. It's just a little tchotchka inside. There's a difference between a tchotchka inside and a collectible strategy. Got it. Or they do something that's not achievable. They put, like, look for the one gold they do with Willy Wonka. Look for the one golden spongebob. But all of us are like, we're not gonna be the one that gets the one. No, you need tiers, right? You know, seven different Spongebob toys. Here's the basic one. There's 50,000 of the black version. There's 10,000 of the red version. There's 5,000 of the green version. There's only 25 golds, you know, five silvers. Like, they don't have collectible strategy and they pick the wrong ip. They go with something that's just fly by night, right? Like Labubu's amazing. I aspire for Vivrans to have a Labubu moment, but we don't know if Labubu is gonna be Beanie Babies or. Or if Labubu is going to be Mickey Mouse. Right. Or hello Kitty. So you've gotta be really thoughtful about are you following a trend and do you have strategy or are you building something that really has a huge community and you have a strong collectible strategy? And in today's world, how do you extend the collectible? Right, so the sponge. I'm just playing now. That spongebob toy is. It also got an NFC chip so that kids can put their iPad on it and it plays spongebob. Meeting a pop tart. Like, how do you extend the story? How do you launch it? Are you doing live on TikTok? Do you use influencers? Do you have a Twitch streamer running with it the whole time? Do you do podcasts about all of it? Man, it's hard out here for a pimp and a marketer. And so it's hard out here for a marketer.
- [13:12]
C
Are there industries where it's particularly fruitful for collectibles? Or on the flip side, industries where you probably shied away?
- [13:21]
A
Yeah, I mean, think anything B2C, you know, business to consumer. B2B, little harder. But anything that sells something has a collectible opportunity. If you're selling pants, like you could. I always think about the belt. I'm very fascinated by creating a collectible that you can hang on your belt for the boo boos on the handbag. I've been thinking about veefriends that clip to your belt buckle and drag down. If you sell Levi's, should have a serious collectible strategy. Any food, like, if you go into a supermarket or a Walmart and you go down the food aisle and it's a packaged product, all of them should do it. Obviously, a lot of this started with cereal, and then it was in trading cards and Hostess cupcakes in the 70s. And by the way, Pop Tarts I probably brought up because I think I'm right about this. I think Doug or Strudels or something like Doug from Nickelodeon's rookie card. Like, first time ever on a card was in, like, a frozen food box. Like, so that kind of stuff just is awesome. Cracker Jack's. Great call. Chef Lizette. Oh, you were gonna say too, Trin, you and Chef Lizette are like, right in the. You and Chef Lizette are like, one. Yeah, let's keep it going. That was my first collectible toy. Yeah. Of course. Cracker Jacks is epic.
- [14:35]
C
V. Francis a good example of this. But how do you see physical collectibles and digital collectibles evolving together?
- [14:43]
A
Digital is real. Physical and digital brands are going to have to be both NFTs, AR and VR are coming. The digital AI, the digital movement is coming harder, not softer. And so. But. But with the digital explosion, the old world, like, going to Dave and Buster's and like getting a little toy, the old world matters as much. It's a bar effect. You want to be the most analog and the most digital, and most people are in between. So that's the game. And Stephen Cook says, not a fan of digital yet. He's watching this right now on TikTok Live. People are fans of digital. In fact, your actions show that you love digital. You love to say you don't like digital because that's like the trend. Or you've got some sort of theory of, like, it's bad for you. Everything's bad for you if you don't know how to manage it. Life's about discipline. Everything's bad. A butter knife is bad. If I wasn't disciplined and I was psycho and I took a butter knife and I stabbed you, then a butter knife is bad. Sugar's bad. If you don't know how to. Diabetes is a problem. Sugar is bad. Alcohol is a nice glass of white wine a nice addition to a beautiful meal? Yes. Is drinking two bottles cheap wine a night to pass out bad? Yes. My Friends, Digital is bad if you're not disciplined. Accountability. Stop pointing fingers, start pointing thumbs. Everything is bad. Everything is bad if you don't know how to handle it. Money's bad. Do you know that lotto winners often end up with no money? You don't play the lotto unless you're into that mindset and then when you miraculously win, you blow it. This is just life, y'. All. Life. Alright, enough of our. Let's get questions from the chat team. Everybody, let's blitz this right now. Everybody ask your question. What your question is in detail. What your question is in detail. If you've got a question, just ask your question in the chat. Use five question marks. I'm just gonna thank people the chat. I need somebody to scroll the chat a little bit. I see you're trying to figure out what the questions are. Let me just thank people for joining while the team looks for their questions. Ozark, good to see you. Rondon team, you got a minute? I'm just gonna go real nice here on it. Good to see you. Sublime Bones. Melissa, thank you for joining. Kuchu, thank you for joining. Lady Essex Yosan Val Marcel, thank you for joining. Kevin K8224. Pancho. Tammy. Kenley, thank you for joining. Anaya, Claudia Silva. Lauren. Adam, Omar, Patrick, Randomly me. Tone, thank you for joining. Dee's Profit Pass. Thank you for joining so much. Fix the chat, everybody. Jess Flores, thank you for joining. Kenz Suku Lee, Duster, thank you for joining. Migs, good to see you in the chat. Shinies, Good to see you. Morning. Morning. Morning. Let's go. Joe. Chris creates. Great to see you. Erica makes James H. Thank you for joining. Sarah, do we have anything pinned in the chat? We can. Yeah, what do you got? All right, questions. Does somebody have something?
- [17:55]
C
Matthew, Steve had a question. He's got a couple kids. He was curious how he should balance screen time, social media, education, creativity.
- [18:05]
A
Yes. Listen, I love talking about parenting in the macro. I hate talking about parenting in the micro. I can't tell Steve what he thinks is right for. I'm not gonna make a subjective call and be like, it's two hours a day or one hour a day. I think you have to watch children. I watch employees. Like, you have to watch the world and you have to adjust to them. If you give your kid an iPad at 5 and they stay on it every minute of their waking hour, you're like, okay, that's out of balance. Right? You know, I think there's a real naivete from parents of where the world's going. Our kids are gonna live in glasses in an AR VR environment. When they're 20 years old, they're gonna live fully digital. And like, it's gonna be digital, primary and analog, secondary. Today, we live in a world that's kind of a mix. I would still say analog first, you know. Raghav, how many hours in screen time do you think you're at? 10, 11? So you're primary, right? Yeah. And I think a lot of us are. And so one could argue we're actually primary. But nonetheless, you know, I think every parent has to make their own decision. But every kid is gonna be different. There's a lot of kids that should be spending more time on digital. Cause they're gonna be completely incapable of competing when they're older. And it's gonna be nice that they climbed a tree, but like, fuck life. On the flip side, there's other kids that are overly addicted, overly stimulated. And by the way, there's seasons in life. One thing we should be talking about more is seasons. I think we're not understanding winter, spring, falls, and summer well enough. It's kind of how I think about life. It's kind of how I think about my year. Like right now, as I just talked earlier, I'm fully intentional and very focused. Right? Like, very. But I have a funny feeling my team knows this. After we scratch that and I scratch that itch, we're gonna be in a free for all creativity bubble, you know, freedom world. Once I feel like. Cause that's just. I like to yin and yang. I like to yin and yang. I like to adjust. And I feel like people become too ideological and sit with one thing, and they're like, this is the way it's supposed to be. Without adjusting to the reality. There are people who have young kids right now, and they're like, they're never gonna be on screen time. Meanwhile, when their kid's 4, they might realize that their child has an insane IQ and needs deep stimulation from the things that the Internet could teach that like, you know, I don't know. I don't know. You know, I think homeschooling is really. Oh, somebody just said you influenced us to homeschool our kids. You know, first of all, it's humbling and I get it. Like, the education system that's in place right now, we have an issue. We have an education system in first world countries that are built to create conformed employees, which fucks up every kid that's deeply creative or deeply entrepreneurial. Anybody who wants to be an artist and paint all day or make music or build sculptures or anyone who wants to build businesses by seeing around corners, they despise it. Like, I hated the authority of memorizing. Like, I understood it quick. Like anybody in the 80s and 90s. I didn't think I was dumb, but I was like, oh, that wasn't for me. Now I'm like, I was a fucking G. I knew it. I knew the gig was up fourth grade, like a fucking gangster. I got straight A's in first, second, and third grade. I already talked about this. I connected with him on LinkedIn. I beat Michael Wong in flashcards in third grade. Greatest upset of all time. It's not Villanova, Georgetown. It's not Buster Douglas, Mike tyson. It's not USA 1980, beating the Soviet Union in the Olympics. It is Gary Vaynerchuk beating Michael Wong in Martin Luther King elementary School in Edison, New Jersey, in flashcards. And here's why. Let me tell you how I beat him. It was multiple flashcards. We would always pick a number, and it was seven. And I was so obsessed with football, I already knew 7, 14, 21, 28, 35, 42. So I was 7. And nobody could beat me on 7 because I was a football maniac. Right, Kale Benjamin says Gary Vee's fall off needs to be studied. That's, like, the comment of the day. I appreciate that, Kale. I appreciate that. And I'm sending you incredible, incredible love and empathy. Like, the concept of being a human that needs to put that into the chat. Like, my heart goes out to you. Heavy. I have so much love for you, and I'm sad that you're so broken inside, you know? Sucks. But we'll get you there. You know? We'll get you there. I love you, Kale. For real. All right, let's keep it going from the chat.
- [22:40]
B
We got thoughts on AI in school. I use it at work often, but it feels like. But it feels like kids are taught AI is bad.
- [22:46]
A
Yeah. I think it's another example. It's another example of the school system not getting it. Like, sorry, school. That the days of memorizing shit for a week and then regurgitating it on paper has lost its value. Sorry. Sorry. It was fucking garbage the whole time. It was garbage the whole time. My brother got great grades, and when he got older, he started, like, explaining, because I was, like, fascinated. Like, how do you get grades? For me, it was like, what people want from me. Like, how do you make money? How do you get happy? I Was like, how do you get good grades? He's like, but. He's like, but then I forget. He's like, I don't remember shit. My daughter's a better way better than aj. She's killing it and she's already talking about it. She's like, and she's such a conformist. She shit on me when I showed her ChatGPT three years ago. She's like, that is the word. She uses it every second. So sorry, school, that the world is the world. But what do I think? I think it sucks. I think it's sad. And I think these teachers and principals and superintendents should be embarrassed and should be ashamed of themselves that they're holding up their ideology because they care about the money they make or the laziness they have, that they're deploying this on our children because they give no actual fucks about if a child's going to be successful or happy or not. The system, the individual teachers are the best. Like, it's stunning. My sister was a teacher. Like, it's stunning how much these teachers care. The teacher can't control the system. The teacher can't control the system. This is on the school boards, principals, superintendents. I don't fucking know how that bullshit system works, but they should be fucking ashamed of themselves because they give no fucks about our children if they are banning AI, you fucking idiots.
- [24:55]
C
Gary, Mary has a content question. If she can't share client details more sensitive or quits the.
- [25:02]
A
I can't do that either, Matthew. I can't share shit. What do I do? I go macro. I level it up. I go make pretend you're a pretzel company. Make pretend. If you're a lawyer, make pretend you have this case that's kind of. You go generic, you level it up, you vanilla it up. You can't go into detail. Got it, everybody. If you can't share stuff in your content, there is a level of vanilla. You can go higher, right? You can go higher. You know what's the most underpriced attention right now? Silverfile, many places. I think Substack is one place of underpriced. First of all, every social media platform can be underpriced if you're great at it, if you're great at Snapchat, Spotlight, if you're great at Twitter, if you're great at Instagram, if you're great at the skill. Why I wrote day trading attention. Well, then everything's underpriced in general in social. But specifically, where can you Be average and get a huge amount of attention. Substack. The supply and demand is real there. I like Snapchat Spotlight. Very big on Snapchat Spotlight. That's Snapchat's TikTok and Instagram feedback within Snap. I'm live shopping, brother. Live shopping, man. Jesus Christ. I don't know how much more I can say it. Live shopping is astonishing. So many people here are trying to become the next Logan Paul or Alex Earle. Like, you know, trying to be an influencer to get brand deals and start brands. Meanwhile, they would actually make money by being an affiliate on TikTok. Please, please, please look up, do your research on AI bots or Google search. Please learn what TikTok affiliate is. Please learn what TikTok affiliate Is. TikTok affiliate comes in two ways. TikTok live shopping comes in two ways. You can do the QVC thing that we're doing here or you can do the make a piece of content and if somebody buys from it, you get a little rake. Affiliate content, it's a huge opportunity. Phoenix rise from the ashes. Bought my kids book. Everybody, my kids book. Meet me in the middle. Is right here. Pinned. This is a lot of what we're talking about right now, which is balance. We've got the eager eagle and we've got the patient pig and they're both phenomenal. Being eager, ambitious, amazing. Being patient, amazing. But what if you're too patient? What if you're too eager? This talks about balance, which is what we all need. Being competitive, amazing. Too competitive. And being like toxic and physical with people after you lose. Bad. Right? Being chill and even keeled. Amazing. Too far. Where you're complacent and lazy. Garbage. The middle. The purple. Not red and blue. Purple. Right? Not hot and cold. Medium. So thank you so much, West Tennessee. Thank you for picking up the book. It means the world to me that you're picking this up. All the. You know who my favorite crew is? The super uncle and the awesome aunt. The super uncle and the awesome aunt. Like there's so many people crushing their aunt and uncle. Like I kind of think I'm a better uncle than dad sometimes. Like just if I'm keeping it real, you know. And so Raven, you're right. It is good for adults as well. The book. Alright, let's keep it going.
- [28:20]
C
Gary, for someone who is interested in live shopping, take time. TikTok shop, whatnot. Do you suggest they build an audience first or is it.
- [28:29]
A
Nope, good enough. You go live on TikTok and the audience comes to you. Look what's happening. Who here. Of the thousand people in this room, who here has never seen me before and has no idea who I am? Say no idea. Watch this. Matthew and I have 50 million followers. Not that you're new. Not that you can't like. Not that you kind of seen me before and you've consumed my content, like full. No idea. Look at this. Look at this. Zay. I've seen you but never live. This is crazy to me. Thanks, Bizzy. Bizzy said, this is crazy to me. Cause Bizzy knows that when he saw me somewhere, 300 people came up to me. Millions know me, which means billions don't. Ooh. That's where I'm at. And there's people out here with 50,000 followers on Instagram walking around like they're the most famous person on Earth. Ego. Millions know me, billions don't. We got people out here with tens of thousands know me and billions don't. And they think they're somebody. This is a game of humility. Humility is the true superpower. Humility is the true superpower. Who just met me on this stream. Literally. Who just met me? One of these people that just said it and they're enjoying themselves and they want to be part of this crew. Because I have good news. You have found the positive part part of the Internet. You've stumbled on the positive part of the Internet. Now the problem is you've also come to the corner of the Internet. This is a very interesting corner. You found a corner of the Internet where we're about practicality and accountability. So if you think you've walked into someplace that's gonna over coddle you and tell you you're right about everything. I'm not your fucking mama. I'm not just doing that cause you came out of my fucking body. This is positive and awesome, but you need to be accountable. If you hang out here, everything is your fault. That doesn't mean bad things haven't happened to you. That doesn't mean there's systematic issues. That doesn't mean there's a ton of world events that fucking suck. But everything is controllable by you. And once you understand that, life gets good. Don't like the city you live in. Move. Don't like the state you live in. Move. Gary. But I don't have money. Save. Save. Don't buy a fucking $50 hat. Don't buy a fucking $13 martini, by the way. Don't like your country. Move. Thank you, Fend. Thank you for the love. Thank you all New friends say, I'm new if you're new today, if you're new in the last couple weeks. Cause of this live. And this was the answer to your question, Matthew. I'm on TikTok Live because even with my millions, I'm trying to get the billions and I'm getting new people all day here. I'm about to do something crazy. I'm gonna start going live. Late nights in my hotels. I'm doing a lot of traveling, like from my hotel, from the airport. I'm just fucking. I'm looking to hang with y'. All. I'm looking to hang with you. Real quick, somebody says live shopping suppliers. Melissa. When you go into the back end of TikTok shop and become an affiliate, the company, you'll apply and be like, I want to sell this. The company will send you a sample for you to make content with. The companies are the suppliers. Instagram is not dead. Instagram is thriving. Endurance. Instagram is not getting as much reach for bad content. Uh oh, Instagram's not dead. You're dead. Uh oh, Instagram's not dead. You're dead. That's interesting. Alright, let's keep going.
- [32:06]
B
My 10 year old is extremely smart and has always been. But as he's getting older, he's choosing comfort over effort. Teachers say the same thing, that he's bright, capable, but disengaged and okay with being average. How do you help a naturally gifted kid build drive, discipline and hunger without pressure for or burning them out?
- [32:24]
A
By taking it outside of school. Your kid's too smart for school. Like that's why I had businesses on the side the whole time. Lollipops, baseball cards, fucking flip, you know, Then working in the liquor. Get, have him get a job or start a business or create a creative project. He must be productive outside of school. His whole life is about 3 to 9pm, not 9 to 3. Smart kids live 3 to 9pm Conformists live 9 to 3. That's real talk. You're blessed. You're blessed. You are blessed. Everyone. If you have a child who's CD and effing it in school, but you must hold what my parents did. Well, my mom sat me down at 14, 13 and was like, hey, real talk, real. It was like very fast conversation. All in Russian translates to hey, you're not good at school, you're not a scholar, you're not going to Harvard. You now have to work. I worked in a liquor store every second that I wasn't slinging stuff at flea markets, garage sales and baseball Card shows conformist, nine to three brilliant kids, not three to nine. By the way, there's nothing wrong with being a conformist. This is very important. I love entrepreneurships, I love creativity, I love builders. But I love people that are comfortable with who they are. I'm an enabler. I wish I was better at it, but I'm comfortable with it and I'm working on it, you know, like, by the way, I think I've talked about this. There's many times I wish I was a conformist. I have Nothing but stress 247 now. I handle it well because I love it. But I'm still human. So I don't know, like punching in and not giving a fuck. Sounds awesome. Sometimes. I love school. Do you know how fun school was for me besides being grounded every four times a year for my report card? It was awesome. I was chill. Ready? Let me show you. Gary, eighth grade. All right, class, everybody, this is book report is worth 40% of your grade. The book report is the number one thing, everybody. I'm giving it out now, handing it out to the class. This is gonna be worth 40% of your grade. Ready? Gary? It gets put on his date. I look around fucking, you know, Kimberly is sweating, you know, fucking Jason Riker's like, fuck, I need to get an A. Gary's like, This is real talk. I didn't even hand it in. I don't think you guys understand the level of mailing it in. I did. I did not do a piece of homework. In four years of high school, not one. We would have 30% of our grade. I remember there was a science fair that was worth like 80% of our grade. In 8th grade. I did it the night before just cause I had to like show something. It was like I got like a foamy cylinder and like put a line around him like Saturn. He's like, fuck you. People worked on it for seven months. That was me. That's just real talk. That's where I was at, by the way. I don't say that glib. I say that it wasn't interesting to me. I wasn't about that life. That was not going to be an indicator of my happiness or my success. All right, so everybody over 30, we have a real talk, you and I. Can we all agree that we know that we all fully know that we all fully know that getting good grades in school had zero correlation to being financially or emotionally successful in actual life. Please say if you agree. I could not comprehend anyone having the audacity besides trolling that they would say disagree. I mean, so if we all agree, the fuck are we doing as parents? Putting pressure on our kids on a thing that doesn't exist. Parents, step up. Parents, step up for your children. Be strong enough to take the judgment of your fellow neighbors who make fun of your kid for getting bad grades. Be strong enough to stand up to a teacher. Do not be a conformist, even though you are at least don't be a conformist for your kid. Karen from the chat is asking how do I do live? Social shopping with my coffee brand and auto deal business. Yeah, auto deal. Leave to the side. But coffee is easy. Go to ChatGPT and type in how do I set up my coffee business on TikTok. Guys, information is worthless. The type of content that you should put out when you you have a coffee brand, unlimited coffee. Reviewing the coffee, telling stories about the coffee, where it comes from, getting reviews from people tasting other baked goods with your coffee. Morning coffee stories like entrepreneurial. Like people buy brands because of the entrepreneur. Like how many people here have. How many people here bought this kid's book just now as a little hat tip, thank you to me for all the value I've brought to you in your life. You know, like there's a million things that people can do, you know? So I mean, again, ChatGPT, I have a coffee brand. What piece of. Like, the information is worthless. The perspective, the motivation, the discipline is everything. Let's keep it going. Yee ha.
- [37:55]
C
Cousin Spook wants to know how do I love myself after 36 years?
- [38:00]
A
Not loving yourself. Yeah, I think that that's probably right, right? Oh, this hat's so awesome. How do you love yourself after not loving yourself most of your life? Easy. By realizing you've got to get dialed in like a dog. And you need to understand something, brother. You not loving yourself was put inside of you by insecure parents or circumstances in your environment. You love yourself. Everybody who's watching right now, you love yourself. You might be confused that you don't because someone else put that into your head. Someone else in life put in your head that you suck and you believed them. All of us actually know we're awesome because all of us actually know if you're logical that everybody else sucks at things. Like too. Everybody else sucks at things too. Right? Got it. If you are sitting and you don't love yourself, it means you're insecure. If you are sitting right now and saying you don't love yourself and you're not the best, it means you're insecure. Insecurity was instilled in you because of circumstance, environment, parenting, DNA. That's all. Okay. You're a grown up now. We are not going to sit here and blame mommy and Daddy. We're not going to blame some horrific thing that happened in our life. People have things that happen. We're going to say, thank you, God, that we're still alive and we have the ability to change it right now. And you're going to say to yourself, I am no longer going to put anyone on a pedestal. Do not fucking put me on a pedestal because I've given you love and value or because I've made money as an entrepreneur. Do not put other people on a pedestal. Put yourself on a pedestal. Understand that. Because if you're a woman right now and you've let four good guys go, like you've had four boyfriends, all of which in hindsight, you wish you married, you were the problem. Don't shit on yourself. Just execute on the next one. If you're someone who's been fired five times in a job and you've blamed your managers and job every time, but deep down you know it's you, that's okay. Crush your next job like friends. Do you know what's amazing about life? It's like sports. Life is like sports. This is crazy. Do you know there's boxers. Julio Cesar. There's a fight that sits in my head that I will tell you the story of. Julio Cesar Chavez was undefeated and heralded in the 80s and 90s. He was fighting Meldrick Taylor and he was losing every round. He lost the whole fight. Me and my uncle who passed, unfortunately, Misha Shifrin, who truly was my father figure. Cause my dad worked all the time. Go look up this fight. He lost all 11 rounds. I was rooting for Meldrick Taylor, so I was pumped. He lost the first 2 minutes and 40 seconds of the final round and he fucking knocked out Meldrick Taylor, which is a bullshit. Richard Steele fucked him. I remember the ref's name. I remember the ref's name. Richard Steele fucked Meljer Taylor. Cause he got up before 10. It's a whole to do. But the story is, this is the most important thing. The story is Julio Cesar Chavez was losing the whole way. My friends, you could be losing the whole way in your life, the whole way in your life. And you can change it right now because you randomly had Gary Vee show up in your for your page on TikTok. And you just heard me. And for whatever reason, whatever reason, what I'm Saying right now is hitting you. Even though you've heard this from me or others millions of times, today was the day. For unknown reasons, today was the day that you finally understood that I was right. That's it, my man. That's it, my lady. That's doesn't matter what you did yesterday. You can make amends. You can fix it. You can say you're sorry, having the humility to say you're sorry. You can forgive someone that's done wrong by you. Do you know how many people right now, Raghav, are walking around in this chat right now that are not fulfilling their full happiness strictly because they're holding a grudge on someone and they don't realize that it's emotional cancer in their body and it's actually limiting them. And off and over with dumb shit, stealing their girl, stealing money, something stupid, saying something that offended them. If you. I got some more news for you while I'm on a news alert. If you were offended by someone's words, you're insecure, you're the bitch. You're a bitch. If someone's words make you cry, you're a bitch. Just be glad that you're not the one saying that, You know, JC says, gary, you're a handsome man. Hmm, this lighting might have been a good idea. I went from like, you look atrocious to I'm a handsome man. We changed the script with a little bit of fucking fluorescent light up in here. Go ahead.
- [43:01]
B
This is from Sherry. I listen to your latest content about random content on TikTok. Yes, I'm a Kansas City tour guide. My TikToks are all about Kansas City history, but I've been active adding my art trading cards just for fun. Just how random should I get on my plat?
- [43:15]
A
Random.
- [43:16]
B
She gave an example. I'm a woman past menopause and often consider sharing my story to bring more awareness and be healthy.
- [43:23]
A
100% friends, your Instagram and TikTok feed is your life, not one little part of your life. Do you know that no one's sharing their truth because they're scared about how many likes and views they're gonna get. Very random if you're trying to figure out what you are. I figured out my stuff and we still once in a while throw in something random. But like, if I haven't figured out my stuff, you've got to figure it out. I figured out my wine stuff first. Don't forget I figured out my wine stuff first. Friends, I was five years of wine content and because of My team as an opportunity, a whole new zone. You'll be seeing a lot more of my throwback wine content all over the place. I have a funny feeling I think we're gonna get Gary. Wine is gonna be everywhere. Fill your feed up with every part of your truth. Don't make up shit for fun. Meaning it has to be authentic. It has to be like, I don't know, it'd be better if you knew it or what have you. My 11 year old son has a viral video on Insta with 50 million views. How do we capitalize on it? Classic example, my friend, you don't capitalize on it. People think one viral video changes their life. It does not. It might give you one second of fame. You keep building on it. Keep, you know, it depends on what the content is. But like, you know, you capitalize on it by understanding what you want to happen. What would you like to happen? Right, like what would you like to happen? Does he want to be famous? Did he talk about an item that you can sell? Like, you know, it's those kind of things. What do you actually do, Gary Ru I run seven meaningful companies. The office I'm sitting in right now, this company, so this is a huge company called VaynerMedia. So we're one of the largest advertising agencies in the world. So this company, this is just one of my 10 offices globally. We're in LA, Mexico City, Amsterdam, London. And so we have a sports agency, Vayner Sports. We rep Justin Turner, Bo Bashette Sauce Gardner, Foia Lunicon. So sports agency, right? As you can see, there are thousands of employees at this company. It goes very, very deep back there and all around. And so what I do is I'm an entrepreneur that has a restaurant group, an intellectual property company, collectible company called Veefriends Sports Agency, a TV production company called Vayner Watt. You'll be seeing our shows on Netflix and Amazon soon. We've got one on Amazon right now called the Home Team, but this agency right here globally has 2,700 employees and we do $450 million in revenue, so half a billion dollars in sales. One of the biggest advertising agencies that are independent in the world. And that's one of the things I do. Alright, love you all. Talk to you soon. Love you everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.