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Gary Vaynerchuk
Before you go to the podcast, I've got a big announcement. I know several years ago a lot of you bought 12 books of 12 and a half to get the NFT, the book games NFT. I also know that a lot of people have dropped off on their journey with Veefriends, which is a massive mistake because what we're doing on Burn island and what we're doing on base with book games is remarkable. So you need to go to veefriends.comoldbooks with an S. You will go to that landing page and we will help you explain if you are trying to figure out where your NFTs are, how to bring them over to the website and how to start activating them so that you can start using them for all the incredible exchanges and draws and raffles and experiences that we're doing for people that actually own the book games. So please go to vfriends.comoldbooks where you can start your journey on reactivating your book games Journey. This is the GaryVee audio experience.
Gary Vee's Co-host or Sidekick
Did you not learn from Karate Kid? Did he did it. Did you not learn from the Karate Kid? He did it. The leg was up and he had to do the weird thing and do the Damn it. I don't give a that you suck and you've lost every job and nobody likes you and you're 39. You're not even at halftime. You're just losing. You're not a loser.
Gary Vaynerchuk
Good morning, everybody. Welcome to another episode of tea with Gary Vee 94. I'm in a good mood because the jets did not lose again. That would have been very hard since they didn't play this week. This was their bye week. So two weeks in a row. Garyvee.com whatnot okay, let's get into the.
Audience Member / Caller
Questions Mark is asking. I'm looking for a job and I constantly interview. I'm working a seasonal job I hate too. How can I kill the interview and get that job?
Gary Vaynerchuk
I think vulnerability, honesty, conviction, passion. These are words to lean in on. I think if you go into the interview being scared that you're not going to get it, you've already lost it. I think honesty matters. Tell them where you're at. I think honesty allows for comfort. Like, this is what I'm good at. This is what I'm not good at. I think fear kills people. I think about somebody who recently worked here, not for a very long time. Fear ate that person up and there was no reason. We had nothing but deep hope to make it epic. But the fear Ate him up for no reason. And so fear is a fucking scary thing. And people would prefer to be in their little bubble of delusion with their fear is it allows them to not address the truth. People love to be with themselves and fucking stew on shit and then grab a couple of family members or friends to like, enable them. We love coming. We love being three musketeers of bullshit. I'm full of shit. Let me grab two fucking other losers that are my friends or my family that loves me. But they're doing losing behavior because they're enabling me. And we're just gonna roll around and blame everyone but ourselves for no reason. And I know who's in the worst spot, because this place, I'm trying to really help and fix. And if you can't win here, well, then when you lose here and many lose here, you need to really go back to the Batcave and make a new fucking potion. Because if you lose here at a place where someone's really willing to lose money.
Chris (Audience Member sharing personal story)
To help.
Gary Vaynerchuk
Fear has completely won you over. And that, by the way, that's why politicians and parents, school chancellors and bosses weaponize fear. It's the ultimate weapon, not love is optimism. AO, that's O. The O in a, O O in accountability and optimism. The O is the optimism. Hope, Love is the ultimate weapon. But fear is the ultimate weapon of choice, of fuck faces, because it controls people. I just want everyone to hear this. You are never tricking winning people and you are always tricking losing people. So when you're in your bullshit and you know your bullshit, and here's my thing, don't hate yourself for being that way.
Gary Vee's Co-host or Sidekick
Love yourself out of it. That's the circle that everyone gets fucked.
Gary Vaynerchuk
Up because I'm pointing, you know, I'm triggering people right now with the way I'm talking. I'm poking, right? I'm like, here's your zit, here's your zit, here's your zit.
Gary Vee's Co-host or Sidekick
And what's happening is some people know I'm fucking right?
Gary Vaynerchuk
And then they go into, like, this bad place I don't want them to, which is like, yeah, man, I'm a piece of shit. You're not. You're hurt. You're actually wonderful. I need to get you the fuck out first. I gotta poke to tell you, like, you're fugazi. People think they're clever when they're in this world. They think they're tricking someone because their mommy's coddling them.
Gary Vee's Co-host or Sidekick
You're right, Sally. Johnny is a dick.
Gary Vaynerchuk
And Their best friend who's also in their fucking mud. You're right, Sarah.
Gary Vee's Co-host or Sidekick
Johnny's a dick, but that's just a.
Gary Vaynerchuk
Fucking circle jerk of negativity bullshit. So here I come along and I'm poking because I want to get you the fuck out. But when I poke, sometimes people go into like, he's right and fuck, I'm the worst. You're not the worst. You're in a circumstance that you need to get out of. You're not the worst. You're just as good as me or anybody else. You're just as good as everyone. You're just hurting right now and you don't realize that you're hanging with the same people, listening to the same shit. And we've had the rise in the last decade of the fear weaponizers and they're very effective because so many people lack self esteem, because we gave it 8th place trophies. Mommy and Daddy coddled everything. Everybody's a puss. Bunch of pusses. People stopped fighting, people stopped punishing. People stopped grounding. Parents stopped smacking. There were no ramifications, no consequences. And now everyone's about to. The problem is life has the ultimate consequences. If you're a puss and you're 22 and you're let's use a guy right now, you're a man. You go out into the world and you're 22 and mommy and Daddy took care of everything. Life's going to fuck you up and then you're going to blame life instead of blaming yourself because you're the one that took mommy and Daddy's fucking coddling. There's 16 year olds right now. I get the DMs who are telling mommy and Daddy, go fuck yourself, stop coddling me, I'm off the payroll. Proud of you. Big shout out to all of you. This is a new thing. This is where Gen Alpha is getting to learn.
Gary Vee's Co-host or Sidekick
Big shout out to all the 16.
Gary Vaynerchuk
17 year olds that have been hitting me up lately. There's a new wave, new wave of dms, new wave of feedback. Had a kid. Had a kid, saw me actually when I was with Xander, which I don't love, but said I got off the fucking payroll. 17 years old, was at the card store, learned how to flip, got off the payroll. That fucking kid, if he didn't get off the payroll would have been the cliche 25 year old who's depressed. You're depressed because you're not capable. You're not capable because mommy and Daddy took care of everything. Why kids have to play sports, you gotta lose.
Gary Vee's Co-host or Sidekick
If your kid does not want to play board games.
Gary Vaynerchuk
Who's got a kid under 12 who avoids board games? Put the number 12 in the chat because I'm telling you right now, you need to break it. I had one of those and I broke it.
Gary Vee's Co-host or Sidekick
Who's got someone under 12 who avoids games?
Gary Vaynerchuk
Who avoids games? They avoid it because they don't want to lose. First tell that they're insecure. For everybody putting 12 in, you have an insecure child. I did. Broke it. Avoidance, avoidance, avoidance, avoidance. And if you have a kid who cries when they lose and then wants to play again, you have a winner on your hands. Stop changing that.
Gary Vee's Co-host or Sidekick
Who has a kid who cries or.
Gary Vaynerchuk
Gets super upset and then wants to play again? Play again, Play again. Who's got one of those? Now, let's be really honest. Who here maybe five or six, seven years ago, when this wasn't obvious as much in culture, tried to get their kids to realize it's just a game and now realizes. Wait a minute, let me flip it up. Put fixed it. Put fixed it. If you were in the camp seven years ago saying it's just a game, but now you're all about letting it go. Look at this. This is why society matters. Look at all these fixed in the chat. That's huge. Those are all parents. This is why we have so many people hurting right now. At 20, we had a whole generation of parents who told kids that wanted to fucking win and believed in, stick with me here, merit and truth.
Gary Vee's Co-host or Sidekick
These are six year olds that believed.
Gary Vaynerchuk
In merit and truth and that competitive spirit. And we're built for the actual world. And we had parents being like, nah, you know what fucks up a six year old? Because your parents, all these people have fixed it now that means we're. For a lot of you. You're 23, 24, 25. You have to fix it for yourself. You're not a loser. You're currently losing. There's not one loser on earth. There's just people who are currently losing because they want to be happier. You like that? That was good, right? That was good. Give me something.
Gary Vee's Co-host or Sidekick
It's true.
Gary Vaynerchuk
Nobody's a loser.
Gary Vee's Co-host or Sidekick
Did anybody watch the Bengals and the Bears game yesterday? That shit was crazy.
Gary Vaynerchuk
Everyone losing.
Gary Vee's Co-host or Sidekick
The Bengals are fucking losers. Them that are winning. And the Bears had the worst loss of the year. That may come back.
Gary Vaynerchuk
That's life. There is not one. I'm gonna make this statement for 8.3 billion people. There is not one loser on earth. There's just People that are currently losing. And now, let me break your fucking brain. Losing is fun, especially when the game's not over, because then you get the fucking joy of getting out of the loss.
Gary Vee's Co-host or Sidekick
You know what the best win is?
Gary Vaynerchuk
What the Bears did yesterday. Not just like cruising and making it easy.
Gary Vee's Co-host or Sidekick
You know what's a great win in my favorite sport? Fighting, is when you lose every Leon.
Gary Vaynerchuk
I mean, I hate this because I like fucking. Usman is one of my favorite, favorite, favorite fighters of all time. I think he's one of the great fighters ever.
Gary Vee's Co-host or Sidekick
But Leon Edwards win is the most joyful. He got his ass beat for four.
Gary Vaynerchuk
And a half rounds, and he fucking.
Gary Vee's Co-host or Sidekick
Found that leg late. A Karate Kid. Did you not learn from Karate Kid when he did the. Like, he was hurt. He was hurting. He did the.
Gary Vaynerchuk
It.
Gary Vee's Co-host or Sidekick
He did it. Did you not learn from the Karate Kid? He did it. The leg was up. Danny's leg was up. And he had to do the weird thing and do the. He did it. He did it. I don't give a fuck that you suck and you've lost every job and nobody likes you, and you're 39. You're not even at halftime. You're just losing. You're not a loser. Fucking did it, right? You were fucking pumped, too? I fucking brought out fucking Miyagi. Did you not fucking learn from Karate Kid?
Gary Vaynerchuk
Wax on, wax off.
Gary Vee's Co-host or Sidekick
Let's keep it moving.
Audience Member / Caller
Gekko is asking. My husband and I are 43 and 44, with a large blended family of six kids. Two years ago, we started an auto glass repair business in a small town in Texas. We have good weeks and bad weeks. We've made it through every month, but it's been very tight. My husband feels like he needs to just go back to work, but he's put in blood, sweat, and tears, so I'm trying to encourage him to push through. Since we are just starting to actually grow. What are your thoughts?
Gary Vaynerchuk
Facebook ads. I mean, you know this better than anybody, Pablo. You've been on my team now for a little while, and you know how effective localized ads are. They need to run 150 bucks, right, on a 25, 35, 40 mile radius. Because if they're, you know, the. The more you want it, the wider you want the radius to be, because the more you're willing to drive and fucking do it, fuck it. They might want to do 100 mile radius. They'll take a job two hours away, right? So my answer is Facebook ads. You know? You know, I think it will work. That's my belief for that business. I think that one of the great things one can do in a localized business is recognize how effective those ads are for such little money and that may give them the spike of extra dollars that they'll see that will make him feel more secure in it. Or he can go back and go full time job and run ads for it to just do it on the weekends and see if that creates the demand. And maybe he does that on the weekends and maybe over time he realizes those ads are working and maybe goes back to the gig. There's nothing wrong with trying to go all in on something. It doesn't take going back to a job, turning that all in, jump into a side hustle while you go back to a full time job and maybe that will build back up and can become a full time job. And so I think for a business that is very localized, I'm a very big fan of trying to attack the Facebook ad ecosystem because it works for localized businesses. I just, I just know it does. So let's keep it going. Jose, how are you my friend?
Jose (Audience Member asking about emotional intelligence)
Doing good. Gary, I just want to say thank you. Thank you for always dropping knowledge and being there for me. As a 42 year old content creator who's also still maintaining the corporate life, I just want to say I appreciate everything. So in a world of AI, we keep talking about AI, AI but people aren't talking about ei. And me as relationship manager, how important should I really double down on communication and emotional intelligence as people continue to kind of get away with that?
Gary Vaynerchuk
Yeah, look, I don't think people are getting away from it at all. In fact, I think the big winner from the AI era in a decade are going to be the people that understand the value of emotional intelligence and how to interact with people and where humanity comes in. I think a lot of people are going to gravitate towards more real things. This morning I put out a post. I continue to believe that experiential businesses are going to grow. I think concerts and rock climbing company and in sports and you know, all these things that require us to be out in the world are going to continue to grow. There's a lot of people who are going to try to build AI apps because they want to be an entrepreneur where what they should really be building is New York City tour. You know, companies like, I just think a lot more in that. And I think as we get into a workforce where mundane skills become less effective, I think and valuable because they are being replaced by AI. I think what employers and companies and humans are going to be looking for is good leadership, good management. And I think it's a game of both. I don't think you can just go into this nirvana utopia idea of like, I'm just gonna be a nice guy and I'm gonna make million dollars a year because I'm nice and I care about people. I don't think that's what I'm actually saying. What I'm saying is someone who has a grasp of what the AI tools are and is a manager of people that use AI tools within an organization and is the human that is creating good culture and emotional intelligence and as a manager has HR like tendencies. I think is going to, is going to have a real era here in front of them. And so, you know, I think a lot of people are talking about emotional intelligence and leadership as a growing value because there's going to be a lot of people managing a lot of people that are managing a lot of AI bots again. Big companies are going to have 35 people using AI with the power of 400 people. Right. That are gonna need managers to keep that effectiveness and culture going. We're still humans. So that's what I think, brother. Good luck. Pleasure.
Jose (Audience Member asking about emotional intelligence)
Appreciate you.
Gary Vaynerchuk
Appreciate you. This is the Notorious Ninja signed pack, comic number seven. The origin story and the first appearance of the Notorious Ninja. If you don't know what Vee friends is, you are breaking my little heart. My tiny, tiny little heart is broken. This is my Pokemon. This is my dialed in dog hat that is not released yet that I'm very excited about. And it's a universe of 250 characters. Think of it as Pokemon meets marble meets Sesame Street. I am building one of the most important collectible intellectual property companies of this generation is my hope and my dream and the efforts I'm putting in. So please go to veefriends.com and check it out. And this is being given away for free on Whatnot right now. Please enter the top right corner. All you have to do is click the button for everybody who's on Instagram, YouTube, everywhere else. Come over to GaryVee.com whatnot Sid wants to get in there. Why do people value 50 no's so much but not 50 views? That's a great question. I think people value 50 no's versus 50 views for a very specific reason, which has become weirdly my life's work. I think that people are wildly insecure and so when they get 50 views they think that's a failure because other people get millions of views And I always say this like, I wish they could see 50 people in a room to see how powerful getting 50 views is. I think the reason that they get so fucked up by both 50 views and 50 no's is they take them both as negatives. So I think they view both those things as negatives. For me and for others, I think that there's just an incredible thirst to persevere through adversity. I think some of us, me included, and others that I've seen had the fortune of struggling early on and it didn't break them. Some people struggle early on and it breaks them, and they become cynical and mad at the world. Other people have struggles, and it becomes a motivation. The people that have struggles oftentimes have unconditional love in their family that allows them to believe. So for me, I'm incredibly fortunate that even though I had plenty of struggles in my youth, I had incredible love for my mother, which made me be able to persevere. Other people that have struggles may not be as fortunate to have a mother or father that are giving them that love, and then they're in search of that, and it compounds their insecurity. And so, so much happens in your childhood. But again, we can't weaponize our childhoods. You know, there's plenty of things that happen in my. As incredible as my mother and father are, there are things that they did that, in hindsight, put. Put me in a vulnerable spot that I wasn't able to see. And instead of blaming them, I've used my adulthood to work on it. I think that this becomes a big obsession of mine. And you know, this. I bring this up often, which is at what age, As a matter of fact, everybody and whatnot. Please give me the number here. At what age do you believe it is time to no longer blame your parents and your circumstance and to, as the kids say, adult up and start saying, okay, mom and dad fucked this up. Life fucked this up. But I am strong enough to address this, and now I have to start working on it. Instead of pointing fingers, I can go thumbs. And I could start going. And so we're seeing a lot of answers right in the chat right now. And, you know, a lot of people are hovering between 18 and 25. You know, some people are saying 30. Somebody said 40, which I think is ranch. But, you know, a lot of people are saying these numbers, but they're not living it. Watch this. We're gonna have a very vulnerable moment right now. A lot of you just put a number in.
Gary Vee's Co-host or Sidekick
How many of you put in a.
Gary Vaynerchuk
Number, yet you have passed that number. And you continue to blame Mommy, daddy, the government, the mayor, the governor, the president, the system. Like, own it. Own it. Say me. Say capital me, right? And so, you know, look, a lot of people are gonna say me. Like, there's a lot of people being honest here, which I fucking. I adore you all. And that's what these mornings are about, all together. To, like, start getting into that place, right? And like, for everyone who says me, you know, this is the moment. Maybe this is the tea with Gary Vee. Where. Do you realize I'm done blaming my boss, my mom, the system, you know, America, Canada, India. Like, everyone here is capable. Everyone's capable of cutting negativity out of their lives, even if it's hard. Like your mom, your dad, your spouse. You're allowed to get divorced. You're allowed to limit your interaction with your, you know, you know, your life. This guy says, you know, someone said my cheating wife. Yet you're allowed to forgive your cheating wife for her sins in your mind and move on. You're allowed. Or you could be one of those people that sits and rolls in that mud for the rest of their life. You could be mad that the opportunities aren't there for you in India. Or. Or you could spend 100% of your time trying to get working visas and other places where you think there's more opportunities. You're just allowed in life. You're just allowed.
Gary Vee's Co-host or Sidekick
This is life.
Gary Vaynerchuk
This is life. You're just allowed. You're allowed to dwell and you're allowed to attack. You're allowed to cry and you're allowed to wipe off your tears and go at it. I will say this. People in worse mental, physical and emotional situations than you have been able to persevere and get out, You know, and so. And you got to try different things, like, whatever's. A lot of people that are stuck aren't trying different things. They keep going to the same well, whether it's one person in their family that allows them to complain. Same kind of therapist, same kind of content, same kind, like, we need to change our shit if you're not happy. I think they value both 50 no's and 50 views by not valuing them. They don't value that. I value no's. Their feedback, their motivation, and their information. I value 50 views because I think 50 is incredible. Like, I've had a lot of people say, gary, why are you doing it on whatnot? You only have 443 people watching right now as we know on TikTok, I have 60. I don't know because I've never been in a place where no matter where I'm at, I'm not insecure. I love when people are like, oh, Gary Vee, you've fallen off. You only got like a thousand likes on this post. I'm like, what are you talking? Like, I don't understand. You know I do not. If I didn't give a fuck of people making fun of me in middle school, you think I'm gonna fucking give a fuck of anyone here? Trolling. I've only had sympathy for you. I only have compassion for your anger towards me. I only have sympathy. I am not affected by your tough guy words on Twitter.
Gary Vee's Co-host or Sidekick
I'll fucking beat your ass.
Gary Vaynerchuk
Do you understand?
Gary Vee's Co-host or Sidekick
Like, do you think you could beat me? I am an emotional fucking savant. I will blow you out the water.
Gary Vaynerchuk
I'm not scared of you.
Gary Vee's Co-host or Sidekick
I'll roll up on you, say three.
Gary Vaynerchuk
Things and you will crumble like a bitch because you are insecure. Tough guy gal. The easiest person to punk is a keyboard warrior. They're soft as shit. But I'm not gonna hurt you back. I feel bad for you. I love you. I want for you. But if you feel like you're getting off on like fucking trying to tear somebody down, me or anybody else, like, I don't know what to tell you, but real winners see you for the losing situation you're in. I see you. I see you for all your weakness and I don't. I care for you, man. I want you out. These people got you twisted out there. I see you. You're losing. And I'm here to take your anger because you can't penetrate me. And I'll take it and I know other people will take it. And I hope you can get your poison out by trying to punch me. But your punches aren't landing and you need to know that. And your punches aren't landing on anybody else who's winning. Inside punches are only landing on other hurt people. And that's a rolling in the mud that you need to get the fuck out of. This is the Notorious Ninja Signed pack comic number seven. The origin story and the first appearance of the Notorious Ninja. If you don't know what veefriends is, you are breaking my little heart. My tiny, tiny little heart is broken. This is my Pokemon. This is my dialed in dog hat that is not released yet that I'm very excited about. And it's a universe of 250 characters. Think of it as Pokemon meets Marble meets Sesame Street. I am building one of the most important collectible intellectual property companies of this generation is my hope and my dream and the efforts I'm putting in. So please go to veefriends.com and check it out. And this is being given away for free on whatnot. Right now.
Audience Member / Caller
Kylie's asking. I started a business with my fiance. He's great at talking about what we should do, but I'm usually the one executing. He works, but it's hard to get him to take the business seriously. How do I get him to be disciplined and consistent?
Gary Vaynerchuk
Ooh, this is a tough question. This happens a lot with partners. People have very different working styles. It gets much harder in family businesses. You're in, like, kind of like pseudo family in fiance land, right? You're kind of like half pregnant family when you're engaged. And so this makes it even harder. One thing that I'm a very big fan of as a leader, and I think she's leading in this situation is realizing it's very hard to change people. But what I try to focus on is how to put people in positions to succeed based on who they actually are. What you need to be careful about in that scenario is putting too much on yourself and creating resentment. This is a formula for, like, breakup, both in business and in your relationship. So I tread here lightly. This is, like, a real combo. Like, there's just a lot of talkers out there. The world is filled with talkers who complain and envy and deploy jealousy and hate towards doers. I ask a lot of you to use this morning's show to figure out where you sit on the talking and doing spectrum. Listen, I do a lot of talking. I don't think talking is bad. I think talking without doing is bad. Muhammad Ali did a lot of talking, and then he did it in the ring. He's the greatest. You know, a lot of people have done a lot of talking and then have gone out and done it. You know, I think this is a tough conversation, but I think she needs to be honest with him. I think candor is the actual answer to this question. I think she needs to explain what her point of view is on this. Now, a lot of talkers often are incredibly insecure. Most people don't do things in life because they're insecure. They fear. And I talk about this all the time. You all know where I'm about to go. They fear losing in front of others. So if she addresses him and brings up that like, hey, man, I love like, your energy for it, the ambition for it. But I end up doing all this stuff. He may get triggered by that. You know, insecure people, when called out, narcissistic people, when called out, really hate that shit. Baby doesn't like to be put into the corner when they're trying to peacock. A lot of talkers use the talking as a disguise, as a front. Ego is defined, in my mind, at least one man's point of view as insecurity with makeup on, you know, and so with a Halloween costume on. So I'm concerned about how he'll receive her feedback if she goes candorous on this. I'm a big fan of couples therapy. I think, you know, as I'm now, what, 11 days away from being 50, I'm a big fan of people who can afford therapy to use it even when they don't seem like there's something wrong in the relationship. I think sometimes it's offense versus defense. I think people wait too long for it. It's good maintenance. It's like going to the gym. By the way, I've figured out that my outer left glute is incredibly weak and tight in the last week, and it's really helping me. I'm, like, loosening up my back through my heavy stretching. So this morning, 45 minutes of heavy stretching, especially on my left, my outer left glute, whatever that's called. And that's kind of how I think about therapy and, like, meditation. It's how I think about this show. One of my great ambitions for Tea with Gary Vee is doing this early in the morning and maybe getting people's mind right around ao. That's what we do here, Ezra.
Gary Vee's Co-host or Sidekick
We're very big on who knows what AO is, who's new and has no.
Gary Vaynerchuk
Idea what just happened, and who's an OG already from last week when I retired, and unretired lag happened last week. Honestly, that might be it. I'm retiring. It's a wrap, and I'm upset. I'm not sure if I should ever make another piece of content in my life. That's sad, man. This is it. I think it's over. Like, all of it. All right, bye, Instagram. I'm done. No, no, I'm done. I'm retired. I'm out. I'm retired. I do not do content anymore. Lot happened.
Gary Vee's Co-host or Sidekick
Oh, big winner. Haggard 76.
Gary Vaynerchuk
You just won a hundred dollars. Literally.
Gary Vee's Co-host or Sidekick
If you don't give a shit about this, get this in the mail and.
Gary Vaynerchuk
Post it on ebay. Thousands do. And they will buy it. I like this little giveaway.
Gary Vee's Co-host or Sidekick
I know a lot of you want to buy.
Gary Vaynerchuk
You know, I talk a lot about live social shopping.
Gary Vee's Co-host or Sidekick
Here we are on whatnot.
Gary Vaynerchuk
Let me show you how it's done. We're going to literally post this. This comic is $35 a pack. You can actually get a rare cover. You can see these rare covers in the back. The rarity guide. You might be able to get the one of one lollipop that is probably worth thousands of dollars. So if you want one of these packs to open, here's what happens. Let's see what I got here. Oh, I got a David Mac. All right. Cover. So I got a good one here. I didn't get the common one. I got a. If you're a comic book nerd, you know who David Mack is pretty excited about this really epic comic origin story of the notorious ninja. A really good story. Ezra, let's put up 30 packs for 35 bucks a piece. If you've never bought anything ever in your life on whatnot, you can actually get this for 20 bucks, 15 off by putting VF15 in your shopping cart or hitting this little yellow court. Where is it? No. Race. This little post it note. Click this little post it note. Thank you, court. Click this little post it note and click the VF15 white button in there. That will put the code in automatically for you. Actually, I'm going to sign this one, too. Next giveaway as well. Ezra, let's get another giveaway. This one's actually on the COVID Little Gary Vee sign.
Gary Vee's Co-host or Sidekick
Free stuff here. Everybody who is on social Media, go to GaryVee.com/WhatNot.
Gary Vaynerchuk
W H a t N o T. Everybody come over to GaryVee.com whatnot if you're on Instagram, YouTube, I see you.
Gary Vee's Co-host or Sidekick
All of you, get over here.
Gary Vaynerchuk
All of you, get over here. Holmes pun quest goes. Therapy is way overrated. Talk with your grandpa. Disagree. And this is what's amazing about the world. Everybody can have different opinions. Maybe, for example, Homespun's Quest went to therapy and had a bad therapist. That happens. What do you think? All therapists are good. I think a lot of therapists are full of shit and aren't trying to get to the solve. They're just trying to keep you on the payroll. Like, there's a lot of things out there, but nothing is absolute. But the concept of getting your poison out, one of the great things that is fucking up every one of you. By the way, I don't give a.
Gary Vee's Co-host or Sidekick
Fuck if you go to a therapist.
Gary Vaynerchuk
Go take. Go to the fucking woods. Literally, go to the woods this weekend. Go to the woods in the middle of nowhere and just scream out your poison. What I promise you is globally historically true is the number one thing that's fucking all of you up is you're keeping poison inside of you. And most of your buckets are small. I always used to yell at my dad. I was like, dad, your bucket to, like, getting upset is, like, filling up this little cup, and mine and mom's is like the ocean. And I used to think that's a strength. But I would argue that just because me and my mom have the ocean to take the resentment and the anger from everyone, eventually that pulls over. And which one's better? Neither. Get your fucking poison out. Get your fucking poison out. Get your fucking poison out.
Gary Vee's Co-host or Sidekick
Everybody who wants to learn what social shopping is literally click that little button at the bottom if you want to start your journey.
Gary Vaynerchuk
A great comic to read to your kids this weekend.
Gary Vee's Co-host or Sidekick
Just click it right down below.
Gary Vaynerchuk
You just hit buy. It's literally Apple Pay. Boom, Boom. As they say, somewhere in the world.
Gary Vee's Co-host or Sidekick
All right, let's keep it going.
Gary Vaynerchuk
Raghav, what's good?
Raghav (Audience Member from India)
Hi, Gary. I don't know if you remember me, but I'm gonna give you a second to recognize me. You have seen me twice.
Gary Vaynerchuk
Remind me, brother. I apologize.
Raghav (Audience Member from India)
It's from week on one we. I was there in Minneapolis.
Gary Vaynerchuk
I'm glad. It's great to see you again, brother. Yeah.
Raghav (Audience Member from India)
And I wanted to ask you. So we were in Canada at that time, but now I have moved back to India with my family. I wanted to. I know I can crush it in, like, what? Not live digital life. Shopping. But I don't know how to get in because India is not in yet. So how can I take advantage of that because India is not in as well.
Gary Vaynerchuk
You can't be in something if it's not there yet. Yeah, right. Like. Like, if I was, like, sitting here in America, I was like, I know.
Gary Vee's Co-host or Sidekick
That I could be remarkable at cricket.
Gary Vaynerchuk
But nobody in America plays cricket, and cricket was banned in America for some weird reason. Well, then I would have to move to Pakistan or India to play cricket or Australia or England. You know, I understand you think you could crush live shopping, but if the live shopping function is not available yet in India, well, then what are we talking about? So you have two options. You can continue to get educated and be prepared for when it is, or. Or you can move again. Yeah.
Raghav (Audience Member from India)
And there was one more thing. So I have been Selling since on Amazon and online marketplaces. Since I was 16. I was working in Walmart doing all of the stuff with high school. And when I left my job, I was working full time for Amazon. And now with the.
Gary Vaynerchuk
Raghav, one second. Somebody in the chat saying Kiko and Amazon Live both work in India.
Raghav (Audience Member from India)
I don't know about Amazon Live. I only know about TikTok shop and whatnot. They both don't.
Gary Vaynerchuk
That's fine. But this is what you could have done. You could like. Yes, I know you're about to watch me do it, but you're gonna have to eat it. Hey, Chat is live social shopping available in India. I know that TikTok is banned in India and I don't think whatnot's there, but I could be wrong. Which three or four apps right now are doing live social shopping the way whatnot and TikTok shop are doing in the US and obviously how. China is a half a trillion dollar economy. Is there any app that's leading right now in live shopping in India? Maybe ebay Live. I've seen them starting to get going. But can you give me the top three, please? You have to understand, if there is an actual answer to this right now, I'm coming to India to punch you in the neck. You know that, right? I'm coming to India. Amazon Live works.
Gary Vee's Co-host or Sidekick
Flipkart works Me show. Why are you not on the me show? Yeah, yeah, that you coming on my show saying it's not there yet when you. Yeah, you know me show.
Raghav (Audience Member from India)
But I was more focusing on US side. I have only like sold in Canada and US I was mo like looking at the export side.
Gary Vee's Co-host or Sidekick
You're in India.
Raghav (Audience Member from India)
Yeah. Okay, so I'll look into that. The Amazon and me show. Live shopping.
Gary Vaynerchuk
Yes.
Gary Vee's Co-host or Sidekick
Because you're in India.
Gary Vaynerchuk
Yeah.
Raghav (Audience Member from India)
And I just have one more question. Are you going to be doing another week on anytime soon or in Kabbalah? Couple of years?
Gary Vaynerchuk
Yes.
Gary Vee's Co-host or Sidekick
But I'm not doing one until I see you on Me show you when.
Raghav (Audience Member from India)
I'm on Amazon Live and me show, please.
Gary Vaynerchuk
Yeah.
Gary Vee's Co-host or Sidekick
And do never call into another show where the answer could be done in one second.
Gary Vaynerchuk
Yeah.
Gary Vee's Co-host or Sidekick
Raghav, I love you.
Raghav (Audience Member from India)
Another thing was I just wanted to talk to you in person. So that was fine.
Gary Vaynerchuk
That I respect. That I respect. That's. That's a fair.
Gary Vee's Co-host or Sidekick
But that's good. But don't come and embarrass yourself. This is forever on the Internet. Your kids one day are gonna be like, daddy, why did you go on t with GaryVee and ask such a stupid question.
Raghav (Audience Member from India)
No, no, I'm totally fine with that. I'm not embarrassed. I've just started making content on social media, so I'm not embarrassed at all. I have left all of that.
Gary Vaynerchuk
Well now, Raghav, you redeemed yourself and I love you. Now I'm not gonna punch you in the neck. Now I'm gonna kiss you in the neck.
Raghav (Audience Member from India)
Thank you so much.
Gary Vee's Co-host or Sidekick
Punch and kiss. All right, brother, we'll see you later.
Gary Vaynerchuk
All right, let's keep it.
Audience Member / Caller
Ray is asking. My young daughter struggles in school. Even though I tell her that grades don't define her, the school system pushes these kids to know what they want to be and have good grades, making her feel like a failure. I've shown her some of your clips, but can you give her some specific words of wisdom?
Chris (Audience Member sharing personal story)
Right.
Gary Vaynerchuk
Listen to your daughter. Like she's, she's. She's not going to just believe her dad after a couple of times. This is a constant flow. You, you can send her my clips. Look, either she wants to be common sense oriented. I don't know how old she is. When you're 7, when you're 10, when you're 12, it's harder to believe that you could be successful without getting good grades. When you're 15, 17, 19, it becomes more clear there. You know, what is success? I think needs to have a real conversation. I actually think one of the worst things that's going in society right now is followers. Money, clout stuff is the definition in a way that we've never had. We've become dramatically over materialistic. It's nice and fine and you're allowed to have certain things and want certain things. And if you love fast cars or collectibles, you're allowed. But I really struggle with first defining success. I think success is really defined by did you wake up this morning? Actually, let's do this. And honestly, no bullshitting in the chat. And everybody from social media, you need to come to GaryVee.com whatnot w h a t N O T to answer this question because the answers are officially only real on whatnot. So for 4 to 400 of you this morning, if I said from 0 to 10, 10 being you felt no anxiety in your chest, you woke up this morning and you're like, thank you God for another day. Another day where nobody called me with an emergency last night because someone in my family died or had a tragedy. Today's gonna be awesome. That's a 10. Zero is. I don't even want to live tomorrow much More. I'm like very unhappy. Everything's fucked. Where are you from 1 to 10, 0 to 10. Give me your numbers. And so like I'm looking at these numbers, right? A lot of, lot of good numbers here and it makes sense. And a lot of people in those four and five. Three is a tough number. You know, I just saw three, which is not super fun for me. Everybody answering on social, your answers are not official. Garyvee.com whatnot w h a t N o t. Come over here right now. Come and hang. I think success is waking up with something between a 7 and 10 this morning to that question. But you need to pound, brother. You need to talk about it every day, not once in a while. And eventually you will break through. My daughter 16 right now and I've definitely seen a shift in how she sees the world in the last year and I think a lot of people will go through that as parents. There's some. And we've all gone from 12 to 16 to 22. I think those 10 years are insane. Think about yourself at 12, think 16, think 22. That's a lot of growing up in a 10 year window. You might be frustrated right now because she doesn't see it right now, but give it some time, Give it some time and make sure that she's defining success with happiness, not stuff optic be z with the big win on this. Congratulations. Next. I want to give these away. So. All right, we're going to give one of these away. The minis. This I'm really into. These are. These are one of my favorite products. This is a toy that you put on your desk when you're at. So this is the perfect. This is the gratitude gorilla. I genuinely believe if some of you put this on your desk in the morning when you come into work and you look at the gratitude gorilla, it might just remind you to be fucking grateful for what you have. Yes, your boss might be a dick, but you have the best husband in the world. What do you want to focus on? I believe most people focus on boss's dick, right? I believe more people should focus on husband is the best. I've always. In times of anxiety or issues or challenges or.
Gary Vee's Co-host or Sidekick
Before you buy this, it's $15 for a box.
Gary Vaynerchuk
Before you buy this.
Gary Vee's Co-host or Sidekick
Who here has never bought anything?
Gary Vaynerchuk
Who here has never bought anything? On whatnot say never bought. Because you can get this for free. You can literally get this for free. You can literally hit this little white post it note right here. Everyone who just said never bought literally hit this Little yellow post it note. This little yellow post it note. Oh, I'm above it. A little high. There we go. Click this little yellow post it note and hit the VF15 button in the. In the notes.
Gary Vee's Co-host or Sidekick
And you click that or put VF15.
Gary Vaynerchuk
In the shopping cart.
Gary Vee's Co-host or Sidekick
All 48 of these should be gone.
Gary Vaynerchuk
In seconds because I saw more than.
Gary Vee's Co-host or Sidekick
48 of you have never bought. You'll literally get this for fucking free. Click down there, hit VF15, and literally.
Gary Vaynerchuk
Check out free and enjoy it. Your befriend's journey has begun. Anyway, I think more people. He needs to define success as happiness and lack of anxiety and joy. And then he needs to continue to pound her. That grades have no impact on that. Straight A students are not universally happy. Straight A students are not universally rich. I don't know how we have not had this conversation. It's period, end of story. It's truth. Let's keep it going. Chris.
Chris (Audience Member sharing personal story)
I lost my wife 5 years ago this month to Covid and I made sure to focus. Thank you, sir. I'm a big fan of yours. I've been watching you since you were on that app show and on the Apple channel like, for Apple tv when you went.
Gary Vaynerchuk
Thank you, Chris.
Chris (Audience Member sharing personal story)
Hell, yeah. But I just want to say that I think I got my boys graduated. I got them situated, and now it's my turn. And so I decided, what the hell, I decided to jump into this whatnot stuff. I'm going to start my own show coming up this week because of you and all the things you said. But I just want to know, like, I also had some Michael Jordan Gatorade cards that I won from Gatorade several years ago, and I thought maybe I could trade them for just 15 minutes. I could come to New York and hang with you for like, 15 minutes. I don't know. They're very rare. I thought I'd throw that out there, shoot my shot. But anyway, I just want to throw that out there. First of all, what do you suggest?
Gary Vaynerchuk
Energy. I don't need your. I don't need your Jordan Gatorade cards, though. If they're star cards, I need to see them because you need to get them graded. But I will give you 15 minutes in new York. The team will set it up for you in Q1 of 2026. Just because I love the energy you're bringing here. And I want to give that to you, dude.
Chris (Audience Member sharing personal story)
Oh, my God. Thank you so much. Oh, I would love that. Yes. So I've been a teacher all my life, so, yeah, So I do that. Enjoy that. But back in the day, I used to do some goofy things like on whatnot. So like we had like a live cable access.
Gary Vaynerchuk
Hold on.
Gary Vee's Co-host or Sidekick
Bring down the goofy things for Chris. I need to know what goofy things you did. This is getting good now.
Chris (Audience Member sharing personal story)
Yeah, goofy things like, you know, I used to sell like from 10pm to 3am on a cable access channel, like crap in a box. So, like when you like kind of, it's.
Gary Vaynerchuk
You need to be on whatnot yesterday. Just don't sell crap this time. Sell something you believe in.
Chris (Audience Member sharing personal story)
No, you're right.
Gary Vaynerchuk
Absolutely. Don't sell crap.
Chris (Audience Member sharing personal story)
That's right. Yeah. But it was so much fun and it was back in the day and I've tried a little bit of everything. And I think basically what I was going to say is the other things that I've learned is I've always wanted to be like a motivational speaker talking about strength, especially after these last five years and what that looks like. And you talk about a lot, about being humble a lot, about just the strength and fighting through. And what you just said is so important for people to listen to. When you live through an experience like I have and you understand that you're not losing, you're just learning about life and you're continuing on. And it's a hard thing to keep a smile on your face and laugh about things. Right. But man, shit, it is incredible once you come out on the other side. And I appreciate you because I listen to you almost daily and absorb all your content. So anyway, I just wanted to say thanks for that, Chris.
Gary Vaynerchuk
You know, you're such a inspiration. You went through one of the more challenging things that someone can go through, right? Losing a spouse at a young age. Did you have children, Sir?
Chris (Audience Member sharing personal story)
Yeah, yeah, two boys. It was 40. Let's see, I was, what, 45? She died six days before her birthday, which would have made her 46. Yeah. And so boys.
Gary Vaynerchuk
How old were the boys? How old were the boys when your.
Chris (Audience Member sharing personal story)
Wife passed middle school and high school? They were 13 and 16. So, you know, I think when you battle those things, you, you know, and it's, it's funny because you know, the balance between a mom and a dad and, and how that works. You're very familiar with that, with your wonderful family that you've been a part of and just kind of working through that experience and what that looks like, it's tough because you still play that role of the dad. But then also, you know, how do you, how do you make up that kind of that role for the mom, too. And I think a lot of what you said, too, my boys always talked about, well, you know, we're just. We're just trying to. We've lost, we've done this, we've done this. I said, yes, but you know what? There's another reason behind all of this, and we got to keep fighting through it, you know, And I think that's. And I never let my boys understand. They always lost, like in sports and things like you said, like, you know, it's always that feeling. Yeah. And just grow from that experience, you know, and what does that look like? You know? And then how can they turn that into their motivation to continue and be strong, you know?
Gary Vaynerchuk
You know, both my parents lost a parent very young. My mom lost her mom at 5, and my dad lost his dad at 15. And I talked about openly about how fearing the death of my parents was the backdrop of my life, you know, like the theme of my life, you know? And I think a lot of my gratitude comes from the fact that I went through my youth where that very challenging thing did not happen. And I think it's just so wonderful that you were on this show, Chris, because I believe that there's a lot of people. This is what's happened in our society. Unfortunately, there's a lot of people in the chat right now that are struggling with very lightweight things. They're struggling with. They don't have extra income to buy silly stuff. Like, literally, they're sitting right now watching. And their biggest issue that really eats them up is that they don't have extra money to buy Alexis or a burqa bag or go to the Four Seasons in Hawaii. Like someone they saw on Social or someone in their neighborhood. And it's eating them up. Envy, jealousy around materialistic things. And then a gentleman like you comes on who has gone through a real adversity. Losing your wife during COVID and then having to raise your two children by yourself at an incredibly fragile time in their lives. 13 to 16 for boys is a profoundly challenging time. And the fact that you have the strength and the energy that you come on here with and the optimism and the hope and just, you know, what you're doing, you know, I hope wakes somebody. Like, not only thank God for your boys, they were lucky to have you. Right. And I do believe the incredible challenge of losing their mother can become the foundation of their happiness. I really believe that. I believe adversity is the foundation of success and happiness. But, Chris, the reason you need to go on whatnot and get out there is. I'm convinced that you just helped someone in this chat. Convinced. Convinced that somebody said. Just got shook and said, this fucking dude is coming on with this energy. And I'm crying about some dumb ass shit. Right. Like people are crying about dumb ass shit and literally just felt what it would feel like right now to lose their spouse and all the pressures of, like keeping up the financial impact. There's people, you know, you know, there's people right now that could lose their spouse. I don't know if your wife worked or not, but some people here, some. Some people here are the stay at home parent and could lose their spouse, who not only is their spouse and would be their mom or dad to their kids, but also the finance. You know, there's people that literally had to go to work today. Literally today Monday in the world, somebody had to go to work today on November 3rd, Monday in the world who'd never worked in their adult life because their spouse took care of the finances. And that spouse passed away last month, a couple weeks ago, and that person has to go to work. Like, people have real adversities out here.
Chris (Audience Member sharing personal story)
Yeah, no, you're right. I think when people always ask why you don't get stressed. Like they say, well, Chris, nothing ever shakes you. I said, yeah, it doesn't shake you when you see your wife hooked to a machine and can't breathe. You know what I mean?
Gary Vaynerchuk
And by the way, Chris, I've never had that happen to me. And nothing shakes me because the serendipity of my DNA, parenting and circumstance. There's people who are unshakable, who just have simplicity in their heart.
Audience Member / Caller
Mm.
Gary Vaynerchuk
It's simplicity that we need, my friend.
Audience Member / Caller
I love it.
Chris (Audience Member sharing personal story)
Yes, sir.
Gary Vaynerchuk
What the fuck? What the fuck does everybody need?
Gary Vee's Co-host or Sidekick
What do you need?
Gary Vaynerchuk
Yeah, you know, people are very confused out here that they think stuff is going to close the gap of their heart. Yeah.
Chris (Audience Member sharing personal story)
It doesn't.
Gary Vee's Co-host or Sidekick
I cannot explain to you how many.
Gary Vaynerchuk
People I've watched get more stuff and get more unhappy, because here's what happens to people that believe that money and stuff will solve it. They get there and it doesn't and then are completely fucked up.
Audience Member / Caller
Yeah.
Chris (Audience Member sharing personal story)
It's been an absolute honor.
Gary Vaynerchuk
Do you have a whatnot username yet?
Chris (Audience Member sharing personal story)
Yeah, I think it's just Chris K54. It's me holding the microphone is the picture.
Gary Vaynerchuk
I see it. Everybody, Please follow. All 400 of you in here. Follow. Everyone's following you right now, Chris. There we go.
Chris (Audience Member sharing personal story)
Oh, man. You man. Bless you, sir. Bless what? You Do. Thank you so much. And hey, I can't wait to come Visit you in 2026. I'm pumped. This is awesome. What a blessing. Thank you, sir. Appreciate it.
Gary Vaynerchuk
Bye bye everybody. As we're tuning off here on today's show, if it's your first show, make sure you go to the top left corner and follow Vee Friends. That's very important to me. I love micro dramas. What's going on in Asia with those pieces of content is huge. Micro drama content in the US is going to be a monster anyway. If this was your first show on whatnot, please go to the top left corner and follow everything. And please, it would mean the world to me if you did a little homework on Be Friends. If you're.
Gary Vee's Co-host or Sidekick
If this is your first show ever.
Gary Vaynerchuk
And you have a kid between 3.
Gary Vee's Co-host or Sidekick
And 12 or you collect, put the number 312.
Gary Vaynerchuk
If you have a kid 3 to 12 or if you're a collector of things and this is your first show, say collect and put dash and tell me what you collect.
Gary Vee's Co-host or Sidekick
If you have a kid 3 to.
Gary Vaynerchuk
12, you need to watch be friends.com cartoons. If you collect and you don't collect VF yet, this is your first show ever and you don't collect Be Friends yet. We're gonna raid you right now and you're gonna learn. Let's do it. And everybody on other social medias. We'll see you next time. Thanks everyone. Big announcement. As you probably heard at this point because I had John from Stan on the show. I am an investor advisor to an incredible startup called Stan Stan Store. I'm sending you right now to GaryVee.com GaryVee.com Stan go check this out. We've done a GaryVee Stan Stan store challenge which actually has a weekly call with me. This is built for everyone who's been affected honestly by my overall content. The tech stack, all these features and the minimal costs per month that Stan Store has built is really the tool that was needed for this world that I envisioned when I wrote Crush It. When I wrote Crushing It. And this overall thing I'm thinking a lot about lately, which is the individual empire, right? This creator entrepreneur slash entrepreneur creator economy that I think is gonna eat up the oxygen. Very honestly. The thing that so many of you want in your life and the reason so many of you are not there yet is you've got the strategy for me. You've got the ambition within yourself, but you don't have the tools for you to fully maximize it. And I believe you can find that at Stan Store. Stan Store. But specifically, I want you to sign up for it through my challenge because I want to get access with you. And plus, there's a bunch of cool things. So if you want to go see those cool things, go to garyvee.com Stan S T A N.
Episode: You’re Not a Loser, You’re Just Losing: AI, Fear & Taking Your Power Back | Tea with GaryVee 94
Host: Gary Vaynerchuk
Date: November 19, 2025
This episode of Tea with GaryVee (Ep. 94) centers on breaking free from fear, taking accountability, and regaining personal power in a world full of change—especially as AI and social pressures escalate. Gary Vaynerchuk gives direct, tough-love advice to his audience and callers, challenging common excuses, debunking the myth of being “a loser,” and emphasizing the growth that comes from adversity and taking responsibility. The discussion also touches on parenting, emotional intelligence, business tactics for small entrepreneurs, and the real assessment of happiness and success.
“If you have a kid who cries when they lose and then wants to play again, you have a winner on your hands.” [08:16]
On Fear and Ownership:
"Fear is a fucking scary thing. Fear has completely won you over. That’s why politicians and parents, school chancellors and bosses weaponize fear—it’s the ultimate weapon, not love."
— Gary Vaynerchuk [03:23]
On Losing vs. Being a Loser:
"You're not a loser; you're just losing. The best win is when you’re losing and the game's not over, because then you get the fucking joy of getting out of the loss."
— Gary Vaynerchuk [09:52, 10:05]
On Parenting and Competition:
"You have a kid who cries when they lose and then wants to play again? You have a winner on your hands. Stop changing that."
— Gary Vaynerchuk [08:16]
On Parental Coddling:
"A bunch of pusses. People stopped fighting, people stopped punishing. Parents stopped grounding. There were no ramifications… and now life’s got the ultimate consequences."
— Gary Vaynerchuk [05:03]
On Emotional Intelligence and the Future Work Environment:
"The big winner from the AI era are going to be the people that understand emotional intelligence... Someone who manages AI tools and is the human keeping good culture is going to have a real era here."
— Gary Vaynerchuk [14:33]
On Taking Accountability:
"How many of you put in a number, yet you have passed that number, and you continue to blame Mommy, Daddy, the system? Like, own it. Say ‘Me’—capital ME."
— Gary Vaynerchuk [20:34]
On What Success Means:
"I think success is waking up somewhere between a 7 and a 10 this morning—thankful, unburdened by anxiety—not by grades or stuff."
— Gary Vaynerchuk [43:00]
On Facing Adversity (with Chris’ Story):
"Adversity is the foundation of success and happiness. Chris, the reason you need to get out there is I’m convinced you just helped someone in this chat.”
— Gary Vaynerchuk [49:31]
On Criticism and Haters:
"The easiest person to punk is a keyboard warrior. They're soft as shit... Real winners see you for the losing situation you're in."
— Gary Vaynerchuk [23:46-24:01]
Summary:
Gary Vee’s tough-love approach challenges listeners to stop blaming and start owning, while nurturing self-respect and optimism. He blends practical business advice with deep cultural and personal commentary, stressing the importance of resilience, gratitude, and emotional intelligence as the world—and the nature of work and success—continues to evolve. The episode is both a call-to-arms and a dose of empathy for anyone “currently losing” but ready to take their power back.