← The Gist
The Gist
Christian Duguay Brings the Valley Heat
00:29:33
Christian Duguay, creator of Valley Heat, breaks down how Doug Duguay, his in-show alter ego, works within a 51% fictional universe. Tight sound design and ad-jingle microplots create an absurd world populated with Canadian foosball biker gangs and...
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- [00:00]
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- [00:29]
Christian Dugay
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Christian Dugay
That should interrupt your listening is, well, nothing.
- [00:44]
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- [00:55]
Mike Pesca
It's Wednesday, September 17, 2025 from Peach Fish Productions. It's the gist. I'm Pesca two weeks ago, RFK Jr. Testified before a Senate committee and the firing of his CDC director, Susan Manares came up. At the time, she had said that she was fired because she wouldn't go along with his reckless and unscientifically based recommendations for a childhood vaccine schedule. He said, no, no, no, it wasn't that she failed a test and when you fail a test, can't run the cdc. It was a pretty simple test. The yes no question. She should have known the answer here was Kennedy and testifying under oath back then.
- [01:33]
Christian Dugay
No, I told her that she had to resign because I asked her, are.
- [01:38]
Mike Pesca
You a trustworthy person?
- [01:39]
Christian Dugay
And she said no.
- [01:41]
Mike Pesca
Now this would have marked the first time in human history when asked, are you trustworthy? A person said, no, Nope, not trustworthy. Got me there. Of course, it also marks the first time that a guy who on stage an accident in Central park with a baby bear carcass has been asked to lead a big federal agency. Also, if someone says, are you trustworthy? And they say no, why believe them? I do have to say at the time when I heard that I did this thing where I said, oh, if I was only a senator, if I was a senator, I would have then asked the question. Now, Mr. Director, you're saying you said the words are you trustworthy? And she answered, I am not trustworthy. It's not going to come out that she gave an answer you didn't like or, or you came to think of her as untrustworthy. She just said when asked, are you trustworthy? She said, no, that's what you're saying. Of course, Senators have their pre programmed questions and they can't be guided by pure curiosity. There are points to score. Plus with Kennedy, you give him the opportunity to dance around using his golden throated rhetoric. Senator, I have learned to read mitochondrial facial ticks. So when I determine someone's untrustworthy, it's with the higher standards of Antoine Bouchard's micro Zymon theory. Okay, so what really happened if we don't take that one at face value. Well, Moniz was testifying before the Senate today, and here's the are you trustworthy? Exchange. According to the one participant in the conversation without the brain eating worm, he.
- [03:16]
T-Mobile Customer
Told me he could not trust me. He told me he could not trust me because I had shared information related to our conversation beyond his staff. I told him, if you cannot trust me, then you can fire me.
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Mike Pesca
Yeah, that's kind of how I thought it would be. That is how human beings talk and think. The non brain worm affected human beings. In fact, when it comes to public health, her stance is the more trustworthy one. But specifically on this narrow question, which may in fact stand in for, for the entirety, if you wish it to, of RFK's credibility, I'd say she has rendered herself trustworthy and him not on the show today. It's a podcast about a podcast, because I bring you the podcast, Valley Heat. It is hosted by Christian Dugay as Doug Doogay. It is an intense labor of love. It is the definition of a cult hit. It is unique, hysterical, and Christian Dugay is here to maybe try to explain it or at least give you a taste of it. And whenever Christian Dugay does a podcast, it's not just a podcast. It's a Christian Du podcast, Valley Heat. Up next, I've been wearing a lot of True Work clothing because I like it, because it looks good and feels good. But that's not even why True Work exists. True Work exists to make workwear that keeps pros comfortable, capable, and ready for whatever the day throws at them. It was made by a guy who studied this very hard, looked at canvas and denim and the things we were working in and sweating in and that weren't holding up to our tasks. I use True Work because, well, they gave me a couple, and then I said, ooh, I want more. And they gave me a couple more. And every once in a while you could catch me working around and walking about fully clad, head to toe in the True Work. I got a hoodie, the Wooby hoodie. I don't know why they call it this. It is wind resistant and it is quite comfortable and I have the work pant. They work so hard there is no space between work and pant. The T2 work pant durable, flexible water resistant work pants. Started off with one in rust then just went to black. Black goes with everything including clearing brush and taking a giant iron fence and dragging it into my I have a truck driving it and I'll tell you the whole story one day. This is a true work ad. This is not how much money I got for my iron fence but if you want to guess, you can upgrade your day with workwear built like it matters. Get 15% off your first order@True Work.com with the code the Gist that's T R U E w e r k.com Hymns cannot solve some of the more common bedroom problems. The I like to watch TV at a very high volume, whereas I look at the place of sleeping as a place to sleep. I don't want to tell you which one of us has those different stakes in the debate, but I think maybe you can tell. There's the blanket stealing. But when it comes to performance, that is where HIMS can help take control of ED with personalized treatments made with proven ingredients prescribed by licensed procedures providers 100% online and you know ED is more common than you think. I don't know how common you thought it was, but from what I understand, it's quite common. Though getting less common because of hims, which allows you to connect online with a licensed provider to access personalized treatment options to get simple online access to personalized Affordable care for ED, hair loss, weight loss and more visitors hims.com the gist that's hims.com the gist for your free online visit hims.com the gist Actual price will depend on product and subscription plan. Featured products include compounded drug products which the FDA does not approve or verify for safety, effectiveness or quality. Prescription required. See website for details, restrictions and important safety information. So I got into a podcast called Valley Heat. I don't want to congratulate myself too much. What tipped me off on this obscure niche podcast was a New York Times article extolling its virtues. So it operates on an odd but hilarious frequency. It's a hyper local podcast, takes place in the Rancho Equestrian District. Have you heard of it?
- [08:11]
Valley Heat Podcast Host (Doug Dugay)
Welcome to Valley Heat. I'm Doug Dugay. This is a podcast about the neighborhood, my neighborhood, the Burbank Rancho Equestrian District right here in Los Angeles county, brought to you by Jan Robinson hummingbird feeders. It's not just a hummingbird feeder. It's a Jan Robinson hummingbird feeder.
- [08:26]
Mike Pesca
Well, Doug Dugay, your guide, talks about his son with highly poisonous fish, his wife who gets mermaid texts from her yoga instructors, and then there are the neighbors. Gary Janthony, he's operating a huge car wash. Canadian foosball players operate like biker gangs. And of course there's full contact go kart racing, Chicago style. You know, the sponsors of the podcast are Karate Trophy City and everything that Jan Robinson does, from hummingbird feeders to shirts. It's not just a shirt, it's a Jan Robinson shirt.
- [09:00]
Christian Dugay
They're called Jan Robinson's little sweaters. It's not just a little sweater. It's a Jan Robinson little sweater.
- [09:05]
Mike Pesca
Doug Dugay is actually Gary Dugay. And this insane, hilarious, lore induced podcast has delighted me and my kids. And now I bring them on the gist and want to expose them to you. Hello. I'm gonna call you Doug, but hello, Christian, how are you?
- [09:21]
Christian Dugay
Well, you called me Gary and that was my uncle's name, actually. It was very. Wow. Gary hosts that podcast.
- [09:29]
Mike Pesca
Oh, Gary. So Gary Janthany. That's right, Gary Jan. That's what you were thinking.
- [09:34]
Christian Dugay
Gary Janthany.
- [09:35]
Mike Pesca
Yes, Gary Janthan. He's the neighbor. Now, who's Gary Janthony? Let's just start somewhere random. Who's Gary Janthany in real life? Explain. Explain to my listeners who he is on the show. How do you get the inspiration for this one of these many characters in the Rancho Equestrian District?
- [09:51]
Christian Dugay
Well, the podcast started, I was doing an insta. Some funny Instagram stories about someone who was parking a Jaguar on the corner on the curb outside the house. And it was there for so long and I just found it funny that it was just collecting dust and getting dirtier and dirtier animals were living under it. So, so I started doing this story on Instagram about how it wouldn't move and how it's like you really can't park there for more than three weeks before the police will come and they'll move it for you. I just thought that was funny that someone would want to do that. And I realized it was a friend of my neighbors, my neighbor who also watches my driveway a lot from his kitchen window and told me that somebody was getting into my garbage can late at night and taking something out of it. And I said, why are they doing that? And he's. And he said, I don't know. I said, maybe, maybe it's like A drug drop. And he said, what? What are you talking about? And I thought. I thought, okay, that's probably crazy, but that would be funny and it would be a really smart way to deal drugs. Just use somebody's garbage can. So I guess it's combination of. It's a combination of some of my neighbors and mostly my neighbor across the street.
- [11:15]
Mike Pesca
So season one, the main through line is your pool guy possibly using your garbage can as a drug drop. Season two is about the jaguar that won't move. So right there in the beginning, the germination of the show, you had the idea for both seasons presented to you all at once.
- [11:34]
Christian Dugay
Well, I didn't have an idea for even what the podcast would be. When I made the first one, I knew I wanted to make it. And I. I do have a pool guy who washed his truck outside of my house. So I just started talking about. I didn't know what it was going to be, and I just started talking. And I'd had this equipment in my garage for about six years, and I thought, I think I'm going to try to do this podcast. And it just slowly turned into that. And the first time I was rambling over those, that little credit sequence at the beginning, I was just thinking of stuff that was going on around the neighborhood that really was going on in my head. So I didn't really have a plan. I really didn't know what the show would be until I finished the second episode.
- [12:18]
Mike Pesca
So you didn't even script it, you just. It occurred to you as you turn the mic on to say certain things, and then what pops into your head is maybe an exaggerated version of your real life neighbors.
- [12:30]
Christian Dugay
It is. It's an exaggerated version of. Of, you know, everything has a kernel of something real in it. And I was just feeding off of things that were happening. Like, you know, I. I started talking. My pool guy, Beth Stelling, a great friend and a great comedian, was over here, and she and my wife were in the pool. And I thought, oh, maybe she's married to the pool guy that I was just talking about. I said, hey, can you. And I thought, oh, it'd be funny if she was swimming in the pool. So then that spawned the story about how the pool guy would come over and his wife would bring the baby and swim in the pool. So it, it's not a scripted show, but it is in the sense that I'm not just rattling it off all at once. I definitely. It's like writing without an outline, but you're writing verbally. You Know, I'm recording and I'm going back and I'm listening. I'm thinking, no, maybe this would be a good idea, redoing it. It's really the same writing without an outline.
- [13:29]
Mike Pesca
So we should tell people. This is what you do. You've been on Mad tv, you're in the Groundlings, you have a background in improvisation and theater and comedy. But tell me about the specific feel of the podcast. Was it based on other existing podcasts? Because I would say if the genre of the podcast weren't invented, this show, I don't know, maybe some of the ideas would exist somewhere, somehow, but it wouldn't exist.
- [13:55]
Christian Dugay
Yeah, I agree. I mean, in this is the technology of podcast and a podcast's ability to. You can produce it pretty easily. I mean, it's not easy to make this show, but you can produce a podcast pretty easily. And then there's a way to just get it out there. People want to listen to it, they can. And that certainly was not the case when I was a kid. It's not based on any other podcasts because I didn't listen to podcasts. I don't really listen to podcasts much. If it's based on anything, it's probably smart.
- [14:25]
Mike Pesca
It's probably protect, self protect.
- [14:27]
Christian Dugay
It's. It's based on really on my childhood in terms of the, the tech, the aesthetic of the, you know, the feel of it, the sound design. It's based on listening to American top 40 and Casey Kasem when I was a kid. It's based on listening to. Before there were VCRs you would get a record of a movie. I don't know if you remember the story of Star wars, but the story of Star wars was just the audio of the actual movie. And that was like magic when I was a kid and I wore that record out. So I guess it's. The more I did it, the more I found myself obsessing over the production and the sound quality and what I wanted the voice to sound like. I wanted it to sound comforting. I wanted the show to be comforting, you know, something fun to live inside the way, you know, the Cheers bar is or something like, you know, a TV show where you go to be in that space.
- [15:24]
Mike Pesca
Right, right. A lot of the laugh lines are character based. In other words, if you didn't know who those characters were supposed to be, Doug Faye, his wife, Chuck, certainly his father in law, they wouldn't be funny. But once the audience gets to know him, they're really funny. But tell me about Doug. So it's a two part question. One is, why does he have your last name? And two is how closely, other than the last name is he related to you?
- [15:52]
Christian Dugay
So the first question was, why is, why does he have my last name? I think originally when I was doing those Instagram stories, he was a little crazier and he was the guy who had. He was the guy who had issues with things that were going on and people said, you know, you should make a show out of it. And. But I also seemed very crazy and some people didn't know if it was real or not. And I. I had this discussion with my wife. Should I let them think it's real? I think I should let them think that this is real. If they believe that I'm measuring a Jaguar's distance from the curb and I'm going to have it towed away. And we decided that I would change my name to. To Doug. And then when I. When I finally decided to make the podcast, I. I used that name. And I don't know, honestly, it was just, you know, it was almost like a 5149 split. I was either going to be myself or someone slightly different. And I, maybe subconsciously, it's because he is, he really is. Is me. I mean, if I was just slightly crazier, I mean, the things he does are not things that haven't occurred to.
- [17:06]
Mike Pesca
Me in terms of Doug being such a schlemiel, a put upon character. Uh, first of all, it is good in terms of comedy not to have the main character be the craziest character, right? This is why in Arrested Development, Jason Bateman's character is kind of the touchstone and all the siblings of Brother in Laws are the crazy one. Or why Hawkeye was more or less grounded. I mean, he had quirks. But Frank Burns and Radar, they were much, much quirkier. So that's principle one. But principle two is I use the word schlemiel. Are you drawn to that type of character comedically? Has that been something you've worked with before?
- [17:48]
Christian Dugay
I. I don't. What's a schlemiel? I just makes me think of Laverne Shirley, a schlemiel.
- [17:55]
Mike Pesca
Oh, wait, I'm trying to think if it was Woody Allen, someone, someone defined the difference between schlemiel and a schmuck. And the schlemiel is life's loser, let's just put it that way. Someone who has the soup spilled on him on every occasion with, With Doug.
- [18:15]
Christian Dugay
I think that in a way, who he is is Sort of therapy for myself because Doug, I don't think of him as a schmuck or really, you know, the put upon thing is, it's kind of funny, but he's not typically upset about these things. He's a little bothered. But I think the thing about Doug is that he accepts everybody for who they are and what they're. You know, I've struggled with porous boundaries and I've, I've let, I've let crazy people into my life and probably will continue to. I'm drawn to them. It just, it seems I'm drawn to some crazy people. And I think that we all indulge more than we should. You know, we indulge some people more than we should and we, we let ourselves get pushed around a little bit. And obviously it goes to an extreme with, with him, but I relate to him in that sense that I will let someone step over the line a little bit before I put my foot down. And Doug really never puts his foot down. He just, but he's never upset. He doesn't yell, he doesn't, he doesn't really take issue with people to their. A few times he will. You know, with Dean who thinks he's a doctor, you know, he's got an optometrist who claims that he's, he's a he. He should be able to put MD after his name and so go after someone for that. He doesn't like people who, who identify with something that they aren't. He like, he likes people to be genuinely who they are. He doesn't hate Gary. Gary is genuinely who he is. He's an entrepreneur who will do anything to get ahead in business and he only thinks about himself and he knows that about Gary. But when he goes to a therapist and the therapist says, you know, I published a book, but it turns out that he self published the book, you know, with his own money. That's. That Doug would take issue with that. An optometrist, He's a doctor, he would take issue with that.
- [20:25]
Mike Pesca
Right. So some guy is running an off license car wash that's drive through where cars are winding up on his front lawn in violation of every city ordinance and drawing power away from the city. Well, that's okay. I'm sorry, but it's not. If you self publish a book, which everyone does, that's where.
- [20:46]
Christian Dugay
Well, it's not okay with him. It bothers him that that Gary does that, but how he feels about Gary.
- [21:06]
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- [21:35]
Christian Dugay
You know, he doesn't think Gary's a fake or phony. He doesn't like phony people. But I think overall, the show is just about my own boundary issues. If you look at the storylines, everything is around. The storylines are built around gray areas and boundary issues. Like the. There's a DA who his mom is in the car, which, you know, I mean, that's a boundary issue for him. It's strange that. But she could be there. That's maybe a situation that could happen. A car parking there too long. A car wash in a suburban neighborhood.
- [22:14]
Mike Pesca
Yeah. And the boundary issues give rise to the great catchphrase of the show, which has become a standard in the Pesca house. I'll take that remark.
- [22:23]
Christian Dugay
Yeah. Which really comes from trying to do that in my own life. You know, you. You really. You really have to do that, because that was the remark. So, you know, you can fight. I mean, if I didn't take that remark in the show, then we would just be arguing all the time. The characters would just be fighting. I know the elevated bike path is very big deal for you. You mean the biggest project that Burbank City Council is approved and maybe, I don't know, 30, 35 years, $62.7 million. I'll take that remark because, honestly, it's impressive. You don't have much of a choice other than to take the remark because the remark was given and you received it. Yeah. You are going to take that remark. Okay. And I guess I'll take that one, too. But he. He has to, I think, for the purposes of just moving the story forward. Accept who? People. You know, accept the things people are doing and not try to get it. Not try to fight about it and push back too hard. But I think that it's a pretty good philosophy as the show's gone on. I think taking that remark and accepting the reality around you is. It's a fun thing to play with dramatically, and I think it's probably been good for my life.
- [23:37]
Mike Pesca
So one of the through lines of the show is the music. And you are a musician, and I take it you make the music in the guise of the house band. Cephalopods are people. Almost all of the music. But you tell me if there are exceptions. There are exceptions. Like with the cigarette boats. So you've concocted this story where cigarette boats are powered by amplifiers and they have fights out in the Bay and Journey songs are seen as both cliche but celebrated to power these boats. But most of the music are advertisement jingles for the show. Do you think of the jingles first? This would be a funny idea for a song about a product or is it motivated by the needs of the show?
- [24:23]
Christian Dugay
I either. There's no rule for it. I might it's what I love doing the most is making the music. So ideas might come from that. I might just feel like doing music instead of. Instead of recording, you know, the voiceover and maybe something will come out of some little thing I came up with or the other way around I might think of a funny. I think what's. What's important about the products is that they're not. It's not really about the products, that the commercials are really about the people who own the businesses. So right. I wouldn't do it. I. I typically won't do any kind.
- [25:02]
Mike Pesca
Of and you know what that fade out means if you want well, it means that Christian Dugay, that is Doug Dugay, isn't the only one doing his show based on the patronage of patrons. If you wish to hear more of this and why wouldn't you? It's exciting stuff. It's about Foosball tournaments and we have some stuff about the Cheers theme song characters and as inner voices, a little bit about the real Rancho Equestrian District. More with christian go to subscribe.mike pesca.com to be a Pesca plus subscriber. Also, I should mention that they're doing a live show at at Largo on the 19th Valley Heat live this Friday, Largo at the Coronet. If you're in the L A area, what will Doug Dugay be talking about? He promises that he and Cephalopods are People will be there with Fay, Phil and Chuck Live updates on the Burbank International Foosball Festival, which is happening 14 miles away. I think he might be banned so he has to announce it from afar. There'll be music foosball possible funds, live band Cephalopods are people. So that's his live show information this Friday at 8 at Largo at the Coronet. And for more of this conversation, again it's subscribe.mike pesca.com and when you hit subscribe, it's not just a subscription to a podcast, it's a subscription to a Mike Pesca podcast.
- [26:29]
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- [26:53]
Mike Pesca
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- [26:57]
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- [27:05]
Mike Pesca
That's not the itinerary we're following.
- [27:07]
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- [27:20]
Mike Pesca
Bon voyage.
- [27:22]
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- [27:49]
Valley Heat Podcast Host (Doug Dugay)
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- [28:22]
Mike Pesca
And now the spiel. Tyler Robinson, Charlie Kirk's alleged killer, was arraigned in Utah yesterday. The things we learned about him, or the things we thought we knew that he was in fact a leftist, though this was denied by some people who didn't want it to be true, including the historian Heather Cox Richardson. It doesn't matter. Facts are facts. And he was, though from a Republican family who used guns, a leftist and a furry and had a trans romantic partner of leftists. I say, so what? You're allowed to be a leftist. You're not allowed to kill people. But pretty soon in America you may not be allowed to be a leftist. I mean, that's what Donald Trump clearly wants. That's what Stephen Miller wants. And that's what the Attorney General, Pam Bondi, who's supposed to know the law, said she wants when she talked about prosecuting hate speech, not an actual category under the law. It's very hard for someone who is not even of the laughter on the left and certainly not a leftist, not to be quite alarmed by the overreach I think purposeful overreach of the Trump administration. But you know, who's not doing themselves a favor in warding off the oncoming crackdown against leftists. Leftists here yesterday was a crowd in lower Manhattan outside a judicial proceeding for alleged murderer Luigi Mangione. They cheered not just when Mangione had the death penalty taken off the table, which I think is the right call, but also they just cheered Mangioni. They used his murderousness to try to make some other points, some political points they would say very important moral points on the back of a murderer allegedly. And the victim, definitely Brian Thompson, he is definitely dead. His children have no father. He died because someone wanted to make a point. It is true that Donald Trump absolutely played politics, not just this week, but after the killing of Minnesota state legislator Melissa Hortman. It is also true that Trump is almost always horrible when given the chance. So leftists, I guess, have to react. There is no other choice than to play exactly into our cycles of escalation. Umbridge and maybe eventually violence. It has been one week since Kirk was assassinated. It has been a very bad week. I did not see many people stepping away from their camps and saying something that you wouldn't have expected them to say about Charles Charlie Kirk a day before he was killed. Retreating to your priors is what it's called. And you know what, I'll be honest, maybe my priors are to put aside what other people get very upset about what they regard as racism or misogyny or any of the other bad things that Charlie Kirk said. And maybe I am the type of person who says, look, whether or not you think it's racism and misogyny, I do think it's more important to emphasize shared humanity than divisiveness of the murdered. I believe that. But you know what? I've always believed that. That's why it's called my priors. It's not special or heroic for articulating my prior existing priorities. If I had to emphasize one point of the many that I've made in the last week, it's that our society will not benefit by the perception that the other side is coming to get them. When the administration says far left, I'm coming to get you, it's impossible not to react to that. But when many center right to right leaning people, look at all the rhetoric they're seeing in their media that watch, they see many, many, many examples of leftists cheering on murder. And to be fair, it's not just that they're being propagandized to. It's not only the selective media diet of Fox News. It is the fact that Kirk was assassinated and that Trump was shot and that Trump was almost shot again, and that Republicans in the Trump administration are so often called fascists. And in America, fascist generally means to the average American who hasn't studied the history of the movement, it means Hitler or the Nazis for whom killing is justified even when they're little babies. There was an interesting point or two made this week, and Jonah Goldberg made one. The human beings are the only species that could be preemptive that they perceive a threat. Other species do perceive a threat, but human beings have the ability to perceive a threat not based on the physical act in front of them or some instinct about cobra and mongoose or what their rival or their predator is doing, but they could perceive a threat from the accumulated knowledge, the story in their brains and the perception of the motives of the rival. And humans then can act preemptively. And I do think that will describe violence if this violence continues to spiral. Tonight, when I'm done with this recording, I'm going to stop, walk away from the mic and go right to Francis Tavern, Lower Manhattan Tavern drink. This is a legendary bar where George Washington once ran the treasury during some of his presidency and it's been standing since the 1700s. In 1975, 50 years ago, Puerto Rican separatists put a bomb there and they killed four people. When I mentioned this fact to New Yorkers, when I've told a few people I'm going to Francis Tavern tonight, they all say, oh, the George Washington place. And I'll say, yeah, but also the terrorist bombing place. And people generally forget that or never knew that. So I guess in a way it's a blessing that those acts of violence didn't take hold to the extent that Francis Tavern is forever associated with the violence back then. Maybe I should take some solace in the fact that Francis Tavern is still standing, as I hope and trust that the rest of the republic will as well. And that's it for today's show. Cory Wara produces the Gist and Ashley Khan is our production coordinator. Kathleen Sykes writes the Gist list. Go to Mike Pesca. That substance now, now, now. Text 33777 for a 25% off subscription. Philip Swissgood helps with strategy of the Gist list. Jeff Craig runs our social and Michelle Peska is CEO of Peach Fish Productions. Improve Duper and thanks for listening.
- [34:41]
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Marketing.
- [34:49]
Amazon Music Advertiser
Marketing is hard. But I'll tell you a little secret. It doesn't have to be. Let me point something out. You're listening to a podcast right now, and it's great. You love the host. You seek it out and download it. You listen to it while driving, working out, cooking, even going to the bathroom. Podcasts are a pretty close companion. And this is a podcast ad. Did I get your attention? You can reach great listeners like yourself with podcast advertising from Libsyn Ads. Choose from hundreds of top podcasts offering host endorsements, or run a pre produced ad like this one across thousands of shows. To reach your target audience in their favorite podcasts with Libsyn ads, go to Libsynads.com that's L I B S Y N ads.com today.