Nir Eyal (7:52)

Thanks so much Mike. Great to be here.

Mike Pesca (7:54)

Now when one throws ass, is that like throwing pottery? Am I not, Am I not up on all the idioms around the throwing of ass?

Nir Eyal (8:01)

Well, you definitely don't want to get in the way when someone is throwing ass, I'll tell you that right now.

Mike Pesca (8:05)

That's right. Could you throw your ass out?

Nir Eyal (8:09)

You could. Actually, you definitely can. And it turns out with this story that I don't know if you want me to tell the whole story about throwing ass. Let's jump in.

Mike Pesca (8:17)

Let's jump in. Let's jump in ass first.

Nir Eyal (8:20)

Yeah, you can throw your in and you can throw your ass out.

Mike Pesca (8:22)

It's true. So who was the, who is the injured ass person who through throwing ass solved her injury?

Nir Eyal (8:30)

Yeah. So this was a woman who is part of a singing duo called Sophie Tucker and they are an award winning duo. Kind of techno beats, they're a lot of fun to listen to. Check them out if you get a chance. Sophie Tucker and the, the, the lead singer of this group had this debilitating back pain and she did everything she could possibly do. She got the injection, she got the mri, she got the X rays, she did all the treatments, all the drugs she could find and medically prescribed medications. I don't know what else she did, but it would not take care of this back pain. And it turned into a chronic issue. And a chronic issue we defined as something that is causing pain six months after finding any kind of actual damage. And it turns out that Sophie discovered this technique called pain reprocessing therapy. Prt. And PRT is kind of the antithesis of what we typically tell people to do when they experience chronic pain. We tell them to ice it and to have a heat pack and to not move it and to isolate and to whatever you do, don't make it hurt again. And what the community, the pain treatment community is moving towards is kind of the exact opposite of what we used to tell people. Now we don't tell people to do those things. If we think it's chronic neuroplastic pain versus actual physical pain, where it's actual damage that we can identify. Turns out that the reason that she was having this chronic pain is the source of what we believe is all chronic pain. It's this fear, pain, fear cycle that the more we fear that we're going to be in pain, the more attention, hyper vigilant the brain becomes towards those signals. And so it ramps up the pain signal to 11. And now we're feeling pain all the time. And so when Sophie learned about this method of pain reprocessing therapy, she decided to follow it by doing what this method professes, which is to first tell yourself you're safe, you can break the pain, fear, pain cycle by realizing, wait a minute, that pain does not necessarily equate to damage, that those things can be separate, you can have pain without actually having damage in the body, that it could be a neuroplastic response. And so she. She comes across this dance move when one of her dancers tells her, hey, throw some ass. Try, let's have some fun. And at first she's very defensive. So, no, I can't do that. I'm going to throw out my back. It's going to be terrible. And then she starts doing the movement. And the more she does the movement, the more she has fun with it, the more she taught her brain that she's safe and she stopped being afraid of it. And this is how she cured her chronic pain in just a few months.

Mike Pesca (10:59)

Right. So these are the important things that exemplify so much of what you write about in the book. It's not just about the power of belief. You can't believe your way through everything in the book. After where these doubts started accruing in my head, you had a good chapter about beliefs in accomplishment that you don't try hard for or just sort of misplaced beliefs, unfalsifiable beliefs, beliefs. There is a large category of belief that there is a large category of phenomenon that can't be cured by belief. If Sophie had torn her labrum, if she had done something that shows up in an mri, she's not going to believe her way through it. But there is the pain that maybe we're doing a bit of the work by calling it phantom pain. Probably is always that question, well, is it really phantom pain? Might it be something out there that one more test reveals? But if it is phantom pain, we could attack it with the cycle. But what about that? That must be a debilitating thing for people who haven't heard about this, that if they research hard enough and every. I'm sure one out of a thousand people after the 10th test do pick up what the actual underlying issue is. But what is, what are your recommendations for when and how people say I'm going to regard as phantom pain, even when we're not talking about literal pain, just an obstacle in their life.

Nir Eyal (12:18)

Well, if it's neuroplastic pain, which is pain that is very different from physical caused pain because it turns out, you know, all pain is real. So this is the most important thing people can hear. It's not that anybody's saying your pain is not real. All pain is real, all pain is real and all pain is in the brain.

Mike Pesca (12:36)

Let me interrupt. Not like real to you, but we. We map your brain and we put you in an MRI machine and your pain sensors are lighting up. So not just subjective, that's actually experience.

Nir Eyal (12:47)

Nobody is faking it. Nobody is you know, that's not the issue here. Pain is real. It's just that pain doesn't necessarily mean damage. And we know that when we accentuate fear, it's exactly because of what you said. Well, it might be a physical cause, it might be something that's actually causing physical damage. This is where the brain becomes hypervigilant. It's because the brain is looking for, hey, what caused me that pain before? Let me pay attention to it. Through the power of belief. We become so fixated on it through the first power, which is attention. The second power of belief is anticipation that when we expect it to hurt, it does. And then the third power of belief, agency. And so what is very typical of a way to diagnose neuroplastic pain, as opposed to physical pain, physically caused pain, is that neuroplastic pain is very receptive to, to outside factors. When you're stressed, do you hurt more? Right, if you get a broken arm, if you're having a stress day, that doesn't necessarily mean your arm's going to hurt more, just if you actually have a broken arm. But with neuroplastic pain, when we think about fibromyalgia, when we think about insomnia, when we think about all kinds of other symptoms that come from neuroplastic pain, turns out that these symptoms are highly receptive to, oh, you know what, I'm having a bad day. And therefore there's this cascade that's caused by this fear, pain, fear loop. So it's not that pain isn't real, it's just that there's a big difference between sickness and illness. People think those are the same thing. They are not the same thing. Sickness is in the body. Illness is in the mind. And it turns out that about 80% of our health care expenses today, 80% are spent treating illness. The symptoms of physiological pain, not the actual damage itself.

Mike Pesca (14:33)

The book is very much about pain, actual pain, but pain that is an analogy. Pain as obstacles, pain as ruts that you can't get out of. Now, one of the ways that we could you say that we could rewrite rumination, which is basically our enemy, is to prove yourself wrong. Beliefs are opinions that are open to revision in the face of new evidence. One tactic is to deliberately seek evidence that weakens your limiting beliefs. So this is an example was a reality log. This reminds me of something you wrote about in your last book. But tell us about that and then I'll link it to some other things you've studied.

Nir Eyal (15:11)

Yeah, so let's let's back up a second. To understand what is the difference between a belief, a fact, and faith? Because we tend to use those terms interchangeably. But there's a big, big difference, and it's very important. So a fact is an objective truth, okay? The world is more like a sphere than it is flat. That's true whether you believe it or not. Sorry, flat Earthers. It's just a fact, okay? On the other end of the spectrum is faith. Faith is a conviction that does not require evidence. So what happens in the afterlife? God rewards the righteous. These are our elements of faith, right? We don't require evidence for these things to believe in them. Now, a belief is something different. A belief is a strongly held conviction that is open to revision based on new evidence. Okay? A strongly held conviction open to revision based on new evidence. So I think most of our problems today, and this is really the big idea of the book, is that most of our problems today, whether it's personal problems, interpersonal problems, societal problems, political problems, stem from the fact that far too many of us think that our faith is a fact and we misinterpret facts as beliefs. Because what makes beliefs so powerful is that they are open to revision. We can choose our beliefs. We should hold them lightly because they are revisible based on new evidence. But far too many of us, like I used to do with, we carry them around just because we've always had them, even when they don't serve us. So the big aha for me, what I realized by taking six years to dive into the research behind the psychology of beliefs is that beliefs are tools, not truths. Beliefs are tools, not truths. And this affects every facet of our life, from our relationships to our health. We know that people who have positive views on aging live seven and a half years longer than people who have negative views of aging. That's incredible. That's more than the effect of smoking. That's more than the effect of a healthy diet. That's more than the effect of exercising. We talk about those things all the time. We don't talk about the amazing power of beliefs to expand our lifespan. So there's all these things we talked about, pain. It's just phenomenal. All the things that our beliefs can do for us. One of them is our mental health. And we know that. You mentioned ruminating. We know that rumination is one of the most damaging things we can do for our mental health. To constantly chew on these, that we've been facing these things that we messed up on. Why did I say that? Why did she do that to me? Why? You know, why, why, why? Why does this always happen to me? Turns out this is an example. These ruminating thoughts of what we call a limiting belief. There are two kinds of these beliefs. A limiting belief is a belief that saps motivation and increases suffering. A liberating belief supplies motivation and decreases suffering. And so when we ruminate on these limiting beliefs and the, the sad fact is they're hidden to us, we don't even realize that they're limiting us. And everybody's got these limiting beliefs. The more we ruminate on these limiting beliefs, the more we see them as reality. Yeah, because the brain doesn't see objective reality. The brain creates reality based on the beliefs we reinforce. And so there's some tactics we can use to get rid of rumination.

Mike Pesca (18:13)

Right. So tell me about this one. The rumination log.

Nir Eyal (18:17)

Yeah. So one thing we can do so we know. So the first power of belief is the power to change what we see. Not metaphorically, but actually change what we see. And so if you are looking for confirmation that this always happens to me, just my luck. Why does she always do that? That's so like her. Whatever the case might be, you're going to see more of it. So one of the ways we break that is to provide us with counter evidence. So, for example, when I started public speaking, I was super nervous. Now it's my profession, but I was always incredibly nervous. And I would think, oh, you know, I messed up. Why did I say that? I should have said I wasn't thinking about the 99% of the talk that I did well. No, I was thinking about the 1% of my talk that I didn't do well.

Unidentified Guest or Contributor (18:57)

Right.

Nir Eyal (18:58)

That's what I was ruminating on. And it was becoming, it was making me worse because I was always thinking about how I had screwed up. Well, when you have a rumination log, when you actually sit down and put down, okay, here's the things I did well, now I'm going to count the times I didn't do so well, you start to give yourself these facts that start informing your beliefs because you're gaining new evidence. Another very, very effective technique. And this is going to sound wild, I didn't believe it at first when I first heard. This technique is to schedule time to worry, to actually schedule time in your calendar. This has been shown to be a very effective technique to fight rumination.

Mike Pesca (19:32)

Why?

Nir Eyal (19:32)

For two reasons. Number one, it tells the brain that you don't have to think about this right now. Part of the reason we ruminate about mistakes is because if I don't think about it right now, when am I gonna think about it?

Mike Pesca (19:43)

Right. The meta. Rumination about rumination. Yes, exactly, exactly.

Nir Eyal (19:46)

That's exactly right. Whereas if you say to yourself, look, I have time to worry about this, it's literally on my calendar, seven o', clock, I'm going to sit down with a piece of paper, that's when I'm going to start worrying about this problem. So you write down the problem in the moment. You have a time in your calendar, you plan that time to worry when you come back to it. Here's the second magical part. Nine times out of ten, that thing that you thought was so important and you were chewing on, you can't stop thinking about is so worrisome when you make time to worry about it. What was I worried about again? Oh, now it's been crushed under the weight of some other priority and it doesn't even matter.

Mike Pesca (20:17)

Right, right. Or it was being motivated by a feeling of anxiety rather than the truth, the fact of anxiety. And this is the reason that I brought it up and said it reminded me of something else you did in your book about unlocking focus and your websites about that you have the distraction tracker. And I think it's very interesting that so many of your tools are just actually get an assessment of what is actually literally going on. Because even though here you are as the belief guru, what is actually literally just believe the power of positive thinking. So much comes down to no. Get an actual factual basis. And that is usually better to go off of than, you know, our beliefs.

Nir Eyal (21:02)

Yeah. And I would argue actually that a lot of this positive thinking is more delusional than the negative thinking that I have a big problem with positive thinking. I think there's a real negative side to positive thinking because what we end up doing when we just think positive or blind optimism or manifesting or vision boarding. And this has been backed by wonderful research. Gabrielle Oltigen did a beautiful study where she actually connected people to blood pressure monitors as they were thinking positive thoughts, as they were thinking about their vision boards or manifesting a reality that they wanted to see.

Unidentified Guest or Contributor (21:40)

Right.

Nir Eyal (21:40)

I envision myself with six pack abs and a Lamborghini and a beautiful relationship, et cetera. Right. Visioning all those things.

Mike Pesca (21:47)

I would get it wrong and I'd envision the Lamborghini having the ads abs. It'd be like a weird AI hallucination. But go on, go on.

Nir Eyal (21:56)

So what she found was that those people who were visioning their future success Right. This is what people are taught to do. When they manifest, their blood pressure actually lowered. As they were doing this, they became more relaxed. And when she followed up with them, they became less likely to actually do the things that they said they were gonna do. Why?

Mike Pesca (22:17)

They were more brain. They were. What's that? They were more blase. They had lost their get up and down.

Nir Eyal (22:22)

Exactly. They were less motivated. They didn't have that fire in the belly because the theory is they were teaching their brain that they already got what they wanted. They already got the positive feelings.

Mike Pesca (22:31)

What about Stephen Curry? Great athletes who really do visualize making the shots so often that when he's in this situation, he says to himself, I've been there already.

Nir Eyal (22:40)

Bingo. You hit it exactly the nail on the head. What does Steph Curry visualize? Does he visualize the trophy? No, what he visualizes is the action is the difficult part. So this is what athletes do. They visualize if I'm on offense and defense is coming at me, what am I going to do? How am I going to feel? How am I going to react? That's not what manifesting is. Manifesting is what do I want? What's the end result? So the right way to do this is called mental contrasting. Mental contrasting involves thinking about the barriers in your way and what you will do when you feel uncomfortable. So when I was, you know, I used to be clinically obese. And one of the ways I got into shape, today I'm 48, I'm in the best shape of my life. But for a huge chunk of my life, I was. I wasn't just overweight, I was actually clinically obese. What I started doing was visualizing what am I going to do next time at a dinner party and someone offers me another drink or a piece of chocolate cake, I'm going to feel crappy. It's going to be uncomfortable, but how am I going to deal with that? I'm going to face that discomfort, which turns out to be the unlock for so many of our troubles in life, is dealing with that discomfort.

Mike Pesca (23:47)

I'm going to visualize Ozempic or visualize a GLP 1. Visualize pharmacy to get the Ozempic right. Right. Okay, so a moment ago you talked about confirmation bias and how that definitely gets in the way of accomplishment. Yet in another part of your book, there was the anecdote, the extended story about the woman who was a jogger in Philadelphia and she noticed a homeless man and she actually sold a company, an athletic company, for $100 million. And she employed the homeless, maybe we say the unhoused now. And there were. This is what I wanted to get to about that story. There were many parts along the way, many examples of things not working out for her vision of incorporating the homeless into the workforce of her company. They would sometimes steal, they would sometimes not show up. Many of the early iterations of this idea didn't fail. And this is a story of perseverance. How do we know? How should she know that she wasn't engaged in a confirmation bias of I'm not going to taken all the evidence of this guy was stealing from me and this guy didn't have the skills and this guy was late. How should she know that she wasn't giving herself an accurate, falsifiable assessment and not just engaging in some dream world that was marked by confirmation bias?

Nir Eyal (25:09)

I know this is what I kept saying to myself as I was writing this book was, am I telling people to gaslight themselves? Like, am I telling people, you know, beliefs are tools, not truths. You better just lie to yourself. Like, what am I telling you to

Mike Pesca (25:21)

lie to themselves or one edict in the beginning, Beliefs should be chosen for their usefulness. There is a danger there, right? There's like a whole US Agency head bias headed by a scion of a senator who kind of goes by that route. And I don't know if, if it's. I do know it's not the best for us, but go ahead.

Nir Eyal (25:40)

Yeah, yeah. So that's. It's a great, great point. Here's the thing, Mike. Your brain is already lying to you, Damn it. You're already not seeing reality as it is. Why? Because the brain is currently processing 11 million bits information. Right now, your brain is taking in 11 million bits of information. That's the equivalent of reading, reading War and Peace every second. Twice. It's the eyes, the light entering your eyes. It's the sound entering your ears. It's the ambient temperature of the room. 11 million bits of information. But your conscious mind can only process about 50 bits of information. 50 bits versus 11 million bits. So that's 0.000045% of the information you're currently processing are you consciously aware of. So the brain just can't deal with all that information. So what does it do? It has to look through reality, look at reality through a tiny keyhole of attention. That's all we can process. And that keyhole of attention is defined based on our beliefs. So beliefs are incredibly important. If you think about all the major decisions we make in life. The day to day things, you know, should I marry this person, should I take this job, should I buy this product? All of these decisions, they're not based on fact, they're not based on faith, they're based on belief. The problem is that most of us, we carry around these limiting beliefs and we never actually ask ourselves if they're any good because we pick them up from our history. We pick them up from our family, from our culture, from the media. We pick up these beliefs and we never actually ask ourselves, wait a minute, are these beliefs serving me or are they hurting me? And so the assessment, nowhere do I tell anybody what they should believe. That's not the point of the book at all. To tell them that there's good beliefs and bad beliefs, beliefs. That's not what I'm talking about. It's about choosing your beliefs so that you decide for yourself, hey, is this serving me? And turns out for most people, we grossly, grossly underestimate what we are actually capable of.

Mike Pesca (27:33)

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Mike Pesca (28:59)

Oh, we go beyond belief in the second half of our conversation with Near Eyal. Are you saying since we believe in bullshit anyway, might as well embrace the bullshit that works best for us? Are you saying it's so hard discern fact from beliefs. Just go for it and shape your own reality.

Nir Eyal (29:20)

Hold your beliefs lightly and look for evidence. Yeah, yeah, that's the idea. So what we want to do is to take out those limiting beliefs, which again, we have a very difficult time doing that. Most people have no clue. But everybody has these limiting beliefs. It's almost like your face, Mike. If I were to say right now, look at your face, you know, look at your face. You can't do that unless you're, you know, on a zoom call or looking at a mirror. You can't see your face, not the way you can look at your hands or your feet. You can't see your own face. Similarly, you can't see your limiting beliefs because to you, your beliefs feel like facts. So they're unquestioned. So the right thing to do, I think to be psychologically more healthy, to be more physically healthy, to have better relationships, to have better business dealings, is to periodically take out those limited beliefs, force yourself to look at them, especially in the areas of your life where you might be stuck in the muck. Right where you have that area of your life, that relationship that's not being repaired, that continues to annoy you. Those everyday, the things that cause you to suffer in life, Whatever causes you suffering in life, below that suffering is always a limiting belief. That's what's below the surface. And so it's not about changing your mind and saying believe this, not that you can believe whatever you want. Rather it's about asking yourself, what belief is serving me, what belief is causing me suffering versus what belief is allowing me to live to my potential and live a better life.

Mike Pesca (30:41)

So during the COVID era, it was a whirling eddy. It was a blender of all the themes you're talking about. And there was, I am going to either take the vaccine or not take the vaccine or give it to my kids based on some people would say facts, some people would say belief, some people would. Would question the other people's assertion of fact. I don't know that by reading this book I'd have a. Or anyone who read this book which has a lot of great insights would have the right answer to that. But my question is, do you think that there was anything about the public messaging? And I'm mostly thinking about what the government said, but may maybe you could also think about what some influencers said that got in the way of having people make the best choice. I'm thinking of things like, in this house, we believe science and the science is real. And talking about science as fact, when there was some of it that was certainly more based on beliefs or the best attainable version of fact. But that is my question. If you, knowing what you know about beliefs, could rewrite some of the script around that period, what would you write?

Nir Eyal (31:49)

That's such a great question. And I actually saw Covid from a different perspective. I wasn't in the United States, so I was watching it from overseas. I was watching it in Singapore from

Mike Pesca (31:58)

a protected island nation. You were watching it?

Nir Eyal (32:01)

I was.

Mike Pesca (32:02)

Where everyone follows the rules. That's not bad.

Nir Eyal (32:04)

Well, that's kind of a stereotype, because they follow rules because they are excellent communicators. So I saw the minister of health go on tv, now he's the prime minister, go on tv. And one of the first things he would say is not, here's what we're gonna do, everybody, whether you like it or not, here comes the mandate. The first thing he did was to address what the opposite perspective thinks. Like, he would literally say right now, some people believe xyz, and he would steel man their arguments as to why not to.

Mike Pesca (32:38)

Not to donk on him for political gain. Even though I guess he got political gain because he wrote that health ministry to the prime ministry. But go ahead.

Nir Eyal (32:45)

That's exactly right, because he did such a damn good job of it. Can you imagine if Anthony Fauci were to run for president?

Mike Pesca (32:51)

Yeah, that's exactly what this guy was.

Nir Eyal (32:53)

Because in America, it was so divisive because people took to their corners and they said, I'm gonna look at everything through my belief lens of I'm a conservative, I'm a liberal, I'm a science backer, I'm a this, that, or the other. They saw reality 100% through their beliefs, and they could not see any other perspectives. One of my rules is before I listen to anybody share a political opinion is before you tell me your opinion, I need to hear how well you can share your opponent's opinion. And if you can't, in good faith steel man your opponent's opinion and convince people on your side of their argument, shut the hell up. You don't deserve to talk. And that's what we should have done during COVID We should have like they did, like Lawrence Wong did in Singapore. He gave the other perspective in a way that the other perspective would say, wow, that was very well done. I feel heard. And now that the other side knew that they were at least heard, their points could be echoed back then. He could get consensus. He could get people to say, look, we're not sure. But with the latest available data, here's what we're going to do. And we may be wrong and we may course correct because again, beliefs are tools, not truths. With new evidence, we may change our perspective. That's something I didn't see in the United States. States.

Mike Pesca (34:07)

Two more topics I want to get to. One is I've always been fascinated by placebos. The latest research is that not only do placebos work, they even work if you call them placebos. My question to you is, if they were not called placebos but were called something like fake pills or not meds, would they work as well?

Nir Eyal (34:27)

Well, I think that what worked in this study. Let me just give some context so everybody can follow along. So there was a study done by Ted Kapchuk at Harvard and it was a study on irritable bowel syndrome, ibs, which is very influenceable by the placebo effect, as are many maladies, insomnia, adhd, depression, many, many things are highly influenced by the placebo effect. IBS turns out to be one of them. So in this study he calls people in, he says, hey, this is a study of the placebo effect for your ibs. We're going to give you these pills. It says placebo on the pill jar. And in fact you can buy pills on Amazon right now that say placebo on them. Full of 5 star reviews that talk about fast action, facting effectiveness and they, they sing the praise of these books. You can buy them right now. They sing the praise of these.

Mike Pesca (35:14)

I worry there's going to be an opioid type placebo epidemic. I want the over prescription of them. Yeah, someone's going to sue. Big placebo.

Nir Eyal (35:23)

There already is, by the way. It's called the vitamin industry.

Mike Pesca (35:25)

Yeah, yeah, yeah.

Nir Eyal (35:27)

So anyway, but actually I've converted. We'll talk about why I think differently about the, the vitamin industry these days because of these placebo effects. So anyway, so in this IBS study, he gives people these pills, tells them they are placebos. But here's the most important line, Mike. He tells them this is an inert substance. There's nothing medical about this. However, placebos have been found to treat the symptoms of ibs. In the past, that's what was important. He set the expectation there was now an anticipatory response. And what turned out to happen is that in this study, people reported they felt about as good as they would have had they taken prescription pills for iv.

Mike Pesca (36:09)

So placebos work. If you tell people, placebos work.

Nir Eyal (36:13)

That's right. That's Right. In fact, the placebo works.

Mike Pesca (36:15)

We ruminate on that.

Nir Eyal (36:18)

So, you know, this is a big problem for pharmaceutical companies because you have to prove for every new drug, you have to prove it's more efficacious than the current, than the placebo. Well, the problem is the placebo effect keeps getting better and better and better. It got miracle drug over time for decades now. Why? Because more and more people are hearing that placebos are effective. So in this study that Ted Kaptchuk ran, people came to him after the study and said, Dr. Kaptchuk, can I please get some more of those amazing placebo pills? They work so well. I need some more.

Mike Pesca (36:47)

Yeah, yeah. But I really do think if the name were changed, like you have that chapter where you talk about consulting with firms like Airbnb, and if they just plainly decided describe what they were doing versus aspirationally describe it, it wouldn't work as, I think placebo is a good name, but fake pills aren't.

Nir Eyal (37:05)

Well, even if you, you need to have some kind of anticipatory response, that's the key. Right. So it's attention, anticipation and agency. See, feel and do. So even if you said you changed the name to some no nonsense name. Right. Even if it didn't make any sense at all, if the pill was blue and it was prescribed for anxiety, it'd be much more effective than if the pill was red, which is very good as a stimulant placebo effect. So we have these anticipatory response. Colors mean things, words mean things. You know, there was that amazing study around steroids where they gave men, two groups of men, a pill that they told them was a steroid, and the other one, they gave nothing. And it turns out that people who took the pill, that was a quote unquote steroid, even though it was a placebo, actually gained more muscle mass.

Mike Pesca (37:51)

Yes.

Nir Eyal (37:51)

They actually built more muscle than the group that didn't take anything, even though it was a placebo. How can placebos put on muscle? It's not biological, it's behavioral. They worked a little bit harder. They thought, well, now I'm taking this awesome new steroid. So they did one more rep per set, they pushed a tiny bit harder, and they put on more muscle. Which is why, actually, I've changed my mind on the vitamin industry. I used to argue with people say, oh, that's silly. There's no medical evidence. That's ridiculous. But it works. And if it works, maybe it's not such a bad thing.

Mike Pesca (38:22)

Right. Just like the guy in the gym saying, if I'm getting the effect of steroids, it'd be stupid not to try two extra reps. The guy taking, the woman taking St. John's Wort's like, well, if I'm putting all that stuff in my. Be crazy to smoke, right? It would be crazy to, you know, counteract these effects. It's really interesting. It reminds me of. I forgot what the name brand. But it was one shake for breakfast, one shake for lunch, and then two sensible meals. I'm like, well, you're just describing. You put anything in between two sensible meals and living healthy the rest of the time, and you're doing okay. All right, here's my last question. Every time I read a pop psychology book, as you say, and every time I see a TED Talk, there's always an optical illusion. It's the old lady who looks like the beautiful young girl in yours. It's the checkerboard, which one is. They're both the same color, but one looks darker. And you write, you expect an illusion or two in a pop psychology book. And then you explain why the illusion works. I have a question. You understand psychology is part of why everyone who does these things, puts an illusion is in. Is priming to prime the audience that. To open their minds that what you. What you think you see is not what you see. And it doesn't even matter what the illusion is or the supposed point is. You just want to show things may be different. Don't think about things in such a doctrinal way.

Nir Eyal (39:39)

Right. And this is an amazing way to start changing people's minds is to show them at least one tiny 1% chance that they may be incorrect about something. This is actually how you change other people's minds. You don't. You know, this is how they changed virtually overnight in America acceptance of gay marriage. They didn't walk up to people and say, you know, don't you believe in gay marriage? You should believe in gay. No. They gave people scenarios where they say, well, what about this situation? And could it possibly be the case that in one potential out of a hundred situations, that scenario might actually make sense? Could you get behind that? Well, yeah. And so when you crack open your current beliefs and say, look, I don't have to change my beliefs, but I want to collect a portfolio of perspectives. I just want to see what else might be on offer, and then I can choose from that buffet of choices. You see, wait a minute. The old belief is actually not that true. It's not a true vision of reality. This new Belief is much better. What's amazing about this optical illusion that I put in the book is that even when you know the illusion, even when I tell you that these two squares are the same color, they will always look different colors. That, to me is the real takeaway here, is that that even when I tell you the truth, your eyes, in conjunction with your brain, won't stop lying to you.

Mike Pesca (40:53)

I want to do a TED Talk where my point is something that you thought was true, that is true. Like if you give people a vaccine for measles, measles will go away. And if you don't, it will, obviously. And I'm going to stop. Yeah. And I'm going to start off with an anecdote or a question like, what are you. Two people built in a floodplain and one built near the river, but one built upstream. Now, you would think the people near the river would do worse, but what do you think happened? And everyone vote no. All the people near the river drowned. What are you idiots? Well, maybe. I wouldn't say that.

Nir Eyal (41:21)

You know what's crazy about that, though? Even when you tell people something that seems so obvious, right? Like measles vaccine cures measles, and we have tons and tons of evidence, you need to ask why people don't believe the evidence. Like, even when it's. We try and convince people with evidence, and that's. That's such a huge mistake, is that we think, yeah, well, the facts will just make people believe. And that's often not the case because they have lenses.

Mike Pesca (41:44)

Right.

Nir Eyal (41:44)

Don't let them.

Mike Pesca (41:45)

Otherwise, will they articulate a real reason or will they articulate some facade of a reason and the real reason is, I don't know, deeper. Psychological distrust of authority, Something like that. They'll say something like, it's the Marisol. They'll cite an ingredient. But in reality, it's, oh, yeah. And I also don't trust all of the government.

Nir Eyal (42:07)

Well, if we wanna change their minds, we have to try and see it from their perspective. We're never gonna change their minds just by seeing it from our point of view. And so that's why it behooves us to take this regular exercise of, wait a minute, can I argue their side? Can I see it from their perspective? You don't have to agree, you don't have to change your beliefs, but you have an amazing tool at your disposal when you can see it from their perspective.

Mike Pesca (42:27)

Nir Eyal has done it again. The bestselling author of Hooked and Indistractible is out with beyond belief the science back way to stop limiting yourself and achieve extraordinary results. Thanks so much.

Nir Eyal (42:39)

Near thanks, Mike.

Mike Pesca (42:46)

And that's it for today's show. The Gist was produced by Cory Wara, who had to hear me say Malacca into a microphone a few too many times. And our booking coordinator is Ben Astaire. And Jeff Craig runs our socials. And Kathleen Sykes, she is the doyenne of the Gist list, which can be subscribed to@mike pesca.substack.com thanks again to Michelle Pesca for I'm going to use the verb putting up for putting up with me and my straight up nonsense. And thanks for listening.