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Host Simon Hodgkins catches up with David Carson, a marketing innovator and creative strategist who has turned the idea of "dumb thinking" into a superpower. With a rich background in advertising, entertainment, and brand innovation, David shares his unconventional philosophy that might inspire your next big idea.

00:00 - Introduction & Welcome

01:45 - Dumb Ideas as the Secret Sauce

02:19 - What is Demify?

05:25 - Dumb Ideas that Changed the World

10:05 - The Trap of Being Too Smart

15:09 - AI & Generating Dumb Ideas

20:38 - Working with Big Brands

26:07 - Final Thoughts: Let Your Dumb Ideas Fly

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