The Glossy Podcast: Inside NYFW Designer Patricio Campillo’s Plans to Create 'A Mexican Loewe'

Release Date: February 7, 2025
Host: Jill Manoff
Guest: Patricio Campillo, Designer of Campeo

Introduction to Patricio Campillo and Campeo

In this insightful episode of The Glossy Podcast, host Jill Manoff sits down with Patricio Campillo, the creative force behind Campeo, an eight-year-old menswear brand that seamlessly blends Mexican heritage with contemporary fashion and sustainable practices. Campeo recently gained recognition as a semifinalist in the prestigious LVMH Prize, marking a significant milestone for the brand. As New York Fashion Week (NYFW) approaches, Patricio shares his vision, inspirations, and the journey that has positioned Campeo as a standout name in the fashion industry.

Inspiration and Design Philosophy

Patricio delves deep into the roots of his design philosophy, emphasizing the importance of heritage and cultural recontextualization. Inspired by a classic charro suit passed down from his grandfather, Campeo explores the evolution of masculinity and identity from the early 20th century to the present day.

“It’s a recontextualization of Mexican tradition and Mexican culture,” Patricio explains (03:31). “Bringing this culture into our contemporary times, into a diverse, tolerant, and just welcoming kind of context, allowed me to think about, like, I am a gay charro in 2024, 2025.”

This approach not only honors his heritage but also pushes the boundaries of traditional menswear, introducing elements of magic realism—a Latin American version of surrealism—to create garments that are both timeless and avant-garde.

Breakthrough Moments: Celebrity Endorsements

A pivotal moment for Campeo came when Leon Bridges adorned a custom Campeo suit at the Emmys, catapulting the brand into international spotlight. This unexpected endorsement significantly boosted the brand's visibility and demand.

“I was on vacation with my phone off ... and then he [Leon Bridges] was, like, best dressed in so many magazines all around the world. I was like, I can’t believe it,” Patricio recalls (07:07).

This surge in attention highlighted the profound impact that celebrity endorsements can have, transforming Campeo from a growing brand to a sought-after name in luxury menswear.

Navigating Fashion Week and Brand Positioning

Despite menswear often taking a backseat in NYFW, which predominantly showcases women's fashion, Campeo has carved out a unique space. Patricio emphasizes that while Campeo maintains a masculine aesthetic, its designs are inclusive, appealing to a diverse clientele regardless of gender.

“The brand is a masculine aesthetic with more masculine proportions, but that doesn’t really mean anything on who is going to wear it,” Patricio states (10:34).

This inclusive approach not only broadens Campeo’s appeal but also reflects a modern understanding of identity and fashion.

Business Strategy and Growth

Patricio wears multiple hats as both the creative and business mind behind Campeo. Operating primarily on a direct-to-consumer model, Campeo has also established retail partnerships with notable entities like H. Lorenzo and Assembly in New York. Surprisingly, the brand has found significant success in markets like Korea, underscoring its global appeal.

“We’ve been working with Assembly in New York. Very surprisingly, the clothes have had, like, really good success in Korea,” Patricio shares (14:17).

Maintaining a boutique in Mexico City serves as a home base, providing a tangible space for customers to experience the brand firsthand.

Challenges and Success in the Fashion Industry

Operating from Mexico, Campeo faces unique challenges such as limited access to fashion-centric organizations and disparities in purchasing power compared to developed countries. Despite these hurdles, Patricio remains steadfast in his commitment to quality and craftsmanship.

“I am focusing on doing really beautiful clothes and increasing my level of craft. Because if my clothes are very different and very unique, then there’s no replacement for them,” he notes (16:02).

Patricio’s dedication to excellence ensures that Campeo stands out in a crowded market, prioritizing durability and timelessness over fleeting trends.

Future Vision and Sustainability

Looking ahead, Patricio envisions Campeo evolving into the first Latin American luxury powerhouse, drawing inspiration from brands like Loewe. His goal is to expand into accessories and further develop the brand's universe, maintaining impeccable craftsmanship and sustainability.

“I like to think of it, you know, just craft-wise and process-wise as kind of a Mexican Loewe,” Patricio articulates (18:16).

Sustainability remains a core tenet, with Campeo advocating for “buying less but better,” ensuring that each piece is not only fashionable but also enduring.

Advice for Emerging Designers

In closing, Patricio offers valuable advice to budding designers: remain passionate, work diligently, and prioritize mental health. His journey underscores the importance of staying true to one’s vision while navigating the complexities of the fashion industry.

“Just remember why you’re doing what you’re doing, and hard work always pays off. And take care of your mental health also,” he advises (20:59).

Conclusion

Patricio Campillo’s journey with Campeo is a testament to the power of cultural heritage, innovative design, and unwavering dedication. As NYFW approaches, the anticipation for his latest collection grows, promising to further cement Campeo’s place in the global fashion landscape. This episode of The Glossy Podcast not only sheds light on Patricio's creative process but also inspires emerging designers to blend tradition with contemporary flair.

Quotes attributed to Patricio Campillo unless otherwise noted. Timestamps correspond to the podcast transcript for reference.