← The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
842: How to Stay Creative Without Always Creating Something New
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Jenna Kutcher
Creativity isn't about reinventing the wheel every time. It's about finding fresh ways to enhance the things you've already created. Sometimes the most impactful thing you can do is to pivot your focus from creating to refining, repurposing and promoting. And that is what I will tell you, is the secret to my success. I'm Jenna Kutcher, your host of the Gold Digger Podcast. I escaped the corporate world at the age of 23 with nothing more than a 300 camera from Craigslist and a dream. Now I'm running a seven figure online business that feels even better than it looks. All from my house in small town Minnesota. With my family here, we value time as our currency. We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love. I've always loved turning big goals into reality, and I'm here to help you do the same. This isn't just a peek behind the curtain. Come along with me and my guests as we tear the whole curtain down. Every week we tackle practical, no fluff marketing strategies and host honest discussions on what works and what doesn't. Join me and my expert guests for actionable insights to help you grow your dream business with confidence. Pull up a seat and get ready to be challenged, inspired and empowered. This is the Gold Digger Podcast. Do you ever feel like you're hustling nonstop, like you're churning out new ideas, you're launching fresh offers, you're showing up on social media, you're reinventing the wheel, only to find yourself ask, is this it? Is this what I'm working so hard for? My question for you is this what if the secret to scaling your business wasn't about creating more, but doing less? I know that sounds good, but is it a reality? Here's the truth. As entrepreneurs, we are wired to crave the thrill of creating. But that constant cycle of chaos might be the very thing keeping you on the hamster wheel. Sound familiar? You're not alone. I used to live in that chaos too. Until I realized something that changed everything. In this episode, I am spilling the exact shift that I made that helped me stay creative. Stop scrambling and build a rinse and repeat business that has grown exponentially without launching something new every single year. If you've ever felt trapped in the cycle of constant creation, this episode is for you. Stick around because by the end, you'll have a whole new way to think about creativity, growth and freedom in your business. Let's dive in. Growing a Business isn't for the faint of heart. It's a whole lot of everything. Building an audience, nurturing leads, managing channels, tracking metrics, and juggling all the moving pieces of your strategy. And let's not forget those late nights, long days, and working weekends. Sound familiar? Sometimes it feels like you're wishing for just one thing to make it all a little bit easier. Well, meet Breeze, HubSpot's brand new collection of AI tools built specifically for marketers just like you. With Breeze, attracting the right audience, increasing leads and turning those leads into loyal customers just got faster and dare I say, easier than ever before. Imagine less stress and more success, more wins, and fewer all nighters. With Breez, you're not just keeping up, you're staying ahead. And pretty soon your business is going to have a lot to celebrate. Check out breeze@HubSpot.com marketplace to learn more. That's HubSpot.com marketers I get excited for all of the content I create for this show, but this episode feels incredibly impactful because over the last year I've started to really deconstruct and uncover why I've been able to have the sort of business I have while maintaining a level of freedom and peace and ease that so many entrepreneurs unfortunately never get to experience. And what's been interesting is that behind the scenes, I've been doing some private coaching with a few entrepreneurs who I know and whose businesses and business models I know so well. And I've been diving into those businesses to help them create the type of peace and ease and freedom that I've experienced in my own business. And in doing this coaching and consulting, I've learned and seen time and time again that there is one main challenge that so many entrepreneurs face that we never really talk about. And so as we dive into this idea of how to stay creative without constantly creating new things, we first have to talk about why we have a tendency to do that. And as I was thinking about this episode, I really kept coming back to the word chaos. A lot of times as entrepreneurs, we create our own chaos. And secretly, I would argue that we crave chaos. You know, there's something really exciting about new offers. And for entrepreneurs that have been in business for a number of years, there is that thrill at the very beginning of your company when you put out a new offer and somebody buys it and you get that insane dopamine hit of like, oh my gosh, this could really work. I've created something that people are willing to pay for. You know, I experienced that a lot in my early years, especially when I shifted to a more digital business, when I was a wedding photographer, I was in the business of trading time for money. If I wanted to earn more money, I either needed to continue to raise my rates or I needed to work more. And I just hit a threshold both in life and business that I wasn't willing to do that anymore. I wanted to figure out a way to run a business that didn't mean trading time for money. And when I shifted into the digital entrepreneur space, running the business that you now see today, I started creating a lot of new offers. Like, before I knew it, I had six different online courses, and I had created this rhythm in the business where I was constantly building something new from scratch. I loved the thrill of it. I loved the thrill of creating something new. I loved the thrill of marketing it. I loved the thrill of seeing that people were excited about it. And, you know, there have been so many instances in my business where I can look back and smile now, but while I was in it, I can see that I was creating and craving chaos. Like the time where I decided that for every single podcast episode, I wanted to have an email freebie. I kid you not, in one single year, we created over 50 new freebies to grow. My email list now, why I laugh and smile about this is like, wow, that girl was, like, driven. That girl was crazy, and I love her for it. But looking back, that pace and that level of creation is absolutely not sustainable. And what I realized after that year, I remember taking a spreadsheet and listing out every freebie we had and looking not only at the freebies we had created, but the results they had generated. I realized that this approach of constantly creating something new led us to neglect what was already working for us, led us to not mine for gold in what we had already created in our existing offers and assets. And it also added a ton of unnecessary chaos to my business. So what is this idea of chaos and why do we crave it? Entrepreneurs have this tendency of discarding existing assets to pursue new creations because we want the dopamine rush that is associated with novelty. This behavior is commonly linked to sensation seeking traits which are more prevalent among entrepreneurs. We are those people that are the thrill seekers when it comes to business. And what's interesting is, is that when you really get to the core of it, this craving that a lot of us have that's insatiable for chaos can stem from boredom, can stem from a desire for control, or can often stem from the misconception that a new Endeavor equates to progress. Research actually indicates that entrepreneurs might have a genetic predisposition to novelty seeking behaviors which can influence our pursuit of constantly going after new ventures. And honestly, that isn't shocking to and so why does this thing of creating and craving chaos keep us stuck? Because constantly chasing the new thing keeps us from scaling what we've already built. Because we're too busy starting over to refine, to promote, to focus on and figure out how to optimize what is already there. It's basically like spinning our wheels without getting anywhere. So if you are someone listening to this and you are feeling exhausted, if you're feeling like your work style is inefficient, if you are feeling burnt out or like you're on the fast track towards it, this might be the cause. Because when we jump from idea to idea without fully seeing things through, we create unnecessary chaos that makes it so much harder to grow and thrive in our business. Now, what's interesting about this idea is that I can absolutely see that period of my life where I craved chaos. It was like that hustle part of my life. And I, I acknowledge and honor that because I do feel like there has been a cultural shift of people that were like, you know, wake up earlier, work harder, just hustle more to get to success. And now there's this shift of like, you know, work at this slow, peaceful, sustainable place. And I think that there has to be a mix of both. But I can look back to those days and see it, the ways that it made me feel in control. It gave me that dopamine, it gave me that notoriety. It felt novel, it felt exciting. And for me, a huge shift happened when I had kids and there was novelty in being a mom and I didn't have the energy or the time to execute at that level, nor did I have the desire any longer. And so if you are someone that is resonating with this idea, here's what I want for you to consider. So first I would love for you to do an inventory assessment, just like how I had that spreadsheet that had all 50 plus different freebie opt ins that I had created. I want for you to look at your current offers, your current products, your current opt ins, your current content, and make a list, do an inventory of all the products you have for sale, all the offers you've created, and just get it all down. And you might even just be shocked when you just do that alone to see, whoa, I have been creating a lot of chaos. The next thing is, once you have all of your offers written down. I have two questions that I want you to ask. The first one is, is this still valuable to my audience today? You might need to go back into that online course you've created, or you might need to review that freebie that you wrote or that email sequence that you have. Is this still relevant and valuable to my audience? Once you've answered that first question, then the second question is this. How can I enhance or repurpose or reuse this without starting fresh or starting over? So once you answer those two questions, you are on your way to eliminating chaos in your life. And here are the action steps that I would argue should follow. The first action step is to update and relaunch your existing products or offers using fresh marketing strategies. A lot of times when we create something, we put it out there, we put it out once, maybe twice, and then we move on to the next creation. How can you update and relaunch using different marketing strategies? The second is repurpose the content into different formats. I teach this in one of my programs called the Content Lab, and it's how to take one piece of content and promote it 10 different ways or leverage it onto different platforms. So maybe taking a top performing blog post and turning it into a podcast episode, maybe taking a podcast episode and turning it into social media clips. How do you do that and repurpose it? And then lastly, focus on promoting and scaling current offers to maximize their potential. This is the idea of mining for gold in the business that already exists in the offers that you already have. By shifting your focus from constant creation to strategic enhancement and promotion, you can break free from the chaos cycle, leading you to more sustainable growth, which I think is what all of us want and beyond just growth, a more balanced work life dynamic. It was really interesting. So over the last few months, I've gotten back into doing private coaching for just a very select few people. And it's people that I've known for years, businesses that I know the guts of, and people that I know that I can help. And even just this morning, I was on the call with an entire team of one of the top creators, like someone that you absolutely love and follow. And she said, oh my God, we are literally sitting on a gold mine. And I said, yes, I've literally been telling you this for years. You stay in this constant, chaotic state. And it was funny because I think she had this moment of realization of like, I am creating chaos and I'm creating it not just for myself, but also for my team. And so when we shifted to a more sustainable way and talked about how to leverage things that she's already created. I could almost see the relief come across not just her, but also her team. She wants more peace. She wants more freedom. She wants more ease. I would argue that that's what a lot of us want this year and so this is the way to do it. So again, take an inventory assessment, ask yourself the evaluation questions, and then start to take action. I'm pretty sure that living in Minnesota means you kind of have to love winter. And honestly, winter is one of my favorite seasons. Cozy nights, fluffy socks, all the sweaters. But I could do without the dryness that it brings. My daughter has the driest hands of all time. I'm talking like painful, dry skin. And so every night after she's asleep, I sneak into her room with OIA's Underia algae body butter and I lather her up. It has become a sweet little evening ritual, even if she doesn't remember it in the morning. And I love knowing that I'm using something that works so well for her skin. This body butter has been a game changer for our family. It is rich and creamy, but it absorbs instantly no greasy residue, just soft, smooth, deeply hydrated skin. 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It's an all in one payroll, benefits and HR platform and I love it so much I recently made my entire team switch to to it with gusto. Payroll is fast and super simple whether you're handling W2s or 1099s, but that's just the beginning. You can offer health benefits, 401k plans and so much more, all tailored to nearly any budget. Their software is super simple. It's all online. You can access it from anywhere. And you can run unlimited payroll for one monthly price with no hidden fees and taxes. Gusto takes care of those two, automatically filing and paying them across all 50 states. Businesses save on average $2,600 and 48 hours a year by switching. No wonder four out of five businesses say Gusto is worth it. Here's the best part. Gusto is giving you gold diggers three months for free when you run your first payroll. Head to Gusto.com Golddigger to snag this offer. That's Gusto.com Golddigger don't miss out. The next thing I want to talk about is this shift in thinking that has to happen. Creativity is not just about creating new things. Now I am a creative person. I would classify myself as a creative human. I started my entrepreneurship journey blogging and then as a wedding photographer. I love all things creative. Like I am deeply involved in the creative process behind my business. I am always in Canva. I'm doing the web design. Like I just love how things look and I love creating new things. But what is interesting is that while I'm a creative person and I crave staying creative, the truth is I do not have the time or bandwidth to be whipping up brand new offers. So I've had to get creative with how I'm being creative in my business. How many times can I use creative in a sentence? That was just it. So how do I do meaningful work that nurtures that part of who I am at my core and how do I love to do that work without having to start over again? So one of the gals that I'm coaching, I texted her last night and I said, hey, is it cool with you if I just talk a little bit about this idea and how we've implemented it into your business? And she sent me a seven minute long voice message about how this has changed her business, her life, it has changed her team. So she sent me a voice memo and said this. She said, I had this belief that if I want to be valuable, I have to be hardcore creating like I always have. And what is more true is that I have created products over the last few years that can help people for a very long time and I have to get excited about them again and see the value in them again. And she said to me, she said I've got to find new excitement in life in what I've already created because frankly, I'm exhausting myself and I'm exhausting my team. And if I really get honest, I am just avoiding the fact and hard reality that I don't have a system to market the things that I've already created. And so I am learning how to remarket and refresh and update the old, which is the true gold. And I loved this, like, I loved this feedback from her. And this is something that I've been challenging her on because I've watched from the outside looking in and now from the inside looking in how it seems like every few months it's a brand new offer and then you don't really hear about it again. It launches and then it's quiet and it launches and it's quiet. And when we took the inventory, we realized, oh my gosh, not only are you sitting on gold, but Pareto's principle is at play. There are just a few key signature offers that are driving the majority of your revenue and you haven't updated any of the promotion around them in years. And you don't even feel good sending people to the sales pages of these things because you haven't updated them. And so we were redirecting her creativity. Like in my business, I have redirected my desire to create into creativity in branding updates, in fresh marketing strategies. Whether it's social media content or new ad graphics or videos or new ways to talk about existing offers. I've redirected my creativity into creating new content that leads to existing offers. Whether it's email sequences or social media campaigns or landing pages or thank you pages. I have had to figure out ways to almost gamify the way that I do business to feel like I am still being creative. But I've had to channel that creativity in different ways and really pull back on this desire that it has to be new, to be exciting and to find the excitement in the old. And so we have to start to normalize, not constantly creating. I don't think any of us was built to be in a state of constant creation. Let's get one thing straight. Staying creative in your business doesn't mean that you have to be constantly putting out something brand new. Creativity isn't about reinventing the wheel every time. It's about finding fresh ways to to enhance the things you've already created. Sometimes the most impactful thing you can do is to pivot your focus from creating to refining, repurposing and promoting. And that is what I will tell you is the secret to my success. Let me tell you this. Over the last six years, literally since I became a mother, I have not put out a single new offer, minus that time that I wrote a book. My courses have all been the same. They have all been refreshed, rerecorded, updated. All of the promotion around them is brand new. It feels like an entirely new offer, while the core offer itself stays the same. I have put all of my energy and creativity into refining, repurposing, optimizing, and promoting. And guess what? It has led to greater results. Just last year, we increased our net profit by 30% with not a single new offer. This year, we're actually simplifying the business model even further, taking away offers so that we can continue to go deeper instead of wider. And what I want for you to understand and hear loud and clear here is that this shift doesn't make you less creative. It makes you more intentional. It makes you more focused. Diluted focus leads to diluted results. By giving yourself permission to pivot, you are not abandoning your drive to be creative and to innovate. You are channeling it into areas that truly move the needle. This is why I am obsessed about talking about the possibility of working smarter and not harder, and recognizing that progress often comes from doubling down on what's already working, not scrapping it for something brand new. Let me tell you, I am not impressed with the entrepreneurs that are constantly putting out new offers. I am more impressed with the entrepreneurs who are able to put their head down and to focus on how to strategically optimize the goal that they've already created. So this leads me to my next point. Promotion matters more than creation. Let's start with a really big reality check. No matter how amazing your offer is, whether it's a course, a product, a podcast, a service, it's not going to sell itself. I'm sure you have discovered that quickly on your entrepreneurial journey. You could pour your heart, your soul, into every single detail, making it perfect, making it flawless, making it beautiful. But if nobody knows it exists, all of that effort goes unnoticed. It doesn't make the impact that you intended. The create it and they will come mindset. It's not only outdated, it is holding you back. But the truth is, the success of your offer doesn't just depend on how good it is. It depends on how well you communicate its value to the people who need it the most. This is where promotion comes in. So what is the common mistake? The common mistake is this. And this is where so many entrepreneurs get stuck. They spend 90% of their time and energy creating the offer, perfecting every module, the feature, every deliverable. It's beautiful. It's amazing. And then they spend only 10% of their time and energy on selling it. And they wonder why the sales don't meet their expectations. Does this sound familiar? Have you ever done this cycle? Now, let me tell you this. The problem isn't the quality of the offer. It's the lack of time, energy and creativity spent on promoting it. And so here's my challenge here. What if we flipped the script? We have talked about this on the show, but I'm bringing this back up because I am seeing it over and over and over again. What if you spent 90% of your effort on promotion and only 10% on tweaking and refining your offer? That is where the magic happens. Selling isn't just the final step. It is the most important step, because without it, the people who need your offer never get to experience its value. It's so crazy to me because even when I step into other people's businesses, they are spending so much time creating the offer, and then all of a sudden, they lift their eyes up and it's the week before launch, and they're like, oh, crap, we should put up a coup post on Instagram and maybe send an email or two. And it's like, wait a minute. You spent so much time and energy on this thing, and no one's going to get to experience the thing if you don't sell it. And so what if we reframed promotion? Because promotion, I think, oftentimes has this negative connotation in our head. We love the thing. We hate to talk about the thing. Right? It doesn't have to feel overwhelming or sleazy. We've talked about it. Selling can be a service. In fact, it can be this exciting extension of your creativity. Think of marketing as storytelling. You're painting a picture of transformation. You are showing your audience how what you've created can solve a problem for them or can enhance their lives. So here's how you can infuse creativity into the promotion, making that feel fun again and again. This is what we've done in my business in this rinse and repeat cycle where 10% of our efforts is in refreshing the course, rerecording it, updating the materials, adding more bonuses, et cetera. 90% of it is focused on the landing pages, the sales copy, the webinar, all of the pieces around it. And so here's how to infuse more creativity into the selling process. First, Is storytelling. Write down, spend some time, sit with yourself. What are the personal stories? What are the testimonials? What are the behind the scenes glimpses into the why you've created the offer or the what someone can expect if they buy it? Let your passion shine through. Let that feel incredibly creative. Next, visuals. We all love pretty things. Think outside of the box with your graphics, with videos, with your social media posts. How can you promote this in different ways? How could you take this one offer and create 10 different angles for advertising it? What does that look like? That is creative in my book. And then lastly, campaigns. Designing your launches or your challenges, like how are you going to build excitement and draw people into your world? That is incredibly creative work. Promotion isn't about pushing, it's about connecting. It's about making your audience feel like your offer was made just for them. And so how can you take those creative juices that you have that you're always leveraging to create something new? And how can you point them to something that already exists, Something that you created so intentionally but maybe forgot about or you haven't brought up in a while? And how can you take that creation, creativity and channel it in a different way? So here's what I want for you to think of. I want for us to flip the script and create a promotion. First plan. This is how you can start prioritizing promotion and make it work for you. So first plan ahead. Map out a six to eight week promotional strategy before you finalize your offer. I'm talking about the emails you're going to send, the social media posts, the content. If you're going to do a webinar or an Instagram Live or whatever that is. Map out your strategy. So many people skip this and they dive right into the launch and then the launch comes and it goes and the results fall flat and they wonder what they did wrong. When we are launching something, we are thinking in phases. Pre launch, the launch, the post launch. Do not skip the pre launch. This is where you are warming your audience up. You're letting them start to get a taste of what it is that's coming. You're getting them excited and involved in the process of it. The second thing I want for you to do is to test creative angles. If you have not been experimenting in your business. Hello, creativity unlocked. Figure out different ways to talk about your offer. Focus on the problem it solves, the transformation it provides, the unique benefits it offers. Think of different ways that you could talk about it. Like for example, one of the things I uncovered Because I was actually able to be creative in my marketing because I wasn't creating something from scratch is I was thinking about when we were talking about Pinterest and I love Pinterest marketing. But I realized that one of the reasons why someone would love to learn my Pinterest strategy is that it's going to save them time. And so what if instead of creating ads that are specific about here's why you need to promote on Pinterest we talked about, here's the frustration you're having. You're spending up to 20 hours a week on marketing that isn't yielding you results. What if you could take just 1 hour of your time and 20x your traffic to your website? That's compelling, right? That's interesting. And so if you have not been experimenting with different ways to talk about your offer, use your creativity there. It's going to unlock greater results, it's going to help you figure out different angles and it's going to reach different people that might have missed your promotional content in the past. And then lastly is keep talking about it. I am not impressed any longer with people who are constantly creating new. I am impressed with the people who have had the same offer year after year and they keep talking about it. People need to see something multiple times before they take action. They need to understand why it is a fit for them. They need to be able to qualify themselves as a potential customer of it. Don't stop promoting something after a week or two. Extend your messaging. Repurpose it. Keep it fresh. Some of the greatest of greats in this industry are people that have had the same course for three, four, five, ten years. And every year they use their creativity to channel a different way to talk about it, a different way to reach their people about it. When you approach promotion as a creative opportunity rather than an afterthought, you unlock the potential of your offer. Because here's the truth. The work doesn't stop when you finish creating. It begins when you start connecting your offer with the people it is meant to serve. And when you do that, that is when the magic really happens. Gold diggers, it's 2025 and I have a quick reality check. If your B2B marketing strategy isn't improving your ad targeting, your message just might be getting lost in the noise. But don't worry, I've got a fix for you. LinkedIn Ads lets you get specific and I'm talking really specific. If you want to connect with the decision makers, CEOs or professionals in your dream industry. LinkedIn makes it so easy to do that. 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Financial wellness is at the top of my list this year and basically every other year, and Rocket Money has been a total game changer for making that happen. Rocket Money is a personal finance app that helps you take control of your money by finding and canceling unwanted subscriptions, monitoring your spending, and even negotiating lower bills for you. They showed me all of my subscriptions in one place, including the ones I didn't even realize I was paying for and definitely not using, and it instantly saved me hundreds of dollars a month. And when they renegotiated my phone bill, that was even more money in my pocket. With zero hassle, Rocket Money doesn't just stop there. It tracks all of your spending across every account so you can see exactly where your money is going and it even keeps an eye on your bills for price increases or unusual charges. With over 5 million users and a total of $500 million saved in canceled subscriptions, Rocket Money members save up to $740 a year when using all of the app's premium features. I am already noticing a difference in my budget just for this year. If you're ready to cancel your unwanted subscriptions and reach your financial goals faster, head to RocketMoney.com Gold Digger to get started. That's RocketMoney.com Gold Digger RocketMoney.com Golddigger so that leads us to the next thought. How do we structure a way to support our creativity? So with my friend who sent me that seven minute long voice message, we really had to figure out, okay, how can we channel this Excitement that she gets in creating something new and figure out how to support her creativity. And one of the things that she said last night that I wrote down that I loved is she said, I am realizing the amount of overwhelm I felt. I was so overwhelmed. It was stealing my joy from my business. It was also stealing my creativity. I was forcing myself to keep creating something new because that was how I felt valuable. But she said, I have way more ideas right now than I've ever had because I'm not doing everything myself. And so she's realizing that structure supports predictability. It also creates process. And when you have a process, you are able to step out of the process and let other people step in and execute, meaning you have more time, space, and bandwidth to be creative. You know, it's interesting because when I think about my early days of, like, launching my courses, I was the one doing everything. Like, from sending out the emails to running the webinars, to doing The Q&As, like, I was doing all of those things. And now that we have a system and a structure and a repeatable process in place during launches, I have the creativity to say, mid launch, hey, what if we tried this? Or do we ever consider this? Or what if I added this in and it doesn't feel overwhelming or chaotic? It's because I'm able to see creatively and think outside of the box. Now. I have lived this myself. I. I used to hate having structure. I thought that structure was stifling. I thought that if I had a process, it would feel constricting. And now I realize that processes create predictability. And there is nothing more sexy to me in my life right now than a predictable business because it means it's sustainable. It gives me freedom. It gives me peace and ease. It gives me clarity when I think about my business. And before I became a mom, I literally had zero structure. Now, I didn't know this at the time, but I have adhd, which now explains a lot looking back. But I was somebody who thrived on chaos. I flew by the seat of my pants. I had no systems. I had no organization. I had no project management. And honestly, that method worked until it didn't. When motherhood entered the picture for me, suddenly chaos was not fun anymore. It was exhausting. Like, I recognized, like, being a mom is chaotic. And if my business is chaotic, that is double the chaos. I cannot handle it. I mean, I really couldn't. And when you're running a business on pure adrenaline and creativity, there is no margin for when life Throws you curve balls like a baby who's not napping or a to do list that's completely out of control. I would go to bed at night and I'd be like, I have no idea what I got done today, but I worked so damn hard and I have nothing to show for it. And that was when I realized I needed structure. Not just to survive motherhood, but to keep my business running at the level that I had built it up to be, the level I wanted it to stay at. Like, I was at this place where I'm like, if I only have one hour during nap time, I need to know exactly where to focus my energy to make it count. And if I'm going to be away from my baby, you better believe it is going to count. And so what's interesting is, is that when I look back at this idea of resisting structure because it felt stifling, I have learned that structure, it doesn't kill creativity. It leaves room for it. By creating systems and getting organized, I have been able to take the guesswork out of my business, which frees up my energy and my ideas for what really matter. Having this rinse and repeat strategy and having predictable workflows and clear priorities mean I do not any longer waste time wondering what should I do next or should I reinvent the wheel every time. It has allowed me to show up more fully in my business. But beyond that, and what I think is even more important here, is that it's allowed me to show up fully in my life. Now I joke that, like, I am okay if my business is boring, because boring means that it's giving me the freedom to channel my energy and creativity into my life, into hobbies, into motherhood, into relationships. I'm like, I want to be creative. When we are role playing that I am a big scary bear and my children are running from me. I want my creativity to go there. I want my creativity to go in the garden. I want my creativity to go into hosting gatherings at my house. Like, I just want it channeled in a different way. And I'm able to do that because of the systems and the structure. If you are craving more structure, here's where you need to start. So first, a time audit. We do these often in my business, is tracking where your time goes just for one week. You can do it yourself, you can have team members do it, but you want to look for patterns. What is working, what is wasting time? And where do you need to focus more? And if you are someone like me who struggles with focus, this Is a really good, like, reality check of, like, whoa, I'm spending way more time than I thought on this task that I should be outsourcing or that I should let go of. The second thing after your time audit is systemize repetitive tasks. So identify tasks that you do over and over again and create simple systems for them. This could be batching content, setting up email templates, automating parts of your workflow. This is something that I've been having a lot of my coaching people do is create workflows, create SOP standard operating procedures, write them down, have them in a place. That way you can hand them off to other people or, you know, this is exactly step one through five of how to complete something. Then define priorities. Before you start your day, know your top one to three priorities. What must get done to move the needle. If nothing else gets done, I will end today feeling successful. If one, two, or three or all three get done, I call this my big three. I do this all the time. I often communicate, here are my big three to my team so they know what I'm working on and what I'm not having the bandwidth for for the next thing is block your time. So schedule your most important work during your most productive hours. So for me, a lot of times that's my morning window. So once Coco is off to school, I block that time from like 8 to noon. That is when I am doing a lot of my focused work. That's when I'm recording podcasts, like right now. That helps me to strategically not only leverage, like my best energy, but also just the time when I know I'm going to be least distracted or interrupted. And then last is embrace predictability. Create a routine for the tasks that matter the most, whether it's your launching, marketing, engaging with your audience. Like, predictability is the foundation that will support everything else. My client last night, she said, we have never been this far ahead in our business ever. Usually they are like planning out campaigns like a week in advance. And she's like, we are two months in advance now. It feels so different. It feels like there is way more flow and ease than force in our business. And I just smiled because I'm like, you're embracing predictability. And it is one of the most beautiful things because when you have structure, you have the freedom to focus your creative energy where it really matters, Whether that's dreaming up a new campaign, perfecting your offer, or, guess what, just being present in your life. And isn't that what we all want? Like a business that supports a life we all actually enjoy living. I promise you that is the beauty of structure. And I will argue until I'm blue in the face. Structure makes all of that possible. Okay, so as we are closing out, I want to share practical ways to stay creative without starting over all the time. Again, True creativity to me is finding fresh ways to bring new energy and perspective to what already exists. When you stop equating creativity with reinvention, you get to open up your space and your brain waves to reimagine, refine and elevate the work you've already done. So think about this. Like what if you could turn your existing offers, content or marketing into something that feels new and exciting without actually creating something new. Creativity doesn't always have to mean more work. Sometimes it's about working smarter and seeing what you've already built through a different lens. So here are the practical ways to stay creative without starting over. Number one Repackage your old content. Take something you've already created like a webinar, a blog post, a podcast episode, and reformat it into something fresh like an email series, a social media carousel, a downloadable guide. Repurposing saves time and helps you reach new audiences with the same core ideas. Number two this is something we did last year Refresh your branding. Sometimes a small tweak can make a big difference, whether it's updating your graphics, creating new visuals, experimenting with different tones of voice or messaging. Breathe new life into your brand. This is something we did. It's been so much fun and I have absolutely loved it. Number three Create campaigns around existing offers. So instead of launching a new product, create a themed campaign for something that already exists. For example, you could host a New Year Reset challenge that ties into a current program or offer. So what is a campaign or a way that you could promote or push something that exists? Number four Experiment with new strategies. Test out a new marketing tactic with an existing product, like using Instagram reels to promote a course or partnering with other creators to amplify your reach. This lets you innovate without starting from scratch. Number five Revisit what is working. Look at your top performing offers or content and ask yourself, how can I double down on this? Sometimes the simplest tweaks, like adding in a bonus or bundling an offer or creating a more detailed FAQ can make a massive impact. If you haven't yet, I recently did an episode all about understanding this one principle, which is Pareto's principle, and how it's at play in your work and how to leverage it to maximize your results. We'll link it for you in the show notes and description. But if you haven't listened to that one, go listen to it. It's going to again, just double down on revisiting what's already working. And then lastly, channel creativity outside of work. If you are feeling like you are not creative or you're creatively tapped out, try channeling your energy into a hobby, a passion, or a part of your personal life. Like for me it's been gardening, it's been cooking, it's been rowing, it's been beekeeping. Like it's been all these different things. Like step away from work and recharge your creative spark so that when you come back you have new ideas and fresh perspective. Okay, we made it to the end. Now, if today's episode hit home for you, I hope it gives you permission to take a step back and to rethink how you are approaching your business. We've talked about breaking the cycle of constant creation, focusing on new promotion, building structure and processes, and finding ways to stay creative without always starting from scratch. The truth is, your business does not have to feel chaotic in order to be successful. In fact, I'd argue that the more peace and predictability you have in your business, the more success you have and the more successful you actually feel. If this episode gave you a fresh perspective, I would love it if you subscribe to the Gold Digger podcast so you never miss an upcoming episode. There are so many good ones coming and while you're at it, would you do me a quick favor and leave a review and let me know what resonated most with with you? Your feedback helps me create episodes that serve you and show up for you. Even better, thank you so much for tuning into this episode of the podcast. Until next time, keep on digging your biggest goals and thank you so much for listening to this show. Thanks for pulling up a seat for another episode of the Gold Digger Podcast. I hope today's episode fueled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business. If you've enjoyed today's episode, head on over to gold diggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more. And if you haven't yet, make sure you're subscribed so that you never miss a future show. We'll see you next time. Gold Diggers.