857: How to Stand Out and Make Money Podcasting in 2025

Summary

The Goal Digger Podcast – Episode 857: How to Stand Out and Make Money Podcasting in 2025

Host: Jenna Kutcher
Guest: Ngozi Adema
Release Date: March 3, 2025

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I. Introduction

In Episode 857 of The Goal Digger Podcast, host Jenna Kutcher welcomes Ngozi Adema, a passionate children's book author and the creator of the newly launched Minute Mastery Podcast. This episode serves as a comprehensive coaching session aimed at empowering aspiring podcasters to stand out and monetize their shows effectively in the competitive landscape of 2025.

II. Guest Introduction

[03:10] Ngozi Adema:
Ngozi introduces herself as a wife, mom, and avid storyteller who has ventured into the online space since 2005. Her journey began with her website, AfricanFood.co.uk, which she cherishes as her "baby." Currently, she is dedicated to her new project—the Minute Mastery Podcast. Her mission is to help aspiring authors and entrepreneurs master time management, combating common time-wasters like procrastination and imposter syndrome.

III. Main Discussion

A. Why Start a Podcast in 2025

[07:45] Jenna Kutcher:
Jenna asserts that 2025 is the "best year of all time to start a podcast," highlighting several key reasons:

1. Deeper Connection with Audience:
   Podcasting offers an intimate medium where hosts can connect deeply with their listeners. Unlike social media's "churn and burn" approach, podcasts allow for meaningful storytelling and relationship-building.

2. Evergreen Content:
   Unlike fleeting social media posts, podcast episodes remain accessible and valuable over time. Jenna emphasizes the importance of creating content that continues to attract listeners long after publication.

3. Authority and Trust Building:
   Sharing personal stories and expertise on a podcast positions hosts as trusted authorities in their niches. Jenna notes, "Podcasting allows you to poise yourself as an expert, share the stories around how you've learned, what you've learned, or the lessons that life has taught you, and keep it super conversational."

4. Monetization Opportunities:
   Podcasts offer various monetization avenues beyond traditional sponsorships, such as affiliate marketing and residual income from evergreen content.

B. Strategies for Starting and Growing a Podcast

1. Positioning and Keyword Optimization

[17:26] Jenna Kutcher:
Jenna advises new podcasters to focus on clear positioning and keyword optimization:

• Clear Positioning:
  Identify a specific target audience to ensure the podcast resonates deeply. A narrowly defined niche attracts a dedicated listener base.

• Keyword Optimization:
  Utilize relevant keywords in show descriptions, episode titles, and metadata to enhance discoverability. Jenna explains, "Everything on the podcast platforms... is searchable."

2. Strategic Marketing and Content Repurposing

[20:34] Jenna Kutcher:
Strategic marketing involves leveraging multiple channels to maximize reach:

• Content Repurposing:
  Transform podcast content into various formats—emails, social media posts, Pinterest pins, Instagram reels—to extend its lifespan and reach diverse audiences.

• Email List Building:
  Create valuable free offers, such as time-tracking sheets, to convert listeners into email subscribers, allowing for direct communication and sustained engagement.

3. Business Integration

[26:17] Jenna Kutcher:
Integrate the podcast into a broader business ecosystem:

• Future Offerings:
  Plan potential next steps for listeners, such as launching products or services, and use the podcast to guide them towards these offerings.

• Call-to-Actions:
  Encourage listeners to take specific actions, like joining an email list or participating in polls, to foster a sense of community and ownership over the podcast's direction.

C. Monetization Strategies

1. Affiliate Marketing vs. Sponsorship

[28:35] Jenna Kutcher:
Jenna emphasizes the advantages of affiliate marketing over traditional sponsorships:

• Affiliate Marketing:

  • Flexibility: Hosts can promote products they genuinely use and love without adhering to rigid sponsorship scripts.
  • Data Insights: Affiliate programs provide valuable data on listener behavior and preferences.
  • Residual Income: Evergreen podcast episodes continue to generate commissions as new listeners discover older content.

• Sponsorships:

  • Often require adherence to specific talking points and scripts.
  • Limited to podcasts with substantial listenership.

Notable Quote:
[29:03] Jenna Kutcher:
"Affiliate marketing allows you to collect very insightful data. You know how many people clicked on your link, how many people purchased it... that data is so, so valuable."

2. Residual Income through Evergreen Content

[33:26] Jenna Kutcher:
Podcast episodes remain relevant and continue to attract listeners over time. This evergreen nature ensures continuous monetization opportunities:

• Long-Term Value:
  Even older episodes can drive affiliate sales months or years after their initial release.

Notable Quote:
[33:26] Jenna Kutcher:
"Podcasting helps the content live on... you have the ability to compound those results, whether it's growing your email list or getting an affiliate commission."

D. Promotion Strategies

1. Niche Targeting

[39:42] Jenna Kutcher:
Nailing down your niche ensures that your content directly addresses the needs and interests of your target audience. Jenna advises:

• Tailored Content:
  Speak directly to your audience's specific challenges and interests to foster connection and loyalty.

2. SEO and Content Repurposing

[40:07] Jenna Kutcher:
Optimize podcast content for search engines and repurpose it across various platforms to enhance visibility:

• SEO Optimization:
  Use relevant keywords in episode titles and descriptions to improve searchability.

• Content Diversification:
  Convert podcast content into blog posts, social media snippets, and more to reach different audience segments.

3. Collaboration and Community Engagement

[43:06] Jenna Kutcher:
Collaborating with other creators and engaging directly with your community can significantly boost your podcast's reach:

• Guest Collaborations:
  Invite guests who complement your podcast's theme to tap into their audiences.

• Listener Involvement:
  Incorporate listener questions and voices to foster a sense of community and inclusion.

Notable Quote:
[45:57] Jenna Kutcher:
"Collaboration doesn't just have to be with creators. It can also be with your community."

E. Common Mistakes and How to Avoid Them

1. Consistency

[46:10] Jenna Kutcher:
Consistency is crucial for sustained podcast growth:

• Set Realistic Goals:
  Start with a manageable publishing schedule to build consistency without burnout.

Notable Quote:
[46:10] Jenna Kutcher:
"Start super simple, start small, and just be consistent and grow that consistency muscle."

2. Overcomplicating Tech

[46:34] Jenna Kutcher:
Avoid getting bogged down by technology and focus on delivering valuable content:

• Keep It Simple:
  Use basic equipment to start and prioritize the podcast’s message over technical perfection.

Notable Quote:
[46:34] Jenna Kutcher:
"Do not over complicate the showing up that is required. Keep it super simple so that you just stay consistent."

3. Obsessing over Downloads

[50:43] Jenna Kutcher:
Focus on controllable factors like consistency and quality rather than solely on download numbers:

• Value Over Numbers:
  Recognize that even modest listenership can have a significant impact and grow over time through consistent effort.

Notable Quote:
[46:34] Jenna Kutcher:
"Do not obsess over downloads and things like that. Obsess over your consistency, the things you can control."

4. Effective Call-to-Action

[50:43] Jenna Kutcher:
Encourage listeners to share the podcast with friends to organically grow the audience:

• Share Over Subscribe:
  Prompting listeners to share episodes can lead to organic growth more effectively than focusing solely on subscriptions or reviews.

Notable Quote:
[50:55] Jenna Kutcher:
"A good call to action is to ask people to share it, and that will help you get the word out."

IV. Conclusion and Podcast Pitch

In the concluding segment, Ngozi Adema pitches her own podcast, the Minute Mastery Podcast, emphasizing its focus on making small, consistent changes to achieve significant long-term impact. She highlights the podcast's mission to help listeners find clarity, organize their time, and integrate important tasks into their schedules without overwhelm.

[53:23] Ngozi Adema:
"The idea that there is not enough time is a myth. There is always time for the things that we love to do."

Jenna encourages listeners to support Ngozi by tuning into her podcast and emphasizes the importance of community and shared growth within the Goal Digger community.

Final Remarks:
Jenna wraps up the episode by reiterating the value of podcasting as a tool for connection, authority building, and sustainable business growth. She invites listeners to join the Goal Digger Podcast Facebook Insiders Group and take advantage of additional resources available on goaldiggerpodcast.com.

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Key Takeaways:

1. Start a Podcast for Deep Connections:
   Podcasting allows for an intimate connection with listeners, fostering trust and authority in your niche.

2. Leverage Evergreen Content:
   Create content that remains valuable over time to continue attracting and monetizing listeners long after publication.

3. Utilize Affiliate Marketing:
   Promote products you genuinely use to earn commissions without the constraints of traditional sponsorships.

4. Optimize for SEO:
   Use relevant keywords in your podcast’s metadata to enhance discoverability on search engines and podcast platforms.

5. Repurpose Content Strategically:
   Transform podcast content into various formats to maximize reach and engagement across multiple platforms.

6. Maintain Consistency:
   Develop and adhere to a realistic publishing schedule to build and sustain your listener base.

7. Simplify Technical Setup:
   Focus on delivering valuable content over achieving technical perfection to avoid burnout and maintain consistency.

8. Encourage Sharing Over Subscriptions:
   Prompting listeners to share your podcast can lead to organic growth more effectively than focusing solely on subscription numbers.

9. Integrate Podcast into Business Ecosystem:
   Use your podcast as a central hub that feeds into other aspects of your business, such as email lists and product launches.

10. Collaborate and Engage with Community:
    Partner with complementary creators and actively engage with your listeners to foster a supportive and expanding community.

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Connect with Ngozi Adema:

• Podcast: Minute Mastery Podcast
• Instagram: @NgoziAdema
• Facebook, TikTok, Threads

Additional Resources:

• Free Podcast Training: freepodcastclass.com
• Podcast Show Notes and More: goaldiggerpodcast.com

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By following the actionable insights and strategies shared in this episode, aspiring podcasters can effectively navigate the crowded podcasting landscape of 2025, build a loyal listener base, and create sustainable monetization streams.

Transcript

[Jenna Kutcher]

And so now it's just about using your time, which you love wisely, and just thinking through again. How do I get the most out of this? How do I make this content live on the longest? How do I reach the most people with it? And how do I strategically set it up so that long after I hit publish, it's still doing something for me? I'm Jenna Kutcher, your host of the Goal Digger podcast. I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven figure online business that feels even better than it looks. All from my house in small town Minnesota. With my family here, we value time as our currency. We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love. I've always loved turning big goals into reality, and I'm here to help you do the same. This isn't just a peek behind the curtain. Come along with me and my guests as we tear the whole curtain down. Every week we tackle practical, no fluff marketing strategies and host honest discussions on what works and what doesn't. Join me and my expert guests for actionable insights to help you grow your dream business with confidence. Pull up a seat and get ready to be challenged, inspired and empowered. This is the Gold Digger podcast. Launching a podcast is like planting a seed. You prepare the soil, you nurture it with intention, and you watch it grow into something amazing. But what if you could make sure that seed lands in the richest soil? It grows faster, it reaches more people than you ever thought possible. That's exactly what we're diving into today with Ngozi Adema. You know how much I love sitting down with members of this community to dive deep into their goals and their challenges. Ngozi is a children's book author with a powerful mission. She's launching this podcast to help aspiring authors and entrepreneurs master time management. Her goal is to empower her audience to make the most of their precious days so that they can finally bring their dreams to life. Ngozi has been dreaming about starting a podcast for a long time, and now she's made it happen. With her show freshly launched, she's here to get the tools, strategies, and insights she needs to make her podcast stand out in the crowded podcasting world. In this coaching session, we're covering everything from connecting with a target audience, tips for monetization, all the way to avoiding the common mistakes that trip up new podcasters. If you're in the same boat, dreaming of launching a podcast, but unsure of how to make it a success. You'll want to grab a notebook and take notes. And by the way, Ngozi mentions my free masterclass and I want to invite you. If you are ready to take the plunge and launch your dream podcast this year, I can help you too. Head to free podcastclass. Com. I will teach you how to start, record and profit from your podcast in just three easy steps. That's freepodcastclass.com to register for the free training. Without further ado, Ngozi, welcome to the Goal Digger Podcast. I am so excited for today's coaching session. We have an amazing member of the Gold Digger Podcast insiders community. Welcome, Ngozi, to the Gold Digger Podcast.

[Ngozi Adema]

Thank you very much. I'm so excited to be here.

[Jenna Kutcher]

Amazing. Okay, set the stage for us before we dive in. You have prepared some awesome questions, but tell us a little bit about who you are, what you're working on, and what you're struggling with right now.

[Ngozi Adema]

Well, I would first describe myself first as a wife, a mom. I'm a children's book author and I really love storytelling. I talk a lot. I remember as a child, my mom always said that I'm a chatterbox. I like talking. I love talking. And that's the way that's me. I love talking. So I went into the online space in 2005 with my pet projects I call the African Food.co.uk where the purpose of it at the time was to let people know about African food. And it's still my. I call it my most amazing work till date, even though I've not done anything on that website for a long time. But it's my baby because that is where I started from. And I would always reference it as my baby. That is my starting point. My problem at the time was that I did. I was not clear on where I should take it to. That is what stalled it at the time. And so I'm here now trying to get out of myself, so to speak, because I'm teaching people the life lessons that I've learned over the years about time, that one of the greatest time waster you can ever have is procrastination and imposter syndrome. That is my number one and number two time wasters. When you don't know what you're doing, you keep procrastinating until then. So my new baby is my podcast. I am so excited about it.

[Jenna Kutcher]

Tell us.

[Ngozi Adema]

The name is called the Minute Mastery Podcast because like I said in My first episode, I see time pretty much the way as I see money. If you have money, we could get your paycheck in the month. And you don't take notes of the pennies or the cents that goes out of your accounts. Your pound or your dollar will not go far.

[Jenna Kutcher]

Yeah.

[Ngozi Adema]

For you. So I chose the minutes over the second because, no, the second is the smallest, but second seems a little bit too rushed. And I don't like being rushed.

[Jenna Kutcher]

Yes.

[Ngozi Adema]

I don't like overwhelmed. I feel the second will make. If I tell people to count their second second, it's going to feel overwhelming and so silly for me to be counting every second of the day.

[Jenna Kutcher]

Right.

[Ngozi Adema]

But if I take it to the minutes, I give people a little bit more room, a little bit more regal room for them to do as they please and still enjoy life while they are trying to create time for the important things in their lives. Because I don't like overwhelming burnouts.

[Jenna Kutcher]

Same, same. You're in the best place for that. And this community can 100 subscribe to that. So let's dive into some questions. Congratulations on recently launching your show. I am so excited for you. And that leads us to where we are today. So you have some questions and hopefully I have some answers. And I told you before we hit record, if anything, I say you feel a visceral response of like, no, that's not going to work for me. You are absolute, absolutely free to speak up.

[Ngozi Adema]

Thank you. So now every expert or mentor that I know, including yourself, has talked about podcasts. I've been to your webinar on podcasting, and you are so convincing about getting a podcast or starting even with your iPhone. Headphones, Headphones. That is what I remember you for. You said, because I always go for the most difficult things, but you, you mentioned that I could use my headphones, my iPhone headphones. And that is what I use for my first episode.

[Jenna Kutcher]

Yes.

[Ngozi Adema]

And so the question for you is, as a successful podcaster, why would you recommend starting a podcast to someone trying to grow their audience, start trying to start a new business, or trying to start something new like I have started now.

[Jenna Kutcher]

Yeah. Okay. 2025 is honestly, I would argue, the best year of all time to start a podcast. So you are right on time. And there are a few reasons why I think it's so important, especially now. I think when you think of the topics of, like, trust, when we think about authority, when we think about connection, I think that is what people are craving, especially now with the rise of tools like AI and so people Are wanting to know, like, can I trust this person? Do I connect with them? Do they have the authority? Do I want to invite them to spend time with me? Right? When we think of podcasting, it's one of the most intimate ways that you can enter into somebody's life. Because I don't know about you, but when I listen to podcasts, I'm washing the dishes or driving in the car, I'm literally inviting people into what I'm doing. And so I think it's incredible. But when we look at the stats, podcasting is growing faster than any other channels. So when we look at where creators are going, it is to podcasting. And I think there are a few different reasons. One, it allows you to have a much deeper connection with your audience. And so we've kind of been trained as content creators on this like, churn and burn mentality of like, quantity over quality when it comes to social media. Because I don't know about you, but it's like every 10 posts, one of them will do good, right? And so it's like become this volume game that I think a lot of us are frankly tired of and a lot of us can't keep up with. And so when we think of actually connecting, it's impossible. Possible to connect with somebody in a six second reel, right? Of like, here's one thing to know. Like, if I think of your subject matter, there is no way you could really explain how time is our currency and how it, where we're spending it matters the most in a short caption. It just doesn't connect as deeply. And so what I think is amazing is that podcasting allows you to poise yourself as an expert, share the stories around how you've learned, what you've learned, or the lessons that life has taught you, and keep it super conversational. And I've had so many different mentors and I use quotes in my life that literally don't even know I exist. But they've mentored me through podcasts, right? I can tune in and listen to health experts, parenting experts, business experts, life experts, and I'm getting mentored by them with incredible information for free through my phone. And so I feel like that connection and that exposure piece is absolutely huge. Another thing that I think is so amazing is that it's hard to prove your authority and why you are to be trusted through social media, because there are a bajillion people who might talk about the same topics that you do. But when you share the stories around them, which you said at the very beginning. I am a storyteller. I drove my mom crazy with my stories. You get to weave in those stories. And there's so much research around how people actually remember stories so much better than they remember facts. And I think that social leads us to take that quick out of like here's a quick fact that will catch your attention and hook you in. But the stories are what people actually remember and the stories are what build trust. The other thing that I think is so awesome about podcasting is it is this evergreen marketing tool. Meaning somebody could go back and listen to an episode I recorded three years ago and still get value out of it and still get invited into my ecosystem in a deeper way. Whereas with social media, nobody's scrolling back three years to see a post I created. Those posts are living and dying so fast. And as someone like you, who cherishes their time and who treats time as your currency, Winter is finally loosing its grip. But our skin is feeling the effects. Dry, tight, flaky. It's the worst. As the seasons shift, so should our skin care. And that's why I'm obsessed with OCS. TikTok famous Underia Algae Body Butter this isn't just any moisturizer. It is a rich and deep, deeply nourishing, but it melts in instantly. I'm talking no greasy residue, just soft and happy skin and the scent of it. It is a bright, refreshing blend of grapefruit, lime and mandarin. Pro tip I keep my OSEA Body Butter right next to our shower. As soon as I dry off, I slather it on to lock in the moisture and my skin stays soft all day. I've even caught Drew sneaking some OSEA uses powerhouse ingredients like Underia seaweed and ceramides. The kind of things that are usually reserved for high end facial products. Because your SK skin deserves that level of tlc. Treat yourself to clean, clinically tested skin care from osea. And right now we have a special discount just for our listeners. Get 10 off your first order site wide using the code gold [e-mail] that's O S E-A Malibu.com and use the code gold digger. It's 2025 and we all know how loud the B2B marketing space has gotten. It's not just enough to run ads, you need to make sure that they're actually reaching the right people. That's why I love LinkedIn ads. You're not just throwing your message out and hoping it sticks. You can get super specific targeting by job title, industry or even the exact company you want to work with. There are over 130 million decision makers and 10 million C level execs on LinkedIn. These are the people who can actually say yes to your offer. And it's not just who you reach, it's the results you get. In the tech industry, LinkedIn ads delivered up to five times the return on ad spend compared to other platforms. I mean, 79% of B2B content marketers say LinkedIn gives them the best paid media results. So if you're ready to cut through the noise and get your ads in front of the people who matter, LinkedIn ads is the way to go. Start converting your B2B audience into high quality leads today. We'll even give you $100 credit on your next campaign. Go to LinkedIn.com Gold to claim your credit. That's LinkedIn.com goal. Terms and conditions apply. LinkedIn the place to be. To be. I would argue that it is so much more worthy of an investment of your time to sit down and record something that will live on long past 24 hours and serve people for weeks, months and years to come. And so, from this evergreen standpoint and the ROI on your time, I would argue that that is so powerful because it's giving you this opportunity to create something that will live on and that will still make sense and add value to somebody's life, whether they find it tomorrow or they find it a year from now. And then the last thing that I think we'll talk about a little bit more in depth throughout this conversation is just the monetization opportunities. There's so much research of how brands are now seeing the power of podcasting in a brand new way. They're shifting a lot of their marketing budgets from influencers into podcasting. They're seeing how podcast listeners really do trust the podcast hosts. And so there are so many different ways you can monetize, which we can talk about, but I think that it's a really beautiful way to either become a business or to extend the business that you already have. And you already have a few offers out there. I don't know if you're planning on incorporating them into your podcast, but regardless of which route you choose, I just feel like 2025 is this era that we're in where authenticity and connection are the key drivers for what we see as business growth. And so it is the ultimate tool to engage your audience, to drive traffic to your offers, and to grow a loyal community.

[Ngozi Adema]

Oh.

[Jenna Kutcher]

What do you think?

[Ngozi Adema]

I really, I really love that. Because I like the way you say that. Since I value time.

[Jenna Kutcher]

Yes.

[Ngozi Adema]

I look at my Instagram account, for instance. I mean, I've not posted for a while, but everything I put in, so much work, so much time and time into doing those things, and nobody looks at them.

[Jenna Kutcher]

Yes. Oh, my gosh. I literally just got off of a call with my team, and I was just talking about how I was creating all of this content for social to teach people the power of these other methods. Right. And I was like, I hate that I need to create this content to convince people that this doesn't work, because it is driving me nuts. And I was like, this is so much work to try to get people off of social media onto these other platforms, but this is the only way I can reach them where they're at. And it's. It's exasperating. It's exhausting you. Like, I don't know about you, but I'm like, I am tired of chasing trends. Like, I just. I don't even have desire to keep up with what's trending. And so that's where I just feel like podcasting in terms of, like, bang for your buck. When we're looking at the buck as your time, it's such a valuable place to be spending it. I'm so happy for you for that.

[Ngozi Adema]

Thank you so much. I like it. And even for social media like Instagram that I don't want to spend so much time on, but I could still take snippets of my podcast and put it on Instagram if I choose to. So it's going to help from everything you've explained as the ROI is.

[Jenna Kutcher]

Yes, yes, absolutely. Absolutely.

[Ngozi Adema]

Yeah. So thank you so much for that.

[Jenna Kutcher]

You're welcome. Do you have another question?

[Ngozi Adema]

Yes, I do. So if you were starting a new podcast with near zero audience, what three things would you focus on to succeed and grow your business using your podcast?

[Jenna Kutcher]

Okay, so the first thing that I think a lot of people miss, and I'm so glad that I'm catching you at the early stages, because this is 1,000, thousand percent something I didn't even think about in the very beginning, and you actually mentioned this at the beginning of this interview, is when you created your first sight, your baby, you weren't super clear on the positioning. Right. And so it was maybe more general. And I think a lot of us have had projects that way where we're like, I want this to be for everyone. And then sometimes it turns out that that isn't actually reaching anyone because it's not clear. And so the first thing that I would focus on is clear positioning and keyword optimization. And so let's kind of break that down. So first is thinking of, like, who exactly is this for? And one of the things that I think is there's a ultimate fear in a lot of us that we're going to, like, niche down too hard, right? So people have a fear of, like, you know, saving time for busy moms and entrepreneurs. They feel like that's, like, too tight of a container. But I would argue that the clearer you can get on the positioning and who exactly you're creating it for, the more success you're going to have. And what's interesting is, is even when we get so clear that way, there are always people who are going to resonate and kind of be on the fringes of that, where they might not fully be the ideal client, but they're still getting value out of it. So clear positioning is number one. The second thing is key optimization. This is all part of my number one bullet here. And keyword optimization is important because our podcast and the way that the podcast platforms work is they're ultimately a search engine. And so when people type in specific keywords and topics, they are going to be led to different episodes, different creators that are talking about those things. And so everything on the podcast platforms, from your show description to the show titles to the episode descriptions, all of that is searchable. And so you want to make sure that you are naming your titles of each episode with clear keywords that somebody might type in, like, how do I save more time as a mom? Or what are productivity strategies that I could use today? And so you want to be thinking in terms of keywords so that your audience is finding the content that you are working so hard on creating. And that is exactly why this backlog idea or this evergreen content idea of your content living on is so powerful, is because when people type in those keywords, they will be able to find your content, much like later on. And so, like, if somebody were to go on to a podcast platform and type in Pinterest, like how to market with Pinterest, they would likely find an episode that I maybe recorded a year ago or two years ago, but that content is still relevant, and they would find that because of how I titled it. And so just like if we take the principles of search engine optimization and thinking through of keywords and what our ideal audience is typing into the search bar, that is going to be so advantageous for us as podcasters to Leverage those keywords in anywhere that text is found on the platforms. Does that make sense for number one?

[Ngozi Adema]

It does. It does make sense.

[Jenna Kutcher]

Perfect. Okay, so the second thing that I would focus on is strategic marketing. And you actually kind of already touched on this a tiny bit, but I would figure out how to leverage different channels of where I think my audience is going to be. So you talked about like taking clips from your podcast and sharing them on Instagram. Brilliant. And so you want to think of where do I already have an audience, even if it is small, and where is my audience hanging out? And so what's beautiful about podcasts and the fact that it's long form content is inside that long form content, there are so many bits and pieces of value that you can derive and turn into different things. Whether it's an email for your email list, a pin for Pinterest, Instagram post, Facebook posts. You can take one podcast episode and slice it and dice it, I would argue, a hundred different ways and use that content in other places. And so what's awesome about podcasting is I would argue it's not about creating more content, it's about creating content strategically so that you can repurpose it on different platforms. And so I would really recommend Ngozi. Do you have an email list?

[Ngozi Adema]

I'm growing an email list. I don't have a perfect one, but yes, on my.

[Jenna Kutcher]

I don't want perfect, perfect Instagram right now.

[Ngozi Adema]

My main, my main link there is for email collection.

[Jenna Kutcher]

Smart. So that's where too, I think that when we're thinking about, like, business priorities and how to truly get a really good ROI from a podcast, the goal is not just to grow your subscriber base, just as it is not to just grow your Instagram followers, is to connect with people on those platforms, but then eventually invite them off of the platform and onto a place that you own and can control. Which is why I, like, I'm obsessed with and won't stop talking about email lists, because an email list is an asset you own. And so one thing that I think would be really awesome is if you haven't already, create some sort of free offer that your podcast listeners would absolutely love. Whether it's time saving strategies or different things, like a time tracking sheet, since you're obsessed with like tracking their time and having some sort of freebie, where at the beginning and the end of your episode, you could say, hey, I've created this time tracker for you. It's super easy, it's free. All you have to do is go to and then have the link or have the link in the description for them. And that way then you're inviting listeners off of the podcasting platform and onto a place that you own. And so I just think when we think of marketing, especially when it comes to a podcast, we also want to think in a strategic way of not just how do we grow the show, but how do we do it in a meaningful way. And I would say the most meaningful way is to connect with listeners, offer them free value, and then eventually invite them into a place where you have a bit more control over it. And then the last thing that I would consider is if you want to have guests onto your show, finding people that talk about complimentary topics or that are likely serving a similar audience or an audience who. Who would be interested in what you talk about and what you teach about, and kind of sharing audiences in that way, in a beautiful way. And so featuring other voices and then gaining access to their audiences because they're sharing that they were on your show. And so those are the three things that I would think of in terms of the strategic marketing window.

[Ngozi Adema]

Thank you so much. I especially the third one of, yes. What I am seriously considering, because I do want guests on my shows.

[Jenna Kutcher]

Yes.

[Ngozi Adema]

And yes. But like you said, look for something complementary to what I am doing. So what complementary thing will you suggest for a time management?

[Jenna Kutcher]

Yeah. Oh, my gosh. There's so many complimentary things. Oh, my gosh. Yes. So that's where to. The strategic part comes into play is I think a lot of times people are like, I just want people with a huge following to come on my show. But if it's not aligned, it's really not going to serve you. And they're likely not going to share it if it doesn't really make sense. Right?

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

And so from like a strategy standpoint, I would look for people who either can relate and learn from and leverage the tools that you're teaching. So finding people that are busy moms or CEOs or people who struggle with time, or people with ADHD who have time blindness and having them come on, which would be amazing. Or getting really specific. Like, you could have somebody who is a neuroscientist who explains how our brains think about time, or someone who is an efficiency strategist or someone who's really good at organization, because organization can save you so much time, Right?

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

And so looking for people who teach in areas that you are not an expert in and bringing them into the fold because all that's going to do is add more value for your audience, but then also give you an opportunity to be exposed to their audience. And so there are so many things. And one easy way to research this idea of, like, what types of people should you be looking for for guests is I would either go onto Google or Pinterest and I would type in some of the keywords that your audience would be typing in. Right. So you could do like time strategy hacks or time blocking tips, and then see what else people are searching for and find people that are really good in those areas. If those are areas that you. You're not super familiar with or you don't feel super confident in teaching.

[Ngozi Adema]

Wow, that is so helpful.

[Jenna Kutcher]

Oh, I'm so thankful. Okay, if you thought I was done, I'm totally not done yet. I have the third thing that I would really just focus on as somebody who is new to the platform, and that is really thinking about, okay, how does this podcast kind of integrate into the bigger picture of what it is that you want to do?

[Ngozi Adema]

You.

[Jenna Kutcher]

You know, I think that there are some people out there who have podcasts as a hobby. I think that's amazing. But one thing you realize when you get into podcasting is it's more work than you actually think. Right? It takes a lot.

[Ngozi Adema]

Yes.

[Jenna Kutcher]

And so thinking through kind of, what is the next step for your listener? And you don't have to have a product, a service, or an offer ready, but what would be a potential next step? What would be a future next step? And that's where it's beautiful, even if you don't have that offer yet to start thinking through what that might be, because then you can start creating those free resources to grow your email list and have people signing up for your list so that whenever you launch whatever is next, you already have a list that you can launch to. And so thinking through of like, what kind of call to actions could I have in my episode to either gain insight or to get people off of these platforms and onto my email list, Getting feedback through polls or through emails. If you have an email list of asking, what do you want to hear next? Or who are people you want to learn from? Or what is the question you're dying to ask me? And just focusing on staying consistent to build that know like and trust factor, while you're kind of thinking of the whole ecosystem and how the podcast is going to play into that. And so I would just say the third main thing I would focus on is just what is the business integration? So that as you're creating you know that it's feeding into a bigger picture, and it's not just another one of your amazing babies where you're like, I'm giving up so much time, but I'm struggling to connect the dots on, like, where this is ending, if that makes sense.

[Ngozi Adema]

It does make sense. It does make sense. And you don't want to go through that. Yes, I don't want to go through that. Again.

[Jenna Kutcher]

Go through that. Right. Like, we work so hard and we deserve to get paid for the work we do. And I think so.

[Ngozi Adema]

True.

[Jenna Kutcher]

A beautiful thing to be thinking through. Right. You don't have to have all the answers. You don't even have to know what step C is going to be. But just thinking through, like, what would that next step look like? And starting to grow even regardless of if you have that or not.

[Ngozi Adema]

Wow. A lot to think about.

[Jenna Kutcher]

Yes. Yes. That's why we do this.

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

Okay. Do you have another question?

[Ngozi Adema]

Of course I do. The third question is, what is your strategy for monetizing a new podcast in 2025?

[Jenna Kutcher]

Okay, so. So I'll tell this story, and I know that you've heard it because you've been on my training, but I'll tell this story because I. I just think it's. It's so funny and it illustrates so much about the podcasting space. It's interesting because so many people focus on sponsorship as the number one way to monetize a podcast. And what people don't realize is that a very small percentage of podcasts have the listenership required to be able to have those big name sponsors. Right?

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

And I think a lot of us, at least I'll speak for myself, I listen to really big shows, so it's very common for me to hear ads to their favorite products or different offers. But we don't recognize that, like, there are so many hundreds of thousands, millions of podcasts that might not have the listenership yet to get the paid sponsors in. And so if we are only thinking about that method of monetizing, we are doing a disservice to the millions of podcasters who are working so hard to create their podcasts and deserve to get paid, but they need to find a different method. So I share this in the training. But when I first started my podcast, I had a sponsor, Honeybook, who I love and use, and they basically paid so that I wasn't going in the red on my podcast. So I knew I couldn't edit it myself. And basically they covered the expenses of my podcast. But I made basically $0. And it was a really great strategy at the beginning because I just wanted to start my podcast as a total experiment. But about six months in, Drew and I had signed up for this meal delivery service, HelloFresh. We loved them, and they had solved the biggest marital spat of our lives, which is every single night, what are we having for dinner? That is, like, my least favorite question of all time, especially now that I have kids. And so I went onto my podcast, and I recognized that HelloFresh had this very simple share with your family and friends link. I had already shared it with my family and friends. They had taken advantage of all the offers, and I had a bunch of different offers from HelloFresh. And so I talked about it in one of my episodes super organically and said, you know, this episode should be brought to you by HelloFresh because it solved this marital spat. If you're very busy like we are, you might love this. And I dropped the link, and I ended up getting our family free dinners for an entire year, just off of my listeners taking action on their affiliate program. They were not directly paying me. They had not reached out to me. They had no idea who I was. I was just recommending something that I loved. And so my first tip for monetizing a podcast in 2025 is leveraging referral links from companies that you shop at, that you use and love. And there are so many benefits to doing this. So let me walk you through just a few of the benefits, and I want for you to brainstorm if there's any products that might work for you and for your show. Now, it doesn't have to be so perfectly aligned that it makes total sense with your offer, but if you can tie it in to the message of your podcast or to the overarching umbrella of what you're talking about, it would be great. And let me tell you, I could probably tie anything into anything as a marketer. And so one of the things that I love about this approach is it allows you to collect very insightful data. And so if a sponsor were to come to you and say, hey, I'll pay you $500 per episode, they are collecting all that data. They know how many people clicked on your link. They know how many people purchased it. You don't get any of that insight when you use partner links. Oftentimes you can see that data for yourself, which is so invaluable, because you'll start to notice what your audience cares about, what they'll actually click on, what they don't care about what they're buying, what the results you're generating are. And so that data is so, so valuable. The second reason why I love affiliate marketing is that if you work with a paid sponsor, you have to stick to a script, Right? We've all heard the scripts. I've read the scripts. There are certain talking points that you have to hit on. You have to say the link this many times. You have to do all these things. It's beautiful. They want to make sure that their investment is worth it. But when you do affiliate links, you get to talk about the product however you want to. You get to share what you really genuinely love about it, why you use it, why you're recommending it. You get to inject your own story into it. And so as a storyteller, for you, this would be so beneficial. And you get to tell people why they should take advantage of it. What's amazing is I think there's a stat out there, and I could be wrong, but I'm pretty sure that it's 80% of brands right now have a refer a friend or an affiliate program set up. So brands are seeing the power of having this ability to have their customers do their marketing for them. And so whether it's sheets you bought or the skin care you love or the food you eat or that one product you can't live without, there's a good chance that you could collect a commission from talking about it. And so I would just say start with affiliate marketing for so many reasons. But the last reason is, is we talked about this earlier. Podcasting helps the content live on, right?

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

And so somebody goes to listen to an episode from a year ago and I had a paid sponsor, and they take advantage of that, I don't make any more money. But if I had an affiliate code in there and somebody clicks on a link from two years ago, I still get paid. And so you get this residual income as people listen to your old episodes and take advantage of your codes. So even if you only have a hundred listeners right now, that's not going to be the case. And people are always starting back at episode number one. And so you are in a beautiful position as a newer podcaster to be super intentional and strategic with what you're sharing in these early episodes, knowing that a year from now, two years from now, seven years from now, like I'm sitting, people will still be going back to episode one. And you have the ability to compound those results, Whether it's growing your email list or getting an affiliate commission, if you Set it up strategically from the beginning. I bet you didn't start your business to spend your days stressing over things like payroll. Like, I've been there before tax deadlines creeping up, wondering if I filled out something wrong. It is not fun. That's why you've got to try Gusto. Gusto is the all in one platform that takes care of payroll, benefits, and HR so that you can actually focus on your business. Whether you're paying W2s or 1099s, Gusto makes it simple. You can even offer health insurance and 401k options that work for nearly any budget. Gusto automatically files and pays all of your taxes across federal, state, and local levels so you don't have to cross your fingers and hope that you got it right. Plus, their support team is made up of confident, certified HR experts, so help is always there when you need it. Over 400,000 businesses, including mine, trust Gusto because it's just easy. You set it, forget it, and get back to doing what you love. If you've been putting off getting this part of your business figured out, Gusto's got you right. Now they're offering three months free when you run your first payroll. Head to gusto.com goal digger to get started. That's gusto.com forward slash, gold digger. So I just did a lot of talking. Tell me what your brain is telling you.

[Ngozi Adema]

Well, my affiliate marketing was something that's. It's something that I have not put in my radar.

[Jenna Kutcher]

Okay.

[Ngozi Adema]

I. I use a lot of stuff, but I'm too. I don't know, maybe embarrassed to mention it.

[Jenna Kutcher]

Oh, my gosh. Don't be embarrassed. Your audience, if you benefit from it, your audience will likely benefit from it. Right?

[Ngozi Adema]

As you were talking about hello, Fresh, and I was like, hello, Fresh. I have the code.

[Jenna Kutcher]

Yes, See? And listen. Think about this. You could so easily record an ad for your show and say, how much time a week do you spend meal planning, ordering doordash, trying to prep your meals, realizing you forgot ingredients, going to the store, all of these different things. You could position that so easily in this realm of saving yourself time and ultimately saving yourself money. Like, tell me any product and I could position it for your podcast because that's what we do. Do you know what I mean? Though?

[Ngozi Adema]

I honestly, it's kind of like my next episode is on delegating and outsourcing.

[Jenna Kutcher]

Amen. Okay, I want to hear your hello Fresh refer friendship.

[Ngozi Adema]

That episode. I am recommending that people should delegate things. Like, even meal prep. It is Already there. I've recorded the show.

[Jenna Kutcher]

So here's what I want you to do. So if you've already recorded the show, I want you, for you to sit down right after this conversation and I want for you to record a 60 second thing where you say, hi, I'm going to interrupt myself here, but I just want to let you know about this product that I love and then you can say, you know, my meal was brought to you by HelloFresh. I have this amazing refer a friends code. If you buy a box, you'll save $40 or whatever their promo is. All you have to do is click the link in this show description to take advantage of it and drop it in there and that's it. Wow, it's so, it's so easy. It feels silly. But what's beautiful about it is that if you even made a list and one thing that I think is helpful is kind of how you were talking about auditing your money and how people you know can pay attention to pennies, is maybe even look back on the last 30 or 60 days of just things that you've bought or subscriptions you paid for that are worth it to you and just look and see if they have referral programs and then try to weave in just one offer per episode. That makes sense that you can weave it in. And people, if it is something that you genuinely love and that it's helped you or supported you or that you would tell your girlfriend about, people love hearing about it. And it's a very small price to pay as a listener to listen to something like that. It doesn't take away from their value. Right? So yeah, we are like solving half of the world's problems in this call.

[Ngozi Adema]

That is so true. Because like even this last point, you just talk about saving pennies and all. Like subscriptions is one of the main things that most of us keep. Subscriptions that we don't really use or subscriptions that are now out there.

[Jenna Kutcher]

Then you want to get Rocket Money, which is a great app that literally shows you all of the apps. Seriously, like you could drop like, I love Rocket Money. This is not a paid ad. This is what I talk about. But literally, like there are so many different tools that help people implement what you're already talking about on your show. So it's almost a disservice to not include those into your episodes if it's something that you, you trust. Because a lot of times people take the information but they don't actually implement it. Right? They don't take it into action. So if you give them the next step that they need to take in order to put it into application.

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

You're also solving another problem for them, which is amazing.

[Ngozi Adema]

Wow.

[Jenna Kutcher]

I love it. Thank you so much.

[Ngozi Adema]

This is getting me thinking.

[Jenna Kutcher]

Yes, good. Do you have another question?

[Ngozi Adema]

I do. How. How can I effectively promote my podcast to stand out in a crowded markets?

[Jenna Kutcher]

Okay, first off, I think every market is crowded, so I would argue everything. Like, anyone that's doing anything, there's probably a million other people doing it, which I think is awesome because it's proof of concept and it's beautiful. And one thing I want to remind people of, especially when it comes to the podcasting space, is that podcast listeners listen to podcasts. Plural, right?

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

I don't just tune into one show a week. I tune into, like, 10 different shows a week. And so what's beautiful is, is it feels a lot less of a competitive environment and more collaborative and community based, where we recognize that people listen to so many different things. And so if a scarcity mindset is impacting you from feeling like, how do I stand out in a crowd? I just want to invite you to think of it in a different way, because there are listeners who listen to a little bit of everything every single week. And so it's not like you have to be the one person and the one voice that they hear, and that's what you need to market yourself to be. So when I think of effectively promoting, I think, again, nailing your niche. So getting really clear on who you serve and how you speak to them is the first thing. And I think that's something that will really help you just figure out different ways to communicate through your podcast. So when you know who you're talking to, it's a lot easier to address them. It's a lot easier to connect with them. It's a lot easier to hit topics that they'd likely be looking for. The second thing would be going back to that first thought that I had of leveraging SEO. So just thinking of those keywords, those search bars, and again, go onto Pinterest or Google and even just start typing in, like, time management and see what pops up. Because there will be a guided search function where people will. It'll show you, like, what other people are typing in. So it could be like time management for busy moms, time management for entrepreneurs, time management for people with adhd. And that can help you brainstorm different topics and ideas that you want to cover on your show. But again, making sure that your episode Titles have keywords that people might be searching for. Also looking at repurposing content. So if you have not kind of figured out a flow or how you want to take the podcast and then repurpose it on different platforms and in different ways, I would challenge you to kind of figure out some sort of plan. So, for example, when we do my show, that show, we take the outline of the show and we clean it up and we make it into show notes. So that goes onto my blog. So that's another long term place that's serving. We also take my show and we put pins on Pinterest that point to that episode. So we create 10 different pins that go into Pinterest. We take clips of it and we turn it into reels for Instagram. We post about it in Facebook. We have our Facebook community now. I am in all the places because I am not the person that is doing all this. I have one team member who helps me do this and I've been doing it for a long time. And so it doesn't need to be this crazy, robust strategy. But I want for you to be thinking about, how do we make this content live on? How do I repurpose it? How do I maybe take one of the key points from this episode and share it to my email list so that they get value and they want to tune in? How do I take the second key point and create an Instagram post out of this? And just thinking more from a standpoint that is longevity and less of the churn and burn mentality that I think we're all burnt out by.

[Ngozi Adema]

Yeah.

[Jenna Kutcher]

And then just thinking too about collaboration. And so I know that you've stuck to solo shows, but you're open to collaboration. And so just thinking through, you know, who would be a few dream guests. You don't have to have this format where you know, every other week is a guest. You don't have to have this like very rigid framework. But when it makes sense and when you find somebody who's a great fit, you know, how do you collaborate and how do you get the most out of that collaboration? Like, when they come on your show, would they agree to share that interview on their social media or with their email list? Or could you do an Instagram live the day the episode airs and you have a conversation so you get exposed to their Instagram followers and vice versa, and you get to kind of guide people to that episode. And so thinking through that spirit of collaboration, even collaborating with your listeners, we recently set up a phone line where Our listeners can call in to ask a question, and then I can answer their question on the air. And so collaboration doesn't just have to be with creators. It can also be with your community. And I'm so excited about that because I'm like, that just adds a whole new dimension to the podcast where I get to answer real people's questions and not just read them and say, like, you know, Carissa wants to know, blah, blah, blah. It's actually Chris's voice saying, hi, I'm Carissa from Michigan. And my question is. And so thinking of just different ways to collaborate can also be really huge. And so I just think, you know, showing up consistently and showing up at all is the biggest step. And you're already over that hurdle. And so now it's just about using your time, which you love wisely, and just thinking through again, how do I get the most out of this? How do I make this content live on the longest? How do I reach the most people with it? And how do I strategically set it up so that long after I hit publish, it's still doing something for me?

[Ngozi Adema]

Oh, wow. I have a lot of homework.

[Jenna Kutcher]

You do, but it's good homework, and it's valuable homework. And what's beautiful about where you're sitting is you've already done the hardest part, which is get it out into the ether. And so if I know anything about you and the way that you look at your time, this homework is going to make the time spent on your podcast feel so meaningful, feel so worth it, and feel like a million bucks, which will be awesome.

[Ngozi Adema]

Thank you so much. Because, yeah, I. If there's one thing I take from this old interview today is I know where to put my energy right now. That is basically what I want to do. I know where to put my energy and just focus on those key areas to give me the impact that I desire.

[Jenna Kutcher]

Yes. Amen. I think we have one final question. Okay. So drop it for me, and we'll rock this out strong.

[Ngozi Adema]

So what are common mistakes new podcasters make? And what can I do or what can other new podcasters do to avoid these mistakes? Because it's very common for us to make mistakes when we're starting something new.

[Jenna Kutcher]

Yes. Oh. Still common for me to make mistakes, too. The first thing is, is I would just say consistency, and so get really clear on what you can commit to and don't over commit. I think a lot of times when we get a new idea, we get so excited and we're like, yes, of course I'm gonna publish five days a week, and then it's like two weeks in, you're like, what did I agree to? This is never gonna quit, right? And so I would say start super simple. So for me, it was one episode a week at the very beginning. And then once I had that system down and some of the things that we talked about today of just figuring out, you know, how does this pour into the ecosystem? How do I get people off of the podcast? What are the strategic moves that I can make to make this really worth it? Then I added a second episode per week. And so I would say start super simple, start small, and just be consistent and grow that consistency muscle. And this goes for anyone out there, not just podcasters. Being consistent and showing up consistently changes how you show up, changes what you believe about yourself, changes everything. And so getting really consistent is the first thing. The second thing, and the mistake that people always make is over complicating the tech, right? And you talked about this like you were like, I was so overwhelmed. And then you talked about just iPhone, headphones, and you're like, I can do this, right? And even to this day, I was literally talking to one of my best friends yesterday, and she's had a podcast for almost a decade, and she was talking about changing her whole setup and all these things, I was like, don't get so consumed in what it looks like and what equipment you're using that you forget about the message. Like, it is something that we will fight no matter what, because we love to add complexity. And so I would just say do not over complicate the showing up that is required. And even last year, this was something I shared about in my year end review. But we had been trying to do YouTube and like, go bigger on the video component, and I hated it. I hated thinking about what I looked like. I hated thinking about having to look at the camera perfectly. I hated thinking about where my microphone was positioned. It just took away why I love podcasting, which is that you can just talk. And so if you get prone to overcomplication, keep it super simple so that you just stay consistent. Because I think a lot of times overcomplicating is just an excuse to put us into analysis paralysis, which is an excuse for us to not show up. Right? The third thing that I would say is a mistake is that people focus only on downloads and like, that number, Right? And yeah, a lot of times, especially when you're starting out, it can feel discouraging, it can feel slow. It's not overnight. And I Had somebody reach out the other day, and they were like, you know, I've been podcasting and I've only gotten 500 downloads. Like, should I quit? And I was like, 500 is a lot. Like, that is a lot of people's lives you're touching. And 500 will turn into 5,000 quickly if you keep showing up and delivering value and telling them to share this content with a friend. Right. And so do not obsess over downloads and things like that. Obsess over your consistency, the things you can control. And when you control your controllables, people are going to come and they're going to bring friends. That leads me to my final thing is a mistake that we make is that oftentimes we're so obsessed with saying, like, make sure you subscribe, make sure you leave a review, like, all of these different things. But if we really want our show to grow, we should ask people to share it with a friend. And that is how we actually grow the community and we get our content more out there. And I think that's a very simple ask, is like, if this episode helped you. If you learn something new or if you want to talk about this with someone in your life, share this episode with a friend and just let them know why they should listen to it. And I think that's a really beautiful way. And honestly, when we look at the podcasting metrics and the way the algorithms are working, the way that podcasts are ranked in terms of the charts are the most shareable episodes. It's not the people that have the most subscribers. It's how, like, viral in terms of that content is. And so a good call to action is to ask people to share it, and that will help you get the word out. And so those numbers will grow. But don't obsess over those numbers, because what's beautiful is, is we see about 50% of our monthly downloads are on our new episodes, and about 50% are on our past episodes, meaning people are always going back to other episodes that they might have missed that they didn't know. And so it isn't a reflection of what episode one, two, three, and four are going to be like for the end of time. This is just the beginning.

[Ngozi Adema]

That is my. So my call to action should be tell people to share the podcast.

[Jenna Kutcher]

Yes.

[Ngozi Adema]

Don't focus on the subscribe or review, because I worry about those.

[Jenna Kutcher]

Yes. And you can. I mean, you can absolutely still say that, and I still will include it in, like, every other episode, but it's not. It's not the main metric, and it's also really not how it grows. Right? And so I think that it's a very beautiful call to action, to share. And I think too, when I really just think about the meaning of life and, like, how we move through it, we want to have deeper conversations with our friends. And sharing a podcast episode is a really beautiful way to introduce a new topic, to learn something new together, to have something to converse about, to agree or disagree. And so I think it's just a really beautiful way to encourage people, too, to build their community and to connect with the people that they love in their life. We did it, girl.

[Ngozi Adema]

Thank you.

[Jenna Kutcher]

Thank you so much.

[Ngozi Adema]

I really like this.

[Jenna Kutcher]

Thank you so much for coming on. Thank you for paving the way and showing people what's possible. I want for you to give us a little pitch of what we can expect. When all of my listeners go and search for your podcast and check it out, just tell us a little bit about what they can expect and remind us of the name of your podcast. And hint, hint, if you're listening to this right now, go check out Ngozi's podcast.

[Ngozi Adema]

So the name of the podcast is the Minute Mastery Podcast, and the emphasis is on making small changes every day that can give you big impact tomorrow. I don't like overwhelm, so I believe in doing small, small things every day. So if you do small every little thing one day every year, and in 365 days, you are a different person. And I believe that the idea that there is not enough time is a myth. There is always time for the things that we love to do. So if you don't have enough time for something, that means that thing is not important yet. But if it is important, you would organize your time and put it in your schedule. Because if it's not on your calendar, it's never going to happen. So what the Minute Mastery Podcast does is to first help you find clarity on what you want to do, and then you schedule the time based on what you currently do so that you can now put it on your to do list and have it on your calendar. And so it's just about making small changes every day that will give you big impact over time.

[Jenna Kutcher]

Effy, I hope everybody goes and checks it out and supports you and listens. Where else can we connect with you online?

[Ngozi Adema]

Yeah, I'm on Instagram at Ngozi Adema and I'm also on Facebook and I'm on TikTok and Threads.

[Jenna Kutcher]

Amazing. Thank you so much for being a part of this community. Thank you so much for taking action. Thank you for changing the world with your voice and your story. And thank you for coming on the podcast today.

[Ngozi Adema]

Thank you so much. I'm so happy to have come here and I hope that I connect with so many people who want to make an impact and reclaim time for themselves.

[Jenna Kutcher]

I know I'm not supposed to have favorites, but I absolutely love doing these coaching sessions with members of our community. If you are not a part of our Gold Digger Podcast Facebook Insiders Group, make sure you join. This is where we ask people to ask their questions and choose who I'll be coaching on air next. And if you want to ask a question that you want featured on a future episode of the Gold Digger podcast, check out the show description for this episode and click on our phone number and leave me a message. I would absolutely love to hear from you and answer your biggest questions on an update upcoming Ask Me Anything episode. This episode was so much fun. I absolutely love podcasting for a million reasons and if you want to hear more of them or different strategies to get your show started in three easy steps, head to freepodcastclass.com for my free training, all on the topic. I cover so much of what we talked about today in detail and so much more when it comes to podcasting to keep it uncomplicated and make it easier than than you might be thinking. Again, that's freepodcastclass. Com. Thank you so much for listening to today's episode. If you know someone who would love to start their own podcast, make sure you share this episode with them. Here I am, taking my own advice. And of course, until next time, Gold Diggers, keep on digging your biggest goals. Thanks for pulling up a seat for another episode of the Gold Digger podcast. I hope today's episode fueled you with inspiration, gave you information, information that you can turn into action, and realigned you with your true north in life and business. If you've enjoyed today's episode, head on over to gold diggerpodcast.com for today's show, notes, discount codes for our sponsors, freebies to fuel your results, and so much more. And if you haven't yet, make sure you're subscribed so that you never miss a future show. We'll see you next time. Gold Diggers.