887: Mindset, Money & Manifestation: What’s Really Holding You Back (...and How to Fix It)

Summary

Podcast Summary: Episode 887 – "Mindset, Money & Manifestation: What’s Really Holding You Back (...and How to Fix It)"

Release Date: June 16, 2025
Podcast: The Goal Digger Podcast
Host: Jenna Kutcher
Guest: Mimi Bouchard, Founder and CEO of Activations

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1. Introduction to Mimi Bouchard and Activations

In this episode, Jenna Kutcher welcomes back Mimi Bouchard, the innovative founder of Activations, an audio platform designed to revolutionize mindset work. Unlike traditional meditation, Activations combines cinematic music with guided visualization to help users align with their future selves seamlessly within their daily routines. Mimi shares her journey from coining the concept to evolving Activations into a tool that reinvents how we approach personal and professional growth.

2. The Evolution of Inner Work: Activation vs. Meditation

Mimi differentiates Activations from conventional meditation, emphasizing the continuous, active engagement it promotes.

Mimi Bouchard [03:59]: “Meditation is to calm you and to clear your mind, but activation is a completely new revolutionary form of audio that helps you step into your ultimate self in everyday moments.”

While meditation typically involves calming the mind with eyes closed, Activations are designed to be integrated into daily activities with eyes open, fostering a state of being aligned with one's goals without the need to disconnect from daily life.

3. Mimi's Social Media Break and 10x Growth Strategy

Mimi recounts her transformative eight-month hiatus from social media, a decision that paradoxically led to her business doubling in size.

Mimi Bouchard [07:54]: “This eight-month social media break was so much more incredible than I could have ever expected. My business more than doubled in that time.”

She attributes this growth to the principles outlined in the book "10x is Easier Than 2x" by Ben Hardy, which advocates focusing on exponential growth opportunities rather than incremental improvements. By concentrating on high-impact strategies, Mimi was able to reduce burnout and foster a more sustainable business model.

4. Embracing Feminine Energy for Sustainable Success

Jenna delves into the concept of feminine energy, clarifying that it pertains to energetic expressions rather than gender. Both Jenna and Mimi explore how integrating feminine energy—characterized by intuition, trust, and presence—can create more balanced and enduring business practices.

Jenna Kutcher [15:57]: “We need to give ourselves permission to soften. If we want this to be sustainable, we can't be operating at burnout pace.”

Mimi echoes this sentiment, explaining that embracing a softer, more intuitive approach allows for greater alignment with one’s goals without the relentless pressure of traditional hustle culture.

5. The Power of Identity and Future Self in Goal Achievement

A significant portion of the discussion focuses on how one's self-image and identity shape their reality. Mimi introduces the concept of the reticular activating system (RAS), a part of the brain that filters information based on our beliefs and self-image.

Mimi Bouchard [24:02]: “Your self image is how you create everything you want in your life.”

By actively shaping a positive self-identity, individuals can reprogram their RAS to notice and seize opportunities aligned with their goals, making the manifestation process more effective and natural.

6. Deep Dive into Money Mindset and Emotional Blocks

Addressing money, Mimi emphasizes that financial beliefs are deeply emotional and often rooted in generational narratives. She argues that simply using affirmations is insufficient without embodying the energy and feelings associated with financial abundance.

Mimi Bouchard [27:23]: “You need to feel the energy of your future self. That is this work.”

She illustrates this with the analogy of winning the lottery: maintaining the belief and excitement of having the money even before it physically arrives fosters an energetic alignment that attracts the desired financial outcome.

7. Quantum Physics and Lifelines Theory

Mimi introduces Vadim Zeland's "Reality Transurfing" and the Lifeline Theory, which posits the existence of unlimited parallel timelines or lifelines. By aligning one's energetic frequency with a desired lifeline, individuals can effectively "jump" into an alternate reality where their goals are realized.

Mimi Bouchard [41:20]: “There are unlimited lifelines that you can step into by aligning your energetic frequency with that lifeline.”

This theory underscores the importance of maintaining a high vibrational state and trusting in the manifestation process, reinforcing the idea that energy shapes reality.

8. Practical Applications and Success Stories

Mimi shares compelling stories of users who have transformed their lives through Activations. One notable example is Allie, a middle school teacher who doubled her income after embodying a new money mindset through Activations, resulting in unexpected career opportunities without increased hustle.

Mimi Bouchard [27:23]: “A few months later, a past student offered her a consulting job that ended up doubling her income.”

These testimonials highlight the effectiveness of integrating Activations into daily life, demonstrating tangible benefits from both a mindset and practical business perspective.

9. Conclusion and Activation Preview

In the episode's closing, Mimi offers listeners a preview of an exclusive Activation focused on manifesting $10,000, encouraging them to experience firsthand the transformative power of aligning their energy with their financial goals.

Mimi Bouchard [50:02]: “This stuff works. So the activation that I want to give you is 'manifest $10,000.'”

Jenna enthusiastically endorses the tool, sharing her personal success with using Activations to prepare for significant moments, such as recording this episode.

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Notable Quotes:

• Mimi Bouchard [03:59]: “Meditation is to calm you and to clear your mind, but activation is a completely new revolutionary form of audio that helps you step into your ultimate self in everyday moments.”
• Mimi Bouchard [07:54]: “This eight-month social media break was so much more incredible than I could have ever expected. My business more than doubled in that time.”
• Jenna Kutcher [15:57]: “We need to give ourselves permission to soften. If we want this to be sustainable, we can't be operating at burnout pace.”
• Mimi Bouchard [24:02]: “Your self image is how you create everything you want in your life.”
• Mimi Bouchard [27:23]: “You need to feel the energy of your future self. That is this work.”
• Mimi Bouchard [41:20]: “There are unlimited lifelines that you can step into by aligning your energetic frequency with that lifeline.”
• Mimi Bouchard [50:02]: “This stuff works. So the activation that I want to give you is 'manifest $10,000.'”

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Key Takeaways:

1. Activations vs. Meditation: Activations offer a dynamic and integrated approach to mindset work, suitable for busy individuals.
2. Focus on 10x Growth: Concentrating on exponential growth opportunities can lead to significant business advancements with less burnout.
3. Feminine Energy: Incorporating intuitive and trusting energies fosters sustainable and balanced personal and professional growth.
4. Identity and Future Self: Shaping a positive self-image is crucial for reprogramming the brain to recognize and seize opportunities aligned with one's goals.
5. Emotional Money Blocks: Addressing the emotional underpinnings of financial beliefs is essential for true abundance beyond surface-level affirmations.
6. Quantum Lifelines: Embracing the Lifeline Theory encourages belief in multiple potential realities, guiding individuals to align their energy with desired outcomes.
7. Practical Success Stories: Real-life examples demonstrate the tangible benefits of integrating Activations into daily routines, highlighting its effectiveness.

Call to Action:

Listeners are encouraged to visit activations.com/goal-digger to start a 14-day free trial of Activations, experiencing firsthand the powerful combination of cinematic music and guided visualization designed to align them with their future selves and manifest their goals.

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This episode provides a profound exploration of how mindset, energy alignment, and identity transformation can break the chains of traditional hustle culture, paving the way for a more balanced, fulfilling, and successful life.

Transcript

[Mimi Bouchard]

I can visualize in my everyday life on how I can be my future self.

[Jenna Kutcher]

Now.

[Mimi Bouchard]

The more I focused on that, the more the neural pathways in my brain were rewiring this visualization. Your body doesn't know the difference between real life and imagined reality.

[Jenna Kutcher]

I'm Jenna Kutcher, your host of the Gold Digger podcast. I escaped the corporate world at the age of 23 with nothing more than a 300 camera from Craigslist and a dream. Now I'm running a figure online business that feels even better than it looks, all from my house in small town Minnesota with my family here, we value time as our currency. We mix the woo and the work, and we are in the pursuit of building businesses that give us the freedom to live lives that we love. I've always loved turning big goals into reality, and I'm here to help you do the same. This isn't just a peek behind the curtain. Come along with me and my guests as we tear the whole curtain down. Every week we tackle practical no fluff marketing strategies and host honest discussions on what works and what doesn't. Join me and my expert guests for actionable insights to help you grow your dream business with confidence. Pull up a seat and get ready to be challenged, inspired and empowered. This is the Goal Digger podcast. Let me ask you something. What if the path to more wealth, clarity and success wasn't about pushing harder, but about shifting how you show up entirely? I know that might sound a little counterintuitive in a world that glorifies hustle and rewards nonstop productivity, but today's guest is offering a refreshingly grounded take on how mindset, energy and identity shape what we create without burning out in the process. Mimi Bouchard is back on the show. You might remember her from episode 771 where we talked about manifestation and building a life you're obsessed with living. Since then, she's evolved in a big way and so has her work. Mimi is the founder and CEO of Activations, which is formerly called Superhuman, and it's a motivational audio platform that's completely reimagining how we approach mindset work. Now, this isn't traditional meditation. It is designed to help you shift your energy and self perception in real time so that you can move through your day with more clarity and confidence. I use this app myself. It has become one of my favorite tools to reset, remove, reframe, and realign. I even listened to it before I recorded this episode. And in today's conversation, we're digging into what it actually looks like to Align yourself with your goals, how to break free from the hustle mode, and what it means to build wealth and success from the inside out. Now the best part is Mimi and her team are giving Gold Digger listeners an exclusive offer. This is so generous. So you can try this app [e-mail] goal digger. You can get a 14 day free trial and a huge discount on your subscription. That's activations.com forward/gold digger. You can experience it risk free. She also shares that they have a money back guarantee. And be sure to listen to today's episode all the way to the end because you'll get to hear for yourself how life changing these activations can be. Mimi is actually sharing an activation with us all about manifesting your way to $10,000. Trust me, you don't want to miss it. So if you have ever thought there has to be a better way than this grind, this conversation is going to give you the language, the tools, and the inspiration to find that better way. Without further ado, Mimi Bouchard. Welcome back to the Gold Digger podcast, Mimi. Let's start with the elephant in the room. For so many people, when they hear the word mindset or meditation, they immediately tune out. Maybe they've tried it before and it didn't work, or it felt totally disconnected from the reality of their everyday lives, but what you're building is something completely different. So I'd love to hear your take. How is inner work evolving and. And why do you call it an activation instead of a meditation?

[Mimi Bouchard]

Great question, Jenna. I'm so excited to dive in and share how activations could very well be the new type of audio that a lot of us have been looking for. Because you know my story. Back in the day, I was looking for something like this and I had to create it because it didn't really exist. I was doing meditation. And meditation is a beautiful thing. I am so not anti meditation. Meditation is good to calm you. It is so good to ground you. It's to clear your mind. But when I was at the beginning of my journey, I was looking for something to invigorate me. I was looking for something to activate my potential inside of me, to motivate me, to make me feel like I was the main character in my own movie, to make me feel unlimited. Because I was learning at the time a lot about manifestation, visualization, embodying the energy of my future self, the person that I aspire to become. And with all of that, I realized that I had to get myself into that state of being every day and I was doing what the experts were telling me to, which was journal, meditate, all that stuff. And meditation became one of those things on my to do list every day that I just wouldn't stick to and I'd feel shame if I wouldn't take it off my to do list. And I felt like I should be doing it, but it wasn't actually helping me achieve the goals that I had. So to be very, very clear in the difference between meditation and activation. Meditation is to calm you and to clear your mind, and it helps you think about nothing. But activation is a completely new revolutionary form of audio that has cinematic movie moment music that has been created by some of the top composers in the world, that create scores for movies and TV shows, plus that weaved in with guided visualization audio to help you step into your ultimate self in everyday moments. Meditation is with your eyes closed. Activate is with your eyes open, you habit stack activation. You listen to these audios in everyday moments. So that is the difference between meditation and activation. Activation is simply a new form of audio. Just like a podcast or an audiobook or music. There is then activation.

[Jenna Kutcher]

I am genuinely obsessed. I first heard about what you were creating from my sister. She's a huge fan, and right away it resonated so deeply. Like, I'm someone, I have adhd. I've tried to meditate more times than I can count. I've listened to so many brilliant leaders talk about how just 10 minutes of meditation can change your life. And while I did go through a season where I could get into it, that season came and went fast. Like, I'm a mom. I'm an entrepreneur. I'm someone constantly juggling projects. My brain is a wildly busy place to live, and the idea of having no thoughts or even noticing my thoughts, it sometimes feels so overwhelming. Like, do I even want to go there right now? That's why what you created struck a chord. It actually invites people to integrate what you do into their daily lives. And that in and of itself is revolutionary. Like, I remember opening the app for the first time and seeing things like do this while you're doing your skincare or five minutes while you're getting dressed. It's brilliant. I mean, it's asking people to stop their lives and giving them permission to feel better while living them. And I just thought, this is it. Like, this is the shift we've been waiting for. So I've got to ask, because I followed you since you first came on the show. I noticed that you went quiet on social media. You Took an eight month break and something amazing happened. Your business, it actually grew. That is such a power move. And I know so many of us, especially women, are craving exactly that. Can you walk us through what shifted for you during that time? Not just in how you're running your company practically, but also how you're showing up energetically and leading differently.

[Mimi Bouchard]

Absolutely. So, Jenna, this eight month social media break, I'm telling you, was so much more incredible than I could have ever expected. I was wanting to do this for so long, but because I have my own business and I have that belief, like a lot of us do, I have to be online to help my business because I had that belief. I was putting it off, but I did it and my business more than doubled in that time. I have a really amazing hack that I. That I want to share. I read this book, my. Yeah, my business. I know you have a lot of business owners on the podcast. My business coach told me about this book a year ago before I took this social media break and it literally blew my mind. The book is called 10x is easier than 2x. I've met him. I've met him.

[Jenna Kutcher]

He's amazing.

[Mimi Bouchard]

Yes. No way. Yes.

[Jenna Kutcher]

So good.

[Mimi Bouchard]

And everyone, everyone listening, like, go grab the book if you're interested. But I can also just tell you the concept very simply. Like the whole book is basically the same concept, but just talks about, you know, it in different ways. But the simple concept is that if you focus on 10x opportunities, you are going to have more time, you're going to see more success, and you're going to really be able to grow in a faster way as opposed to when you are just focusing on all the 2x approaches that you could take to 2x your business. Like if I asked you, okay, how could you 2x your business by next year? There would be a laundry list of things that you could try from Pinterest, ads, affiliate, you know, B2B. All these different things that you could spread your focus and your energy on. But then if I asked you, how would you 10x your business by next year? There's only a very short list of things that could happen. And I realized that by just focusing on the really, really important stuff, I was working less. I was softening into this more feminine energy after hustling for many, many years, which I know there is a season for that, but I wanted to slow down a bit. I was burning out quite a bit. And after reading this book, I decided, you know what? I don't think that my 10x growth comes from my own social media. It comes from other things that we get to focus on. And I have more than doubled my business in that time and it was honestly a huge unlock. And it also leads me to a lot of these new beliefs that I've developed since I was last on your show. When it comes to really softening into more of that feminine flow energy and allowing ourselves to, to manifest with that energy inside of us. And you know me, I like the spiritual, I like the woo. But I'm also incredibly practical. So there is so much science and so much neuroscience to prove that our thoughts and our energy create our life. We literally have biofields radiating 3 to 5 meters around our body. This is measured. This is science. I write about it in my book activate your future self that just came out. I really tried to get all the facts, all the science into that one book to prove to people that we can create our dream reality in a way that doesn't have to necessarily be as hard and gruesome as the world has taught us. It has to be.

[Jenna Kutcher]

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[Mimi Bouchard]

Well, it all happened. I was having quite an emotional moment last year and I realized, cause I'm getting married next month now. I realized last year that, you know, this is really like one of those years that I want to remember fully. I. I'm really, really focused on, you know, just soaking up the moment. And I have, I feel so grateful to say this, but I really have created my dream life and I just felt like I wasn't soaking it up enough as well. So it kind of started as six months and then it turned into eight months. And then now I have my social media on my phone maybe five days a week. I kind of deleted off my phone. Like the trick is to delete the apps because we all know the addiction. I can't even stick to it. Even though we have activations on the app that are literally like stop mindless scrolling. And those help so much. I just need to delete the apps off my phone. So whenever I listen to stop mindless scrolling, it often is my Reminder that I should just delete the app. And I feel so alive after listening to it, because essentially these activations are just reminders to feel alive. Reminders of what is actually important in life. Reminders that we are the creator of our destiny. And sometimes we all need that reminder, whether it's an essential small moment, like mindless scrolling with your coffee cup in the morning, realizing that you now feel numb, and acknowledging that our life is just made up of days, and our days are made up of hours, and our hours are made up of these minutes that we're spending in the present every day. So. And just it's a reminder to feel how you want to feel. And, yeah, the more I was activating, the more I was doing the work, the more I was doing all the things that I know make me feel good, the less I wanted to be online as much.

[Jenna Kutcher]

This is speaking straight to me. Like, especially now with what I call the TikTok ification of Instagram, people are pouring their energy into building audiences who aren't even seeing their content anymore. If we're being honest, as business owners, it's really hard to tie that time investment to real results. And when we start looking at time as our currency, we begin to realize that we. We're missing out on the dopamine hits that are actually coming from being present in our real lives. Like, I'm so on board with this. And that second thing you mentioned, feminine energy. That's something I've been diving deep into, too. And just to be clear, this isn't about gender. So people often hear feminine and masculine and think male and female, but this is about, like, energetic expression. And what I've realized over the past year and a half is that a lot of us build businesses with grit, like sheer willpower and tenacity and hustle, but we never drew a finish line. We never gave ourselves permission to soften. And if we want this to be sustainable, we can't be operating at burnout pace. So I kind of think of this as, like a rebalancing, calling in more feminine energy. And I've noticed, like, it can be entirely transformative. For me personally, as I've leaned into that, I felt more grounded. I've been more present, more in tune with nature. I joked recently that I used to be outdoorsy in the sense that I'd, like, love to sit on a patio with a margarita. And now I'm like, give me dirt under my fingernails. Like, let me connect with. With the earth. So I'm so curious, what has that looked like for you?

[Mimi Bouchard]

Yeah, absolutely. So it just made sense to me because I was learning about the laws of the universe. I was learning about how visualization and being your future self before all the material materializes, how that is how you get there. It is by being before creating. It is your energy that creates matter. The more that I was getting into this work, the more I realized that I was not trusting enough, I was not expecting enough. I was in this cycle of control and perfectionistic, you know, thoughts coming through my mind and just really, really needing to constantly do. And I felt that was the only way I could achieve. And yeah, I did achieve a lot being in that Hustle era. But I've achieved so much more being able to soften and focus on that 10x and focus on how I can visualize in my everyday life, on how I can be my future self. Now. The more I focused on that, the more that neural pathways in my brain were rewiring. Because visualization, your body doesn't know the difference between real life and imagined reality. I was using classical conditioning. Everyone has heard of the Pavlov dog theory, right? You know the dog. Yeah, you have Pavlov and he rings the bell and the dog will salivate before even getting the food. That's classical conditioning. I was using these audios in everyday moments and I was conditioning my mind in these ways that made it actually enjoyable. Like I was getting ready and doing my makeup in the morning and listening to these visualizations, these activations, and I felt I was in flow. I felt so at ease and so happy and excited about life. And all of these amazing things started coming into fruition. And I know a lot of our listeners are probably in transitional moments in life. I actually just hosted a seven day retreat, got back last night, and a lot of the women there were in very transitional moments in their life. Maybe they're getting a new job, they just got pregnant, they're about to have a baby. Maybe they're struggling and trying to conceive and you know, they're in a place where they don't know what's going to be next. They've tried so hard for a long time and they don't know what's going to be next. So softening into your feminine and creating space to just assume that what you want is going to happen because that is going to give you a baseline of trust and intuition and knowing and being in your feminine, I think that helps so much of us because we don't know what's going to happen in the Future. And that's the truth. But we have a choice. We could go down two roads. We can keep burning ourselves out and we can lead with control and perfectionism and try our best. Or we could go down the route of really trusting that everything is going to be okay. Embodying our future self energy in everyday moments, which then will actually help us act like we are already her in the moment. And when we act like we are already her, we make decisions like she would. We embody her energy, her presence. When we walk into a room, everything that we want will be magnetized to towards us. We can go the route or if we work on our self image first, then everything else becomes more effortless. It's very simple doing this work and it's a choice. So I speak a lot about the science behind this work. On the reticular activating system in our minds. This is a filtration system in all of our brains that decides what we notice and what we don't notice. And when we are consuming this type of content every day, whether it is just ourselves journaling on the visualization we have for our future goal setting and really getting familiar with the future self self image. The person that we want to be, who is she, what's her personality like, how does she show up, how does she dress every day? That's us designing our future self. So we are reprogramming the reticular activating system, the filtration system in our brains every time we either do a visualization, remind ourselves of what we want, create new beliefs using affirmations or listening to an activation. Anytime you do any of that, you're reprogramming the RAs in your mind and you are going to begin noticing opportunities, people, places, things that you may have never noticed before that were always there. And that is how our thoughts make us magnetic. Sure, there's the woo side of things, but this is really honestly the science, the proven science of it all. We've also heard of the placebo effect. And I'm just a deep believer that whatever we believe is the truth. Whatever we believe is the truth. There's a book called the Biology of Belief by Dawson Church. It is so, so good. And it talks about how whatever we believe is the truth. So if you could believe that you can soften and actually do less and attract more at the same time, wouldn't you want to believe that? Isn't that amazing? Our power? And I just feel passionate talking about this because as you know, and I spoke about this in the last episode, I did with you. This work has changed my life deeply. But even more than that, the more I'm doing one on one community work, hosting these retreats, really seeing these women just like us, transforming their lives every day, it just makes me feel like this work needs to be more outspoken, it needs to be more mainstream. Because there's a way to do it this way and not many people understand that. And when they do it this way, everything becomes better.

[Jenna Kutcher]

Yes, I so agree. Vision has changed everything for me too. And I think part of the reason so many people feel stuck is because they're unclear on what they actually want. Like they've never taken time to, to paint a vision that's compelling enough to move them forward. But that clarity like that is everything for me. It's always been about where the woo meets the work. Like I want you to have a vision so juicy, so alive that you can't help but start moving towards it. And then you need to do the work to meet it. What you've created, it literally does exactly that. Like you help people activate that vision not from a place of grind or hustle, but the from place of alignment. And that shift in identity while you're moving towards it, that's what brings it closer and it brings it faster.

[Mimi Bouchard]

Just to talk about this identity piece for a moment. Identity is pretty much the same thing as our self image. And I did so much research on this identity self image piece for my book. Honestly, it just blew my mind. The fact that our identity, how we see, see ourselves, literally creates and crafts and designs the future that we get to experience in our lives. That makes it so clear that it's up to us. We can choose our destiny by creating the self image of this future self, this ideal version of you, and then trying it on, memorizing how it feels to be that person and with repetition and consistency, programming your mind to be that new self that, that new identity. And I think it was, I think it was Ed Mylett that first showed the visual of a thermostat as your identity meter. So everyone with me envision there's a thermostat on the wall. And let's say it is set at a 70 degrees. And that let's say is your money thermostat. Okay, your money thermostat is at a 70 degrees. And let's say someone opens the window and it gets really cold in your house house, in your identity house very, very quickly or suddenly you're going to have the heaters kick on to keep that 70°. Thermostat at 70°. Same will happen if for some reason you know something, you have the oven on and and the house gets too warm, you're going to have the air conditioning turn on. So whatever the outside situations are, if your money thermostat is at a 70 degrees, everything in your house is going to try its best to bring it back to 70, no matter what. So what you need to do is go to the core, the root of everything, and just change your identity first. Because if you try to change all of these outside things, it's going to be really hard. And the trick is to just shift and change that identity, that core self image inside of you before anything else. And that is how the work will stick forever. And I'm telling you this from personal experience. You know my story, you know I have had a complete 180 in every area of my life, and I've helped hundreds of thousands of people have similar transformations. And this is the work that makes it so simple that you can do at home for free, wherever you are. It's just the understanding that your self image is how you create everything you want in your life.

[Jenna Kutcher]

Let's stay on the money topic because it's such an emotional one. We've had some incredible money experts on this show, and without fail, every single one of them talks about the fear and the conditioning and the stories that we carry around money. So I want to go deeper because I think a lot of people are dealing with blocks that are rooted way deeper than they realize. And it's not just enough to just slap some affirmations on top of them and hopefully hope that they shift. Like, this isn't just Napoleon Hill think and grow rich energy. It's more layered than that, especially for women who carry generational stories and lived experiences that can create real emotional weight. So where do we begin to untangle that? Like, how do we start rewriting that narrative in a way that's actually transformative? Not just surface level.

[Mimi Bouchard]

It's all emotional because emotion creates energy. We are made out of energy. It's not just. You can't just say affirmations and expect them to work. It doesn't work that way. You need to feel the energy of your future self. That is this work. Embody it, become it, become it more than anything else. Get so clear on who your future self is, the version of you that has everything she wants and more. And then get so familiar with what it's like to feel like her, to feel like you are already her now, before it's happened. And a lot of people when it comes to money, ask me, how do I live like my future self that makes millions a year if I can't spend millions a year because I'm now broke? And I haven't gotten to that point yet. So I have a really, really good trick to help you embody that energy and use this energetic, you know, fact of life that we are what we attract. So basically think about it this way. Let's just say that you won the lottery, okay? You won the lottery for a million dollars. You bought the card, you scratched out the number, and it's the exact number you want a million dollars, okay? So you're like, whoa, this is crazy. I don't even know if it's 100% true yet though, because this is just crazy. So you give them a call or you go in and I don't know exactly the process of state to state, but you know, they confirm with you that you have won the lottery. They get your bank details down and let's just say that they tell you it's going to take take 7 to 14 business days for that million dollars to land into your account. They have affirmed that this is yours. You have won the lottery and it's going to take seven to 14 days to land into your bank account. They have the information, you've signed the contracts, it is already yours and it is on the way. So think about it like this. If you were embodying your future self frequency, your future self energy, the state of being, of what it's like to be your future self, and she had a million dollars, but you couldn't go to the store and spend, you know, all this money just yet because it's not actually in your account. You need to maintain the frequency of it being on its way. And already yours. It is already on its way. It is in transition. You already have it because how would you walk, how would you talk? How would you hold yourself for those seven to 14 days as you know that million dollars is about to hit your bank account, you would act different. You would have a completely new energy about you. I just love this concept because it gets you excited. It gets you into the state of being a magnet for wealth, for success, for abundance. And I'm telling you, I have seen some of our users have crazy stories after using this exact approach. I wrote about a few of them in my book and I always like to share real life stories because I feel like it really motivates, you know, the world and people can really see that this is a thing that can work. Us being, you know, focused on how we want to feel really does work. So Allie is a teacher. She's a middle school teacher that I wrote about in my book and I interviewed her for my book. So she was really stressed about work and money. As a middle school teacher, she didn't, you know, have too much. And she discovered the activations app because I was actually on a podcast last year or the year prior, and she had heard about the app and she thought, you know what? I'm just going to take advantage of the two week free trial and see if I feel different. So she started using the app, she took advantage of the two week free trial and she decided to stay subscribed because she really liked how she felt and she felt very different. She says that it was the first time she started feeling very different and new beliefs and new thoughts around money because she didn't come from too much. So it was, you know, these deep core beliefs that she, you know, it could never happen to her, you know, and we've all heard that it could never happen to me. Right. So she started doing the activations and, you know, just playing around with it, staying very light, having fun with it, and just embodying this new energy and becoming a magnet to that success. So funny enough, a few months later, a past student actually offered her a consulting job that ended up doubling her income. Okay. It came out of nowhere. It was so unexpected. And she didn't necessarily hustle harder. She just shifted her state and opened herself up to new opportunities. She shifted lifelines, and I can talk about that later. This is kind of a new thing that I've been learning about since our last episode. It's a bit more on the quantum physics side of things. But you know me, I like to look into more of the neuroscience. I like to look into the woo, the more spiritual. I like to study quantum physics theories. It's just all very interesting to see how all this kind of comes together and it's all the same thing in different languages. But just to give you a real life example, that was Ally and she told me that this work changed her life and she just was consistent with it. That's it. It doesn't have to be that hard. Like, you can do this in. In everyday moments with habit stacking. You can listen to this while you're getting ready in the morning, while doing your makeup. We have like a abundance energy while you're doing your makeup activation. Yeah, you can do the walk into your future activation when you're walking the dog every afternoon. You can do the if it's abundance focus, so much more content is abundance focused. You can listen to any of the abundance topic, the activations in the evening when you're getting ready for bed or just laying in bed, you know, reading or something. Even if you're playing it in the background, you're still going to get the benefits because your subconscious is going to understand and to take in these new beliefs, these new visualizations, affirmations. It's this whole, you know, method that we teach. But I just want to say one thing, Jenna, because I don't want people here to think that they need to get my app for any of this success. You can do it yourself too. You can record your own voice memos on your phone. This is what I did before I ever created this app when I realized that I wanted to listen to visualization focused audio in everyday moments. Like, I didn't want to sit down, close my eyes and try to meditate because I was busy and honestly, like procrastinated on that a lot. It didn't excite me as much. Anyone listening right now, Even if you never try activations, just try to use this method to the best of your ability. Try to do this and listen to this often. You can open the voice memo app on your phone and just speak about what your future looks like and how it feels most importantly to be living your future now. Because then you get yourself into a certain, certain frequency, I call it the future self frequency, where you're feeling like your future is already existing in this moment and it feels so good and you're so in the moment. You're so, you're. You're literally magnetic in that moment. So the difference with activations is we have these incredible composers that create movie moment type of music that we create these beautiful mixes from. So it is kind of all encompassing. There's the music element and music is so powerful to change your state. You know, these composers are creating music for movies and TV shows and what they do. And I talk to my top composer and I ask him and how the process works. And essentially he gets the producer of the movie or TV show to tell him how, how he wants the audience to feel in that certain scene. So you know, when you're. You're watching a movie and it's the part where the character just had this big revelation, some good news just happened in the whole, you know, episode or movie, you're leading up to this moment and they have that breakthrough and they're finally living their best life. Like my top composer, Judah, he loves to make music that encompasses that moment of like, this is happening. I am transforming. This good opportunity is already on its way and it's this exciting feeling of aliveness. So I essentially get composers to create music like that for this app so that you feel like you are living in that movie moment now. But what I will tell you, just to kind of finish off the thought on how you can also do this yourself if you don't want to try my app, you can also find inspirational music and like layer it in. That's what I did at the beginning. It's a bit more work, but you can like Open GarageBand, find inspirational music, layer it in with your audio and then listen to that. That. But I just wanted to say that because, you know, I want everyone to benefit from this work. And of course I created Activation. It's the only app there is that offers this type of content. And we have a two week free trial to make it very easy for people to try and before committing. But I just wanted to be clear that you can do this work yourself and you can be very effective at seeing the results you want from it by doing so.

[Jenna Kutcher]

I mean, obviously I say try the two week trial, but I'm with you. And something you just said brought me back to this moment I had way before Activations existed. During our season of loss, when we were trying to grow our family, I did this visualization. I've shared about it on this show. I talk about it in my book. And during this visualization, I saw this giggling little girl, this beautiful Persian rug and pancakes on the table. Now, at the time, I didn't have a baby. I didn't even know if I would be able to have one. But I saw this clear vision of my myself dressed in this white linen shirt and Madewell jeans. I was vibrant. I was grounded. I was like my best self. And I remember after the visualization, I opened my eyes and I looked down and I realized I'm sitting here in dog hair covered yoga pants and a ratty old T shirt. And it hit me like, I can't control when or how the baby comes, but I can start dressing the part. I can show up as her. That was my first step. And I think, I think for so many people right now, things feel so uncertain. They're craving something bigger. But when they look up from their vision, they're not showing up as a person. They imagine they're not even controlling the things they can control. This work is such a powerful reminder that when you know where you're headed, when your vision is so exciting, you can't help but move towards it, you naturally start playing the part. And when the baby came, when the rug and the pancakes became real, I was awake to it. Like. Like I was already living as that version of me. My team has been using Monday.com for years. It's how we manage launches, projects and all the moving pieces in our business. When we made the switch, everything changed. We went from scattered docs and slack chaos to a single space where everyone could see what's happening and when. That's why I was excited to learn that Monday.com's CRM platform brings the same clarity to to customer relationships. It's fast, flexible and built for adoption, giving your revenue and customer facing teams a CRM that they'll actually enjoy using. And it's more than just managing contacts. Monday's CRM connects your entire customer journey from first touch to long term retention, bringing sales success and operations together in one fully customizable workspace with AI at its core. It takes care of the head heavy lifting like lead scoring, forecasting and auto generated summaries so that your team can focus on closing deals, not chasing them. Move deals faster with an AI powered CRM your team will actually use. Visit Monday.com CRM to learn more. You know those things you create for yourself or your business? After spending hours googling and wondering why has nobody made this yet? Yeah, you could sell them. That's exactly what I did with my presets and templates and with Shopify, turning them into products was simple. Starting something new can feel overwhelming and lonely when you're wearing all the hats. But with Shopify, you don't have to do it alone. Shopify powers millions of businesses worldwide and 10% of all e commerce in the US from brands like Gymshark and Mattel to those just getting started. With hundreds of stunning ready to use templates, you can build a beautiful online store that matches your brand. You can even accelerate your content creation with Shopify's AI tools that write product descriptions, craft page headlines, and even enhance your product photography with a single click. And with built in email and social tools, it's like having a marketing team right in your back pocket. From inventory to shipping to returns, Shopify has the expertise to guide you every step of the way. If you're ready to sell, you're ready for Shopify. Turn your big business idea into you. With Shopify on your side, sign up for your $1 per month trial and start selling today at shopify.com gold digger. Go to shopify.com gold digger again, that's shopify.com gold digger. Living six hours away from Drew's family means that we often opt to meet in the middle and get Airbnbs for our guests get togethers. We've stayed in some pretty unforgettable places, like a house with an indoor pool, which was so fun for the Midwest. One where I discovered Drew's dad is a pool shark. And even a place with a hot tub that the kids refuse to leave. We've even celebrated holidays in these cozy homes away from home. And it got me thinking. If you've got a few trips on the calendar, too, and your home's going to be empty, you should be hosting with Airbnb Co host Network. You can have a local co host take care of everything. They can manage guest messages, check ins, and all the details for you. It's not about turning your home into a business. It's about making it work for you on the days that you're not in it. So if travels on your calendar, this is your sign to start hosting. Your space could be creating memories for someone else while you're off making your own. Find a co host [e-mail] host. Okay, you've got to break this down. Like, what are you learning about quantum physics? Tell me everything. Let's go.

[Mimi Bouchard]

Oh, the lifelines. Okay, so I've been. I'm a big little researcher. I love to read. Like, reading is my thing. And I'm obsessed with learning about the science of transformation because it's just so incredible to me that we can go from a very specific type of life to living a very, very different life in a very short amount of time. And it's kind of crazy how that happens so quickly sometimes when you just commit to being consistent with the work. So I've had a lot of teachers and mentors over the past decade of my career. One of my new ones that doesn't know I exist, but I'm very obsessed with his work. He is kind of random because he's a Russian quantum physicist that wrote this humongous book. It's like literally this thick. I'm looking, if you're looking on video right now, it's like, like the thickest book ever. And it was translated from Russian to English. Okay. This book is called Reality Transurfing, and it's becoming more and more popular. I've been talking about the past few years, and people are kind of, you know, Starting to read a lot of his work now, and it's pretty fascinating. I will tell you that I am obsessed with his theory and his theory as a quantum physicist, because all of quantum physics is theories. Obviously, there's so much that we don't know about how the world works, works. It'd be crazy to think that just what we know now is the full truth. There's so much that we do not know. And any good scientist or researcher will always be open to new information and look at new research. So this guy, Vadim Zeland, he is this quantum physicist from Russia, and he wrote Reality Transurfing, which has changed my world, but also just affirmed everything that I've already known from all the other research I've done. So essentially, one of his theories is called the lifeline theory. So, lifelines. Can you envision for a moment that there are unlimited lifelines, slash timelines? You could also call them unlimited lifelines that you could step into at any given moment. Think about how maybe we can call them parallel realities as well. Like just different lifelines, different timelines, parallel realities that are all existing at the exact same time. And then you can. This is kind of like quantum jumping. Some people call it that as well. But essentially, Vadim Zelin states that there are unlimited lifelines that you can step into and there's a lifeline for everything. There is a lifeline where we're having this exact same conversation right now, but I'm wearing a purple shirt and you're wearing a green shirt, right? Like, there are literally unlimited lifelines. There is a lifeline where you, listening to this right now, have started earning $300,000 a year and you found your soulmate. There is a lifeline for that. There is a lifeline where you took the plunge and you created that business and you went all in and you became your future self and you felt more fulfilled than ever. There is a lifeline where you moved into your dream home and you finally feel so grounded and at peace. There is a lifeline where, you know, you magically, you know, create this idea in your mind. You're so creative, and this idea changes thousands of lives and makes you a millionaire. There is literally a lifeline for everything and anything. So the theory is that how to reach these other lifelines that you desire, it's simply your energetic frequency. That's how I interpreted his work, because his work is kind of complex. So I'm interpreting it as you can step into the lifeline that you desire by aligning your energetic frequency with that Lifeline. Selecting that lifeline with your energy. We are all made up of energy. Energy is everything. We can't see it, but it exists. Energy creates everything. And we are magnets to what our energy exudes. Whether we like it or not. It is the truth. They have done tests on this. Particles attracted to different particles with the same energy, repelled by particles of different energy. You are an energetic being. This is not just spiritual woo woo. You are energy. And your energy can be manipulated. If you choose to think certain thoughts, certain beliefs. If you choose to live in a high vibrational state where you have so much love inside of you, you know that everything you want is on its way. You know that you are exactly where you need to be right now. You have faith, you trust, and then you take intentional action. If you want to live in that that state and become a magnet to what you desire, you can switch lifelines like this. When I listen to an activation, I literally feel like I have jumped and I have shifted lifelines. I have had moments, Jenna. It's kind of crazy. The past year of my life, I feel like everything has changed in the best way possible. And I have had three distinct moments where I have listened to an activation. Every single one was actually funny enough, Walking activation, which is my favorite category in the app. We have over 15 categories of different activations on the app. From walking, cooking, cleaning, getting ready in the morning, anytime, you know, working out, motherhood. We have every type of category, but specifically the walking category. I feel just as a personal user of the app, you know, really shifts my state in a very, very, very fast way. So I was listening to one, I think it was embody magnetic manifestation energy. That's what it's titled. And I've had three distinct moments with this specific activation the past year where I felt so like I looked around, I felt like I was in a different reality. It was pretty trippy actually. And it was always on a walk. So there was one time where I was walking on the beach. I live in the Bahamas most of the year, so I was walking on the beach and I actually remember it was when I was approving this activation to go onto the app. I always listened to them all to approve before going on to the app. And my audio engineer sent it to me and I was listening to it while walking and I started bawling my eyes out at the end of this walk and I had to sit down and I just felt so much emotion and I could cry. Even thinking back to that moment right now, all of my hopes and prayers have been met. And I feel in that moment I felt very connected to my younger self because she was really struggling. She was really struggling with money. She was really struggling with love. Whether that was, you know, love with a boyfriend or a partner or even herself. Like she really hated herself, my younger self. And I realized in that moment that I had fulfilled all of my financial dreams and I had fulfilled my romantic, you know, love partnership dream with my partner and I'd also fulfilled my love for myself dream. And I got so emotional and I felt like something really unlocked inside of me. You know, before that activation, I was probably feeling just, you know, a bit overwhelmed, running a business, kind of focusing on things I needed to fix, and maybe having a bit of that mentality of I'll be happy when it comes in all the time for all of us. I'm sure we can all relate. And after this activation, there's a certain intensity and peace that came over me and I genuinely felt like my entire biofield around me was a magnet to just this, this awe and bliss towards life. And I, I genuinely felt like colors looked different. It was a very intense experience. So I'll just, I'll stop there because I know I've been, you know, on a bit of a monologue, but, but, but this work is life changing. Because what is life? Life is you living in the moment. Life is just right now. That's it. Life is not the past. Life is not the future. Life is right now. This exact moment we're in, this is only ever going to be what life is. So if we can feel great in this moment before everything we've ever wanted happens, or feel grateful after it happens, or whatever your situation is, if we can just be so in love with life in this moment, it will A, help it attract you so much faster, which is a no brainer, and B, just help you enjoy this one precious life more. I think if anyone took away anything from this episode, like, please just remember that. Remember that your life is just right now. The future is not promised. And if you want to feel a certain way and you think a certain accomplishment will help you feel a certain way, why don't you just, just feel that now it's going to help that thing come to you faster, first of all. And second of all, you're going to enjoy your life more.

[Jenna Kutcher]

And let me just say one thing that I love about this type of work that I don't think is brought up enough, is that when you do this work, when those blessings arrive, whatever they are, for you, for me, when the baby came and the pancakes and the Persian rug were there, you are so awake to it that you can't help but be so present. Present in your life. Like, I think that I am more present in my life now than I've ever been because I envisioned so much of this and I see that vision in reality. And when that happens, you literally cannot ignore it. And so I just think that we're not awake enough to the blessings of the lives that we're currently living. And when you move through your life and you have visions for your future and you see them come through, it leaves you so rooted in gratitude and. And presence that your life is forever changed. And I would also argue that those that get to watch you experience your life, their lives are also changed. So here's my request for you. Last time you let us air inactivation on the show, would you please, pretty please pick one of your favorites and can we just play a little bit of it after this episode? Because I want people to actually experience what it is that you're talking about. You do an amazing job describing it, but I. But it's a whole different thing to actually experience it. So can we do that again? And you told me that you had a really juicy offer for our audience, so tell me how they can take advantage of that.

[Mimi Bouchard]

Okay, so I will definitely give you a free activation to put to the end of this episode. And I actually, all of your audience is into business and money and abundance, right? And I love talking about abundance and creating more wealth in our lives by using, using this beautiful method. And I've seen crazy results from it, not only in my own life, but in everyone, you know, else's lives at that write in stories. Like, I remember my first a hundred thousand dollar month. I was literally doing a version of this activation on repeat. And then the same thing happened for my first million dollar month. Okay, so I'm telling you, this stuff works. So the activation that I want to give you, we have over 700 in the app. So there's so much to choose from, from. But one of my recent obsessions that we have had so many stories and testimonials come from is this whole targeted visualization series that we have. And there's one specific one called manifest $10,000. And by the way, if $10,000 does not feel resonant to you on the app, we have everything from $1,000 all the way to a hundred million dollars and everything in between. So I think 10,000 is a really, really great achievable. Goal that a lot of us can aim towards. So I would love to give you, we can maybe give you like five to seven minutes of the beginning of manifest $10,000 activation and just know on the app we have hundreds more like it. We also released a salary one so you know manifest like a $300,000 a year salary. But the one I'm going to give you is manifest $10,000. I'll give you like the first five to seven minutes because it is pretty long. But if you are listening right now and you like the sound of it and you feel like you want to listen to the rats and you want to take advantage of the two week free trial on Activations, then you can just go to activations.com goal digger. But very important, don't go to the app store because we cannot give you a discount on the App Store. Apple doesn't let us do discounts there. And if you go to that special link that I just mentioned, activations.com goal digger, we're going to give you that two week free trial and this humongous discount that we don't really ever offer off of yearly subscriptions. We also offer a money back guarantee. We don't want you to have to pay if you don't like the app or so confident in the product. So just if you want to go to activations.com gold digger you can take advantage of that offer there.

[Jenna Kutcher]

And I just have to say, even before this interview I hit play on one of the activations. It was a three minute confidence one. It was literally exactly what I needed before showing up. Like I am obsessed. Let me just read off a few I'm loving. So there's the ultimate life manifestation. Wealthy energy, morning affirmations, evening skincare for self, love, feel present while running errands. I mean the list goes on. You can literally invite this into any aspect of your life. Thank you Mimi so much for creating this. Thank you for the way you lead and thank you for giving our listeners a chance to experience this for themselves.

[Mimi Bouchard]

Thank you so much Jenna. Everyone listening. I hope you enjoy. And yeah, you can change your life. It's up to you. So go out and get it.

[Jenna Kutcher]

Good job. My sister started sharing about this platform years ago and it has been such a game changer for somebody who has has such a busy brain who struggles with modern day meditation and for someone who also fully subscribes to this idea of identity and having a vision of what you're moving towards and moving towards it with clarity, Activations has Been an absolute game changer. I love it. I feel like I'm living in the movie of my own life. I love that I can bring it into my day, whether I'm doing my skincare routine or getting ready in the morning or just have three minutes, minutes to prep for a big conversation like today's. It's an amazing, amazing tool, and I think you're gonna love it. I love talking to Mimi, and I know last time you guys went nuts over it. So without further ado, here is the activation that Mimi promised. We're gonna play a preview of it, a bunch of minutes of it, and you can go tune in to the rest on the platform. Thank you so much for listening to the Goal Digger podcast. And now go and activate your most amazing life. I'll talk to you soon.

[C]

$10,000. In this activation, you will be allowed aligning yourself energetically to match with this number. And the more that you feel that frequency inside and around you, the closer it gets. Begin tuning in to what it feels like to have this amount of money fall into into your lap. Envision what it feels like to have this wealth, feel support from this money. Feel satisfied with this money money. Feel in awe that this actually happened, that you actually manifested this amount of money. Just $10,000. Feel it. This could come to you so quickly, so easily. Manifesting this specific amount of money is about energetically aligning yourself with the version of you that has it. It's not hard. Just feel. Think about the space inside of you and around you.

[Jenna Kutcher]

You.

[C]

And just feel the energetic programming that this wealth has.

[Mimi Bouchard]

Money is energy.

[C]

How does it feel to elevate your energetic vibration to match with this specific dollar. Am.

[Mimi Bouchard]

I.

[C]

Feel the expansiveness. Open up your body to this expansive, abundant feeling. Visualize with your body. Feel what it would feel like to have this money fall onto your lap, coming out of nowhere, surprising you and creating so much awe in your life. This money showing up, reminding you of the magic of being alive, the magic of being the creator of your life, the manifester of it all. You are attracting your circumstance to you in every moment. Your life is simply a reflection of the energy that you exude. The life you choose to live, the beliefs and the thoughts and the self image that you select. That is what your life is created by. So with me right now, focus on this number that you are manifesting. Focus on what it feels like to have it, to deserve it, to embody it, feel deserving of it, feel open to it, invite it in, Feel like it is already yours. Feel your magnetism. Visualize yourself quite literally being a magnet to this amount of money coming your way. Attract it, be it, Invite it in.

[Jenna Kutcher]

To hear the rest of this activation and over 700 more, head to activations.com forward/gold digger to start your 14 day free trial and receive a huge discount on your subscription. That's activations.com forward/gold digger thanks for pulling up a seat for another episode of the Gold Digger podcast. I hope today's episode fueled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business. If you've enjoyed today's episode, head on over to gold diggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more. And if you haven't yet, make sure you're subscribed so that you never miss a future show. We'll see you next time, Gold Diggers Please note this episode may contain paid endorsements and advertisements, and individuals on the show may have a direct or indirect financial interest in products or services referred to in the episode. Your support through affiliate links or sponsored content helps us continue to bring you valuable content. Thank you for being a part of the Gold Digger community.