← The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
898: Hot Take: You Don’t Need a Big Team, Fancy Setup, or the Next Big Platform
00:36:04
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- [00:02]
Jenna Kutcher
Nothing makes me happier than doing work that energizes me and I've always been committed to that, not just for myself, but for my entire team. That's why I'm so excited about the Working Genius Model. It's a powerful tool that helps you discover your natural strengths and where you thrive in your work. When you tap into what you're naturally good at, work becomes more rewarding and you get so much more done. Honestly, I wasn't sure what to expect when I took the Working Genius assessment, but it blew me away with how accurate and insightful it was. It affirmed that I am naturally gifted at using my intuition and instincts to evaluate and assess ideas or plans. And it also confirmed my love for self starters and the fact that I can get frustrated if I have to be the main source of motivation for other people to get results. The assessment only takes 10 minutes and it's great for solopreneurs and teams alike. Imagine with me how effortless your teamwork will be if you understand the working geniuses of those that you're working with. Working genius is different from everything else out there because it's 20% personality and 80% productivity. Simply put, if you want to transform your work life, this is it. Get 20% off the 25 Working Genius Assessment, head to working genius.com and enter the promo code Gold Digger at checkout. That's working genius.com promo code gold Digger. Not everything that's popular is effective and not everything effective is popular. This episode is for you. If you're not afraid to raise eyebrows, do things your own way and be wildly successful because of it. I'm Jenna Kutcher, your host of the Goal Digger podcast. I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven figure online business that feels even better than it looks. All from my house in small town Minnesota. With my family here, we value time as our currency. We mix the woo and the work and we are in the pursuit of building businesses that give us the freedom to live lives that we love. I've always loved turning big goals into reality and I'm here to help you do the same. This isn't just a peek behind the curtain. Come along with me and my guests as we tear the whole curtain down. Every week we tackle practical no fluff marketing strategies and host honest discussions on what works and what doesn't. Join me and my expert guests for actionable insights to help you grow your Dream business with confidence, pull up a seat and get ready to be challenged, inspired and empowered. This is the Goal Digger Podcast. If you've ever felt a little bit out of place in the business world because you don't want to do things the quote normal way, this episode is going to feel like a breath of fresh air. I am sharing six of my most unpopular opinions and unconventional business practices that have actually helped me build a super sustainable, values driven business. From resisting the pressure to be on every single social media platform, to choosing depth over constant creation, to running a very lean but mighty team, these choices might go against the grain, but they've given me freedom, peace and impact in ways that totally align with how I want to live my life and how I want to do my work. Whether you're new to the Gold Digger podcast or you've been around for a while, I wanted to bring this one back because it still resonates so deeply with how I run my business today and exactly what I stand for. If you've been wondering whether you have to follow the crowd in order to succeed, this is the conversation that will give you full permission to carve your own path. Let's listen in.
- [03:41]
Andrea Marquez
When I graduated high school, one of my all time favorite teachers, Ms. Martha Vetter, who was my English teacher, gave me this little plaque and she had most beautiful calligraphy writing and she wrote that quote about marching to the beat of your own drum. It's always been something that I've done. It was something I was known for even back in high school of just kind of doing things in my own way and unapologetically. And it was crazy because when I was packing up our house to prepare for our move, I found that little plaque and it just made me smile of like I've kind of always been someone who does things maybe a little bit differently or maybe a little non traditionally. And that way of doing life has really helped me move through business in a way that might not be normal. So let's talk about some of these things that I do, some of these unpopular opinions or business practices. So the first one is this not trying to be on all of the platforms or jumping onto the next new thing. It's really funny because I've been around the Internet world long enough to watch things like vine and Clubhouse and what was that one Live? Oh, Periscope, that live video streaming platform. It came and it went right? And a lot of times I resist. I don't even join those platforms. I don't jump on them. In fact, my book Publisher is very annoyed that I am not present on TikTok or that I'm not prioritizing YouTube. And it's really interesting to me because I love those apps. I think they're great. But I just know that, like, it's not a place where I feel inspired to create. And if I'm not inspired to create in a certain space, it's not gonna be work that I love, and it's also not gonna be work that I'm cons consistent with. I genuinely want to be really good at a few things, and I personally know where I've built my loyal audiences. And I also am super conscious of what my bandwidth is. Just yesterday I got a DM in my inbox and it was like some girl was, like, hired this business coach and they're telling me I need to get on TikTok and I need to create YouTube shorts and all these things. But I thought you just said, like, you just do, like, Instagram and Pinterest and your podcast really well, and that works for you, and that's how you grow your email list. And I was like, okay. And I just wanted to remind her, like, you cannot be in all the places and do it well unless you have a massive amount of support and a massive amount of content. You know, people often try to be in all the places, but they usually end up burning out or doing work that isn't actually tied to a direct result. If you think about it, and you think about the fact that every single platform that you're on that you do not own. So it could be Instagram or Pinterest or TikTok or even a podcast, they all have these different algorithms. And if you want to become really masterful, you have to kind of understand what it takes to create and get your work seen and noticed. And as a reminder, we're not in control of those algorithms or those platforms, which is why it is so important that in the process of creating, you're thinking about how you're leveraging these different platforms to get people to a place where you do own and control, which could be a blog or a website or an email list. And so it's interesting, and it might be unpopular, but I am just not someone that is going to jump to every single platform and try to master them all. I know that's not going to work for me, and I know that's not where I shine best. And so instead, I've always done things in a way of, like, I want to get really masterful. I want to be super intentional. I want to be inspired. I want to have a strategy beyond just beating the algorithm. And that's how I want to show up. And so while yes, I know that maybe I could have success on TikTok, or maybe I know that I could get subscribers on YouTube right now, I'm not called to create in those places and I'm not going to jump ship on what has been working and what continues to work for me. And so maybe this is just your reminder of, like, you do not have to show up in all the places. I would way rather have you show up in one or two places where with intentionality, with creativity, and with a strategy that guides actual results beyond things like likes and followers. And so that's unpopular opinion, number one, unpopular belief or business practice number two, is that I don't create a million new products every year. You know, it's really interesting. I was at a recent mastermind with my peers and I stood up in the room with all these brilliant people, and one of the things that I shared is that I want to go deep. I don't want to go wide in friendships, in relationships, and also in business. In fact, I am kind of on this mission right now of like, I want to simplify even more, which is saying a lot because I'm narrowing my offers even more. I'm getting crystal clear on what it is that I want to be known for, how I want to make an impact. Like, I have not created a new course in three years because I want to focus on keeping my current courses up to date and fresh and transformative. I do not want to always be on the hamster wheel of making more. I want to make less, but with more intent, more strategy, more optimization, more personalization. Entrepreneurs often can create and launch and then they just start creating the next thing instead of looking for opportunities to optimize and to impact. I see it all the time too, where people, they get so obsessed with the actual creation that they don't actually take a minute to say, okay, what worked here? What didn't work? How could I make this better? How could I do this differently next time? And maybe their launch didn't go the way they thought it would. And instead of actually inspecting the launch, they just scrap the product and move on to the next product. When a lot of times people don't even get to experience how incredible your product or your service or your offer is because of the marketing behind it. And so I was asking my team, I was like, what are things that we do that might be different? Than other businesses. And one of the first things they said was, we're not constantly creating new products. In fact, we rarely create something new. We are constantly looking at how we can create a better flow and invitation to get people to enjoy the actual products. A lot of times the problem is not with the product, it's with the process around that product. And as entrepreneurs and multi passionate people and creative people, we often forget that, like, we can look at that process and not scrap the product. And so for me this year and for the years past, I am not on a mission to create a bunch of new things. In fact, I will create very few new things, if any. I just want to keep making what I've already got even more epic and awesome and impactful. And so I hope that encourages you. Go deep, don't go wide. Another thing that often surprises people, and it's actually quite hilarious when I share about it, is I have very limited production value in my business. Very limited for a reference point. I started my business about 12 years ago and I've never really had like a dedicated office space. I've never had a studio for my podcast. The other day I was recording a podcast with a guest and in the email we send out, we tell them, hey, like, it's audio only for the podcast. But they missed that part. So we log on in and get ready to record. And they were shocked. They were shocked that I don't do video. They're like, I've never done it this way before. And let me say it here first. I really actually want to start doing things like video. Like, it is something that I would love to do now that I have a quiet office space. But in the six years since I started my podcast, I've never done video interviews. My show has been recorded in closets and cars. Like, I don't want to be on video sitting in the front seat of my car. I don't want to be on video sitting in a closet with like boxes that are titled, like, random crap that I never unpacked from four years ago. And so my show has always just been an audio first show. And I actually just love the simplicity around it. I'm not worried about what I'm wearing. I'm not having to get all dolled up. I'm not worried about what I look like. Like, I have realized for me, it is not about the method, it is about the message. And if I get caught up in the method and the production value, I will never create anything because it's never going to look good. Enough. And it's interesting because I think that when I share about this, I have such conviction in it because I know that I can easily get caught up in the perfection of something to the point where that desire for perfection caused me to procrastinate. And that procrastination just means I'm never going to put anything out there. And so what I love about my podcast and the success that it's seen is that it has come with a very low production value. I do not have a producer sitting on my interviews with me. I have a very minimal podcast set up right now. I literally have a microphone and a phone box that I bought on Amazon. And it has never been about having this perfect production value. I was talking to a friend who, for literal years, she has told me that she wants to have a podcast. However, she wants it to be like a talk show. She wants to have the perfect set, she wants to have camera guys there, she wants to have an audio engineer, all these things. And guess what? She's never once recorded a single episode because of the production value. And so I want to encourage you, if you are someone right now who wants to put things out there, but the production value of it causes you to just not even create, dial it back. Go to the absolute basics and remind yourself that it's not about the method, it's about the message. In fact, something that's interesting is I've had courses that have sold. I've sold thousands of them. I've taught thousands of students online and never once in my course do you actually see my face. It's not about me. No one needs to watch me sitting in a chair talking. I want to deliver the content. My courses are fluff free through and through. And when I tell people that, they're like, wait, what? Like you don't get like a whole team to come into your house. Like, you don't have a whole set, you don't have a script, you don't have a teleprompter. No, I don't do any of that. Because if I would have done that, I would have never created the course. And it's not about any of that. It's really not. It's about getting people the systems and the content that they need to get the end result. It also has given me this freedom to constantly be updating my courses without requiring an entire team of people to have to come in order to update it. So it's kept everything super simple, simple and streamlined for me, which is something I love about how I create I've always been this way and so I have very limited production value through and through. If you want to learn how to do things, simply learn from me. Because I am the person that is like, keep it simple, stupid. Like that is how I have created over the last decade and how I continue to create. And while I am excited to maybe explore different opportunities now that I'm actually going to have a quiet office that I can access any time of day, there's a part of me that's like, hey, why change? It's worked this far and it has kept you in your lane of really focusing on the message and not the method. And so I just want to encourage you there. It's not about the production value, baby. Get your content out there and change the world with it as simply as you possibly can.
- [15:10]
Jenna Kutcher
Okay, I've got to tell you about a podcast that I'm completely hooked on right now. It's called this is Small Business and it's brand new season explores one of my all time favorite themes, Taking Bold Risks. Hosted by the amazing Andrea Marquez, this season pulls you behind the curtain as she sits down with founders who transform their maybe one day ideas into let's do this success stories. We're talking nail biting moments, raw honesty about the hustle, and powerful advice that lights a fire in you. I got actual chills just listening to the trailer. Like every single story makes me pause and think, wow, we literally all start somewhere. And if you've ever felt that tug to take your next big leap, this season might be the exact push and confidence boost you've been waiting for. So do yourself a favor, follow this is Small Business on Apple Podcasts, Spotify, or wherever you listen. These stories will move you, motivate you, and remind you that courage is the first step towards chasing what really matters. This message is sponsored by Green Light. As a mom, I've been thinking a lot about how to teach my kids real money lessons. The other day I took them to Target and Coco picked out a toy. She had her little purse with her, so I pulled out the amount of money she would need to spend in order to buy that toy to help her make her decision. But let's be honest, as a mom, carrying around a kid's purse with $50 and change is not fun. So I started researching better ways to teach her about money. And that's how I found Green Light. Greenlight is a debit card and money app for families that helps kids learn to save, spend and invest wisely. With parents always staying in control, I Love that you can assign chores, send money to their kid wallet and keep an eye on how they use it. It turns everyday moments into money lessons that stick. Green light is the easy, convenient way for parents to raise financially smart kids and for families to navigate life together. Maybe that's why millions of parents trust and kids love learning about money on Greenlight, the number one family finance and safety app. Don't wait to teach your kids real world money skills. Start your risk free green light trial today@greenlight.com golddigger that's greenlight.com golddigger to get.
- [17:19]
Andrea Marquez
Started greenlight.com golddigger another unpopular opinion belief business practice is that I am not someone who is always striving for more. In fact, I am like on A year of less. And I have been for the last few years. Last year it was interesting. I did not set these massive targets for myself or for my business to hit one of my best friends in business. You might know who I'm referring to. We talk daily and it's we always giggle because she could tell me down to the last sale, like where she's at in terms of their goals, their projections, their profits. I could not tell you a damn thing about that. I love it because we balance each other so well. And oftentimes I'll just giggle because I'm like, I am not someone who sets these really rigid goals. It just, it doesn't inspire me. But it works for her and I love that for her. You know, last year when I kicked off the year, I was on maternity leave, so I kind of missed that whole like annual planning energy. And what was really interesting is that we kind of moved through the year in a peaceful way, in a way that felt good. I didn't enter the year saying like, Q1, is this Q2, is this Q3, is this Q4, is this. It was a very like organic approach to the year and it was exactly what I needed as a mom of two. I didn't know what being a mom of two would be like, right? And so I had given myself kind of this like year of less and this year of like, yes. As in like what is my best. Yes and how do I want to move through that? And that might be some of the worst advice I could give some of you out there. Maybe you need that structure. But for me it was beautiful. And what happened is at the end of the year I was actually blown away to see what we had accomplished. Especially because I had moved through the year in this pretty part time way. Like I had a three month maternity leave. I took a month off after my book came out, and I kind of took December off in terms of packing for our house. And we did like a little family trip before the big move. And so when I looked at it, I was like, holy cow. Like, I had over a third of the year off and yet we accomplished so much. But I was even more proud that, like, last year was, like this kind of peaceful pace. It was this very organic unfolding. And when I asked my team again, like, chime in, like, what are some things that we do that's different? Like, I am not someone who is never satisfied. I am not always on this journey of more. I am not constantly competing with myself or others. Like, I am good and it feels so good. And sometimes I question, like, is my ambition broken? Like, like, did the achiever in me die at some point? But I have learned to, like, love this feeling of enoughness and peace. And I think that what often accompanies that is this ability to be present for my life, to be awake to my life that is unfolding and it's just different. And I used to always be someone who wanted more and more and more. And when I look at, like, what that historically brought me, it was burnout. And I just am in a place in my life where I don't do burnout anymore. I can't afford to do burnout. I can't be burnt out for you, for my business, for my family. So, like, I just don't do that anymore. And if we talk about that rat race for more, like, what I want more of is peace and ease and presence. That's what I'm after. It's not more things or more money. And so what's really interesting is from a business standpoint, I've intentionally built my life and my business in a way that allows me to not always have to be chasing. And it's just brought this, like, level of abundance in a way that maybe isn't as impressive in terms of spreadsheets or numbers in a bank account. But it is this feeling that is so invaluable that I wish I could bottle up and give to everyone out there. And so my unpopular belief that I hold is that it's not always about more, that less has unlocked a different sort of life for me and that I'm not out there competing with anyone or myself and who I was. I am out there just in pursuit of a life that feels good. And so my business these last few years specifically, especially as a mom, of young kids is just like this more organic unfolding because I want my business in the way that I approach it to feel good and not just look good or not just produce. Well, the fourth unpopular opinion, Ms. Barbara Walters, is that I do not and have zero desire to have an enormous team. I do not have an enormous team of full time employees. I will never forget this moment. It was a couple years ago. I was in this really unique place. I was achieving this kind of different level of success. And I was sitting with my friend Russell Brunson, who I adore. He is like my marketing brother. We have this really cool relationship. I remember we were sitting at one of my favorite restaurants in my favorite hotel, and I was eating my favorite pancakes and him and I were talking. He's like, tell me about your team. And I was like, oh, you'd never believe this, but we have like four employees, maybe like 10 people total when I look at contractors. And he's like, what? And he was telling me about how he had this, you know, he had this whole call center at one point, like, he had hundreds of employees. He was like, man, like, I miss those days. I would give anything to, like, go back to, like, the simplicity of that. Like, I love that. He's like, there is so much, like, pressure of, like, knowing that, like, you have to pay. Like, you are responsible for feeding these people and their families. And like, man, like, there's so much beauty in the simplicity of how you're doing business. And I will never forget that because it often reminded me of, like, how the grasses I was greener, right? And it's funny because I have a lot of peers in my industry and they'll tout that they're leading teams of like 60 or 200 employees and they're proud of that and I love that for them, but it is not for me. So my team currently is super small but mighty. We have four employees on payroll, like on salary, and we have about five to six contractors that work on or in the business on a weekly or monthly basis. I honestly do not have any desire within me to create this massive team. In fact, it's like we're kind of looking at some new hires that we're going to be doing because we're kind of shifting some positions around on my team. And there's a part of me that's like, I don't want more people. I don't want more people, but I know it's the next right thing. But, like, what is crazy about my small team is that everyone has been with me for years. For years. So, like, I have people that have been on my team, I think, for like seven or eight years. And then, like, my most recent hire was like, three years ago. And so it's crazy because we have built this, like, family unit and being this small and mighty force, it is wild because people are just blown away. Like, we are incredible executors. Our implementation skills are, bar none. But the other crazy thing about this is I have literally not gotten to be with my team in person since 2020. When I look at it, there has always been, you know, obviously the pandemic, then I had a baby, then life was busy, then we're moving, then there's all these things. So, like, it has been forever since we have actually been in a space together. And in the whole history of my team, we have only been in person twice in the whole history of my entire team. So in a decade now, do I want to change that? Absolutely. But I want to give you some confidence that, like, you do not have to have this massive team to run a very successful company. And you also don't have to be in the flesh to do big things. It's so wild because we all work remote, we're spread out all over the country, and the fact that we are able to get so much done while also having so much peace and flexibility in our lives, it astonishes me. Something that's been really cool with my team is that we are a team of women and we have been, like, walking through life together. So literally today on Slack, we were sending pictures of our babies and talking about different childcare needs and talking about family and life and all these different things. And it's like we have moved through life in different seasons of life. And honestly, the season of life that a lot of my team is in is we're in those early child rearing days. Like, we are walking through the thick of raising young children. And so what's been really interesting is I've really opened up these conversations with my team of, like, hey, like, if your needs change or if you need a different level of flexibility or if something comes up with childcare, like, how can we move through this in a way that allows the peace that we all desire? One of my team members who's been full time, about 6 months ago we got on the phone, I remember this conversation, she was like, you know, I really love being a mom and I really love the work I do, but, like, the dream would be to go part time. And I was like, all Right, let's dream it up. What does it look like? How do we do it? And now we're actually in this transition of getting her into a part time position and transitioning her role. Because to me, as a leader, I'm like, if there's a way to keep you and keep you happy and fulfilled and excited about the work you're doing, I'm willing to work with you to make that happen. Another team member who's been on salary was like, hey, I have this dream of becoming a contractor because I want to, I want to have this vision. I'm like, let's talk about it, let's talk about it. What does this look like? Like, I as a boss, like, I want to be there to support my team on this human level, not just on a business level. And so it's wild to me because I'm like, I would not have the capacity or the ability to do that if I had a team of sixty or a hundred employees. Right. And so it's just beautiful. I adore my team. You know, being with a bunch of my peers in the industry and just kind of hearing some of the struggles that they have with their team, I just feel so fortunate because I genuinely love my team and like, we bring our best gifts to the table, but we also sign off and live hard. And I just love that about us. And so you know what we do. Running a multimillion dollar company with four employees and about five to six contractors, it's pretty astonishing. And I just want to share this unpopular opinion because I want you to know that it's possible. Right.
- [27:57]
Jenna Kutcher
One of Quinn's favorite games is asking me to be an airplane and fly her around the house. And every time she picks a new destination, places like Arizona, Nashville, even Florida, I started to notice that the places she chooses, they're all spots we've traveled to as a family. Travel is something we absolutely love. And whenever we travel, we opt to book an Airbnb. It gives us space to be a family. Like when we stayed in Arizona and had a pool, a putting green and separate bedrooms for the girls. Hello, better sleep. It was the perfect place to make memories that have stuck with all of us. That trip reminds me how thoughtful hosting can be and how much it can shape someone's experience. But I also know how much work goes into creating that kind of state. That's why I love that Airbnb now has a co host network. You can team up with someone local who takes care of all the details, guest communication, check ins, even setup so that your space still shines even when you're not the one managing it. If you've been dreaming about hosting but wondering how you'd actually pull it off, this is your sign. Find a co host@airbnb.com host.
- [29:00]
Andrea Marquez
When I.
- [29:01]
Jenna Kutcher
First launched my own digital shop, it was to share tools I'd originally created for myself. Things like templates, pricing guides, editing presets. But I honestly had a lot of what ifs. What if I had to manually set up the entire site? What if managing orders became a full time job? What if I couldn't get people to actually go to my shop? Then I found Shopify and those what ifs slowly turned into why nots. Because Shopify takes care of everything for you. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e commerce in the US from household names like Mattel and Gymshark to brands just getting started like mine once was. Can't design a site. Shopify's got beautiful ready to go templates. Need help? Use Shopify's AI tools to enhance product images, write descriptions and create discount codes. Worried about marketing? Shopify's easy to run email and social media campaigns helps you find your people and if you ever get stuck, their award winning support is available 24. 7 Turn those dreams into and give them the best shot at success with Shopify. Sign up for your $1 per month trial and start selling today at shopify.com golddigger go to shopify.com golddigger shopify.com golddigger you ever get served an ad that made you wonder how did this even end up in my feed? The other day I got served an ad for a luxury penthouse concierge in Manhattan. Like I live in small town Minnesota. Our idea of valet Here is a teen in Crocs handing you your iced coffee at the drive through. Unless that penthouse comes with mosquito spray and a Tater Tot hot dish, I'm out. It's frustrating. Not just as a consumer, but for the business. Wasting their hard earned budget on the wrong audience. That's why when it comes to reaching the right professionals, the solution is clear. LinkedIn ads. With over a billion users on LinkedIn today, your message stands the best chance of reaching the people who actually matter. And that's where it stands. Apart from other ad buys, LinkedIn lets you target by job title, industry, company role, seniority, skills, even company revenue. Basically all the professionals you need to reach are right there in one place. So stop wasting your precious budget on the wrong audience and start connecting with the right people. Only on LinkedIn ads. LinkedIn will even give you $100 credit on your next campaign. So you can try it yourself. Just go to LinkedIn.com goal. That's LinkedIn.com goal. Terms and conditions apply only on LinkedIn ads.
- [31:34]
Andrea Marquez
Speaking of possibility, the final unpopular opinion that I have, or maybe business practices that I do not keep money a secret from my team. When we launch or sell something, they know every digit. They know how sales are going. They know what the business is bringing in. They know that where we're at financially. I have always been a super open book and I love that. I love that about myself. In fact, sometimes I'm probably too much of an open book. I was on the plane the other day, I sat next to this random guy. We got to talking, and pretty soon I'm telling him this story about how when we were 25 years old, we drained our bank accounts and here's what, we bought this condo in Hawaii and here's what we did and all these things. And I'm sharing all these details about my life and finances. But you know, to me that when we have these conversations, we unlock what's possible for people. We give them perspective, we paint the picture in a different way. I'll never forget one of my dearest friends, Amy Porterfield. Years ago, she did this podcast episode where she dissected one of her launches on air. And I will never forget that episode because she had done a million dollar launch. And I remember listening to that. And I was in this place in my business where I was like, you know, a six figure launch was just mind blowing to me. The fact that I hadn't even dreamed that seven figures was possible was just a symptom of me not even being exposed to the possibility. And I remember when Amy did that podcast episode, my mind was blown. But the bar was raised not by like what I needed to achieve, but just knowing what was even possible. It's like the four minute mile story, right? You've all heard that story where it wasn't even possible. People didn't think it was literally humanly possible to run a four minute mile and someone did it. And once people saw that it was possible, all of a sudden a bunch of people broke that record in the next year. And so I do not believe that keeping money a secret, whether it is in a relationship with your team or even with your peers in the industry. I am very open about sharing numbers because I want to be a possibility painter for people And I feel like being more transparent when it comes to that can really do that for people. I get in trouble sometimes for that because I love to share those types of details. Sometimes I'm like, oh, I didn't realize that was a taboo thing to say. But to me, it's like, if I can unlock that possibility for someone else just to know that maybe they can dream a little bit bigger, I will do it all day, every day. I love sharing those details, and I love specifically doing it with my team internally. Like, literally today, we have in our team Slack a rundown of where we're at in a launch. And I don't want to hide anything about our goals. I also don't hide our expenses. So I want my team to know, like, okay, yeah, you see this really big number, but also, here's what it cost us to do this, and here's what this looks like for the business, and here's where we're reinvesting into what we're building. And I just think it's important as a leader to do that. Like, I want my team to buy into the goals and the vision, and if they don't know the outcome, it's really, really hard for them to get behind it. And I also want them to know what's possible and the role that they're playing in helping us reach those goals. And a couple things that this has unlocked for us as a team. I love to, like, give my team random bonuses. I love when I know that maybe, like, a team member has something going on in their life and I can add a little bit extra to their paycheck to help support it. Or I love when I can dream up ways for my team to collect a commission on something or get a revenue share or a spontaneous bonus. Like, if I want this success for me, I also want it for them. And I think that that is just this theme when it comes to team. And so my team was like, we love that you don't keep those things a secret, because it really helps them buy into the vision and get excited about the end results and also see how those end results impact them on a personal level. So, Barbara Walters, if you asked me my unpopular opinions, those would be it. And obviously, just I love those things about myself. I love that that is how I move through life in business. And it works for me. And it might not work for you, and I think that's awesome, too. But I challenge you to think about how you can march to the beat of your own drum and listen to that rhythm of your own heartbeat and follow that. Because when I think about true alignment and excitement when it comes to business, so much of that is based on you doing things in a way that doesn't just look good to the world, but in a way that feels good for you. Thank you so much for listening to another episode of the Gold Digger podcast. Until next time, keep on digging your biggest goals and I hope you enjoyed today's show.
- [36:13]
Jenna Kutcher
Thanks for pulling up a seat for another episode of the Gold Digger podcast. I hope today's episode fueled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business. If you've enjoyed today's episode, head on over to gold diggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more. And if you haven't yet, make sure you're subscribed so that you never miss a future show. We'll see you next time. Gold Diggers.