Podcast Summary: The Goal Digger Podcast | Bonus Episode: You’re Probably Ignoring This Platform (and It’s Costing You!)

Podcast Information:

• Title: The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
• Host: Jenna Kutcher
• Episode: BONUS: You’re Probably Ignoring This Platform (and It’s Costing You!)
• Release Date: May 30, 2025

Introduction to the Episode

In this special bonus episode, Jenna Kutcher teams up with Brock Johnson to delve deep into the often-overlooked platform: Pinterest. Originally recorded for Brock's podcast, "Build Your Tribe," the episode was shared due to overwhelming positive feedback online, prompting Jenna to bring this insightful conversation to her own audience.

Notable Quote:

Jenna Kutcher [04:17]: "We made Pinterest feel way less mysterious and way more manageable."

Why Pinterest Matters for Small Businesses

Jenna emphasizes that Pinterest is not just another social media platform but a powerful search engine akin to a "modern-day pretty Google." Unlike platforms with fleeting content lifespans, Pinterest extends the visibility of your content, turning moments into months of engagement.

Notable Quote:

Jenna Kutcher [05:09]: "Pinterest will never take away from the work that you're already doing. It’s going to elongate the lifespan of that work."

Content Lifespan: Pinterest vs. Other Platforms

One of the standout points is the durability of content on Pinterest compared to other social media channels. While Instagram posts might fade within 48 hours and TikTok videos face immediate decay, a single pin on Pinterest can remain active and effective for over 13 months.

Notable Quote:

Jenna Kutcher [05:57]: "The average lifespan of one pin on Pinterest is over 13 months."

Who Should Utilize Pinterest?

Pinterest is ideal for any content creator—podcasters, YouTubers, bloggers, and more—who have a clear objective for their content. However, it may not be suitable for those without a defined path or end goal for their content, such as simply seeking likes without tangible business outcomes.

Notable Quote:

Jenna Kutcher [06:42]: "Anyone that is creating content. It doesn't matter what genre you're in."

Getting Started with Pinterest for Business

Jenna shares her personal journey of transitioning Pinterest from a casual tool to a strategic business asset. By hiring a virtual assistant and understanding Pinterest's mechanics, she transformed her content strategy to leverage Pinterest effectively.

Notable Quote:

Jenna Kutcher [08:30]: "Pinterest is a visual search engine, and we can actually become contributors to Pinterest."

Strategic Utilization of Pinterest

Understanding Pinterest as a search engine changes the approach to content creation and promotion. Jenna advises using Pinterest to drive traffic to owned platforms like websites or blogs rather than merely redirecting to other social media channels.

Notable Quote:

Jenna Kutcher [15:28]: "You get to designate where you are sending someone to. It could be a landing page, your YouTube channel, your podcast, etc."

Optimizing Content for Pinterest

When replicating content for Pinterest, Jenna highlights the importance of SEO optimization. This includes incorporating relevant keywords in pin titles, descriptions, and even within the graphics themselves to enhance discoverability.

Notable Quote:

Jenna Kutcher [18:45]: "Every single word on Pinterest, because it's a search engine, is searchable."

Account Settings and Profile Optimization

Transitioning to a business account on Pinterest unlocks valuable features like analytics and website linking. Jenna stresses the importance of optimizing your bio and title with clear, searchable keywords to maximize profile visibility.

Notable Quote:

Jenna Kutcher [23:16]: "Make sure the words and phrases that you're using both in your title and in your bio are very clear."

Types of Content on Pinterest

While Pinterest predominantly favors single graphic pins, it also supports carousel pins (up to five images) and video pins. Jenna advises maintaining a consistent vertical orientation and leveraging templates to streamline the creation process.

Notable Quote:

Jenna Kutcher [39:05]: "We only do vertical oriented Pins, because just like on Instagram, it takes a more landscape visually."

Best Practices for Creating Engaging Pins

Effective pins often feature clear headlines, actionable content, and compelling calls to action. Jenna recommends utilizing split testing to experiment with different designs and messages, ensuring continuous optimization based on performance data.

Notable Quote:

Jenna Kutcher [39:23]: "There’s no risk of having a bad graphic, so you're not penalized. It’ll just give you data."

Leveraging Analytics and Continuous Improvement

Pinterest's robust analytics allow creators to track performance and refine their strategies. Jenna shares her experience using Pinterest ads, noting the lower cost per lead compared to other platforms and the platform's ability to reach new, unbranded audiences effectively.

Notable Quote:

Jenna Kutcher [38:58]: "Our cost per lead for our last launch was nearly half of the cost per lead that we were getting on Meta."

Upcoming Masterclass and Further Learning

To help listeners implement these strategies, Jenna promotes her upcoming masterclass, "Create Once Traffic for Months," aimed at teaching how to maximize content lifespan on Pinterest with minimal weekly time investment.

Notable Quote:

Jenna Kutcher [42:06]: "Let me show you the one-hour-a-week strategy that can make your work work for you."

Final Advice and Encouragement

Jenna concludes the episode by urging listeners to define their own success and value their time as a precious resource. She emphasizes the importance of strategic content management to achieve business growth without succumbing to burnout.

Notable Quote:

Jenna Kutcher [43:29]: "Define what your version of success is... treat time as your currency."

Connecting with Jenna and Further Resources

Listeners are encouraged to follow Jenna on Pinterest and Instagram (@JennaKutcher) and to subscribe to the Goal Digger Podcast for more actionable business and marketing insights. Jenna also invites them to join her masterclass for an in-depth Pinterest strategy.

Notable Quote:

Jenna Kutcher [44:27]: "Listen to the Goal Digger podcast, where you can hear amazing people just like Brock."

Conclusion

This bonus episode serves as a comprehensive guide to unlocking the potential of Pinterest for business growth. Through practical advice, personal anecdotes, and strategic insights, Jenna Kutcher and Brock Johnson equip listeners with the tools needed to harness Pinterest's unique capabilities, ultimately fostering sustainable and scalable business success.

Additional Resources:

• Masterclass Registration: teachmetopin.com
• Follow Jenna Kutcher on Pinterest: Jenna Kutcher
• Follow Jenna Kutcher on Instagram: @JennaKutcher
• Subscribe to Goal Digger Podcast: goaldiggerpodcast.com