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Katie
Happy New Year from the good ship illustration.
Helen
We're gonna replay our new year podcast from last year when we were chatting about our goals.
Katie
Yes, we're big into planning and setting goals, but in a way that works for creative brains that don't want. Because if you've ever done like traditional goal setting, it's. It's depressing sometimes.
Helen
I used to. I used to make very specific goals for the year and they were really helpful and everything. But I've become so wary of it over the last few years because I feel like if I get too excited, I say yes to too many things and then my adrenaline shoots through the roof and I feel ill from the excitement. So I try to be a lot more cautious. And because I enjoy my work and I very easily throw myself into it, I tend to make goals about do more jigsaws, go for more walks, take time off. So I remember I'm a full human being.
Katie
That is very wise. I've made a habit tracker for the fridge and one of the habits is do my hobby. And I've been knitting.
Helen
I wish everybody could see that. On the podcast. Katie's wearing one of those fantastic little triangle neckerchief things. In fact, you look very like a fishing person today. I really like the stripes. The neckerchiefs are really nice. Nice. Do you call those a duster coat? It's like a yellow corduroy coat. It's lovely.
Katie
It's a massive jacket. It's so cold in the studio because everything's been off all Christmas.
Helen
Yeah. My studio is too cold to go back into. I had that horrible, sick feeling about going to work after Christmas. Did you get that?
Katie
I did. I was. And it's silly because I love everything I do, but part of it was.
Tanya
Like, oh no, I got.
Katie
I think it's just cuz I was enjoying sitting on the sofa eating chocolate, watching cartoons.
Helen
I think I got so used to that, the thought of going back. Also, my studio is completely upside down because Pye is applying for art school and I gave her my studio and she's been working in it over Christmas. There is not a single space on the floor free. There's cardboard and bits of paper everywhere. She has been in huge creative mode all Christmas. It's amazing. But I can barely push the door of the studio open. Also it's cold in there. This is one of my plans this year is to rethink my studio arrangement. It's not ideal. It's too small, it's a bit cold in winter, but yeah, I had that horrible, sick feeling. And then yesterday, by the all day I was saying, start work, start work, start work. Couldn't start work. The end of the day, I felt so guilty about it, I thought, I'll go and do an hour. And I did an hour and it turned into a couple of hours because I ended up just having a brilliant time and thinking, why was I feeling weird about it? Because I actually do enjoy working when I get into it.
Katie
That's the best way, though, isn't it? You've got to trick yourself just a little bit and then before you know what, you're having a good time doing this.
Helen
Yeah. Sneak up on yourself.
Katie
It's our annual planning party and you're invited and it's on Monday 12th January at 1pm UK time. We'll let you do the time zone maths on that. It will be recorded, but it's always better to be there live, isn't it? But it will be recorded and you can watch it afterwards. The replay will be on our website.
Tanya
Yeah.
Helen
And what do people need to bring.
Katie
Yourself something to write on. They do make visual goals, so make sure you've got a big piece of paper that you want to stick on your wall after and all your favorite things to draw with or paint with.
Helen
I think that's my favorite bit about the planning party, is we're not just typing a list on a screen. I always have a piece of paper and scribble, scribble, scribble. Draw some little pictures, use lots of coloured pens and then stick that up on the wall after. In fact, I've still got last year's goal somewhere. I think I stuck it on my box of pens. I'll have to get my box of pens out and see whether I managed to do last year's goals.
Tanya
Yeah.
Katie
I don't know where mine is. They're somewhere.
Helen
They're bound to be on our Instagram feeds. We can have a nosy and see what we did.
Katie
There will be. It's magic, though, when you look back on the goals you set and you see how many actually happened and you're like, oh, look at that. I completely forgot that was my goal, but I did it away.
Helen
Yeah. Yeah. I'm excited about it. So, yes. Come to the planning party and enjoy this from last year.
Katie
Yeah. Have a lovely 2026. It's nice to see you.
Tanya
Where are we with that goal planning idea this year?
Helen
Yeah.
Tanya
Is it a good thing or a bad thing?
Katie
It's a mixture, isn't it? I think you've got to know what works for your brain. Because I've kind of swiveled between the two, between being like, I set loads of goals and I'm gonna smash all the goals. To being like, don't make me set any goals. I've got a small baby, I can't even hoover the house, like, so that me maybe for the past few years, but this year I feel more goal goalie. I don't know how you do you. I feel more goalie, but I think it's still in a loose. A loose way. Like.
Helen
Yeah, I don't know whether I do. Maybe loose goals with no urgency about them would be good. But for years, yeah, I was really pro goals. I would always have a list of books that I was gonna. I'd always know in advance what books I had to illustrate over the next year. And so they'd be in my plan, but then there would be. Or what I want to do personally, you know, I would really set goals, sort out my website, all that kind of stuff. But yeah, the last. I think a couple of years ago, when I made the picture book course and was still doing the same amount of picture books as I'd ever done, it felt like I ran a marathon at full speed. Like it was a sprint. And so it was brilliant. It was just the most amazing year, but so exhausting. And so last year when we had our planning party, I was very anti planning. I was like, no plans except for jigsaws and saying, I will not be making any plans. My biggest plan is no.
Tanya
Which was in itself a plan.
Helen
It was.
Tanya
You stuck to it that valiantly.
Helen
I stuck to it. I've really, really stuck to it. I've had a very, very nice time just taking things more slowly and it's been brilliant. And I'm not sure I'll ever go back to super Helen. Sprinting through a career again.
Tanya
Yeah. Suffering endless migraines and being super active. I mean, you work so. You really, really worked so hard that year.
Helen
Yeah.
Tanya
And then.
Helen
So then I've just been walking for the last year and I've really enjoyed that walking. I don't think I'm ready for goals again. Yeah. I'd set some intentions of things that will make me happy in the year ahead. That would be nice.
Tanya
But you're still working, aren't you?
Helen
Still working, but I'm working like a normal person.
Tanya
Yeah, exactly. It's just finding that balance, isn't it? I don't think you can't go hard year after year and maybe Having the goal of not doing anything is. Is a fabulous goal. Obviously you got to do something and you need to bring the money in and find a way to go a bit slower. But I was always anti goals just in that stupid, like, I'm not having a goal, I don't like them. But this year I feel really goal orientated. I've got. I can't wait for the planning party, but I'll probably be completely off kilter as everyone goes. Yeah, let's just not plan this year. I'll be like, but I've got some plan.
Helen
Let me.
Tanya
I really got some real ones this time.
Katie
I like that thing. So like setting intentions. It's a nice feeling. It's almost like a framework, isn't it? Because I've loved it in the past when I've drawn a picture and included visual reminders of all the things that I kind of want to aim for and ways I want to feel and how I want to approach the year. Because then to look back on it is really exciting because you can see I did that. Oh, that's.
Helen
Have you still got your piece of paper that we made at the planning party up on your wall? I've still got mine. It's stuck to a box of pencils and it's still there. And every now and again I have a look at it. I've managed quite well with it. Most of the things I've done, some of them just look like random sprouting to an idiot. What did I write that for? But some of them are good.
Tanya
I love the planning party because it makes it doable and makes it human sized. Instead of that, go get them. Which is kind of too much and overwhelming and you can't control everything. But as long as you get some of your own goals in there and at the end of the year you can say I did at least three or four of them. That's a win.
Helen
Yeah.
Tanya
Having some. Being able to exercise some choice is a real privilege. Feel aware when you're kind of talking about goals. Some people are like, I've just got to go to work every day and do the same thing.
Katie
I saw a brilliant thing this week and it was, it was like a prompt. So the prompt was, I know I'm being successful when. And I was like, oh, that's exciting. Because then the things were like, I wake up and I can say what do I feel like doing today? Or I don't have to travel for work or I only travel for fun, like little things. And it was just like that Mindset, like, just thinking of it from that perspective was really interesting.
Tanya
Yeah, that's a good way to start the goal planning.
Helen
I really like goal setting in that way. Like, I think just before lockdown, I had the goal of. One of my goals was to see as many of my old friends as possible that year, to make the effort and go and travel and see them. And in that year I saw loads of people that hadn't seen for sort of 10 years or more and that was amazing. So they don't all have to be work goals.
Tanya
That's my 60th birthday plan is to go and spend lots of time with friends because no point having a giant party. Well, you can have a giant party, but if you get everyone to come from all over the world and then you just stand there dancing to all your favourite songs, which is what I would do, and not talking.
Helen
I thought that was the plan. Is that not the plan?
Tanya
Well, it kind of is the plan. That's a local party.
Katie
I'm disappointed now. I wanted to meet everybody you'd ever met. Me too. It was such a good party. It would be a huge party.
Tanya
No, you're coming with me to go meet all my friends and just every weekend spend a nice time with all the best people that you've known in your life rather than squidge it into a party and then think, I did a really bad job of that as a home.
Helen
That's true. Because you don't get to talk to each person individually. Yeah. Visit them all.
Katie
Bit stressful. Like when you get married and you don't see anyone because you're too busy getting married.
Helen
I have a dream for the. For the. Yeah. I've just took in what you said. Sorry, I was looking at you while you were speaking, but I was thinking about something else. Sorry, Katie.
Katie
That's good. I think I know what your dream is.
Helen
Do you?
Katie
Is it the caravan dream?
Helen
Sort of, yes.
Katie
Maybe it's not, darling.
Helen
I. I think the good shape. We should hire some sort of van and we should drive around meeting some illustrators.
Tanya
Yeah, let's go meet.
Helen
Wouldn't that be brilliant? A camper van.
Tanya
And we have one of those VW vans each because I keep entering all the electric competitions.
Helen
Yeah.
Tanya
Off grid VW vans, just in case.
Helen
Do that.
Katie
Imagine, please make flags, Helen, because we could have each 60s flag for Tanya and have that streaming on top of the camper van. And then maybe I was good. We have the good ship illustration.
Helen
Oh, imagine driving route down the motorway in convoy with the good ship illustration.
Tanya
Good ship on tour. It'd be a bit like Spy and Tap.
Katie
Can we go to Cornwall?
Helen
Yeah, we can visit some of the exciting Illustration Fest. Does a Hartlepool College of Art has an illustration festival, does it?
Katie
We could call that.
Helen
What other ones are there? Scooby have their big illustrations? I was going to say symposium conference. I don't know.
Tanya
One day we will do it.
Helen
Katie looks like she's going to yawn now. I think that bit wasn't a good idea.
Tanya
Should we do some questions before we start rambling?
Helen
Oh, we have got some questions.
Tanya
We're going to do quick fire questions now.
Katie
Yes.
Tanya
So if the answer to your well thought out question seems a bit fast, please forgive us because we want to answer lots of them and keep it simple. Any tips on how to combine backgrounds with picture book characters? Helen, your starter potato is a big deal.
Helen
That's so hard. But, you know, the main thing, I think, is that often people think they imagine backgrounds, picture books. Scary, because I've got to draw everything. I've got to draw really good, be able to draw really good, really complicated backgrounds. And I don't think that's the case. If you. There are so many picture books with barely any backgrounds. If you imagine Maisie the Mouse, they are just mostly plain, bright colored backgrounds. Might be like a very graphic image of a staircase or a potty or something. Lots of picture books like that. Or you can go full on and do a Brian Wildsmith gorgeous field of flowers background. But I think if those complicated backgrounds that jump into your head when people say backgrounds is what you imagine, you really don't need to do that. Go to a bookshop, look at all the different backgrounds on there and don't set yourself too big a task too far away from what you do naturally.
Tanya
That's good advice. Just edit it down, isn't it, really?
Helen
Yeah. It's like that. You always say, Tanya, about when you're drawing from life, squint, because then you really edit out anything you don't really need. You get proportions nice. Same with backgrounds if you think, well, what's essential to the story? So in this bit of the story, I don't know, maybe we're talking about potty training or something. Maybe you only need a potty and the edge of the bath with a duck or a, you know, a bath toy. It's no more complicated than that. Yeah. You could draw some lines on the wall that indicate tiles. It's much easier to suffocate your character.
Tanya
If your background is too full on the aim of your. The idea behind the image is drowned and the character is drowned with too much going on. There's no sort of physical space and distance between the background of the person.
Katie
Yeah.
Tanya
Too much will just.
Helen
I think there's some really nice eas. Easy tricks for solving those things as well. When I was trying to tackle this, like, if a publisher would ask me for something quite complicated that involved a quite complicated background and it was necessary for the story, I used to really struggle with it. And then I got absolutely obsessed with Jean Jacques Sompe, the French illustrator who does lots of. He did lots of New York, the New Yorker covers, and he. He works in watercolor with a dip pen, which is similar to the way I work. So I. I think that's why I got so obsessed with him. And if he had a really complicated background, like there are some. There's one really famous one of a bicycle shop, and there's either a little boy or a man with a bicycle in the middle of a bicycle shop. And there's rows and rows and rows of bicycles on the walls, stacked above each other. So it's really, really complicated. What he does really cleverly is all of the line drawings, all the complicated line drawings of bicycles are all around the side, and then there's a bit of a gap around the main character with no colour in it, no line in it. Gap, like breathing space. And then the way he wants you to look, where your eye is being drawn is this nice little drawing of the boy or the man with his bicycle in the middle. And you know where to look. And that enables you to be really fussy and complicated with the rest of the drawing. But as long as your eye knows where to go, you can be really clever with that.
Tanya
You can also choose line, can't you? Like soft line or light line.
Katie
Yeah.
Helen
I try and make my pen lighter if I'm doing a background. So I hold the dip pen looser in my fingers so that it's a looser line and it's not as thick. It's a good trick.
Tanya
The volume turned down on the background and the volume turned up on the subject. So, like you say, it's where you're teaching the eye where to look and creating physical space between subject in the background.
Helen
There's a lot more about this in the course.
Tanya
Yeah. Picture book.
Helen
Yeah.
Katie
It's a whole thing.
Helen
It's a whole thing. That was a quick fire thing. Yeah, exactly.
Tanya
A whole piece about background alone.
Helen
Yeah.
Tanya
Okay, what's the next tips on how to produce, how to approach a prospective agent.
Katie
Do it.
Helen
Yeah, that's it. Just do it. Yeah.
Tanya
And also don't CC them. Don't cc. So don't put other people in the email.
Helen
Who would people put in? What do you mean?
Tanya
Well, lots of people will go through a list of agents and put Dear sir, some people put the seat or.
Helen
They put lots of agents. They cc in a whole load of agents in one email.
Tanya
The agent will bid that email. Then sometimes they just write a blank one and just change the name on the deer, but no reference to the actual agency.
Katie
You've got to think like the agent. Like, what would you like to receive? Would you like to receive a copy paste generic inquiry, or would you like to receive one where they've actually researched to the agent who you are as an agent why they really want to work with you, specifically why they think you'd be the best agent for them?
Tanya
They say, look for an agency that looks like your kind of people visually work wise, but make sure they haven't got one of you. They need to be missing you so that you can offer something that you do specifically, like whatever food and drink you do really well or portraits or maps or whatever. So look for someone who's got your vibe but they don't have one of you and.
Helen
And you. They don't need you to describe your work because they're visual people. So you send some samples. They can look at your samples and understand what your work is. You don't need to write a letter that says, my work has a romantic, ethereal quality. You don't need to write any of that. That was just wasted words.
Tanya
Agents have said they're just like one paragraph. I'm based xyz. This is where I live. This is my work. Oh, and also check what their submission guidelines are because nearly every agency has a totally different submission guideline. So don't just bung a load of JPEGs.
Helen
Also, I completely ignored all the submission guidelines completely. When I was looking for a publisher, I got the Writers and Artist Yearbook where it said, no, no submissions. I'm like, right, I'll send them something.
Katie
As soon as Tanya said that, I was waiting for Helen.
Helen
Also, don't do it, Rebel.
Katie
Helen, Tanya says, read the rules.
Helen
Helen says, don't. How did they know whether they wanted to see my work if they just write in the book? We don't want to see it, they might love it. So I just sent it. I'm not saying that it worked.
Katie
I mean, it must have done.
Helen
You published. I don't remember whether I ended up being published by any of those people, but I just, I just ignored that.
Tanya
They were probably like, I wish I hadn't put that in the Artist Writers new yearbook because I'm not getting any letters from anyone now.
Helen
And then when you get that, it says that. Yeah, it's true.
Tanya
Next question. Is it safe to post illustrations on Instagram where AI has access to them?
Katie
Oh dear. Well, there's that thing where you can and apparently go on and tell Meta not to harvest your stuff for AI.
Helen
But then go in your settings. But does it work?
Tanya
Yeah.
Katie
We had people in different countries saying it's not available. I remember Australian people messaging me saying, oh, it doesn't work for me. And then obviously there's the whole trust thing. Like does that really work?
Helen
I don't know. You can.
Tanya
Well, there's going to be some opt out in if you go onto the site haveibeentrained.com Sign up with them which if you fancy it and your nerves can take it, you can actually see if you. If the AI bots have been trained on your website.
Helen
Really?
Tanya
A few years back, yeah.
Katie
Wow.
Tanya
Literally, to warn you, most people who've got websites will have a version of their work that's been AI trained, but that's normal. They might have done a couple of cracks at trying to be you and then given up and thought, I can't do it. But now the people who. I think it's called spawning. So the people who set up haveibeentrained.com they are developing a software which will apparently stop them, stop the AI bots being trained on you. But kind of if you don't show your work, you'll never be an illustrator. So there's catch 22.
Katie
Yeah. It's like looking at the pros and cons, isn't it? Because even sharing your work, AI aside, a human can copy your ideas. But then it's. If you don't share your ideas, you're not sharing your ideas. So you're just going to make yourself tiny and invisible just in case somebody steals your stuff. I know it's a imperfect answer, but I would say it's just post.
Helen
It's the same when people worry about sending publishers samples of their work. They worry that if they send the samples or the picture book idea, the publisher will go, oh, great idea, we'll get somebody else to do it. It's so unlikely. And if you don't send them it, how are you ever going to get in there in the first place? You've got to put yourself out there, you just have to.
Tanya
I'd love to hear your tips on client management to preempt overrun. Oh, that'd be a nice situation to be in, wouldn't it?
Katie
It's tricky. Yeah. I think looking in advance and being really honest with yourself about how much time you do have and almost time blocking it into your calendar and also overestimating how long it's going to take for each client.
Tanya
Yeah. Things go wrong.
Katie
And imagining you've got less time than you do because you don't want to be working back to back. Back to back. You want time off as well.
Helen
Scheduled and wide margins.
Katie
Yeah, wide margins.
Tanya
I think we did go into depth on this on a previous podcast, so I think we did a whole podcast about it.
Katie
Yeah, I think we might have done. And it's definitely in the business course.
Tanya
Yeah. And this was. The podcast was about three or four months ago. So if you have a quick route through the podcast bag, you'll find it.
Helen
Should we do one more question? Oh, there's so many. What should we read?
Tanya
You liked how to deal with the overwhelming choice of things to draw and work on.
Helen
Oh, yeah, I do like that because I do find I have so many ideas that I know that if I try and implement all of them, I will go insane and I've got to work more slowly and calm down. So, yeah, I like the idea of making a list. Like the list of things that you. That you've got excited about and you'd like to start on and then. Yeah, just, you know, pick the idea that seems the most exciting and only work on that. Put the others aside. Once they're written on a piece of paper, they don't keep popping into your brain all the time and annoying and dragging you off in another direction. Stick it on your wall for a while while you concentrate on one thing.
Tanya
Like Katie's car park.
Helen
Yeah, Katie's car park idea. Exactly. Yeah.
Tanya
Yeah.
Helen
Have a car park.
Katie
Park your ideas and then they can relax because they're not being ignored. Maybe it's like ghosts. You know when people exercise a house and they're like, we hear you. You could go away now and ghost goes away. Yeah, that's it. Idea ghosts.
Helen
It's hard. She's saying how to choose what to draw. I'm just thinking about. Maybe if you think too hard about what to draw, you end up drawing nothing. So just get out with your sketch. Get a sketchbook out and draw literally what is in front of you, even if it looks unappealing. Because once You've done a few drawings and you've got your drawing eyes on, you've got your drawing hat on and you're into it. All of a sudden, whatever is in front of you, it just looks gorgeous when you draw it. You just need to make that start. Even if the first few drawings are rubbish, even if you're drawing a subject you don't want to draw. Just start somewhere. Yeah.
Tanya
And don't avoid. You would probably disagree, Helen. Do all the stuff you really like. Yeah. And then later on, if you're stuck with the same subject and you're avoiding everything else, go and do the things you're avoiding as well. Because you might just be singing the same song over and over.
Helen
Oh, that's so true. That's so true.
Tanya
Give yourself some challenges.
Helen
Yeah.
Katie
That can be really helpful when you're starting out. You know, like inktober prompts and things. It's a. It's a double edged sword. Sometimes those prompts are so stressful because you've got to do one every day. But if you're starting out and you've got lots of time and you're really excited and motivated and you're just like, what should I draw? It's like somebody tells you what to draw every day.
Tanya
Yeah. And it stops that 20 minute faffing around as you wander around the house, put your coat on and think, should I go out?
Katie
No, I won't.
Tanya
It's a bit cold. I'll sit back in, open a cupboard, close a cupboard.
Katie
One of my favorite drawing times was when I was traveling with my sketchbook and just drawing where I was because I felt. It feels like mindfulness almost because you're sitting really looking at where you are, really drawing it. And then when you look back on your drawings, you can remember the smells and the temperature it was.
Helen
And that's way better than photos for that.
Katie
It is.
Helen
We just went to Iceland and that and I took sketchbook with me and was thinking, oh, I'll go out drawing. I'll draw in Reykjavik. I'll draw down at the harbor where the ships are and everything. But when I got there, all I felt like doing is drawing in the warmth of the hotel. And so I just did drawings of like around the hotel and my daughter sat looking at her phone. And when we went for meals at the table and did really domestic, low level stuff. Nothing to do with the bigger city we were in, but actually it felt more like a diary. And if I really enjoyed doing that. So I took the pressure off myself, even though I do like sitting in the cold to draw and drawing in the rain. I just decided I wasn't up for it and just drew all the nice indoors warm stuff.
Tanya
That's serious cold. That would have taken you way down.
Helen
You could barely breathe when you got down to the harbour. It was so cold, it was painful to breathe in.
Katie
Thank you for all your questions. If you've got more questions as well, we've got a thing on our if you go in the Goodship Illustration podcast, there's a big button and you can submit your questions there.
Tanya
I'd forgotten. That is so brilliant. Oh, we're going to harvest so many good questions. Yeah. Get them in to hear them.
Helen
Lovely.
Tanya
Okay, Bye.
Helen
Bye.
Tanya
Bye. It.
Episode: You're invited! Plan your creative year with The Good Ship Illustration
Date: January 9, 2026
Hosts: Helen Stephens, Katie Chappell, Tania Willis
This episode of The Good Ship Illustration invites listeners—particularly illustrators and creatives—to set gentle, personalized goals for the new year and join the hosts’ annual “planning party.” The conversation focuses on creative-friendly goal setting, balancing productivity with well-being, practical advice for navigating illustration careers, and answering listener questions on everything from portfolio submissions to managing creative overwhelm. The episode maintains the supportive, humorous, and honest tone that defines the podcast.
[00:26–04:00]
“If I get too excited, I say yes to too many things... So I try to be a lot more cautious.” (00:42, Helen)
[03:23–07:47]
“My favorite bit about the planning party, is we're not just typing a list... I scribble, scribble, scribble, draw little pictures, use lots of coloured pens and then stick that up on the wall after.” (03:35, Helen)
[07:26–09:48]
“I know I'm being successful when…” (08:15, Katie)
Used to help listeners define success meaningfully, beyond metrics.
[08:41–09:48]
[10:00–10:55]
[11:15–15:15]
“There are so many picture books with barely any backgrounds… you really don't need to [draw everything].” (11:28, Helen)
[15:22–17:46]
“Don't put other people in the email... Don't cc. You'd like to receive one where they’ve researched who you are as an agent and why they want to work with you, specifically.” (16:02, Katie)
[17:58–19:26]
“If you don't show your work, you'll never be an illustrator. So there's catch 22.” (18:38, Tanya)
[19:45–20:34]
[20:37–23:10]
“Once they're written on a piece of paper, they don't keep popping into your brain... Stick it on your wall while you concentrate on one thing.” (21:21, Helen)
For more resources or to join future planning parties, visit The Good Ship Illustration website. Submit your questions for future episodes via their online portal!