Podcast Summary: The Grand Tourist with Dan Rubinstein

Episode Title: Brave New World: Our First-Ever Print Issue
Release Date: April 16, 2025

Dan Rubinstein, renowned design journalist and host of The Grand Tourist, unveils a monumental milestone in the podcast's evolution: the launch of its first-ever print issue. This special episode dives deep into the journey from a digital podcast to a tangible hardcover publication, celebrating creativity and collaboration with key contributors.

Introduction to the Print Issue

Dan Rubinstein begins by reflecting on the inception of The Grand Tourist during the pandemic lockdown of 2021, a period that transformed his creative outlet into a thriving podcast with over 130 episodes. Recognizing the need to expand beyond audio, Dan announces the transition into print, presenting a 364-page linen hardcover book adorned with three distinct covers, meticulously printed in Belgium on high-quality paper.

Dan Rubenstein [00:00]: "This first print issue's whopping 364 pages are collected in a linen hardcover book that will be sold in select bookstores and online. With three exciting covers. We printed it all in Belgium with some silky smooth paper that is heavenly to behold."

Collaborative Efforts Behind the Print

The success of the print issue is attributed to the collaborative efforts of numerous talents. Dan highlights two pivotal figures in this endeavor: Matthias Ernstberger, the creative director, and Zebedee Helm, the beloved illustrator.

Dan Rubenstein [00:00]: "Our creative director, Matthias Ernstberger... And my beloved illustrator, Zebedee Helm... who greatly contributed to the issue."

Spotlight on Contributors

Matthias Ernstberger’s Journey

Matthias shares his artistic evolution, beginning with abstract paintings that transitioned into satirical and narrative illustrations. His career trajectory includes significant roles such as Illustrator-in-Chief for House and Garden and creative positions at Art Review and the Financial Times. Matthias's diverse portfolio extends to children's books and collaborations with high-end fashion houses like The Row and Fortnum & Mason.

Matthias Ernstberger [02:45]: "I realized that I've sort of quite unconsciously crossed a line and become a cartoonist... I worked for Fortnum and Masons for a long time doing various things for them... collaborating with the Albers foundation at the moment."

Zebedee Helm’s Artistic Vision

Zebedee delves into his unique illustration style, characterized by fantastical drawings that embellish The Grand Tourist's online presence. His collaboration with the print issue involves adding whimsical elements and hand-calligraphed details that breathe life into Dan’s audio narratives.

Zebedee Helm [02:20]: "This is obviously a very special little episode we have going here just to toast the launch of the first print issue of the Grand Tourist."

Transforming Audio to Visual

Matthias discusses the intricate process of translating the podcast's audio content into a visually engaging magazine format. This includes commissioning portraits of guests, incorporating illustrated stories, and adding hundreds of pages of diverse global stories, ranging from inside looks at lesser-known Berlin museums to photographic journeys along the River Nile.

Matthias Ernstberger [07:37]: "It's clearly a big part of the magazine is the podcast in print. Visualizing like bringing the podcast to life in a visual sense... broadening the horizon of the podcast itself."

Artistic Features and Highlights

The print issue features exclusive collaborations, such as Lee Mary Manning's photographic portraits of Liz Diller and the architectural studio of Diller Scofidio, as well as Grant Connet's captivating images of David and Sybil Yurman from the famed jewelry brand. These features not only embellish the magazine but also provide in-depth insights into the creative minds behind influential designs.

Matthias Ernstberger [11:46]: "Lee Mary Manning's collaboration... Grant Connet for David Yurman... revisiting that story, shooting the David Yurman and Sybil Yurman with him... was really amazing."

The Illustrated Persona

A charming segment discusses the illustrated version of Dan, created by Zebedee, which embodies a playful and adventurous persona. This character not only appears throughout the magazine but also serves as a bridge between the podcast's audio and visual storytelling.

Zebedee Helm [09:34]: "I could erase him every time I want... these like, fun little collaboration stories we have in the magazine."

The Future of Magazines

Matthias provides insightful commentary on the evolving landscape of magazines in 2025. He emphasizes the importance of collectability and the transformation of magazines from ephemeral reads to treasured objects akin to books. The high production value, including hand typography and foil-stamped colors, enhances the magazine's desirability as a keepsake.

Matthias Ernstberger [13:51]: "What makes a great magazine right now, or what will also make a magazine desirable is I think the collectability of the magazine... making it more like an object."

He further elaborates on the nostalgic value of magazines, with their unique blend of visual art and advertising, which distinguishes them from traditional books.

Matthias Ernstberger [14:50]: "They're like a book but with extra sort of punches of nostalgia, which I love."

Closing Remarks and Future Plans

In wrapping up the episode, Dan extends gratitude to his guests, contributors, and loyal listeners. He encourages the audience to purchase the inaugural print issue available online and hints at the continuation of the podcast with Season 13 set to launch in May.

Dan Rubenstein [15:33]: "If you truly enjoy everything that the Grand Tourist has to offer, then we do hope you'll consider buying a copy of our first ever print issue... And we'll be back with more audio episodes for Season 13 in May."

This episode not only marks a significant expansion for The Grand Tourist but also celebrates the harmonious blend of audio storytelling and visual artistry. The launch of the print magazine stands as a testament to the enduring allure of tangible media in an increasingly digital world, offering fans a new dimension to experience Dan Rubinstein's curated journeys through the creative cosmos.