Podcast Title: The Grand Tourist with Dan Rubinstein
Episode Title: Studio KO: The Coolest Boys in the Room
Release Date: March 19, 2025

Introduction to Studio KO

In this episode of The Grand Tourist, host Dan Rubinstein delves into the vibrant world of French design through the lens of Studio KO, a dynamic architecture and design firm led by the charismatic duo Olivier Marti and Carl Fournier. Renowned for their culturally rooted modernism, Studio KO has made significant strides in the realms of fashion, interior design, art, food, and travel, embodying the essence of a well-lived life.

The Genesis of a Creative Partnership

Meeting at University

The collaboration between Olivier Marti and Carl Fournier began serendipitously during their architecture studies. As Carl reminisces, “We met at the school. We were both architecture students and were at the same school for a few years, but we never saw each other” (03:06). It wasn't until Olivier made a bold decision to change his hairstyle that their paths truly crossed. Olivier shares, “It's the spirit of the place and your deep, deep feelings that what you feel has to exist... something personal will come out of it” (04:25).

Balancing Strengths

Their complementary strengths formed the foundation of Studio KO. Carl's free-thinking approach to design contrasted with Olivier's disciplined work ethic. Olivier explains, “Carl's freedom and my strength of character and the strength of work... define us” (13:36). This balance enabled them to execute innovative projects that blend creativity with meticulous craftsmanship.

A Pivotal Journey to Morocco

First Encounter and Influence

A transformative trip to Morocco in 1997 marked a significant turning point for Studio KO. Carl recounts, “We were supposed to go there with like a band... but in the end, we were only the two of us” (16:18). Staying at John Wells' residence, they fell in love with Moroccan culture and craftsmanship, which profoundly influenced their design philosophy.

Embracing Traditional Techniques

Morocco's enduring construction techniques, such as hand-made bricks and traditional plasterwork, inspired Studio KO to integrate local methods into contemporary designs. Carl emphasizes, “We decided to use those techniques, but in a really contemporary and modern way” (22:43). This approach not only preserved artisanal practices but also infused their projects with authentic cultural elements.

Navigating Early Professional Challenges

Working with Ghialenti and the Hermes Family

Their initial projects in Morocco involved collaborations with esteemed clients like the late Pierre Berger of Yves Saint Laurent and members of the Hermes family. Olivier describes their relationship with Ghialenti as “tough but incredibly educational,” revealing how rigorous mentorship honed their architectural methods. “[Ghialenti] taught us everything in terms of methods” (30:01).

Overcoming Obstacles

Despite facing high expectations and stringent oversight, Studio KO thrived under pressure, learning invaluable lessons that propelled their career forward. Carl reflects, “We often say that we learn more during these two years with her than the five or six years before at school” (31:26).

Defining the KO Attitude

Beyond a Fixed Style

Studio KO resists being pigeonholed into a single architectural style. Instead, they adopt a flexible "KO attitude" that prioritizes contextual sensitivity and client individuality. Carl articulates, “We still avoid having a really clear style... we try to avoid that” (36:10). This approach ensures each project is a unique reflection of its environment and the client's persona.

Embracing All Possibilities

Olivier adds, “There's nothing we dislike. Anything could be beautiful or super disgusting, depending on the way you use it and the context you use” (54:24). This open-mindedness allows them to experiment with diverse materials and forms, akin to a chef creating varied dishes with the same ingredients.

Showcasing Signature Projects

YSL Museum in Marrakech

One of Studio KO's flagship projects is the YSL Museum in Marrakech, a testament to their ability to blend modern architecture with Moroccan aesthetics. Carl shares insights into the brief, highlighting the client's desire for a "Moroccan, contemporary" space that honors Yves Saint Laurent’s legacy without resembling a mausoleum (44:40). Olivier notes, “When we opened the museum, American journalists asked if we ever considered an Instagram shot. We said no. It was the YSL that made it happen” (52:24).

Chiltern Firehouse and Beyond

Studio KO's work on the Chiltern Firehouse in London established their reputation for creating luxurious, minimalistic interiors. Olivier reflects, “We are among the very few architects in the world who can do architecture, interiors, FF&E” (34:29), underscoring their comprehensive approach to design that seamlessly integrates architecture with interior elements.

Expanding Horizons: Current and Future Projects

Artist Residency in Tashkent, Uzbekistan

Their recent endeavor in Tashkent involves renovating historical buildings to serve as artist residencies, blending traditional Uzbek architecture with modern functionalities. Carl explains, “We renovated the Madrasa Kohran school from the 5th century... it's part of the CCA center for Contemporary Art” (40:53).

Upcoming Ventures

Studio KO is also embarking on several exciting projects, including:

• Busce Palladium Hotel in Paris: A new hotel adjacent to the iconic Palladium stage, merging historic charm with contemporary luxury.
• Natural Reserve Hotel in Portugal: Set to open next year, this project integrates sustainable architecture with the pristine landscape, featuring innovative wooden structures and hexagonal brick formations.
• Collaborations and Product Lines: Launching rug collections with Benny Rug and Elta, and creating bespoke objects under their Eye of KO brand.

Philosophical Insights and Advice for Architects

Listening and Sensitivity

Studio KO emphasizes the importance of deeply listening to the environment and the client's needs. Olivier advises, “Never think about your image or Instagram shot. Focus on the spirit of the place and your deep feelings” (50:20). This philosophy fosters authentic and meaningful designs that resonate on a personal level.

Embracing Contextual Harmony

Carl suggests, “Be sensitive to the context on a large scale... act like a sponge and absorb what's around you” (50:18). This approach ensures that each project harmonizes with its surroundings, creating cohesive and enduring architecture.

Resisting Superficial Trends

Both Olivier and Carl advocate for resisting fleeting trends and superficial influences. Olivier states, “Ignore the gigantic clouds of information and superficiality... focus on listening and feeling” (52:24). This dedication to substance over style cultivates timeless and impactful designs.

Conclusion

Studio KO exemplifies the fusion of tradition and modernity, creating spaces that honor cultural heritage while embracing contemporary innovation. Through their collaborative spirit, contextual sensitivity, and unwavering commitment to quality, Olivier Marti and Carl Fournier continue to shape the global design landscape, making Studio KO truly the “Coolest Boys in the Room.”

Notable Quotes:

• “Everything starts from the plan and comes back to the plan.” — Olivier Marti (32:18)
• “There's nothing we dislike. Anything could be beautiful or super disgusting, depending on the way you use it and the context you use.” — Olivier Marti (54:24)
• “The best way to get there is never to think about it.” — Olivier Marti (50:20)
• “Be sensitive to the context on a large scale... act like a sponge and absorb what's around you.” — Carl Fournier (50:18)

This episode was produced by Carlo Otto, with Stan Hall as the editor. For more insights into the world of design and travel, visit thegrandtourist.net and follow Dan Rubinstein on Instagram @DanRubenstein.