
Introducing Face Value from Revisionist History. Follow the show: Revisionist History Malcolm and Lucie discover that they experience something very differently. If you suspect you might have a problem recognizing faces and you want to get involved in the research they’re doing at Dr. Joe DeGutis’s lab, go to: www.faceblind.org And if you’re curious about your own facial recognition abilities, these online tests are a good place to start: https://www.troublewithfaces.org/test-yourself-1 https://www.bbk.ac.uk/psychology/psychologyexperiments/experiments/facememorytest/startup.php See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@po...
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Malcolm Gladwell
Foreign before we get to this episode, I want to recommend another podcast for you. Fiasco Iran Contra is another Pushkin podcast by the co creator of Slow Burn, Leon Nayfak. You'll learn how Ronald Reagan found himself in the middle of a scandal that looked like it just might take down his presidency. Fiasco or on Contra is available wherever you get your podcasts. Don't miss it.
iHeart Podcast Announcer
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Lucy Sullivan
Behind every successful business is a vision. Bringing it to life takes more than effort. It takes the right financial foundation and support. That's where Chase for Business comes in. With convenient digital tools, helpful resources and personalized guidance, they can help your business forge ahead confidently. Learn more@chase.com business chase for business Make More of what's yours the Chase Mobile app is available for select mobile devices. Message and data rates may apply JPMorgan Chase Bank NA Member FDIC Copyright 2025 JPMorgan Chase & Co. Let me tell.
Malcolm Gladwell
You about my latest reporting trip. I stayed in this fascinating corner of Alabama. Four small cities all along the Tennessee River. Muscle Shoals, Tuscumbria, Florence and Sheffield. And what struck me wasn't just the history or the architecture. It was the way these towns completely drew me in. Each street corner seemed to tell a story. Little cafes tucked away in historic buildings. Recording studios where legends once played. You know that feeling when a place surprises you in the most unexpected ways? Speaking of travels, if you're planning your own adventure, why not let your space work for you? You can host your home on Airbnb for extra cash, and it's so simple. Your home might be worth more than you think. Find out how much@airbnb.com host I was joking with my producer Jacob the other day, who's one of Pushkin's most valuable employees. I hired him to be my assistant years ago in the most random manner possible. I think he saw a message board posting somewhere and I interviewed him for basically 1010 minutes and said, go for it. I made a wild gamble on someone and got incredibly lucky. But let's be honest, you can't rely on getting lucky when it comes to hiring people. Lightning's not going to strike more than once. You need a system and you need tools. And that's why LinkedIn is so important. LinkedIn is more than just a job board. They help connect you with professionals you can't find anywhere else, even even people who aren't actively looking for a new job in a given month. Over 70% of LinkedIn users don't visit other leading job sites. So if you're not looking on LinkedIn, you're looking in the wrong place. Hire professionals like a professional and post your job for free@LinkedIn.com gladwell that's LinkedIn.com gladwell to post your job for free. Terms and conditions apply. Hello. Hello. Malcolm Gladwell here. Today. I'm in the studio with my producer, Lucy Sullivan. Lucy.
Lucy Sullivan
Hi, Malcolm.
Malcolm Gladwell
I understand you have a story for me about a particular misunderstanding.
Lucy Sullivan
That is true. We're here because I want to tell you about something I'm calling the Missy incident.
Malcolm Gladwell
Oh, my goodness.
Lucy Sullivan
It totally changed the way that I think about something foundational, and it also reminded me of you.
Malcolm Gladwell
Of me?
Lucy Sullivan
Of you.
Malcolm Gladwell
Oh, my God.
Lucy Sullivan
Where are we going? So it all happened at this coffee shop that I go to all the time.
Malcolm Gladwell
Can you tell me what the name of the coffee shop is?
Lucy Sullivan
Malcolm? I can tell you the name of the coffee shop off mic, but my fellow cafe goers did not want me to name it on this podcast because it's that good.
Malcolm Gladwell
Oh, it's that good.
Lucy Sullivan
Yeah, it's so good. And it's the kind of place that's always packed, so you have to be comfortable sitting with a stranger if you want to get a seat. And that's where this all starts. So the person at the center of this, her name is Missy Kurzweil. She was fresh off of maternity leave with her second kid when the incident happened.
JJ Goode
I think one of the things that happens when you have a baby and are on maternity leave is like, you lose a bit of your identity and yourself. You're spending all your time with a newborn who can't talk back to you. And so I was sort of just navigating that transition and wanting human interaction.
Lucy Sullivan
So Missy's looking for a place to work outside of her home office, and she finds this coffee shop on her third morning, kind of feeling out this place. Is this where she wants to set up camp for her hq? She sits down at this table and in walks this guy, and he's like, hey, you mind if I sit here? She says, sure. This is J.J. goode.
Malcolm Gladwell
So J.J. and Missy are sitting down together. What happens?
Lucy Sullivan
Missy's on the phone with her kid's pediatrician, and JJ is sitting there eavesdropping. And, you know, the doctor asks for, what's the patient's name? And Missy says, oh, his name's Remy.
JJ Goode
And JJ freaked out because he was like, you have a Remy? Because I have a Remy. And then, of course, then we were off to the races.
Lucy Sullivan
Turns Out. They both have cats named Sunny. They both are freelancers. He's a cookbook writer. She's also a writer.
JJ Goode
So for me, it was, like, on many levels, was just really kind of a special bond instantly.
Lucy Sullivan
And I don't know if this is normal for you, but I'm not usually chatting it up with people at the.
Malcolm Gladwell
Coffee shop, but these two, and there's nothing romantic going on here.
Lucy Sullivan
Nothing romantic?
Malcolm Gladwell
Yeah.
Lucy Sullivan
Strictly friends who are just like, wow, we have so much in common.
JJ Goode
I think no matter where you're at in your life, meeting someone like JJ feels unusual because he's just so open and so seemingly genuinely interested in what you have to say and what are all these details about your life?
Lucy Sullivan
So Missy is excited. She goes home, and she tells her husband, oh, my gosh, I've met this great friend, and I found this great coffee shop to work. Like, things couldn't be better. And so for the next few days, Missy and JJ sit together, work together, crucially, always at the same spot in the front. But one day she comes in, and their usual table is taken, so she just heads to a different one in the back.
JJ Goode
And maybe an hour after I sat down, I see JJ kind of walk to the back, and he's looking around, seemingly for a table, and we make direct eye contact. And I start to say, hey, jj, but he looks at me and sort of kind of registers it and turns around and walks the other way.
Malcolm Gladwell
He ghosts her.
Lucy Sullivan
He ghosts her, like, completely. Like, she was like, we made eye contact. I was like, maybe he didn't see me. But, no, he saw me. Our eyes locked. I went to wave. He turned around. So now Missy's like, what is going on here? Like, she had just met his wife a couple days before, and she's like, maybe the wife wasn't comfortable with like. Or maybe she's thinking, something's going on. Maybe I said something weird to him. Like, she's really, like, spinning her wheels.
Malcolm Gladwell
She's reeling. She's reeling.
JJ Goode
And I went back the next day, sat in the back, and the same thing happened where he walks by, sort of sees me, seemingly, like, we make eye contact. And this time, I think I probably was a little bit more reserved because of what had happened the day before. And he turns around and walks the other way again. And now I'm like, okay, I think I might have said something that offended him.
Malcolm Gladwell
My name is Malcolm Gladwell. You're listening to Revisionist History, my podcast about things overlooked and misunderstood. And since we're talking about misunderstandings, whatever you think is going on in this story right now, I promise you, you've got it wrong.
Lucy Sullivan
So Missy is obviously super bummed about this.
JJ Goode
You know, I mean, listen, I've been with my husband for a long time, so I haven't been, like, on the dating scene, but it definitely had an equivalent. Like, you put yourself out there and you, like, are, you know, think that you're connecting with someone, but they're not experiencing that same thing.
Lucy Sullivan
She considered trying to find a new place to work, but like I said, the coffee shop is just too good. And so after a few days, she decides, you know what? I'm just gonna go back. I'm gonna ignore the weirdness. And this time, their usual spot in the front is open. So she sits down. And then right on cue, JJ walks.
JJ Goode
In and he sees me and his face lights up and he's like, missy, you haven't been here in like a week or two. I've missed you. Where have you been? And then he sits down and he's chit chatting and he's catching up, and he's asking questions. Just like, nothing. No time passed.
Malcolm Gladwell
Like nothing happened.
Lucy Sullivan
Like, absolutely nothing happened.
Malcolm Gladwell
Yeah.
JJ Goode
And I was so confused. I did not know what to make of that, but I was kind of just relieved that the freeze out was over. And so I just went with it and was like, oh, you know, good to see you again. And I just sort of picked up where we left off, and I didn't say anything.
Lucy Sullivan
And it wasn't too long after that that she discovered what was really going on and why. It seemed like this new friend was just totally ignoring her.
JJ Goode
I'm sitting at a table with JJ and a woman walks in, super friendly, comes over to JJ and says, hey, jj. And I think goes to give him a hug and asks him questions about how his kids are. Their conversation lasts just a few minutes. And then she walks away to get a coffee. And he looks at me and he goes, I don't know who that is. And I was like, what? You seemed like you were friends with her. And he was like, I have this face blindness thing. It gives me a lot of anxiety because I'm probably supposed to know her. And then I think I paused and I said something like, is that why you broke up with me six months ago?
Lucy Sullivan
And this is the part that made me think of you, Malcolm. Face blindness. Because I've heard that you also might be a little face blind yourself.
Malcolm Gladwell
Yes. Yes, that's true. This happens to me all the time. I won't remember if I need to be exposed to a face, a person, on multiple occasions before their face becomes meaningful or even their. I don't know whether their face is becoming meaningful or that I'm developing so many other ways of recognizing them that I feel on safer ground.
Lucy Sullivan
Mm. Like, you're not just gonna remember someone that you've met once or twice?
Malcolm Gladwell
No, no, there's no chance that I will. I had. It's actually funny because I was sitting in my favorite coffee shop, and I see there's a guy who runs the wine shop across the street. His name is Michael. I know Michael for years. And I see Michael, or I think it's Michael, and I see a standard man in his 50s, about five, nine, with glasses and a baseball cap across the street from the wine shop. And I think, I, oh, that's gotta be Michael. And I go, michael. And the guy looks at me, like, really weird and comes over. And it was like, my nightmare is like, oh, my God. No, it's not. It's just another dude who's in town who looks a lot like Michael. But that was. My system failed. It's very rare for me to risk it like that. But I risked it because I thought if Michael thinks I had the reverse jj If Michael thinks I'm ignoring him, then that's really bad. Because I go to the wine shop all the time, and I like Michael.
Lucy Sullivan
See, it's interesting. Cause this never happens to me. Like, I'm often on the other side of it being like, all right, I'm just gonna pretend like I don't.
Malcolm Gladwell
You always remember.
Lucy Sullivan
I always remember. And I always remember people who are completely insignificant to me. Like, not in any sort of, like, value judgment way. It's just like, oh, I met you once at my friend's friend's party four years ago, and now you are standing next to me in line at Target.
Malcolm Gladwell
That's so completely foreign. Yeah.
Lucy Sullivan
And this is why, actually, Malcolm, to honest. Like, when I had first heard. Because I think I heard from someone in passing before we started working together. Like, oh, Malcolm, he's face blind. He has trouble recognizing people. And I was like, okay. Like, yeah, he's face blind. Like, because I was thinking, like, I've never forgotten. I just don't forget people's faces. So I was like, if I were you, and I was meeting a million people all the time, and people recognize me from book covers, that would be kind of a disorienting experience. And it would be kind of nice to have an excuse like, oh, I don't remember you. Because I'm like, face blind or whatever, but I just couldn't believe that that was true until I heard the story.
Malcolm Gladwell
Yeah, no, no, I do. It makes me feel bad because I. We're in a. I mean, I feel for JJ because it's. You're in this constant state of worry about that you're going to be perceived as cold or aloof and you're not.
Lucy Sullivan
Yeah. And so, like, this perception problem is exactly what fascinates me about face blindness, which I've now spent way too many hours learning about after hearing this story of Missy and jj. Because I've always thought that being able to recognize someone was about, you know, having a good or a bad memory, whatever that means.
Malcolm Gladwell
Yeah.
Lucy Sullivan
Or just frankly caring enough to remember them. Like, you worry that you might be perceived as cold or aloof if you don't say hi to Michael or Missy thought her new friend was ignoring her. I seem to remember way more faces than I want to. I really wanted to understand what's actually going on in our brains when all of this happens.
Malcolm Gladwell
After the break, Lucy Sullivan takes us behind the face and into the brain. Behind every successful business is a vision. Bringing it to life takes more than effort. It takes the right financial foundation and support. That's where Chase for Business comes in. Boost productivity. With all the banking tools and resources you need all in one place and always just a few taps away, they're driven to simplify your workday and help you find the answers you need so your business can forge ahead confidently. Plus, Chase's team of experts is ready to offer personalized guidance, helping you tackle challenges and make informed decisions every step of the way. With Chase for Business on your side, you can grow stronger and go farther than you imagined. Learn more@chase.com business chase for business make more of what's yours. The Chase mobile app is available for select mobile devices. Message and data rates may apply. JP Morgan Chase Bank NA Member FDIC Copyright 2025 JPMorgan Chase & Co. It's that time of year again. The time I like to ask, how's that New Year's resolution working out? Are you drinking less? Exercising more? Eating better? If you're like most people, the answers are no, no and no. Because research shows that 90% of Americans break their resolutions, usually within two weeks. But did you know that in ancient cultures, the vernal equinox was considered the new year? Which means you have a second chance to make a resolution. And there's one in particular that can improve your health, your mood and your energy level. You just need to commit to better sleep. That's right, better sleep has been scientifically linked to a better you. Which is precisely why you need a Saatva luxury mattress. Every Saatva is meticulously handcrafted to gently lull you to sleep and keep you sleeping soundly. It's no wonder that they were named the best overall mattress by sleepfoundation.org so commit yourself to getting a better night's sleep. And if you really want to keep that commitment, get a Saatva. And now save $200 on $1,000 or more at saatva.com gladwell that's S-A-T V A.com gladwell together t mobile for Business and industry leaders are innovating with our advanced 5G solutions. For Walt Disney Studios, they transformed moviemaking by syncing teams in California with a remote production hub in Hawaii, enabling Picture Perfect collaboration to help bring Lilo and Stitch to theaters this summer. For PGA of America, they deliver pro level efficiency with connected security and ticketless entry for smoother operations, seamless transactions and better fan experiences from gate to green. And for tractor Supply, they put 5G business Internet to work across 2200 stores, cultivating AI driven customer experiences to keep things running seamlessly inside curbside and countryside. T Mobile for business is helping industries redefine what's possible, because with a partner that's as committed to your business as you are, there are no limits. Discover how T Mobile Advanced 5G Solutions can take your business further at T mobile.com now.
Lucy Sullivan
JJ Goode, Missy's friend from the coffee shop, doesn't know exactly when he realized he had a problem with faces. He just kept having these strange experiences. Like this one time when he ran into a woman on the train and he knew he was supposed to know who she was, but he had no idea.
iHeart Podcast Announcer
And we had this conversation where I was like, how is everything? Things are good with me? Like, I didn't mention any. There was no specifics because I wanted to make sure. Like I didn't want if you walked in and someone had no idea who you were, you would feel bad about yourself.
Lucy Sullivan
JJ said he also realized something was off. When he'd watch movies and TV shows, he'd sometimes completely miss a big plot point.
iHeart Podcast Announcer
When my wife and I are watching a show, I'll be like, who's that guy? And she's like, it's the main character. He just has a hat on. Like it's literally Robert De Niro from the other scene. And I Was like, ooh, this is kind of strange.
Lucy Sullivan
All of this has led to many awkward situations, and it's made JJ very aware of other people's feelings. What happened with Missy still haunts him.
iHeart Podcast Announcer
I am afraid that I might have an interaction with someone, and I might not recognize them, and I might not give them the attention that makes them feel good.
Lucy Sullivan
It's worth noting that JJ himself is easy to spot. He was born with one arm.
iHeart Podcast Announcer
Walking around with one arm, you are highly recognizable. It's like, how many one armed people do you meet? Probably not a lot. So everybody comes in to the coffee shop, and if you see me, you probably will recognize me as that guy from the coffee shop the next day. But I don't recognize a lot of the people who come in.
Lucy Sullivan
A while back, JJ told some friends about these weird moments he'd always had, not recognizing people. And they asked if he'd ever heard of face blindness. They said Oliver Sacks, the science writer, had it, too. And that's when it clicked for jj.
Dr. Joe Degutis
So it is a little bit of this stealth disorder. I mean, people only kind of learn. They have it often when they are subjected to a whole bunch of new people they have to meet.
Lucy Sullivan
This is Dr. Joe Degutis. He's a cognitive neuroscientist, and he studies facial recognition. Degudis teaches at Harvard medical school and runs a lab out of the Boston VA Hospital.
Dr. Joe Degutis
We've studied how people become aware that they have this. And often it's a little rocky. It's a little bit like, you know, in school, they're like, I just don't pay attention, or I don't care as much about people, or maybe I'm a little bit on the spectrum. They have all these attributions they can give.
Lucy Sullivan
The thing about people who are, quote, unquote, face blind is that they're not actually blind. They're not seeing blurs where people's faces are. They can see eyes, nose, mouth, ears, and they can read emotions and tell whether or not someone's attractive, the same way we all do. The best estimates I could find suggest that around 3% of the population has some form of face blindness. Sometimes it's the result of a traumatic brain injury, but some people are just born with it. Scientists think it could be genetic or that the network in the brain that recognizes faces just doesn't develop normally. But for most of us, a face is the trigger that calls up all the information we know about a person.
Dr. Joe Degutis
If you see somebody's face, it quickly triggers the retrieval of all this other information about them, like, you know who they are, how you know them, all these other details about the person. So it has this kind of privilege of role in terms of getting all this other information out.
Lucy Sullivan
The clinical term for face blindness is prosopagnosia. An agnosia is an inability to recognize something. Prosopagnosia uses the Greek word for face, prosopo, which also happens to be the Greek word for person. So much of who we are is wrapped up in this one part of our bodies. I want you to stop for a second. Think about your mom or your best friend or your kid. You're not picturing their elbows, are you? I mean, maybe you are. Crazier things have happened. My point is, for most of us, it's almost impossible to decouple who someone is from their face.
Dr. Joe Degutis
It's something that is also very special about humans.
Lucy Sullivan
This special thing that Degutis is talking about here has to do with our brains. We have a specific network that's just for recognizing faces, and it functions unlike any other kind of cognition.
Dr. Joe Degutis
So when I recognize a chair, I'm like, oh, okay, it has something to sit on, has some legs, and boom, it's a chair. You're recognizing things at this functional level, which is like, okay, how do I interact with this thing? You know, usually you can do it part by part. One of the things that we do with faces more than any other, like, visual object is you process it as a gestalt as a whole, because we have to kind of recognize them, not just like, okay, that's a face. That's a face. We have to be like, okay, that's my friend. Oh, that's not. That's. That's the person at work who I need to avoid. And so it's like, I think that the individuation demands of faces maybe are why we kind of had this specialized system to process faces.
Lucy Sullivan
Frogs, you sound. Birds, you smell. And we humans love this one cluster of features sitting on top of our necks. We are social animals, and researchers think that's part of why humans developed this special recognition network in our brains, because it served us. Faces have evolved to look really different from person to person, more so than any other body part. Scientists at UC Berkeley think that this had an evolutionary purpose. It helped us socialize. Not only was it beneficial to be recognizable, but also then to be able to recognize others. Humans had to get really good at differentiating friend from foe. And we did get really good at it. Well, most of us, anyways. Degudis told me that the ability to recognize faces is a spectrum.
Dr. Joe Degutis
These are all these kind of internal things that we don't talk about and we just assume that everybody's kind of like us, right?
Lucy Sullivan
And after the break, we're going to the other end of that spectrum to see what it's like for the people who never forget a face. The super recognizers.
Malcolm Gladwell
Behind every successful business is a vision. Bringing it to life takes more than effort. It takes the right financial foundation and support. That's where Chase for Business comes in. Boost productivity with all the banking tools and resources you need all in one place and always just a few taps away, they're driven to simplify your workday and help you find the answers you need so your business can forge ahead confidently. Plus, Chase's team of experts is ready to offer personalized guidance and helping you tackle challenges and make informed decisions every step of the way. With Chase for Business on your side, you can grow stronger and go farther than you imagined. Learn more@chase.com business chase for business Make More of what's Yours the Chase Mobile app is available for select mobile devices. Message and data rates may apply JP Morgan Chase Bank NA Member FDIC Copyright 2025 JPMorgan Chase & Co. Together T Mobile for Business and industry leaders are innovating with our advanced 5G solutions. For Walt Disney Studios, they transformed moviemaking by syncing teams in California with a remote production hub in Hawaii, enabling Picture Perfect collaboration to help bring Lilo and Stitch to theaters this summer. For PGA of America, they deliver pro level efficiency with connected security and ticketless entry for smoother operations, seamless transactions and better fan experiences from gate to green. And for tractor Supply, they put 5G business Internet to work across 2200 stores, cultivating AI driven customer experiences to keep things running seamlessly inside curbside and countryside. T Mobile for Business is helping industries redefine what's possible because with a partner that's as committed to your business as you are, there are no limits. Discover how T Mobile advanced 5G solutions can take your business further@t mobile.com Now I was joking with my producer Jacob the other day, who's one of Pushkin's most valuable employees. I hired him to be my assistant years ago in the most random manner possible. I think he saw a message board posting somewhere and I interviewed him for basically 10 minutes and said go for it. I made a wild gamble on someone and got incredibly lucky. But let's be honest, you can't rely on getting lucky when it comes to hiring people. Lightning's not going to strike more than once. You need a system and you need tools, and that's why LinkedIn is so important. LinkedIn is more than just a job board. They help connect you with professionals you can't find anywhere else. Even people who aren't actively looking for a new job in a given month. Over 70% of LinkedIn users don't visit other leading job sites. So if you're not looking on LinkedIn, you're looking in the wrong place. Hire professionals like a professional and post your job for free@LinkedIn.com gladwell that's LinkedIn.com gladwell to post your job for free. Terms and conditions apply.
Lucy Sullivan
One morning back in 1984, a little kid named Frank Vaughn was about to have a very exciting day of school.
Frank Vaughn
I was nine years old and my fourth grade class was invited on a school field trip to the governor's office in Little Rock.
Lucy Sullivan
That's Governor Bill Clinton's office to be exact.
Frank Vaughn
They arranged us all in a semicircle in cross leg style and we waited for the man to show up. And typical of politicians, he was around 15 minutes late. He walks out, he sits down and he immediately turns and he snaps his fingers and points at one of his female staffers and said, you go get my Pepsi. And she took off on a dead run for his inner office to go grab that Pepsi.
Lucy Sullivan
Frank was a scrawny nine year old boy with feathery blond hair that grew out in all directions. Nerdy kid, always cracking jokes for attention. Frank said that he and his classmates were so excited about meeting the governor.
Frank Vaughn
There was this almost throne like velvet chair sitting in the middle of the room and he sits down in it and he crosses his legs and he, you know, just sort of gets himself arranged.
Lucy Sullivan
Frank remembers feeling in awe of this man sitting on a throne, barking out Pepsi orders. He said the governor greeted them all and started asking them questions. And then Clinton zeroed in on Frank.
Frank Vaughn
I don't know if I just have one of those faces or what, but for some reason he settled on me and he pointed at me and he said, you. What do you want to be when you grow up? And after witnessing everything I had just seen, the only answer I could come up with was I want to be you.
Lucy Sullivan
Frank said that his teacher looked horrified at this response. He thought he was about to get in trouble like he usually did for cracking jokes.
Frank Vaughn
And then the governor started laughing. And of course when he starts laughing, his staff joins in. And we all joined in and it sort of released all the Tension in the room.
Lucy Sullivan
Clinton moved on from Frank asked some other kids questions. He lectured them about the importance of eating their vegetables and doing their homework. And then he sent the class on their way. That was that. Okay, so now we're going to fast forward 13 years later, March of 1997. Clinton is just a few months into his second term as president and back in his home state of Arkansas. A series of tornadoes have just destroyed the town of Arkadelphia. 25 people were killed. Dozens were injured. 1,200 buildings were leveled. It was a huge disaster. Governor Mike Huckabee declares a state of emergency. FEMA is called in. And a few days after the storm settles and the rebuilding has started, President Clinton visits Arkadelphia.
Malcolm Gladwell
It's obvious that you all have done a lot of work here in just a couple of days.
Lucy Sullivan
Yes, sir. Everybody has really pitched in. Frank Vaughn is no longer a little boy. He's a 6 foot 1 college student attending Ouachita Baptist University in Arkadelphia. That feathery blond hair is now closely cropped in the style typical of his fellow members of the Reserve Officer Training Corps. Frank and his friends heard that the President was in town, so they went to try and see him. Frank said that there were hundreds of people lining the streets of Arkadelphia doing the same.
Frank Vaughn
And honestly, when I saw the entourage coming up the street with the Secret Service agents and the Governor was with him, I thought, well, he's going to walk down the middle of the street because there's no way they're going to let him have, you know, physical contact with people. He's the President. And I was wrong.
Lucy Sullivan
President Clinton, ever the people person, starts making his way into the crowd, shaking hands and taking pictures with kids.
Frank Vaughn
There was a limited, about a three block area that we were allowed to stand on from street to street to street. But he literally went up one block shaking hands, turned, went back down the next block shaking hands, turned and went back up the third block. I mean, he spent a good four hours just walking these blocks and shaking hands with people.
Lucy Sullivan
And then Clinton gets to where Frank and his friends are standing.
Frank Vaughn
He stopped, stuck his hand out, shook my hand, and he looked at me and he leaned in and he said, do you still want to be me?
Lucy Sullivan
Frank said that he almost passed out. There he was in the middle of a disaster zone in his college town shaking hands with the President of the United States, who has just recalled a small anecdote from meeting him 13 years earlier when he was nine years old and several feet Shorter.
Frank Vaughn
The first thought in my mind was, I need to go to church and pray, because this is, like, demonic. It was just so shocking. And listen, when I tell this story, I know it's hard to believe. I understand that it seems almost impossible. But if, as we say back home, if I'm lying, I'm dying.
Lucy Sullivan
I asked Frank how he thought Clinton could possibly have remembered him.
Frank Vaughn
Some people are just like that. I guess it's little wonder that he was, you know, born in Hope, Arkansas, to a very poor family and ended up being the most powerful man in the world. You don't get there without talent.
Lucy Sullivan
People always talk about this mythical charisma Clinton possessed. He dazzled voters on the campaign trail. And believe it or not, there are tons of stories just like Frank's. The comedian John Mulaney has a whole bit in his 2015 comedy special about Clinton's ability to remember people.
Dr. Joe Degutis
I want to tell you one more story before I get out of here.
Malcolm Gladwell
About the night I met a guy named Bill Clinton.
Lucy Sullivan
Mulaney tells the story of this disagreement between his parents, who went to college with Clinton at Georgetown University over whether or not Clinton would remember his mom, Ellen. Apparently, he would sometimes walk her home from the library in college. Mulany talks about his mom dragging him to a campaign event in the 90s to see if the presidential hopefully still remembered their walks. Here's what happens.
Malcolm Gladwell
She was swinging me like a snowplow.
Dr. Joe Degutis
I was just mowing down fat Chicago Democrats. I pushed past all the reporters, I.
Malcolm Gladwell
Pushed past all the photographers.
Dr. Joe Degutis
We pushed past all the Secret Service.
Malcolm Gladwell
We land at Bill Clinton's feet. Bill Clinton turns, looks at my mom, and says, hey, Ellen.
Dr. Joe Degutis
Because he never forgets a bitch.
Malcolm Gladwell
Ever.
Lucy Sullivan
Remember. Facial recognition abilities are on a spectrum. Researchers are pretty sure it's a normal distribution with prosopagnosics on the low end. Most of you listening are probably somewhere in the normal range. But there are also these people on the very high end, the super recognizers, those who never forget a face, ever. Something that the super recognizers are uniquely good at is is being able to identify people even after a lot of time has passed or they've made changes to their appearance. This is something that Bill Clinton is very good at. Now, we can't know for sure, and Bill Clinton has never said anything about this super recognizing ability, but I'd venture to say that he is almost certainly a super recognizer. Dr. Joe Degutis, the neuroscientist, told me that one of the ways they test facial recognition abilities is. Is by Showing people pictures of celebrities when they were kids. The before they were famous test.
Dr. Joe Degutis
Oh, it's a picture of, like, you know, Barack Obama when He was, like, 2 years old. And super recognizers can, like, see it. There's this kind of cool extrapolation thing that you can be like, I can see. You know how that could be a younger version of Barack Obama.
Lucy Sullivan
While I was reporting the story, I came across a bunch of tests online. Like, the before they were famous one. You can take them to gauge how good or bad you are at recognizing faces. And I kept getting really good scores on them. Suddenly, everything started to make sense. Remember earlier when I was telling Malcolm that I never forget people, that I sometimes feel creepy after recognizing someone in line at Target, I started to suspect that maybe I was one of these super recognizers. While JJ misses the plot of some movies and TV shows, I get distracted by extras. Like, for instance, when I notice that a passing character in a 2001 episode of Sex and the City is the guy who, spoiler alert. Gets murdered in the first season of the show, White lotus. Twenty years later, face blind People can't find their friends on the street, while I sometimes walk past someone that I recognize as my high school friend's cousin who I've only seen pictures of. In one of our early calls, I told Degudis about my theory. And being the good scientist he is, he wasn't sold right away.
Dr. Joe Degutis
I mean, maybe you just, like, convinced yourself that you're super and you're not really super.
Lucy Sullivan
He needed cold, hard data, not random buzzfeed quizzes. So I hopped on Zoom with his research assistant, Kayla Kusel, and took a three hour battery of tests designed to definitively say whether or not I was a super recognizer. All right, so the next one is called face name. You can go ahead and click on that link. The test started off super easy. I was breezing through. So they're showing me that same face from, like, different angles, and I would say that is extremely easy. But things got weirder as the hours went on and I started to get a little stressed. Now I'm getting nervous. I'm like, I want to get these right. Which is one of the six target faces. One. I had to do things like remember jobs and names of people whose faces would flash across the screen really quickly. And at one point, I was matching spiky blobs with other spiky blobs. That one was so hard. Yeah, the George is really crazy. That, like, made me feel like I took drugs or something. I Was like, whoa, what's happening here? Kayla and I wrapped up, and she said they'd get back to me in a few days with my results. I was eager to hear them and unsure of what they would be. By the end, I didn't think I did very well, and I was kind of embarrassed about the whole charade. What if I was just average? A few days later, the verdict was in Degudis, and I hopped on a zoom call to go over my results.
Dr. Joe Degutis
I mean, you're kind of the complete package for super recognizer, so I'm.
Lucy Sullivan
Wow. I kind of.
Dr. Joe Degutis
I feel like. I mean, maybe when I. When you started taking the test, I was a little skeptical, but I think. I think you're. You're right on. I think this.
Lucy Sullivan
Okay. I have to admit, I was over the moon at being called the complete package. I said, please go on.
Dr. Joe Degutis
Actually, looking at your results, you were, like, perfect. On two of the. On two of the diagnostic tests, like, you didn't get a single item wrong. You also did really well in this very impossible task where we had you try to learn 60 faces in a very short period of time, and you had to recognize them out of 120 faces.
Lucy Sullivan
Oh, that one was so hard.
Dr. Joe Degutis
Yeah, no, you did. I mean, that's the thing. We wanted to kind of push you to see what your limits are, and you do have limits, but you were really quite good.
Lucy Sullivan
Getting my suspicions confirmed was so gratifying. It was cool to know that I have this superpower. Less than 2% of people can say the same. I had to share all of this with Malcolm.
Malcolm Gladwell
You're like the LeBron James of facial recognition.
Lucy Sullivan
He did say I was a complete package, so I will also take LeBron James, if you want to call me that. I'm not going to argue.
Malcolm Gladwell
My experience of you is dramatically different than your experience of me. I am forced to find alternate means of recognition. What those of us who have impairment in this area do is we're. We get obsessed with all the other possible cues that we can use to identify somebody, and because they're not as reliable as the face, we're always getting into trouble.
Lucy Sullivan
Yeah, exactly. This is what JJ Goode, the guy from the coffee shop, told me that he tries to do, too.
iHeart Podcast Announcer
That's Caitlin with the beautiful chin. This is Daniel.
Malcolm Gladwell
He has bald head.
iHeart Podcast Announcer
That's how I remember him. Small, bald.
Lucy Sullivan
So a couple months ago, I spent the morning with him at the coffee shop, and he was going around introducing me to all of his friends and telling me how he tries to identify them here.
iHeart Podcast Announcer
Oh, there she is. This took me a while to recognize her, but she's got, like, very distinct glasses, which is useful, but she's been talking about changing her glasses, so I'm worried about that.
Lucy Sullivan
So he told me that he tries really hard to find these cues, but, you know, it's still hard for him. And he never wants a repeat of the Missy incident. So his solution is to just treat every person that walks in as if they are his friend.
iHeart Podcast Announcer
Everybody who comes in the door, I stare them down because I'm like, I hope I have to see if I recognize you or know you or not. So I'm staring at them and they look at me and they're like, hi. And I'm like, hi, just in case I know them. And they're like, oh, that guy's friendly.
Lucy Sullivan
And that morning I was there, JJ was surrounded by people like, you'd think he was the mayor or the owner of this place. I was like, did you tell all these people to show up because you knew I was coming? And he was like, nope. So he really has made all these friends, even in spite of the face blindness thing. And I just think that's such a lovely way to live.
Malcolm Gladwell
That is really beautiful.
Lucy Sullivan
JJ and Missy are great friends now, despite the incident. You can find them working and chatting at the coffee shop most days. They get dinner every once in a while. And their spouses and kids have become friends too. But their story could have ended very differently.
iHeart Podcast Announcer
Like, our friendship almost ended over this. And this is my nightmare. So this person felt so bad because I was not giving her the right attention, that she had a whole crisis. Like, what did I do? I feel so bad, and that's why I'm so weird and extra friendly.
Lucy Sullivan
We've all had these experiences where we don't recognize someone right away or someone doesn't recognize us. It can be embarrassing and awkward, but the split second assumptions that we make about why, that they're aloof or that we said something that offended them or that maybe we just aren't memorable, might be wrong. Faces matter. But it all comes back to what's in our heads.
Malcolm Gladwell
Lucy, that is. You are Lucy, right?
Lucy Sullivan
Yes. That's okay. I changed my shirt, but it's still me.
Malcolm Gladwell
This has been a lot of fun.
Lucy Sullivan
This has been great. Thanks, Malcolm. Revisionist History is produced by me, Lucy Sullivan with Ben Nadifafry and Nina Byrd Lawrence. Our editor is Karen Chikurji. Fact checking by Kate Furby Original scoring by Luis Guerra. Scoring, mixing and mastering on this episode by Echo Mountain. Production support from Luke Lamond. Our Executive producer is Jacob Smith. Special thanks to Daphne Chen, Sarah Nix and Greta Cohn, as well as the many people who shared their time and expertise with me for this episode. Brad Duchene, Bruno Rossian, Sarah Bate, Erica Long, Heather Sellers, Lexi Malkin, Vivek Rao, and Chris Cochran. If you suspect you might have a problem recognizing faces and you want to get involved with the research they're doing at Dr. Joe DeGudis lab, go to faceblind.org and if you're curious about your own facial recognition abilities, visit our show Notes and take the tests we have linked there. I'm Lucy Sullivan.
Malcolm Gladwell
Don't forget, Listen to Fiasco around Contrast for the story of a not so secret scandal that captivated the United States. Fiasco is available where you're listening right now.
Dr. Joe Degutis
Banking with Capital One helps you keep.
Lucy Sullivan
More money in your wallet with no.
Dr. Joe Degutis
Fees or minimums on checking accounts and no overdraft fees. Just ask the Capital One bank guy. It's pretty much all he talks about in a good way. He'd also tell you this podcast is.
Malcolm Gladwell
His favorite podcast too.
Dr. Joe Degutis
Ah, really? Thanks Capital One Bank Guy. What's in your wallet? Terms apply. See CapitalOne.com Bank Capital One NA Member.
iHeart Podcast Announcer
FDIC One of the best parts for me about hosting Reveal. You know your favorite weekly investigative podcasts is the interviews. I love to sit down with people and try to gain a perspective that gives me and our listeners a new way of seeing the world. Which is why we're launching More to the Story with me, Al Ledson. It's a place where I can talk to some of the most intriguing people to bring some context to our changing world. Follow the Reveal Podcast feed and look for More to the Story. Every Wednesday, you're listening to an iHeart podcast.
Episode Summary: "Face Blindness and the Power of Recognition"
Presented by Revisionist History with Malcolm Gladwell and Lucy Sullivan
Introduction
In this captivating episode of Revisionist History, hosts Malcolm Gladwell and Lucy Sullivan delve into the intricacies of facial recognition, exploring the phenomenon of face blindness (prosopagnosia) and its profound impact on personal interactions and societal perceptions. Through engaging storytelling and expert insights, the episode unravels the challenges faced by individuals with impaired facial recognition and contrasts them with the extraordinary abilities of super recognizers.
The Missy Incident: A Tale of Misunderstanding
00:00 - 04:00
Lucy Sullivan introduces the central story of the episode, recounting an event she refers to as the "Missy incident." Missy Kurzweil, a new mother and freelancer, begins frequenting a popular coffee shop to work remotely. There, she befriends JJ Goode, a cookbook writer, leading to a seemingly perfect friendship based on shared interests like having cats named Sunny.
Lucy Sullivan: "Missy's looking for a place to work outside of her home office, and she finds this coffee shop on her third morning... She sits down at this table and in walks this guy, and he's like, 'Hey, you mind if I sit here?' She says, 'Sure.'"
The Unexpected Rift
04:00 - 09:00
Despite their initial connection, Missy notices JJ suddenly acting distant, avoiding eye contact and seemingly ignoring her. Confusion and hurt ensue as Missy grapples with the sudden change in their interaction, unaware of the underlying reason for JJ's behavior.
Lucy Sullivan: "Missy's like, we made eye contact. I was like, maybe he didn't see me. But, no, he saw me."
Revelation of Face Blindness
09:00 - 13:00
The turning point comes when Missy discovers that JJ suffers from prosopagnosia, a condition that impairs his ability to recognize faces. This revelation explains his unintentional distancing and highlights the emotional toll of such a condition on both the individual and those around them.
JJ Goode: "I have this face blindness thing. It gives me a lot of anxiety because I'm probably supposed to know her."
Malcolm Gladwell: "Faces matter. But it all comes back to what's in our heads."
Expert Insight: Understanding Prosopagnosia
19:16 - 22:58
Dr. Joe Degutis, a cognitive neuroscientist from Harvard Medical School, provides a comprehensive overview of prosopagnosia. He explains that while individuals with this condition can see facial features, they struggle to piece them together to recognize individuals. Degutis emphasizes that this is not a case of being visually impaired but rather a neurological disorder affecting facial processing.
Dr. Joe Degutis: "Prosopagnosia uses the Greek word for face, prosopo, which also happens to be the Greek word for person."
The Spectrum of Facial Recognition
23:05 - 33:48
The episode explores the spectrum of facial recognition abilities, contrasting those with prosopagnosia with super recognizers—individuals who have exceptional ability to recognize faces even after long periods or significant changes in appearance. Lucy Sullivan shares her own journey of discovering her super recognizer abilities through rigorous testing, highlighting the rarity and uniqueness of such talent.
Lucy Sullivan: "Getting my suspicions confirmed was so gratifying. It was cool to know that I have this superpower."
Clinton's Super Recognition Abilities
26:46 - 32:51
Lucy recounts an intriguing story involving Frank Vaughn, who met President Bill Clinton under extraordinary circumstances. Thirteen years after meeting Clinton as a child, Frank is astonished when the president remembers him years later amidst a disaster recovery effort. This anecdote underscores Clinton's reputed super recognition abilities, further illustrating the spectrum of facial recognition.
Frank Vaughn: "Do you still want to be me?"
Dr. Joe Degutis: "Super recognizers can, like, see it. There's this kind of cool extrapolation thing."
Personal Strategies and Social Implications
38:26 - 40:49
The conversation shifts to strategies employed by individuals with prosopagnosia, like JJ Goode, who treat every person as a potential friend to mitigate the anxiety of unintentional disregard. Lucy emphasizes the social challenges and the importance of understanding and empathy from others to bridge the communication gaps caused by face blindness.
Lucy Sullivan: "Faces have evolved to look really different from person to person... it's almost impossible to decouple who someone is from their face."
Conclusion: Embracing Diversity in Recognition
40:49 - End
The episode concludes by reflecting on the broader implications of facial recognition abilities. Hosts encourage listeners to cultivate awareness and understanding of prosopagnosia and to appreciate the diverse ways individuals perceive and remember each other. The narrative reinforces the idea that while faces are pivotal in social interactions, our minds and brains play an equally vital role in shaping our connections.
Malcolm Gladwell: "We've all had these experiences where we don't recognize someone right away or someone doesn't recognize us. It can be embarrassing and awkward, but the split second assumptions that we make... might be wrong."
Notable Quotes
Final Thoughts
This episode of Revisionist History masterfully intertwines personal anecdotes with scientific explanations, offering listeners a profound understanding of face blindness and its effects on human relationships. By highlighting both the struggles of those with prosopagnosia and the extraordinary talents of super recognizers, Gladwell and Sullivan foster a deeper appreciation for the complexities of human cognition and social interaction.