This week on The Green Insider, Mike Nemer sits down with Itzik Malka, co-founder and CEO of 4M Analytics, to explore how better visibility into underground infrastructure can reduce risk, cut costs, and improve decision-making across construction and utility projects. Itzik explains how 4M Analytics is working to create a digital map of the subsurface using remote sensing, aerial imagery, and AI to help engineers, utility owners, and project teams understand what lies below ground before excavation begins.

Episode 327 Show Notes

Episode Overview

Drawing on a background in explosives detection and risk mitigation, Itzik shares the origin story behind 4M Analytics and the company’s mission to build what he calls the “Google Maps of the underground.” The conversation covers why fragmented utility records create delays, budget overruns, and safety concerns, and how more reliable subsurface data can improve planning from feasibility and estimating through construction and asset management.

Key topics in this episode:
• How 4M Analytics uses remote sensing, aerial imagery, and AI to map underground infrastructure
• Why incomplete utility data creates risk for contractors, engineers, DOTs, and asset owners
• How better subsurface visibility can reduce unnecessary truck rolls, field investigations, and project delays
• The role of digital infrastructure data in pre-construction planning, damage prevention, and lifecycle management
• Why trust, accuracy, and early access to information matter in construction decision-making

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