Podcast
The Growth Hour
Hosted by XLSIOR · EN
The no-BS podcast to scaling startups and growing revenue and businesses.
9episodes
Episodes
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Ep 9 - Mikhail Chernyshev: Purpose-driven marketing & scaling unicorns
May 8, 202500:53:43Tap to summarizeIn this episode, we sit down with Mikhail Chernyshev, Global Brand Director at InDrive, the ride-hailing unicorn reshaping emerging markets. Mikhail shares his journey from growing Dodo Pizza into an international franchise to leading brand at VK and now InDrive.We dive into:How to build purpose-driven marketing that actually convertsWhat it takes to sell your vision to a CFO and secure brand budgetsWhy founders need personal brand marketing—and how to do it rightWhat growing a global brand from Russia really looked likeLessons from scaling Dodo Pizza beyond bordersThe mindset shift from startup to unicornWhether you're building a brand, pitching for budget, or figuring out how to grow with purpose — this episode is packed with insight.
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Ep 8- Sandra Idjoski: Getting to first 10k users
Apr 16, 202501:08:22Tap to summarizeCo-founder of Collabwriting, Sandra Idjoski shares how are they growing their startup in real-time. Collabwriting is a Serbian startup founded in 2021 by Sandra Idjoski and Ivan Ralic, boasting over 6,000 weekly active users. Startup offers a browser extension designed to enhance online research and collaboration by allowing users to highlight, comment on, and organize content from the web. Additionally, it features an AI assistant called "Research Copilot" to help locate research papers on various topics.In April 2024, Collabwriting raised €1.1 million in a seed funding round led by SMOK Ventures, with participation from Underline Ventures, Credo Ventures, Startup Wise Guys, and angel investor Xenia Muntean from Planable. They also received a €300,000 grant from the World Bank-backed Katapult Accelerator.
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Vukasin Vukosavljevic: From Consultant to CMO at HeyReach & Scaling Lemlist to $13.5M ARR
Mar 21, 202501:02:18Tap to summarizeIn this episode, Vukasin, shares his extensive experience in growth marketing, particularly his journey with Lemlist, where he was the first hire and played a crucial role in scaling the company to $13.5 million in ARR. He also touches on his most recent transition from growth consultant to CMO at HeyReach, highlighting the evolution of outbound marketing strategies. He discusses the importance of community, customer feedback, collaboration between marketing, sales, and customer support and organic growth strategies in building a successful brand. TakeawaysGrowth marketing is directly tied to revenue KPIs.Brand building starts from day one, even in early stages.Customer support plays a vital role in brand perception.Community feedback is essential for product development.Organic growth strategies can outperform paid advertising.Content distribution is key to user acquisition.Building a lean marketing team allows for flexibility and efficiency.Inbound marketing is generally more effective than outbound due to lower effort in lead conversion.Understanding your unique value proposition is crucial for effective marketing.Founders who understand marketing can significantly impact their startup's growth.Chapters00:00 Understanding Growth Marketing07:09 The Lemlist Journey19:27 Community as a Growth Engine28:40 Transitioning to New Ventures30:49 The Evolution of Lead Generation Tools32:15 Transitioning to CMO at HeyReach37:05 Building a Lean Marketing Team38:52 Inbound vs. Outbound: The Lead Generation Debate44:31 The Importance of Founders in Marketing48:43 Mentorship and Growth: Learning from Experience53:19 Key Strategies for Startup Growth57:25 Trends in B2B Marketing01:01:43 Rapid Fire Questions: Quick Insights
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Episode 6: Marija Ilić: Scaling Gaming Startups Globally, TwoDesperados Founder, Startup Mentorship
Feb 26, 202500:57:04Tap to summarizeIn this episode, we have one of the most prominent executives, founders, and advisor in the gaming industry - Marija Ilic. She is a mentor at Google for Startups Accelerator, previously co-founded TwoDesperadors gaming company, and President of the board at the Serbian Gaming Association. She discusses the challenges of product development in gaming, the 60-30-10 rule for game design and explains the significance of creating a vertical slice for testing. She delves into the complexities of self-publishing in the gaming industry, the importance of user retention and analytics, and the value of user feedback in improving game design. Finally, she discusses the important role of mentorship in supporting founder and startup growth. Takeaways- The 60-30-10 rule for game development.- Creating a vertical slice is essential for testing.- Emotional detachment is important as a founder for decision-making.- Understanding user behavior is key in gaming.- User retention is crucial for the success of a game.- User feedback is essential for understanding player behavior.- The first indicator of a founder's potential is their coachability.- Failing fast is better than seeking textbook answers.Chapters00:00 Introduction to Maria Ilic and Her Journey03:01 Transition from Service-Based to Product-Based Business06:05 The Challenges of Game Development09:07 The Importance of Metrics in Gaming12:08 Going All In: The Decision to Focus on Gaming14:58 The 60-30-10 Rule in Game Development17:57 Building a Vertical Slice for Game Testing21:03 Self-Publishing in the Gaming Industry28:54 Going to Market: The Self-Publishing Journey34:16 Understanding User Retention and Analytics42:13 The Importance of User Feedback44:34 Advising Founders: Insights from Experience51:24 Rapid Fire: Key Decisions in Entrepreneurship
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Ep 5: Raiffeisen Bank & PandaDoc - Building Products People Want, Customer Retention & Loyalty
Feb 13, 202501:03:55Tap to summarizeIn this episode, we hosted Kseniya Strelnikova, Product Director at Raiffeisen Bank, who went from being a teacher to one of the best product experts in fintech. We discussed how to build products people actually need and how to use customer loyalty to grow revenues. Ksenia discusses the challenges faced in a regulated environment, strategies for global expansion, and the critical nature of customer retention as a growth driver. Together we dig into effective loyalty programs (hint, these are not what you expect) for reducing customer acquisition costs and enhancing customer retention. Furthermore, we explore the importance of customer support in product development and the need for deep customer understanding.Takeaways- Product managers must connect the vision of founders, investors, and customers.- Understanding customer needs is crucial for product success.- In regulated environments, creativity and adaptability are key to overcoming challenges.- Customer retention is more cost-effective than acquiring new customers.- Loyalty programs can drastically reduce customer acquisition costs.- Retention metrics should focus on active users, not just logged-in users.- Customer support teams provide invaluable insights for product development.- Segmentation of customers is key to understanding their needs.Sound Bites"You have to know your customer really, really well.""You should never describe your product.""You have to be very thorough with the market research.""The cost of acquiring a new customer is so high.""You need to have a very strong brand offering.""Retention is number one.""Customer support is the voice of the market."Chapters00:00 Identifying a Good Product00:52 The Journey from Teaching to Product Management03:01 The Role of a Product Manager06:02 Understanding Customer Needs08:55 Building a Successful Product12:01 Navigating Challenges in FinTech15:02 Mindset in a Regulated Environment17:46 Prioritizing Product Features21:00 Effective Customer Conversations23:59 Global Expansion Strategies26:51 Customer Retention as a Growth Driver31:23 Understanding Customer Acquisition Costs34:19 Building Effective Loyalty Programs36:51 The Importance of Brand Trust39:57 Merchandising as a Brand Strategy43:27 Measuring Retention and Success49:38 Increasing Revenue Without New Customers55:46 The Role of Customer Support in Product Development
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Episode 4: What Happens After Product Market Fit and How To Cultivate a Growth Mindset
Jan 30, 202500:54:44Tap to summarizeIn this episode, we talk about how to achieve Product Market Fit and the critical scaling phase that follows. The episode discusses the mindset required for founders, the importance of continuous customer feedback, and the need for a sustainable growth strategy. The conversation also touches on the challenges of navigating market changes, the significance of global expansion for startups, and the complexities of scaling businesses post-product market fit while emphasizing the importance of understanding market dynamics. Finally, we discuss the chaotic nature of growth and the reality of founder challenges, highlighting the need for adaptability while achieving sustainable growth.Takeaways- Achieving product market fit is just the beginning.- Founders must maintain a growth mindset post-product market fit.- Market dynamics can change; stay adaptable.- Invest in long-term strategies once product market fit is confirmed.- Customer segments evolve as businesses grow; adapt accordingly. - Growth can be messy and requires embracing chaos.- Understanding your numbers is vital for sustainable growth.Sound Bites"There's a life cycle to identifying product market fit.""Localization is incredibly hard to scale.""Invest in a good CRM system.""You can still build a profitable business.""You need to know your numbers.""Don't get confident after product market fit."Chapters00:00 Understanding Product Market Fit03:00 The Journey Beyond Product Market Fit05:48 The Importance of Customer Feedback09:08 Navigating Market Changes12:03 Building a Sustainable Growth Strategy15:06 Global Expansion and Market Focus27:05 Navigating International Expansion30:40 Challenges of Scaling in Diverse Markets32:14 Sales Strategies Post-Product Market Fit37:57 Understanding Growth Beyond Product Market Fit39:26 The Mindset Shift for Founders45:44 Embracing the Chaos of Growth49:09 The Reality of Founder Challenges
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Episode 3: FishingBooker: Launching New Business, Feeling Like a Failure and Becoming Profitable
Jan 22, 202501:14:14Tap to summarizeIn this conversation, the founder and COO of FishingBooker, Vukan and Dino, share their journey of building a successful international startup in the fishing tourism industry. They discuss the challenges of bootstrapping, the importance of sustainable growth, and their marketing and sales strategies. The conversation also delves into the complexities of managing a two-sided marketplace, learning from mistakes, and balancing user feedback with business goals. They also shared news about launching a new business - Boat Booker.TakeawaysInvestors should provide money and step back.Bootstrapping can lead to sustainable growth.User feedback should be balanced with business goals.Not all user feedback is valuable; know your audience. User feedback is crucial for understanding edge cases.Sales strategies should focus on creating urgency and clarity.Startups should prioritize customer acquisition over retention in early stages.Failing fast allows startups to learn and adapt quickly.Chapters00:00 Introduction to Fishing Booker 03:05 The Journey of Building a Startup05:59 Bootstrapping and Sustainable Growth08:46 Marketing and Sales Strategies12:08 Navigating Challenges in a Two-Sided Marketplace15:09 Learning from Mistakes and User Feedback17:54 Balancing User Feedback with Business Goals20:50 The Importance of Persistence and Adaptability38:32 Understanding User Feedback and Edge Cases43:15 Sales Strategies and Entrepreneurial Mindset48:18 The Importance of Complementary Skills in Founding53:37 Navigating Co-Founder Relationships and Equity56:02 Launching New Ventures: Lessons from Experience01:01:09 Marketing and Sales Approaches in Established Businesses01:07:23 The Balance Between Strategy and Tactics in Startups
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Episode 2: Anna Savina: Growing Miro Through Content and Community and the Role of AI in Marketing
Jan 16, 202501:02:33Tap to summarizeIn this episode, Anna Savina shares her journey from journalism to the head of marketing at Archetype AI. She discusses her experiences at Miro, the importance of content marketing, and the challenges of navigating the startup landscape. Anna emphasizes the significance of community building and how it can drive growth, as well as the role of AI in marketing strategies. She also reflects on her transition to Archetype AI and the exciting opportunities in the field of physical AI and discusses whereFollow Anna's journey on Linkedin: https://www.linkedin.com/in/anna-savina-9ab10a65/ TakeawaysAnna's journey from journalism to tech startupsScaling Miro from early stage using community and contentContent marketing is crucial for startup success.Community engagement can significantly enhance brand loyalty.Celebrating failures is essential for a healthy company culture.Understanding your audience is key to effective storytelling.Proactive communication is vital in a fast-paced startup environment.Building a strong brand narrative helps in competitive markets.Feedback loops between marketing and product teams drive innovation.Investing in community can lead to organic growth and advocacy.AI tools can streamline marketing processes but should not replace creativity and critical thinking.
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Introducing:The Growth Hour Podcast
Jan 8, 202500:50:15Tap to summarizeWelcome to The Growth Hour, the no-BS podcast to scaling startups and growing revenue and businesses where we discuss real growth strategies, real wins, and the hard lessons that actually move the needle.In this episode of The Growth Hour, the hosts discuss the challenges and insights of the Serbian startup ecosystem, emphasizing the importance of effective marketing strategies for startups. They explore the high percentage of unprofitable startups, the need for in-house marketing talent, and the pitfalls of outsourcing marketing efforts. The conversation highlights the necessity for founders to understand their market and customer needs while building a strong foundation for growth and scalability. In this conversation, the speakers delve into the complexities of marketing, emphasising the need for data-driven strategies and the importance of building a strong brand. They discuss the challenges faced by marketers, the pitfalls of vanity metrics, and the necessity of understanding market dynamics, especially when considering regional versus global expansion. The dialogue also touches on the role of founders in navigating these challenges and the impact of political and economic factors on business independence.
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