In today's episode, I chat with Nicolas Goehler, who leads GTM and ops at MPM Labs, about breaking out of email and LinkedIn entirely and building outreach around Telegram for the web3 and blockchain space.

We get into why MPM Labs focuses on connecting crypto-native startups (prediction markets, perp DEXs, trading platforms) with the right users and partners, and why Telegram now outperforms LinkedIn for reply rates in that world. Nicolas walks through the flow he built over the past three months to pull Telegram and Twitter usernames for LinkedIn prospects, so cold outreach can move to the channel busy executives actually check. We also trace his path from building "Duolingo for crypto" as a teenager, to working b2b sales in commercial real estate finance on Wall Street, to landing in GTM engineering by merging tech, sales, and content skills. He shares why he thinks GTM engineering is one of the few roles AI won't shrink over the next five to ten years, why fractional GTM work is a smart path for young professionals, and his advice: don't limit yourself to what seems possible, keep pushing Claude Code with follow-up questions, and build your own playbook instead of copying what you see online.

Enjoy 🙂

(0:00) Introduction to The GTM Engineer Podcast
(0:21) What MPM Labs Does: full-circle web3 consultancy for prediction markets, perp DEXs, and trading platforms
(1:50) MPM's Internal Campaign: shifting from LinkedIn to Telegram for crypto outreach
(3:00) The Flow: pulling Telegram and Twitter usernames from LinkedIn prospects
(4:50) Choosing Channels: WhatsApp in India vs. Telegram in web3, and why unsaturated channels win
(6:59) Nicolas's Journey: from teenage crypto trader to "Duolingo for crypto" founder
(8:31) Pivot to B2B Sales: Wall Street commercial real estate finance
(9:36) Becoming a GTM Engineer: merging tech, sales, and content skills
(12:01) Predictions: why GTM engineering will grow, not shrink, over the next 5-10 years
(12:52) Fractional GTM Work: why it's a strong path for young professionals
(16:02) Advice: don't limit yourself, keep pushing Claude Code, and build your own playbook

🔗 CONNECT WITH NICOLAS

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

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