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Dr. Laurie Santos
Pushkin.
Podcast Host (possibly a producer or co-host)
Admit it. At some point, you probably fantasized about meeting somebody that you really clicked with. And in that fantasy, things are really great. You're into them, they're into you. You get a little jolt of joy every time you see a text from their number. Over time, you start to think, huh, I might love this person, or even this is the human I'm going to spend the rest of my life with. But of course, there are some steps.
Dr. Laurie Santos
You need to go through before it gets to that point.
Tim Malnaar
Before that happens, I'm going to have to have a relationship at all. And before that's going to happen, I'm going to have to go on a date. And before that's going to happen, I am going to have to get a date.
Podcast Host (possibly a producer or co-host)
This is Tim Malnaar, a social scientist turned dating coach in Boulder, Colorado. Before Tim became an expert on the science of dating, he was pretty much the opposite.
Tim Malnaar
I had, I think, up until the age of 28, 29, never asked someone out. My initial approach to love was very much based on this idea that love will happen when it happens. I just wasn't very proactive. I was spending a lot of time pursuing self actualization and so, so trying to make sure that I was getting into the right grad schools. And I was playing soccer over in Europe for a while, learning new languages, doing all of these things that I thought would make me a more interesting partner. And I realized that really wasn't moving the needle forward.
Podcast Host (possibly a producer or co-host)
So Tim decided to look for love in an unlikely place, the world of behavioral science.
Tim Malnaar
I was in a grad program at the time and I was digging into all this different academic research, these social psychological frameworks, and I thought there must be a way to be able to use these to help myself in dating. And I think there's this commonly used expression in academia that our research is often research. And so I figured that we could use these studies to help me date smarter.
Podcast Host (possibly a producer or co-host)
And Tim ultimately succeeded in his quest.
Tim Malnaar
I met my partner Paige at a coffee shop about six years ago.
Podcast Host (possibly a producer or co-host)
This point, Tim now wants to share all that he's learned. In fact, he has a new book called Date A Strategic Guide to Navigating Modern Romance. In the book, Tim breaks down what the leading research says about finding your life partner. He also gives some practical tips for navigating the messy and often intimidating landscape of modern dating. So stay tuned, happiness Lab listeners, because in this second episode in our series on the science of love, Tim and I will explore strategies for meeting someone in real life. The ins and outs of online dating and how to know when you found the one. That's all coming up after these quick messages from the Happiness Lab's sponsors.
Dr. Laurie Santos
This is an I Heart Podcast.
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Tim Malnaar
I wanted to figure out, is there a way that I can reverse engineer this process? Not to guarantee that I'm going to meet this person, but at least to reclaim agency and take actions that are going to improve the probability of that happening.
Dr. Laurie Santos
So what was the approach you took to reverse engineering it? What did you look to?
Tim Malnaar
I tried to understand at each point in this process, are there certain numbers, are there certain heuristics that can be helpful for Guiding this. So, for example, there's this great study out of the University of Copenhagen where the researchers had sent about 360 undergrads into the field. And what they found was that on average, men were getting a yes when asking women out about one out of five times. And so I use this 20% success rate. And that was sort of my guiding path. Like, okay, cool, so if I go out and shoot my shot and this doesn't work, it's actually to be expected. And I can use this rejection as data points to learn maybe what I might do better next time. If we think about our happiness as sort of our expectations minus reality, if I'm expecting to not get a date four out of five times, it builds in a lot more resilience for me.
Dr. Laurie Santos
I love this idea of using the actual statistics to build in the resilience. But if you're a guy looking to ask a woman out 80% of the time, you're gonna get rejected. I'm guessing some people hear that stat and they're like, that's terrible. Like, I don't wanna deal with that. How did you cope with the emotionality that comes with a number that might feel intimidating like that?
Tim Malnaar
I think you're right that hearing that there is a higher probability of a failure than success is not always the most encouraging message. But I think the important reframe is a lot of our anxiety comes from uncertainty. And of course, there's always going to be uncertainty in dating. We can never avoid that. And I know you'd had Maya Shankar on the podcast a number of episodes back, and she was referencing the study where we are more stressed when we have a 50% chance of receiving an electric shock as opposed to 100% chance. And knowing these statistics, we still don't have that certainty. But there is comfort in knowing that we will strike out. And so when that happens, we can put certain pieces into place to make ourselves more resilient. For example, we might say, here's someone who I'd love to go talk to if this doesn't work out. I'm going to go on a run after this. I'm going to go take a warm bath. I'm going to listen to this music that always makes me feel better. And we have these things in place ahead of time. And having that plan can reduce some of the anxiety that comes with putting ourselves out there.
Dr. Laurie Santos
So it seems like it works in at least two ways, right? One is it just normalizes it. It's like it's 80% probably. This is not gonna work. I shouldn't freak out when I hear it. But the second thing I hear you say, which is really important, is if it's really an 80% shot that I'm gonna get dinged, I gotta have some strategies in place for when that inevitable role probabilistically comes up. Like, oh, I'm gonna get turned down. I gotta call a friend. I have to have some happy music. You build in the resilience as you're going to kind of do better. Another thing I know you've talked about is the idea of having these statistics can sh from outcome to effort. What do you mean there? And why can that be so powerful?
Tim Malnaar
The idea of focusing on what's in our control really does improve how we approach dating overall. When we feel like we have some agency over what's transpiring, agency over our actions, this does provide us a good bit of comfort. And so there are a lot of different ways that we can think about this happening. But it might be. I spend a lot of time working from home, and what's in my control is not necessarily when I meet my partner, but I do have control over deciding. I can work from a coffee shop, and when I go there, I can choose to sit at the community table. I can choose to either do my yoga workout at home, or I can go to class on Tuesday and Thursday. And these are little decision points in our lives where reclaiming little bits of control can provide us comfort. That comes along with that.
Dr. Laurie Santos
It's like, well, I'm not, you know, immediately going to get my life partner, but at least I'm taking action. You're kind of always working towards something. You're putting yourself out there. Just that effort can feel really good.
Tim Malnaar
One of the frameworks I talk about in the book is this idea of the date number and putting some type of numerical value alongside whatever action is serving as some type of choke point in our dating life. And it should be something that feels like a bit of a stretch. And so maybe that looks like each month I'm going to try and shoot for four social events. Something that is maybe mildly uncomfortable, but really thinking about, where am I getting stuck? Do I go on a bunch of first dates? And I'm very quick to write people off because of this grass is greener on the next date phenomenon. And. And if so, can I change and set my date number around this year? I really want to go on 12 second dates and just giving people another shot.
Dr. Laurie Santos
So this idea of a date number is just like figuring out a number for the hard thing that you want to do. And it sounded like at first your hard thing was really asking people out, knowing that your statistic was that you're going to get turned down 80% of the time. Did you come up with a specific date number for the number of people you were going to ask out when you first started this?
Tim Malnaar
I did. And I'd like to put this. What was it?
Dr. Laurie Santos
We want the math in the happiness lab.
Tim Malnaar
Right. So I had set one at 300.
Podcast Host (possibly a producer or co-host)
300, whoa.
Tim Malnaar
This was overly conservative. And my date number was 300 asks. But in terms of the number of dates that I had budgeted to go on, that would have been 60 dates. 20% success rate was building in this big buffer for saying, when I go out and try and it doesn't work out, I shouldn't be surprised. And so I think coming in with that understanding really helped me say, like, Great, okay, only 299more. This one didn't work out. Only 298more.
Dr. Laurie Santos
Which is so surprising because in some ways, that seems like a really big number. But one of the things we, of course, know from the research is that these finite numbers are calming. 300 is a big number. 299 is a big number, but it's not infinite. And that alone can reduce our anxiety a little bit, which is kind of cool. The other thing is that these larger date numbers are good from a psychological perspective because they do something else that we might need in the dating domain, which is that we're getting exposure to the thing that we find really tough. One of the things I loved about your book is that you compared this idea of doing the hard thing in dating with the kind of exposure therapy that we see in clinical practice when somebody's trying to get over a phobia. So you're afraid of spiders, you have to expose yourself to the spider. You're afraid of heights. You gotta expose yourself to the heights. If we're afraid of the asking out, we gotta expose ourselves to the asking out. So it becomes kind of rote. And we get used to it.
Tim Malnaar
I think that's right. We can think about having a fear of heights and starting at the second floor and saying, this feels a bit out of my comfort zone. And then the next week, going up to floor 3, floor 5, and floor 10, and building our way up gradually and dating. There's a very similar parallel to be drawn where it was really difficult for me to approach the first person that I did. It was really difficult to approach the last person that it's always a hard thing. But. But in doing this over and over and over again, there is a comfort that we begin to develop, begin to reckon with this idea of this fear of rejection, like, gosh, I shot my shot and this didn't work out. And I live to tell the tale. And one other thing that I would say about the exposure therapy piece is this was something that came out of a therapy practice that I was in and my therapist was trying to help me get to the bottom of, you know, why is this idea of being single so scary? And I would immediately spiral into these, oh, it's 20 years into the future and I'm sitting at this choir concert for my sister's 9 year old and everyone's coupled and has children and I'm the butt of the joke, oh, you know, Tim's just single again and brought up these really uncomfortable feelings for me. And so she's like, you know, just write that on a post it note and put it in a really conspicuous place in your house. And so I was living with roommates at the time, so I was like, well, refrigerator is probably not the best place for like my deepest, darkest insecurities, but I can put this on my bedside table and still see it a good bit. And over time I'd see this very hyper specific example of like why I thought this was going to be such a scary experience of saying hi to someone in the aisles at Trader Joe's. And actually it was like, no, this is kind of a bit of a jump here to say if this doesn't go well, then you know, I'm going to be at that choir concert 20 years in the future all alone.
Dr. Laurie Santos
It's so cool because the exposure really gets you to set these realistic expectations. Again, this is something we know from these clinical therapeutic practices like, oh, the spider's not as bad or the height's not as bad. You're basically teaching yourself that these practices in dating that cause anxiety, they're actually not that bad. But the second thing this big date number gives you is that you're also setting these big goals into something a little bit tinier, which we know from all the research on goal setting can be so important. Whereas you need 300 for a life partner, but you might just need 60 for a first date or something like that.
Tim Malnaar
Absolutely. So one of the things that a framework like this allows you to have is when we develop a plan, it's going to be more effective, the more specific we're able to be. So I talk about this idea of implementation intentions in the book where we're assigning a specific time, place and behavior to an action that we want to take. So for example, going back to this idea of going out to four social events in a month, we might get hyper specific and say, on Tuesday at 7pm I'm going to go to Trivia night over at this specific bar. And putting that onto our calendar does a couple of things. One, we have to opt out of a plan that has already been made, which we know from the research makes much more effective follow through. We see that in everything from donating organs to things like automatic retirement savings. And so that is very powerful in and of itself. Having on the calendar. Something else that allows us to do is then implement other accountability mechanisms. So I talk about getting something I call a date mate. Basically just your accountability buddy. And I think anybody who's tried to have like an early morning, I'm going to go to the gym. It's a lot easier to make that 6am workout happen if you're meeting someone there. I might just bail on myself. I'm probably not going to bail on my friend. So with the date mate, this could be someone that we check in with once a week and they know you were planning to try and go out to that trivia night this week. Did you end up making that happen? It's not meant to cause any shame if it didn't happen, but the idea is that when we're accountable to somebody else, we're more likely to take those actions that improve our probability for success here.
Dr. Laurie Santos
It's so interesting because I think when you first hear this idea of a date mate, you might assume this is more like a wingman. Like that's the person who's supposed to go with you to Trivia night and kind of talk to the person for you. But what you mean more is like the person you're checking in with to make sure that you're following through on the plans that you've decided for yourself.
Tim Malnaar
It's funny that you bring that up about heading out to an event with someone else. I was running a dating workshop over the weekend and someone had raised their hand. They're like, hey, you know, I struggle to get out of the house and it's easier if I go with a friend. Is it possible that people will still, like, come say hi to me if I'm with someone else? And one of the guys just jumps and he's like, I would never feel comfortable approaching someone. And I was looking back on my own dating life and just sort of reflecting on this question and thinking that I'd probably approached somewhere in the ballpark of 70, 80 people over multiple years time horizon. And one of those times I had approached someone who was with someone else. Which is not to say that it's an impossibility, but it does make it more difficult. And certainly if it helps you get out of the house, it's great to like have that person but then just.
Dr. Laurie Santos
Realize, but then ditch them. Go sit somewhere else.
Tim Malnaar
Yeah, exactly. Yeah. Yeah.
Dr. Laurie Santos
Okay. So hopefully listeners who are interested in finding their partner are hearing this and saying, oh, date number. It fits with the behavioral science. If someone's thinking that, what's their first step to determining their own date number? What advice do you have?
Tim Malnaar
Getting clear on where we're getting stuck. And this can be something that's difficult to do because by definition, when we have a blind spot, it is something that we don't see. So it could be we might text a few people who know us well. Ask a therapist, ask family members, someone who will give us an honest opinion. Hey, why do you think I'm single? What do you think's really holding me back right now? It's a tough question to ask, is vulnerable, but there can be a lot of power in getting that feedback. And then if they're saying you're swiping and swiping and swiping, you're messaging, you're rarely meeting up. And it makes sense that you're among the 78% of online daters who report experiencing burnout. And then if that's the case, then we can take tangible actions for saying, like, okay, maybe I want to try more of an in real life approach. What does that look like? So the first step is, yeah, like you said, really getting clear on what you're doing and then coming up with some type of number around that goal that feels like it's going to push you without leading to burnout here.
Podcast Host (possibly a producer or co-host)
So now that you've got a plan to step out of your comfort zone, the next question is, where do you actually meet people with real relationship potential on dating apps, in bars, in the checkout line at Dunkin Donuts, and what actually makes a first date good? We'll tackle all that and more when the Happiness Lab returns from this quick break. Hi, Dr. Laurie Santos from the Happiness Lab here. Ever been at the pharmacy counter and the pharmacist asks, do you have any questions? And suddenly your mind goes blank? That's exactly why you need to listen to beyond the script from CVS Pharmacy and iHeartMedia hosted by Dr. Jake Goodman, this podcast brings you real conversations with CVS pharmacists, the health experts you see most answering the questions you wish you'd asked, like which medications might not mix well, what vaccines you should consider before a big trip, and even those questions you were too embarrassed to say out loud. Each episode busts myths, decodes health trends, and gives you practical, trustworthy advice straight from the people behind the counter. No white coats, no lectures. Just real talk, real answers, and maybe a few laughs. Listen to beyond the script on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Now that the new year is here, it's time to get back into your at home routine. And that means making sure you're in spaces that you love. And what better way to elevate your space than with Wayfair? Wayfair is your one stop shop for everything from bedding to mattresses to storage solutions. They have something for every room of the house these days. I've been thinking a lot about bedding because sleep is really important for happiness and Wayfair has everything you need. Think bedding, mattresses, towels. They even have some fresh home decor to make your bedroom look great. Plus, Wayfair's huge selection makes it easy to find exactly what's right for you. I was surprised to find some funky pillows in my budget. Get organized, refreshed and back on track this new year. For way less, head to Wayfair.com right now to shop all things home. That's W A Y-F-A-I-R.com Wayfair Every style, every home. Quince is all about elevated essentials that feel effortless. They're designed for layering and mixing with versatile silhouettes and thoughtful details. They're the kind of styles you'll wear again and again. Quince has got the wardrobe staples down with a quality that's made to last. Think 100% organic cotton sweaters, premium denim made with stretch for all day comfort luxe cotton cashmere pieces that are perfect for the changing seasons. Plus, Quince works directly with safe, ethical factories. They cut out the middlemen so you're not paying for brand markup this winter. I'm obsessed with Quince's Mongolian cashmere full zip up hoodie. It's like kitty cat soft and super warm. I wear my black one so much that I now have added two other colors into my cart. Refresh your wardrobe with Quince. Go to quince.comhappiness for free shipping on your order and 365 day returns now available in Canada too. That's quince.comhappiness to get free shipping and 365 day returns. Quince.comhappiness. Dating coach and behavioral scientist Tim Malnaar is on a mission to make the process of finding love in the modern world a bit easier. And one of his more controversial suggestions is that we're better off looking for love in real life, not online. In fact, Tim has argued there are lots of psychological reasons the dating apps tend to lead us astray.
Tim Malnaar
Our brains are not designed to be able to make sense of lots and lots of options. So we know this from work from folks like Barry Schwartz that this idea of paradox of choice is we get overloaded and we're not able to make those value the line decisions. So you can think about going out to the Cheesecake Factory and you have like 225 options on the menu and you're like, I don't know, should I get like the Cajun jambalaya pasta or you know, this other whatever. And it's much easier for us when we go to a nice restaurant. We have six to eight choices and we're like, great. When we enter the online dating world and we have limitless options or this perception of limitless options, we experience a sense of overwhelm. And I remember being on a date probably seven or eight years back at this point and we were 30 minutes into dinner and things were going really well and I was kind of teasing her like, gosh, like, why did it take so long for us to meet up? This has been great. And I remember she pulled out her app and she went to the section where it had active messages and just said 999 plus. So she'd received over a thousand messages from people and so it didn't matter. Like, oh man, was that the right thing to text? Maybe that wasn't funny enough, maybe it wasn't unique enough. No, this is just a choice overload problem. Voter choice is great research on this where we see when we have a ballot that has lots and lots of options, it's very difficult for us to actually make choices that are aligned with the political values that we hold. And when that gets down into, you know, 6 to 8 range, that's a pretty comfortable decision making range. And so what some of the apps hinge is a good example have started to do is they'll say if you have more than x ongoing conversations, we're not going to allow you to continue to swipe because we know that's not Productive for what we're trying to do here.
Dr. Laurie Santos
So it seems like some of the apps try to help, but then sometimes apps have features that we use to try to narrow down the playing field, and then that messes us up. I mean, one thing we talk about a lot on the Happiness Lab is we have no idea about the kinds of things that will make us happy. And I think that that's definitely true in the dating domain. We just have all these predictions about the kinds of things we want in a partner, but we're often wrong. And one of the things I'm struck by is that in your book, you talked about how you and your wife were on the same dating app at the same time, but you didn't ever see each other because you had filters on that filtered each other out, which I found. So strik, I love this story.
Tim Malnaar
I think it's a perfect example. I was two years outside of Paige's age filter, and we were talking a number of months into dating. We're like, gosh, oh, so you were on, like, Hinge and Bumble as well. You know, we're living a mile apart. I wonder when we would have come across each other and we were going through all of the filters that we had set. I'm like, we wouldn't have. Not online anyway. And it is, like you said, it's something where we have this false sense of, I have control over this. I can filter for someone who's over 6ft tall. I can filter for someone who is this religion. I can filter for someone who has these drug and alcohol preferences. And yet the whole time we're filling in the blanks of the story of who we think we're going to be meeting up with. This person says that they're religious. Are they going to be the person who's in the front pew every Sunday, or is this someone who maybe they celebrate Christmas and they go once a year, and, like, that's what being religious means to them. And so we're creating these ideas that often turn out not to be true. And the filters can be highly destructive for finding out what we actually want and recognizing some of those qualities. You know, there's not a filter to turn on to say, how kind am I, how loyal am I? What's my level of trustworthiness? And I think that they really do steer us wrong in that department.
Dr. Laurie Santos
So the apps are steering us wrong. We should commit to meeting people in real life. But where should we think about going to meet a new partner in person?
Tim Malnaar
I would start by saying That I don't think we should ever head out to places just for the idea of I'm going to meet someone here who's going to be my future romantic partner. It puts far too much pressure on the situation and it creates strong likelihood that we're going to be disappointed. Instead, I think there's this matrix of is this something that I'm genuinely going to enjoy if I head out to that Saturday morning trail maintenance crew? I'm probably going to get some fresh air. I'm probably going to meet some people who are kind and generous and who volunteer their time. Maybe I happen to meet someone who's a good friend. Maybe I happen to meet someone who ends up being a future matchmaker. Maybe I meet someone who ends up being my life partner. But it is really important to focus on those types of places that, that we're genuinely looking to have a good time at. And I think there's also this idea of what's the likelihood that I'm going to have a conversation? So if I go to a concert, there are a lot of people there, but there's not a super high probability that I'm going to be having a conversation If I go to a book club, by definition, there's a curated group of people who are designed to be talking and interacting with one another and so being thoughtful about, am I going to have a good time here? Is there a high likelihood that there are going to be different people here and will I likely interact with them? Those are good filters, as it were, to be able to begin thinking about where we might head out to meet people in real life.
Dr. Laurie Santos
Okay, so we're at the spot that we're going to have a good time. We can have a conversation. There's somebody we might be interested in talking to. What's the next step? Do we go with a goofy pickup line? How does it work?
Tim Malnaar
There are a number of different approaches. One of my favorite is called the foot in the door approach. And it comes from the old business adage where if we wanted to sell something, if we could get like a literal or figurative foot in the door, we've crossed over this threshold and now we're more likely to close a sale. And so in the dating context, there's research on this idea of if we first open with a small favorite, something like, hey, I'm looking for directions, or like, can I have a light for my cigarette? When people open with this small favor first, before going into and I'd love to grab a coffee sometime, they're five times More likely to get a yes. And so that can look like a lot of different things in real life. Going back to the coffee shop example, you're sitting at the community table, you need to go to the bathroom, and you turn to the person next to you and just say, hey, do you mind watching my stuff while I go to the bathroom? It's a pretty low stakes thing to say. And then we come back, we're like, hey, thanks so much. You working on anything fun today? But now that I've had that initial conversation, that initial touch point, it's much more likely that if I later say, like, you just have like a really good smile and good energy about you and be really fun to go for a walk, would you be up for that sometime? Our probability is much higher when you're talking about this.
Dr. Laurie Santos
This sounds so easy, but when I talk to the young people I work with, like my Yale students, they would describe an act like that as incredibly, incredibly anxiety provoking. And I think that it's true. These days we just have more friction for these quick conversations with people, in part because we're on our phones all the time. And that means when we're first starting out, we do kind of experience a little anxiety when we're trying to do this. So any tips for regulating the anxiety when you were doing these light icebreakers?
Tim Malnaar
Yes. I don't wanna talk about these things as if it's easy. It was never easy for me. Speaking from personal experience, it did get easier. And understanding some of the research. Nick Epley does a lot of great research on this at University of Chicago. And the upshot of a lot of his findings are people enjoy being talked to a lot more than we think, a lot more than they think, and we enjoy those conversations a lot more as well. So for me, as an academic, that's something that did give me a good degree of comfort, but also just creating some of these opportunity response mechanisms. A good example. I met my partner Paige at a coffee shop and I really want an excuse to come up and talk to her. And I went over and I said, like, hey, do you mind if I plug in my laptop here? That didn't feel like a crazy thing to say. It was still hard. There was still like a level of anxiety. But understanding the social context that this is a normal thing to do within a coffee shop, I would often do this whether or not I was interested in someone like, my battery's running low. I need an outlet. You're by an outlet. This is a convenient option. So one thing I think is just having a rough idea of like, here's something I might say. And then if this doesn't go the way that I hoped, what can I do to elegantly, gracefully extract myself from the situation? You know, hey, no worries. Hope you have a great rest of your day. And just understanding that, like, I can get myself out of this situation in a way that leaves them feeling respected and leaves me with my dignity intact as well. And then having those lists of things that make you feel better at the ready, like getting on the phone with my friend right now.
Dr. Laurie Santos
You also are big on making sure that you can be the one that receives conversation from someone else, that you're doing something that allows you to seem a little bit more approachable. What sort of behavior does that entail?
Tim Malnaar
There are different ways to do this. Some of my favorites are giving people something easy to comment on. And so one way we might think about doing that is putting certain stickers on back of a laptop, on the back of a water bottle. And someone can come up and see your Bryce Canyon sticker and be like, oh my go, been at Bryce Canyon. Another thing could be, you know, something that you're wearing, maybe you're a big Patriots fan and you have your Patriots shirt on or your Patriots mug or whatever it might be. It's an easy conversation piece for people to make a quick comment on the game, to make a quick comment on their favorite players. And so if we're not as comfortable approaching other people, which I think is very, very common today, we can make it slightly easier for other people to approach us. And part of that is being ready and willing to receive that. Like, if I have noise canceling headphones, people are much less likely to approach me than if I'm just sitting, glancing up every once in a while. Sitting at a community table context helps drive that approachability piece.
Podcast Host (possibly a producer or co-host)
So far, we've heard Tim's suggestions for meeting people in real life. But what if you're still attached to those online dating apps? Are there actually effective ways to use them? And how do you know when it's time to stop swiping and commitment? We'll get into Tim's tips for online dating when the Happiness Lab returns from the break. Hi, Dr. Lori Santos from the Happiness Lab here. Ever been at the pharmacy counter and the pharmacist asks, do you have any questions? And suddenly your mind goes blank? That's exactly why you need to listen to beyond the Script from CVS Pharmacy and iHeartMedia. Hosted by Dr. Jake Goodman, this podcast brings you real conversations with CVS pharmacists, the health experts you see most answering the questions you wish you'd asked, like which medications might not mix well, what vaccines you should consider before a big trip, and even those questions you were too embarrassed to say out loud. Each episode busts myths, decodes health trends, and gives you practical, trustworthy advice straight from the people behind the counter. No white coats, no lectures. Just real talk, real answers, and maybe a few laughs. Listen to beyond the script on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This episode is sponsored by BetterHelp. February can be a tough time of year. There's all the flowers, candy, stuffed animals, and lots of talks about relationships and dating. It can start to feel like everyone has the whole relationships thing perfectly figured out. No matter whether you're married or dating or single, this time of year can feel kind of heavy. If you want to take the pressure off, consider trying therapy. Therapy can help you identify what's weighing your relationships down. Whether it's for individuals or couples, therapy is an opportunity to identify what's getting in the way. If you're considering therapy, give BetterHelp a try. BetterHelp has a therapist match commitment. They do the initial matching work for you so you can focus on your therapy goals. And with 12 plus years of experience, BetterHelp usually gets it right on the first try. And if you aren't happy with your match, you can switch to a different therapist at any time. With over 30,000 therapists, BetterHelp is the world's largest online therapy platform, having served over 6 million people globally. Sign up and get 10% off@betterhelp.com Laurie that's BetterHelp.
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Social scientist turned dating coach Tim Molnar is a big advocate for meeting people in real life, but he also knows that dating apps can help you find your person if you use them wisely. So I asked Tim to share his best practices Starting with what the science says about choosing your profile picture.
Tim Malnaar
It's really helpful when we're going through setting up a profile to put yourself in the place of someone who's going through this on the other end and to understand I might not make it past the first picture if this doesn't seem like it's something that's interesting to me. So some of those things. With respect to choosing best pictures, candid pictures perform very well. So these receive about 15% more likes. We also know that beat shots aren't performing very well. So women who have beach photos get 47% fewer likes on these. Men get 80% fewer likes.
Dr. Laurie Santos
That seems weird because I think my stereotype is like, showing off your body is a good thing, but people seem not to like that. That's incredible.
Tim Malnaar
Yeah, it's an interesting one. Another one that for me was surprising when I was digging into this research was that black and white photos actually perform very well. They perform better than color photos in general. They're about twice as likely to get a positive swipe. This may be less surprising as smiling, having that, like, open posture, not being with someone who could be perceived as a significant other. And this might seem like an obvious one. You're like, oh, well, like, I know this is my sister. Clearly they're going to know this is my sister too. It's like, we probably wouldn't know that. You know, going back to that putting yourself in their shoes piece, what about selfies?
Dr. Laurie Santos
How do those do?
Tim Malnaar
Selfies do not do well, particularly mirror based selfies. And so if you are able to have a friend do a quick photo shoot, this is one of those very high leverage moments with respect to online dating. Talk in the book about this idea of the Pareto principle. This 8020 rule where 20% of our actions often get 80% of the result and then the other 80% of our actions are aimed at the remaining 20% there. So in dating, this can look like asking a friend for a quick photo shoot. It can also look like sending a text message out to some friends and saying, hey, I'm getting pretty serious about dating right now. If you happen to meet anyone or know anyone who you might set me up with, please feel free to let me know. These are things that don't take a lot of time, but can be very high leverage. As opposed to the typical way that a lot of people interact with online dating, which people on average spend 51 minutes a day on dating apps. So that's 25 hours in a month. But there's Not a lot of time spent actually meeting up for dates. And so I'm very interested in those things that we can do to spend a lot less time, a lot less frustration and spend more time on dates, meeting up with people, hopefully having a good time, getting to know someone.
Dr. Laurie Santos
Okay, so that's the picture that we put in our profile, but they also have some text. What does the research say?
Tim Malnaar
We'll start with proofreading. Proofreading is something that is often overlooked and this is something that turns off a lot of people. About 50% of people will disqualify a profile if there is even a simple typo in it. So just do one last pass over it to make sure that you don't have any typos in it. Being able to respond to something in a way that, that allows people to comment. So for example, we might say, you know, ask me about the time I super glued my hand to the wall or had to go down the emergency slide on an Air India flight. These are all things that can help us make ourselves more approachable. Honesty is always something that is paramount here. And also being positive. I think we want to be able to tell people all the things that we don't want. And we're like, I wouldn't date someone of this political affiliation. I wouldn't ever do this. And there are a lot of ways that we can signal these same things, but in a way that exudes more positivity. So we might say like looking for someone open minded and that may touch on certain political beliefs without having to say, you know, like this is what I'm not looking for. Or instead of like, no workaholics, I'm seeking someone who values quality time and work life balance. If you like animals, you could say, if you don't like animals, swipe left. The other reframe is like looking for a fellow animal lover here.
Dr. Laurie Santos
So that's what we put in a profile. But then if our profile works, we have this moment that can feel really nerve wracking, which is that we have to send the first message. What does a good first message look like?
Tim Malnaar
A great first message is something that first of all asks an open ended question, something that someone is able to respond to. When we're thinking about these messages, we want to invest a little bit of time looking through their profile, making a thoughtful comment on something that they have said about themselves. And at the same time we don't want to obsess. You know, we're not penning the great American novel here. This is just an opportunity to reach out and to maybe start a spark that leads somewhere. One important thing when we're thinking about online messaging is the amount of time we're spending back and forth before we're actually getting to a date. It can feel very tempting to want to understand everything about this person before understanding if it's a good idea to meet up or not. And there are certain safety considerations for sure. At the same time, research from Hinge suggests that there's this sweet spot between about two to five days where people are comfortable meeting up. So on average, people think that's a good amount of time. That's not going to be for everyone. But it is helpful to keep in mind that we don't need to have these digital pen pals and instead we can say like, hey, this has been really fun. I've enjoyed our banter. I think we might even do a better job in person. What are your thoughts on going for a walk Friday at 6pm over on the High Line?
Dr. Laurie Santos
And I love that particular example because that gets to another thing you suggest, which is that when you're asking for the in real life moment, you gotta be very specific, concrete, let's meet up at the high line at 7pm and do this thing. We're gonna take a walk rather than like, hey, let's just meet up. That seems to work better too, huh?
Tim Malnaar
It's so much easier to know what we're signing up for when we say the time, place, behavior, invitation versus the hey, are you around this weekend? I don't know what I'm signing up for the high line at 7pm There's a specificity that allows us to understand what we're getting ourselves into.
Dr. Laurie Santos
And so a problem with meeting up in real life is that we're all really busy. You had this lovely solution which you called turtlenecking your dating life. What is that?
Tim Malnaar
In the dating world, where people are experiencing record high burnout rates, being able to cut down on the effort, the overwhelm, the choice, overload is really helpful. And so being able to automate certain things makes our life a lot easier. Steve Jobs was iconically someone who wore pretty much the same outfit for a good portion of his career. And so one of the things that I suggest is using that same black turtleneck analogy from Steve Jobs is like picking out a first date outfit. What is your dating uniform going to be? For me, I had this Henley that I love with these particular pair of pants and I was like, I don't need to obsess over what I'M going to wear on this date. I know that if I go on a date, this is what I'm pulling out of my closet. And it made this a lot easier. One fewer thing that I needed to obsess over.
Dr. Laurie Santos
You've done this too. For even what the date is, I think you want to kind of make it authentic to the person you're talking to. But you had some go tos, your kind of date spot. Turtlenecks. If I understand it right, there's a.
Tim Malnaar
Careful balance here between wanting to be thoughtful and say, like, hey, there's this great Italian restaurant in your neighborhood, but maybe we try and meet up there. That shows a certain level of thoughtfulness. And there's also this balance with our own schedules, living busy lives and thinking about how can we date. Recognizing that I don't have to go on Yelp and scour reviews for every restaurant on the Upper east side. I know that there's this really great ramen place I know, like, this is actually on my way back from the office anyway, so it works well with my day. So I'm going to suggest this and maybe we have to iterate and maybe ramen on the Upper east side turns into tacos somewhere else, but at least it provides that tangible starting point and keeping that balance, but also having the ability to cut down on some of that choice overwhelm.
Dr. Laurie Santos
The other thing we need to cut down on is just how obsessed we get over things. You know, you mentioned this idea you can invest in the first message, but you don't need to obsess over it. You just mentioned you don't need to do this huge Yelp search to figure out where you're going to go. I think one of the problems with online dating is it can become a bit of a compulsion, especially when it comes to just the swiping. Tell me a little bit about what we know about how much online dating has in common with other addictive behaviors that people can fall into.
Tim Malnaar
Online dating, and particularly swipe based dating algorithms are made based on a very similar algorithm to how slot machines operate where we don't know when we're getting that dopamine hit. Intermittent rewards produce highly addictive tendencies. So, for example, we keep swiping and swiping and swiping, not knowing when that reward is going to come. We want to just keep doing this behavior over and over again. There's some interesting psychological research from B.F. skinner. We did this with pigeons and they're pecking at this little lever, trying to understand, you know, when Are they going to get a little piece of food? And for those pigeons that peck, get some food, peck, get some food, and then eventually the food stops being administered, they'll stop pecking. Whereas the other ones who get this on an intermittent reward schedule, so they pack and sometimes get the food, peck sometimes get the food. That's a highly addictive patterning and it's something that we see all the time with online dating. And it's not a coincidence that these are engineered in this way, especially when you think about the incentives that these app companies have for engagement, for time on the app and all of these things.
Dr. Laurie Santos
So what do we know about what a healthy amount of time looks like on these apps?
Tim Malnaar
Healthy is going to be a little bit different for each person. In General, something like 15 minutes a day is what a lot of experts recommend for interacting with these. One thing that I suggest is setting an alarm when you log into the platform because it can get very addictive, as we were just talking about. And so it's easy to blow past that 15 minute hard stop unless we have something reminding us, like, okay, it's time to get off these things. In terms of regularity, again, this is person dependent. But often I'd say something like three times a week, 15 minutes, it's enough to stay current, to stay fresh. If you're worried about missing a match or not responding quickly enough to message, you can always just be up front and say, like, hey, you know, I'm much quicker over text. So if you do end up being free for that walk on the high line, then text me, here's my number. But we want to avoid that situation where we're constantly logging in. And generally speaking, the amount of time on average that people are spending is much too high for protecting our mental health.
Dr. Laurie Santos
And so those are some of the pitfalls of apps. But hopefully we either do that or we meet a person in real life and we find somebody that we really like. And so how can you tell when the person you found is the right one to invest in when it's time to stop dating other people?
Tim Malnaar
It's a great question. And from a numerical standpoint, like, yes, I had set this date number goal. I said, all right, I'm willing to ask out up to 300 people. I had found some pretty good matches along the way. Things that, for small reasons, didn't end up working out. When I met Paige, there was a one understanding that she was compared to a previous baseline, like, considerably better than that. But also there were more importantly these bigger overriding qualities, things like kindness, things like curiosity. We shared a lot of values in common. And so it was something where I had felt very differently than I had in previous relationships. That was something that for me surfaced fairly early on. I don't think that always needs to be the case, but here it happened to. And kind of on her end, she tells a story about when we were out for sort of our first official date, and I was asking about her morning routine, and she was talking about the smoothie that she makes. And I was like, oh, okay. Like, well, what goes into the smoothie? And she's like, well, you know, it's spinach and some juice that goes in there. And yogurt. I was like, oh, what kind of yogurt do you use? And I'm pretty curious person. And I didn't even remember that conversation when she brought it up months later. But she remembers that, like, gosh, when you were asking me about what type of Greek yogurt I use, there was this level of interest, this curiosity, asking questions, wanting to get to know someone. And for her, that was signaling of, here's someone who's going to be growth, mindsetted. And there were a lot of things on her end as well.
Dr. Laurie Santos
And so any final thoughts for our listeners about how you can use a behavioral science approach to date smarter?
Tim Malnaar
This idea that we invest a lot of time and effort in lots of things that we care about is one that seems very normal for so many aspects of our life. When we think about getting our dream job, when we think about having our, you know, know, health, whatever it might be. And with dating, I think there's again, like, the same idea that I approach things with, that it'll happen when it happens. What I would say is we have a lot more agency than we often give ourselves credit for, and we should think about those ways in which we can exercise this on a daily basis. And maybe that's saying, I'm going to shift up my schedule a little bit. I'm going to move from the Tuesday pottery class to the Wednesday pottery class meeting new group of people. I'm going to make sure that I'm sitting out at the community table when I'm out at the coffee shop. I'm going to set a date number and find an accountability buddy and begin taking action in the ways that rest within my control, that improve our outcomes. And that's really what I think the deep takeaway message is here.
Podcast Host (possibly a producer or co-host)
Dating can feel mysterious and frustrating, but as Tim's work shows us, it's not.
Dr. Laurie Santos
As out of control, as we often.
Podcast Host (possibly a producer or co-host)
Assume there are strategies we can use to build resilience, reduce anxiety, and maybe, just maybe, find that perfect person. And if you want even more advice on the best ways to go about that, check out Tim's Book Date A Strategic Guide to Navigating Modern Romance. If you have thoughts about today's episode and the science of Love, we'd love to hear them. You can email us at HappinessLabushkin FM or leave us a review to tell us what you liked. You can also sign up to learn more about the Science of Happiness and join my free newsletter on my website drlauriesantos.com that's-r l a u R I E S A N T O S.com Coming up on next week's episode of the Happiness Lab, we'll explore the misconceptions we have about attraction. Will dig into the science of happier bonding with an expert on the evolutionary psychology of human mating.
Tim Malnaar
When we look at these differences in what men and women say they want, they're not translating into their experienced preferences when they're out there meeting real life people.
Podcast Host (possibly a producer or co-host)
That's next up in our series on the Science of Love on the Happiness lab with me, Dr. Laurie Santos.
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Dr. Laurie Santos
Guaranteed Human.
Date: February 16, 2026
Guest: Tim Malnar, behavioral scientist and dating coach
Host: Dr. Laurie Santos
Podcast: Pushkin Industries
In this engaging episode of The Happiness Lab, Dr. Laurie Santos explores the science of modern dating with behavioral scientist and dating coach Tim Malnar. Together, they debunk common myths, examine the psychology behind dating apps and real-life connections, and offer evidence-based strategies for navigating the search for a life partner. Drawing on research, personal experience, and actionable frameworks, the episode guides listeners to reframe rejection, build dating resilience, and reclaim agency in their romantic lives.
“I was spending a lot of time pursuing self-actualization … I realized that really wasn’t moving the needle forward.” – Tim Malnar ([01:05])
"On average, men were getting a yes when asking women out about one out of five times. … If I go out and shoot my shot and this doesn’t work, it’s actually to be expected." – Tim Malnar ([05:23])
"If I'm expecting to not get a date four out of five times, it builds in a lot more resilience for me." – Tim Malnar ([05:23]) "When that happens, we can put certain pieces into place to make ourselves more resilient." – Tim Malnar ([06:42])
“What’s in my control is not necessarily when I meet my partner, but … I can choose to sit at the community table.” – Tim Malnar ([08:22])
"Maybe that looks like each month I'm going to try and shoot for four social events." – Tim Malnar ([09:28])
"In doing this over and over and over again, there is a comfort that we begin to develop, begin to reckon with this idea of this fear of rejection." – Tim Malnar ([12:05])
“When we develop a plan, it’s going to be more effective the more specific we’re able to be.” – Tim Malnar ([14:37])
“With the date mate, this could be someone that we check in with once a week… when we’re accountable to somebody else, we’re more likely to take those actions.” – Tim Malnar ([15:42])
“Our brains are not designed to be able to make sense of lots and lots of options.” – Tim Malnar ([22:39]) Memorable Moment: Tim and his partner Paige never matched online despite living a mile apart—because of app filters.
“I was two years outside of Paige's age filter… we wouldn’t have [matched], not online anyway.” – Tim Malnar ([25:06])
“I don’t think we should ever head out to places just for the idea of I'm going to meet someone… It puts far too much pressure on the situation.” – Tim Malnar ([26:32])
“In the dating context... they're five times more likely to get a yes [after a small favor].” – Tim Malnar ([28:14])
“People enjoy being talked to a lot more than we think, a lot more than they think, and we enjoy those conversations a lot more as well.” – Tim Malnar ([29:57])
“With respect to choosing best pictures, candid pictures perform very well... Beach photos get 47% fewer likes for women; men get 80% fewer likes.” – Tim Malnar ([36:18])
“A great first message is something that asks an open-ended question… invest a little bit of time looking through their profile.” – Tim Malnar ([40:36])
“Online dating … is made based on a very similar algorithm to how slot machines operate.” – Tim Malnar ([45:18])
"There were ... these bigger overriding qualities, things like kindness, things like curiosity. We shared a lot of values in common." – Tim Malnar ([47:54])
"We have a lot more agency than we often give ourselves credit for, and we should think about those ways in which we can exercise this on a daily basis... and begin taking action in the ways that rest within my control." – Tim Malnar ([49:41])
The conversation is friendly, practical, and laced with scientific references. Dr. Santos gently challenges listeners’ dating assumptions while Tim balances expertise with vulnerability and humor.
This summary captures all substantive content from the podcast, omitting ad spots and meta-segments. It is designed to equip listeners and non-listeners alike with both the actionable science and the personal stories at the heart of the episode.