How can marketing leaders shift from tactical execution to strategic business alignment?

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.

He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing’s role in the organization.

In this episode, we cover:

The shift from tactical marketing to strategic business alignment
Using AI to enhance marketing without losing innovative thinking
The importance of customer retention and net revenue retention
Communicating effectively with the C-suite to drive impact

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Connect with Alan:

LinkedIn: https://www.linkedin.com/in/alangonsenhauser/
YouTube: https://www.youtube.com/@AlanGonsenhauser
Demand Revenue: demandrevenue.com

Ways to Tune In:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

CTM Takeover Episode: Alan Gonsenhauser - Customer Experience, Indispensable Tactics & AI's Role