How can marketers use empathy and customer storytelling to drive B2B growth?

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.

He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.

In this episode, we cover:

Turning customer stories into powerful marketing narratives
Leading with empathy to build authentic customer connections
Creating internal alignment to support storytelling at scale
Measuring engagement to guide strategy and prove impact

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Connect with Rob:

LinkedIn: https://www.linkedin.com/in/robfreedman
Twitter: https://x.com/robfreedman
EZO: https://ezo.io/

Ways to Tune In:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
YouTube: https://youtu.be/A5fytYmXe8Y

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/