How can marketers master urgency to accelerate growth and boost sales performance?

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.

The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.

Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.

In this episode, we cover:

Understanding decision drivers and the psychology of urgency
Identifying and exposing customer pain points to inspire action
Creating personal and market urgency that converts leads
Leveraging organic traffic and content to generate demand

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Connect with Steve:

LinkedIn: https://www.linkedin.com/in/stevekahan/
Company website: https://www.insightpartners.com/

Ways to Tune In:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
YouTube: https://youtu.be/4Zr5UEypFVM

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

CTM Takeover Episode: Steve Kahan - Creating Urgency, Amplifying Influence & Pipeline Acceleration